Five of the Most Powerful Elements Anyone Can Use

Five of the Most Powerful Elements Anyone Can Use To Grow a Highly Responsive List

by: Laurence Baker

Lack of trust is the biggest problem marketers have on the internet, or better yet, the biggest opportunity.

The power in this lies in the fact that affiliate programs have given us easy access to a huge variety of products and services that we can present to potential buyers, opening up an endless number of possibilities.

And really, you’re not limited to affiliate products. Many businesses would be happy to compensate you for bringing them sales.

But too many people have no reason to believe that out of the multitude of marketing messages they see every day, yours is one they need to pay attention to. You have to provide them with something they’d have a hard time finding elsewhere.

Usually, the easiest, most effective, and most permanent way to first is to earn their trust that something theyกd have a hard time finding elsewhere.

Here’s the key thing you must remember…

Your readers can only benefit from you and you can only benefit from them to the extent that they can trust you!

These days, not many marketers handle this well. Not because they don’t know enough, or don’t have certain skills, itกs just that, their focus is in the wrong areas.

That’s where you come in. You can grab an early advantage, but marketers will always adapt. It’s part of the process. And when they do adapt, it won’t be as easy to stand out anymore.

Not only that, but the ones who don’t take advantage of this aren’t likely to survive. So the sooner you take advantage of this, the better.

Everyon(e) has the ability to earn trust, that is, if they’re worthy of it. By following these tips, you’ll put yourself in a position of influence with your subscribers… and that’s a powerful thing!

1) Keep your focus as narrow as it has to be for you to bring the most value. In other words, focus on those areas where you have something unique to contribute. What your readers will probably read elsewhere… let them read elsewhere.

2) Find ways to over deliver, exceeding people’s expectations. This creates the element of surprise. People will tend to remember this, and by association you. That means better recognition and more influence – a recipe guaranteed to make sales.

3) Make your subscribers feel like they know you. By doing this, you make it much easier for them to trust you. It’s like adding a third dimension to your marketing. It helps to complete the picture. And no matter how many people you write to, always use a personal, one on one type of style. It should sound like you’re talking directly to them.

Let yourself show through in your marketing, including your opinions, insights, stories, humor, etc. and your intentions will show through, whatever they might be. If that’s a bad thing, then you’re reading the wrong article.

4) Don’t try to please everyon(e). This is the biggest mistake you can make. You’ll forfeit anything interesting or unique about your marketing if you do this. In other words, you lose your edge and your marketing becomes ineffective. Don’t worry about the subscribers that drop off. You’re better off connecting with a smaller group on a deeper level.

5) Through your actions, you have to demonstrate to your subscribers that you don’t sacrifice their best interests in the name of profit. Become their trusted advisor. Do what you can to steer them in a direction that’s right for them, as individuals. Educate them to be able to make better decisions on their own.

These are powerful elements, and yet most marketers make compromises or loose sight of them because they see them as a conflict of interest with other profit seeking motives. The problem is, these things will lose their power when any one of them has been compromised. And earning the trust of your subscribers is never a conflict of interest.

The benefits of a responsive list are tremendous. To start with, youกll make more sales with more profit in each sale. Then, wordofmouth marketing, always the most effective method, becomes easy, and even more effective. You also put yourself in a position to sell bigger ticket items. Translation a lot more money from a lot less effort.

If you have a passion for or enjoy learning about the things that your market values, then developing the kinds of relationships you need to make these sales won’t seem like work at all.

All the while, you’ll be growing and becoming more influential.

All of these things will work together to build your influence at an exponential rate, and your incom(e) is sure to follow. Essentially, if you use your power wisely, you’ll continue to have more of it in the future.

And that’s for the long run, because these relationships will still be there no matter what might happen with your business in the future. In fact, these relationships really ARE your business.

Copyright 2004 Laurence Baker

About The Author

Laurence Baker is the author of ‘relationships: The Master Key to Success,ก presenting a solution to the biggest obstacle in making more sales on the internet a lack of trust. To download a FRE(E) copy, visit http://www.netmarkhome.com/sya1

This article was posted on December 31, 2004

by Laurence Baker

Affiliates Go To School!

Affiliates Go To School!

by: Ray Burton

It has been said that only 2% of affiliate marketers ever make any ขrealข money from their efforts. The rest struggle and flounder as they see most of their efforts fail. Rather like master archers hitting the bull’seye each time while the rest struggle to sharpen their arrows, draw the bow and try to figure out what to aim at!

Those who run affiliate programs are often very sincere and well meaning, but lack the expertise at marketing. They may have produced a great product, but that doesn’t make them great marketers.

If you want to make money from affiliate marketing then you need to go to someone who’s meets 4 simple criteria.

Has made a success at affiliate marketing.

Has the skills to teach their success principles.

Teaches principles of success for any program and not just their own.

Has committed themselves to seeing you become successful and not just inflating their own bank account.

All this can be summed up as quality support for your benefit. Does such support actually exist? Most courses train you and then leave you to ขgo and put it into actionข. They don’t follow through with you until you are successful. The reason is they have no motivation to do so because itกs not cost effective.

We are about to see a new era in the field of affiliate marketing. Just recently launched is ขAffiliate Classroomข who meet the previously mentioned criteria. This is hugely refreshing. At last proper training without hidden agendas! Training for the benefit of the marketer and not the product owner. I believe we will see a rise in the number of such training programs over the next few years. We may even see affiliate program owners promoting such ขclassroomsข as part of their own marketing strategy.

About The Author

Ray Burton is an internet marketer specializing in affiliate programs, business opportunities, joint ventures and resources to create your online success. He has paid special attention to online training programs for new marketers.

© R.Burton Dec 2004 All rights reserved

http://affiliateclassroom.com/x.cgi?a=r&id=1&aid=12

This article was posted on December 02, 2004

by Ray Burton

Do Marketers Really Need RSS?

Do Marketers Really Need RSS?

by: Rok Hrastnik

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.

Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.

It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.

Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.

Once RSS becomes easily available to most internet users outofthebox and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.

Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

Furthermore, since RSS implementation can actually be free of any charge, there’s no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren’t the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.

Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.

Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF EMAIL

All marketers today are experiencing email delivery problems, constantly wondering whether their messages are getting through or not. Simply put, email can no longer be relied on.

For one, offering your content via RSS as a supplement to email will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.

Lockergnome.com decided to start pushing RSS instead of email some time ago, and as a result saw that their RSS feeds are outperforming email when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than email subscribers.

And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don’t even touch all the reasons why marketers should start using RSS today …

a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.

b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.

c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.

And the list goes on and on.

RSS may not be mainstream yet, but it provides enough advantages even today to make it a mustchoice for marketers.

Copyright 2005 Rok Hrastnik

About The Author

Rok Hrastnik

Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28page Business Case for RSS report, with easytofollow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa15

This article was posted on August 09

by Rok Hrastnik

Are You WASTING Valuable Web Real Estate?

Are You WASTING Valuable Web Real Estate?

by: Jason Tarasi

I sat at the lunch table, turning every shade of red the mind could conjure up. I had to do something, and do it fast.

My aunt was chaperoning my eighth grade class on a field trip to the local amusement park. Then she did it…

As we finished eating our lunch, my aunt wrapped up a half eaten hamburger in a napkin, and promptly stashed it in her purse.

As everyone at the table looked at me and started to laugh, I instinctively kicked out my friendกs chair. As he fell to the ground, milk shot out of his nose, inciting a roar of laughter. I had saved my aunt from any further ridicule amongst my peers, for this day at least.

I loved my aunt, but she refused to waste anything, and this sometimes caused me a great deal of embarrassment.

Once I started marketing online, I realized my aunt was on to something. In order to succeed as an online marketer, you can’t afford to กwasteก anything.

You have to utilize every resource available to you, and leverage these resources to help you grow your business.

One such resource is your customer ‘thank youก page.

When a customer orders a product or service, they are usually sent to an order confirmation page.

Most marketers have a few sentences expressing their gratitude and a contact email.

Are you making this same mistake?

This lack of imagination is costing you dozens of new customers every month.

The people who read these pages are coveted prospects who are willing to spend money.

There are countless marketers in your niche who would relish the opportunity to pitch their product to your customers.

For years, many savvy marketers have been swapping thank you page promotions with one another. They are adding new customers to their businesses, without very much effort.

You can jump on this money train as well, with two simple steps:

Find a suitable partner to swap promotions with

Then simply add his/her ad to your ‘thank youก page

If you are unable to find any willing partners, you can always place related affiliate ads on your page. (Remember these are hot prospects who are interested in your niche).

There is now even a free service to help you exchange ‘thank youก page promotions.

ThankYouAds.com http://www.thankyouads.com

By using this service, you simply paste a little snippet of code onto your page and you are done.

For every ad you show on your page, your ad will be displayed on another memberกs thank you page as well.

Now you have no excuses not to implement this powerful technique immediately.

Remember, you must maximize all of your resources to help your business grow, all it takes is a little imagination on your part.

Copyright 2005 Jason Tarasi

About The Author

Jason Tarasi publishes the reciprocal links newsletter กElite Linksก.

Learn HOW thousands of other Elite Links members generate FREE traffic and increase their search engine rankings by swapping links. Grab your free lifetime subscription now at: http://www.freeclassifiedlinks.com/enter

This article was posted on February 28

by Jason Tarasi

Create Credibility for Success

Create Credibility for Success

by: Nicholas Dixon

Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet ขEl Doradoข.

I did find what I was looking for, nothing more than a fistful of air. The online marketing formula for success was always right in front of me or rather right inside. And yet still so many marketers are out there searching for that elusive ticket to success.

Notice any successful marketer and you will find that their success is built strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many others all have credibility which precedes them.

This is why they are all so successful. They focus on creating lasting materials which will work for them in the long term. Many marketers including myself have made that mistake by not doing so, which can prove to be fatal to your business.

In the vast world of the internet, credibility is hard to comeby indeed. The internet removes the need for face to face meetings and dialogue, but that does not remove the need for trust and dependability.

How can you create credibility for your online business? You can do so by establishing materials which will be of benefit to your readers and customers. Posting free ads to classifieds and to FFA’s is not what I am talking about. These bring little or no results in the long run.

Article writing, ezine publishing and posting to forums are examples of credibility building materials. When used in the proper way they seem to take on a life of there own and can bring wonderful results. And the best thing is that they have the ability to stick around for a long time after you create and publish them.

All the examples stated are practiced by successful marketers. Some may use all the techniques or they might use one or two. My experience with creating credibility building materials has been wonderful.

A few detractors may point out that using these strategies on a freely hosted website is lacking of credibility, but believe me they work. These techniques have been around for a while and many marketers can attest to the fact that they do produce results.

Give your business a boost by focusing on creating credibility and getting your name in the public eye. Why don’t you give it a try ?

Copyright © Nicholas Dixon

About The Author

Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe to receive resources and articles to help you achieve success.

This article was posted on April 14, 2004

by Nicholas Dixon

Future for Internet Marketers

Future for Internet Marketers

by: Jakob Jelling

Have you ever attended a class where the instructor followed the Socratic method of teaching? You remember, only questions, no direct answers. Some discussions lend themselves best to that format, and this look at some possible future trends in Internet marketing is one of them. Mainly because there are no answers at this point, only the questions we pose!

Internet marketers by and large are used to creating products for, and selling to, a predominantly western audience. Whether inside the marketing niche or not, todayกs web sites, autoresponder sequences, mailing lists, payment processing systems, and overall way of doing business have evolved around the needs and wants of target markets in the western world. And any experienced marketer knows it can be difficult. Despite popular notions that you can start an Internet business and watch the money roll in, the reality is that there is a lot of competition from other webmasters, regardless of the market or type of products you promote.

Looking ahead, have you considered the impact of even more competition lots more? In Asia, in particular China and India, large, welleducated populations, a lower cost of living with muchimproved standards, and more widely available Internet access may combine in the near future to create a lot more Internet marketers. Many are wellversed in technical aspects of the Internet, including programming and site development. In fact, if youกve ever used any of the various freelance sites to outsource technical projects, youกve seen that many of the bidders are from Asia.

With populations of one billion people and more in those two countries alone, the current generation is certainly wellattuned to the Internet, and being avid surfers, are no doubt aware of the commercial opportunities and worldwide reach available only on the net. Itกs likely only a matter of time before they begin marketing to western audiences themselves.

Whether through affiliate marketing, or by developing new products to sell on their own behalf, the prospect of increased competition for current Internet marketers is very real, and likely very near. The biggest hurdles will be language and market understanding. After all, itกs difficult enough to write effective sales letters in ones native language, even if addressed to a market and culture you understand. Over time, even those barriers will fall face it, just as programming can be outsourced, so can marketing and language assistance.

The potential competition can sound ominous. And depending on your outlook, it can be. For every new product that pays affiliate commissions, there soon could be lots more marketers trying to promote it to the same audience. And for every new product of your own you develop, similar products with more features and selling for a lower price could appear. That already happens now to an extent. What will it be like with even more marketers and developers competing?

But change can also be good news. You as an individual marketer can either complain about the unfairness of it all, or you can choose to adapt your business to the inevitable and prosper. As new marketers, and surfers in general, from China, India, and elsewhere come online, they will also create entirely new markets to sell to, markets that weren’t there just a short time ago. After all, as marketers they will need the same types of products and services that western marketers need. And as surfers and eventual online buyers, their consumers will want not only western, but also regional and cultural goods, just as online shoppers in the western world do now. Of course, marketers in those regions will also compete in their local markets, as well as western ones.

The globalization of Internet marketing will continue rapidly, no doubt about it. To stay in the game, western marketers would be welladvised to begin their strategic planning for this trend now. New markets and new opportunities are forming learn to spot them at a distance through global binoculars!

By Jakob Jelling

http://www.sitetube.com

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on November 08, 2004

by Jakob Jelling

In Network Marketing, Do as the Romans Do

In Network Marketing, Do as the Romans Do

by: Joe Featherston

Remember the old saying, When in Rome, do as the Romans do! This is the key for determining what affiliate program to signup with.

When I first started a business in Internet marketing, one of the first things I noticed was quite a few affiliate programs do not last for every long. You put time and money into the program, then all of a sudden the company is not there anymore. That is why I initially signed up with Six Figure Income (SFI). They have a backing of 7 millions members, have been able to stay in the business since 1985, and guest what? The top network marketers are members.

Look for the clues!

When in network marketing, do as the top network marketers do! This was the case in point when I discovered the PlugIn Profit Site. Stone Evans is one the top network marketers and offers 5 top affiliates program. Not because he has too, but he has been in the business long enough to know what programs are going to generate income. These programs are Six Figure Income (here they are again), MadisonDynamics, Internet Marketing Warriors, Push Button Publishing, and Internet Marketing Center.

Even if you do not need Stone Evans website design services, you need to follow the clues and signup for these programs.

Another great example is MadisonDynamics. Stone has brought his group into this new affiliate program (started this month) because he recognized the earning potential. Next thing you know, Mike Glaspie (founder of BannersGoMLM) is going to join Stone Evans group and start bringing in his huge network of serious marketers. This is a once in a lifetime opportunity to get in at the top before the wave hits.

[[firstname]], if you want to make money in this business, follow the clues and do as the Top Network Marketers do!

You can join these sites for Free at the following link:

http://www.pluginprofitsite.com/main2919

About The Author

Your Resources For Home Base Success,

Joe Featherston

www.homebaseresources.com

livesupport@homebaseresources.com

This article was posted on February 23, 2004

by Joe Featherston

RSS Meets the Needs of Direct Marketers

RSS Meets the Needs of Direct Marketers

by: Rok Hrastnik

Contrary to general opinion, RSS meets the needs of even the most demanding direct marketer, actually providing most of what email marketing does, except for the strong push factor.

Most direct marketing reasons against RSS are in fact the result of inadequate understanding of RSS by most marketers.

a] Scheduled and autoresponder messages

There are already a few services and software packages on the market that allow for scheduled and autoresponder messages via RSS feeds. Once your visitor subscribes to your special RSS feed, he can receive a predetermined set of messages in a specific time frame, determined by you. Use these messages to welcome your new reader to your RSS feed; thank your new customer after the purchase, send him additional information about the ordered product and give him the opportunity to buy an additional product at a lower price tag a couple of days later, and so on.

b] RSS metrics

RSS can in fact be tracked: track anything from the number of your subscribers, their reading habits, their reading frequency to your clickthrough rates and activities after clickingthrough from your feed. This includes tracking which of your RSS feeds are performing better, are more interesting to your readers and drive more sales … and the same for individual content items.

c] Message targeting

Since RSS feeds can be dynamically generated on a peruser basis, you can easily track the interests of your individual subscribers and then target marketing messages directly to them, making each message relevant to their needs and interests in order to increase your sales success.

d] Message personalization

If you generate your RSS feeds for each individual user, you can also personalize these feeds. Basic personalization includes elements such as the readerกs first name, while more advanced personalization might include personalized content and product recommendations and so on.

e] Data capture

Email marketers have already become experts at using optin forms to get as much information from the prospect as possible; the prospectกs name, his interests, the current products he is using, his current position in the purchase cycle and so on. RSS can be used in the same way, giving your visitors access to the RSS feed only after theyกve filled in a simple or complex optin form. This can work with ezine subscriptions, as well as forms you require your visitors to fill in to either register on your website or download your free report or whitepaper.

Good news for direct marketers is that these capabilities are already available in many RSS publishing/marketing solutions, available at very acceptable prices, accessible even to the smallest companies.

Copyright 2005 Rok Hrastnik

About The Author

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as the best and most comprehensive guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa4

This article was posted on April 12

by Rok Hrastnik

RSS: The Amazing Profit Potential

RSS: The Amazing Profit Potential

by: Rok Hrastnik

All marketers are the email delivery problem, hoping that just somehow our messages are going to reach our customers and subscribers this time … and then hoping that they’re going to open them, instead of mistaking them for spam.

The reality usually hits us hard. While email is still the primary and most important internet marketing tool, we need to start using other complimentary tools to get our content delivered.

Most important among them is RSS (Real Simple Syndication), which gets your content directly in front of your readers, without having to »face« any filters along the way.

And itกs easy and even free to use…

The marketing and profit potential of RSS is, simply said, quite amazing. Itกs not just good for blogs, and itกs certainly much more than »just another« way of getting your content to your readers.

And itกs just reaching the tipping point. There are still only »a few« RSS publishers and RSS usage is growing every day. This is your best chance to get on the wave…

To get you started, hereกs a quick overview of what RSS can do for your internet business…

1. GETTING YOUR CONTENT DELIVERED

AOL blocks about 75% of the 2 billion email messages they receive daily, and on the average, over 64,7% of all the business email you send is not even opened, let alone read. These two facts are destroying your internet business.

But fortunately, RSS has a solution.

It gets your content delivered directly in front of your subscribers, prospects and customers, whenever you want and how often you want.

In essence, it means that 100% of your marketing messages are delivered to your RSS subscribers, and thatกs 100% of possibilities to make the sale and improve the relationship.

2. IMPROVING YOUR SEARCH ENGINE RANKINGS

Traffic is the lifeblood of every internet business, and RSS makes improving search engine rankings a breeze.

Combined with special web sites, called »blogsites« (advanced blogs), RSS has been demonstrated to bring total newcomers to the market to #1 search positions for their selected keywords, and that without any costs whatsoever.

And itกs easy. All it takes is publishing an RSS feed, submitting it to the right places, keeping it updated and using some other little known but easy techniques.

3. GENERATING AMAZING NEW TRAFFIC

But the traditional search engines are not everything that RSS »offers«. Far from it.

There are now more than 100 search engines and directories that specialize in aggregating content from RSS feeds. Getting in to them is easy, and each of them will provide you with new »spending« traffic.

4. GETTING YOUR CONTENT PUBLISHED ON OTHER WEB SITES

The traffic doesn’t stop here. RSS makes it easy to publish your content on other web sites, which creates additional exposure and more importantly, brings you new targeted customers.

5. DISCOVERING NEW BUSINESS OPPORTUNITIES

But itกs really all about the new business opportunities that didn’t even exist before RSS became popular.

Most of these haven’t even been discovered by the majority of marketers yet. We’re talking about new and effective ways of getting new content to your readers, content that will make them buy.

Just think in terms of easily delivering daily or even hourly content updates, coupons, customized product updates, audio content (podcasting), video content (videocasting), whitepapers and free reports, and so on.

6. GETTING MORE SUBSCRIBERS MORE EASILY

Because RSS is so fundamentally different than email, getting more subscribers is easy as 123. The profit potential is quite amazing: just imagine converting more than 50% more of your visitors in to ezine subscribers…

And much much more…

And the list doesn’t stop here by a long shot. RSS feeds also make for an excellent affiliate marketing tool and help you get the most out of your affiliates, and so on.

With this many profit generating possibilities, the even greater benefit is that most marketers haven’t even touched them yet.

You can be one of the first, today.

Copyright 2005 Rok Hrastnik

About The Author

Rok Hrastnik is the author of »Unleash the Marketing & Publishing Power of RSS«, acclaimed as »the best and most comprehensive« guide to RSS for marketers by leading RSS experts. The complete guide on RSS for marketers: http://rss.marketingstudies.net/index.html?src=sa1

This article was posted on March 22

by Rok Hrastnik

The Real Gold Is In the List

The Real Gold Is In the List

by: Marty Foley

Are you a one shot, hitandrun marketer, or do you appreciate that the real gold in business is in the list?

Rather than focus on oneshot deals, savvy marketers realize the value of a good list, and seek ways to expand and derive more value from theirs.

What kind of lists am I talking about? On the Internet, an optin list of customers, or others whoกve agreed to receive regular communications from you. Or it may be an offline list of postal mailing addresses, telephone, or fax numbers.

The best list is a targeted one, comprised of those who are at least familiar with you; with whom youกve already developed a relationship of trust.

Ideally, itกs made up of those whoกve already done business with you, or have at least expressed a sincere interest in similar types of goods you offer in the past. Itกs NOT a list of randomly gathered (untargeted) contact information, whether email addresses to which unsolicited spam email is sent, or otherwise.

Once youกve developed a good, targeted list, you have a valuable asset. For example:

Valuable time, effort and expense are invested in gaining customers. Customer acquisition is one of the largest marketing expenses. Many marketers toss this investment out the window by selling one thing to a customer, one time, and forgetting about them forever. A good list, on the other hand, lets you market your goods and services much less expensively.

Additional sales to previous customers are often easier to make and more profitable than the initial sale. A relationship of trust has been built, provided that your customer is satisfied with his/her purchase and the service received.

You gain leverage. When you approach others to arrange joint ventures, for instance, ownership of a sizeable, properly targeted list is a powerful bargaining asset.

You can sell advertising to others who want to market to your list.

Repeat business is crucial to the success of virtually all businesses. With a good list you stand a much better chance of turning buyers into lifelong customers.

You have a builtin audience to which you can quickly roll out new offers.

If your home or office caught on fire, and you were only allowed to save one business asset, what would it be? For many savvy marketers it would be their list. It would be the one thing that would best help them start over from scratch.

After reading this, perhaps you’re now thinking กBut Marty, I don’t have a list.ก Well, now you know how valuable a properly developed and targeted list can be. And if you already have one, youกve just been reminded of its value.

Grow it, groom it well, and profit from it accordingly.

More Helpful Resources…

LeadFactory is a proven กpay per subscriberก or กpay per leadก service that EXPLODES the size of optin email lists! ==> http://ProfitInfo.com/cf/leadfactory.htm

Want to boost your optin email profits? Sign up now for ProfitInfoกs free Email Profits ECourse:

==> http://ProfitInfo.com/cf/ecourses.htm

About The Author

Marty Foley is a successful home business owner and the founder of http://ProfitInfo.com/. His Internet marketing techniques and resources have helped set the standard in ecommerce, and have often been imitated by other famous Internet marketers. They can truly help you succeed online: http://ProfitInfo.com/

MFoley@ProfitInfo.com

This article was posted on August 3, 2002

by Marty Foley

Create Credibility for Success

Create Credibility for Success

by: Nichols Dixon

Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet ขEl Doradoข. I did find what I was looking for, nothing more than a fistful of air. The online marketing formula for success was always right in front of me or rather right inside. And yet still so many marketers are out there searching for that elusive ticket to success.

Notice any successful marketer and you will find that their success is built strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many others all have credibility which precedes them.

This is why they are all so successful. They focus on creating lasting materials which will work for them in the long term. Many marketers including myself have made that mistake by not doing so, which can prove to be fatal to your business.

In the vast world of the internet, credibility is hard to comeby indeed. The internet removes the need for face to face meetings and dialogue, but that does not remove the need for trust and dependability.

How can you create credibility for your online business? You can do so by establishing materials which will be of benefit to your readers and customers. Posting free ads to classifieds and to FFA’s is not what I am talking about. These bring little or no results in the long run.

Article writing, ezine publishing and posting to forums are examples of credibility building materials. When used in the proper way they seem to take on a life of there own and can bring wonderful results. And the best thing is that they have the ability to stick around for a long time after you create and publish them.

All the examples stated are practiced by successful marketers. Some may use all the techniques or they might use one or two. My experience with creating credibility building materials has been wonderful.

A few detractors may point out that using these strategies on a freely hosted website is lacking of credibility, but believe me they work. These techniques have been around for a while and many marketers can attest to the fact that they do produce results.

Give your business a boost by focusing on creating credibility and getting your name in the public eye. Why don’t you give it a try ?

Copyright © Nicholas Dixon

About The Author

Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe to receive resources and articles to help you achieve success.

Oceanroc2003@yahoo.com

This article was posted on March 30, 2004

by Nichols Dixon

Internet Marketing Idea: Use Internet Marketing to

Internet Marketing Idea: Use Internet Marketing to Sell Network Marketing or MLM

by: Tim Bruxvoort

Experienced Internet Marketers and beginners alike have one thing is common. They need products or services to market on the Internet.

The lack of a good Internet Marketing Idea is often the most difficult problem the marketer is faced with, but it is one that can be solved within a few short minutes from now.

Many marketers spend so much time trying to find ideas for products or services they can create; they miss the obvious alreadycreated opportunities in plain view. The best part of these opportunities is that all the market research and business planning has already been done.

So instead of trying to create that one product or service that leads to a million dollar homerun (and more often than not you strike out), you can quickly set up multiple streams of revenue from several websites. That way if one revenue stream dries up, you still have several more to rely on.

One way to quickly set up a new business is to market products and services from a MultiLevel Marketing (MLM) or network marketing opportunity. These opportunities already have support systems in place so all you have to do is to apply Internet Marketing techniques to sell the product or service.

Since few network marketers know how to use the Internet like you do, you’ll have a unique marketing advantage.

You’ll also have an advantage over other Internet Marketers as well because most of them have a negative view on network marketing. It’s probably not because they experienced anything negative about network marketing themselves, but because they know someone else who is negative on it.

In marketing psychology, they call this กsocial proof.ก If everybody else thinks something, it’s just easier to think the same thing rather than think for yourself. In a lot of cases social proof is beneficial, but sometimes it leads us down a path like sheep to a slaughter.

The network marketing business model itself is very sound so thatกs not what’s responsible for the negative perception some people have. The problem is with the people who are being attracted to network marketing. Those joining typically don’t have any business experience.

But if you target other Internet Marketers, other people with business experience, or you create easy to follow systems for people who have no business experience, you’ll have much more success.

If the network marketing business model itself were flawed, you wouldn’t find a lot of multimillionaires involved in it. But the network marketing group includes top celebrity authors/millionaires who not only advocate MLM, but they are actually doing it. This group includes people like:

Robert Allen, author of Multiple Streams of Income

Mark Victor Hansen, author of Chicken Soup for the Soul

Robert Kiyosaki, author of Rich Dad, Poor Dad

Warren Buffet, billionaire investor.

So if multimillionaires are doing it, and your goal is to become a millionaire, why shouldn’t you do it too?

If MLM or network marketing is done right, it can be one of the quickest ways to a million dollars. In fact, it is in the top five moneymaking opportunities of all time that people use to create wealth in their lives today. The top five are:

Public Speaking

Real Estate

Internet

Stock Investing

MultiLevelMarketing

Since few people desire to speak publicly, that rules it out for the majority. Real estate and stock investing typically require a good deal of money to get started so that rules them out for a lot of people. But the Internet and network marketing are opportunities almost anyone can get into. And you are in a unique position to apply them both.

We are also in a totally unique time right now. At no other point in history have so many people been looking for their own businesses. The Internet is making it easier for anyone to get into business and have the entire world as a marketplace. And the unstable work environment most people face is driving more people to work for themselves.

So you can put yourself in front of two of the hottest money making trends in the world today: the Internet and homebased businesses.

So by helping other people use the Internet to create their own network marketing business, you’ll be helping yourself to wealth. Then everyone is happy!

About The Author

Tim Bruxvoort is the Internet’s Foremost HomeBased Business and Success Coach who helps people create successful and profitable lives in their own homebased businesses. You can visit his website at www.homebasedriches.com. If you are interested in a hot network marketing opportunity you can go to www.times10travel.com for a free report.

timbrux@homebasedriches.com

This article was posted on April 22

by Tim Bruxvoort