ขSuper Verbsข Really Move Your Copy

ขSuper Verbsข Really Move Your Copy

by: Karon Thackston

Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you want to fill your copy with complacent words when you can conjure emotions and visual imagery in the hearts and minds of your readers? Sure, กrunก and กhustleก both indicate that someone is moving fast. But กrunก is a dull, ordinary verb while กhustleก evokes definite images in your readerกs mind.

Hadn’t really thought about it? You should! You can choose commonplace verbs like ‘talk,ก กmake,ก and กlike,ก or you can electrify your copy instead with verbs like กchatter,ก กdiscover,ก and กadore.ก

Look at these examples to see what I mean:

Before

Down Comforters Let You Get Warm

When itกs cold outside, get into bed and warm up with our genuine goose down comforters. Thereกs no reason to be cold when you can heat things up instead!

After

Down Comforters Let You Snuggle

When itกs cold outside, leap into bed and burrow down with our genuine goose down comforters. Thereกs no reason to shiver when you can snuggle instead!

See the difference? The latter paints a more vivid picture of the comforter than the former.

Review this one…

Before

Whether you’re doing aerobics, Pilates, or any other workout, Ziox sneakers will give you the support you need. Specifically made for indoor low and highimpact exercise, Ziox is created to keep you on the path to meeting your fitness goals.

After

Whether you’re performing an aerobic, Pilates, or other workout, Ziox sneakers will offer you the support you need. Specifically engineered for indoor low and highimpact exercise, Ziox is designed to keep you on the path to accomplishing your fitness goals.

What’s the difference? Why are the ขaftersข so much more powerful than the ขbeforesข? Because compelling verbs were used. Verbs bring the action to your copy. They give the reader (or at least they should give the reader) something to envision. You need Super Verbs to entice your readers. For example, instead of just ขget into bed,ข we say, ขleap into bed.ข Instead of กbeing coldก and กheat things upก we say, กshiveringก and กsnuggle.ก When you read that, you begin to envision what action is taking place in a very specific way.

Where do you find these Super Verbs? Everywhere you look! Here’s a short list. You can also visit free sites like http://www.thesaurus.com for more.

Verbs vs. Super Verbs

Accent – emphasize, underscore

Break – smash, crush, demolish

Eat – consume, devour, feast

Forgive – pardon, excuse, overlook

Hate – detest, loathe, despise

Imagine – envision, conjure, conceptualize

Improve – enhance, refine, perfect

Jump – leap, lunge, bound

Learn – discover, grasp, comprehend

Like – admire, adore, cherish, delight in

Make – create, engineer, design

Promise – vow, swear

Reveal – manifest, unveil, disclose

Take some time to go beyond the ordinary. Find a few Super Verbs to use in your copy in order to boost excitement and interest in the products/services you write about. That added attention, which Super Verbs bring, can easily correlate to additional sales.

By Karon Thackston © 2004

http://www.learncopywriting.com

About The Author

Karon Thackston is a professional copywriter with over 20 years of success. If you’re tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques, or if you need an uptodate directory filled with the best ways to learn copywriting, then visit Karonกs directory at http://www.learncopywriting.com today for the widest collection of the most popular copywriting resources available.

IF PUBLISHING ON A WEBSITE, USE THIS RESOURCE BOX:

Karon Thackston is a professional copywriter with over 20 years of success. If you’re tired of endlessly searching the ‘Net in hopes of finding the latest copywriting techniques. If you need an uptodate directory filled with the best ways to learn copywriting then visit Karonกs directory at Learn Copywriting today for the widest collection of the most popular copywriting resources available.

This article was posted on December 08, 2004

by Karon Thackston

Tips to Maintain your Website to Keep Visitors Com

Tips to Maintain your Website to Keep Visitors Coming Back

by: Charles Nixon III

When you design a website you should create it so that your visitors are constantly coming back for more. In order for you to keep your visitors coming back you need to keep up with maintaining your website, and offering things that will keep your visitors busy.
Tip #1
Keep your visitors coming back. Well, how do you do this? You can start by creating a forum. This will allow your visitors to interact with each other and meet new people.
Next you may want to create a page, or a topic on your forum based on new content that you add. This will keep your visitors up to date on what your doing around your website.
Also you may want to create a news letter. A news letter could contain many things. You can write tips and tricks articles, you can use it to tell your visitors whatกs new on your website, you can offer special deals, and much more with a newsletter.
Tip #2
Build a strong network of incoming links. Incoming links are a very important object in the search engine game. If you don’t constantly increase the number of links coming into your website you will start to loose your high ranks on search engines. Or you may not even be able to obtain high ranks if you are just starting out.
When you start getting incoming links you should create some way to keep track of these websites. Document them somehow in a word document, on a webpage, or in a excel document. Check back on these links regularly to make sure they still have your link on their webpage especially if your linking back to their website.
Tip #3
Monitor your website statistics. This should be a thing you do on a weekly basis. Find a company that will either give you a report on whoกs visiting your website, and where. Or use your exhisting hosting companies service (if they offer one).
When monitoring your statistics you want to see where your visitors are going the most. Try and use these statistics to your advantage. If they are going to your article directory more than they are your forum you will want to spend more time increasing your article directory rather than monitoring your forums.

About The Author

Charles Nixon Website Designer. Driven by Creativity. Building websites to increase sales, and web presence. Did you start your business to create a website? Or to run your business? CharlesNixon.com may be the web design firm for you! Competitive prices and your project delivered on time and on budget.

http://www.CharlesNixon.com/

mailto:[email protected]

This article was posted on July 13, 2004

by Charles Nixon III

The Number One Reason Most Websites Fail

The Number One Reason Most Websites Fail

by: Mike Cheney

Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough targeted visitors into paying customers. Yeah positive feedback from your website visitors is great but letกs face it we’re all in this ultimately to make more money.

Websites do fail. Lots of them fail. You will see many of them every day. Some of them fail to inspire or enthuse. Some fail to get found at all. Some fail to get completed. Some fail to understand the needs of the people visiting them. But there is an underlying common reason for all these failings..

กA Website? Yeah We Got One Of Those Three Years Agoก

I guarantee you will have heard something similar to this statement before. Some people take the viewpoint that a website is something that gets done, the box gets ticked and thatกs it taken care of. They get a website because everyone else has one and it seems like the right thing to do. They don’t have a better reason than that. The information they put on the website is copied directly out of their latest brochure complete with company history, MDกs mug shot and crappy photo of the offices. And thatกs it. The site goes live and they tick the box..

‘the Internet Sucks We Don’t Get Any Business From Itก

Thatกs what these people say three years after their brochure website went live. Itกs been unchanged in all that time, it uses Frames, has a counter on it, has some กfunkyก scrolling text across the top and an early 90s colour scheme. Why on earth haven’t they got any business from it?! And this my friends, is the number one reason most websites fail the business owners treat the decision to get a website like itกs the least important thing they will ever do. A necessary evil that has to be completed to keep up with current trends. Businesses like this will never get any business from their website and they don’t deserve to!

Your Competitor Is Driving A Truck Towards You Stand Still And You’re Dead

Itกs that simple. Keep moving. Developing a website that brings you business is not a task it is a lifelong dedication to ongoing learning, application of new knowledge and continuous improvement. Keep moving, keep learning, keep improving your website, keep it up to date, overhaul it every two years, implement the latest technologies and industry practices.

Just remember what Darwin said;

กIt is not the strongest or the bravest that survive. It is those that are most adaptable to change.ก

Stand still and you will get hit by the truck. Keep moving and you have a chance to remain in the race for success. Don’t let laziness or fear of change lead to your failure..

Michael Cheney

Sales & Marketing Director, www.magnet4web.com

About The Author

Are You Getting Your MagnetMail? Mike Cheneyกs WorldFamous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail

This article was posted on March 31, 2004

by Mike Cheney

How To Make Affiliate Sales In 15 Minutes

How To Make Affiliate Sales In 15 Minutes

by: Dan Farrell

If you are one of the 98.6% of affiliate members that never make one cent from affiliate sales or make small $5.00, $10.00 commissions, then this article is for you. Even if you are making nice checks, this will interest you.

You really can start to make affiliate sales in 15 minutes with Google Adwords. http:www.adwords.google.com

Your ads will start appearing with 15 minutes for the keywords you have selected. If this has you scratching your head :o) I don’t blame you. I was totally new to Adwords unitl I read about Chris Carpenterกs experience in making $3,405 with just one ad in his very good ebook GoogleCash. http://www.adalyzer.com/727/google You know those ads on the right side of the page of Googleกs search page? Well those are Adwords. You pay per click with the minimum at .05, which is less than Overtureกs .10 PPC. Placement of your ad is based on two factors, the Cost Per Click and your adกs Click Through Rate (CTR).

I have set my maximum CPC to .05 and the daily budget $5.00 until I see that the keywords Iกve selected are working and the affiliate program is making sales. To cut through a lot of learning curve, there are two fantastic products, one is the ebook GoogleCash which is a step by step overview of Chris Carpenterกs experience with proven income results. And he has made a ton of money doing only this. http://www.adalyzer.com/727/google

The other is a software tool, Adword Analyzer. http://www.adalyzer.com/727/adwords It will find a list of related keywords, the number of searches per keyword and the number of advertising campaigns per keyword. Boy, do I love this software! I enter a keyword, say, mortgage, and it gives me all of the above in minutes. So you can find high traffic search terms that no one is buying Google Adwords for. Another use is to identify niches that are too competitive to enter. As you can imagine it will save money, time and most importantly find the search terms that you line up an affiliate for and start making money in minutes.

My experience is very new, I have only been doing this for a couple weeks, off and on, and the results aren’t anywhere as good as Chrisกs. But Iกm learning and tweaking, deleting, adding and researching for that กhidden pot of goldก. A product that has a ton of searches with no competition :o)

The best results Iกve had so far are for an allergy/asthma affiliate. I have had over 250 clicks and a few sales for less than $9.00. Thatกs only .03 cents a click, not bad at all. I found through Adword Analyzer that these keywords and keyword phrases for allergy and/or asthma had some nice term searches with few adwords on Google. So for the .05 CPC I was able to get my ads listed on the first search page for most of the keywords.

You see, that is the very essence of success with any affiliate program, finding a product that is hot, has little or no competition and developing an ad campaign for it.

With Google Adwords you can get clickthroughs within minutes and if targeted to the right prospect, sales in minutes.

Iกll update you with more of my personal results in the next issue as well as more tips that I find or learn about.

About The Author

Dan Farrell publishes กBuild An eBusiness On A Shoestringก a unique newsletter with fresh, hardhitting information …guaranteed to put money in your pocket. And as a bonus get 3 fabulous ebooks. http://buildanebusinessonashoestring.com or mailto:[email protected]?subject=as

If you have any questions about this article or anything else give me an email! mailto:[email protected]

This article was posted on October 13, 2003

by Dan Farrell