Understanding Ezine Publishing!
by: Jon Kogan
I can remember my first reaction to word กezineก. What is it? The word กezineก, (pronounced eezeen), is a shortened version of กelectronic zineก, which is a word used to describe short selfpublished กelectronic magazinesก.
Ezines can be emailbased, Webbased, or presented in some other electronic format. However, for the most part, when publishers speak of their กezinesก, they’re usually referring to an email publication.
กEzine publishingก has grown in popularity over the last several years to the point where there are thousands of กezinesก covering virtually every topic under the sun.
Some กezineก gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of กezineก marketing tools and resource list.
Email publishers produce their กezinesก for a variety of reasons and the following are among the most common goals:
Generating Revenue Generating a profit is one of the most common กezineก publishing goals. The sources of กezineก revenue include advertising, sales of products or services affiliate revenue, and so on. The กezineก serves as a support mechanism for the product or service and adds value to it, which encourages more sales.
Generating Leads Publishing an กezineก is a great way to generate leads with the same pursuits and interests. Important personal and business contacts are made every day between กezineก publishers and their subscribers.
Supporting a Website An กezineก creates an excellent means of driving repeat traffic.
Once youกve determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on กezineก topic, determine the frequency, issue size and the most importantly, develop the content.
One of the most popular types of กezineก content is the กarticleก. กArticlesก might be of the news, howto, entertaining, or other variety. As an example, since I am in home business, my article content is focused on marketing ideas, useful business building resources, time saving tools, website development and training.
It is highly recommended that you produce at least some of the content yourself. As a publisher, you are in the unique position to be able to create your กezineก unique กpersonalityก. Your subscribers will learn to identify it over time and may come to appreciate your กezineก for precisely that reason. Other popular sources of content include staff or freelance writers, syndicated content, or reprints of articles from other กezineก publishers.
On the other hand, if all of your content is unoriginal and your กezineก offers nothing unique to your subscribers, they will not have much of incentive to read each issue or stay subscribed.
© 2004, Jon Kogan, All Rights Reserved.
http://www.zivomarketing.com
About The Author
Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!
mailto: [email protected]
Would you like to make money online, but don’t know where to start?…You are not alone and this could be just a solution for you: http://www.zivomarketing.com/mega.html
Jon Kogan was born, raised and educated in Ukraine.
Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.
In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of successminded people by choosing to start a home business.
This article was posted on November 22, 2004
by Jon Kogan