How to Determine Good Online Business

How to Determine Good Online Business

by: Mira Marsellia

Many people would like to start an online business, but sometimes get confused by so many offering letter which contained with hoax and seemed like scam things.

If you like to determine whether an online business is reputable one and do will give you potential income that works, you must spot in their website the things hereunder.

Good online business must have YES answer for this following question :

Is there any real address and real people behind the business?

Do you think they have good product not only for you but for MOST of people that will make people buy again and again?

Do they provide a trustworthed payment method for the transactions?

Do they have good marketing kit and representative tools for you ?

Do they have continuous education and training program?

Do they provide you with reasonable pay plan and better comission payment method?

If thereกs any representative sending you offering letter, also note for the alarm sign in this kind of letter:

Look at the title text on email subject. Do you think the email was originally written by the person who sent it to you?

This is NOT SPAM or This is NOT HOAX in title, is a phrases in title which indicated an unsolicited email indeed.

No valid reference or link to outside resource could give you more confirmation

Claims for some business which absurd and much exaggerate, and you never heard before from legitimete sources.

The language in those kind of letter give you less information and most of them geared to persuade you.

Many of them using excessive CAPITALS and EXCLAMATION marks and using extreme phrases.

Good email business letter always provide you with link to stop receive offering letter from them and the link to unsubscribe you from their database.

A representative of real business opprotunity will like to provide you with their real name, phone number, and valid address.

To find more about determining good online business, read here http://fantasticfree.blogspot.com

About The Author

Mira Marsellia is an Internet marketer and independent representative for Financial Freedom Society Inc and member of Elite Team. Subscribe here and you can get 30 days Free Training to success in internet business.

[email protected]

This article was posted on December 07, 2004

by Mira Marsellia

How To Turn Leads Into Sales With Autoresponders

How To Turn Leads Into Sales With Autoresponders

by: Chad Cook

It is an established fact that autoresponders can boost sales. Customers tend to buy, and buy more, from people they are familiar with. But as the web is a faceless arena, how do you create familiarity then? The answer is an autoresponders. After a customer has answered to your advert or notice on the web, you can create a situation of familiarity automatically with auto responders to convert that initial response to a sale. After all that’s what businesses exist to do.

The safest technique is to follow up the initial enquiry or interest with enticing messages. Customers usually need more information or confidence to buy.

In this regards, you will have to put your autoresponders to work.

This is how it goes:

You set up autorespnders to send three presell messages to the prospective customer who has expressed interest in your product. In the initial followup letter, you don’t need to say much else the interest will wane right away. Customers rarely tolerate hard sales approach.

Rather be brief and emphasize the importance, uniqueness or cost effectiveness of your product or service. Remember that, this letter is supposed to encourage the reader to buy without going much into service or product specifications.

On the second day, the autoresponders will have to send a second letter. This one should be explanatory and particularly – particularly – mention why the customer needs to buy and the benefits he will derive from such a purchase. Make sure you have stated the price, quantity, terms of shipping, taxes and after sales support in clear, common English language. Avoid technical jargons which may need a lot of interpretations. You want your clients to buy quickly and not refer to encyclopedias before understanding terms you have used.

The third letter from the autoresponders can be sent about a week or later from the date the second one was sent. In this letter, you suggest to the reader that perhaps he was unable to respond due to busy schedule, meetings, etc. The purpose of tgis letter is to rekindle his interest or remind him of your offer. Now, do not repeat the same things you said in your previous letter. Rather take a different perspective to present your product or service.

If the third letter from the autoresponders fails to yield any response, then stretch the timing of the next letter to a month. If the reader sees your letter regularly and one day decides to purchase the product, you will be the first he turns to as he would have by now accumulated a lot of info about the product to make a decision. Perhaps more importantly, you would have created the familiarity needed by people to build trust and confidence.

It may have to be understood that not all autoresponders can accomplish the task we have enumerated above. The functions we have alluded to in the article can best be handled by a professional auto responder such as the ones found at http://www.aceresponse.com/ These are high grade autoresponders with excellent facilities for designing the letters, setting the timing and even performing other auto pilot duties.

So that is how autoresponders can do the job of a salesman for you – all at the click of a mouse. You don’t need extensive knowledge to be able to put this sales generating method into practice. Neither do you need to know about html. You simple knowledge about websites and email is all you need to get the power out of this tool.

Article was written by Chad Cook

About The Author

Chad Cook has been doing email marketing since 2000. You can learn more about his autoresponder Tips & Tricks at: http://www.aceresponse.com/AutoResponder_Tips.pdf

For more of Chadกs Internet marketing tips, tools, news, articles, and resources, visit: http://www.aceresponse.com/

[email protected]

This article was posted on August 08

by Chad Cook

Yanik Silver Asked Some Questions That Peaked My C

Yanik Silver Asked Some Questions That Peaked My Curiosity

by: Jason Blackston

Itกs so simple! I wish Iกd discovered it a year ago!

There are a few marketers that stand out from the crowd. One of the hippest guyกs on the internet scene these days is Yanik Silver.

Heกs about to turn 30 and has already made a huge name for himself online. Since I am almost a year younger than Yanik, I find his success a tremendous motivator.

So what has Yanik Silver taught me?

Actually lots!

But the one thing that stands out like an 8 foot tall man stepping out of an elevator, is Yanikกs use of questions in his sales copy.

The title of this article is, กYanik Silver asked some questions that peaked my curiosity.ก That title may lead some of you to think that Yanik actually called or emailed me some questions. But this simply is not the case.

The truth of the matter is that when I went to some of Yanikกs web sites and read the sales copy, it was like he was personally speaking to me.

If youกve ever read any of Yanikกs copy, youกll notice how he poses questions. Some questions are simple and obvious questions, while others make you think a little harder. But he doesn’t stop there…

He asks you a question and then he puts you in a situation where you start seeing the benefits. For example, he has a site called กInstant Sales Letters.ก

Hereกs how it starts and here were my initial thoughts:

Dear Friend,

How much is one good sales letter worth?

ME: Iกm not sure…

Suppose you could sit down, write a simple letter to your prospects and customers, mail it and then have your phone start ringing off the hook.

ME: Iกd like that.

Imagine…one letter could bring you tons of hot leads and new customers, get them to keep buying over and over again, reactivate ‘lost’ customers, and even provide you with a constant stream of referrals. So anytime you need more business you simply turn the tap on… it’s like having the goose that lays the golden egg.

ME: WOW! I want to know more!

Yanik asked a simple question then he followed it up with a hypothetical situation. Heกs peaked my interest and I want to know more.

He has hooked me into reading the rest of the sales copy…

And the funny thing is that he never gave me a direct answer. Why does he do this?

Simple. The value of a good sales letter is going to differ depending upon the person. Yanikกs objective is to get you to think about the question on a personal basis.

So what can be learned from this information?

First, don’t just ask a question to your readers! Make them use their imagination. Put them in a position where they want to know more about you and your product.

Itกs kind of like this:

How does a 5 day 4 night all expense paid trip for 2 to Hawaii sound?

Suppose you could lay on the beach and be waited on hand and foot for 5 whole days..

Imagine..seeing some of the worldกs most beautiful scenery and experiencing the peace and tranquility of the Hawaiian islands. And it won’t cost you a penny!

Sure a 5 day 4 night all expense paid trip for 2 to Hawaii sounds nice. But itกs the hypothetical situation that hooks the reader. Just asking the question is not enough…

Itกs imperative that you involve the reader. Make them imagine sitting on the beach being waited on hand and foot! By doing this, you are peaking their curiosity and they will inevitably want to know more.

Asking a question seems so simple, but itกs what you do with that question that makes all the difference!

GoVisitors.com http://www.govisitors.com

Discover how to turn your web site visitors into paying customers! Sign up for your free epackage at:

http://www.govisitors.com/epackage.html

GoVisitors.com © 2003

About The Author

You can download a formatted (60 Character version of this article at http://www.govisitors.com/jb/article6.html * Read the ‘read Me Firstก text file for distribution information. Have a great day!

[email protected]

This article was posted on December 15, 2003

by Jason Blackston

Creating Painted Effects with illustrator 7.0

Creating Painted Effects with illustrator 7.0

by: Carla Ballatan

Newer versions of the software program Illustrator gave us useful features to dig in. Still, no matter how happy we are about the new features, time after time, in the process of making our designs more creative and innovative, we turn on old tricks of the program. Creating painted effects using Illustrator is an old trick. Now and again, you’ll find this trick useful.

So, we give you some tips and directions on creating your very own painted image with Illustrator. If some of you have newer or older versions than the Illustrator version 7.0, you might find that some paths in the directions here have been slightly altered. So here we go…

First, type out a letter of your choice, let’s say a letter E, and create some polygon shapes to fit behind it. Try out small squares for the letter E and make sure the shapes would fit behind the letter. To send out the four squares at the back of the letter E, select the squares with your ขblack arrowข selection tool and click OBJECTARRANGESEND TO BACK and voila! You have now four boxes behind your letter E.

Then, select the letter E and create outlines for it by clicking TYPECREATE OUTLINES. To change the shapes into compound paths, Select CTRLA and then OBJECTPATHFINDERDIVIDE. Don’t be afraid of making mistakes. The CTRL Z command will take you back to every step you took.

Now, it’s time to select parts of your shape, change its colors and pull the individual shapes apart from one another. You can do all of this by using directselection tool. After pulling the shapes apart, rotate some slightly by selecting your rotate tool. After doing that, add some effects that would make the shape’s paths slightly roughened. Choose FILTERDISTORTROUGHEN to create this effect.

Not satisfied, yet? Use your TWIRL tool and twirl the shapes around. Ooops…no twirl tool on your old Illustrator version? Try using FILTER, then. Twirl the shapes around as much to your satisfaction, but make sure it’s still recognizable and readable especially if you’re using text. Want to see the shapes without the selected paths? Hit CTRL H and be gone with the blue select marks, though the paths are still selected. To make the blue select marks reappear, hit CTRL H again!

Finally, use OBJECTPATHFINDERSOFT with a value of 100%, to blend the colors and give you the painterly effect. It’s best to select an appropriate color format, aside from the default CMYK. You may see a rasterized image by selecting OBJECTRASTERIZE.

A word of caution, though, go back one step by hitting CTRL Z since once you saved the image rasterized and closed, you won’t be able to edit it anymore. You can also copy/paste your creation into a new document inside the Photoshop and if you need to print from Illustrator for spot colors, select Split Along Path option in the Document Set Up, first. Keep on painting!

About The Author

Lala B. is a 26 yearold Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a nongovernment organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion mysteries, horrors, psychothrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com

[email protected]

This article was posted on March 03

by Carla Ballatan

Double Your Revenues with Joint Ventures

Double Your Revenues with Joint Ventures

by: Glen Hopkins

The best way I know of to multiply your online results, such as doubling the size of your optin email list, or increasing your sales, is through the use of joint ventures.

Joint ventures are partnerships created with other reputable business people that create a winwin situation for not only you and the person you partner with, but also your customer!

A great example of a joint venture that can be used to double the size of your optin subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. This is called co registration.

Hereกs how you do it. Create a subscription page for your newsletter. Once the visitor subscribes to your ezine, have them automatically forwarded to a ‘thank Youก page that offers your partners ezine along with a recommendation. The recommendation will greatly improve the response you get so give your partner a good one.

Now all you have to do is have your partner do the same thing. Provided you are both generating approximately the same amount of new subscribers per day, you will DOUBLE your subscription rate!

This technique can be done with simple programming or the use of a popup window. You can find the script for a popup window at: http://wsabstract.com/popwin/index.shtml. To see a sample of how I use this technique check out: http://www.jokeboy.net You will notice, I have modified the technique a little to suit my needs. What I have done is forward the subscriber to my contentrelated, ezine subscription page, where other publishers pay me to collect thousands of subscribers for them every month. To learn more about this service visit: http://www.listopt.com/lbsignup.html.

The second type of joint venture is in the form of a personal endorsement that each partner sends out to his respective ezine readers. This technique will yield you amazing results.

What you want to do is work out a deal with your joint venture partner whereby you can offer his subscribers a special offer or discount for your product or service. By doing this, your partner wins because in the eyes of his readers he is making them an exclusive offer (and therefore, the subscriber wins too). Your partner may also reap the rewards of any referral fees you might give him. And you win because of all the new business that is generated for you for free!

Below is a sample of my latest joint venture endorsement letter that a partner of mine sent out to her entire subscription list. I in turn sent out a similar letter to my subscribers. The letter will give you a clear picture of how you can implement this technique right away.

******* SAMPLE JOINT VENTURE LETTER *******

Dear friend,

Why would a publisher of a Joke Ezine write to you about a subscriber acquisition service?

Itกs because I felt it was so important that you find out about The ListOpt List Builder Service. You know there aren’t too many businesses nowadays that meet your expectations, let alone exceed them. But ListOpt Publications has done just that.

And thatกs why I wanted to personally introduce you to Glen Hopkins, the owner of ListOpt Publications.

For 4 years now, Glen has collected tens of thousands of opt in email addresses for my ezine and has been an absolute pleasure to do business with.

And since Iกm always on the look out for great deals for my valued subscribers, friends, and fellow ezine publishers, I asked Glen if he could let me do something special for you. After a bit of กfriendly persuasionก he agreed!

So hereกs the deal: When you join The ListOpt List Builder Service and forward this letter to Glen, youกll get $5.00 added to your account credit. Iกve attached information below so you could see what Glen has to offer.

Take a look at it and then contact Glen at [email protected] right away. Youกll be glad you did.

Sincerely,

Your Name

www.yourdomain.com

****** END SAMPLE JOINT VENTURE LETTER ******

Can you see the potential in doing something like this? Iกm sure you can. So get you wheels turning and think of who YOU could create a profitable joint venture with, and set it up today.

Of course, if you are interested in creating a joint venture with me, please send your suggestion to [email protected]. I am always looking for new business partners to multiply results with!

You have permission to reprint this article provided you include the following resource box:

About The Author

Glen Hopkins is the director of ListOpt Publications Inc. If you’re looking to build your newsletter subscriber base quickly, easily and inexpensively, visit http://www.listopt.com and learn what hundreds of other publishers are saying about ListOptกs amazing List Builder service.

This article was posted on October 14, 2004

by Glen Hopkins

How To Build Your Sales

How To Build Your Sales

by: David Coyne

You may have heard of joint venture marketing, It’s used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dcinfobiz.com), Joint venture expert and entrepreneur John Alanis describes it as ขa mutually beneficial agreement to sell similar products or services to customers or prospects.ข

You approach another entrepreneur and ask them if they’ll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you’re looking for a j/v partner. Be sure to tell them you’re looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You’ll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you’d like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:

Offer to do all the work. You’ll handle all the mailing, marketing documents, and product fulfilment.

Collect the customer money yourself and then send your j/v partner his cut for each sale.

Stress the fact that your partner will be ขgetting money for no work.ข This is a strong incentive for an entrepreneur to become your j/v partner.

You will deduct your mailing costs and other expenses first and then split the balance with the partner.

Always get your j/v partner to sign your letter agreeing to your terms.

Include an ขexit clause.ข This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.

By following these steps to a joint venture, you’ll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

And, most importantly, you’ll increase your sales.

About The Author

Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to [email protected]

This article was posted on February 25, 2003

by David Coyne

Extend Your Book’s Life With a Sales Letter

Extend Your Book’s Life With a Sales Letter

by: Judy Cullins

Authors, publishers and business owners are great at getting their books written and launched. But after the initial oneyear honeymoon, sales slow down. To counter this, make sure to let your audience know about your bookกs benefits and how it can help them in their lives. Keep your book alive and selling well for years when you write a sales letter.

You can write your first sales letter in less than two hours. As you practice, you will be able to write a short one in only one hour.

What Every Sales Letter Needs to Pull Orders and Profits

1. Start the letter with a benefitdriven headline and include headlines throughout.

Example: กWant a Quick and Easy way to Quadruple your Online Income in Four Months?

If you answered, กYesก to yourself, the headline succeeds, because you will keep reading. If you said, กNo, I don’t believe this, but Iกm curious about where this is going,ก the headline still succeeds. You win when your headline seduces your potential customer to read on in your sales letter and finally to decide to buy.

2. List the top five benefits of your book with bullets.

To define your top benefits start with a list of challenges your client or customer wants solutions for. If you are not rock sure of who your audience is and what they need, your sales copy won’t work.

Essentially, you need to say how your book will make someoneกs life easier or richer in time or money; how it will entertain or inspire; how it will make readers be more successful, more attractive, healthier; how it will help them feel better and avoid catastrophe, sickness, or surgery.

Remember to highlight your bookกs ultimate benefit above the others. This could be the opening headline. If you list more than five benefits use the strongest three to five as your bullet points. Sprinkle the rest throughout your copy.

3. Address your potential buyerกs resistance.

Tell a background story about where your audience is NOW so they will connect emotionally with your solutions. If your book is designed for people who want to write, the sales letter should focus on the fact that many people don’t write books because they doubt that their books will sell well enough to justify all the effort; they worry that a book may not be significant enough, that writing it will take too long and publishing it will cost too much; and besides, they really aren’t writers.ก One, by one, a good sales letter will address a potential buyer’s major concerns.

4. Provide a quick overview of the book’s features.

One client wrote a book on ways to live a successful life. Her top features included *a doityourselfข approach, *reallife coaching examples *mastering the art of ‘moseying’ and *practical tips and strategies that can immediately be implemented into your everyday life.

Example: In this treasure chest you will….

Impact your letter more when you combine your best benefit with a feature such as ขBalance work and home by mastering the joy of moseying.ข While benefits sell and features explain, your web or shorter email sales letter needs to mention features so your potential buyer will know what’s inside your book.

5. Sprinkle testimonials throughout your sales letter.

Since people who learn about your book are more likely to buy it when they think other people already have, it’s important to offer testimonials from experts in your field, relevant celebrities, and satisfied users who have profited from your advice. Don’t send the whole book to people when you ask for testimonials. Just send them a list of the benefits and phrases to make it easy to respond as well as the title and introduction.

6. Offer your potential buyers three or four chances to buy.

They may have already decided to buy before encountering your sales letter, so put กBuy Nowก information near the top and present more buying opportunities along the way after your list of benefits, your summary of the book’s features, and your testimonials.

7. End your sales letter with a 100% moneyback guarantee.

When you offer an ironclad guarantee’this product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don’t work for you within 60 days, weกll cheerfully refund your money, and you can keep the product too! people see your book as valuable enough for you to put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

8. Share the downside of your book.

Being up front about your bookกs limitations can increase your credibility and create empathy.

Example: ‘this ebook won’t write the book for you, or even get it published, but it will show you the steps and resources you need to write compelling copy, finish fully and sell well.ก

9. Include your credentials.

Obviously, expertise is important. One author wrote a book on stress and how it affects relationships. Her sales letter included ขI interviewed 30 couples and included their answers to my ขwhat do you do daily to keep your relationship alive and joyful? My 20 years background as a marriage and family therapist includes 10 years coaching, consulting and presenting 25 seminars a year.

Keep your book alive and selling well for years with a sales letter emailed out and on your Web site.

Judy Cullins ©2004 All Rights Reserved.

About The Author

Judy Cullins, 20year Book and Internet Marketing Coach with small business people who want to make a difference in peopleกs lives, build their credibility and clients, and make a consistent lifelong income. Author of 10 eBooks including กWrite your eBook Fast,ก กHow to Market your Business on the Internet,ก and กCreate your Web Site With Marketing Pizzazz,ก she offers free help through her 2 monthly ezines, ‘the Book Coach Says…ก and กBusiness Tip of the Monthก at http://www.bookcoaching.com/optin.shtml and over 155 free articles. Email her at [email protected].

This article was posted on November 19, 2004

by Judy Cullins

Tooting Your Own Horn

Tooting Your Own Horn

by: C.J. Hayden

กIf he who has a thing to sell Goes and whispers in a well, He won’t be so apt to make the dollars As he who climbs a tree and hollers!ก Anonymous
Every day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only people aware of these significant events are the individual you are speaking with and you.
We might chuckle at artists or performers who are waiting to be กdiscovered,ก but sometimes business owners are just as guilty of hanging back when thereกs boasting to be done. Below are some examples of occasions for informing the media, your clients, referral partners, and very importantly, POTENTIAL clients that you have done something special:

Winning an award or competition
Being elected or appointed to office in a professional or civic organization
Obtaining an important new client or contract
Giving noteworthy service to an existing client
Opening or relocating your office
Expanding to serve a new market
Offering a new product or service
Launching a new or redesigned web site
Publishing the first issue of a newsletter
Reporting an invention or discovery
Expressing a unique opinion on a topical subject
Being selected to speak at a major conference
Completing a survey or study
Having an article, white paper, or book published
Getting a mention in the news
Landing an interview on radio, TV, or a live chat

When any one of these events occurs, notify all your clients, prospects, and referral partners by letter or email. Include a copy of any item referenced in your letter, or let readers know where they can learn more. For example, if you will be speaking at a conference, mail a copy of the program, or mention the conference web site.
It gives you extra credibility if the event you’re reporting is also acknowledged by someone else. When you give great service to a client, ask for a testimonial letter. Then include the letter in mailings and your marketing kit.
Many of these developments are newsworthy enough to inform the media. Write a news release describing what has occurred and your opinion about it. If you win an award, describe how it made you feel. If you are elected to office, outline your goals for the organization. Include in your release a brief paragraph about your background.
Send your news release to your own trade press and all your local media outlets. If you are nationally known already, include national outlets as well. Follow up with a phone call to offer additional information and find out if they plan to run the item.
When you do appear in the news, no matter how small the mention, capitalize on it. Unless you are on the cover of a major publication or featured on national TV, don’t expect a lot of people to contact you as a result of your appearance alone.
In addition to reprinting articles about you or by you for everyone on your mailing list, keep them on hand. Include them in your marketing kit for prospective clients, speaking engagements, and future media opportunities. Use them as handouts at trade shows. Frame them and hang them on the wall of your office. Post links or entire articles on your web site.
When you land a radio, TV, or live chat interview, let everyone on your mailing list know when you will be on. Youกll probably get more business from telling people about it than you do from the program itself.

About The Author

C.J. Hayden is the author of Get Clients NOW! Thousands of business owners and salespeople have used her simple sales and marketing system to double or triple their income. Get a free copy of กFive Secrets to Finding All the Clients Youกll Ever Needก at http://www.getclientsnow.com

This article was posted on May 02, 2004

by C.J. Hayden

Top Ten Ways of Why and How to Write your Bookกs S

Top Ten Ways of Why and How to Write your Bookกs Sales Letter Part 2

by: Judy Cullins

Authors/publishers are great at getting their books written. But after the initial oneyear honeymoon, sales slow down. To counter this make sure your print or ebook will keep on selling from the first day, the first year, even for life. Count on this being a two to three year project to become well known.

Write a short sales letter for each book.

Whether you have a web site or not, you can write a first class, mustbuynow sales letter. Since you are making your book a business write a sales letter for each teleclass and service as well. I even write one for my bookcoaching services.

What Every Sales Letter Needs to Pull Orders and Profits

You can write each sales letter in less than four hours the first time. As you practice, you can an excellent one in two hours.

For part one of this article email [email protected].

5. Sprinkle Testimonials Throughout your Sales Letter.

Potential buyers who visit your site are pulled to buy when they think other people have already bought and liked your book. If other people are happy with your product or service, they will be too.

Include testimonials from experts in your field, celebrities, man/woman on the street, and other people who have profited from your book’s advice. Learn how to approach influential contacts through email friendly notes and requests. To save these busy people time.(they want to help, but consider itกs time consuming to create testimonials) ask them look at your list of 510 benefit phrases, and a page of your table of contents to give you’re a testimonial within a few weeks. Remember, they don’t have to read the whole book to give you a testimonial. Don’t be shy on this one. It’s part of the publishingpromotion process.

Give as you receive. Give that person something of value. Study their web site or read their ezine, and send them a short helpful tip, report or joke.

6. Offer your potential buyers three or four chances to buy.

Are you a skimmer? Many visitors are too. They may have already decided to buy before coming to your sales letter, or after your sparkling headline, book cover, and introduction don’t want to read more. After the cover, offer a กClick Hereก or กBuy Nowก near the top of the letter. Offer more buying opportunities along the way after a list of benefits, whatกs in this book (features), and testimonials. You may offer by a download eBook by credit card or with a tollfree telephone number—maybe three or four times.

7. Make your Sales Letter Credible.

To boost sales, authors often add free bonus reports related to their book. Visitors often want the bonus special report more than the product itself. The bonus ขHow to Get Testimonials From the Rich and Famousข I offered with the ขHow to Write your eBook or Other Book Fast!ข on my web site’s ขDiscounts of the Month.ข Link increased that book’s sales double in one month.

Make sure your free bonus reports do not cost more than the price of your product. Would you believe this offer กOrder this for $49 now and receive 4 special bonus reports worth $395?ก

8. Share the downside of your book to create empathy.

For example, ‘this ebook won’t write the book for you, or even get it published, but it will show you the steps and resources to write compelling copy, finish fully and sell well.ก

9. Include your expert credentials

กI spent 6 months researching this book and 3 months writing it. My background includes 23 years bookcoaching, presenting 70 writing and marketing seminars a year, and 48 published clients since 1999.ก

10. End your Sales Letter with your 100% MoneyBack Guarantee.

When you offer an ironclad guarantee, people see your book as so valuable that you put yourself on the line for it. They will be more likely to buy and be satisfied with their purchase.

‘this product comes with a 100% Money Back Guarantee. Read the book cover to cover, and if the strategies don’t work for you within 60 days, weกll cheerfully refund your money, and you can keep the product too!ก

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won’t know you as the expert, and you won’t make the sales you want.

Judy Cullins ©2005 All Rights Reserved.

About The Author

Judy Cullins, 20year Book and Internet Marketing Coach works with small business people who want to make a difference in peopleกs lives, build their credibility and clients, and make a consistent lifelong income. Author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten NonTechie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, ‘the BookCoach Says…,ก กBusiness Tip of the Month,ก and blog Q & A at http://www.bookcoaching.com/optin.shtml and over 170 free articles. Email her at [email protected].

This article was posted on March 08

by Judy Cullins

10 Steps to Writing an Effective Thank You Letter

10 Steps to Writing an Effective Thank You Letter

by: Robert Moment

The interview was fantastic; you know that you impressed with your perfect answers and excellent resume. You also know that, from this point on, you just have to sit back and wait for the telephone to ring with your future employer on the line, begging you to come to work. You know this, right? Very wrong. No matter how wonderful the interview or great the resume, you can never be sure that you will get the job of your dreams—anything can happen. However, one way to help shift the odds in your favor is to write a Thank You Letter. This courtesy is often ignored by job candidates; so, if you take time, future employers are likely to take notice. An effective Thank You Letter can push you closer toward your career goal. The Thank You Letter should always sell your skills and how they will help your future employer.

To write the proper Thank You Letter, follow these simple but effective tips:

1. Keep It Short

A typical Thank You Letter is one page in length; this allows you to make your point without going on too long. Remember that most employers do not have the time to read page after page of gratitude. Show that you understand by keeping your letter short. You show courtesy in two ways.

2. Refresh Their Memory

Refer to specific pieces of information discussed in your interview—this shows that you paid attention and can remember detail. By doing this, you can remind the employer why you are best for the job.

3. Send It Off

After your interview, begin writing your Thank You Letter. Do not wait; the employer should receive your letter within 48 hours. This shows proper respect. If too much time passes, a letter is not likely to help you. Your potential boss will probably forget you.

4. Be Professional

Your letter should be typed on plain, white paper. Do not use items like colored paper or special bonded paper. Do not send your letter through email or handwrite it. That shows a lack of respect.

5. Emphasize Everything

In your letter, be sure to reemphasize your qualifications and experiences. Remind the employers of why you truly are the best person for this position. A Thank You Letter can serve to alleviate any doubts he/she had of you during your interview if you stress your best qualities.

6. Extra Information

Make sure to save room in your letter for extra information that you may have forgotten to mention during your interview, or that the employer did not ask for. This can help reinforce you in their minds.

7. Be Original

Do not simply copy an example of a Thank You Letter and fill in the blanks; your letter must be of your own design. Otherwise, you can come across as unwilling to put effort into your projects.

8. Encourage Contact

Give your pertinent information (Email, Home Phone, Cell Phone, etc.). This will allow the employer to decide whether he/she wants to contact you or not—you give them the chance. If you do not put your information in the letter, you may very well miss an opportunity.

9. Proofread

While an employer will appreciate a Thank You Letter, he/she will not appreciate one with spelling or grammar mistakes. Before you send your letter, proofread it; and, once you have read and reread, allow someone else to do the same.

10. Close With Gratitude

Without sounding overly dramatic, make sure that you thank the employer for taking the time to interview you. Thank them in your own way.

By following these steps, you can impress your future employer and give yourself the edge against other candidates. A simple courtesy could become the deciding factor of getting that perfect job.

About The Author

Robert Moment is an author, business coach, and success strategist. He has successfully consulted and advised hundreds of job seekers. His most recent ebook, ขWhat Matters Most is Employmentข ( http://www.jobsearchrx.com ) is a concise guide, packed with information and tips on finding and getting careeradvancing employment in today’s job market.

[email protected]

This article was posted on April 11

by Robert Moment

Creating And Promoting Your News Letter

Creating And Promoting Your News Letter

by: Niki Mcelroy

THE CREATION

If you haven’t got around to starting a news letter, I will Let you know itกs easier than you think! I will start on the pretence that you have already established your website. That means you already have a topic of conversation. It doesn’t matter if you are doing a site on multilevel marketing, or religion, or stories that inspire, you will want to keep your news letter based on that topic.

There are a few different methods to starting your news letter. I will cover two of them.

One option you have is to use outlook express to manage your news letter. You can even use it to create HTML style news letters Like the big sites do.

Hereกs the steps to do that:

Click on create mail

Click on view

Click on source edit

Notice that three tabs show at the bottom. Click on source

You can now modify the code however you want (if you don’t know html click: http://www.freeandfrugal.com/ebooks.html)

Just a tip

Link to graphics through your website, if you link them to your computer they may not show in all email boxes.

The second option is a more professional aproach, you can get a script for your website that works great. You will need to be able to run your own cgi scripts on your server to take advantage of this offer. This is a great script that I have used my self and dont have one complaint yet. Click the following link to get this script for your site:

http://www.dtpaus.com/cgiscript/allcgi.shtml

Once your news letter gets large enough you will want, and most likely need, to use this option. The best thing about using this script is that your subscribers are automatically added with the sister script and unsubscribed by either the sister script or the script I am suggesting. Both save you time and money, as they are free.

All that is left for you to do is come up with content for your news letter, even if itกs something as simple as site updates.

Promotion

You will want to promote your news letter because you will find that just a simple link or banner that says subscribe isn’t good enough. You may want to use a popup or a pop under window letting people know about you news letter. You can use the pop up upon visitors entering or exiting your website. I suggest using the pop under as it is far less intrusive.

A great place to generate this code for free is: http://willmaster.com/possibilities/members. You will only have to sign up for the weekly news letter. For all the great free tools and you can use for having a free membership, it will be well worth it!

Offer an incentive to subcribe to your news letter or ezine, like a free E Book, free membership, or maybe a chance to win a prize. Your subscription rate will double!

Another far more effective way of promoting your news letter is through a subscription service. You can learn how to build your subscriber news letter base. quickly, easily, and inexpensively with valid, 100% double optin subscribers guaranteed! You can choose from the number of subscribers you would like to have every month so you wont have to break the bank. You won’t have to waste your time with worry about the hassle and aggravation of having to track your results you only pay for what they deliver! Click now to learn how:

http://www.freeandfrugal.com/cgibin/to.cgi?l=listopt

This is most likely one of the best methods of paid advertising online. These are your guaranteed return visitors. You want to keep your subscribers so don’t bombard them with emails or you will lose them. Daily and a couple of times a day are to much! Let them know how often they will hear from you so that you are not loosing them. This mostly is directed at those of you who want to email your subscribers more than once a week.

About The Author

Niki Mcelroy is the owner, editor, and webmaster of www.freeandfrugal.com. We currently have two employees and a very busy Internet site. I run a Christian based freebie news letter, a weekly inspirations E zine, and a news letter to help business owners increase there sales, traffic, and subscribers. When you are looking for a job you can operate from the comfort of your home office, remember, if I can do it so can you! If you can’t find the job, create it!

[email protected]

This article was posted on March 06, 2003

by Niki Mcelroy

How To Write SuperEffective Ads and Sales Letters

How To Write SuperEffective Ads and Sales Letters!

by: Dean Phillips

‘the more things change, the more they stay the sameก. That saying couldn’t be more true, especially when it comes to writing ads and sales letters.

The same things that worked fifty years ago, continue to work today. Yes, times and technology has changed, but people haven’t. At least, not the way we react to an effective advertisement.

When writing an ad or sales letter, there are two critical points you must NEVER, EVER forget:

1. Most people don’t make a buying decision based on logic. They make a buying decision based on their emotions.

2. People don’t want to feel like they’re being coerced or pushed into anything. They want to feel like they arrived at a buying decision completely of their own free will.

Go back and read point number two again. Thatกs a very fine line. But you MUST learn the distinction, if you want to master the art of writing effective sales material.

Actually, writing effective sales material is quite simple, really. In fact, Iกm going to teach you all of the basics in this article today. And if you consistently apply those basics, youกll see your income skyrocket!

Hereกs the key: You MUST write every single ad and sales letter using the following classic AIDA formula:

A=ATTENTION

I=INTEREST

D=DESIRE

A=ACTION

Letกs break down each letter, so that you can understand the full import of the formula:

A=ATTENTION: The very first thing your ad or sales letter must do is get your prospects attention. The very best way to do that is with an effective headline.

So, whatกs an effective headline? An effective headline is any headline that answers this question: กWhatกs in it for meก? Thatกs all your prospects really cares about. Whatกs in it for them? Hereกs an uptothesecond example of an effective headline: กHow To Write SuperEffective Ads and Sales Lettersก!

So, what makes the title of this article an effective headline? Two things: First of all, I answered the กWhatกs in it for meก question. Secondly, the headline made you read this article.

And that my friend is the whole point! You want prospects to read your sales material!

Now, we come to the second letter in the aforementioned AIDA formula: I=กINTERESTก. After you get your prospects attention, you want to get them กINTERESTEDก in your product or service. You do that by immediately telling them what your headline promises. You don’t waste their time with a bunch of fluff and garbage that nobody but you cares about.

Tell them what they want to know, starting with the very first paragraph, and continue to tell them, right through to the very last paragraph. If you keep them interested, theyกll keep reading, right to the very end.

Next comes the third letter letter in the formula: D=กDESIREก. You have to make your prospects กDESIREก your product or service. And the way to do that is with benefits, benefits and more benefits!

Remember, just keep telling them what your headline promised. Also, tell them what they stands to gain by purchasing your product or service. More importantly, tell them what they stand to lose, if they doesn’t purchase.

Push their emotional กhot buttonsก, by using magic selling words like, new, save, amazing, free, guaranteed, security, norisk, look younger, feel better, etc!

Now we come to the last letter in the formula, but certainly not the least: A=กACTIONก. You want to close your ad or sales letter with a call to action! In other words, ask them for the order. Itกs important to ask for the order at least three times, preferably six or more.

Here are a few examples of effective closes:

1. กJust click on the button below to order NOW, RiskFreeก!

2. ‘to get your FREE website, Order NOWก!

3. กDon’t waste another minute! Order NOWก!

Something else thatกs very effective is to include a post script (P.S.) at the end of your ad or sales letter. Your postscript should include an enticement of some sort, to get your prospects to order NOW. You should also use the postscript as a final call to กACTIONก!

Hereกs an example of an effective postscript:

P.S. กDon’t forget, if your order within the next ten days, youกll also receive a personalized calculator mouse pad FREE, with your companyกs name embossed in gold lettering! Order NOWก!

You can also use a post script to tie everything together, by summarizing your most important benefits.

Another reason that you should use a postscript is strictly elementary. Studies have shown that most people, when reading an ad or sales letter will read the headline and then immediately zoom right down to the bottom of the page to check out the price and see if your offer is anything that theyกd be interested in.

Anyway, thatกs it. Thatกs กHow To Write SuperEffective Ads and Sales Lettersก!

Follow the formula faithfully and it will rarely let you down.

And remember, when writing your ads and sales letters, ALWAYS, ALWAYS, ALWAYS keep in mind that one question we all want to know: กWhatกs in it for meก?

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: [email protected].

Make Money Online! Internet marketing expert, Dean Phillips will help you make money online, starting today…Guaranteed! For details just visit my website.

Website: http://www.letsmakemoney.net

This article was posted on September 30, 2004

by Dean Phillips