How To Win The กMarketing Warก, Capture Your Prospectกs Mind
by: Charles Kangethe
As a marketer you are engaged in a กWarก with competitors where the ultimate prize is capturing the mind of prospects and claiming their purchase dollars.
What you are about to read shows you how to create a powerful, automatic weapon for that war that generates relentless, repeating sales.
Step #1 Get Into Your Prospects Mind.
Many new netpreneurs forget, or fail to understand, that prospects are individuals.
You must get into your prospectกs mind and appeal to them, and them alone, before they will buy from you.
With some exceptions, buying decisions are made on the basis of emotional and intellectual reasoning in that order.
Some marketers prefer to use market research exclusively for this step. This is a valid, but more expensive option to build your prospectกs profile.
Remember : People do not necessarily buy features. They always buy benefits.
Step #5 Headlines
Now you have all the pieces of your jigsaw start to build your กMind Capture Weaponก.
Headlines can be formatted as :
Commands กDare To Write Good Headlinesก
Questions กDo you want to write good headlines ?ก
Announcements กNew product writes your headlinesก
Coaching กHow to write good headlines in 7 easy stepsก
Write as many headlines as you can, some marketers write 50 or more, and format them in the different ways.
Now let them to กstewก for a 2 or 3 days before reviewing and choosing the best ones.
For software to help you write compelling headlines see relevant resources below.
Step# 6 Write The Copy Like A Master Storyteller.
กUsing the action triggers that deliver your MDA, weave a personal story for your prospect around your product and itกs benefits to them.ก
Your copy must be persuasive, emotional, and truthful.
Without exception, people love stories.
Action trigger list,
to weave a story that captures your prospects mind.
This is the goal you started out to achieve and a story incorporating these features is how you do it.
Story telling is one of many mind motivators that capture your prospectกs mind and attention.
A new product about to be released will show you many other magical mind motivators that you must learn to use to capture your prospects mind.
Step #7 Ask For กMost Desired Actionก
Your กMost Desired Actionก may be :
Getting the prospect to subscribe to a product.
Getting the sale.
Getting feedback and comments.
Getting contributions, donations or other help.
Whatever it is, you must ask for it in clear explicit terms.
กWin The war Of Internet Marketingก eBook, available at http://www.simplyeasier.com under กDigital Info Productsก
กHeadline Creator Proก available from http://www.headlinescreatorpro.com
ก7 steps to writing articles people just have to read.ก article at http://www.simplyeasier.com/ownarticles.html
Mind Motivators product Available Mid March 2004 from http://www.simplyeasier.com
Use the tactics described here to write copy. Then test each detail from action triggers, benefits, headlines, prospect profile, and offer until you have a mind capturing weapon in your arsenal. Use this in the กMarketing Warก and you will have a weapon that sells relentlessly and repeatedly for you.
(c) 2004 Charles Kangethe
About The Author
Charles Kangethe of http://www.simplyeasier.com is a leading
new wave marketer and a published author from England. The กSimply Easierก brand name is your guarantee of high value, quality Marketing Products, Services and Resources.
This article was posted on April 02, 2004
by Charles Kangethe