Understanding Ezine Publishing!

Understanding Ezine Publishing!

by: Jon Kogan

I can remember my first reaction to word กezineก. What is it? The word กezineก, (pronounced eezeen), is a shortened version of กelectronic zineก, which is a word used to describe short selfpublished กelectronic magazinesก.

Ezines can be emailbased, Webbased, or presented in some other electronic format. However, for the most part, when publishers speak of their กezinesก, they’re usually referring to an email publication.

กEzine publishingก has grown in popularity over the last several years to the point where there are thousands of กezinesก covering virtually every topic under the sun.

Some กezineก gurus have spent years of tedious, zombie Internet surfing and late night fact finding through manual work to compile their personal arsenal of กezineก marketing tools and resource list.

Email publishers produce their กezinesก for a variety of reasons and the following are among the most common goals:

Generating Revenue Generating a profit is one of the most common กezineก publishing goals. The sources of กezineก revenue include advertising, sales of products or services affiliate revenue, and so on. The กezineก serves as a support mechanism for the product or service and adds value to it, which encourages more sales.

Generating Leads Publishing an กezineก is a great way to generate leads with the same pursuits and interests. Important personal and business contacts are made every day between กezineก publishers and their subscribers.

Supporting a Website An กezineก creates an excellent means of driving repeat traffic.

Once youกve determined your goals, for starters, you should plan a publishing strategy that will best enable you to reach those goals. You need to decide on กezineก topic, determine the frequency, issue size and the most importantly, develop the content.

One of the most popular types of กezineก content is the กarticleก. กArticlesก might be of the news, howto, entertaining, or other variety. As an example, since I am in home business, my article content is focused on marketing ideas, useful business building resources, time saving tools, website development and training.

It is highly recommended that you produce at least some of the content yourself. As a publisher, you are in the unique position to be able to create your กezineก unique กpersonalityก. Your subscribers will learn to identify it over time and may come to appreciate your กezineก for precisely that reason. Other popular sources of content include staff or freelance writers, syndicated content, or reprints of articles from other กezineก publishers.

On the other hand, if all of your content is unoriginal and your กezineก offers nothing unique to your subscribers, they will not have much of incentive to read each issue or stay subscribed.

© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!

mailto: [email protected]

Would you like to make money online, but don’t know where to start?…You are not alone and this could be just a solution for you: http://www.zivomarketing.com/mega.html

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.

In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of successminded people by choosing to start a home business.

[email protected]

This article was posted on November 22, 2004

by Jon Kogan

Your Website on My Forehead

Your Website on My Forehead

by: Jon Castle

People are so focused on promoting their websites on the web nowadays that many are overlooking the original marketing medium—the offline world! Many tried and true methods of advertising exist for brick and mortar businesses that could just as easily be applied to online businesses. These methods have been developed over hundreds if not thousands of years—what cavemen used to sell I have no idea—but the point is still valid. Business promotion existed long before the internet. So what methods of marketing in the ขrealข world can an online business owner apply to the cyber world?

One extremely effective method is brand marketing through merchandise. Think about it—before the web existed, how did businesses like real estate companies market their brands? One way they did it was to give stuff away—a marketing trick that is still being applied effectively today. How many pens, pencils, and magnets do you have lying around the house, stuck to the refrigerator, placed behind your ear—wherever—that bear some company’s logo or name? If you have ever worked in an office environment doubtless you would have noticed several different slogans on a hodgepodge collection of pens (some that might even still work) and pencils collected over time from seminars, informational fairs, trade events, etc. Brick and mortar businesses are doing it, so why aren’t you?

If you don’t want to market your website on writing utensils or magnets you have several alternatives. Other products that work well for marketing include coffee mugs, travelandgo cups, mouse pads, bumper stickers, key tags, and stress balls. Let’s not forget another great place to show off your website—on your body! No, I’m not talking about taking drastic measures like tattooing your company URL on your forehead. Clothing advertisements are the name of the game. Clothing is a wonderful way to advertise your website, especially if you have a funny slogan or eyecatching logo. You can have your website address printed on hats, shirts, umbrellas, tote bags, and all sorts of wearable accessories. The best thing about advertising on clothing is that the advertisement is mobile—it goes wherever you go. The next time you get dressed to go out why not wear something that promotes your business? Don’t forget that you can give away things as well—imagine a hundred walking billboards for your website!

There are plenty of companies that will apply your brands to products. The cost is cheap and the rewards can be high, so what are you waiting for? Look through your local phonebook or do an internet search for companies that print to merchandise and then go get branding!

Copyright 2005 Jon Castle

About The Author

We are each a single drop of rain strafed by the wind to merge with other droplets and thereby form an ocean. For more unconventional home business wisdom, home business opportunities, and more please visit Jon Castle’s website http://www.AmericanHouseDad.com.

Copyright 2005 Jon Castle

This article can be reprinted freely as long as the author bylines are included and it is published in its entirety.

[email protected]

This article was posted on April 20

by Jon Castle

Part 1 of 5 How กPipe Dreamsก Can Become Realiti

Part 1 of 5 How กPipe Dreamsก Can Become Realities!

by: Jon Kogan

Take a look at yourself inside and out. Where do you live what job do you have, how do you relate to your friends and family? What interests do you pursue, what adventures do you have?
What do you truly want from life? Do you want wealth and success, happiness and peace of mind? Do you want a family and a yard, a yacht or a sports car? Where are you going? Do you have a particular goal or are you just wandering through life?
You can accomplish anything you want in life thatกs true. Once you have a particular goal, you can fulfill that desire by straightforward commitment and total conviction.
But what if you don’t know what you want? Maybe your goals are small ones like losing some weight, or buying a new car. Maybe getting a promotion of finding a mate. Whether you want a bigger apartment or want to be a corporation president, any avenue of prosperity and achievement is open to you if it is truly what you want.
No goal is too small; no dream is too big. And even if you aren’t clear on your desires, you can tap into your subconscious mind to get the answers and to find the paths to success.
Can you change your life do you want to? Can you picture yourself as your most perfect image of accomplishment? How does it feel? If you have the desire to attain goals, the commitment to follow through and the ability to creatively imagine yourself in the position you dream of, you are more than halfway there.
The most successful leaders and artists throughout history have followed specific paths and attained their heartsก desires. Keep an open mind and a hopeful outlook then change your thinking. Put on the clothes of success. Act as though you already have accomplished your desires. Then let the reality catch up.
WHAT DO YOU WANT?
Take a choice: money, health, physical energy, beauty, power, recognition, adventure, contentment, achievement, authority, selfexpression, love, peace of mind, enlightenment. Would you like any of these? If you are like most people today, you probably want ALL of these.
But if you search your true desires, you might find that there are a few things you want more than others. And, if you keep going in your search, youกll find one desire that has been with you your whole lifetime and is the one path you need to follow.
Although money is the obvious desire, it is usually not the final goal. Indeed, money can, and does buy happiness up to a point. Once you have enough money to be financially secure or to purchase the material objects you want, the true desire might be something else.
Love is the goal of every personกs heart. Whether it is love of a mate, or a family, or respect and recognition from peers and fellow workers, love is the ageless pursuit. The mystics say that love is the sole purpose of life to give love and to find it.
But love comes in many forms. Not only is there the overt display of affection or true inner feelings, but there is the selfrespect and inner contentment that goes with accomplishment. For some people, true peace of mind will never be attained until they complete some creative tasks or achieve certain heights in business.
Many people seek the authority that comes with a good position in a job. Along with that can come recognition and fame. Although you may want the money that is associated with high management levels, many people simply seek that satisfaction of working from the inner circles.
The goal of every person regardless of background and material desires, is health. A sound body is the gift that will get you to the other goals. Even a new diet and exercise plan can give you more energy the energy youกll need to accomplish success.
Adventure and travel is a driving force for many people. They may seek jobs that involve travel, or they may be looking forward to taking time off to visit the exotic ports and see the other side of the world. If you don’t want a long journey perhaps youกd just like a few weeks in a sunny resort or the luxury of a summer and winter vacation each year.
And then there is creativity and selfexpression. What about the book you’re going to write or the watercolor class youกd like to take? Creative expression is a wonderful inner release that boosts confidence and gives you something to accomplish.
Finally, regardless of wealth and health, expression and love everyone is looking for peace of mind. Thatกs not to say emptiness of mind, but to be rid of petty worries and confusion, to be finished with fears and live in total awareness. It surely is the ultimate lifetime goal.
Part 1 of 5 How กPipe Dreamsก Can Become Realities!
Jon Kogan

EDITOR Home Business Breakthroughs Ezine

http://www.zivomarketing.com

Helping People Help Themselves

FREE Home Business Breakthroughs Email Newsletter

mailto:[email protected]
Resource Box:
Would you like to make money online, but don’t know where to start?…You are not alone and hereกs a solution just for you: http://www.zivomarketing.com/guide
© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise, i.e. marketing, sales and management in the corporate world.

In 2002, Jon chose to offer his extensive expertise and marketing knowledge on the Internet with a goal to provide training and education.

[email protected]

This article was posted on July 06, 2004

by Jon Kogan

Ezine Format and Distribution!

Ezine Format and Distribution!

by: Jon Kogan

The previous article กUnderstanding Ezine Publishing!ก focused on ezine publishing basics. Determine your goals. Plan a publishing strategy. Decide on ezine topic. Establish the frequency. Develop the content.

No matter how competitive the market is today, still one of the best forms of advertising is submitting your ezine articles to article directories. (Visit Goggle and search for กarticle directoriesก. There is certainly no shortage of listing as Goggle pullsup 6,920,000 results).

At the end of each article, create a resource box. When other ezine and websites publish your articles, your resource box will be included. It will help you increase traffic, gain subscribers, improve your link popularity for the search engines and generate revenues.

The question is how to deliver your message in the most efficient but inexpensive way. One way is to outsource your tasks to the services of another company, which will charge monthly fees on an ongoing basis. The other approach is to purchase software to manage your own list. The cost is usually a onetime fee. I personally use EzineAnnouncer software to post my articles. It offers 1372 ezine promotion resources. I also use paid services.

Proper format and design of the actual email messages is an important factor to assure it will be read and not deleted. Plain text email publications are generally the most popular and email programs will have no difficulties to open and view the contents.

HTML, (the email actually is the same as a webpage), is much more complicated, requires lots of extra work, need special software and/or knowledge to create the formatted message, and also can be stopped by antivirus program as well as software firewalls due to the risk of the html virus.

Many subscribers simply prefer text whenever it is available. If you’re brand new to ezine publishing, make text publishing the number one choice. However, should you decide to offer an HTML version, make sure your subscribers are given a choice.

If you write in Microsoft Word or another word processor, be aware that those programs do not insert line breaks, and you will be forced to end each line with a hard กcarriage returnก. Thatกs a lot of hard work. Than there is a simple text editor such as Notepad, but you still must insert the line breaks manually.

To ensure that your ezine will appear well formatted in the majority of email programs, you need to follow the standard rule. Use the same newsletter formatting rules in all issues of your newsletter. Line lengths should be 6065 characters. Longer lines will be forced to wrap in some email clients and will not look good. The Courier New is the best choice font to compose ezine, however, Iกve used Arial and Times New Roman and had no problems since it was composed and formatted in Ziney Pro editor.

An editor software must allow user to open, change and save text as easy as possible, cut and paste selected text into an email or text file, while maintaining the setline length. The line length should be very easy to adjust by changing the number of characters in the appropriate textbox.

Keep in mind that ezine article size is 400 1200 words. Larger messages may be converted to attachments by some email programs. If your article is converted to an email attachment, it may not be opened due to the threat of computer viruses.

About the author:

© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!

mailto:[email protected]

Jason Potash has developed a powerful software application called EzineAnnouncer that automates a lot of tedious work in the ezine submission process. Download a fre.e trial version.

http://www.zivomarketing.com/EA.html

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.

In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of successminded people by choosing to start a home business.

[email protected]

This article was posted on December 22, 2004

by Jon Kogan

Part 2 of 5 How กPipe Dreamsก Can Become Realiti

Part 2 of 5 How กPipe Dreamsก Can Become Realities!

by: Jon Kogan

CATCH UP WITH YOURSELF
Nowกs the time to evaluate your life and your desires. Go ahead and test yourself nobodyกs looking. Try to find out what your inner desires really are. Once you know, you can formulate a plan of action, and then achieve your goals.
Right now, write down three things you want. Don’t spend time thinking about them just write them down. You may be surprised at what you want. Can you see any relation to the types of desires most sought for?
What accomplishment are you most proud of? What make you happy enough to be content, to feel totally relaxed, and to slide back with a smile on your face.
Without dwelling on failures, mistakes, or past ill feelings, quickly list the important accomplishments or your life. Think about the places you went to, the relationships you encountered, the education you received. Consider your job changes and positions, and the achievements related to work.
Put a star next to the most important accomplishments of your life. Is there any correlation with the list of the three things you want most?
MAKE PLANS
Before you go any further with your life, make a list for your future. Write it down don’t just think it. What would you like to accomplish in the next ten years? A new house, a highpaying position, a home in a new city, a trip around the world?
Break that list down into those things youกd like to accomplish in the next five years. Then make one further division into the next six months. What can you do in the next few months to further you towards your longterm goals?
GOAL SHEET
My most important desires are:

In my lifetime, the most important things Iกve accomplished:

If I looked back on my lifetime in 20 years, Iกd like to have accomplished:

Within 10 years, Iกd like to achieve:

Within 5 years, Iกd like to achieve:

In the next six months to a year, these are the things Iกm going to do to work towards by goals:

Regardless of your family commitments or your personal relationships; regardless of your business enterprises or any false sense of achievement, what do you really want?

Give yourself credit for your past accomplishments, and give yourself credit for your future achievements. You can and will attain all your goals, both longterm and shortterm if you approach them in a stepbystep fashion and if you believe that they are worthwhile for you.
YOU ARE THE MOST IMPORTANT PERSON IN YOUR LIFE
Although you can be considerate of your environment and all the people in it, first consider yourself. Your wellbeing, your happiness, your success. Make a pact with yourself right now that you will achieve your goals. And make them realistic to reach. Then one by one, make your own life the success it deserves.
FIRST STEP RELAX
An important step in achieving goals is to be able to relax. Youกll get nowhere is your body and mind are nervous and jumping from one place or idea to another. In order to focus on your goal you must center your being.
Relaxation is the balance of the mental, spiritual and physical aspects of yourself. Set aside time each day for deep relaxation. Not sleep, but relaxation. The state of deep relaxation is a state of meditation. There are no thoughts in your mind. There are no physical ills or discomforts. You breathe in deeply, allowing the lungs to fill with fresh air, and you exhale all used and stale air. The blood circulates amply throughout every part of your body. You drift through space, ever towards your true destiny.
Exercise or sports is a good way to get into relaxation. The body needs physical stimulation to pump blood into all its extremities and to give the heart a good workout. Exercise is a wonderful way to let the mind relax, as you place your thoughts on the way your body moves. For many people, sports and exercise are enjoyable ways to feel alive, youthful, and fulfilled.
Then take time to relax. Lie down on your back with your arms out, palms up. Your feet should be about two feet about. You might clench your muscles first, then relax them. Allow your thoughts to drift, but don’t get caught in them. Watch them go by, as if they belong to somebody else.
If you have a special problem, tuck that in the back of your mind don’t dwell on it up front. Let yourself and your emotions go. Breathe out the negative feelings and emotions; breathe in positive, lifegiving air. Float freely. Relax. ASSUME THE BEST. Expect to achieve; expect to accomplish your desires; expect to win. Accept less, but push on to attain more. The higher your goals, the further youกll go.
The moon is no problem, nor are the neighboring planets. Soon human beings will see closeups of other star and galaxies. Don’t go for less that your full potential. Shoot for the universe. You owe yourself nothing less.
And aside from the universe, keep yourself on Earth, in your office or studio, working closer to those goals you want to attain.
You have a right to be happy. You have the means to be successful. You can succeed in what you desire.
Always keep in mind the fact that you are in transit, attaining your goals, moving through life as though you are an actor, and the setting is a stage.
Keep your thoughts firmly planted on prosperity, good fortune and lucky breaks. Assume that you will, in fact, nearly have accomplished your goals. It is with that attitude that successful people achieve.
Part 2 of 5 How กPipe Dreamsก Can Become Realities!
Jon Kogan

EDITOR Home Business Breakthroughs Ezine

http://www.zivomarketing.com

Helping People Help Themselves

FREE Home Business Breakthroughs Email Newsletter

mailto:[email protected]
Resource Box:
Would you like to make money online, but don’t know where to start?…You are not alone and hereกs a solution just for you: http://www.zivomarketing.com/guide
© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise, i.e. marketing, sales and management in the corporate world.

In 2002, Jon chose to offer his extensive expertise and marketing knowledge on the Internet with a goal to provide training and education.

[email protected]

This article was posted on July 06, 2004

by Jon Kogan

Part 3 of 5 How กPipe Dreamsก Can Become Realiti

Part 3 of 5 How กPipe Dreamsก Can Become Realities!

by: Jon Kogan

DO YOU HAVE THE POTENTIAL?
Within you is the power to accomplish anything you want. But it will not happen if you are not tuned into your true desires. Don’t fool yourself into compromising for less than a complete goal. If you want to be an artist, you may not be the worldกs most famous artist, but if you have that inclination, you will be an artist. If you want to succeed in business, you may not be another financier/megamillionaire, but you will succeed in your endeavors.
Most people need accomplishment feedback. After all, whatกs so great about achieving something if nobody cares? And itกs important to receive that recognition and feel that love.
Set goals that you can achieve. Divide them into little tidbits that you can accomplish every day, every month, every year. Set your goals for success.
Then reap the rewards constantly each step of the way. Pat yourself on the back for a job well done, then move on. Start immediately to accomplish the goals you have set. In fact, give yourself a task that you can finish by tomorrow. Think of yourself as a success in your endeavors. Dwell on the idea that you are compelled to accomplish your goals, and live and breathe them until you have them.
Can you see yourself a year from now, having achieved a few goals? Can you make the decision and commitment to become successful in your desires? Then you have the potential to accomplish anything you want.
THE POWER OF SELFIMAGE
Visualizing yourself as a success in your field of endeavor is the inside tip in accomplishing anything you want. If you can specifically imagine being the person you want to become, you will attain that reality.
Forgive yourself. Just as you would another person, tell yourself that itกs okay for all those mistakes, or the shouldhaves that keep popping up in your mind. Don’t dwell on the past and get blocked by events from long ago.
Let go of fears and anxieties. Although it certainly is easier said than done, learn to change negative thoughts into a positive action. Are you afraid of poverty that youกll never make ends meet, or never buy that house, or be destitute once you stop working? Then turn that into the positive goal of financial security.
Do people make you anxious? Maybe you feel inferior, not as good as others. Everybody has feelings of inadequacy. Just turn them around into positive goals. You may be paralyzed by the thoughts that you are unattractive. It is your thoughts that make it a reality. Change your modes of behavior and you will make friends. In most cases, it is your own negative thoughts that cause you to stay stuck in whatever place you’re in. Keep moving. Take the risks. You may need to change your job, or move to another city. You might take up a sport or hobby. Become active in your life participate. And you will grow into the image you see for yourself.
SUCCESS IN BUSINESS
Perhaps the most soughtafter goal in our present society is success in business. Whether you want to be promoted into high paying management positions, or wish to start your own independent enterprise, knowledge of the business world is important.
As you plan a course of action towards accomplishing your goal, keep in mind the small goals that put you closer to the end. And be prepared to change often. You may need to change companies, or take the opportunities in other departments as those positions open.
Create an aura of success around you. People who are successful dress that way. Even if you’re not in a highincome bracket, act as though you have already achieved without being egotistical or overspending.
Develop an expertise in an area. Don’t keep special information to yourself, but be quick to learn all there is about your position and the tasks surrounding getting that job done. Capitalize on your strengths, and let others help you develop your weaknesses into assets.
Get to know the people in the company and the people in the industry. Read all the trade journals and magazines relating to your company. Make appointments with people who are successful in your field and learn from them.
You need to have a total commitment to succeed in business. Most people who make it to the executive boardroom put in long hours, often at the sacrifice of everything else. Regardless of the physical effort involved, you must mentally be engrossed in your business and the company enterprises.
In order to help yourself develop fully, you might seek a mentor, someone who will offer you time and teach you the ropes. This person usually is someone who believes in your ability, someone who you can develop a mutually beneficial business relationship with.
Some people become friendly with all their coworkers and find that is a way to advance. But don’t try to be extroverted if itกs not real to you. Most people who successfully run their own businesses are individuals who like to work alone.
As you increase your activities and accomplishments, you increase your potential to reach higher. The more you achieve, the more confidence you develop to achieve more. You don’t have to be the same as everyone else and fit like a vegetable in a patch. Be unique, different. Capitalize on your own selfimage. Don’t fall victim to selfconsciousness. And trust your intuition. Hunches and inner feelings usually are the best route to travel, regardless of what seems to be the logical choice.
Make decisions quickly and with firmness. A true leader will handle these responsibilities efficiently. Thatกs what makes you different and why youกll rise to the top. Be persistent in attaining your goals, but be open and sincere.
If you are having personal difficulties with any coworkers, try to know more about these people from a personal angle. Be interested in them and their accomplishments and goals. You might be able to turn opposition into friendship.
Above all, use your integrity. If the goal is not worthy of your inner desires, it will be hard to attain. If your methods are not sincere, you will receive opposition. If your actions are not honest, you will suffer the consequences. Turn all negative qualities into positive aspects then watch yourself achieve.
Part 3 of 5 How กPipe Dreamsก Can Become Realities!
© 2004, Jon Kogan, All Rights Reserved.
Jon Kogan

EDITOR Home Business Breakthroughs Ezine

http://www.zivomarketing.com

Helping People Help Themselves

FREE Home Business Breakthroughs Email Newsletter

mailto:[email protected]

Would you like to make money online, but don’t know where to start?…You are not alone and hereกs a solution just for you: http://www.zivomarketing.com/guide

About The Author

Jon Kogan was born, raised and educated in Ukraine. Arriving to the USA in 1975 has been able to focus on the area of his expertise, i.e. marketing, sales and management in the corporate world. In 2002, Jon chose to offer his extensive expertise and marketing knowledge on the Internet with a goal to provide training and education.

[email protected]

This article was posted on July 20, 2004

by Jon Kogan

Part 5 of 5 How กPipe Dreamsก Can Become Realiti

Part 5 of 5 How กPipe Dreamsก Can Become Realities!

by: Jon Kogan

Take a look at yourself inside and out. Where do you live, what job do you have, how do you relate to your friends and family? What interests do you pursue, what adventures do you have?

What do you truly want from life? Do you want wealth and success, happiness and peace of mind? Do you want a family and a yard, a yacht or a sports car? Where are you going? Do you have a particular goal or are you just wandering through life?

You can accomplish anything you want in life thatกs true. Once you have a particular goal, you can fulfill that desire by straightforward commitment and total conviction.

But what if you don’t know what you want? Maybe your goals are small ones like losing some weight, or buying a new car. Maybe getting a promotion or finding a mate. Whether you want a bigger apartment or want to be a corporation president, any avenue of prosperity and achievement is open to you if it is truly what you want.

No goal is too small; no dream is too big. And even if you aren’t clear on your desires, you can tap into your subconscious mind to get the answers and to find the paths to success.

Can you change your life do you want to? Can you picture yourself as your most perfect image of accomplishment? How does it feel? If you have the desire to attain goals, the commitment to follow through and the ability to creatively imagine yourself in the position you dream of, you are more than halfway there.

The most successful leaders and artists throughout history have followed specific paths and attained their heartsก desires. Keep an open mind and a hopeful outlook then change your thinking. Put on the clothes of success. Act as though you already have accomplished your desires. Then let the reality catch up.

WHAT DO YOU WANT?

Take a choice: money, health, physical energy, beauty, power, recognition, adventure, contentment, achievement, authority, selfexpression, love, peace of mind, enlightenment. Would you like any of these? If you are like most people today, you probably want ALL of these.

But if you search your true desires, you might find that there are a few things you want more than others. And, if you keep going in your search, youกll find one desire that has been with you your whole lifetime and is the one path you need to follow.

Although money is the obvious desire, it is usually not the final goal. Indeed, money can, and does buy happiness up to a point. Once you have enough money to be financially secure or to purchase the material objects you want, the true desire might be something else.

Love is the goal of every personกs heart. Whether it is love of a mate, or a family, or respect and recognition from peers and fellow workers, love is the ageless pursuit. The mystics say that love is the sole purpose of life to give love and to find it.

But love comes in many forms. Not only is there the overt display of affection or true inner feelings, but there is the selfrespect and inner contentment that goes with accomplishment. For some people, true peace of mind will never be attained until they complete some creative tasks or achieve certain heights in business.

Many people seek the authority that comes with a good position in a job. Along with that can come recognition and fame. Although you may want the money that is associated with high management levels, many people simply seek that satisfaction of working from the inner circles.

The goal of every person regardless of background and material desires, is health. A sound body is the gift that will get you to the other goals. Even a new diet and exercise plan can give you more energy the energy youกll need to accomplish success.

Adventure and travel is a driving force for many people. They may seek jobs that involve travel, or they may be looking forward to taking time off to visit the exotic ports and see the other side of the world. If you don’t want a long journey perhaps youกd just like a few weeks in a sunny resort or the luxury of a summer and winter vacation each year.

And then there is creativity and selfexpression. What about the book you’re going to write or the watercolor class youกd like to take? Creative expression is a wonderful inner release that boosts confidence and gives you something to accomplish.

Finally, regardless of wealth and health, expression and love everyone is looking for peace of mind. Thatกs not to say emptiness of mind, but to be rid of petty worries and confusion, to be finished with fears and live in total awareness. It surely is the ultimate lifetime goal.

© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!

mailto:[email protected]

Would you like to make money online, but don’t know where to start?…You are not alone and hereกs a solution just for you: http://www.zivomarketing.com/guide

Jon Kogan was born, raised and educated in Ukraine.

Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world.

In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of successminded people by choosing to start a home business.

[email protected]

This article was posted on September 18, 2004

by Jon Kogan

Part 4 of 5 How กPipe Dreamsก Can Become Realiti

Part 4 of 5 How กPipe Dreamsก Can Become Realities!

by: Jon Kogan

TIPS ON ATTAINING WEALTH

Many people want money as a primary goal. And there certainly is nothing wrong with desiring money. But first, be sure that your true goal is money. Can you live, breathe, eat, and sleep money? Do you dream about money, and want it more than anything? For true moneyseekers, you must be your own boss. The great moneymakers all started and ran their own businesses. And, even though it seems as though all the good ideas have already been taken, there are plenty out there.

The secret of the wealthiest people is to find a special need and fill it. Like quickfood chains; like supermarkets; like electronic games. Whether you invent a new toy or gadget, or see a spot to market special items in a new way, the world is open to true entrepreneurs. And they do make it.

LEARN YOUR TRADE

Almost any goal you choose whether riches and material abundance or spiritual attainment requires learning. How much education do you have? Do you want more? Perhaps your goal is to get another degree or to secure a special license.

There are countless opportunities to learn more about your own industry or to learn about a new skill. Not only do you have the colleges and universities, but there are many trade schools, correspondence schools, and special groups that teach skills at very reasonable prices.

KEEP THE END IN MIND

What do you need to know to get to where you want to be? You may not need a degree, but the actual experience. So youกd need to change jobs or accept a parttime job at night to develop your skills.

More than ever, people are leaving their present occupations to learn a new trade and then starting at the bottom again to be happy in their work. Maybe youกll need to put in extra hours at work now so that you can save money to take the time off next year.

Even though most entry level positions are offered to the younger people, you can find many companies willing to give you a chance to change your occupation. Many times you might find an older master willing to apprentice you to learn the skill or trade.

Once you’re enrolled to learn new skills, put everything towards learning. Apply yourself one hundred percent. Take advantage of asking questions and getting criticism from teachers and fellow students. Read everything you can study well. It is your developing expertise that will get you ahead and closer to your goal.

Itกs always a good time to learn more. Even if you are happy in your job,expanding yourself through education is a very rewarding activity. Take dancing or tennis, gourmet cooking or sculpture. Any activity is taught and shared by many enthusiasts.

STOP WASTING TIME

Consider the most important things you need to accomplish. These are high priorities. Then think about those things that seem to take up a lot of time and get you nowhere. Those are the low priorities.

Understand whatกs important to achieve and do those things first. Let go of all the busywork for paperwork that piles up. Itกs better for you to stack those low priorities somewhere else and finish the important material than to spend time clearing your desk to get down to the essential things.

Youกll be noticed more quickly for the big things you achieve than for keeping paper flowing. Don’t let coworkers waste your time with chitchat if youกve got things to accomplish. Save that for lunch hours or for after work social activities.

Handle paper once; decide the action and finish with it. Keep interruptions to a minimum and delegate responsibilities. Although youกd like to believe you’re indispensable to the job and you are the only one to take care of many things, you can teach someone else and move on to your own goal achievements.

DON’t PROCRASTINATE

What are you waiting for? Few opportunities are thrown at you; you have to create the right positions and situations to move up. Make lists of things you want to accomplish and do them.

If you’re busy in an office situation, make daily lists and reward yourself with praise upon completion. Catch yourself achieving.

Concentrate on what you’re doing and do one thing at a time. But do it quickly and handle the next thing. Be efficient in telephone calls, maybe taking them at appointed times or calling back at your convenience.

Don’t generate copies or correspondence that make you look like you are doing things. Your superiors will know what you accomplish. Be busy doing important things rather than writing about what youกve done.

And take the time for physical exercise. It will energize you not take away from your effectiveness. It relaxes your mind and stimulates your capacity to achieve.

© 2004, Jon Kogan, All Rights Reserved.

http://www.zivomarketing.com

About The Author

Jon Kogan was born, raised and educated in Ukraine. Arriving to the USA in 1975 has been able to focus on the area of his expertise in marketing, sales and management in the corporate world. In 2002, Jon has made a decision to apply real world marketing concepts to the Internet. His goals are to provide training, education and to show that it’s simple and easy to join the ranks of successminded people by choosing to start a home business.

Jon Kogan is Founder of ZivoMarketing and Editor of Home Business Breakthroughs Ezine!

mailto:[email protected]

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This article was posted on August 25, 2004

by Jon Kogan