Grow Sales Using Image Tactics

Grow Sales Using Image Tactics

by: Sharron Senter

In my dreams, I envision being the marketing consultant equivalent of Oprah or Tiger Woods. Oprah, for her premise, ขYou’re a woman and only you are responsible for yourself.ข Tiger Woods, for his ultimate dedication to the game. Respectively, this is what they’re known for or what their personal value can be identified as; put another way, this is what their brand identities are.

Once you’re known for something and people perceive value in ขthis something [your brand],ข it’s at this moment that you start to make money. Once you have perceived value, other entrepreneurs and businesses will pay money to be associated with the perception for which you’re known.

To be an entrepreneur, the first decision you must make is, ขWho do you want to be?ข Or, put another way, ขHow do you want to be perceived by others?ข The answers to these two questions are equivalent to the foundation that’ll drive all of your future marketing decisions, from what advertising vehicles you’ll use, to the type of customers and clients you’ll target.

For example, would you like to be known as the world’s most prestigious dietician? People all over the world seek you out and pay money for your advice on how to integrate more color into their diets. To build a foundation and reach such prestige, your image marketing plan might involve the following actions.

Complete appropriate credentials such as certifications and higher education.

Obtain and make visible reputable references including popular media personalities quoting you as an expert, current and past clients quoting specific things you did to help them, and a variety of print articles and electronic news bulletins in which you’re quoted.

Build credibility by hosting, writing or producing a weekly healthyeating column called, ขGot Colors, Get Healthy.ข

Socialize and be seen with other healthrelated wellknown experts or people who exhibit healthy behavior such as: other dietitians, diet book authors, athletes, personal trainers, physiology professors and food scientists. Why? Because a person can create an implied credibility about themselves simply by hanging out with other experts. Generally speaking, people assume that because the other experts let you hang with them, then you must be worthy of your ขexpertข status.

Pick a unique clothing and makeup style and stick with it. A simple example, perhaps every time you leave your house, you always wear something purple, a scarf, pin, shirt, tie or nail polish. The repetitive purple creates a subliminal image, that, after awhile, causes people, when they see you in the news, at an event or in a magazine, to say, ขI’ve seen her somewhere.ข And from this statement they extract that you’re sought after, and therefore, you must know what you’re talking about.

Always evolve your image based on current trends. However, remember to make small changes, so as not to walk away from the image you’ve been working hard to build.

Every entrepreneur’s imagebuilding plan will be unique. In fact, it must be. It’s the subtle differences about you as an entrepreneur that distinguish you from your competition. More importantly, it’s also these differences that help your customers find you, since you’ll be more able to effectively and affordably reach customers by selecting an image niche.

About The Author

Sharron Senter is a New Englandbased marketing consultant, speaker, writer and founder of Senter & Associates. She helps small and homebased businesses deploy affordable marketing strategies. She’s well known for her free weekly emailed marketing tips and her ข14 Imagebuilding Dos & Don’ts,ข small biz survival report. Receive Senter’s free marketing tips at http://www.sharronsenter.com.

[email protected]

This article was posted on March 20, 2003

by Sharron Senter

How Affiliates Can Have Their Own Radio Show…

How Affiliates Can Have Their Own Radio Show…

by: Anik Singal

Before we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to podcasting!

Pretty much everyone and anyone who knows the slightest bit about Podcasting thinks about the Apple IPod and how IPod users are using Appleกs ITunes software to download their favorite songs over the internet.

But what if I told you that you don’t even need an IPod to podcast? As a matter of fact, to have your own podcast show, an IPod is absolutely unnecessary!

The name กpodcastingก is a combination of the name for Apple’s portable mp3 player, the กIPod,ก and the word ขbroadcasting.ข Using mp3 audio to broadcast a message was formerly known as กaudioblogging.ก It only became known as podcasting after a million IPod users subscribed to Appleกs ITunes directory within two days of when ITunes launched.

So for those of you who don’t know, hereกs the scoop: Podcasting is a way to listen or view the files you want, when you want. Special podcasting software now also allows you to be automatically updated when a specific podcast you subscribe to has been updated.

How it works…

It works by first having someone first make a podcast, which is basically a file sitting on the internet waiting to be downloaded. The next step is for the user to subscribe to that Podcast by using readily available กpodcatchingก software. The software will periodically check for updates and download any new files.

กSo I’m an affiliate, I want to make money from podcasting, but I don’t have an IPod. How can podcasting helping me?ก

Podcasting has been around in one form or another since the year 1991. Before it became known as Podcasting, it was known as audio blogs. In other words, many affiliates may have already been using this technique, just without the title of a กpodcast.ก

How you can start implementing podcasting?

It is not very different from having a newsletter or an Ezine (something we talk about a lot). But from now on, you can start adding audio files to the newsletter and instantly you have an active podcast.

Record your message

Convert into MP3 file

Create an RSS feed of your podcast

Upload MP3 to your website

Listeners can now subscribe to be notified when you make updates using podcatch software

The only part here where it gets a bit technical is the process of creating an RSS feed of your podcast. However, even that step will only take a few minutes to learn completely.

Using podcasting, you can immediately differentiate yourself as an affiliate and begin building a unique list of loyal subscribers! Congratulations, you are just a few steps away from having your own radio show!

About The Author

This article has been authored by Anik Singal, the founder of The Affiliate Classroom. If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link to enroll into a free course:

http://www.AffiliateClassroom.com

This article was posted on August 06

by Anik Singal

Your Platform…and Why it Can Make or Break Your

Your Platform…and Why it Can Make or Break Your Business

by: Suzanne FalterBarns

Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those allimportant others, your mission is bound to be a dud.

But fear not. That’s why I’ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of the most critical things anyone who consults, coaches, writes, speaks or runs a small business can do.

Simply put, your platform is your reach in the world; it’s the degree to which your name is known and your work is recognized. It’s your following. It’s your buzz. And it happens to be the single most important factor that literary agents, radio bookers, news directors, T.V. producers, publishers, editors, magazine people, and even bigtime publicists use when determining whether or not to work with you. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform.

Why? There are several answers, depending on whom you ask. Book industry types need authors with platform because the publishing houses no longer have marketing budget to sell books besides those at the top of their lists. That means they rely on unpaid publicity to sell books, i.e. airtime on radio and TV, and write ups in newspapers, magazines and websites.

Meanwhile, radio and print media folks are simply looking for the next big thing – or trying to anticipate trends. So if they run across an expert with a platform that is quickly brewing, they’re interested. Buzz begets buzz. In addition, TV and other major media bookers need to know that the guest they trot out in front of millions is a proven entity, so they tend to really check you out in advance. They want you to have a website, media clips, a great press kit, a video reel. Thus your platform works as a kind of public preapproval which reassures media bookers. And all of these folks have less time to do more, like the rest of us, so they need everything they’re offered to be laserlike in it’s intensity and clarity, easy to access, and loaded with reasons why. A big platform certainly helps get the point across faster that you’re someone they should feature.

So your ability to ‘break out’, as it’s known in the media, is not about the nobility of your cause or even, ultimately … sigh … the depth and quality of your work. It’s all about how many people already know who you are and what you do. Like right this minute. Before all that great TV and magazine exposure even begins. This has to be this century’s biggest catch22, because how can your work actually get known unless you impress all those folks listed above?

It can, in fact, if you’re methodical about selfmarketing and you plan to put a good year into it Ultimately, platform for beginners is all about your ezine list and how many people are actively signing up to hear from you on a regular basis.

Hereกs a list of ten things the media and pUblishers look for in good platform. These items are not the only thing you might offer these folks. And you certainly don’t have to have all of them in place to be appealing to publishers and TV producers. But they are a help.

A healthy platform should include:

A hearty ezine list of 510K

A distinctive brand name or position (i.e. Dr. Phil, the Fly Lady, the Frugal Gourmet)

A website that has energy and style, and reflects the brand heavily

Optimized methods for capturing names on the website that help grow the ezine list

A blog linked to the website, and a blog promotion program

Major media clips, or regional ones that can inspire stories in major media

A video of excerpts from TV appearances (for more senior platform builders)

A tightly put together media kit

Excellent quality, high resolution black & white and color headshots that can be downloaded from site

A book or audio CD produced by a major publisher

How does your own work measure up? Have you got good platform yet?

About The Author

Suzanne FalterBarns is an internationally known author and speaker whoกs work has been featured in Womanกs Day, SELF, More, Fitness, and more than 100 radio and TV shows. Pick up her free database of platform building contacts at www.getknownnow.com.

To reprint this article, please use with this bio box in tact. Thanks!

© 2005 Suzanne FalterBarns LLC.

[email protected]

This article was posted on April 20

by Suzanne FalterBarns

How Affiliates Can Have Their Own Radio Show…

How Affiliates Can Have Their Own Radio Show…

by: Anik Singal

Before we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to podcasting!

Pretty much everyone and anyone who knows the slightest bit about Podcasting thinks about the Apple IPod and how IPod users are using Appleกs ITunes software to download their favorite songs over the internet.

But what if I told you that you don’t even need an IPod to podcast? As a matter of fact, to have your own podcast show, an IPod is absolutely unnecessary!

The name กpodcastingก is a combination of the name for Apple’s portable mp3 player, the กIPod,ก and the word ขbroadcasting.ข Using mp3 audio to broadcast a message was formerly known as กaudioblogging.ก It only became known as podcasting after a million IPod users subscribed to Appleกs ITunes directory within two days of when ITunes launched.

So for those of you who don’t know, hereกs the scoop: Podcasting is a way to listen or view the files you want, when you want. Special podcasting software now also allows you to be automatically updated when a specific podcast you subscribe to has been updated.

How it works…

It works by first having someone first make a podcast, which is basically a file sitting on the internet waiting to be downloaded. The next step is for the user to subscribe to that Podcast by using readily available กpodcatchingก software. The software will periodically check for updates and download any new files.

กSo I’m an affiliate, I want to make money from podcasting, but I don’t have an IPod. How can podcasting helping me?ก

Podcasting has been around in one form or another since the year 1991. Before it became known as Podcasting, it was known as audio blogs. In other words, many affiliates may have already been using this technique, just without the title of a กpodcast.ก

How you can start implementing podcasting?

It is not very different from having a newsletter or an Ezine (something we talk about a lot). But from now on, you can start adding audio files to the newsletter and instantly you have an active podcast.

Record your message

Convert into MP3 file

Create an RSS feed of your podcast

Upload MP3 to your website

Listeners can now subscribe to be notified when you make updates using podcatch software

The only part here where it gets a bit technical is the process of creating an RSS feed of your podcast. However, even that step will only take a few minutes to learn completely.

Using podcasting, you can immediately differentiate yourself as an affiliate and begin building a unique list of loyal subscribers! Congratulations, you are just a few steps away from having your own radio show!

About The Author

Anik Singal is a 22 year old successful internet marketer who has developed his own affiliate marketing system which helped him earn over $10,466 in just 60 days. Join his FREE Course at:

http://www.AffiliateClassroom.com

[email protected]

This article was posted on August 05

by Anik Singal