The Lazy Manกs Way To Building a Massive List In Minimum Time
by: Dan Kelly
As you read every word of this article, youกll be stunned by how quickly and easily you can build a massive list of opt in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?)
Iกll get right to the point…
It can be a real pain in the butt trying to build an optin list using the กold schoolก methods of list building that every Internet marketing guru out there is teaching these days.
They tell you… กUse pop ups and pop unders, delayed pops, and exit popsก, กPut a subscription box on every page of your websiteก, กUse PayPerClick (PPC) search engines to drive traffic to your optin pageก, etc. etc. etc.
Those methods are OK, in my opinion. If you’re using them now and they are effective for you, continue using them. If you’re not, Iกd suggest that you at least experiment with them to see if they work for your situation.
> THE BIG PROBLEM IS THIS…
The two biggest problems youกll face using the กold schoolก methods are… either it takes way too much of YOUR TIME or it costs way too much of YOUR MONEY to build a list of any respectable size.
(In the BizOp, MLM, and Internet marketing arenas, many potential joint venture partners won’t even talk to you unless your list has at least 50,000 100,000 subscribers.)
> WHATกS THE SOLUTION?
Instead of waiting for customers to come to you (which you have to do even with PPC search engines)…
You can BUY subscribers.
Thatกs right! There are companies out there that will sell you the names and email addresses of people that have REQUESTED information about business opportunities.
> WARNING: NOT ALL LEAD SOURCES ARE CREATED EQUAL
There are 8 things you want to look for from any lead/subscriber source.
Here they are:
100% OptIn: You want to buy the contact information of people that have actively requested more information. There are various methods of capturing contact information. Some leads sources sell you names that came from CDROM that has 12 million names on it. Some lead sources precheck the subscription box, so many of their leads didn’t know that they were going to be sent any information from you. You want to make sure that all the names you buy have explicitly requested the information that you are going to send them.
Targeted: You want Business Opportunity Seekers ONLY! What good is it if the names you buy really just wanted to be on someoneกs joke list or recipe newsletter? Iกll tell you… Absolutely NOTHING! Actually, less than nothing if you get a lot of SPAM complaints and your ISP bans you from sending emails or your email addresses ends up on blacklists all throughout the Internet.
Only กFreshก Leads: Plain and simple… The older the list, the less responsive it will be to your offer. As time goes by, people become less and less interested in what they requested information on. The more time between their initial request and your first contact, the easier it is for them to forget that they even requested information. My personal recommendation is that you never buy leads that are over 30 days old, unless you can get them at a steep discount.
Quick Turnaround: You don’t want to wait months for your leads source to fulfill your order. Many smaller sites aren’t able to keep up with the demand for leads so you could be waiting months if your order is large. You want a source that can fulfill large orders in a timely basis. Time really is money… especially when someone has yours, and you’re left waiting months for your list.
Accessible & Effective Support: You want to be able to ask a question any time, day or night, and get a fast, courteous, and most importantly, effective solution to your concern. With some companies, you send them an email and it takes them days to get back to you, if they reply at all. And, speaking bluntly, many of them use incompetent people for their support because they’re only after a quick buck. Their motto, กGrab the money and run… They should be able to figure it out.ก
CANSPAM Compliant: If you buy a list that has been harvested from websites, forums, newsgroups or any number of other places, you could get in serious trouble just for sending them your email. Itกs just not worth it! Please, only send your information and promotional material to people that want to hear from you.
Exclusivity: You don’t want to compete for your leads attention any more than you have to. Spam filter, blacklist, and unexplainable Internet กglitchesก cause email marketers enough grief. You want to know that your list is not going to be resold to a dozen or a hundred different marketers. My personal recommendation is that you NEVER purchase a lead that is sold to more than 5 marketers. The quality of response will be horrible if you’re competing with that many people for your prospectsก limited time and attention.
Alternate Means Of Communication: If you can get them, you also want their home address and home telephone number. If you’re really serious about promoting your opportunity, you should be communicating with your prospects with more than just email. Postcards and short phone calls/message have be proven to increase response to almost any offer especially offers where people are naturally skeptical at the outset.
BTW, some websites (I won’t name any names.) make it sound like they’re doing you a favor by กgiving you their name at no additional costก. Give me a break! Names are MANDITORY!
ACTION STEP: Now that you have the criteria, you should evaluate your current lead sources and check out a few new ones.
About The Author
Dan Kelly is the CEO and webmaster of BizOpListbuilder.com
กHelping entrepreneurs build and profit from their single greatest marketing asset their list.ก
To see how inexpensive it can be to get your very own list and to check out all 8 bonuses you get buy ordering today visit http://www.BizOpListbuilder.com/ today. Youกll be glad you did!
I look forward to helping you build and profit from your very own optin list.
This article was posted on March 23
by Dan Kelly