How To Find Good Keywords

How To Find Good Keywords

by: Trenton Moss

Good keywords are frequently searched for (high demand) but not being targeted by many other websites (low competition). There are a number of tools out there that can help you find them.

Wordtracker

The best tool out there, Wordtracker is one of the most essential SEO tools. To use Wordtracker:

Go to the Wordtracker website (http://www.wordtracker.com)and pay $7 for 24 hours’ access

Enter a keyword phrase you’re thinking about targeting

Wordtracker will suggest hundreds of related phrases click on the ones you like

Once youกve clicked on all the phrases you like, run them through the program

Wordtracker will compile a score for each phrase, based on the number of users searching for it and the number of websites targeting it

The higher the score, the better the keyword phrase!

Wordtracker also offers a free service which works in the same way but only uses results generated from MSN.

Overture

Also useful, Overtureกs search term suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion/), is free and much quicker to use than Wordtracker. It works in much the same way as Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase.

Google

Google AdWords Keyword Suggestions (https://adwords.google.com/select/KeywordSandbox) tell you which keyword phrases are being targeted by other websites.

Guidebeam

Guidebeam (http://www.guidebeam.com) is an interesting resource. Type in a phrase and it will suggest a large number of related searches. The numbers provided for each phrase are Guidebeamกs estimation of how relevant that phrase is.

About The Author

This article was written by Trenton Moss. Heกs crazy about web usability and accessibility so crazy that he went and started his own web usability and accessibility consultancy (Webcredible http://www.webcredible.co.uk) to help make the Internet a better place for everyone.

This article was posted on September 01, 2004

by Trenton Moss

Keywords are the ขKEYข to a Profitable Web Site

Keywords are the ขKEYข to a Profitable Web Site

by: Gail Kaufman

The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your web site. Think about things that you find interesting, are passionate about or that leverage your skills. Once this is done you are ready to find out which topic on your list will be the most profitable to pursue.

Keyword Research

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

2. How are people searching for your topic? For example, if your theme is ขJapanese foodข how are people searching for information? Are they typing in ขJapanese recipesข, ขlow sodium miso soupข, ขhistory of Japanese foodข, ขJapanese food in NYCข, etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

3. How many sites will you be competing with – does demand outstrip supply or vice versa? Right now your job is to build huge lists of highdemand, lowcompetition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.

You cannot cut corners at this stage of the process or your business will suffer. This can be slow, tedious work but fortunately there are some good tools to help you automate your keyword research and help find the most profitable keywords to build your content around. There are some good free tools to help you make light work of this including Search It! and Overture. More comprehensive tools that provide demand, supply and profitability data that help you find profitable niches include Brainstorm It! from Site Build It! and Wordtracker.

Keyword Optimization

You may have heard the terms ขsearch engine optimization (SEO)ข, ขkeyword optimizationข, ขpage optimizationข, etc. Basically, they all refer to the same thing – making sure your pages have the right amount of keywords, placed correctly, to effectively get your site ขspideredข or found by the search engines, such as Google.

Repeating keywords throughout a site is just as important as choosing the right keywords. If you use the keywords too often the search engines will ignore them; if you don’t use them enough the search engines will not find and index them properly.

The main keyword, in our example ขJapanese foodข, should be used as part of the domain name and in the title tag of the HTML code for the page. It should also be used in the heading of the page where you tell visitors what the page is about. Also, most SEO experts agree that it is best to put your keyword in the first and last sentences of your page.

As for the body copy, there are some good rulesofthumb that help you achieve the correct กkeyword densityก or keyword repetition. Many experts say you should use the 4% 7% rule (approx. 25 words in a 500 word document). However, don’t use a single keyword over and over or your copy will seem forced. Instead, weave in some variations of the keyword (e.g. plural forms, synonyms) to ensure your content flows well and makes sense! Simply filling up a site with your keywords will not fool the search engines; rather, it may be considered spamming and your site can get banned!

Many people say that content is king, but in fact, it’s content that is keyword rich that is king. It is absolutely critical to find your best keywords and use them in the right way to attract targeted traffic. It takes some time and practice but if you persevere your web site will be built on a strong foundation.

About The Author

Written by Gail Kaufman cofounder of http://www.websitedesigngenius.com

Visit her site for information, free valuable ebooks and practical tips on how to build an affordable and profitable web site with no technical skills.

This article was posted on August 24

by Gail Kaufman

The Mystery of the Magical Keyword Density Formula

The Mystery of the Magical Keyword Density Formula

by: Karon Thackston

Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations certain formulas that should be followed. It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth.
I have a guess as to where these magic formulas come from. Someone brags to their friend that they got #1 ranking for a particular keyphrase. The friend studiously looks over the site and starts taking notes. ขHe used this phrase eight times in a 500word piece of copy. He put the keywords in here and there and over here, too. That means you have to put keyphrases in these places and reach a keyword density of 1.6% in order to get a #1 ranking.ข Not so! Let me explain why keyword density formulas don’t fly.
Copywriting Is One Piece of the Search Engine Optimization Formula
Copywriting, in my opinion and the opinions of respected search engine optimizers, is 1/3 of the puzzle; but there are other pieces to the puzzle, too. What about coding and linking? Those are two extremely important factors that also come into play.
*IF* copywriting were the sole factor, then maybe just maybe keyword density formulas might be a reality instead of a fable. But alas… it isn’t.
Keyword Density Formulas Are Unproven
Go to any search engine. Type in your primary keyphrase. Look at the results that fall into the number one through five slots. Do they all have the same keyword density? No. Some have higher levels, some have lower levels.
If keyword density formulas were carved in stone, every single site in the top 10 would have the same keyword saturation levels. But alas… they don’t.
All Keyphrases Aren’t Created Equal
Think about the competitiveness of the various keyphrases on the Internet. You have some like ขsearch engine marketingข that are exceptionally competitive. Then there are others like ขsushi restaurant in Charlotte, NCข that aren’t. You have to account for how many other sites you’ll be battling with when you write search engine copy.
Positioning of Keyphrases
In addition to the number of times a keyphrase is used, you need to pay attention to *where* your keyphrases are used. While it has not been proven to my knowledge, it is strongly suspected that keyphrases that have special formatting carry additional weight. By special formatting I mean bold, italics, in bulleted lists, in tags, etc. As I said, this has not been proven. Again, go to your favorite search engine and type in a keyphrase. If formatting and positioning were a carvedinstone rule, all the sites in the top 10 would be using these tactics. But alas… they aren’t.
Why the Myths?
I understand why people want formulas. Having hard and fast rules to follow means, if you apply the formula, you know you’ve done the job right and you can’t fail. The problem is there isn’t just one right way to create search engine copy. There are as many ways to write SEO copy as there are sites on the Web.
Am I holding back? Am I trying to protect my highly classified industry copywriting secrets? Not at all. In fact, go to my site at http://www.marketingwords.com. Visit the portfolio section. If I had a fiercely protected secret that I was holding out on, all the sites with SEO copy in my portfolio would have the same keyword density. But alas… they don’t.
What DOES Work?
So after I’ve dashed your dreams, the least I can do is give you some insight into how *I* write SEO copy. I don’t do any or all of these in any particular order. I don’t do them all every time I write. I am NOT saying that you should do all of these things every time you write.
1) If possible, I try to include keyphrase(s) in the headline and subheadlines. If it doesn’t make sense, if it sounds odd, I don’t include them.
2) When it flows, I include keyphrases roughly once or twice per paragraph. Do I count words? Do I run keyword density ratios? Never! I just eyeball the page to see if it looks right.
3) This I do EVERY time I write… I focus on natural language. If the copy sounds forced or stiff after including keyphrases, I scrap it and start over. Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor. Don’t compromise the flow of natural language for the sake of search engines. What good will number one rankings do if as soon as visitors get to your home page they click away because the copy is so awful? All the number one spots in the world won’t pay your grocery bill. You ultimately have to have sales and that means winning over your human visitors.
4) If possible, I try to include keyphrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If it doesn’t make sense, if it looks funny or sounds odd, I don’t include them.
So that’s it. Are those feelings you had when you learned there wasn’t a Santa Claus or Easter Bunny coming back? Sorry. I truly am. But it’s for your own good. If you’re going to be an effective search engine copywriter, you have to learn the truth. Relying on myths will only hold you back. Now pick yourself up, dust yourself off, and get moving on that next numberoneranking page.
by Karon Thackston © 2004

http://www.copywritingcourse.com/keyword

About The Author

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest ereport ขHow To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)ข at http://www.copywritingcourse.com/keyword.

This article was posted on July 12, 2004

by Karon Thackston

Pizzazz Prevents Piracy of your Articles

Pizzazz Prevents Piracy of your Articles

by: Darby Higgs

Writing articles for the web is an effective way to bring more traffic to your site. You write the article, you include a link in the authorกs info box, you submit it to article distributors and it gets reproduced with a link back to your site. You get traffic from the link as well some kudos from the search engines which will eventually build even more traffic. Bonza!

But what happens if someone just grabs your article and reuses it without the link? You get nothing for your effort in writing the article!

Before you can do anything about it you need to know how to find the culprits. Enter stage left our friends at Google. Google has a wonderful service called Google alerts which will send you an email if and when a page containing a keyword or keyword phrase is found by its busy little spiders.

Access Google Alerts by going to www.google.com/alerts Then you can enter your keyword phrase inside double quotes, select Web for Search Type and decide on a frequency of report. You can come back to change any of these details later, experience will guide you to the best settings for your situation. Easypeasy. Every time the spiders find your phrase you will get an email telling you where it was found.

The alerts will tell you how successful your distribution method has been and it will also tell you if people are reproducing your articles without including the link. Then you can do something about it.

What has this got to do with pizzazz? Distinctive keyword phrases are needed to make this monitoring work. If you use a phrase like web promotion or like traffic building you will get lots of false positives, webpages with the phrase but not your article.

So you need to spice up your articles with some unusual words in unusual combinations in other words pizzazz. Use two or three word phrases, just ignore any punctuation, Google will treat it as spaces. Don’t forget to put your key phrase into double quotes. Google will then find just your page or copies of it and you can easily check that everyone is playing cricket. Pirates will be quickly detected.

For this item I could use any of these as my keyword phrase false positive webpages, pizzazz distinctive, traffic bonza, cricket pirates All in double quotes). None are likely to appear elsewhere on the web, but if they do Google Alerts will pick them up, and I can edit the alert to ensure only this article is reported.

Writing articles with pizzazz (use a thesaurus) is more fun, and your articles will stay in the mind of your readers mind a little longer.

About The Author

Darby Higgs is editor of OzArticles at http://wwww.ozarticles.com a clearing house of articles with Australian content.

darby @ozarticles.com

This article was posted on March 27

by Darby Higgs

Search Engine Marketing 101: What Search Engines S

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

by: Robin Nobles

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the กskeletonก of your Web site?

Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?

One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. And, if the search engine can determine exactly what your Web site is about, you have a better chance at top rankings under the keyword phrases that are important for your online business.

Letกs look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops.

http://www.searchengineworkshops.com/articles/searchengineseminars.html

As you can see, itกs a very plain, simple page that was not created to be the กmainก or กhomeก page of a Web site. Rather, it was created to pull in traffic through the keyword phrase, กsearch engine seminars.ก

What I really want you to see is the source code of the page. So, when viewing the page, click on View on the top menu bar, then Source or Source Code.

The most important part of a Web page is what appears at the very top of the page. Why? Because a search engine starts at the top of the page and begins moving down as it indexes.

So, what appears in the section of your Web page is very important, because the section is at the top of the page.

Letกs look at the section of the source code:

Search Engine Seminarsyour path to success on the Web!

There are only three tags in the section of this Web page: the title tag, the keyword META tag, and the description META tag. Because the title tag is in the section, and because of the importance that most engines place on the tag, it is considered one of the most important tags on your page, so it should always be the first tag in the section.

Notice that in the title and keyword META tag, the important keyword phrase (search engine seminars) appears as the first words in the tag. In the description META tag, the keyword phrase is still toward the beginning of the tag, as opposed to the end.

In other words, where you place your keyword phrase in the tags and content of your page is important. If you place your keyword phrase toward the beginning of all of your important tags and toward the beginning of the contents, you’re กprovingก to the engines that the page is really about that particular topic.

Iกve mentioned one reason why the title tag is important, but thereกs another reason too. The title tag is important because it almost always appears as the title of the site in the search engine results. Your description META tag may appear in the search engine results as well and is considered important by the some of the engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward the beginning of the tags, and make the tags captivating and designed to pull in traffic.

Think of it this way. If your site is #10 in the search engine rankings, but if the sites above yours haven’t gone to the trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.

Now, letกs go back to the source code. Look for this tag, which isn’t far from the tag:

This is the image, or graphics, tag for the Search Engine Workshops banner that appears at the very top of the page. Notice that the engine doesn’t กseeก the graphic itself. It sees the name of the graphic (banner3.jpg), and it sees the ALT text that describes the image. It sees the width and height of the graphic. But, it doesn’t see the graphic itself. So, the engine doesn’t know that the graphic says, กSearch Engine Workshops.ก

Next, look for this tag, which directly follows the image tag:

Search Engine Seminars

An tag is a heading tag, and heading tags are very important to a Web page. Try to put a heading tag at the very top of your page, if at all possible, and use your important keyword phrase in that heading tag. When you look back at my actual Web page, do you see the words กSearch Engine Seminarsก right under the graphic? Thatกs the heading tag.

Now, look for this tag in the source code:

Is your Web site achieving the success that. . .

This is where the contents of the Web page begin. Look on the actual Web page and find the text: กIs your Web site achieving the success that . . .ก Notice that the keyword phrase (search engine seminars) appears in the first paragraph.

In other words, with all of these tags and the placement of our keyword phrase in the pageกs contents, we’re proving to the engines that the page is really about กsearch engine seminars.ก

So, letกs visit your site on the Web. View the source code. Whatกs in the section? Are your title and description tags using the keyword phrase thatกs important for that particular page? Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based on the focus of that page what that page is really about: in other words, its keyword phrase.

How many graphics do you have before the actual contents of your site? If you have a lot of graphics, navigation bars, or buttons before the contents of your page, the engine has to sort through all of that source code before it gets to the actual keyword containing content.

Does your page contain lengthy JavaScript or other code that pushes the important contents toward the bottom of the page? If so, it could be hindering your chances at top rankings.

Are you using a heading tag that contains your important keyword phrase toward the very top of your page? Is your keyword phrase used in the first paragraph of the page? Is it used in several places throughout the page?

Look back at my page. Notice that the keyword phrase, search engine seminars, is used as link text to describe several links. Are you using your keyword phrase to describe links that are leaving the page? If not, try to do so.

Study your own site carefully, and apply these guidelines to your pages.

Doing whatever you can to push your important keyword phrase toward the top of the page and toward the beginning of your tags is the first step toward having a successful Web site thatกs ranked in the top of the search engine rankings.

If you would like to learn more about how to achieve top search engine rankings, visit: http://www.searchengineworkshops.com/articles.html

Or, sign up for online training at: http://www.onlinewebtraining.com/courses.html or 3day search engine marketing workshops at: http://www.searchengineworkshops.com.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academyกs training site to learn more (http://www.onlinewebtraining.com). She also teaches 3day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Copyright 2002 Robin Nobles. All rights reserved.

RobinN@acws.com

This article was posted on August 18, 2002

by Robin Nobles

Can You Write Naturally and Get Good SE Ranking?

Can You Write Naturally and Get Good SE Ranking?

by: Francisco Aloy

The most effective way to write for your website is to keep the subject matter of your web page under tight focus. Notice I didn’t say website; thatกs because the search engines don’t spider websites, they spider web pages.

The search engines will look to see how well the related page title, keywords and body text apply to the subject matter. This means that if you are talking about widgets, your title, keywords and body copy should be tightly focused only on widgets. Stray from your main subject only when secondary ideas have very high relevancy and keep it short, sweet and get right back to your main subject matter.

To begin with, pick out your web page title and then a set of keywords that relate to your subject. After this, start to write the body copy in a style you’re comfortable with and do your first draft.

While working on your first draft, use this guideline:

Use a rough outline to get your point across. Have a start, a middle and an ending. Make your points in the very middle of the body copy, as Iกm doing right here.

Don’t limit yourself to a mechanical formula for creating a keyword density because it will get in the way of your natural style.

Do your best to write in a free flowing manner as if you are talking to a good friend. Stay away from words or expressions that would make anybody reach for the dictionary.

If you can get your style to loosenup, have some fun as you write for readers and visitors. Do your best to have the real you come through in your chosen writing style. This is something that will come on its own the more you do it.

For the second draft, do this:

Go over your writing and eliminate any fluff and revise it to make your meaning come through better. It could be there is an idea that needs expanding or perhaps you need to restructure a paragraph. Maybe there is another word that could provide a better description of an idea or term.

Finally, your third draft should include this:

Look at all the elements of your near finished piece and see how logical and smooth the transition is from opening, middle and closing paragraphs. Do they all seem to fit together well? Are you fully informing your readers on the subject without leaving out crucial information?

If you are satisfied with your results, itกs time to go live! Upload the web page to your server and take a look at it; use this little web based utility Iกve found very helpful, the Submit Express Meta Tags Analyzer: http://www.submitexpress.com/analyzer/

The above utility will give you lots of information about your web page. Once you enter your URL look at the results and compare the relevancy numbers. Use the single keyword and double or triple keyword phrase to adjust your final results. Most of the time, you don’t have to adjust your writing, only your particular choice and order of keywords.

Adjust your keyword choice and do your best to get good to excellent relevancy and keyword fit. Notice that this is the last step in the process since you want to preserve as much of your natural style as you can. If you do your best to stay focused on the subject matter of your web page, you shouldn’t have to do many changes.

by Francisco Aloy

(C)2004 Francisco Aloy

About The Author

Francisco Aloy is the creator of The Newbie Business Guide. High quality resources to start your new Internet Business. Discover the marketing punch of original content. Visit: http://www.newbiebusinessguide.com/writing_and_copywriting.html.

This article was posted on January 12

by Francisco Aloy

Is Something Missing From Your Keywords Research?

Is Something Missing From Your Keywords Research? (Part 2)

by: Serge Botans

In my previous article, I raised the issue that proper keyword research must take into account countries. The reason for that was that the demand for keywords can vary between countries. I gave examples of that fact using the Overture keyword tool.

To support my argument (that we need to be aware of countries when doing keyword research), I gave 2 reasons:

1. it will help us determine which countr(y/ies) to target, and

2. it will help us know what countr(y/ies) our visitors are most likely to come from.

I would like, in this article, to expand on these 2 reasons. I would also like to add further reasons why any keyword research must be country based.

1. When doing keyword research, we need to understand the limitations of our research. This is necessary in order to remove any assumptions we make about our findings. For example, if you find that the demand for a keyword is very high in the US, you cannot assume that the demand for that same keyword will also be vey high in other countries. You will only know for sure how much demand there is worldwide by doing country specific keyword research. Such research can be done using a tool such as the Overture keyword tool,

2. It will tell you where your visitors are most likely to come from. This in turn will tell you what features you need to add to your web site. For example, if you are targeting a keyword that is in demand in the US only, then obviously most of your visitors will come from the US. This then means that you need to design your web site primarily for US visitors. You will hence need to:

use US spelling such as กcolorก and not กcolourก,

if you sell products, then list your prices in US$,

if you live in the US, then add a fax number so your visitors can place orders by fax,

if you live in the US, you could organise a US free call number for your visitors to ring you should they need to,

if you live in the US and you ship your orders, then you could include shipping costs. You could also include how long it will take for them to receive their order,

if you don’t live in the US, then you will need to make it possible for your visitors to pay you in US$,

if you don’t live in the US and you ship your orders, then you could include shipping costs. And you could include how long it will take for them to receive their order,

and so on . . .

If on the other hand, you are wanting to target several nonEnglish speaking countries, then:

you may need to add a translation service to your site so that your visitors can read your site in their language,

you may need to add a currency exchange service so that your visitors can convert your prices into their currency,

you may need to make it possible for your visitors to pay you in their own currency,

you may need to add other ways for your visitors to pay you apart from credit cards. You could offer international cheques/checks, money orders, direct bank transfers, . . . I once had a customer who wanted to pay me in Euros from Italy and needed my address to do so. The easier you make it for people to place an order, the greater the chances someone will place an order!

if you ship your orders, then you could add the shipping costs to each of the countries you are targeting. And include how long it will take for them to receive their order,

and so on . . . May be you can think of other things you will need to add to your site to accommodate your international visitors.

3. It will help you target the right keywords for the country you want to target. For example, if you want to target Canada, then you will need to use keywords that are in high demand in Canada only. There is absolutely no point doing keyword research in the UK if you are wanting to target Canada as the keyword demand between the 2 countries may vary greatly.

4. It will help you develop a keyword strategy so that you can target several countries at the same time. This can be achieved in several ways depending on the keywordsก demand and supply.

you could use keywords that are in common demand in the several countries. For example, if you sell กwidgetsก with your site and you find that there is a healthy demand for กblack widgetsก in the US, the UK, Canada and Australia. Then you could target that keyword with your site as that keyword will help you target 4 countries in one go,

you could use keywords in demand in each country, as long as they complement each other and are highly relevant for your site. For example, using the widget idea, if you found that กcolored widgetsก are in demand in the US, กwhite widgetsก are in demand in the UK, กblack widgetsก in Canada, and กcoloured widgetsก in Australia. Then, you would just target all these keywords with your site which would not be hard to do as all these keywords can easily be targeted together.

Given the right circumstances, you could even use both strategies at the same time.

As I mentioned in my first article, the Overture keyword tool enables you to research the demand for keywords in some 19 countries around the world. To see the countries that Overture supports, go to www.overture.com and have a look at the top right corner of the page. By clicking on any one of the countries listed, you will have access to the Overture keyword tool for the country you selected, and this will enable you to research the keyword demand in that country.

As you may know, keyword demand is only one half of the equation. Keyword demand needs to be looked at together with its supply numbers. One of the ways of determining keyword supply is to use Google. This means that to you need to know how to use Google to research the supply of keywords in your country of interest. This is a bit harder to explain and beyond the scope of this article.

I hope that this second article has convinced you about the need to be country aware when doing your keyword research. The success of your web site may depend on it.

Serge M Botans

About The Author

Serge M Botans is the CEO of http://www.metakeywordadvice.com a web site that provides advice on keywords. Free evaluation available. He is also the inventor of CID, which is an altenative to KEI.

sergeb@alphalink.com.au

This article was posted on August 08

by Serge Botans

Google Adwords: Higher Traffic and Sales in 2 Hour

Google Adwords: Higher Traffic and Sales in 2 Hours or Less!

by: Ben Chapi

There are various ways to purchase highly targeted advertising at very low prices. Google AdWords is one simple and quick way to to do this. Regardless of your budget, you can actually get your text ads appearing on search result pages within minutes! You can also target your ad to a specific language or country.
Pricing is based on the position in which your ad is shown but there is no minimum amount required in order to open an account. Google positions your ad based on how many users click on it over time. Current rates range from $15$10 (per thousand ads shown) for positions 13, and $8 per thousand for positions 48.
According to Google, Adwords text ads have an average click through rate 45 times higher than banner ads. I have generated click through rates as high as 36% by using the guidelines outlined below. I frequently test ads for as little as $1!
Iกve been using Google Adwords since it was first introduced and Iกve found it to be very effective for testing ads. My best click through rate so far has been 36% and the lowest being 0.98%! On average my ads get a 20% click through rate on very focused keywords and search terms and 6% on general popular relevant keywords. Here is what I do.
When promoting my products I choose keywords/search terms that are very specific to generate highly qualified prospects. I get very few searches, but a very high click through rate. I then keep the ad running for a very long time.
Example:
Instead of using keyword กprinterก for an ad about printers, I use the exact model of the printer e.g. กLexmark Z11ก or less focused กLexmark printerก. I also put the search term in the title section. This simple trick produces very high click through rates.
Here are some guidelines:
1. Avoid keywords that are too general. Because ads are paid for on a CPM basis, you are likely to spend money quickly with keywords that are too vague. Avoid general keywords like กbusinessก or กfreeก. Taylor each keyword to your offer and use relevant terms/words in both the title and the ad body.
2. Give Google users a compelling reason to click on your ad link. The easiest way to do this is to provide something of value for free.
3. Use a different ad for each keyword or search term. This increases relevance and the likelihood that Google users will click on it.
4. Test and monitor your ads. Refine and finetune your ad to maximise click throughs. With Google you can do this in real time!
Googleกs Adwords has become very popular and Google have had to increase the number of ad displays per keyword search from 3 to 8. You can open an account and test this service by going to:

http://adwords.google.com

About The Author

MDigestsubscribe@yahoogroups.com

FREE "Ultimate SelfFunding Autopilot Affiliate Recruiting System that will EXPOSE your Ad to over 1,000,000 people Daily for FREE! http://www.wildfirecoop.net/a.asp?70004278

This article was posted on February 4, 2002

by Ben Chapi

Free Keyword Research Tools Are Not As Effective a

Free Keyword Research Tools Are Not As Effective as Wordtracker

by: Alexander Marlin

Many online marketers fail, because they just don’t realize that free keyword research tools only give very competitive keywords. You need wordtracker to strike it niche (RICH).

One of the most unanswered questions online today is, how to perform keyword research that gets free traffic from the search engines. Many SEO experts recommends using one keyword or keyword phrase per page, while others recommends using secondary keywords with your main keyword.

My philosophy is simple, you simply use both methods and check to see which method works best.

You will also have to draw the line and recognize which is working best and continue with that method.

For me, I love to use one keyword phrase for review pages and for content pages I use secondary keywords with my main keyword, making the theme of that page much more search engine friendly. Our job is to please the spiders as well as our visitors.

My advice for newcomers is to build our first page using only a free tool such as GoodKeywords. I did the same with my first site, which ranked very highly for my choosen keyword phrases, due to the fact that the competition wasn’t very high and I also didn’t use the highly targeted keywords found in the search results.

Now, I must admit that I wanted to take my keyword research to higher heights and even discover a niche of my own with very little competition, and that is where free keyword research tools fails. They don’t supply enough data for you to analyze if your keywords are actually worth while or highly competitive.

That is where, wordtracker and KRA comes into play.

Wordtracker is the number one keyword research tool online, has been for many years and still is. Those who generate five figure monthly commission checks with affiliate programs knows the importance of wordtracker and just can’t live without it.

KRA, is a tool by SEO expert Andy Williams that you can use to filter out secondary keywords and related phrases. If your into optimizing your pages for better search engines result, then I highly recommend you get yourself a copy.

You can reap the benefits of online keyword research by using these tools, and stop fiddling around with free tools. Free tools are for beginners who are testing the waters. It is now time for you to join the rank of professional marketers and stop hoping for success.

The best feeling you can get from your online marketing is when you make that first sale, and it doesn’t matter how big it is.

Stop targeting the wrong keywords and start building much more profitable content pages that only the smart marketers are targeting.

My final words: If a keyword research tool is so good, then why would you create a tool with an import possibility for wordtracker data?

About The Author

Alexander Marlin, Ebenezer St. Maarten A.N. Has been actively marketing on the Internet for over 3 years. One of his many keyword research websites can be found at http://howtobuildwebsite.com/keywordresearch.html.

This article was posted on September 12

by Alexander Marlin

Good News for SEO Consultants: Searchers Use Two W

Good News for SEO Consultants: Searchers Use Two Words

by: Shell Harris

I just read a small article by David Utter at Search Newz that intrigued me. Mr. Utter posted data from www.onestat.com that reveals some very helpful information about your typical internet searcher. In other words we have been given some insight into the mind of how our customers search.

One of the biggest obstacles in Search Engine Optimization is convincing the client to target keywords and phrases they might not agree with. Often the topics of which keywords to target turn into which keyword to target. The education process starts by us explaining to the client that targeting one keyword is foolhardy and a huge waste of our time and their money.

An example: A potential client asked if we could rank them for the term ‘toysก. We convinced him that toys could lead to many results that would be of no use to him. Cat toys, dog toys, other kinds of toys not fit for a G or PG audience as well as his own types of products, childrenกs toys.

And now that I have used three paragraphs to get to my point, here it is. People searching on the Internet use more than one keyword when searching. They most often use two words. This is substantiated by a study done by OneStat.com.

OneStat.com reports that twoword searches rate just above threeword searches, 29.6 percent to 27.55 percent. The figures they show for July 2005 are an average of searches done over the last two months.

กSearch engines like Google, MSN and Yahoo can drive a lot of traffic to a web site. It is important that a webmaster or SEO expert knows what kind of search phrases they have to use to drive more traffic to a site,ก said Niels Brinkman, cofounder of OneStat.com, in a statement.

Remember, specific is good on the Internet and targeted is even better. Twoword searches are wonderful, threeword searches are even better and fourword searches are sale waiting to happen. So don’t waste effort for a keyword unlikely to bring people to you Internet door, focus on the phrases that will bring sales to your business.

About The Author

Shell Harris is an Internet marketing consultant and an SEO Specialist. He provides proven results for Website promotion. More articles can be found at his companyกs site: http://bigoakinc.com. This article may be freely reprinted as long as all links and author information remain.

shell@bigoakinc.com

This article was posted on August 07

by Shell Harris

Getting Unlimited Traffic From Search Engines

Getting Unlimited Traffic From Search Engines

by: Kusuma Widjaja

Search engines have become so intimidating lately most people think that search engines are just out to get them everyoneกs becoming afraid… They also think that getting #1 rankings is near impossible.

Yes, if you’re trying to trick search engines, THEN they’re out to get you BIG TIME.

BUT, if you’re willing to work with them and help them, then they can seriously be your businessกs best friend.

Hereกs how:

Writing Articles for Search Engines

Actually, you’re writing articles for TWO people.

Search Engines

Your Potential Customers

. Why for Search Engines?

Because search engines love content, and itกs that very content that letกs you invite traffic from search engines.

These articles help you optimize your website for search engine rankings (more on this in a bit).

. Why for Potential Customers?

Because these articles are what your prospects are looking for on search engines they land on that page, find the information they need and then see your ‘recommendationก aka affiliate link and they click, click BUY.

So, your articles eventually lead to sales and commission for you.

So once again, the purpose of articles:

Provide content/information for:

Search Engines

Potential customers

Promoting traffic to your affiliate program

Optimizing your Articles with Keywords

We don’t want to make your head spin here, so weกll try to keep this AS simple as possible.

There are certain places you want to insert your keywords when building an article webpage.

Here they are:

The title of the page

The Description META Tag

The Keyword META Tag

In your Headline, use HTML Tag

Your first line of text

Once or twice per paragraph

Once/Twice in bold . In the text of a link

Some other tips:

In your graphics use keyword in HTML ALT tag

Use a secondary keyword also a few times

Some Cautions:

Don’t Overkill repeating your keyword an obsense number of times will not help you at all it will hurt you.

Never hide keywords never.

Nothing tricky if itกs tricky, don’t do it.

Don’t have a LONG keyword META tag

The above is how most search engines determine how relevant your webpage is to a specific keyword.

This is NOT the only element involved in search engine optimization, however, itกs one the most important. The next strategy we’re going to discuss is also critical for Google, especially.

/////////////////////////////////////////////////////////////

You can learn a lot more about How to Dominate Search Engines and also get Step by Step Instructions to turn that traffic into $300.00, $600.00 or $900.00/month in residual income at http://www.whycity.net/dominatesearchengines.html

/////////////////////////////////////////////////////////////

A Linking Strategy

Alright, now, we’re going to discuss the one, quite possibly most important element to ranking well in Google the # of incoming links.

Google has been giving more and more importance to what they call their กPRก short for Page Rank. The PR is based on a scale of 110 and the higher it is, the more incoming links you have.

The PR is determined by the number of INCOMING and OUTGOING links you have. You should have the maximum number of incoming links.

See, Googleกs theory is that by having a site link to you, that website is basically กvotingก for you that site is telling Google

กHey, I like that website, it has good content, I feel comfortable sending MY visitors there, so should you…ก

The more sites that tell Google that, the more willing Google is to send itกs traffic.

So, bottom line, recruit incoming links.

How?

How did we know you’re going to ask that million dollar question?

Our answer is not that กgreatก

กJust ask…ก

Contact websites in your niche and ask them for a link exchange.

How to find these websites?

Check the sites linking to your competition on Alexa.com

Do a search on Google.com for your keyword and contact all the relevant websites.

Send them an email, call them, etc…and let them know whatกs in it for them a reciprocal link to help THEM with search engine optimization as well.

NOTE: A linking strategy is VERY important if you want any chance at making it to the Top 10 page on Google and then staying there…

Finally! Discover Amazing Ways to Dominate The Search Engines…in Less Than 3 Hours With the New System that Guarantee FRE*E Traffic for You! Brought to you by Anik Singal http://www.whycity.net/dse.html

About The Author

Kusuma Widjaja is President of Yahoo Cyber Technology, CV., based in Surabaya. He has over 2 years experience in Internet Marketing Arena, Custom Web Site Design and Graphic Design Services. For more information go to http://www.whycity.net or you can reach us at +628315838474.

info@whycity.net

This article was posted on January 17

by Kusuma Widjaja

Wordtracker Wisdom: Common keyword questions and A

Wordtracker Wisdom: Common keyword questions and Answers

by: John Alexander

One of my favorite subjects to teach on at our live SEO Mastery Workshops is that of keyword research and the behavior of a specific target audience using my all time favorite research tool, Wordtracker.
For those who have not heard of, Wordtracker it is a Web based service that will help you discover which keywords and phrases will be most effective for attracting the right audience to your Web site. Not only that, but the service also tells you how competitive your keywords are (or how many other competing Web pages have been optimized with those keywords in mind) plus how many people have actually searched for those keywords in the past within the last 60 days on the major search engines.
Wordtracker can be used for even more powerful things than just ‘researching keywords.ก Iกll be revealing much more in the future about the impact of researching กvisitor behaviorก vs. keywords
QUESTION:
What is one of the more common mistakes made by new SEO students who are just learning how to research keywords?
ANSWER:
One common error that some people make (both new and experienced) when researching keywords, is they tend to have a lot of preconceived keyword phrases in their minds. While this may not seem like a bad idea, the fact is that people sometimes spend hours, days, and even weeks researching hundreds of keywords only to be disappointed in the end when many of the keywords theyกve chosen, turn out to not have any real pulling power to attract the right traffic. There are many keywords which are just too competitive or worse, some words are not even being searched for. For success you want a keyword phrase that is at least being used by your target audience and ideally, itกll be a phrase with low competition.
Wordtracker has tremendous ability to deliver up extraordinary niche keyword phrases which are in high use by a given target audience and sometimes even with zero competition. Iกll be sharing much more about exactly how you can tap into these ideal phrases and how you can do it nearly instantly without spending hours or weeks of research.
QUESTION:
What do you mean by the term researching the target audienceกs กbehavior?ก Is that not what Web analytics software like Webtrends does?
ANSWER:
No, Web analysis software generally tells you about the behavior of visitors within your Web site after they have found you. I am talking about the importance of researching your ideal target audiences behavior long before they ever find your Web site. Wordtracker has tremendous potential to reveal clues as to what your target audience *really* wants or what they might be looking for.
QUESTION:
I have searched Wordtrackerกs report of กmost searched for phrasesก but I can only find one appropriate keyword phrase? I want more. How do I get more good phrases?
ANSWER:
Here are just a few quick tips:
1. Take the one phrase or keyword you found and enter it into กComprehensive Researchก and click Proceed. That should bring out a variety of phrases that are related to the same subject. (Iกll be sharing much more on this in the future)
2. Apply a little more lateral thinking about who your target audience is and research a little more about how they may be searching. Thinking กoutside the boxก mixed with Wordtrackerกs comprehensive search can be powerful.
3. If you can’t find enough gold in the top 1000 กmost searched forก phrases you are not thinking laterally enough. It is there, we just need practice learning how to tap into it. But for the sake of argument, if you could not find ANY keywords within the top 1000, did you know that you can actually purchase a killer list of the top 20,000 keywords or the top 100,000 keywords.
QUESTION:
I have done well with my keyword research and Wordtracker has helped me to build some great high performance strategies. However, I want to add more great ideas for content (and sell even more product), but I feel like I have really hit a dead end? I think Iกve already chosen the best keywords.
ANSWER:
If at any time you feel that youกve hit a dead end, then itกs time to stop thinking about your product or service and start using Wordtrackerกs powerful database to help reveal a new strategy which you could employ. Your focus must be on your target audienceกs กbehavior.ก Stop thinking in terms of how bad you want to sell the product and start examining how people might be searching for the product. Often you will discover that there can be กmultiple target audiencesก perfect for your product. You just have not realized it before. Iกll guarantee there are many, many, more powerful niche phrases in Wordtrackerกs database of over 380,000,000 million queries within the last 60 days. To many Webmasters, those powerful killer phrases remain hidden and elusive.
QUESTION:
Wordtracker has a feature to help me identify the most common spelling errors. How many misspelled words should I include in my keyword Metatag?
ANSWER:
The best thing here, is not to go wild with misspelled words. The keyword Meta Tag has always been a great place to include 2 or 3 misspelled words. As you may know, the keyword Meta tag is not even that influential anymore, but a couple of researched misspells will not hurt things.
TIP: A much more powerful use for an important keyword that you identifyas commonly misspelled, is to try using it in your Google Adwords campaign, if you are running one.
QUESTION: Sometimes I just want to check the validity of one keyword phrase without looking at hundreds of other suggestions returned in Wordtrackerกs results. Is there any way to do this easily?
ANSWER:
Sure. On the main menu under Item 5. Multiple search, choose the second option down called Exact/Precise Search. Using this option will return details on just the specific keyword phrase you are looking for.
QUESTION:
I would like to know how Wordtracker is for accuracy?
ANSWER:
Wordtracker uses results which are extracted from the Meta search engines so they are actually very pure. In other words, these are numbers which are not skewed by the use of automated querying software.
QUESTION:
Which of the major search engines are best to focus on when doing research. I am assuming it is best to spend time studying Google.
ANSWER:
I guess it depends on which type of research you are doing. Certainly one of the best search engines to explore for keyword research is MSN. This is not only because a lot of folks are shopping on MSN but because MSN can still be influenced fairly quickly. (Secondary results are coming from Inktomi and for longer 3 or 4 word phrases and you can get real quick exposure by optimizing for results researched in MSN if you use paid inclusion.
On the other hand, if you are researching human behavior more than just keywords, I would stay focused on Google simply because you can discover great opportunities in Wordtracker for กbehaviorally relatedก phrases. Letกs face it, most folks (including your target audience) are searching on Google right now so itกs still one of the กmost revealingก places to help you understand what people are doing online.

About The Author

John Alexander is the CoDirector of Training of Search Engine Workshops http://www.searchengineworkshops.com with Robin Nobles. Together, they teach 2day beginner, 3day advanced, and 5day allinclusive กhands onก search engine marketing workshops in locations across the globe. John also teaches online search engine marketing courses through http://www.onlinewebtraining.com, and heกs a member of Wordtrackerกs official question support team.

john@searchengineworkshops.com

This article was posted on July 14, 2004

by John Alexander