Why AutoResponders can be Legally Required

Why AutoResponders can be Legally Required

by: Brian Kindsvater

Do you market your products or services via the Internet to customers in California? Many businesses do, but hardly anyone is aware of a little known law in California that is intended to keep customers from being scammed by unknown website operators.

And one effect of the law is to make it more likely that you will need an autoresponder to comply with your disclosure requirements.

In a nutshell, before selling to California residents you must disclose your real name and address. California buyers are also entitled to receive that information by email, and it must be provided within five days of their request.

Here is what the law says. California Business and Professions Code section 17538(d) states in part:

กA vendor conducting business through the Internet or any other electronic means of communication shall do all of the following when the transaction involves a buyer located in this state:

(1) Before accepting any payment or processing any debit or credit charge or funds transfer, the vendor shall disclose to the buyer in writing or by electronic means of communication, such as email or an onscreen notice, the vendorกs return and refund policy, the legal name under which the business is conducted and, except as provided [ in other sections ] the complete street address from which the business is actually conducted.

(2) If the disclosure of the vendorกs legal name and address information required by this subdivision is made by onscreen notice, all of the following shall apply:

(A) The disclosure of the legal name and address information shall appear on any of the following: (i) the first screen displayed when the vendorกs electronic site is accessed, (ii) on the screen on which goods or services are first offered, (iii) on the screen on which a buyer may place the order for goods or services, (iv) on the screen on which the buyer may enter payment information, such as a credit card account number, or (v) for nonbrowserbased technologies, in a manner that gives the user a reasonable opportunity to review that information. The communication of that disclosure shall not be structured to be smaller or less legible than the text of the offer of the goods or services.

(B) The disclosure of the legal name and address information shall be accompanied by an adjacent statement describing how the buyer may receive the information at the buyerกs email address. The vendor shall provide the disclosure information to the buyer at the buyerกs email address within five days of receiving the buyerกs request.ก

The best way to make sure that this disclosure information is provided, and provided in a timely manner, is to setup an autoresponder.

There are good resources available that will help you select the best autoresponder for your needs. One is located at http://affiliatemegaguide.com/autoresponderreview.shtml and the other is at http://autoresponderreview.com

One simple solution is to include an appropriately placed statement that customers can obtain the information about your company by emailing a request to a specified email address. That email address is setup with an autoresponder to automatically return the requested information.

Complying with the law can be easy. Knowing what laws need to be complied with can sometimes be the more difficult task.

Copyright 2004 Brian Kindsvater

About The Author

Brian Kindsvater has been marketing online since 1994 and Brian Kindsvaterกs legal articles can be found at http://lawzilla.com

This article was posted on September 23, 2004

by Brian Kindsvater

What Company Does Your Business Keep?

What Company Does Your Business Keep?

by: Arun Pal Singh

A man is known by the company he keeps. We have heard that phrase so many times. Our folks have cautioned us often with that in our silly childhood.

Do we heed to that advice in our business? Where do you hang out? What is your business surrounded by?

Have you heard about Christian Huygens?

This genius of early 17th century did something awesome. He discovered a law of resonance. A law which was well accepted in physics later and is now being applied to brain science.

Huygens kept few pendulum clocks on the wall of his room with each clock swinging independently. He discovered that after few cycles of independent cycling all the clocks started swinging precisely synchronized rhythm.

And he gave the world a law that seems inherent law of the nature.

He summarized that waves from clocks produced vibrations in the wall which in response produced waves that synchronized the rhythm of all clocks.

Scientists have now extended that law to working of brain waves and results are very very promising.

Have you ever wondered that successful peoples are surrounded by similar ones? Is it a coincidence that when like minded people are at work the success is more likely!

Let us use this phenomenon to bring success to your business. It may be a home based business, online business or for that matter any venture.

To succeed in your business

Avoid Naysayers

Surround yourself with who have done or believe this can be done.

This is a much overlooked aspect of business. Your company definitely determines the outcome of your business dream.

Naysayers send you negative vibrations like ‘This can’t be done’, ‘You can’t do this’, ‘Oh! It is impossible!’

Your mind reacts to them like walls did to the clock and produces similar waves. Before you realize you already have lost faith in your dream. Naysayers will rotten your business. Keep as much away as possible. Realize your own vibrations and vibrate with belief.

Hang out with the other type, the positive ones. Believe in your business and converse with similar minds. You will be amazed with the difference it makes.

Your mind is the workshop of your success. Every business is first borne in the mind before the mind takes action to shape its vision.

Your mind is the powerhouse of ideas which will make your business a success.

Your mind is the source of your strength that enables you to carry the burden in difficult times.

Feed your mind the good food. Avoid stuffing in the junk food.

When you fall it is important to know and believe that many others have fallen and rose again. That is the attitude which will determine success. One must develop that attitude.

If you hang around with naysayers you will drown further because your own mind refuses to provide the necessary strength.

Success might be on the next turn waiting for you.

If you are negative in your approach you are sure to stop before that turn arrives.

So set your clocks again. It is time to vibrate with right frequency.

Copyright 2005 Arun Pal Singh

About The Author

Arun Pal Singh, a successful marketer and writer offers a unique and duplicable business opportunity at http://www.homeforprofits.com. To avail his free Income Course send a mail to homeforprofits@getresponse.com with subject ‘subscribe’.

This article was posted on February 14

by Arun Pal Singh

If You Build It They Will Come Not Without Web M

If You Build It They Will Come Not Without Web Marketing!

by: Craig Neidel

Iกm sure everybody has received an email from a company promising to get their website placed first on all the major search engines. Maybe some of you have even tried these services or may be thinking about it right now.

NetSource would like to say BE CAREFUL! Did you know that it is possible that some search engine optimization companies could actually do things to get your website banned from search engines? Plus, many search engine optimization companies will only get you listed for the short term and under keywords that are not really doing you any good.

Continue reading below to find out how NetSource helps clients achieve top placements in search engines the old fashion way กwe earn itก.

The Collins Law Firm (CollinsLaw.com) is a successful Law Firm dealing with Environmental Contamination Law, Personal Injury Law, Business Fraud, and Contract Law. They are located in Naperville, Illinois. The Collins Law Firm came to NetSource because they wanted to expand their successful firm by using the web to generate new leads. At the same time, they wanted to make sure that the marketing we did for them wasn’t going to hurt their professional image by using techniques like spam or bad banner advertising. So NetSource created a plan to get CollinsLaw.com placed higher in search engines by using content and design elements instead of quick fix techniques.

The first thing NetSource did was to interview the customer to find out exactly what types of leads or clients they were looking to attract. We asked The Collins Law Firm to give us the keywords or terms they thought people were using to find their services online. Next, Netsource used special tools to figure out exactly what the general population was searching for on the search engines. By having both pieces of information we could figure out if the terms that Collins Law Firm gave us were actually terms that people were searching for. Plus, we could determine all the variations of keywords that might attract the correct types of leads to Collins Law Firm. Now we knew how large the market was and what it would take to move up the ladder in the search engines.

Step two involved creating a marketing plan based on the information we gathered from step one. A plan like this might include making changes to existing web page content, adding new pages, using payperclick systems, and many other web marketing techniques. The plan was to target topics or keywords that were the easiest to secure first and then target the more difficult keywords later in the campaign. By following this approach a website will gain popularity for specific topics or keywords early in the campaign. This popularity will make it easier to get listed under more difficult keywords later. The process takes time because after each change a review is needed to determine how effective the changes were. Then, based off of the findings, future changes can be implemented until the desired results are reached.

Today, The Collins Law Firm is getting calls from new clients that have found their services online. Their website should be effective longterm with only a small amount of maintenance cost in the future. This process is effective because it truly forces a client to create a website that is content rich in the area(s) they are trying to target.

The importance of web marketing cannot be overlooked. Without the proper web marketing your website may not be worth the hosting costs you are paying for it. With the proper marketing you can generate sales and leads that make you wonder why you didn’t start earlier. We can tell you that experience and hard work are the most important factors to look for when choosing a web marketing company. Make sure you interview the web marketing company you are working with and even see how they are doing ranking their own site. A lot can be learned from a web marketing company who can’t even get top listings for themself.

About The Author

Craig Neidel has worked for NetSource Communications Inc. for 6 years and has experience in web development, ecommerce solutions and web marketing. NetSource Communications creates custom ecommerce solutions and web applications. http://www.ntsource.com.

This article was posted on October 26, 2004

by Craig Neidel

10 Things To Know BEFORE Hiring A Freelance Progra

10 Things To Know BEFORE Hiring A Freelance Programmer

by: Robert Plank

To avoid the same mistakes I see marketers making over and over again, there are a few things you need to know before you hire that eLance, Scriptlance, or RentACoder software developer.

Law 1: Your software needs to be created in small steps.

Itกs more expensive that way, but at least you can get your version 1.0 out with the basic features. Once you have that base just pay the programmer on a casebycase basis depending on which SMALL feature you want to add.

Get your version 1.0 working, fully errorfree, tested, and SELLING with the site live before adding features for version 1.1, 1.2, 2.0, etc. When you move on to these newer versions make sure it is all error free and selling on your site before continuing.

After the initial version has been written you will know exactly what you’re paying for.

Keeping it simple allows you to be very specific about what you want your script to do without overloading the programmer with details.

Small steps also mean any changes to your software project will happen fairly quickly. If they don’t, you can ditch an unreliable programmer without losing months of time.

Law 2: Programming will cost you money.

Every once in a while some guy I used to do programming for but haven’t had time for in a while tells me about a programmer in India, or Russia or some other place who spent a day writing a script and it all cost him a grand total of… 6 dollars.

Then I take a look at the script and it looks like about $6 worth of work to me.

There is no reason to go ultracheap on the money you put into creating your software product. Your only expense is the cost of having it developed, everything after that is pure profit.

A (print) book publisher will pay an exPresident millions of dollars for a ghostwriter to produce an autobiography, because once the actual text is written, the publishing company can start manufacturing books for a dollar or two and sell it at $29.95. Itกs the same idea here, most of the expenses will come now instead of later.

Law 3: Most programmers know กdiddlyก about marketing.

Sorry. Itกs just a fact. Most of these guys have been creating the exact same script over and over… usually bad ones like a traffic exchange or dating script. Be patient and explain splittesting, double optin or whatever needs to be explained and if the programmer can’t understand those concepts just go with someone else.

Law 4: The code needs to be well documented (comments in the code), that way you can come back to it.

If you find a problem with your program a year from now, even the original programmer will be clueless UNLESS there are comments within the source code explaining very clearly what every function and block of code is supposed to do.

Law 5: Your programmers need to speak decent English.

Not that Indian dialect of English either, real English. This is definitely not the time to lose anything in translation. Plus if everythingกs in another language how can you possibly switch to another programmer if you need to later?

Law 6: You will almost always catch stuff the programmer didn’t.

There is a real thing called Programmerกs Immunity. Basically it says that the กaverageก user will have more computer problems than a programmer, because a programmer is used to making things work (workarounds). This means every once in a while, your programmer will subconsciously miss bugs that are glaringly obvious to you.

Don’t get annoyed, just let the programmer know about the problem, and what exact steps need to be performed to reproduce the error.

You will need to test the program yourself. You will also need to send the program out to beta testers to make sure others can use the software without problems AND you need to find out if the program can be used without instructions by someone who has never seen the software before.

The installation instructions need to be worded as simply as possible, without a lot of legalese or technical terms.

Law 7: (For webbased apps) use HTML templates.

Most programmers Iกve seen are shitty designers. This way you can change the way the script appears and even hire out a professional designer.

You need the programmer to use a very simple template system.

In PHP this would be something like FastTemplate, where there is a simple ‘tagก in the HTML like {firstName} or %firstName%. There are other bad template scripts for PHP such as Smarty, which sucks because it embeds PHP code in the templates. Youกd have the same problem using regular PHP. The whole point of having templates are to separate the code from the appearance.

Law 8: If you can afford it, get a code inspector.

This is a programmer you know to be good but maybe too expensive to write the entire script, who can take a quick look at the code after every release to make sure the program is กgood enoughก … not perfect but sellable.

Your inspector is only looking for HUGE problems in the program or script like the usage of gotos or globals, or maybe your freelancer is using a database but hasn’t normalized it properly or forgot to add indeces where they are needed to keep the database fast.

Law 9: Stay away from GPL, open source, and reused code AT ALL COSTS!

This is a biggie. Make it clear you do not want code reused from other scripts. Obviously if the coder uses parts of someone elseกs script you are in violation of copyright laws.

On the other hand there is free software out there called GPL (GNU Public License) which is free to use but only if you make the source code of your entire software product available as well. That is definitely NOT what you want.

Law 10: Your software will break over time.

This is just a fact. If you’re having some desktop software created in C++ the code might not compile correctly on a different compiler in a few years. Some software written in version 1.0 of Microsoftกs .NET runtime already breaks when you run it on computers with version 1.1 (argh!)

Don’t even get me started about PHP. When PHP releases new versions the new ways of doing things are not always backwards compatible. Depending on which modules or security patches a given web host has installed, certain things may not work as well. Thatกs life.

About The Author

Check out Robert Plankกs ebook, Sales Page Tactics


… For a ton of PHP advice and easy fixes to your marketing problems.

Publish me!! This article may be freely distributed as long as the whole thing (including this notice) remain intact.

This article was posted on August 12

by Robert Plank

Public Domain The Philosophy Of Freedom

Public Domain The Philosophy Of Freedom

by: Eric Wichman

The philosophy behind the public domain is simple and very powerful. To elaborate we must first look at the traditional way in which Art and Intellectual property is governed. It is controlled by one thing, and that is money. People believe that to protect ones rights and to deter theft of their work, it (the work) must be protected by making it illegal to reproduce a work without authorization by the author. Any use other than use the author, ขauthorizesข will result in legal action against the person or corporation who infringes, by the person or corporation who originally created the work.

The law that makes it illegal to copy or reproduce a work is called fittingly ขCopyrightข.

The ideology behind copyright is sound, however, like other ideologies and theories it is inherently flawed. People will find ways to misuse the law for a profit. When someone creates something they are ขentitledข to and have ขrightsข to the benefits of that creation whether it be an invention, or and ขoriginal workข of art.

Art can be a song, poem, story, or one of many forms of visual art. The rights that come with the creation of a work are, and should be, automatic and natural. No one besides the creator of the work should be allowed to profit from or use the work in any way without ขauthorizationข from the works author.

However this idea flies in the face of the creation process, and poses a question. Why create the work in the first place? If no one, besides the original author has any rights to the work, and no one can publish the work without permission, why create it?


Copyright law protects the author of the work and gives the creator the authority to sell the work for a profit without concern of theft of the work. The author can use the work as long as they own ขall rightsข. What I mean by this is that the author has the option of transferring ขall rightsข to whomever he or she chooses. The wonderful part about this area of law is that not only can the creator profit from the work itself, the rights to the work is fully transferable.

The author can transfer all rights or partial rights or set just about any limitations of usage they deem fit. This also poses another question.

How do you transfer rights and why?

Transferring rights to a work can get complicated and there are many ways to do it. The 3 most common are the temporary transfer, or what copyright law calls ขlicensingข. Here are the 3 I am referring to in order of commonality.




These 3 types of licensing are ขalmostข all encompassing. They cover just about any use you can think of. There are many different variations of these three licenses, and most likely unlimited variations, it would take too long to go through all of them if in fact there is a limit. The main purpose of this example is simplification. The next obvious question is.

ขHow long does copyright last?ข

This depends on where you are in the world. Different countries have different laws governing copyright laws. The one common factor here is ขrightsข. The owner of the work is the one who created it, and these rights continue on even after the authors death. Copyright can last as long as 120 years from the date of creation if created by a corporation, and life plus 70 years if created by an individual. This is according to current US Copyright Law 2004.

Now, since we have given you a brief overview of US copyright law, we will explain why we think that both the Public Domain and Copyright Law are extremely important.

Copyright Law protects the original authors rights to sell their work. The Public Domain is very important in preserving culture and providing a valuable resource for all kinds of great works. It is a resource, and the language that governs this area is negative in its connotation. Typically when a work is described as being public domain, it is described as having ขfallen intoข the public domain. This implies a negative state, and the public domain should not be considered as a catch all for unwanted, outdated material, or worse, an archive for the dispensable.

It should however, be considered as a vast natural resource, rich in culture, and fine works of art. It’s our history, it tells us where we have been and what we have done. It reminds us who we are, and possibly even where we are going. The public domain should be viewed as a Goldmine, chock full of free cultural riches. It belongs to everyone. No person can own it.

Anyone, anywhere, at any time should have access to this great treasure. That is what the Public Domain is all about.

It is about FREEDOM…

Copyright 2005 Eric Wichman. All rights reserved.

About The Author

Eric Wichman is founder of PDTimes.com, a public domain resources site specializing in free resources for web content and references for webmasters, researchers, marketers, and businesses alike. Be sure to tell your friends about this great new resource for businesses using the public domain. http://www.pdtimes.com.

This article was posted on January 05

by Eric Wichman

How to Fight Back BEFORE You’re Falsely Accused of

How to Fight Back BEFORE You’re Falsely Accused of Spam

by: Malacka Persa

A friend of mine received a chilling email message from his ISP the other day. Someone had reported him as sending SPAM and the ISP warned that an additional SPAM complaint would result in losing his hosting service period. No ifs, ands or buts!

The ISP just took the word of the person filing the complaint as gospel, even though my friend had the email subscription notification where this person, or someone posing as them, had subscribed.

My friend sent me a copy of the subscription notification. And sure enough, there it was as plain as day… it contained the date, time and the subscription IP address of the person making the Spam allegation. Unfortunately, all this evidence fell on deaf ISP ears.

This little incident firms my conviction that a federal CAN SPAM law might not be a bad idea after all. Without it, persons alleging Spam, like the one above, may be able to sue under State law. And thatกs where the nightmare begins…

Oh sure, the person will most likely end up losing the case but hereกs the typical situation. The กinjured partyก files a lawsuit and the ISP immediately shuts off service to the publisher. And guess what, the publisher is immediately out of business even though she/he is sitting there with evidence that the allegation is totally groundless. Talk about scary! And if you think this scenario can’t happen to you think again.

The erroneous reporting of Spam has become widespread and has gotten even easier. Don’t like a company or their products? Just accuse them of spam. Do it a couple of times in one week and, guess what, they’re off line period.

AOL and Yahoo owners can simply click a button and report anything they feel like as Spam with no consequence whatsoever if the allegation is totally baseless. The ‘this is Spam buttonก has replaced the delete key as ‘theก answer for some folks. And Iกll bet youกd have a hard time tracking down whomever made the initial AOL or Yahoo Spam complaint as well.

Time to Get Tough

There are several proactive steps you can take to protect yourself against baseless Spam allegations. Admittedly, there is nothing you can do to stop someone bound and determined to damage your reputation and business if they have a mind to do so. You can, however, certainly minimize the risk of this happening to you. But you do have to be proactive.

I recommend that you add a legal notice to your subscription Thank You page and also to every ezine newsletter issue that you send out. Something along the lines of the following…

‘the subscriber agrees, by accepting this email newsletter subscription, to indemnify the publisher against false accusations of spam to include, but not limited to, payment of all damages, loss of web hosting fees and services, all damages for loss of business and goodwill, and any and all fees or fines that may be imposed against the publisher by any federal, state, local authority or civilian business entity as a result of the false spam accusation.ก

Add the paragraph above, or something similar, just above your ezine unsubscribe link.

The reason I think this is a powerful solution is because it establishes a contract between the publisher and the subscriber. And contract law is pretty much the same in all jurisdictions when it comes to breach of contract.

Please note that what I have provided you is for guidance and informational purposes only and should not be construed as practicing law. Do check with your local attorney to make sure that this statement will suffice in your jurisdiction. But I think you get the idea.

Is this concept new? Hardly, jl Scott of the iCOP organization thought of this over two years ago. Will it scare some of your subscribers off? You bet it will. But guess what…

The people it scares off are exactly the people you DON’t want on your list anyway. They most likely have the itchy moronic fingers or the กIกve had a bad day letกs accuse someone of Spam and get them shut downก folks that you don’t want to have anything do to with anyway.

Listen, perhaps itกs just me, but I wouldn’t be fazed in the least if I saw such a caveat on an ezine I really wanted to sign up for. Would you? I only want people on my list who are responsible and willing to accept the consequences of their actions. People who, if they mistakenly accuse me of Spam and got my business erroneously shut down, would face up to their responsibility and pay for the damage they caused. I don’t want a Spam Nazi on my list who is too lazy to hit the delete key. No thanks!

Rough? Yes, but thatกs the reality of doing business on the Internet today.

Other Options Available

Paul Hancox of UpYourMarketing.com has just released a brilliant report that outlines several other steps any prudent publisher online should take to protect themselves and their online business. Itกs called ‘the ePublishers Survival Kit How to Minimize Spam Complaints and Defend Yourself Against False Spam Accusations.ก You can download a free copy of the report by clicking this link


The report is in pdf format so MAC and WIN users alike can access the information. Combine these recommendations with those in Paulกs report and youกll pretty much be covered.

Final thoughts. I don’t have to remind you of how hard you worked to build your online business. Protect yourself and minimize the risk of having it suddenly shut down by following the recommendations here and in Paulกs free report.

While you can’t stop malicious Spam complaints 100%, taking proactive steps now can go a long way to making sure your business remains safe and viable. Believe me, thatกll make you sleep much better at night! Click here to get Paulกs free report now


About The Author

Malacka Copyright 2003


Stuff that Really Works to Make You Money Online!



Feel free to distribute this article so long as it remains unedited and the resource box is included.

This article was posted on December 12, 2003

by Malacka Persa

Book Summary: The 17 Indisputable Laws Of Teamwork

Book Summary: The 17 Indisputable Laws Of Teamwork

by: Regine Azurin

This article is based on the following book:

The 17 Indisputable Laws of Teamwork

กEmbrace Them and Empower Your Teamก

John C. Maxwell, author of ‘The 21 Irrefutable Laws of

Leadership’ Published in Nashville, Tennessee by Thomas

Nelson, Inc., 2001

265 pages

To achieve great things, you need a team. Building a winning team requires understanding of these principles. Whatever your goal or project, you need to add value and invest in your team so the end product benefits from more ideas, energy, resources, and perspectives.

1. The Law of Significance

People try to achieve great things by themselves mainly because of the size of their ego, their level of insecurity, or simple naiveté and temperament. One is too small a number to achieve greatness.

2.The Law of the Big Picture

The goal is more important than the role. Members must be willing to subordinate their roles and personal agendas to support the team vision. By seeing the big picture, effectively communicating the vision to the team, providing the needed resources, and hiring the right players, leaders can create a more unified team.

3. The Law of the Niche

All players have a place where they add the most value. Essentially, when the right team member is in the right place, everyone benefits. To be able to put people in their proper places and fully utilize their talents and maximize potential, you need to know your players and the team situation. Evaluate each person’s skills, discipline, strengths, emotions, and potential.

4. The Law of Mount Everest

As the challenge escalates, the need for teamwork elevates. Focus on the team and the dream should take care of itself. The type of challenge determines the type of team you require: A new challenge requires a creative team. An everchanging challenge requires a fast, flexible team. An Everestsized challenge requires an experienced team. See who needs direction, support, coaching, or more responsibility. Add members, change leaders to suit the challenge of the moment, and remove ineffective members.

5. The Law of the Chain

The strength of the team is impacted by its weakest link. When a weak link remains on the team the stronger members identify the weak one, end up having to help him, come to resent him, become less effective, and ultimately question their leader’s ability.

6. The Law of the Catalyst

Winning teams have players who make things happen. These are the catalysts, or the getitdoneandthensome people who are naturally intuitive, communicative, passionate, talented, creative people who take the initiative, are responsible, generous, and influential.

7. The Law of the Compass

A team that embraces a vision becomes focused, energized, and confident. It knows where it’s headed and why it’s going there. A team should examine its Moral, Intuitive, Historical, Directional, Strategic, and Visionary Compasses. Does the business practice with integrity? Do members stay? Does the team make positive use of anything contributed by previous teams in the organization? Does the strategy serve the vision? Is there a longrange vision to keep the team from being frustrated by shortrange failures?

8. The Law of The Bad Apple

Rotten attitudes ruin a team. The first place to start is with your self. Do you think the team wouldn’t be able to get along without you? Do you secretly believe that recent team successes are attributable to your personal efforts, not the work of the whole team? Do you keep score when it comes to the praise and perks handed out to other team members? Do you have ahard time admitting you made a mistake? If you answered yes to any of these questions, you need to keep your attitude in check.

9. The Law of Countability

Teammates must be able to count on each other when it counts. Is your integrity unquestionable? Do you perform your work with excellence? Are you dedicated to the team’s success? Can people depend on you? Do your actions bring the team together or rip it apart?

10. The Law of the Price Tag

The team fails to reach its potential when it fails to pay the price. Sacrifice, time commitment, personal development, and unselfishness are part of the price we pay for team success.

11. The Law of the Scoreboard

The team can make adjustments when it knows where it stands. The scoreboard is essential to evaluating performance at any given time, and is vital to decisionmaking.

12. The Law of the Bench

Great teams have great depth. Any team that wants to excel must have good substitutes as well as starters. The key to making the most of the law of the bench is to continually mprove the team.

13. The Law of Identity

Shared values define the team. The type of values you choose for the team will attract the type of members you need. Values give the team a unique identity to its members, potential recruits, clients, and the public. Values must be constantly stated and restated, practiced, and institutionalized.

14. The Law of Communication

Interaction fuels action. Effective teams have teammates who are constantly talking, and listening to each other. >From leader to teammates, teammates to leader, and among teammates, there should be consistency, clarity and courtesy. People should be able to disagree openly but with respect. Between the team and the public, responsiveness and openness is key.

15. The Law of the Edge

The difference between two equally talented teams is leadership. A good leader can bring a team to success, provided values, work ethic and vision are in place. The Myth of the Head Table is the belief that on a team, one person is always in charge in every situation. Understand that in particular situations, maybe another person would be best suited for leading the team. The Myth of the Round Table is the belief that everyone is equal, which is not true. The person with greater skill, experience, and productivity in a given area is more important to the team in that area. Compensate where it is due.

16. The Law of High Morale

When you’re winning, nothing hurts. When a team has high morale, it can deal with whatever circumstances are throw at it.

17. The Law of Dividends

Investing in the team compounds over time. Make the decision to build a team, and decide who among the team are worth developing. Gather the best team possible, pay the price to develop the team, do things together, delegate responsibility and authority, and give credit for success.

About The Author

By: Regine P. Azurin and Yvette Pantilla

Regine Azurin is the President of BusinessSummaries.com, a company that provides business book summaries of the latest bestsellers for busy executives and entrepreneurs.


กA Lot Of Great Books….Too Little Time To Readก

Free Book Summaries Of Latest Bestsellers and More!

Mailto: freenewsletter@bizsum.com

BusinessSummaries is a BusinessSummaries.com service.

(c) Copyright 20012005, BusinessSummaries.com


This article was posted on March 22

by Regine Azurin

Online Marketing Law! Whats Happening?

Online Marketing Law! Whats Happening?

by: Charles Nixon III

You read that right. Thereกs a new law in California for online marketing. This law is thanks to the Californiaกs Online Privacy Protection Act.
Who does this affect the most? This affects anyone online selling anything, operating a newsletter, or collecting data in any way from users online.
It says itกs targeting กcommercial,ก and websites that offer services online. Are you selling anythign online? If not, than this doesn’t affect you… yet. It will affect you when you decide to start selling something online. So read up.
If you are a web host, broadcast, or database firm you are only responsible for your privacy policy. You are not held responsible for anyone that you are hosting under you. But do inform them of this new law.
What do you have to do? You have to that the information you collect online from visitors matches up with your privacy policy. This means that you will have to be reading and reviewing your policy often to make sure that you don’t come across any problems with users and how you use the information you are given.
You will also have to make that privacy policy link more visible. Cause if the users can’t see it or find it than to them it most likely doesn’t exhist. So no more of those fine print privacy policy notes at the bottom of websites.
How long do I have? The law is in motion now. It started July 1st, 2004. You should look into moving that privacy policy link up with the rest of your links.
How do I read more about this law? I have a copy of the PDF on my website available for you to download: http://www.charlesnixon.com/ab_68_bill_20031012_chaptered
or you can download it at www.leginfo.ca.gov: http://www.leginfo.ca.gov/pub/bill/asm/ab_00510100/ ab_68_bill_20031012_chaptered.pdf
กItกs only four pages and a pretty easy read compared to most legislation Iกve seen in my time.ก says Publisher Anne Holland

About The Author

Charles Nixon Website Designer. Driven by Creativity. Building websites to increase sales, and web presence. Did you start your business to create a website? Or to run your business? CharlesNixon.com may be the web design firm for you! Competitive prices and your project delivered on time and on budget.



This article was posted on July 13, 2004

by Charles Nixon III