Are You Irresistibly Attractive?

Are You Irresistibly Attractive?

by: Kimberly Stevens

If you’ve done any reading on the subject of marketing, you’ve certainly heard the term ขUnique Selling Propositionข or ขUSP.ข

As a reminder, your USP is what positions you in the marketplace are you, or what you sell, the best, the cheapest, the fastest, the easiest, the longest lasting, the most reliable, the most prestigious? Your USP is what makes you distinct from your competitors, but it’s often the thing firsttime business owners don’t fully understand.

Lara and I just started working together last month, and one of the first things we had to tackle was her USP. As a web site designer, she is part of a welldeveloped marketplace often competing with several other companies for every job.

ขI really don’t know why they keep picking the other guy. It’s so frustrating after I’ve worked so hard to get in the door in the first place. The only way I feel like I can get the job is if I underbid it, but I’ll never be able to keep my business running that way.ข

ขWell, you’re right,ข I replied. ขYou shouldn’t have to lower your prices just to get every job. There are certainly web designers out there who are charging less than you, but there are probably an equal number of them that are charging more. So, if we assume that there are companies hiring your higher priced competitors, then maybe price isn’t what every prospect bases their decision on.ข

ขIt sure has been for me. That’s always the reason they say they didn’t choose me. It makes me think that I’m going to have to lower my prices in order to get any work, but like I said, I’m not charging anything out of the ordinary. My hourly rate is at the market average as far as I can tell.ข

There were a couple of issues that we explored during the rest of the conversation, including her pricing, her competitors, her target market, her mission, etc. But the one that really hit home was her USP.

Up until this point, Lara didn’t realize that she was the one forcing her prospects to make their decisions based on price. She was marketing using the Competition Model instead of the Distinction Model.

In the Competition Model, your prospects see you as offering the same service as your competitors. In their mind, there is no delineation between what you and your competitors offer and how you offer it. So the only decisionmaking factor they are left with is price.

If they think all web designers offer the same level of web site design, can complete it in the same time frame and will be equally professional, what’s left? That’s right … price.

Think about how you make buying decisions. If you are getting your clothes drycleaned every week and you think that the three local dry cleaners all do a decent job, will have your suits ready in two days, and are equally friendly or disagreeable, aren’t you going to go with the cheapest one?

But some dry cleaners pick up and deliver don’t they? Some offer tailoring and mending services in addition to dry cleaning. Others set up shop inside large grocery stores, so you can knock out two errands in one stop.

These things make them distinct from their competitors. There are people who will pay a little more in order to have their dry cleaning picked up. There are others that will pay a little more to be able to drop it off and pick it up at the same time they are buying their week’s groceries.

If you don’t want to compete strictly on price, you’ve got to be DISTINCT from your competitors. That way, your prospects have something, besides price, to base their decision on. By emphasizing that distinction in your marketing efforts, you will naturally attract those prospects who value your distinction.

And when you are Irresistibly Attractive, the sales pressure is off. You just go out there, show them who you are and what you can do, and they come to you!

So how do you make you and your business DISTINCT and, therefore, Irresistibly Attractive? By creating your Unique Selling Proposition (USP).

What makes you different than your competitors? Are you faster? Do you deliver better quality? Are you more responsive to their needs? Are you closer in proximity? Do you specialize in a particular industry?

Take a moment to put yourself in the mind of your prospects. If you were hiring someone to perform your kind of service, what would you want?

You can practice by thinking about your own buying decisions. If I was hiring someone to clean my house, I would want them to:

do an impeccable cleaning job

show up on the scheduled day/time

avoid breaking/taking things

smoke outside of my house, if they smoke

charge $100 or less

If I could find someone to do these things for $65, I would hire them. But, if I would have to sacrifice the quality of their work or their reliability in order to pay the lower price, I would go with someone else. It’s important to me to have a clean house and to know that I can count on that person to show up on Thursdays before I have guests arrive on Friday.

So, here’s the process:

make a list of the things you would look for if you were a prospect hiring someone to do your service

put that list in priority order

gather all of your sales materials together (e.g. printout of web site, business cards, letterhead, brochures, email signature lines, proposal, trade show displays, newsletter, sales letter, direct mailers, cold calling script, elevator speech, etc.)

set aside 12 hours to review all of your materials to see what message you are sending to your prospects

revise your materials as needed

When you review your materials, try to look at them with fresh eyes as a prospect would. After going through them once and making notes about the impression they set, go through them again specifically looking for the top two distinctions from your list.

Do your sales materials/tools really bring your message home? Are your top 2 distinctions clearly emphasized in your materials? Are there things you need to add, omit, or revise in order to create your distinct impression on your prospects?

Once you are communicating a very specific and consistent message about yourself and your business, you will find that you no longer have to sell. Business comes to you – and it’s the kind of work you like that pays you what you deserve.

About The Author

Kimberly Stevens is the author of the ebook series, *The Profitable Business Owner: A StepbyStep System for Starting & Running a Successful Service Business*. Download Sample Chapters & get her free MiniCourse, *The 10 Most Common Mistakes Business Owners Make & How To Avoid Them* at: http://www.askthebizcoach.com/ebooks.htm

[email protected]

This article was posted on February 07, 2003

by Kimberly Stevens

Create Credibility for Success

Create Credibility for Success

by: Nicholas Dixon

Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet ขEl Doradoข.

I did find what I was looking for, nothing more than a fistful of air. The online marketing formula for success was always right in front of me or rather right inside. And yet still so many marketers are out there searching for that elusive ticket to success.

Notice any successful marketer and you will find that their success is built strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many others all have credibility which precedes them.

This is why they are all so successful. They focus on creating lasting materials which will work for them in the long term. Many marketers including myself have made that mistake by not doing so, which can prove to be fatal to your business.

In the vast world of the internet, credibility is hard to comeby indeed. The internet removes the need for face to face meetings and dialogue, but that does not remove the need for trust and dependability.

How can you create credibility for your online business? You can do so by establishing materials which will be of benefit to your readers and customers. Posting free ads to classifieds and to FFA’s is not what I am talking about. These bring little or no results in the long run.

Article writing, ezine publishing and posting to forums are examples of credibility building materials. When used in the proper way they seem to take on a life of there own and can bring wonderful results. And the best thing is that they have the ability to stick around for a long time after you create and publish them.

All the examples stated are practiced by successful marketers. Some may use all the techniques or they might use one or two. My experience with creating credibility building materials has been wonderful.

A few detractors may point out that using these strategies on a freely hosted website is lacking of credibility, but believe me they work. These techniques have been around for a while and many marketers can attest to the fact that they do produce results.

Give your business a boost by focusing on creating credibility and getting your name in the public eye. Why don’t you give it a try ?

Copyright © Nicholas Dixon

About The Author

Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe to receive resources and articles to help you achieve success.

This article was posted on April 14, 2004

by Nicholas Dixon

How to Tap in to the Holiday Publicity Bonanza

How to Tap in to the Holiday Publicity Bonanza

by: Bill Stoller

If your product or service can be given as a gift, a publicity windfall awaits at the end of the year but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:

1. Phone interviews with local store owners

and

2. Press materials that have been sent by publicity seekers.

Let’s deal with Point 1. Here’s a cool trick: In early November, write a letter to stores and major websites that carry your product. Remind them that they may be hearing from journalists soon about hot gift ideas, and request that they consider mentioning your product when that happens. Point out a few reasons why your product is the newest, coolest, best or whatever. Ask the vendor to drop you an email or give you a call if a story results that mentions your product.

Now, on to oldfashioned publicity. When to contact the media depends on the publication or program’s lead time (how far in advance of publication or airing the material is developed). Magazines like Woman’s Day have a lead time up to six months, so get materials to them now. Newspapers have a lead time as short as a week for feature material, so send materials in November. In between are wire services, mediumlead magazines, กinflightก magazines and others. To learn the lead time of a particular media outlet, call the editorial department. If that doesn’t work, try the advertising department.

What you send should be kept simple a press release about your product/service, a pitch letter explaining why it’s such a great gift idea, and, if applicable, a disk with color product photos. See our articles กHow to Write a Great Pitch Letterก http://www.publicityinsider.com/pitch.asp and กHow to Write a Great Press Releaseก http://www.publicityinsider.com/release.asp for more details.

As you craft the materials, think about where your product/service fits. Based on its nature, cost, rarity or usefulness, it may work with a variety of typical Christmas Gift stories such as: Great Stocking Stuffer Ideas, Gifts for Teenagers, Gifts for the Person Who Has It All, Gifts for Executives, Gifts that Relax, etc. By suggesting a category for your product, rather than simply stating กHere’s a product that would make a nice holiday giftก, you’re making yourself stand out and maybe even giving the journalist an idea for a story angle that he or she wouldn’t have thought about otherwise. Either way, your chances of getting coverage are greatly improved.

About The Author

Bill Stoller, the กPublicity Insiderก, has spent two decades as one of Americaกs top publicists. Now, through his website, eZine and subscription newsletter, Free Publicity: The Newsletter for PRHungry Businesses http://www.PublicityInsider.com/freepub.asp , heกs sharing for the very first time his secrets of scoring big publicity. For free articles, killer publicity tips and much, much more, visit Billกs exclusive new site: http://www.publicityInsider.com

[email protected]

This article was posted on June 03, 2003

by Bill Stoller

Things That You May Want To Know Again About Your

Things That You May Want To Know Again About Your Site

by: Florie Lyn Masarate

Before starting to write anything for your site, you should have a definite concept on what you want to achieve with your site. Everybody has one, why not you is not a reason enough. In case you do not know, websites are quite expensive to build much less to maintain. Although it surely says a lot about your company and people can access them easily if they with computers part of the households and businesses nowadays. Having known what you want to achieve, it should be the solid structure that your site should reflect.

Do not use more than one designer or studio to design your site. You would think it wonderful having many creative minds pouring out their ideas for your site alone. But then, one factor of a website is its consistency. Having these different designers trying to put their own mark would make your site looking as if it is in shambles, with no single theme at all. Imagine the confusion it would give your readers. You may not want to be in their shoes in this case.

Site maintenance can be as expensive as its development, even more. It is always best to save some money for the rainy days, as they say. In this case rainy days would be maintenance that your site would require from time to time. This is the upgrading, expansion and editing of graphic designs or texts to keep up with the needs and the changing times. Money is a consideration even after you already have your site.

Take into account that what you have in your printed media should not always be the same as the ones on your site. If people have already read your print materials likes brochures and catalogs, chances are they would not want to read the same things when they connect to your site. As these same people are already tired of the numerous words they encounter in prints, they would prefer having them less in your site. This will bring a small relief if they are not thankful first. It would be best to develop a content exclusively for your site and not copy paste the things already in your printed materials.

And speaking of printed materials, never forget to include the address of your site into them. Having paid already for these prints, why not make the most of the good it can offer. By putting your site on these prints, you are paving the way for the readers to access some additional information that they did not yet read from your printing materials. Just think how disappointed they would be, taking some time to visit your site, and finding the same things that they have seen already.

For comments and inquiries about the article visit http://www.ucreative.com

About The Author

Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

This article was posted on August 11

by Florie Lyn Masarate

Does Becoming a Published Author Enhance a Busines

Does Becoming a Published Author Enhance a Business?

by: Vishal P. Rao

There is a boom occurring lately, especially in the online world. More and more business people are authoring their own print book and ebooks. These materials can run the gamut from information books to personal life stories, as well as coaching materials, and life skills training manuals.

With so many doing this, it would seem apparent that this is a great way to escalate a business to the next level. After all, if a person can set themselves up as an expert by publishing materials on certain subjects, others will obviously buy more, and revenue will skyrocket, right? This is not necessarily so.

While it is an advantage in some instances, it can be a disadvantage in other instances. There are parameters that need to be followed for successful publication, and there are certain requirements that must be met for successful publication.

The advantages of authoring and publishing are as follows:

An individual can set themselves up as an expert in a specific field of interest, thus enhancing sales and trust with clients and customers. If a publication is effective enough, and the marketing done well enough, massive exposure will occur, and an individual can fast become a กsemicelebrityก in their chosen field.

A print book or ebook can drive intense amounts of traffic to a Web site, if a URL is included in the publication. Publications are a wellknown Search Engine traffic tool.

The revenue from a successful publication can itself be lucrative.

Backend sales can be made effortlessly, by including กmentionก of other products/services within the published materials.

Public relations are increased, with some authors and publishers enjoying extensive notoriety. When this occurs, oftentimes individuals will buy กanyก and กallก subsequent follow up products that are produced by the author and publisher.

Lucrative joint ventures can be established with solid publications. Many large sized print publishers and online publishers will give massive exposure to authors that produce a wellwritten, wide selling publication.

The disadvantages, however, do exist, and these are as follows:

Producing a quality publication is time consuming, at best. Materials need to be researched, written, and reedited many, many times before the publication can be released.

Producing a quality publication can be costly as well. Although the field of self publishing has increased exponentially (the amount of software and services available now for self publishers is astounding), there are significant costs related to the authoring and publishing of materials, i.e., publication software and services, marketing costs, research costs, editorial and layout costs, etc.

If the publication is not well written and researched, and doesn’t effectively reach itกs target market, the author and publisher may very well create กnegative publicityก which will hurt the business, not enhance it.

กNegative fansก may appear. These are individuals that seem to magically appear who disagree wholeheartedly with the published materials, and may very well create havoc for the author and publisher. Jealousy is many times a motive here, but motives are varied. This is an occupational hazard for all authors and publishers.

Legalities must be followed to the letter. All copyright laws, distribution laws, and all other laws pertaining to authoring and publishing must be followed explicitly. Many กnoviceก authors and publishers are unaware of these, and find themselves in a กlegal messก. A consultation with a lawyer versed in copyright is usually in order prior to authoring and publishing.

Plagiarism is rife in the world of writing, authoring, and publishing. Especially if a work is good, there will probably be recurring instances of this. Methods to defeat this behavior, such as online security measures and offline follow up, leads to an increase in overall costs.

Overall, any work must be extremely well written and professional to succeed. Many times, beginning authors and publishers, who have never written a word prior to this in trying to contain costs, will attempt to churn out the work themselves, leading to a disorganized, somewhat กunreadableก work. It is always prudent, if a person is not a writer themselves, to hire a ghostwriter that is proven, to effectively write the กbest materialsก possible. A publication that is disorganized and ineffective, will not กsellก in the end, and only cost the author and publisher more money overall as charge backs and returns will occur frequently, and the materials will need to be redone eventually.

Also, there seems to be a wave of new books appearing each month, that are written by those that know กlittle to nothingก of the materials they propose to be experts on. This is the largest mistake possible in the world of authoring and publishing. No one can be an กexpertก on something that they know กnothingก about. Readers are quick to กcatch onก when an author or publisher knows nothing about the subject matter. If in doubt, forego authoring and publishing until you have become an กexpertก rather than write about a subject that you know nothing about, or pick a subject in which you do have a good grasp of the materials.

Be truthful, be honest, be adept, and be determined, and if you do choose to author and publish, you will indeed see success and a great business benefit! To be less than truthful, honest, adept and determined, and authoring and publishing will soon become a nightmare!

About The Author

Vishal P. Rao is the owner of http://www.homebasedbusinessopportunities.com One of Internetกs leading website dedicated to starting, managing and marketing a home based business.

This article was posted on November 17, 2004

by Vishal P. Rao

To Strike While the Public Domain Iron is Hot, You

To Strike While the Public Domain Iron is Hot, You Must First Find the Iron!

by: Charles H. Smith

Surely you have heard of Ted Turner and Walt Disney, but do you know what they have in common? Both of these men started companies based public domain materials. Walt Disney updated or modernized characters from Grimmกs Fairy Tales, and Ted Turner founded Turner Classic Movies using many public domain movies.

With public domain materials rapidly becoming a very hot commodity these days, your competition for these materials gets more demanding daily. If you go to Google.com and search for Public Domain, there are over 40 million sites resulting from this search. So, how do you weed through these millions and millions of sites to find actual materials in the public domain?

Your search for these materials has just been simplified. We have compiled a toolbar containing almost 200 direct links to public domain materials and 7 public domain search engines into a free public domain toolbar. Imagine; if you will, searching the Library of Congress, eServer or Project Gutenberg; among others, directly from your toolbar. Simply for your convince, we have included a few links to old book resellers to the search bar. With your keywords in hand, this feature has proven extremely valuable in locating original public domain manuscripts or books for scanning and editing. Although, some of the public domain materials are donated and have special terms and conditions for using the material in commercial websites, your due diligence and discovery of the special cases is warranted and advised.

Because this Internet Explorer toolbar receives automatically updates from PublicDomainForum.com every time you launch it, available to you are the freshest public domain links available. As links die, they are removed. As new links are found, your toolbar is updated.

How do you get this great tool? This free toolbar is only available to registered forum members of Public Domain Forum. Visit us online and register for our free Public Domain forum. After you login to the forum, you may download this terrific tool.

About The Author

Charles H Smith

http://www.publicdomainforum.com Public Domain Blog http://www.publicdomainforum.com/forum Forum and Toolbar.

This article was posted on April 14

by Charles H. Smith

Microsoft Great Plains Manufacturing – before you

Microsoft Great Plains Manufacturing – before you jump there – advices to IT specialist

by: Andrew Karasev

In this small article we would like to try to save your company software and services money. As the result of recent economic recession, many companies here in the USA have now outsourced or in process of outsourcing manufacturing routines abroad and are still using manufacturing applications for data entry. Some of our clients had strange situation when they had more people for manufacturing data entry than real manufacturing workers. Our strong advice is – consider using simple bill of materials with probably some advanced reporting instead of going for full featured manufacturing application/module purchase. Yes, as many clients indicated – they just needed advanced reporting, something like Microsoft Great Plains Bill of Materials / Inventory control based Crystal Reports. And Crystal Reports is only k$0.5 software plus you could find Crystal Report designer for reasonable price.

Let’s go to the topic.

Microsoft Great Plains is main Microsoft Business Solutions product, targeted to midsize companies. Currently Microsoft is in progress of transforming several ERP products it has: Microsoft Great Plains, Solomon and Navision into several business suites Microsoft Financial, Microsoft HR, Microsoft Manufacturing, Microsoft Logistics. These suites may be (in the future) put together and work for your company as integrated ERP solution with web interface (Microsoft Business Portal). If you are midsize company with some manufacturing you should make the research on light manufacturing packages available on software market. In the case of your commitment to Great Plains (if you use it as your accounting system) you should probably first answer this question do we need full featured manufacturing or we should implement just bill of materials and have missing functionality be filled with custom Crystal Reports and light Dexterity customization? And one more thing to consider Microsoft Manufacturing will be more likely build on Navision manufacturing base. If you have process manufacturing you should not implement GP manufacturing it is discreet manufacturing.

If you answer yes on most of these questions, you do need manufacturing

Do you need Manufacturing Resource Planning?

Are Cost Centers required?

Do you base your production on the specific Sales Order?

Do you track working shifts and allocate the cost?

Now this is what you can have in Bill of Materials

Samples bills of materials to do the replacement of the items

Purchasing configuration, based on ABC codes and other criteria

Historical bills reporting

With Crystal Reports you can have this information, having just Bill of Materials

Sales/profitability by customer, item, region or custom criteria

Future Sales predictions, based on your criteria

Employee time and cost allocation

Simple Cost Centers, based on product line, specific order or other user defined information

Good luck with your research – we are here to help with Bill of Materials or recommend the best GP Manufacturing partner! If you want us to do the job give us a call 16309615918, 18665280577! [email protected]

About The Author

Andrew Karasev is Chief Technology Officer in Alba Spectrum Technologies – USA nationwide Great Plains, Microsoft CRM customization company, based in Chicago, California, Arizona, Minnesota, Texas, Florida, New York, Washington, Georgia, Canada, UK, Australia and having locations in multiple states and internationally ( www.albaspectrum.com ), he is CMA, Great Plains Certified Master, Dexterity, SQL, C#.Net, Crystal Reports and Microsoft CRM SDK developer. You can contact Andrew: [email protected]

[email protected]

This article was posted on December 17, 2004

by Andrew Karasev

Create Credibility for Success

Create Credibility for Success

by: Nichols Dixon

Back in my early marketing days, finding the magic ticket to online success was my prime focus. Day after day I became engaged in the journey to find the internet ขEl Doradoข. I did find what I was looking for, nothing more than a fistful of air. The online marketing formula for success was always right in front of me or rather right inside. And yet still so many marketers are out there searching for that elusive ticket to success.

Notice any successful marketer and you will find that their success is built strongly on their credibility. Yanik Silver, Marlon Sanders, Ken Evoy and many others all have credibility which precedes them.

This is why they are all so successful. They focus on creating lasting materials which will work for them in the long term. Many marketers including myself have made that mistake by not doing so, which can prove to be fatal to your business.

In the vast world of the internet, credibility is hard to comeby indeed. The internet removes the need for face to face meetings and dialogue, but that does not remove the need for trust and dependability.

How can you create credibility for your online business? You can do so by establishing materials which will be of benefit to your readers and customers. Posting free ads to classifieds and to FFA’s is not what I am talking about. These bring little or no results in the long run.

Article writing, ezine publishing and posting to forums are examples of credibility building materials. When used in the proper way they seem to take on a life of there own and can bring wonderful results. And the best thing is that they have the ability to stick around for a long time after you create and publish them.

All the examples stated are practiced by successful marketers. Some may use all the techniques or they might use one or two. My experience with creating credibility building materials has been wonderful.

A few detractors may point out that using these strategies on a freely hosted website is lacking of credibility, but believe me they work. These techniques have been around for a while and many marketers can attest to the fact that they do produce results.

Give your business a boost by focusing on creating credibility and getting your name in the public eye. Why don’t you give it a try ?

Copyright © Nicholas Dixon

About The Author

Nicholas Dixon is the publisher and editor of The Roc newsletter. Visit our website http://WWW.Geocities.com/Oceanroc and subscribe to receive resources and articles to help you achieve success.

[email protected]

This article was posted on March 30, 2004

by Nichols Dixon

The 3 Cs of Effective Marketing

The 3 Cs of Effective Marketing

by: Julie Chance

Complicated definitions of marketing abound. However, when you think about what you are trying to achieve through your marketing activities, it is simply changing and then maintaining the behavior of your target market. You want to change their behavior from not buying your product or service to buying it and then you want to maintain that behavior.

From this perspective, marketing your product or service becomes very much like getting your kids to do their chores or teaching your puppy basic obedience. Certainly there is some up front work such as identifying your ideal client, determining how to reach that client and developing the message that will capture their attention. Once this strategy is outlined, implementation becomes a matter of focusing on the 3 Cs.

Clarity: You must clearly tell your prospective customers what action you want them to take. Be very specific. Instead of simply listing your telephone number on your direct mail piece say, ขCall 1112223333 today.ข Or better yet say, ขCall 1112223333 today and request your copy of our free guide to housetraining your new puppy.ข

Consistency: Be sure your message is the same in all your marketing communications. Develop a consistent look and color scheme. If you don’t already have one, develop your own unique logo (not one from Microsoft Publisher® or a free clip art source) and use it on everything. Your website should have the same general look as your letterhead, business cards, email newsletter, brochure, direct mail pieces, and even your invoice. Adopt a tag line and use it on everything.

Continuousness: Repeat your clear message, consistent look and identifying tag line over and over and over again. Remember it takes as many as five to 15 contacts with a prospective customer before they remember who you are, understand how you can help them and are willing to purchase. At the point you become bored with your materials your prospects are just beginning to notice them.

Review all your materials from your website to your business cards to your brochures and ask yourself these questions:

Is my message clear? Have I clearly defined the action I want my customer or prospective customer to take?

Is my message consistent? Do all my materials have a consistent look and feel? Am I consistent with my use of colors? Is there a consistent element such as a logo or tag line that ties all my materials together?

How many different ways and how frequently am I getting my message in front of my clients and prospective clients? Is my target market seeing my message on a consistent and regular basis?

Implement these 3 Cs and marketing your product or service might even be easier than getting your kids to clean their rooms or teaching your puppy to sit.

© 2004 STRATEGIESBYDESIGN. May be reprinted with credits and contact information.

About The Author

Julie Chance is president of StrategiesbyDesign, a Dallasbased firm that helps businesses from specialty retailers to professional service firms Map A Path to Success by bridging the Purchase Chasm™ from Lead to Loyal Customer. StrategiesbyDesign provides a unique combination of consulting, coaching and training to help clients improve the return on their investment in marketing and promotional activities. For more information or to signup for their free marketing tips newsletter go to www.strategiesbydesign.com or call 9727019311.

This article was posted on February 24

by Julie Chance

How Technological Advances Envelope Large Format P

How Technological Advances Envelope Large Format Posters

by: Maricon Williams

The need for variety is a consequence of the advances in technology which carries with it the increasing demand for quality, durable, creative and affordable products and services. In connection with posters, the trend is the bigger, the better!

Bigger, faster – better! In the advertising and marketing industry, size does matters. This is the reason why the bigger the posters are the better. Large format posters are easily seen compared to the tiny ones. Thus, large format posters get attention with just a flick of a finger. Attention is the goal of every ad. If you get the desired attention chances are, you also get potential customers retention. This will motivate them to purchase your products or hire your services. If at the onset attention is elusive, then you are in great trouble because this entails poor marketability consequently, low sales percentage.

Aside from size, another crucial element is time. Time is precious and we do not want it to slip away without seizing its worth and value. We believe that time is always of the essence. This is the reason why clients are taking the time element seriously. Deadliest deadlines are supposed to be met and the printing materials must be delivered at the right time. To remedy this demand from printing clients, printing companies use stateoftheart printing machinery to tender the printing materials on time as agreed upon. These modern day printing machineries and equipments guaranty highquality, durable and satisfying printed materials.

An effective advertising or marketing material is a key that opens to several doors of business opportunities. To secure the effectiveness of your materials, you put emphasis on the materials used, the content of the material and not to forget the printing process with its equipments. Large format poster printing uses modern technology to cope up with the rising demands it is usually used for showrooms, banners, floor decal graphics, product launches, showrooms, tradeshow exhibits and obviously posters. Trade show poster printing services for instance, uses applications of varied sets of graphics, fonts and materials to effectuate the desired captivating results. Full color large format poster printing services, on the other hand give emphasis on the clarity and vividness of colors employed so as to yield a remarkable print. Most of the large format poster printing companies today added editing, design, color correction and layout in their service package so as to ensure customer satisfaction!

About The Author

Maricon Williams

For additional information and comments about the article you may log on to full color large format poster printing.

http://www.largeformatposters.com

[email protected]

This article was posted on August 06

by Maricon Williams