Get More Links With a Viral Marketing Campaign

Get More Links With a Viral Marketing Campaign

by: Syd Johnson

Viral Marketing

So you want to setup a viral marketing campaign, but where do you start? A viral marketing campaign is simply a strategy that you can use to get people who like your website and web materials to consciously or unconsciously promote your site while they’re going about their business online.

What to promote The first step in your viral marketing campaign is to identify what you want to promote. Is it your main URL, your newsletter or your web products? The most successful viral marketing campaigns are consistent and promote one thing at a time. You might think that it is useful to put all 20 of your website URLs in your email signature, but it would be more effective if you used one and made it memorable.

Identify your tools – You can use email signatures, ebooks, free software, paid advertising, newsletter subscriptions, assorted freebies and privileged information, members’ only sites and more in your viral marketing campaign.

Start giving out your free goodies – advertise your freebies in free information directories or by giving away your articles to the many online article directories. List your free products on strategic web pages. You don’t want to list it on every page because you don’t want your free items competing with ขfor saleข items. The freebies will probably win most of the time. Whatever you give out, make it easy to download or transfer. Stick to quick downloads, secure ebooks and other items that are available directly from your website.

Give others permission to distribute your products – For the viral marketing to succeed, you must give other people permission to distribute your products. Free ebooks for example, can be posted on a website as long as the links remain in tact. Rebranding is also a good option. Customers can rebrand your product by adding their domain name and logos to the product, but an active link back to your site must be maintained on every page.

Be prepared – If you are creating your campaign to build up traffic, can you scale up quickly and add more bandwidth if your campaign is effective. If you are using multiple methods and multiple products in your campaign, traffic can spike or surge unexpectedly. Do you have the email capacity to handle the requests for more information? Is your site copy updated with FAQ’s to answer some of the most common questions that you will receive? Do you have a reliable shopping cart application to handle orders around the clock? These are just a few of the items that are necessary for you to take advantage of the resulting traffic and orders that you will get from a successful campaign.

Collect contact information – always have a way to collect contact information from each prospect that you gain. You can require a valid email address, for example, before a customer can receive a free item. This method is increasingly popular among internet marketers because it’s a great way to build up your mailing list and it’s an optin list. You can also reuse the list over and over again as you create new products or create subsequent editions of existing products. It’s a way to get more money from the same subscription base without investing the same amount of marketing money each time.

These are just a few the tools and strategies that you deploy to create your own viral marketing campaign.

About The Author

Syd Johnson

You can use and distribute this article as long as you include an active link back to http://www.rapidlingo.com.

This article was posted on February 03

by Syd Johnson

Microsoft Great Plains internet marketing campaign

Microsoft Great Plains internet marketing campaign – notes from the trenches

by: Andrew Karasev

Hi, we are small nationwide company of Microsoft Great Plains certified programmers and enthusiasts, having more then 50 years of combined Great Plains Accounting/Dynamics/eEnterprise experience. We have Frx, Great Plains, Microsoft certified consultants: Great Plains Certified Master, MCDBA, MCSE+I. We would like to share our experience on internet marketing campaign

Internet Marketing Campaign itself. We had very serious approach. We have hired 10 technical writers in Microsoft Great Plains, Microsoft CRM and Navision to make results solid. Campaign was launched in August 2004. Main focus was Microsoft Great Plains customization and orphans customers nationwide.

Results were unpredictable. Suddenly we were getting 1 new prospect call per day – this was again nationwide calls and we saw the need for the services – people were without support at the postrecession time and it was hard for them to get support back from Microsoft, due to payment lapsing issues. The symptoms were – clients are finally on the way to recovery and with certain monetary funds to be ready to pay for Great Plains support, however Microsoft Business Solutions VARs (or probably their former VARs) had no interest at all in these clients – this was kind of paradoxical for us.

Finally we were catching up with MBS marketing campaign – Microsoft offered do not penalize its lapsing clients for couple of months in order to get them back into service plans. It was in September and October 2004 and the most fruitful months for us – we were switching clients (former orphans) to us on the weekly basis

Moving to 2005 situation was changing. We were getting more and more calls from clients with huge legacy Dexterity customization, and who were without support at all. This was challenging time for our developers and estimators. This tendency is still happening and valid. We are helping as crazies.

You can always appeal to us to help you with your system. Give as a call 16309615918 or 18665280577, [email protected]

About The Author

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies ( http://www.albaspectrum.com ), Microsoft Business Solutions Great Plains, Microsoft CRM, Navision, Microsoft RMS, Microsoft Business Portal customization company, serving clients in Chicago, Boston, New York, Miami, Atlanta, Houston, Dallas, Denver, Los Angeles, San Francisco, San Diego, Seattle, Minneapolis, Phoenix, Toronto, Montreal, Brazil, Mexico, UK, Australia, Canada, UK, Europe, Russia an having small offices in multiple states and internationally.

[email protected]

This article was posted on January 28

by Andrew Karasev

If You Don’t Like The Weather…Just Wait Ten Minute

If You Don’t Like The Weather…Just Wait Ten Minutes

by: Kirk Bannerman

This old saying which addresses the variability of the weather in Montana is also applicable to the market dynamics for an online business. If there is one thing that is certain about the future of online marketing, it is that it will continue to change.

A generation in Internet marketing seems to last 12 months or less and therefore it is very important for online marketers to reassess their marketing plan frequently. It wasn’t too long ago that popups and banner ads were all the rage and now they’re about as welcome as a telemarketer or a lawyer.

In earlier times, just getting traffic to your website could spell success. That just is not the case today. In the current environment, Internet marketers have many tasks before them including increasing traffic, maximizing traffic quality, and improving conversion ratios. Much simpler said than done, but the key element is to understand that we are dealing with a dynamic marketing landscape where change is almost a continuous process. A successful Internet marketing campaign will always be a work in progress.

A dynamic internet marketing campaign will be a continuous process of monitoring & analyzing, followed by tweaking & experimenting, followed by measuring the impact (more monitoring & analyzing) of the changes made.

The first step in analyzing your marketing campaign is pinpointing precisely where the prospects are coming from. Whether itกs search engines, email, or from other sources. All of this data can be found in your server logs and there are some very good traffic analysis tools (many of them free) that will provide you with the information without requiring you to become technically proficient at deciphering raw server logs.

By analyzing the information taken from the traffic analysis tools you can track keywords and other parameters which will tell you how visitors are getting to your site which, in turn, will help you improve and target traffic.

The goals for your particular site will depend upon the nature of your online business or endeavor, A good way to determine how well your site attracts and converts visitors is to analyze your traffic and then experiment or tweak some of the different elements of your site such as sales letter copy, price promotions, limited time offers, free offers, headlines, color schemes, testimonials, etc., etc.

After making changes in your program, once again analyze your traffic to obtain a measure of the impact (good, bad, or none) that your tweaking has produced. And then start the process all over again, retaining the changes that yielded a positive result and, of course, rejecting those that did not.

Remember folks, it is up to us to stay in touch with the fact that there is one certainty about the future of online marketing, and that is that it will continue to change.

About The Author

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://businessathome.us

This article was posted on October 14, 2003

by Kirk Bannerman