7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:

http://PopupMaster.net

Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:

mailto:[email protected]

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:[email protected]

This article was posted on March 03, 2004

by Fabian Lim

Importance of Meta Tags Optimization

Importance of Meta Tags Optimization

by: Buniei Ahn

In this article, we simply talk about what Meta Tags are, their importance, the important Meta Tags and useful tips on how to optimize your Meta Tags for a better ranking with the search engines. กMeta Tag Optimization is an important aspect of your site optimization process. Careful handling can get you great Ranking Results ก What are Meta Tags?
Meta Tags are the information inserted in the area of the HTML code of your web pages, where apart from the Title Tag, other information inserted is not visible to the person surfing your web page but is intended for the search engine crawlers. Meta Tags are included so that the search engines are able to list your site in their indexes more accurately.
Using Meta Tags in HTML is not necessary while making your web pages. There are many websites that don’t feel the requirement to use Meta Tags at all. In short Meta information is used to communicate information to the search engine crawlers that a human visitor may not be concerned with. Infoseek and AltaVista were the first major crawler based search engines to support Meta keywords Tag in 1996. Inktomi and Lycos too followed thereafter.
Why are Meta Tags used?
Meta Tags were originally designed to provide webmasters with a way to help search engines know what their site was about. This in turn helped the search engines decide how to rank the sites in their search results. Making Meta Tags is a simple process. As the competition increased, webmasters started manipulating this tool through spamming of keywords. In turn most search engines withdrew their support to Meta keywords Tag, which included Lycos and AltaVista. From being considered as one of the most reliable and important tool, Meta Tags are now often abused. In the present day scenario a vital feature that the Meta Tags provide to the websites is the ability to control, to a certain extent, how some search engines describe its web pages. Apart from this, Meta Tags also offer the ability to specify that a certain website page should not be indexed.
Using Meta Tags, however, provides no guarantee that your website page would rank highly in the search engine rankings. Due to the rampant abuse and manipulation of the Meta keywords Tag by webmasters, most search engines don’t support it anymore.
Types of Meta Tags
The more important Meta Tags are discussed below in detail.
The Title Tag
The Title Tag is not a Meta Tag. However, since it’s a very important Tag, we thought it necessary to discuss it here. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. The Title Tag is not displayed anywhere else on the page. It is these words or phrase that appear as the title of your page in the hyperlink listings on the search engine results.
The users inturn click on this hyperlink to go to your website from Search Engine Results Page (SERP). Therefore, the significance of the Title Tag is evident as all search engines use the Title Tag to gather information about your site.
The Meta Description Tag
The Meta Description Tag is an HTML code that allows you to give a short and concise summary of your web page content. The words placed in this Meta Tag, are often used in the SERP, just below the Title Tag as a brief description of your page. In the Search Engine Results Pages, after reading the Title of the page, a user goes through the description of the page and decides whether she wants to go to your site or not. It is therefore important that your Meta Description Tag is nicely composed describing your page offering while enticing the user to click on your listing.
The Meta Keywords Tag
Most search engines do not read the Meta Keywords Tag anymore. It is okay to ignore the Meta Keywords Tags. However, if you feel more comfortable using it, you can have about 15 important nonrepetitive keywords in this Tag, separated by commas.
Meta Robots Tag
The Meta Robots Tag gives you the ability to specify whether search engines should index that page or follow the links appearing on that page. However, there is no need for using Meta Robots tag if one is already using detailed robots.txt file to block any specific indexing.
The various commands used under Meta Robots Tag are:
Index: allows the spider to index that page.
Noindex: instructs the spider not to index the page.
Follow: instructs the spider to follow the links from that page and index them.
Nofollow: instructs the spider not to follow links from that page for indexing.
Note: Use only one of the above given commands.
If you have not specified any Meta Robots Tag on a page, by default, the spiders understand that the page and all the links appearing on that page are open for indexing. Therefore, it makes more sense to use this Meta Tag in case you don’t want certain parts of your web page indexed.

About The Author

Finding Your Home Business Niche

Copyright © Buniei Ahn, The Home Biz Guy

http://www.internetmarketpower.com

http://www.pluginprofit.com/main3666

[email protected]

This article was posted on June 09, 2004

by Buniei Ahn

Creating Your Own Blogging Empire!

Creating Your Own Blogging Empire!

by: Paul Sanford

One of the goals of most marketers today is to create a consistent monthly income which requires little or no effort on their part. This was usually accomplished through residual income programs like mlm’s or network marketing programs.

Lately, these methods seem to have fallen out of favor because of the difficulty in recruiting and maintaining downlines.

With the popularity of Adsense and other PPC programs webmasters could now create an extra revenue stream simply by adding some code to their sites and getting visitors to click on the ads.

Some of these webmasters began pulling in large sums each and every month. Actually the amount of money they were earning was closing in on the salaries of some CEO’s of medium to large corporations.

The formula was very simple. They provided good content on basic templates and added the code. They then drove traffic to their sites. A click through ratio of only a few percent would net some good profits.

No more dealing with irate customers or queries about products…they just came and clicked.

One underused method of creating theses large income streams was the use of Blogs with high paying keywords. Some bidders were paying up to $80 for a single click.

Some savvy marketers started providing lists of high paying keywords for a substantial one time payment.

This allowed the little guy to use free Blogs and high paying keywords to create their own personal cash cows.

Since Blogs were easier to get listed on the SE’s than regular sites they were the vehicle of choice. They could also be listed in RSS Directories were people would subscribe to their feeds.

You could build a blog in a few minutes, list it in these directories and have traffic coming in droves ready to click on your adsense ads in no time.

What a boon!

It’s time for you to jump on this bandwagon. It’s the new gold rush and it’s easy to learn and do. The only downside is the need to update content frequently. But if you have let’s say, 50 Blogs, earning you an average of $5 per day each, do the math, I think it’s worth the effort.

About The Author

Paul Sanford

To learn about the fastest method of producing massive income streams, download this free ebook: http://gettingrichfast.com/ADSENSEGOLD&FREEBLOGS.pdf

This article was posted on April 04

by Paul Sanford

Inside Google AdWords

Inside Google AdWords

by: Jennifer Ambrose

For those unfamiliar with Google Adwords, they are the advertisements which appear in a table to the right side of your screen when searching Google. These are paid advertising spots where advertisers bid on keywords to determine their ads placement.

The most clear benefit of the Google Adwords system is that you only pay for click throughs, so in other words, you are paying to have each visitor come to your site.

On the flip side of this, Google Adwords is not going to generate you any free traffic such as a search engine might.

Google does have guidelines where all ads must receive a minimum percentage click through or underperforming keywords are removed.

Also, don’t think that you can be tricky with your wording and trick visitors to read your ad and click. There are real associates of Google, not robots looking at each ad, and then each site, to ensure that what you are advertising in your ad is what is reflected on your website.

The staff also will not accept any ads where symbols are used instead of words. An example of this might be trying to use a ก+ก sign to save on character usage over using the word กand.ก They will not allow this and will disable your ad until you have fixed the problem. Going along with this, they will also forbid you from using any abbreviations.

There are also no popups allowed on the site that you are sending your visitors to. Don’t try to sneak in an exit popup because they check for that too, and your ad will be disabled if they find one.

Opening an account is really easy to do. There is a very short signup process where you open your account, select your keywords, submit your ad, set your daily budget, set your maximum click through rate and submit your payment to Google.

HINTS:

When you submit your headline or title make sure that itกs a short phrase that includes your main keyword. This is going to be what the searchers look for first. Some might not even read your ad, they may click on your ad because of the headline alone.

As a rule of thumb, try and secure position 2 or 3 when bidding on keywords. Position 1 will get you more clicks, but they are going to be people who just click on the first relevant link they find, and may not be the best buyer for you.

Don’t forget about using common misspellings in your keyword list.

If you are finding that you are getting a lot of visitors to your site, but no buyers try and include a negative qualifier within your Google ad. The most widely used negative qualifier is going to be price. If the product that you are selling at your website is $30, list that within your ad, and it will stop people coming to your site who are only interested in free information.

There are a lot of pluses and minuses to using Google Adwords. The only way you are really going to know if this type of system will work for you, is to give it a try. You can turn on and off your ad campaigns with the click of a button, so there is very little risk. Remember, don’t set your daily ad budget too high until you see if the visitors are converting into buyers.

You can setup your account with Google AdWords at: http://adwords.google.com

About The Author

Jennifer Ambrose heads marketing for several internet marketing sites including http://www.seminaraces.biz, http://www.emailaces.com and http://www.workathomenews.com

This article was posted on August 29, 2004

by Jennifer Ambrose

10 High Powered Ways To Magnify Your Profits

10 High Powered Ways To Magnify Your Profits

by: Ken Hill

1. Give your prospects a f~ree trial of your software product, service, or let them read the first chapter or two of your informational product.

Your f~ree trial or sample chapters will show your visitors that you are confident in the quality of your product and lead to more sales for you by demonstrating how valuable your product is.

2. Add a bonus for purchasing your product.

Provide a unique bonus such as an ebook youกve written, a consultation with you, access to your membership site, or a resource that is only available through you.

Add to your bonusกs perceived value by placing an honest dollar amount to it, listing benefits for it, or by publishing testimonials for it.

You could also set up a joint venture with another business where you offer as a bonus an exclusive f~ree trial of their product in exchange for a percentage of the profits (i.e., by joining their affiliate program).

3. Provide a money back guarantee.

Your guarantee will help you to get more people that are unsure about purchasing your product to buy from you.

Your guarantee could be a 30, 60, 90 day or lifetime guarantee. In general the longer your guarantee the more powerful your guarantee will be in getting more of your visitors to buy your products.

4. Provide your customers with specials, bonuses and discounts on your products.

This will give you an effective way to get more of your customers to buy your products on a consistent basis while also showing your appreciation for them.

5. Add testimonials for your product throughout your siteกs copy.

Your testimonials will help you to convince your visitors that your product will meet their needs.

Include your customerกs first and last name and a link to her website along with her testimonial.

You could also post your endorserกs picture along with her testimonial to increase itกs effectiveness.

6. Survey your customers.

Your surveys will help you to pinpoint what you are doing right and also help you to identify things you can work on.

Add a freebie in exchange for taking your surveys to increase the number of people that take them.

7. Offer an affiliate program for your visitors and customers to join.

Provide your affiliates with useful promotional items that they can use to start selling your products as quickly as possible.

For example, you could give them sample ads, banners and button ads to place on their sites, and sample recommendations.

You could also let them publish your articles with their affiliates URLs in your resource box, or you could create an ebook or marketing course that they can use to get more commissions by providing it to their visitors or subscribers.

8. Publish an ezine.

Promote your ezine on every page of your site and also submit it to ezine directories and announcement lists.

Provide your subscribers with useful tips, advice, and articles to keep them reading your ezine on a regular basis.

9. Offer add ons on your purchase page.

For example, you could offer a deluxe version of your product or you could offer a related product on your purchase page that your new customers would be interested in purchasing.

10. Offer f~ree teleclasses to your visitors and ezine subscribers.

Your teleclasses will increase your prospectกs trust in you and help you to get more people to visit your site ready to buy your products.

About The Author

Ken Hill. Get more marketing tips by joining Kenกs Top Notch Marketing Ezine at http://www.netpromarketer.com/ezine.html For more articles by Ken Hill visit: http://www.netpromarketer.com

This article was posted on August 27, 2004

by Ken Hill