Using Anchor Text Optimization In Your Article Vir

Using Anchor Text Optimization In Your Article Viral Marketing Campaign

by: Carl Seppanen

What is Anchor Text Optimization?

Anchor text optimization consists of the visible hyperlinked text on a webpage (e.g. in your article). Hereกs an example of anchor text optimization: Articles for Ezines. Putting your keywords into the anchor text has been discovered to be a significant factor in search engine rankings, as found in Google.

The History of Anchor Text Optimization.

Anchor Text Optimization was discovered by bloggers and has also been referred to as กgoogle bombingก. The bloggers in an experiment, put the anchor text of กmiserable failureก into their links, all pointing to the presidents website. Now, when you type กmiserable failureก into Google, the top result returned is the presidents website.

Importance of Keywords.

Writing free reprint articles is a great way to drive traffic to your sites and increases your business sales. However, much care must be taken in order to be sure that your article is actually using keywords that users are looking for in the search engines. Research suggests that 7080% of all traffic to websites come directly from the search engines.

Benefits of Carefully Chosen Keywords and Anchor Text Optimization

If you write your free reprint articles based around carefully chosen keywords, your articles stand a strong chance of receiving significant traffic. It also helps if your article is optimized for the search engines. Typically, this involves having the keywords in the title, metatags, etc. By Anchor Text Optimizing your articles you will have in place the same mechanism that the bloggers successfully used. Imagine having your article posted on 30 different websites using this method. You would have 30 sites that link to your site via the authors resource box. And in this resource box is your Anchor text optimized link. It has been found that it can be done with as little as 20 inbound links. Your site may very well be ranked higher in search engine results for your chosen keywords as a result of utilizing this method. Good Luck!

About The Author

Carl Seppanen is an internet guru and frequent contributor to ArticleWareHouse.com. ArticleWareHouse.com is Your Source for FREE and License Based articles for writers and small biz: http://www.articlewarehouse.com/?articlesezines .

This article was posted on October 11, 2004

by Carl Seppanen

Search Engine Optimization Tools

Search Engine Optimization Tools

by: Charles Nixon III

Well, I bet many of you have been trying to find tools to help you in optimizing your website for search engines. So I thought I would throw together an article with a list of really useful tools (and of course ill give you a link to their websites so you can download them to!)
Keyword Suggestion Tool
This tool shows you the results from wordtracker (that online program that charges you to find กgood keywordsก) and results from overture. Great tool plus its free… http://www.digitalpoint.com/tools/suggestion/
Backlink Tracker
For this tool you have to sign up for it.. Wait… don’t run away yet.. its 100% free. Great tool for checking on who is linking to your website. http://www.digitalpoint.com/tools/backlinks/
Cheap Domain Names
Woa… your probably wondering how this got thrown in to Search Engine Optimization Tools? Well when you optimize your website for search engines it is always good to have multiple domains, and have domains that have your keyword in it. So NameCheap offers domains for really cheap (thus the name). Price currently is at $8.88 (as of 07042004 price may be different if the date you are reading this is somewhere distant from the date it was published). http://www.namecheap.com/
Site Report Card
Now this website has multiple tools built into one. You can run website analysis, optimization, and promotion reports. They give many reports on stuff like broken links, misspelled words, site popularity, keyword analysis, and much more. http://sitereportcard.com/
Google Monitor
This is an awesome tool… Especially if you just created a website and published it to Google. This will search your keyword and find what position you are on google for that keyword so you dont have to manually go in and search hundreds and hundreds of pages. http://www.cleverstat.com/googlemonitorquery.htm
Website Analyzer
Have you ever paid someone to optimize your site for the web? (Search Engine Optimization) Well this tool is basically what a majority those กexpertsก use. http://www.gorank.com/analyze.php
Link Popularity Checker
Check how popular your website is with MarketLeapกs tool. http://www.marketleap.com/publinkpop/default.htm#
Note: I am giving away tons of resources in this article, these may help you, and they may not. These are tools that a lot fo the กexpertsก use to market your website. Keep in mind that they charge you and use these tools because they know what they are doing and have experience in many fields while using these tools, plus other resources they may have.
Do you have any more useful tools? Why not share them? Don’t be stingy!! We all want in on the free tools. If you have a Search Engine Optimization tool, a web design tool, or any other tool that may benefit others please feel free to email me the tool at my email address [email protected]
Thanks and good luck to everyone!

About The Author

Charles Nixon Website Designer. Driven by Creativity. Building websites to increase sales, and web presence. Did you start your business to create a website? Or to run your business? CharlesNixon.com may be the web design firm for you! Competitive prices and your project delivered on time and on budget.

http://www.CharlesNixon.com/

mailto:[email protected]

This article was posted on July 13, 2004

by Charles Nixon III

Organic Search Engine Optimization

Organic Search Engine Optimization

by: Jeff Palmer

What it is and why it’s so important.

Search engine optimization can be broken down into two separate yet intertwined categories. Nonorganic or paid search optimization and organic, or unpaid search optimization. Paid search advertising relies on purchased search phrases to drive visitors to a website, while organic search optimization focuses on developing web sites that are naturally search engine friendly and appear in the unpaid or กorganicก search engine results pages. (SERPS)

Successful organic optimization combines technical knowhow with persuasive marketing.

Organically optimized web sites contain content that visitors find informative and relevant to their searches. Content is further optimized for search engines by incorporating relevant key phrases or words into the siteกs literature.

Organic optimization is holistic in approach. Every aspect of a web site is analysed for itกs level of search friendliness. Aspects like the siteกs title, metatags, editorial copy, structure and design, usability and function are all taken into consideration. These aspects and many others are equally considered when optimizing a web site. There are, however four main points of interest:

1. Key Phrases:

One of the first steps in organic optimization is determining which key phrases are to be targeted. This is determined by researching which words or phrases a target audience is most likely to search for. These target keywords are then incorporated into the title, description and content of a web site.

It is important to note that the overuse of keywords in a web site can result in a search engine’s indexing software to considering a site as abusing or spamming the search engine and can result in that site being removed from the search index.

Generally a key word should appear five to eight times within a site’s editorial content and content should consist of between 200 and 400 words.

2. Site Structure

Search engines are somewhat limited in the way they can index a web site. Search engine robots or spiders are chiefly concerned with determining two things, what is this web site all about and where should this site show up in the search engine results. Often the way in which a web site is constructed can have negative results in how effective these search spiders are.

It is important to understand how search engine indexing works in order to create web sites which are fine tuned for optimal search results

Search spiders look primarily for text content when judging how a site is to be indexed.

Sites which are built entirely of graphic elements or flash are not search friendly. Sites which feature an overuse of javascript and other dynamic content are not search friendly.

A multitude of factors are considered when optimizing for the search engines. Since different search engines follow different rules, and the rules often change, it is unlikely that every aspect of a web site will be perfectly matched to every search engine. The important thing to strive for is eliminating the elements of a site that are known to cause problems, and emphasizing as many search friendly aspects as possible.

3. Usability

A site which is difficult to navigate, slow to load, or leaves a user wondering exactly what the site is all about is a site that is not going to perform very well. The flow of information within a web site must be logical and intuitive. Optimizing a site for performance is critical to its overall level of success. After all, what is the point of having a web site that ranks well in search engines if nobody can use it?

4. Inbound Links:

The amount of inbound links to a web site has a direct effect on the search engine page ranking of the site. Virtually all of the popular search engines have methods of calculating the link popularity of any given site. This makes inbound links an important area of organic optimization. The quality of the inbound links can matter more than the quantity. Search engines place more importance on relevant links from sites which they consider to be authorities on any given key phrase. Search engines strive to provide the most relevant results possible by filtering out meaningless or ขjunkข links to a website. In some cases, large numbers of irrelevant inbound links are seen by the search engines as abuse or spamming. Practices such as ขlink farmingข and ขfreeforallข link pages are frowned upon.

As the popularity of paid search advertising grows so does the need for organic optimization. While paid search campaigns can offer short term exposure, organic optimization involves steady, long term results. And as the costs of paid search advertising continues to climb, organic optimization offers the assurance of appearing in search pages for natural searches.

By combining aspects of search engine technicalities, site structure and usablity, organic optimization not only focuses on search engine results but offers the end user of a site a quality experience.

About The Author

Jeff Palmer is a Search Engine Optimization Specialist and Senior Interactive Designer for Openvision an Internet Marketing company located in Hilton Head Island, South Carolina.

http://www.openvision.com

[email protected]

[email protected]

This article was posted on January 10

by Jeff Palmer

PDF Optimization: Death to SEO?

PDF Optimization: Death to SEO?

by: Paul Bliss

On April 18th 2005, Adobe announced that it was going to acquire Macromedia.

Besides delivering a critical blow to competitive balance of two highly recognized and respected companies, it has inadvertently created a new form of optimization.

Thatกs right. PDF optimization.

The main technology that Adobe wanted from Macromedia was Flash. Now that they have it, they will be able to incorporate all the power of Flash into a PDF. With one fell swoop, they have changed the face of search engine optimization.

As a site owner, I can now potentially have my entire site reside within the content of a PDF. Sure, it was textually available before, but now I can even have compressed video, dynamically generated content and visually appealing content conveniently wrapped up into the webกs only crosscompatible portable platform.

No more worries about having a Flash player installed that will be incorporated into the PDF reading software. No more worrying about needing Quicktime and Media Player versions of video clips. Theyกll all be in Flash.

Not only is the PDF web friendly, but it is also PDA and Kiosk ready. Now content can be delivered anywhere to any device that can read a pdf. It can also be included on CDกs, DVDกs and even your cell phone.

From a user perspective, this is awesome. From a search engine perspective, it is great to push boundaries, but we may also see the end of optimizing for client sites, instead a client will pay a onetime fee to optimize a pdf.

Anyone who makes a living optimizing sites can see the potential loss of revenue as companies move forward and place their marketing efforts into promoting a pdf instead of a web site.

Why would a company not embrace this? While itกs a true a site like Amazon would not be able to take full advantage of this, they could embed pdf optimization for dvdกs and cdกs sent to your cell phone, based on previous selections youกve made.

Itกs a marketerกs dream, and it makes a buzz agentกs job even easier. Word of mouth marketing will be coupled with a portable demonstration of the product or service being sold.

While the general public may not become aware of this technology for a few years, those who reside on the cutting edge will find great ways to use this in promotion.

Now instead of just watching a movie trailer, you could also have the script, actor bios and studio contact information. Maybe even after the movie gets released, you could get your pdf updated with box office results.

The benefits of storing information in a pdf are huge. Instead of storing all of that information in a database, you have everything you need as a portable document. No worries about server stability, access to the database or even an internet connection.

By embracing this new development, it will be another service you can add to your seo repertoire and allow for your business to adapt to this emerging technology.

To your online success!

Paul Bliss

www.SEOforGoogle.com

About The Author

Paul has been optimizing sites for over 5 years and has successfully placed over 60 clients into top rankings for all the major search engines.

www.seoforgoogle.com

[email protected]

This article was posted on April 21

by Paul Bliss

5 Ways How To Be Successful By Selling Online

5 Ways How To Be Successful By Selling Online

by: Petr Sejba

Are you selling online? You are maybe looking for some solutions how to succeed in your business. There are several ways how to get more clients and earn more money. In this article I will introduce you some of them.

1. Affiliate marketing:

Affiliate marketing consist in relationship between web site owners and merchant. Web site owners put merchants advertisement (usually text link or banner) on their page and merchant pays commission from each deal to the site owner. The advantage of this promotion method is the fact that you can never loose your money for inefficient advertising because you pay only in case you earn some money. If you want to start your own affiliate program you can buy one of many available scripts or use some of affiliate networks like Link Share or Commission Junction.

2. Search engine optimization (SEO):

Search engine optimization is one of the most effective (and one of the hardest) ways how to get the large number of very good targeted customers. If you are a search engine optimization specialist, make a SEO analysis and optimize your web site for some effective keywords. If you know nothing about SEO try to find some basic information on Internet and optimize for easy keywords or hire some SEO company. The advantage of search engine optimization is the fact that you get the visitors who want to buy the goods (or services) which you offer. The disadvantage is the long time necessary for successful optimization.

3. Pay per click (PPC):

There are several search engines offering pay per click program. Advertiser choose the keyword and the bid. If the visitor search for this keyword, advertisements targeted for this keyword are displayed. If more advertisers select the same keyword the advertisements are sorted by the bid (except google AdWords, there the advertisement position depends on the bid and click rate). The big advantage of pay per click system is the fact that you can start your campaign during a few minutes.

4. Banner exchanges:

You include a HTML code to your web site and each time somebody visits the site where the HTML code is placed a banner will be displayed and you get some credits (usually 1/2 1 credit depending on the exchange ratio). For each credit you กearnก your banner will be displayed on another banner exchange members page. This type of promotion is good for branding but it will increase your traffic just about 0,1 1 % only (depending on click rate of your banner) so always combine this method with another strategies.

5. Promotional coupon codes:

Everybody is happy for a free gift or some discount and a lot of online marketers take advantage of this fact. So why don’t make your customers happy too? There are many promotional coupon code directories on Internet. Put your coupon code to most of these web sites. Try combination of promotional coupon codes strategy and affiliate marketing. Give away to your publishers promo codes or special affiliate link. If the visitor click this link he gets some discount, free gift, free shipping or another benefits.

About The Author

Petr Sejba is the owner of Promotional Coupon Code directory at http://www.promotionalcouponcode.com.

[email protected]

This article was posted on April 23

by Petr Sejba

Hiring a Search Engine Optimization Professional

Hiring a Search Engine Optimization Professional

by: Sajjad Ahmad

In this article, we will take a look at some points to consider before hiring an SEOP (Search Engine Optimization Professional) or SEM (Search Engine Marketing) company.

SEOP and SEM the difference

Briefly, a Search Engine Optimization Professional focuses on optimizing your website to attract the attention of search engines and improving your rankings. Their specialty area are กorganicก search engine listings i.e. free. A Search Engine Marketing company also markets a website via search engines, but usually through purchasing paid listings. The terms are somewhat interchangeable and many companies cover both areas.

Good and bad SEOPกs

A good SEOP can achieve great things for your site, a bad one may cause you to be banned from some engines through spamming or other unethical กquick fixก strategies. Some of these unethical strategies include: Hidden text or hidden links. Creation of pages pages with irrelevant words. Creating multiple pages, domains and sub domains with identical content. Doorway pages specifically designed for search engines i.e. the user never sees them.

If you have ever been banned for intentional or unintentional spamming of a search engine, youกll understand just how hard it is to crawl back to the top. Being banned or penalized from a search engine happens to most webmasters at some stage of their career. If itกs a mistake on the search engineกs part, it will *usually* be rectified the next time their spider crawls your pages. An intentional ban is a completely different story. I have known webmasters that have had to redesign their entire site, change their domain name and hosting service and then have to climb up the rankings from scratch not a pleasant thought at all… A ban issued by the powers that be at the Googleplex have ended a number of online businesses who have been caught for spamming. Itกs just not worth the risk.

The Search Engine Optimization Professional

The title of SEOP is now being brandished by many individuals and companies, all competing for your attention and dollars. Competition is great, but it can also encourage wild claims and other sharp marketing strategies in order to capture your business.

One of the most risky purchase decisions is to hire the first SEOP who guarantees you a top 10 search engine ranking. Believe it or not, getting a top 10 ranking is pretty easy. Securing a top 10 ranking that will actually bring you viable quantities of targeted traffic is quite another. Confused? Hereกs an example:

Optimizing a Flombles website

Letกs say you sell Flombles in a competitive market. Your competitors are dominating the search engine rankings so you engage the services of an SEOP who guarantees you a number 1 search engine ranking related to your products. The SEOP optimizes your site and lo and behold, the next month you are ranking in position number 1 for the term กfuzzy flomblesก. You sit back and wait for the sales to come in and there are none. The reason for this is that fuzzy flombles are a dud product, nobody wants them, so nobody searches for them. Your competitors have optimized their pages for frizzy flombles, which are a best seller..

Another example would be a number 1 ranking on the search term กbuy frizzy flombles nowก. Frizzy flombles may be a best seller, but that term happens to be one that nobody actually uses as a search query. Before hiring a Search Engine Optimization Professional, make sure that you make them aware of your market and previous marketing attempts. Don’t expect them to be an expert on your product range, thereกs just too many products and services out there. A good SEOP will ask a lot of questions before you sign the dotted line, so theyกll know the terms they should be focusing on and the marketing challenge that awaits them. So if someone guarantees you a top 10 ranking, be very wary what kind of top 10 ranking? Itกs the quality that counts. Ask questions, get references…

Also be wary of SEOPกs that offer to submit your site to 128,564 search engines and directories many of these directories will be FFA sites, and thatกs not a good thing at all. For more information about FFA sites, view the related article that is available from our search engine marketing resources section. If an SEOP offers to do this as part of their services, itกs a good indicator from the outset to look elsewhere. Good SEOPกs wouldn’t waste their time on this sort of coverage. Another point that SEOPกs are well aware of is that when it comes to search engines such as Google, nothing is guaranteed thatกs what makes Google such a great search engine. Google constantly refine their ranking algorithm, otherwise the only sites to rank at the top will be the ones that can afford the services of an optimization professional. The changing algorithm, while frustrating at times, does provide a more level playing field.

Hiring and SEMกs other issues for consideration

As mentioned earlier, an SEM company tends to focus on paid listings; especially PPC (pay per click) listings. PPC can bring great rewards, but it can also be a huge hole into which you pour your money with no results. In order for an SEM company to be of benefit; they *must* have a very good understanding of your target market. For example; itกs well known that people who use certain keywords are more likely to purchase. Using a very basic example, I would rather spend 50c per click on the term กbuy frizzy flomblesก than 5c per click on กflomblesก as the first example is very targeted and the person searching has expressed a desire to purchase.

A good SEM company won’t just focus on the search term, but also on the landing page on your site that the click will take people to.

More articles at:

http://www.hansonspakistan.com/articles_hansons_pakistan.asp

About The Author

Sajjad Ahmad

Webmaster, SEO and technical writer working for Hansons, a web development and internet marketing company.

http://www.hansonspakistan.com

This article was posted on February 21

by Sajjad Ahmad

Are You DELIBERATELY Keeping Your Website Out Of T

Are You DELIBERATELY Keeping Your Website Out Of The First page Of Google?

by: Brad Callen

Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. But the very fact that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of:

ขHow do I get my website to the top of the search engine results pile?ข

Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learnt it as a stepbystep process and that is how I have always considered it. Nothing too fancy; in fact, I could probably summarize it all in the following points:

An understanding of how search engines ขthinkข .

Knowing what search engines ขwantข .

Learning proven optimization techniques .

Applying your knowledge time and time again (experience).

Of course, SEO is not explained by those four sentences, but what they do is that they give you a structure within which you can learn and carry out SEO on your business with exceptional results. In short:

Get it right, and do it better than your competition.

But what does this have to do with todayกs discussion?

Basically, when you have ขfollowedข the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it ขshouldข be on a particular keyword, then you have one of the following problems:

Your website may have been sandboxed (specific only to Google).

Your website might be penalized or even removed from the index by a search engine for going against a stated guideline.

A search engine might ขthinkข that you are spamming them.

In the first case, you will have to ขwait it outข with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second case will never happen if you follow the advice given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find out that something has gone wrong.

However, like I said in the beginning, search engines are notoriously difficult to understand – and sometimes you can do everything right and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO experts usually term this as overoptimization , and like many SEO issues this one has a lot of debate on it in SEO forums about whether websites are actually penalized for overoptimization or simply banned for spam.

What exactly is overoptimization?

Overoptimization happens when your website is considered ขtoo goodข by Google – either in terms of a sudden volume of backlinks, or because of heavy onpage optimization. In other words, if Google considers that your website optimization is beyond acceptable limits , your website will be redflagged and automatically restricted or penalized.

There is a fine line between overoptimization and spamming, and it is on this line that Google can appear to err. However, this is not a mistake by the search engine – in fact, Google calculates rankings by considering thousands and thousands of different factors – and a lot of importance is attached to average ขtrendsข within the niche / keyword range that a website is optimizing for.

The bottom line is that overoptimization is nonspamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings.

What criteria does Google use?

To understand why Google can consider certain websites overoptimized, it is important to factor in the criteria that Google uses to rank websites.

When fully indexing a website, Google does not just look at the optimization of the target website; it also compares the website with all the other websites that belong to the same niche / category / keyword range. Through this comparison, Google can then figure out the following:

Is this website ขway moreข optimized than the current top ranking websites?

In the past, have overoptimized websites been discovered as spam websites?

What are the trends / acceptable limits for welloptimized websites in this niche/keyword range?

Since Google is automated, it cannot do what we do – look at the webpage and determine if the purpose is spam or delivering truly useful information. Instead, the search engine uses historical trends to predict what the acceptable limits of overoptimization are, and how likely overoptimized websites are to be found out as spam.

In other words, your website may be red flagged as being a potential spamming website even though your only fault might be that you were ขperfectข in optimizing your website while your competition was left far behind.

Google takes both onpage and offpage optimization into account when checking for overoptimization / spam, and as such it watches out for overoptimization in all ranking factors – your backlinks and your tag optimization (meta tags, title tags, header tags) being most important.

A lot of what I am talking about becomes invalid if one tries any overt search engine spamming technique , such as stuffing your pages with keywords, white on white text (something I talked about in the first few lessons) or backlink spamming (building too many backlinks with the same anchor text in a short period of time.

But it is also possible that you have followed advice and still have your website penalized for overoptimization. The real question then is:

How can you avoid such penalties ?

Avoiding the trap of overoptimization

As I mentioned at the start of this lesson, search engine optimization can be boiled down to two simple steps:

Getting it right and…

Doing it better than everyone else.

In the context of overoptimization and avoiding unnecessary penalties, this rings especially true. If you optimize your website within search engine guidelines and according to proven optimization practices, you have it right. While putting too little time on SEO is a serious mistake, the search for perfection within SEO is a timewasting and fruitless effort. Too much focus on getting the page structure ขjust rightข can divert attention away from the more mundane but equally more important tasks – such as adding more content or monetizing the website.

The next step is to eschew perfection and find out what your competition has done. Suppose that you are optimizing your website for the term ขlandscapingข. Which of the following approaches would you realistically choose?

Go fullthrottle on your search engine optimization, spending as much time as necessary to get maximum value out of each word, link and page in your website, so that you can get the highest ranking possible.

Analyze the top 10 webpages for the term ขlandscapingข and understand what optimization has been performed on them (natural or artificial). Calculate the number of backlinks, check for authority inbound links – and once you have figured out what your competition is doing, and do exactly the same – only a bit more .

The first approach might mean that you are guaranteed a top position on the search engines, but has two problems – you will waste a lot of time and resources in this search for perfection and more importantly, your website may be flagged for overoptimization. On the other hand, the second approach does just enough to beat the competition – without pushing you or your budget to the limit.

Overoptimization is a phenomenon that is particularly difficult to figure out – how does a SEO expert really determine whether his new website is in the sandbox, penalized for overoptimization or just doing badly in the search engines? While trying to find out the real cause for your poor rankings may satisfy curiosity, you would be better served by following the ขsecond approachข above.

Search engine optimization is a longterm, lowintensity process. You keep building links and adding content, so that eventually your website not only escapes the infamous sandbox but it also starts to rank really well on the search engines. And as for overoptimization – as long you follow search engine guidelines and donกt go too far above your competition, you will be fine.

About The Author

If you liked the lesson and want to learn more about SEO, visit http://www.seoelite.com/7DaysToMassiveWebsiteTraffic.htm and get your free copy of ก7 Days To Massive Website Traffic!ก right now!

Brad Callen

SEO Elite

http://www.seoelite.com

[email protected]

This article was posted on August 16, 2005

by Brad Callen