What Is Waiting for Us? :: Tomorrowกs SEO Industry

What Is Waiting for Us? :: Tomorrowกs SEO Industry

by: Irina Ponomareva

Today, SEO is swiftly approaching saturation point. More and more webmasters realise the necessity of learning SEO basics, and as they do so, SEO professionals are facing difficulties finding new clients. With all the niche sites optimised, it will be harder to compete for good key phrases. Link building opportunities will be easily found and utilised by everyone, keyword density will reach its optimum value, meaning that the SERPs will consist of equally good and equally relevant sites at least from the traditional SEO point of view.

Spammy techniques, still popular and sometimes even effective, will exhaust themselves even quicker. There are, really, not so many different methods of deceiving the search engines and increasing a siteกs relevancy artificially; today they just differ in details. Perhaps it explains why we don’t see spammy sites in the SERPs as often as we used to our smart spiders catch them quite soon and throw this lowrate stuff away to keep the web cleaner. As soon as spiders become smart enough to recognise spam on the fly, the particular class of กSEO specialistsก propagating such rubbish will find themselves out of their jobs. It is not really hard to tell an ugly doorway from the real thing.

So who will survive? What is the way to tomorrow in SEO science?

First of all, we should monitor and analyse the latest tendencies, then extrapolate them and make good guesses on how things may look in the future. Finally, we put them to test using logic and common sense.

This will show us the true answers and help us compete when the time comes to offering groundbreaking SEO services that exploit the new qualities of search engines.

And common sense tells us that the core purpose of the search engines will never change. They are supposed to deliver the best results they can. If they are not always so good at it today, it is often explained by their restricted resources; but that will change over time.

The search engines of the future will be capable of reading JavaScript, CSS, Flash and other things that are invisible to them now. It is technically possible already, but requires more complicated algorithms and more bandwidth, so they are not so eager to implement it just yet. They prefer to sacrifice additional capabilities in favour of spidersก speed and the freshness of their indices. But as the technical factors improve, SEs will improve and create new sensations every day, all the more so since they always have to compete with each other.

Thus, JavaScript links will count. CSS spam will be easily detected and banned. Flash sites will become a new niche for SEO specialists at the moment they require an HTML version to subject to search engine optimisation.

But these changes are not the most important ones. Link popularity analysis algorithms are sure to become more sophisticated and capable of analysing the กlikelinessก of one or another link pattern given the information on a siteกs age, size and content. That will mean death to link schemes, link farms, pyramids, automated submissions, and numerous links with the same anchor text and, perhaps, shake the basis of the todayกs reciprocal linking strategies. Relevancy will mean more, and in cases of complementary businesses linking their sites to each other, search engines will become capable of seeing if they are really complementary, not just pretending to be so.

Also, sites written in different languages but relevant in theme will be translated on the fly and count as relevant which perfectly fits the worldwide tendency of forming international businesses. That makes international SEO companies more likely to survive.

And, most important, search engines will become capable of analysing context. Google is already playing with stemming and buying semantic packages; synonym analysis and related words (i.e. affordable services low prices tight budget financial flexibility and, perhaps, even small business package in the same row) won’t take long to come.

That will bring revolution to the whole SEO copywriting industry. Today the SEO copywriterกs skills are determined by his/her ability to include targeted keywords in the SEO copy without breaking its readability; in most cases it is bound to reduce the quality of the text, unless you hire a very capable writer. Tomorrow, exact keyword matches will be less important. That will make the copywritersก work easier in some ways and harder in others. It could be hard to part with the habits acquired over time and develop totally new approaches and methods.

But the Net will benefit from it.

Those who want to make their SEO copy flexible and artistic might lose points today, but will win tomorrow. And that will be the end for doorways completely and irreversibly.

Be prepared to accept new SEO This is the only advice that seems reasonable. My forecast may not be precise, but todayกs tendencies have already confirmed that this course of events is the likely one.

So, when optimising your site today, think of its contextual relevancy. Of course, include your targeted keywords but also make sure the overall subject of the site reinforces the point. Do not be afraid of synonyms and related words: they will make your copy more natural and attractive today, and are very likely to make it more relevant tomorrow.

When building links today, vary your titles and descriptions from directory to directory and from link partner to link partner. Throw away all the automated submitters; do it manually. It is hard and timeconsuming, but it is also a reliable and strong method of protecting your site from future algorithm whims. It means quality; and I strongly believe that quality will never betray you.

And never stop learning. Visit forums, read fresh articles, exchange opinions with other SEO professionals. Never assume you know everything.

And never be satisfied. It is only inquiring minds that will win in the end.

More on Topic:

There is a new king on the horizon by Rob Sullivan

Are Keywords Destroying the Flow of Your SEO Copy? by Karon Thackston

Search Engines Can Read Macromedia FLASH SDK by Jim Hedger

About The Author

Irina, Ponomareva, 32. I joined Magic Web Solutions ltd. (UK), Dartford, Kent, on March 2003. Iกve been acting as a web master, a developer, and an SEO specialist ever since.

After practising search engine optimisation for a year I then launched Spider Friendly (http://www.spiderfriendly.co.uk) the autonomous SEO branch of Magic Web Solutions (UK) offering SEO/SEM services in cooperation with my colleague Dmitry Antonoff.

[email protected]

This article was posted on September 30, 2004

by Irina Ponomareva

A Tip for Finding Willing, Quality Links

A Tip for Finding Willing, Quality Links

by: TC Thorn

Google might not dominate the search engine world like it did last year, but itกs still a big player and can account for a lot of your traffic. Itกs no secret that acquiring PageRank is a big part of doing well with Google. Iกve personally seen my own pages receive huge jumps in traffic after PageRank updates. By now, you probably know PageRank comes from the number of incoming links to your web site; the higher the PageRank of the incoming links, the more PageRank your site will receive.

The problem with link building campaigns is you rarely get out of them what you put in. You’re doing pretty good if you get responses from one in four people you contact. In order to make things simpler, people often join traffic exchange programs, or simply post forms on their page and wait for link partners to come to them.

The problem with these methods is you often get offers from sites you don’t particularly want to link with. Maybe they’re selling something youกd rather not be associated with, or their site is brandnew and sloppily put together, and itกs not going to be much of a boost to your PageRank. Now, Iกm not saying you should never link to a new site, because todayกs PRnothing could be tomorrowกs PR 6 or 7. Rather, I just want to offer a tip to help you capitalize on your link hunting time.

Step 1: Do a Google search for your target keywords.

Step 2: Visit the highest ranking sites, and use Google Toolbar to check their back links.

Step 3: Ask for links from the sites that appear in the back links.

Simple, hunh? What this does for you is thus: gets you in contact with people who are willing to exchange links with sites in your keyword area, and perhaps more importantly, gets you in contact with sites that have a high enough PageRank to appear in Googleกs back links (typically, only PageRank 4 sites and above appear here).

This should help you find the links that can truly help you, and it should cut down on your wasted link hunting time. Now, don’t you have some links to find?

About The Author

TC Thorn makes a living from advertising and affiliate programs. This article first appeared at Webmaster Articles. It may be reprinted so long as it is not altered and the link is included.

This article was posted on March 14, 2004

by TC Thorn

Honest InDepth SEO Elite Review

Honest InDepth SEO Elite Review

by: Joseph Tierney

This is a REAL INDEPTH review of the SEO Elite version 3.2 software that is currently out. Every claim I make here is 100% accurate, and you can even verify the results yourself.

I started up my Central Florida Surf Report website in January 2005. I was receiving around 40 unique visitors a day from wordofmouth traffic. Being out of the website design business for about 2 years, I didn’t even know what Google PageRank was. I had no idea that backlinks with anchor text was what ran the search engines nowadays.

After realizing this by reading on the forums over at GeekVillage I decided I better get jumping on my link campaign. I started going around the internet in search engines and emailing potential link partners that had the same basic content as my website.

Many of the people liked my website design and content, thus giving me a high trade link success rate. In my niche กsurfingก or กsurf reportsก most of the webmasters aren’t out to get money or take your search engine rankings, so it was actually a little easier getting backlinks.

For about 4 months I was manually doing this by hand and only got up to around 250 backlinks in MSN and Yahoo!. Hardly any backlinks were showing in Google, but everyone knows that Google doesn’t show the correct amount of backlinks. Even right now it shows link:www.cflwaves.com as having ONE backlink.

In June, I finally decided that I was over the process of manually finding the link partners. I started using the program Arelis and was amazed at the ease of use finding new link partners. I DID NOT like the fact that the program didn’t show me any of the pages PageRank though. I only used Arelis for about 3 days, getting around 25 backlinks.

I started searching around in the internet for an alternative and stumbled into SEO Elite by Brad Callen. I downloaded the demo and was amazed at the results I was getting. I had picked up about 50 backlinks in only 2 days of use. Then I saw Brad introduced the new Project 8: Find and Submit Using Link Submission Forms.

After watching Bradกs tutorial videos on this new project, I IMMEDIATELY went and purchased the product. After the first day I had already picked up 50 new backlinks using this new feature.

The keyphrase that I was targeting was กCentral Florida Surf Reportก. If you check MSN, I am ranked #1. If you check Yahoo! I am ranked #1. If you check Google I am still ranked #3 but I am pretty sure after the next Google update I will be #1. The cool thing about it is that since I was targetting กCentral Florida Surf Reportก, it eventually rolls over to กFlorida Surf Reportก. On MSN I am #1 for กFlorida Surf Reportก. On Yahoo! I am #1 for กFlorida Surf Reportก. On Google I am #15, but this should also go up the next Google update. Rolling over again, it eventually turns into กsurf reportก, currently on MSN I am ranked #13 for this keyphrase. It is very exciting to watch all my work actually pay off.

My traffic has tripled since January, and this month (August) I am expecting to receive from 11,000 12,000 unique visitors. Pretty good for a surf report website where all I do is update the surf report daily and forecast every few days right? This website is currently earning me over $600 a month in Adsense revenue, and that is increasing every month.

It is important to note that not all of your traffic comes from the search engines. When you are trading links with other websites, you also receive traffic from their websites, so the more backlinks you have, overall the more people you have!

These results are all due to the SEO Elite software by Brad Callen. Now here is my detailed project by project review of his software:

Project 1: Analyze backlinks using a specified search engine

________

This project allows you to analyze your competitors search engine backlinks using any of the major search engines. The program will show you what anchor text people are linking to them with, the IP address of the website, the PageRank of the website, the Alexa Rank of the website, the Page Title that the link is on, how many outbound links the page has, and how many total links the page has. This project also shows you in an easy list how many PR010กs and their percentage that are linking to the site. It is kind of hard to explain so here is the format:

PR = 0 520.1%

PR = 1 810.5%

PR = 2 1313.3%

PR = 3 4543.3%

PR = 4 2420.4%

PR = 5 1210.2%

PR = 6 43.7%

PR = 7 00.0%

PR = 8 00.0%

PR = 9 00.0%

(Not my siteกs statistics.)

Project 2: Find and Email High Page Rank Link Partners

________

This is my favorite project of the whole program. It lets you find and email people that have atleast the minimum PageRank that you specify. You can find sites based on sites that link to your competitor, based on a search term, or from a links page such as if your competitor has a long links page, and you want them all to link to you as well.

All you have to do is start the project, then load up one of your email templates, select multiple email addresses from the list and SEO Elite will send an email to every single one of them. None of the receivers know that you have also sent that email to another person. You can also customize your site templates to include the receiverกs name and website URL, so that the emails do not look machine generated.

Project 3: Analyze allinanchor, allintitle or allintext.

________

This project allows you to enter a keyword and analyze the top 10 ranking for allinanchor, allintitle, or allintext.

Allinanchor shows you the top number of websites with that particular keyword in their anchor text. If you are ranked #1 for allinanchor, you should soon be ranked #1 for that certain keyword.

Allintitle shows you the top number of websites with that particular keyword in their tags.

Allintext shows you the top number of websites with that particular keyword in the body of their webpage.

SEO Elite allows you to compare the allinanchor, allintitle, and allintext with the actual results, frame by frame.

Project 4: Verify that link partners are still linking back.

________

I personally do not use this feature of SEO Elite, but some of you may find it very valuable.

What you do is give SEO Elite the location of your links page, SEO Elite will then crawl the links page getting the websites out of it. SEO Elite then visits all of those pages checking to see if your link is still on their website. If it isn’t the program will tell you and you can send them an email asking them what happend to your link.

Project 5: Find out where your site is ranked for a given keyword(s):

________

This project allows you to see where you are ranked for certain keywords on every search engine. SEO Elite saves the results and shows you a comparison from the past times that you have checked. This is great to show you how much SEO Elite has helped your search engine rankings.

Project 6: Find out how many webpages are indexed.

________

This project allows you to enter any domain name then the program will check each major search engine and return how many pages from that domain are indexed. Great time saver.

Project 7: Find well optimized websites.

________

This project shows you what the top 10 are doing to get their rankings. You enter a certain keyword and it returns the top 10 and then analyzes them based on certain factors:

Page PR

Alexa Rank

# of Top 10กs

Total Appearances

Total Score

I also do not use this project very much at all, I think I have only used it 3 times.

Project 8: Find and submit using link submission forms.

________

This is the greatest project of SEO Elite next to Find and Email High PageRank partners. What this project does is allow you to enter a certain keyword, select the number of websites that you want to exchange links with, and click submit. The program will find related websites to yours that have setup an automatic link exchange script.

All you have to do is enter your information into the SEO Elite program and each website that you select to trade links with, the program will automatically fill in the required fields for every website. All you have to do is click submit! Excellent feature, and a great time saver.

Overall I think that this is the greatest SEO program on the internet today. No other program has the amount of features that SEO Elite does. I think that this is a MUSTHAVE for any webmaster trying to market their website. This program is responsible for almost every visitor that I receive on my website. I give it a 10/10.

About The Author

Joseph Tierney is a surfer, internet marketer, and a 2005 high school graduate. To view this article with webstat images and a $15 rebate off of SEO Elite, visit SEO Elite Review http://www.cflwaves.com/seoelitereview.htm

This article was posted on August 26, 2005

by Joseph Tierney

How To Get To The Top Of The Marketing Food Chain

How To Get To The Top Of The Marketing Food Chain

by: Priya F Shah

Are you tired of living off handouts from bigname marketers, earning meager affiliate commissions?

If you truly want to live and breathe the rarefied air of the supermarketers, what you need is not a change in method, but a change in attitude and mindset.

You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.

1. Be Unique. Write Your Own Content

Create, don’t copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves.

Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a กhouseholdก name in the marketing community.

2. Be The Content Creator, Not The Distributor

Instead of publishing other peopleกs newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.

http://ebizwhizpublishing.com/ebizwhiz.xml

3. Be The Product Seller, Not The Affiliate

The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling for them.

No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.

It not only allows you to pay others to promote for you, but also builds your credibility in eyes of the marketing community.

4. Get Linked To Without Linking Back

The marketing top guns have thousands of people linking to them… and they never have to provide a link back to them. How do you get people to link to you? Simple. Just use the steps I outlined earlier to

Write content so good that others will WANT to link to it.

Create a product and start an affiliate program that pays others for linking to you.

Write unique articles and distribute them with your link in your resource box.

Do these and youกll get thousands of people linking back to you without even thinking to ask for a link back.

5. Get Referrals WITHOUT Asking For Then

Now again, why would people refer your services, when you could very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.

A while ago, supermarketer John Reese published his กMarketingSecrets.com Newsletterก a 17page thumper of an issue full of excellent marketing information. I bet it also became the most wellcirculated newsletter in recent internet marketing history.

Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.

So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas

Create and install a useful script on your website and allow others to link to it

Allow others to install your script on their site with a link pointing back to you

Write useful reports or ebooks and allow others to give them away

Create brandable reports and viral ebooks that others can tag with their affiliate link

Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.

6. Become An Expert In Your Field

Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience.

Don’t be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.

7. Be A Leader, Not A Follower

Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.

Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on the minds of the people you touch everyday. Be a source of inspiration to others in your field.

8. Be An Early Adopter And An Innovator

Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead.

The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps.

Copyright 2004 Priya Shah

http://www.PriyaShah.com

About The Author

Priya Shah is the author of กNumber One In Your Nicheก http://www.NumberOneInYourNiche.com and edits the newsletters Be a Whiz at eBiz! http://ebizwhizpublishing.com and The Glutathione Report http://www.glutathionereport.com

This article was posted on August 08, 2004

by Priya F Shah

Link Trades That Waste Your Time

Link Trades That Waste Your Time

by: T Frady

Never has competition been so difficult in the Internet world. Google and Yahoo keep indexing more and more pages, into the millions upon millions, and yet more and more people are creating super quickie links pages that are supposed to get other webmasters to want to trade links with them.

I still trade links with other webmasters, but Iกve gotten more particular as the link trade offers get worse and worse.

First of all, nobody uses title tags correctly anymore. Just for example, a directory page for cars should have a automotive keyword in the title tag, not กACME Soap washes your odor away guaranteed!ก. Would I want my hot rod site listed on a page with that for a title tag? Remember, if by some miracle that page got listed in Google the link would read กACME Soap washes your odor away guaranteed!ก. More than likely the page wouldn’t even come up under any searches for cars or hot rods, even if all the links on the page were automotive related. Now, this example was a good links directory compared to most today.

Most people who want to trade links have links directory consisting of nothing but miscellaneous links. I mean nothing but links. Iกve seen a lot with no design whatsoever and no title tag at all. A page of links with no theme whatsoever is worthless for my site and yours.

The hidden links page is also a big frustration of mine. Youกve got to love it. One webmaster said you shouldn’t need a magnifying glass and a GPS system to find a link to the directory. Webmasters need to start treating their links pages as though they were as important as the rest of their site.

A lot has been said about link trades being a lot less effective these days. Could the problems weกve covered here be the cause?

A Good Directory

A good links directory has title tags that relate to the content of the page, is organized neatly by theme, is easy to find, and is as close to your websiteกs main theme as possible. In other words, the more related the site is to your siteกs content, the more the link trade is going to be valuable to your site. This is regardless of whether or not you get a higher search engine ranking. The best possible link trade for overall increases in traffic are ones that are going to boost your traffic with or without search engines, and if the links directory is a resource to the public you will get traffic from it. It would be much more probable that you would get a boost from such a site.

The basic moral of the story is if you want good sites to link to you then make a good professional looking links directory, and please no more title tags that do nothing but repeat your business name.

About The Author

T Frady webmaster of http://webmastertips.us/ a site dedicated to website resources including scripts, informative articles, forum, and tutorials.

This article was posted on September 11

by T Frady

Are You Striving To Be Popular?

Are You Striving To Be Popular?

by: John Taylor

Link Popularity or Link Analysis

The majority of the major search engines use link popularity as an important criteria in ranking the relevancy of a web site. As search engines have become more sophisticated, so too has link popularity. Link popularity is simply a way of representing the number of links from other web sites that point to your web site.

This link building, or link popularity, strategy has gained immense success due to the crawling nature of most search engines. Spiders crawl from link to link and store pages into their database. Link popularity is generally gained through reciprocal linking. Other web sites would usually point to your web site only if you have a link to their web site from yours.

A few years ago, the number of web sites linking to your site gauged link popularity

About The Author

John Taylor

To learn more information about Link Popularity I strongly recommend that you visit http://www.LinkAdvantage.com

[email protected]

This article was posted on August 11

by John Taylor

Link Horse Trading for the PR Challenged

Link Horse Trading for the PR Challenged

by: John Gergye

After 105 days Google finally updated PR. And it’s about time. There for awhile you couldn’t swing a dead cat and not hit an anxious post on a seo forum wondering where the update was.

Still you can’t blame them for asking. PR obsession is catchy. (And you know if you’re obsessed.) Besides when you have a metric to help identify a higher quality link trade from a lesser one, why not use it?

But maybe it’s time to start thinking in terms of linking in a post PR world. You know without consideration of that little green bar of PR. (gasp) Well, okay what was I thinking? Let’s not go that far yet!

Yet if 105 days between PR updates becomes the standard maybe we should discuss what owners of PR challenged sites can do to get links. As long as we can agree none of the ideas I’m about to share will work nearly as well as having PR 6 links pages.

Agreed? Good. Then let’s pass GO and see if we can’t collect $200. Or at least snag a few links for those PR 2 or PR 3 sites waiting for the next PR update by using กbundlingก or กmultiplyingก. Starting with a

===> Link Bundle Up

By กbundle upก I mean to sneak in one or two lower pagerank sites along with a site with decent PR in the link swap request. Put your potential partner’s linking info on all sites. Email your linking info for all including the PR challenged sites. Then see how many take the bait. The decent PR link could just be the sugar that helps them swallow trading links with a zero PR site. Especially if you point out you have a history of developing high PR sites.

===> Link Bundle Up All or None

Place more than one linking opportunity on your add url page. And insist that to get any links a link partner must link to all.

===> Link Bundle Up Ethical Bribe

You might call this one กbeing creativeก so put on your thinking cap. Come up with an answer for the question กWhat can I offer in exchange for a link?ก

Reason for asking? I just got an email from an apparently brand new PPC offering me three things:

a customized toolbar to give to my customers

rights to 2 CDs worth of stuff to give away

$50 worth of clicks

An appealing package, no? All for just a link? Why not?

Sure you may not have that much to offer. But maybe you could put together a commercial grade special report to give away as an inducement? Which could be used as a bonus for new subs or bundled in with their product. Made all the more appealing if it has links to your product your partner could brand with their affiliate ID?

===> Link Multiplication

Let’s unleash the horse trader in you. Offer a 3:1, 5:1, or whatever it takes for one link swap. Making it clear that by helping you with one link your partner stands to gain so much more. Especially since once PR updates they’ll have X high PR links back to their site from yours. All for the price of one measly link to you. Put that way they’re really helping themselves aren’t they?

===> More Link Multiplication

Offer a link on your links page plus throw in a directory link.

Even better here’s where you can get a nifty directory script no charge. It’s called Link Management Assistant. http://www.onlinemarketingtoday.com/software/linkmanagement

Using a tightly themed directory as a link magnet has the potential to take on a life of it’s own. As it pulls in links to your site by the droves.

So there you have it. Five ways to bundle or multiply your linking opportunities.

Look, we traded links long before Google pagerank even existed. So while those around you are suffering from กpoor PRก angst it might not be a bad idea to test other ways to get links don’t you think?

Sure it’s more work.

Yes your hit rate will probably be less than if you’re offering a link from a page sporting PR 6.

But any links you do land will be better than nothing, right? And can jumpstart your link building efforts. Even when dealing with the PR obsessed while you wait for the next 105 days to pass. Ooops, just kidding about that 105 days part. I hope.

Copyright 2004 John Gergye

About The Author

John Gergye shares more ideas like this in his just updated eBook ‘traffic From Google in 35 Daysก. Find out more here: http://www.traffictesttube.com/j/tfg35cl.shtml. Or test your search engine IQ by taking his seo quiz http://www.traffictesttube.com/searchenginequiz.shtml and get the free special report กComing Out On Topก.

This article was posted on October 10, 2004

by John Gergye