You Must Learn For Your Business To Earn

You Must Learn For Your Business To Earn

by: Arun Pal Singh

Are you aware of the reason why most people fail in their online ventures? It is because most of them don’t know and more importantly are reluctant to command the language and gadgets of the web. Put it simply, they are uncomfortable with the technology the internet uses.

Just floating a website and starting a business is not enough. This is crucial first step, no doubt. One has to work further on his business to succeed. The lack of web knowledge might prove to be a handicap.

Please allow me to be clear. Let me be heard loudly and oppose those who say the opposite. To succeed online one must equip himself with technical knowhow.

If one does not know the technological part experts can be hired but they come at a price which is almost always unaffordable by a starter of the small business. So this choice is always out. There is no other option left than to know how to do it yourself. Earlier you realize it better it would be.

When I started my online home based business I was a novice on the net. Plethora of new terms like HTML, FTP, POP3, email aliases, bandwidth, cgi, php etc. etc. etc. did not make any sense at all.

I tried working by approximation but that made me uncomfortable. I could not make the small change in my site that I always wanted to. Every now and then a new or old term would appear again and I was left in a state of confusion.

Because I was uncomfortable I could not concentrate on my business. I could not focus where I should have been. Lack of vocabulary and technical knowledge always held me back. I was a businessman who was not confident of what he was doing. I kept incurring losses until my slumber was broken.

Then I realized I got to learn my basics. I could not always bother others about ขhow to do this and how could I do thatข. Even if somebody is kind enough to reply, the fear of unknown always diminishes the confidence to take the bold step.

Moreover when you get over one, there is something waiting again to be stumbled upon.

Earlier you know your gadgets, better it is. Especially the ones which will be needed frequently. Among these the most important is HTML. It is easy to learn and makes you confident enough to bring those small changes in your site or putting up additional by yourself.

So is setting up of auto responders or email aliases, how to transfer files between your computer and website server, how to use soft wares for making extra profit.

Sooner or later you would need to put your business on autopilot. Knowledge of knowhow would make it much easier

You are the master of your ship. To sail smoothly you must know the tools. Get a fair idea of how the internet works. For example what happen behind those graphics when you click or type a URL? It is not necessary to master everything but having an idea is must

Get a good grasp over the web vocabulary. You will emerge more powerful, more confident.

It calls for some work but time spent on this would bring rewards in future. There are many good books available. Internet is itself a good source to search for everything. Programmes or softwares also come with inbuilt help. That too enhances the working knowledge. Find ‘the how to’ wherever you can get.

By and by you will find that you have accumulated a wealth called knowledge which gives you a cutting edge of many others who don’t possess it.

Copyright 2004 Arun Pal Singh

About The Author

Arun Pal Singh runs a successful business from home at He is also publisher and editor of Home for profits’ income course, a free newsletter with hundreds of tips for home business which can be subscribed by mailing to

This article was posted on December 21, 2004

by Arun Pal Singh

The Secret To Success Is In The **DOING**

The Secret To Success Is In The **DOING**

by: Paul Verigin

One of the unique features about doing business on the net is that you are exposed to unimaginable volumes of information. It can boggle your mind. You can read until you go cross eyed and your head starts to spin. You read because you believe that reading contributes to the acquisition of knowledge. Knowledge is supposed to be the all important ingredient to every form of success.
This afternoon I read an article that stated "knowledge is power".
Broad knowledge is a valuable asset but possessing it by itself will do little towards the creation of any specific achievement. Accumulated knowledge does not automatically assure you of success nor does it assure you of experiencing any form of power.
You may have learned how to perform a specific task. You may even confidently admit that you really know the subject, but until you attach action to this knowledge, this knowledge will lie dormant.
Action is what proves how well you really know the subject. Regardless how much knowledge you possessed before you start a project, you will probably discover that additional knowledge may be required to really make your project shine. Knowledge tends to multiply once you take the first steps towards converting information to action.
Action unleashes the power present in the knowledge. Your success depends solely on your ability to bring life to your knowledge. Knowledge plus action equals results, equals power. Success is only achieved if you possess the intestinal fortitude to stick it out long enough to see the true signs of success begin to emerge from the marriage of your knowledge and action.
The secret to success is in the **DOING**!
You have an idea! You can think about a specific project, gather all required information and create a sure fire, workable plan. You can commit to all kinds of fancy goals and then decision time. Do you go ahead and jump in with both feet or do you bail out because it looks too hard and risky.
This is where the greatest challenges emerge. Many Internet marketers expect results even before they start doing anything. Many marketers even take the first step but if they do not experience phenomenal success immediately they quit and wonder why this program didn’t work. Did they work the program?
The secret to success is in the **DOING AND DOING**.
What do you HAVE TO DO?
You have to do WHATEVER IT TAKES!
You yourself are the sole judge about how much time and effort is required and how much time and effort you are prepared to exert to ensure that your project flourishes.
You may follow the plan of others. Be aware, just because someone else had success or lack of desired success with a specific plan, it does not guarantee your outcome will be the same. You are a unique individual. Your talents, your habits, your character, your energy all play a contributing part in your story. Only you can ultimately write your own story and create your own outcome. Whatever the outcome is, it is an experience that was worth having. You either learned HOW TO DO something or HOW NOT TO DO something.
This does not mean that the assistance you receive from others is of little value. On the contrary, the length of your learning curve can often be influenced by the support and the knowledge obtained from others. However, the final buck still stops with you. It is your decisions that determine your involvement, your learning curve and ultimately your success. Even if you follow someone elseกs plan, the buck stops here!
All this sounds so simple and inconsequential and yet this simple lesson is the single reason the SINGLE SOLITARY REASON why so few people really succeed to achieve their dreams.
Most people are กUNWILLING TO DO WHATEVER IT TAKES, FOR HOWEVER LONG IT TAKESก to realize their dreams!
Few people fail, many people quit, most people don’t even try!
The secret to success is in the DOING! JUST DO IT!!
Paul Verigin
The Internet Resource Center

About The Author

Paul Verigin operates the successful Internet Resource Center. The Internet Resource Center markets products that every marketer needs. Recently The Internet Resource Center concluded an arrangement with Corey Rudl to market all his *million dollar* information.
Paul is also the author of "11 Secret Habits to Vibrant Health". This free report is a preview to his book that is scheduled to be released later this year.

This article was posted on January 20, 2002

by Paul Verigin

A Revolutionary กNEWก Dimension in Sales

A Revolutionary กNEWก Dimension in Sales

by: Linda Blew Carlson

A Revolutionary กNEWก Dimension In Sales: Make many more closings in the same amount of time!

By Art Nelson and Linda Carlson

Phase I

Phase I: Learning the Product is the first thing Paul does as he begins his career in sales. This กnewbieก envisions three major factors that will determine his success or failure in sales. They are:

Knowledge of his product.

Knowledge of the benefits that it offers to his prospects.

How well he communicates that knowledge and benefits to his prospects.

Most salespeople don’t have a problem with product knowledge. The company usually spends plenty of time and money to assure the competence level of its sales force. So, Paul is fine at 1, 2, and since his mother said, กYou can sell an icebox to an Eskimo,ก he figures he will do well at 3.

The problem shows up when Paul (now on his own) tries to share this knowledge with his prospects. He finds that some prospects get really ‘turned onก by the product and its benefits; but there are other prospects that never seem to get interested or กunderstand.ก Talking to them is like ‘talking to brick walls.ก

He doesn’t understand why every prospect doesn’t insist on purchasing. He is warm and charming every time! It must be the way he closes. There has to be a secret he needs to discover.

Phase II

Upon realizing this, Paul enters Phase II of his career: The Search For Enlightenment. The great question of a salesmanกs life haunts him on his prospecting calls. In the face of obvious need, why doesn’t my prospect buy?

กHe needs this product. I qualified him carefully. Why can’t I close him?ก

So, Paul begins reading, listening to tapes, attending seminars, etc. for every gimmick that comes along promising the กSecret of Closing.ก

Phase III

After a season of this, he enters Phase III of his career: The Stasis Of Superstition.

Paul (like most sales people) is making 2 or 3 sales for ten presentations. But since he really doesn’t understand why he sells sometimes and sometimes doesn’t, he กfreezesก or กcansก his presentation. He is afraid to change it because he might mess up his success so, he plays the กnumbers game.ก

Paul falls into a pattern of expecting to close กjust so manyก sales. No amount of reading, listening to tapes, or taking sales seminars changes his pattern for long. He is hoping to keep enough prospects on the line that the ones he doesn’t sell won’t really matter. Heกll still be a กsuccessfulก salesman.

Phase IV

Before ICTech® (Individualized Communication Technology) most of us (salespeople) ended our career growth in Phase III. Now with the Natural Styles strategy used in ICTech® we can move into Phase IV: Natural Persuasion.

Knowing how the 5 styles are born to process information, allows the salesperson to tailor his presentation for the format most easily understood and agreed upon by the prospect.

It doesn’t matter how well you know your product or how smooth your presentation is. Until your prospect UNDERSTANDS your product and its applications for him you won’t close a sale.

Understanding the strategy lets you dispense with gimmicks and integrate all of your sales knowledge into a cohesive whole that you will automatically adjust in each new situation. This means more sales! And more satisfied customers!

How ICTech® works:

You’re a salesperson whose Natural Style is กSingle.ก What do you do with a กMultipleก style prospect?

Don’t bore her with too many details; give her the overview of the product and its effects on her. Be sure to ask her what this product could do for her or in some way let her think this whole thing is her idea.

The fastest way to lose this prospect is oversell too many details. You are ‘tellingก not กselling.ก

Now reverse the example. You’re a กMultipleก salesperson and your prospect is a กSingle.ก What do you do?

Don’t overpower him with too many examples or applications of the product. Let them apply to him. Again, กsellก don’t ‘tell.ก Concentrate on the strongest feature of your product and give as many details as possible.

Give him plenty of time to think; don’t rush him. The fastest way to lose this prospect is to appear too vague because you’re trying to give him an overview and he wants an explicit example.

Just a couple of simple examples, but Paul practices the simple strategies of ICTech® and it has made him one of his industryกs กhottestก sales people.

Many sales people who use ICTech® close 5 to 7 of ten presentations. What would happen for any salesperson who could cut through the mental baggage of a prospect and give a presentation with a 50% to 70% chance of closing?

Simple. Revolutionary!

Art Nelson is an entrepreneur and consultant in various areas of media organization. He found ICTech in a public workshop, and since has been learning more about it and applying it in his businesses Linda Blew Carlson, is President of FOCUS I, Inc. a company dedicated to supporting American businesses by helping them find innovative ways to individualize their service. Reach her at or

About The Author

Linda Blew Carlson, is GM of FOCUS II, LLC, a company dedicated to supporting businesses, families, and individuals by helping them find innovative ways to individualize their communications and strengthen each other. To become a part of this effort go to

This article was posted on June 19, 2003

by Linda Blew Carlson

Why Businesses Need to Start Nurturing Collective

Why Businesses Need to Start Nurturing Collective Wisdom

by: Marcus Goncalves

COLLECTIVE WISDOM CAN BE AN effective tool for solving the problem of knowledge deficit, or the underutilization of organizational knowledge. If you are a small, medium or large business, and you don’t have a method in place for harnessing and managing your organization’s collective knowledge, you may be losing opportunities for significant revenue enhancement. According to a study by the Delphi Group, less than 20 percent of knowledge available to an enterprise is actually used. Furthermore,

IDC predicts that Fortune 500 companies are currently operating at a $19 billion knowledge deficit, increasing to $31.5 billion by year’s end.

Such studies that quantify the value of knowledge deficit should give businesses a reason for viewing strategy meetings and other forms of brainstorm sessions (where employees across the organization are encouraged to freely share their own ideas) in a very different light. Such meetings are powerful tools in nurturing collective wisdom that transcends the corporate memory. These meetings should cover areas that are largely determined by the specific needs (gaps) of the organization and may range from developing a corporate quality mission statement to establishing practical methods for empowering employees, creating a new concept for a product or service, and so on.

The main idea is to tap into the collective knowledge of the organization as a whole (memory) and its members, inheriting the tacit knowledge that they carry with them. Unfortunately, most of the knowledge contained in an organization goes unused, and often gets lost through employee layoffs and resignations, even before it is acknowledged and captured, generating knowledge deficits (another form of gap!).

According to TMP Worldwide, it takes 1.5 times an employee’s annual salary to replace that employee. This is due to several factors, one of which is the loss of unrecorded information and data. Lost information may include internal business processes, external contacts/relationships, and proprietary data.

Knowledge deficit refers not only to knowhow, but to codified data as well. Knowledge deficit is caused when employees cannot access:



Email communications

Expertise of other employees/outside sources

Internet content

Therefore, as gaps are created and the organization attempts to fill them, employees should have at their disposal searching capabilities that enable them to search for codified data, as well as unrecorded tacit knowledge. Such a process fosters collective wisdom, which in turn fosters innovation, one of the prime goals in tapping into corporate instinct.

Expertise management, as Information Market accurately contends, enables the creation of knowledge superconductivity. For instance, strategy meetings can enable employees with business problems to tap into the minds of those experts who can at the very least add to their knowledge, and may even be able to solve the business problem at hand. However, these meetings should be moderated and include a variety of themes and dynamics that encourage freethinking, commitment, loyalty, and willingness to create.

Hence, these meetings play an important role in ensuring that any effort in developing new concepts, in innovation, is supported by the entire organization, top to bottom. These meetings can include topics such as:

Achieving unanimous agreement and commitment to a new concept from executives and senior management

Creating a comprehensive plan by which a new product or service concept can be implemented and become sustainable (remember, without sustainability, the new concept is only a great idea)

Crisis/contingency systems (dealing with major gaps in times of chaos)

Developing specific tactics by which new concepts and respective plans are to be realized establishing appropriate goals and benchmarks.

As well as these strategic and planning meetings, there are also some less apparent but equally important communication issues which can be addressed during the quest for collective wisdom, including:

Developing highprofile actions that communicate management’s commitment to change (creation of gaps) and innovation (bridging the gaps)

Developing ongoing means for communicating progress of the strategy meetings and developing a collective wisdom process for both internal and external customers

Effectively communicating the collective wisdom to managers, staff, and the entire organization as a whole.

About The Author

Marcus Goncalves, Founder & President, Marcus Goncalves Consulting Group, a MetroWest Bostonbased knowledge, change and project managementoriented international consulting firm, is the developer of the innovative knowledge management methodology Knowledge TornadoTM. Marcus has served as a Senior EAI and IT strategies professional at global market research firm, ARC Advisory Group and lectures at Boston University’s graduate CIS and MBA programs on subjects including Program and Project Management, and Information Systems Management, among others. Author of more than 28 books published on the subject, Marcus is a member of Who’s Who among US Executives and in the Computer Industry, an award conferred by the Rockefeller and Carnegie Foundation. Marcus can be contacted at; 5084353087.

This article was posted on January 14, 2004

by Marcus Goncalves

The Deadly Sin Of Inaction

The Deadly Sin Of Inaction

by: Arun Pal Singh

‘there is difference between knowing the path and walking the pathก

Morpheus, Matrix Revolutions.

Can you make money on the net?

What kind of question is that?

Of course you know that it can be made. That is why you are reading an article on internet marketing

It is good to know. Knowledge is an essential item that we should possess.

My next question is to a particular segment.

Why are you not in business then?

Many a people know that money can be made on the internet. A lot of them also know that potential is huge.

But why then they do not start their own business and earn money.

They just know. They do not endeavor.

Just knowing is not enough. One must realize what he knows. Only then he can be convinced about the actual path and destination. So many people start their business on the net. They know they can earn money and lot of that. But they stop midway before they can earn a single dime.


There is a difference between knowing and walking the path.

They just know. Their knowledge is based on perception. Their knowledge is not based upon realization. They become shaky, loose confidence and stop before they put their first step in.

Knowledge based upon perception from surrounding can be easily clouded. Doubts are raised quickly. Fear rises inside, ‘What if they are wrong!ก

Stirred persons do not go far.

The case is different when you realize the truth.

Okay! How do we realize what we know?

We walk the path. There is no other way. And we walk the path till the end. When we see the truth the doubts vanish.Then we have a knowledge that is based upon conviction and not just perception.

Thousand people can come and tell you กYes there is lot of moneyก and you form an opinion.

Another would come and say it is not true and your mind will raise the alarm.

Because you still doubt what you know.

You have not faced the truth. You have just heard the truth.

You need to walk the path to face the truth.

Then you will be unshakable.

Till then you may read thousand of articles, subscribe to hundreds of newsletter or read a lot of books and each would tell you what I am going to write below

You Can Earn A Lot Of Money On The Net.

That is a very pleasing statement. That is a soothing and exciting statement.

But you will realize this only when you take an action. Before that this knowledge is just hearsay.

As you start you learn to walk further. Use your knowledge to guide you in the initial part. Don’t let fear cloud your judgment. Know a people like you who have walked before. That would keep your mind unclouded and head steady.

Soon you will see and realize the truth.

Copyright 2005 Arun Pal Singh

About The Author

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at To avail his free Income Course, send an email to with subject ‘subscribe’.

This article was posted on April 17

by Arun Pal Singh

5 Powerful Ways To Reduce Your Learning Curve

5 Powerful Ways To Reduce Your Learning Curve

by: Al Martinovic

Itกs no secret that to succeed on the internet you have to learn as much as you can about internet marketing and marketing in general. Itกs an ongoing process.

Even the top marketers continually try to learn and or improve on their existing marketing methods. The day that you think you have nothing else to learn or กknow it allก is the day that you are finished in this business.

With that said, I would like to share with you my Top 5 knowledge resources and what has helped me in my 2 years online and I hope it can help you too!

#1 Corey Rudlกs The Insider Secrets To Marketing Your Business On The Internet

This is a huge 2 volume course that details everything Corey does that makes him millions online every year.

This is by far the best course I have ever bought. I would go as far as to say 85% of my internet marketing knowledge comes from this course alone.

The course doesn’t come cheap but with the information he shares, believe me, you will more than make up the money you spent for it. I highly recommend it.

And if you don’t buy it then do yourself a favor and sign up for his monthly newsletter. Itกs probably the best of the best information wise.

#2 Books

Thatกs right… books. If you don’t like reading then you are going to have a tough time being successful in this business.

Go to your local book store or to and you will see there are a ton of books from marketing to copywriting to selfimprovement… you get the idea.

Here are some books that I highly recommend:

‘think & Grow Richก by Napolean Hill

กConversations With Millionairesก by Mike Litman and Jason Oman

‘the Ultimate Sales Letterก by Dan S. Kennedy

กMind Control Marketing.comก by Mark Joyner

#3 Fr*e or Paid TeleSeminars

TeleSeminars are like mini marketing seminars done by phone. You can learn alot of great information by attending these seminars so if you come across one, take advantage of it.

You don’t even have to speak at these teleseminars, just listen in and take notes. It is a great way to shave off your กlearning curveก in a hurry whether you are new or experienced.

#4 Internet Marketing Forums

Forums are a great way to get knowledge. And youกll even noticed the กbigก marketers pop in on a few of them from time to time.

You can post any questions you have and there will people there who will genuinely try to help you out. Or just read the other posts and see what type of knowledge you can gain.

Here are a few forums that I check out from time to time:

#5 Ezines and Newsletter

What I do and recommend you do is to sign up for the newsletters of all the กbigก marketers out there. I won’t mention names…you know who they are. :^)

Study their websites and especially the emails they send you. Then ask yourself… What tactics or strategies are they using? How can I apply this to my business?

And if you ever find yourself wanting to buy something from them by all means go ahead but before you do…. stop and ask yourself why you wanted to buy.

The same tactic or strategy that they used can possibly work for your business as well. Don’t overlook this.

There you have it. My top 5 knowledge resources when it comes to internet marketing. I hope you take the time to make use of them.

About The Author

Al Martinovic publishes the Millenium Marketers Newsletter where you will find Powerful Internet Marketing Concepts, Killer Strategies, Useful Tips, No Bull Business Advice… Get your FR*E Subscription here:

This article was posted on July 16, 2003

by Al Martinovic

The Idea of Reference

The Idea of Reference

by: Sam Vaknin, Ph.D.

There is no source of reference remotely as authoritative as the Encyclopaedia Britannica. There is no brand as venerable and as veteran as this mammoth labour of knowledge and ideas established in 1768. There is no better value for money. And, after a few sputters and bugs, it now comes in all shapes and sizes, including two CDROM versions (standard and deluxe) and an appealing and readerfriendly web site. So, why does it always appear to be on the brink of extinction?

The Britannica provides for an interesting study of the changing fortunes (and formats) of vendors of reference. As late as a decade ago, it was still selling in a leatherimitation bound set of 32 volumes. As print encyclopaedias went, it was a daring innovator and a pioneer of hyperlinkedlike textual design. It sported a subject index, a lexical part and an alphabetically arranged series of indepth essays authored by the best in every field of human erudition.

When the CDROM erupted on the scene, the Britannica mismanaged the transition. As late as 1997, it was still selling a sordid textonly compact disc which included a part of the encyclopaedia. Only in 1998, did the Britannica switch to multimedia and added tables and graphs to the CD. Video and sound were to make their appearance even later. This error in trend analysis left the field wide open to the likes of Encarta and Grolier. The Britannica failed to grasp the irreversible shift from cumbersome print volumes to slender and freely searchable CDROMs. Reference was going digital and the Britannicaกs sales plummeted.

The Britannica was also late to cash on the web revolution but, when it did, it became a world leader overnight. Its unbeatable brand was a decisive factor. A failed experiment with an annoying subscription model gave way to unrestricted access to the full contents of the Encyclopaedia and much more besides: specially commissioned articles, fora, an annotated internet guide, news in context, downloads and shopping. The site enjoys healthy traffic and the Britannicaกs CDROM interacts synergistically with its contents (through hyperlinks).

Yet, recently, the Britannica had to fire hundreds of workers (in its web division) and return to a payforcontent model. What went wrong again? Internet advertising did. The Britannicaกs revenue model was based on monetizing eyeballs, to use a faddish refrain. When the perpetuum mobile of กadvertisers pay for content and users get it freeก crumbled the Britannica found itself in familiar dire straits.

Is there a lesson to be learned from this arduous and convoluted tale? Are works of reference not selfsupporting regardless of the revenue model (subscription, adbased, print, CDROM)? This might well be the case.

Classic works of reference from Diderot to the Encarta offered a series of advantages to their users:

Authority Works of reference are authored by experts in their fields and peerreviewed. This ensures both objectivity and accuracy.

Accessibility Huge amounts of material were assembled under one กroofก. This abolished the need to scour numerous sources of variable quality to obtain the data one needed.

Organization This pile of knowledge was organized in a convenient and recognizable manner (alphabetically or by subject)

Moreover, authoring an encyclopaedia was such a daunting and expensive task that only states, academic institutions, or wellfunded businesses were able to produce them. At any given period there was a dearth of reliable encyclopaedias, which exercised a monopoly on the dissemination of knowledge. Competitors were few and far between. The price of these tomes was, therefore, always exorbitant but people paid it to secure education for their children and a fount of knowledge at home. Hence the long gone phenomenon of กdoor to door encyclopaedia salesmenก and instalment plans.

Yet, all these advantages were eroded to fine dust by the Internet. The web offers a plethora of highly authoritative information authored and released by the leading names in every field of human knowledge and endeavour. The Internet, is, in effect, an encyclopaedia far more detailed, far more authoritative, and far more comprehensive that any encyclopaedia can ever hope to be. The web is also fully accessible and fully searchable. What it lacks in organization it compensates in breadth and depth and recently emergent subject portals (directories such as Yahoo! or The Open Directory) have become the indices of the Internet. The aforementioned anticompetition barriers to entry are gone: web publishing is cheap and immediate. Technologies such as web communities, chat, and email enable massive collaborative efforts. And, most important, the bulk of the Internet is free. Users pay only the communication costs.

The longheralded transition from free content to feebased information may revive the fortunes of online reference vendors. But as long as the Internet with its 2,000,000,000 (!) visible pages (and 5 times as many pages in its databases) is free, encyclopaedias have little by way of a competitive advantage.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site:

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

Top 7 Ways A Knowledge Base Program Can Improve Yo

Top 7 Ways A Knowledge Base Program Can Improve Your Office

by: Brandon Doyle

One of your employees has just tried to print something and he/she gets a printer error. The error says, ขOut of paper.ข Well the employee knows that the printer is not out of paper and it does not have a paper jam. What to do? Well the traditional answer is to call technical support. But wait. Hasn’t someone else in the office seen this error before? Can it be corrected faster with the help of a coworker? In this article we will review 7 ways a Knowledge Base program can improve overall office communication.

1. The biggest reason to use a Knowledge Base program is to keep track of software problems. Almost all offices have three dynamics to their software: Operating System, Productivity Software, and custom built software for your business. Entrusting all your business computers to all of this software is indeed a brave move. A Knowledge Base program allows your employees to enter detailed information on a variety of software topics including; howto(s), program errors, settings and options, hardware settings, and many others.

2. A Knowledge Base program is perfect for storing… well, knowledge. Quite often your office will have an employee who has been with the business for several years and then suddenly submits their two week notice for a variety of reasons. This employee takes all of his/her knowledge with them. This leaves other less informed employees to fill their shoes. Not an easy task. It doesn’t need to be that way any more. With a Knowledge Base program, an employee can be required to make at least one entry a week. If you have 5 employees, that is 260 entries in your Knowledge Base per year!

3. How does one define knowledge? A Knowledge Base can be basically anything you desire. Quite often we have contact information, vendor information, and policies and procedures stored in hundreds of files over the whole hard drive; or worse, papers all over the office. A Knowledge Base makes it easy to have all that information in one place. If the Knowledge Base has a robust search engine; a search can be completed in a few seconds.

4. Customer Relations. A Knowledge Base can improve customer relations. Customers can now have advanced knowledge of polices and procedures and well as product and service pricing, and with a quick response from the employee.

5. More accurate answers. Often, you simply give up trying to find the information and take your best guess at what you think the material contained. While this may be acceptable to you some of the time, it may not be acceptable to the customer or client you are talking to.

6. Improve Office productivity. The same employee that had the ขout of paperข error message found out from the Knowledge Base that he/she needed to reinstall the printer driver. This saved the employee twenty minutes out of the work day.

7. Beat the competition. The competition may have never even considered using a Knowledge Base program in the office. By having this basic idea and software in place, you will be able to work smarter, save time, and save money. The competition will be left in the dust!

Bonus Tip:

Research the best Knowledge Base software for your business. Knowledge Base(s), sometimes called Knowledge Management comes in many different flavors. Check out the vendors! Make sure they have a free demo or product information on their website.

About The Author

Written by Brandon Doyle of Doyle Publishing

This article was posted on September 06

by Brandon Doyle

Basic Steps Toward a New Language

Basic Steps Toward a New Language

by: Scott Foreman

I thought I was unique, but the more folks I talked with, the more I realized that many people started just like I did. When I first got into my online business, I knew nothing about computer programming. I figured that I must be the only one in online marketing with such undeveloped computer skills. It turns out, there are many of you that started just like me.

No matter where we start, however, computer skills are essential in the online world. More and more frequently, programming knowledge is not only helpful, but required. It’s just not businesssmart to pay someone else to make every single change on your website.

Even if you are a programming newbie, all is not lost. You probably already know, for instance, that a huge amount of website programming is done in HTML (HyperText Markup Language). HTML was designed so that the ‘average’ website owner could create and edit content easily and quickly. If you don’t know what HTML looks like, get a glance by going to your favorite website. In the menu at the top of the screen click View and then click Source. Theoretically, this will give you the HTML code for the page you are viewing. There is an amazing amount of functionality involved with HTML coding. With knowledge of just a few commands, you can make a huge number of formatting and esthetic changes to your web page. With just a little bit more knowledge of the basic commands, you can enact very detailed adjustments to your site.

Let me give you a few examples that you may already know. When you use the command …, all text that replaces the ‘…’ will be emboldened. With … you can probably guess that the enclosed text will be centered. If you want a line break, use the command at the end of your sentence.

As I said, you probably already know those commands, but there are many that are just as easy and useful that you may not know. Just a little bit of research into the standard HTML commands can give you a world of knowledge in this userfriendly programming language.

Whether you have to completely redo your website or just want to make a few choice format changes, basic HTML knowledge is invaluable. Learning a few of the commands can give you a significant advantage over your competition, not to mention saving you money through doityourself programming work.

When you’re ready, check out how much HTML you can learn in just one hour.

Remember, be good to yourself and never underestimate the power associated with the intensity of your passion.

Copyright 2005 Foreman Enterprises

Scott Foreman

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About The Author

Wayne and Scott Foreman are coowners of

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This article was posted on March 16

by Scott Foreman

I Can’t Wait To Got To the Dentist!

I Can’t Wait To Got To the Dentist!

by: Heidi Perry

I had a dental appointment this morning. I loved every minute of it.

Well, okay, maybe I didn’t enjoy every minute. But, I did look forward to it weeks in advance, and I woke up happy and exhilarated at the thought of going to the dentist this morning.

Really, I did!

By now, you’re thinking, กBoy, Heidiกs been playing Chinese checkers on her computer screen way too long and is more than a marble short!ก

While I won’t argue with you on the onemarbletooshort claim, I did have a motive for my anticipation.

You see, Iกm a mother of four children all of whom I homeschool. Iกm also and entrepreneur and coowner of a successful business which I run out of my home. You can imagine how hectic my life is on a daily basis.

What does this have to do with the dentist?

In two words…READING TIME!

Now, like all good entrepreneurs, I get my hands on everything I can to read. I have walls of bookcases filled with books and courses on marketing and other entrepreneurial delicacies. I have books on my bed stand, magazines in the bathroom, binders of printed eBooks in my car.

I, literally, have reading material with me everywhere I go, even on dates with my husband. Actually, we usually end up talking business over dinner and then going to the bookstore.

Neither of us can imagine running our business without the wealth of knowledge available to us.


As my dental appointment drew closer, I excitedly went through all my reading piles to select one bit of reading material that had been screaming at me for the last month.

Ahhh, a chance to sit quietly with no children, no interruptions, no phone calls…just myself and my book. Oh, yes, and my pencil for taking notes.

I was a reading maniac, soaking in every word.

So, where in the world is this article going? Iกm going to make a confession to you…

My husband and I both attribute our success to the knowledge we have gained through reading and studying, and then…putting that knowledge to work.

Actually, I have another confession to make…

The quest for knowledge to become successful never ends.

It doesn’t matter which successful entrepreneur you talk to. They will all have these things in common: they have boatloads of books, they read everyday, and they view their marketing efforts as a continually evolving and learning adventure.

So, I issue you this challenge. Turn off the T.V. tonight and find something worthwhile to read that will help your business or your personal growth.

And, if necessary, make an appointment to visit the dentist.

Copyright 2004 Heidi Perry

About The Author

Seasoned entrepreneurs, Dave & Heidi Perry are founders of and Known for their straightshooter style, Heidi & Dave are editors of HomeBizBytes. Receive a free issue at

This article was posted on March 27, 2004

by Heidi Perry

Spyware Programs Are Out To Get You

Spyware Programs Are Out To Get You

by: Lawrence Andrews

The average computer is packed with hidden software that can secretly spy on online habits.

The US net provider EarthLink said it uncovered an average of 28 spyware programs on each PC scanned during the first three months of the year.

There are currently over 38,000 spyware and adware programs that are infecting innocent Internet users such as yourself through downloadable games, music, screensavers, pictures, popups, emails, and the list goes on and on. Spyware and Adware can cause your PC to run extremely slow and even crash, and allow hackers and advertising companies to invade your privacy whenever they wish.

What Is Spyware?

Spyware is a broad term for programs that collects information from your computer without your knowledge or consent. Spyware is a software program that transmits a unique code to identify you (for tracking purposes) without your knowledge or consent. The programs collects or transmits information about your computer use, or other habits without your knowledge or consent.

This internet pest which is better known as spyware installs itself on your computer without your knowledge or consent. It performs other unwholesome duties, and continue to reinstalling itself no matter how many times you remove it.


It has become so pervasive that lawmakers in the US are looking into ways to prevent or regulate it. The Spy Audit by EarthLink reflects the results of scans involving over one million computers between January and March. It uncovered more than 29.5 million examples of spyware.

Why should I be concerned about spyware or adware?

Passwords, credit card details and other personal information could end up in the wrong hands.

Your computer could get unwanted viruses, worms or even Trojan.

You would receive unwanted emails.

Your computer could be used by malicious operators to do damage not only your own computer, but to other computer users too.

How did I get spyware on my computer and how do I eliminate it?

It usually happens when you visit a web site, and are prompted to download something that is said to be กnecessaryก to view or use features of that web site. Also, you might want or download a program that has some nice features, but also installs program code that can send information out without your knowledge.

กBy tracking and publicizing the growth of spyware, we can better educate consumers of its risks and encourage them to take steps to protect themselves and their families while online,ก said Christine Stevenson of Webroot, which conducted the scans.

People concerned about what might be lurking on their machine can download software such as the popular ZoneAlarm Pro, Pest Patrol, and Spybot to disinfect their computer.

If you use the material, please send us a note so we can take a look. Thanks.

About The Author

Lawrence Andrews is a software developer, consultant and author of numerous books. Visit his site for more information at

This article was posted on March 22

by Lawrence Andrews

What Makes A Winning Online Ad?

What Makes A Winning Online Ad?

by: Daniel Levis

Most people who have been involved with sales & marketing for any length of time have heard the axiom, ขSell them what they want. Then sell them what they needข. But what does it mean? It sounds a little odd doesn’t it?

Does it mean that people are frivolous & go around making irrational purchases that don’t meet their needs, before more serious ones that sustain them? Should you try to sell trivial goods first, & then follow up with those that are more substantial? Should you put games & entertainment on your home page, and flour & salt in your follow up messages?

No, that’s not it.

What it is trying to say is that people buy for emotional reasons. Does anybody buy a Mercedes Benz just because they NEED to get from point A to point B? Do they buy it because they NEED all of the amazing gizmos, the heated leather seats & hand polished wood trim?

No, a person buys an expensive car that they don’t need because it makes them feel important. You may be shocked when I say this, but I’m going to say it anyway. Luxury purchases are motivated by vanity, envy, pride, jealousy, & narcissism, even greed. And, there is nothing sinister, or wrong with it. That’s just the way we are as human beings. It’s what makes us tick. In fact, these emotions are behind all kinds of everyday purchases too.

Understanding how they motivate buying behavior is critical to selling.

Look at this ad for the Wall Street Journal. It’s said to be one of the most successful advertisements in the history of the world, responsible for over $1 billion in sales.

Look carefully, & see how skillfully it evokes one or more of these powerful emotions. Try to get a sense of how you feel when you read it.


On a beautiful late spring afternoon, twentyfive years ago, two young men graduated from the same college. They were very much alike, these two young men. Both had been better than average students, both were personable, and both – as young college graduates are were filled with ambitious dreams for the future.

Recently, these men returned to their college for their 25th reunion. They were still very much alike. Both were happily married. Both had three children. And both, it turned out, had gone to work for the same Midwestern manufacturing company after graduation, and were still there.

But there was a difference. One of the men was manager of a small department of that company. The other was its president.

Have you ever wondered, as I have, what makes this kind of difference in peopleกs lives? It isn’t always a native intelligence or talent or dedication. It isn’t that one person wants success and the other doesn’t. The difference lies in what each person knows and how he or she makes use of that knowledge.

And that is why I am writing to you and to people like you about The Wall Street Journal. For that is the whole purpose of The Journal: To give its readers knowledge knowledge that they can use in business.

The letter closes:

About those two college classmates I mention at the beginning of this letter: They were graduated from college together and together got started in the business world. So what made their lives in business different?

Knowledge. Useful knowledge. And its application.

I cannot promise you that success will be instantly yours if you start reading The Wall Street Journal. But I can guarantee that you will find The Journal always interesting, always reliable, and always useful.

This is a newspaper! It doesn’t get much more mundane than that, but the same principle applies, do you see the power in it?

What we are talking about here are emotions that are inextricably tied to the universal desire for esteem that’s hard wired into our nature as human beings. If you’ve got a pulse, you’re under its spell. But here’s the kicker. Most of the time, we are not even aware of the stimulus, only the response.

When you were reading the story about the graduates and the reunion, chances are, you were playing out your own meta program inside your head, and experiencing one of the esteem emotions. And it triggered your own personal desire to show the world what you could do, didn’t it?

Esteem (to feel valued) is NOT a WANT at all. It is a basic human NEED almost as fundamental as food & water. Your prospect’s hunger & thirst for it. Their emotions are the expressions of that craving.

If you can trigger them, & then associate satisfaction of the ขesteem needsข with your product, you’ve got a winning ad!

Copyright 2005 Daniel Levis

About The Author

Daniel Levis is a top marketing consultant & direct response copywriter based in Toronto Canada. Recently, Daniel & worldrenowned publicist & copywriter Joe Vitale teamed up to co author ขMillion Dollar Online Advertising Strategies – From The Greatest Letter Writer Of The 20th Century!ข, a tribute to the late, great Robert Collier.

Let the legendary Robert Collier show you how to write words that sell…Visit the below site & get 3 FREE Chapters!

This article was posted on April 04

by Daniel Levis