Give Your Website A Chance

Give Your Website A Chance

by: Elizabeth McGee

I often wonder how serious people are when it comes to their websites. I thought that most everyone knew that the phrase กBuild it and they will comeก no longer applies on the internet but Iกm not sure how many people really believe it.

I look at sites everyday as part of my sales strategy and I can’t tell you how many of them violate the obvious elements of good website design and submission.

What even amazes me more is that they can’t figure out why they don’t get sales or visitors.

Do yourself a favor and attempt to apply the following tactics to your site. They won’t cost you a thing except a little time and effort to apply them.

** About Page **

Always include an about page on your site. Don’t be afraid to tell your story and let people know who you are and how you arrived where you are.

Opening yourself up and letting people know who you are adds an element of trust. It exposes your personality, capabilities and knowledge. All factors that let your readers know you are genuine.

** Include all your contact information **

Let your visitors know that you are available. Encourage questions, email and phone calls. Include your name, address and phone number. If you can, itกs also helpful to place a photo on your site. Familiarity is key and it can add one more link in the ladder of trust.

** Headlines **

Create compelling headlines. Peak the interest of your readers. This is your chance to grab their attention and incite them to read on.

Don’t be flashy or obnoxious. Simply tell it like it is. Capture their attention with descriptive, informative words. Get your readers involved in your information. Ask questions. Make them think.

You might be surprised to learn that just one compelling headline can bring instant sales almost overnight.

**Create your meta tags **

This is the first place I look when people tell me they aren’t getting visitors. I often see sites that have no title or description tag or the tags don’t follow the suggested guidelines for proper setup.

Hereกs an example of how the tags might look for a site that sells hummingbird feeders:

Hummingbird Feeders: Shop For Hummingbird Feeders Online

You will need to do this for each page of your site. Each page needs to have itกs own set of tags. I also recommend focusing on one keyword per page, two at the very most. Too many keywords can confuse what your page is about.

Always make sure that your keywords are scattered throughout your text as well, however don’t sacrifice good content for nonsense. Your text should be easy to read and should not sound redundant. Make your pages at least 250 words.

** Testimonials**

Solicit feedback from buyers youกve had. Ask them to write a small testimonial that you can place on your site. This goes a long way to help convince your visitor that your products and services are sound.

** Linking **

Reciprocal linking is a common and effective tactic for obtaining search engine status and page rank but itกs also the most time consuming. It requires making contacts, following up with contacts and updating your website.

While reciprocal linking is an excellent way of establishing page rank itกs not the only way. Page rank can also be established by submitting your site to directories, writing articles and setting up blogs.

Don’t underestimate the power of website links. Take the extra few hours a day and get your site noticed.

** Offer Guarantees *

Always offer your products with a guarantee. This is often the extra boost a buyer needs to make the purchase.

A good site will offer 100%, noquestionsasked, moneyback guarantees. People rarely take advantage of such guarantees but itกs this statement that may tip the scales in your favor.

** Submit Your Site **

Last, but not least, don’t neglect to submit your site to the search engines. Many of them are no longer free but the fees are nominal and worth the expense. Google still offers a free submit and itกs easy, simply type in your URL address, however make sure your meta tags include a title and description tag first.

For the free search engines I don’t recommend using automated submissions. Submit them yourself taking care to compose accurate titles descriptions and keywords.

About The Author

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabethกs sites at:

http://www.promarketingonline.com

http://www.homenotion.com

This article was posted on December 07, 2004

by Elizabeth McGee

Web Accessibility Myths

Web Accessibility Myths

by: Trenton Moss

With more and more countries around the world passing laws about blind and disabled access to the Internet (including the Disability Discrimination Act in the UK), web accessibility has been thrown into the spotlight of the online community. This article attempt to put a stop to the misinformation that has been thrown around and tell you the truth behind web accessibility.
1. Creating a textonly equivalent is sufficient
Webcredible Handbook
Creating a separate textonly equivalent can lead to a number of problems:

A textonly version is not necessarily accessible
Two versions of the same website represents a huge time and money investment for you
Your primary site may not be accessible to many users
An กextraก accessible website for blind and disabled users can be one more way to make them feel marginalised from mainstream society

Web accessibility isn’t just about blind and disabled Internet users being able to use your site itกs about everyone being able to access it successfully. It really doesn’t have to take very much time or money to make your website accessible.
2. Itกs complicated and expensive to make my website accessible
To develop an accessible website from scratch will cost virtually the same as to develop a website that isn’t accessible. A very large, highly inaccessible website may take a bit more time and money to fix up, although the basic layout and design usually need not change.
Web accessibility is not complicated and anyone with basic web design skills can easily implement it.
3. Accessible and attractive web design can’t go together
Many advocates of web accessibility tend to have rather dull, unattractive websites. This is unfortunate, as web accessibility need not affect the design of the website in any way whatsoever. To fully dispel this myth, have a look at the CSS Zen Garden (http://www.csszengarden.com) a beautiful website offering 100% accessibility.
4. Accessible websites stifle creativity
Web accessibility actually places very few restrictions on website design. In fact, as with regular websites, you’re only really limited by your imagination when creating accessible websites. Have a look at the CSS Zen Garden (http://www.csszengarden.com) to see for yourself that accessibility doesn’t have to affect creativity in any way.
5. My site visitors don’t have a problem accessing my website
Not necessarily. See Benefits of an accessible website part 1 (http://www.webcredible.co.uk/userfriendlyresources/webaccessibility/benefitsofaccessiblewebsites1.shtml) to see just how many Internet users you may be excluding from your site. You can be sure that with 35 million websites to choose from itกs unlikely that a site visitor prevented from accessing your website is going to waste his time contacting you to ask you to fix the problem.
6. Web accessibility places restrictions on the web page design
Not at all. As with regular websites, you’re only limited by your imagination when creating accessible websites. Text size can be as large or as small you like (provided itกs resizable), you can use any colour scheme you like (provided colour isn’t the only way you differentiate information) and you can use as many images as you like (provided an alternative description is provided).
These accessibility provisos mostly happen behind the scenes and don’t affect the presentation of the website.
7. Blind and disabled people don’t use the Internet
On the contrary, blind and disabled people benefit from the Internet perhaps more than anyone else.
For example, visually impaired people have to phone up a supermarket when they want to go shopping to inform them of their arrival. When they get there, a store assistant will accompany them around the store. Through accessible websites blind people can now shop at home, and in their own time.
Conclusion
Web accessibility isn’t brain science. Itกs not just about disabled users being able to access your website itกs about everyone being able to access your website, including people using handheld devices, WebTV and incar browsers. Any web developer with basic HTML and CSS design knowledge, and a bit of time on their hands, can easily learn and implement web accessibility.

About The Author

Trenton Moss is crazy about web accessibility and usability so crazy that he went and started his own web accessibility and usability consultancy (Webcredible http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

This article was posted on July 13, 2004

by Trenton Moss

Jump from Unknown to Widely Quoted in One Week

Jump from Unknown to Widely Quoted in One Week

by: Dr. Lynella Grant

Start by Being Quotable

Itกs tough to stand out online. With millions of experts and websites on the Internet, what are your chances of getting noticed? Long odds, certainly. But thatกs not your biggest challenge.

Most fail to grab attention because what they’re dishing out is dull rehashing whatกs already been said, time and again. Content has been oversold. It is NOT king if itกs mediocre. Ezine editors and webmasters are selective about what theyกll share with their readers. They know that too much of whatกs being submitted to them isn’t worth passing along.

First, you must have something worth saying that connects with readers in a fresh, engaging way. People are starved for that itกs why they keep looking. Thereกs less good stuff being written than youกd expect, given the vast sea of Web pages.

Jettison the bland and run of the mill. Spend sufficient time at this step because hereกs where many writers drop the ball. Write from your unique vision and reallife experiences. Make your words so interesting and relevant that people remember them. Thatกs what gets your articles forwarded along and mentioned in passing (making you widely quoted).

Articles can quickly blanket the Internet with your expertise

Writing and posting articles to many websites or newsletters rapidly spreads your message. Systematic submissions soon brand you as a trustworthy expert.

Focus your content to satisfy the interests of a definable group or niche

Develop a list of websites and ezines that reach them, where you can submit your output

To illustrate the speed that Google responds to posted articles, this is article #2 for my new website. It just went up November 1 http://www.promotewitharticles.com

Two weeks after submitting article #1, I queried Google: กWhat Posting Articles Online did for my Google Page Rank in 90 Daysก. Results already showed 673 cites (many were repeats), and thatกs sure to increase. Remember, itกs a brandnew site, so Google only learned it existed from that article.

The fact that you’re already reading this one (submitted Day 14) demonstrates article marketing is working.

People go to the Internet to get information needed to make decisions

Reliance on the Internet keeps growing. A Harris Interactive consumer survey (2004) found that 73% of adults are now online 156 million users. Thatกs up from 69% eight months before.

The Pew Internet and American Life Project found that most Internet users (80%) expect that theyกll be able to find reliable detailed information online. They will go online first when they need information. Internet users say it matters to them that businesses have a Web presence, even if they intend to make purchases locally.

Other studies have found the Web is one of the most trusted sources for making major purchases and decisions second only to spouses for finding referrals. Your wellplaced articles bring you to the attention of people looking for what you have to say (wherever they are).

Get your article and message widely distributed and read

Make it informative and useful

An article is not a sales letter. Resist the temptation to sell. That should be confined to the signature (Sig, resource box) at the end. Thatกs where you provide a link back to your own site from every website posting your article.

Make it interesting

Net surfers are unforgiving. If you’re boring they’re gone. Flat articles won’t enhance your reputation or credibility. Your title needs to be a zinger that pulls the reader into the topic. Most readers won’t read more than that.

Make it relevant to specific people

Too many articles fail to connect because they’re written too generally to hit anyoneกs กbulls eye.ก Attempting to speak to กeverybodyก results in not speaking directly to anybody. Thereกs no substitute for knowing precisely who you’re trying to connect with, so you can address their concerns.

Make it as unique as you are

If you have a distinctive or quotable viewpoint, let it shine. Expose your personality. A little wit or self revelation is welcomed. And if you can sustain it across repeated articles, readers will search you out.

Better than shouting from the rooftops Your posted articles provide your soapbox as broad as the Web. So make the most of that exposure, and get you voice heard. Create a ripple of interest which you can continue to build on about yourself, your website, your book, etc. Thatกs how reputations get made.

Discover everything you need at the Article Marketing Academy, http://www.promotewitharticles.com to find in depth howto from the experts. You, too can start finding yourself widely quoted in as little as a week.

© 2004, Lynella Grant

About The Author

Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the กbody language of printed materialsก Author, The Business Card Book and Yellow Page Smarts [email protected] (719) 3959450

This article was posted on November 15, 2004

by Dr. Lynella Grant

A Tip for Finding Willing, Quality Links

A Tip for Finding Willing, Quality Links

by: TC Thorn

Google might not dominate the search engine world like it did last year, but itกs still a big player and can account for a lot of your traffic. Itกs no secret that acquiring PageRank is a big part of doing well with Google. Iกve personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive.

The problem with link building campaigns is you rarely get out of them what you put in. You’re doing pretty good if you get responses from one in four people you contact. In order to make things simpler, people often join traffic exchange programs, or simply post forms on their page and wait for link partners to come to them.

The problem with these methods is you often get offers from sites you don’t particularly want to link with. Maybe they’re selling something youกd rather not be associated with, or their site is brandnew and sloppily put together, and itกs not going to be much of a boost to your PageRank. Now, Iกm not saying you should never link to a new site, because todayกs PRnothing could be tomorrowกs PR 6 or 7. Rather, I just want to offer a tip to help you capitalize on your link hunting time.

Step 1: Do a Google search for your target keywords.

Step 2: Visit the highest ranking sites, and use Google Toolbar to check their back links.

Step 3: Ask for links from the sites that appear in the back links.

Simple, hunh? What this does for you is thus: gets you in contact with people who are willing to exchange links with sites in your keyword area, and perhaps more importantly, gets you in contact with sites that have a high enough PageRank to appear in Googleกs back links (typically, only PageRank 4 sites and above appear here).

This should help you find the links that can truly help you, and it should cut down on your wasted link hunting time. Now, don’t you have some links to find?

About The Author

TC Thorn makes a living from advertising and affiliate programs. This article first appeared at Webmaster Articles. It may be reprinted so long as it is not altered and the link is included.

This article was posted on March 14, 2004

by TC Thorn

Build Your Business Success one Step at a Time

Build Your Business Success one Step at a Time

by: Michael Richer

You want to be rich fast ! You want to grow your business in less than 3 month ! Think again !

Even the most dynamic, highestearning entrepreneurs in the industry took MONTHS to begin seeing an income of any real significance. And the real wealth, the $100,000+ income we all strive for, took an average of almost 3 YEARS to achieve!

Do you think ANY of these gentlemen don’t think the ends justified the means? Do you think for an instant that the months and years invested hasn’t been rewarded a thousand times at least? You don’t even have to think about it, do you?

So now you know ! It takes an average of 3 YEARS to build a significant income on the internet.

Every house is build brick by brick. Every hour goes by minute by minute. So is your business !

Of course we all want to go faster. But we have to start at the base first. Itกs a basic law. We are subject to time and circumstances.

We have to learn. We have to experiment. With learning and experimenting we get experience. And with experience we become an expert.

We have to set goals. The goals will guide us one step at a time. It will will pave the way to our success. You cannot go on a road trip without knowing your destination. You need a map. You need time. You need to rest. You need to eat. And sometimes there is roadblock.

When we hit a dead end we turn back and take another road. But we keep going to our destination.

Itกs the same thing with your home business. There is bumps and jumps and sometimes we crash. But we always keep our eyes to the goal. That is what give us the drive. Itกs our paradise. The goal become our existence. And it is.

By never, never giving up you will reach your goal one day. One mile at a time. Itกs impossible that you won’t reach it. Unless you die.

Thatกs the only secrets to success. One client at a time. One step at a time. 100 client at a time. Until you reach thousand like me and make your $100,000 a year and +.

To make $100,000 a year start by making $100 per month. After $200 a month. And after $500 a month. And after $5000. And so on and son on.

Day by day, your on your way to succeed, week by week your on your way to succeed, month after month your on you way to succeed, year after year your on your way to succeed.

Until you reach your goal in 3 YEARS. (Maybe less, Maybe More.)

We reap what we sow, but the harvest is never in the same season as the planting! Today you are planting…and will be at least for the next several months. Your harvest will come in time. Be persistent. Be patient. Think long term. Take action every day, (no matter how small) to build your business and you cannot fail.

Great success will be yours if you follow this simple formula.

Copyright © Michel Richer

PERMISSIONS TO REPUBLISH: This article may be republished in its entirety free of charge, electronically or in print, provided it appears with the included copyright and authorกs resource box with live website link. http://hombyz.com.

About The Author

Michel Richer, The Internet Business Specialist Can Help You Build A Successfull Internet Business That Can Generate Massive Profit !!! So Start Your Own Internet Business for FREE >> Visit Now ::

http://hombyz.com/homebusiness

This article was posted on April 15

by Michael Richer

Networked Markets Are Democratic, Structured Marke

Networked Markets Are Democratic, Structured Markets Are Republican.

by: Bob King

Today I was checking out Michelleกs A Small Victory. There are threads on selfpublishing that mutated into a dispute about trolls, who was a troll, and whether linking to Little Green Footballs was as กunnuancedก as linking to กDemocratic Underground.ก
At one point a troll popped up and I had to blogroll him! The Troll Patrol. Itกs protected troll habitat, and of course I had to say that, daring them to do their worst. and taunting them with my Trolls Unlimited Cafepress Section
And then I commented a couple of threads at Michelleกs, making the point that she might wish to use cafepress to publish a book sheกs working on and should probably have teeshirts with the Best Bon Mots of the Day. To show that Zazzle.com was the way to go there, I posted this:
Ok… now, is this trollery, shrewed marketing, editorial comment or what?
Well, itกs all of the above and a new clue about the new networked economy.
Iกve made the point before that money is in a way simply Representative of ideas in motion just as are goods and services.
Zazzle.com and Cafepress.com are two examples of new, consumercreator driven media the antithesis of topdown marketing models. They are viral, marketed between friends and among interest groups and can be intensely topical. Thereกs no investment barrier. I create artwork or write words, and I กsellก those images and words. The company merely puts the images on the chosen media, and they make their money on that.
They are both making MORE money by realizing that they do not have to shape the tastes and opinions of their consumers. And as I stated in Jump on the Cluetrain that means people are the new brands.
Michelle is a brand. I am a brand. Tacitus and Dkos are brands.
But the traditional brands for peas and pajamas and politics those are in deep, deep trouble.
The vast uncommitted center in the upcoming election will not be voting for a republican or a democrat. They will be voting for either the George Bush brand or the John Kerry brand neither of which bears a great resemblance to the traditional, bland and homogeneous image of their respective parties.
And itกs worth checking out how people are playing on those brands:
Anti Bush activists are vitriolic.
Pro Kerry can be summed up as กbeing praised with faint damns.ก
Pro Bush is almost all antibush, with a few genuine items that prove that those few that are for bush and are on Cafepress are somewhat conventionalminded, humorimpaired, or just plain freakynuts.
Iกm interpreting this as being simply that social conservatives view this sort of venue as sheer anarchist chaos with no focused central message.
And it is an antiathoritarian venue for sure, because (with certain vague and tiny limitations), you can say whatever the hell you like on a Cafepress product, and benefit by it or not. The market determines if anyone gives a damn about your กbrandก of speech.
As Papa Heinlein observed; กMoney is the sincerest form of applause.ก

About The Author

Bob King writes regularly for Graphictruth.com and Wall/Fire eZines. He can be reached by email at [email protected].

This article was posted on July 12, 2004

by Bob King

Will The Real Spammer Please Stand Up!

Will The Real Spammer Please Stand Up!

by: Mustafa K.

If you have been using optin email marketing for sometime, Iกm sure you might have got accused of spam at some point, even after doing everything right.

Yes, Iกm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.

According to me itกs not their fault, as nowadays itกs very easy to mistake an กemail marketerก for an กemail bomberก.

The web has grown so wide and huge in the last couple of years that it has become hard to differentiate between a spammer and a legal email marketer.

Spammers just didn’t disturb a regular email users life but also wrecked havoc in the Internet marketing community.

Day after day itกs becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing.

Even after making sure your email looks, sounds, smells and tastes กLegalก, you run a high risk of either getting blocked or being labeled as a spammer.

On the other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, whatกs the guarantee that itกll get opened and read?

Itกs a nightmare every marketer would love to avoid.

Well, you can stop worrying now and have a sigh of relief. Itกs about time all the hardcore spammers out there had their last laugh.

The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back to the dark ages, big time.

If you still don’t have a clue of what Iกm talking about, itกs called RSS and itกs turning heads all over the web.

RSS, which stands for ‘really Simple Syndicationก is a new technology, which enables anyone to syndicate his or her content online.

A lot has been written on what is RSS and how it works. So I would like to keep it short and sweet, as Iกm sure you too wouldn’t really want to get into the unnecessary technical stuff.

In simple words, RSS is a way to publish and receive content electronically. RSS files are XML based and are popularly known as RSS feeds.

Whatกs revolutionary about RSS is, it can help you distribute your content directly to your subscribers, without any spam filters interfering.

To subscribe and read your RSS feeds, all your subscribers need to have is an RSS reader, also known as an aggregator.

Whatกs more, they don’t even have to worry about giving out any of their personal details to subscribe to your feed.

And with a screaming bunch of RSS readers available on the web right now (most of them being free), it wouldn’t be very hard to convince your subscribers to get there hands on one.

RSS readers are available in both versions, desktop and webbased, of which the latter seems to be the most popular.

Once your subscriber adds your RSS feed to their favorite RSS reader, you go กliveก and instantly establish a direct connection with your subscriber.

Whenever you have something new to publish, all you have to do is update your already published RSS feed with your fresh content.

As soon you load your feed with new content, walla! Your feed automatically gets updated everywhere itกs subscribed.

No mess, no fuss. Just content that works.

Pretty neat huh?

Thatกs the beauty of RSS. No wonder itกs currently being employed by web honchos like Yahoo! and MSN to deliver content to their users.

They even allow their members to add any RSS feeds of their choice to their members’ area, making them perfect examples of webbased aggregators.

Syndicating your content can mean a lot to you and your business. By publishing your own RSS feeds, you could eventually end up with more leads, more subscribers and not to forget, more money in the bank.

Happy syndicating!

About The Author

Mustafa K. is the cofounder of http://www.rapidfeeds.com, a free online service that helps anyone deliver targeted content to their subscribers through RSS. Sign Up for your FREE account on his site to put an end to blocked messages and add more subscribers.

[email protected]

This article was posted on March 05

by Mustafa K.

Making Cultural Differences Work in Your Business

Making Cultural Differences Work in Your Business

by: Kit Lum

Advancements in technology have made the world so much smaller, don’t you think? We used to be separated by mountains and oceans, color and culture.

But now on the highways and byways of the internet, we’re but a single mouse click away. Think about this for a moment. You and I may be thousands of miles away at opposite ends of the globe, but on the net, we may as well be sitting across a coffee table.

The internet’s really one huge melting pot of people, ideas, culture. Just take a look at any forum or message board and you’ll see what I mean. So if you’re going to be doing business on the internet, you should consider that your business will be open to the world, and you’re going to be serving customers from the West Coast to the Far East, and everywhere in between.

I know many of us have this idea about starting small, and so we start out thinking weกll only be dealing with local or domestic customers, the people in our neighborhoods, our city, our country. So the issues of cultural and business differences were not something we spent too much time worrying about.

Sure, as a startup, the bulk of your business may initially come from your local marketplace, and your customers are likely people who speak like you, live near you and do business the same way you do yours.

But hey, wait a minute, take a good look around your community and chances are youกll see a pretty diverse group of people. Unless, of course, you live in some place like the South Pole where the only other person in your neighborhood is… well, yourself!

Running a business on the internet is not quite the same as operating a small retail shop at your local shopping mall. On the internet, you are for all intents and purposes opening your business to the world. Like it or not. And when that happens, itกs important to note some points about international business.

Not every one speaks English. While itกs impossible to give a simplistic figure for how many people in the world speak English, estimates put the percentage of people whose mother tongue is English at 7% of the worldกs population. The percentage of the worldกs population who speak English as a second language is estimated at 30%.

A quick bit of math here tells us that over half the people we come across in our business dealings may not even speak English.

When dealing with people from vastly different cultural backgrounds and business practices, itกs best to remain patient and polite at all times. It never hurts to pepper your communication with ‘thank youกsก and กpleaseกsก. Common courtesy can go a long way in customer relations.

Keep your language simple at all times. No jargon, no fancy sentence structures please. Just say what you mean as clearly and as simply as possible. The objective is to be understood, not to win the Nobel Prize for creative communication.

In times when itกs not clear to you what the other party means, itกs best to seek clarification. Paraphrasing can be quite handy in confirming your understanding of what the other person means simply rephrase what you think is being said with a simple question at the end asking if youกve understood right.

If you’re on the phone, speak slowly and clearly. Itกs entirely okay to repeat, paraphrase, and ask. Make allowances for the other party to do the same as well. Misunderstandings can be costly in terms of time and money, so save yourself the inconvenience and profit margin.

Not everyone is in your time zone, so do allow for slight delays in terms of timing. If you’re planning something in real time (such as an online event), find a time thatกs convenient to all or at least the majority. For example, if you’re planning to call someone in another part of the world, itกs good customer service not to plan to call someone at some unearthly hour.

So there, we’re all set to hit the international business scene. And when the going gets tough, it helps to remember three things:

someone somewhere is having or has had a similar experience,

itกs all part and parcel of business,

once you get the hang of working around cultural differences, you can only get better.

And the best part about all of this is you get to reap the rewards of the global marketplace.

Copyright 2004 Kit Lum. All rights in all media reserved.

About The Author

Kit Lum publishes Go Get Global Ezine which features advertising and web design services, and business and cultural resources to help small and homebased businesses profit from growing globally. Get more FREE tips like these at http://www.GoGetGlobal.com

This article was posted on August 24, 2004

by Kit Lum