Outdoor Advertising – How It Could Work For You

Outdoor Advertising – How It Could Work For You

by: Tim Lamm

Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising (4.88%), cinema advertising (0.95%), and internet advertising (3.56%). It’s therefore no secret that outdoor advertising works, but what relevance is that for the smaller business who doesn’t have the £14m outdoor advertising budget that mobile communications firm O2 spent in 2004?

Good advertising starts at home

Suppose you run a tile company in an industrial estate visible from a motorway or duelcarriageway on the outskirts of town. Every time someone drives past and sees the blank exterior wall of your unit you’ve missed a potential lead. People may momentarily wonder who you are and what you do, but few have the curiosity to further investigate. And when they finally do come to retile their kitchen and see your yellow pages ad, they may well think ขhmmm, I drive past that industrial estate every day but I’ve never seen a tile company. God knows where it is; we’ll go to Topps Tiles instead’. Whoops, you’ve lost a sale.

The solution – yes, it’s obvious, but the amount of business lost through inadequate or nonexistant outdoor advertising is staggering. The guy from the tile company need only spend a few hundred pounds on a pvc banner with the phrase ‘BUY TILES HERE’ and hang it on the outside of his building facing the traffic and, wow, look how passing trade increased. Even better, a full, vibrant, inviting mesh façade listing the company’s products and services and inviting the customer to come in and find out more – suddenly you’re nolonger Topps Tiles broke brother, rather a genuine and serious competitior, and the public will remember you for it. ขHave you seen that new tile company on the outskirts of town?ข

Help your potential customers and they’ll help you

Whether you a promoting a product, event or service, the opportunities for tasteful and costeffective outdoor advertising are massive. Take the example of bars and nightclubs – how often have you been put off from paying to enter an establishment because you simply don’t know what to expect when you get inside…hard house, 60’s classics, foam party? It’s a lottery, and when you ask the door staff they helpfully instruct to step aside. Solution? A easily changeable banner over the door with ‘TONIGHT – FOAM PARTY!’ – cheap, easy, incredibly useful and generally overlooked.

Whatever field of business you are in the opportunities for helping your potential customer make informed decisions and spread awareness of your offerings through outdoor advertising is vast, and the options, from small PVC banners to mesh building wraps are allencompassing – all it takes is a little thought about how to use your space to your advantage.

About The Author

Tim Lamm

Prime 4 Print

http://www.prime4print.co.uk

Banners, backdrops, large format printing

This article was posted on September 07

by Tim Lamm

Outdoor Electronic Signs

Outdoor Electronic Signs

by: Paula Jones

Outdoor electronic signs are used to gain quick information in no time. This is the main ground why most industries need and became popular. Business, schools, government, institutions, transport divisions and more vicinity employ outdoors electronic signs.

In today’s world, quick and effective communication is essential. To achieve this, you need the right display using the right technology. Jayex Technology offers wide range of choice, where they have concentrated on every industry and nonindustry areas also.

There are various options in outdoor electronic signs. Jayex Technology offers wide range of choice, where they have concentrated on every industry and nonindustry areas also. The options include characters in English, Arabic, or even full color video capability, or custom displays also are the option included. These outdoor electronic signs come in one line, multiline, moving text, and in many other versions.

Displays provide multi color option, though you can choose the color from the options available. Red, greed, yellow or combinations of all three are the general options available, although you can choose the multicolour or a color specific to your need to customise your display. More brighten the display, effectively text can be represented to the world.

Noticeable point is that these Electronic display signs are easily programmable from wireless keypad or computer network and can be easily controlled from remote location. Jayex Technology increases productivity by giving the right information to the people that make process decisions and provide integrated communication system that allow instant status of work stations, process line and plantwide statistics at a glance.

Outdoor Electronic signs integrate a system of LED marquees and displays into your manufacturing environment with our wide range of interface and software offerings. Displays can be interfaced in a variety of ways: simple custom messaging, contact closure trigging messages, direct data from a PLC via an industrial network, etc.

Outdoor electronic signs employ potential technology called LED which stands for Light emitting diode. This is the most promising technology in recent world vary famous for effective energy production.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

This article was posted on September 28, 2004

by Paula Jones

LED Clocks

LED Clocks

by: Paula Jones

LED clocks are the essence of accuracy and have ability to tell perfect time down to the split second. However Led clocks displays more than just time, are widely used to display time all over the world and used by many industries. They can also receive signals from radio time code signals as well.

This LED timer has many useful applications in manufacturing plants, radio & tv stations, hospitals, trade shows, military installations, science and research labs, and more!

Selfcontained LED (light emitting diode) clock modules are durable and are available in many color and design options. Time format, if the point of considerations, they have different models giving different time formats of LED clock which shows splitting in formats. They are also very bright and are suitable for both indoor and outdoor use. Of course maintaining equipments or accessories are available with these equipments. These are manufactured considering the distance; therefore they give bright outdoor light, readable form and clarity also using the advanced technology.

LED technology ensures that information can be easily readable from any distance. This clock also features a battery backup circuit to keep the internal clock circuit functioning during power blackouts and times when the digital clock is unplugged to be moved to another location.

LED clocks are produced and customized in such a way that any one can program and operate these with no expertise knowledge. They can be controlled through local or remote sources. Moreover they can be controlled from anywhere, i.e. it is least concern about the location of the controlling equipment. The company is successful in giving bright result in LED clocks as well as they are energy efficient. It is possible to have your clocks customized.

Led clocks comes in variety of ranges like alarm clock, reminder clock, work limit clock, wall display, outdoor display and many like these according to the need of the industry and type of industry. Thus the style and size differ accordingly, but all in most affordable outlay.

About The Author

Paula Jones

Jayex Technology Limited, based in London specialise in advanced information display systems. Established in 1978 we have pioneered the development of the LED display market and now have over 18,000 customers worldwide. We offer, probably the largest range of models from small single line signs to big screen Megavision screens that can display live video and action replay in stadia.

jayex.co.uk

This article was posted on September 28, 2004

by Paula Jones