Top Things You Must Realize When Searching

Top Things You Must Realize When Searching

by: Andrew Malek

For the uninitiated, searching for web pages can seem a slow, obscure process. Unless you have a highspeed Internet connection, web pages may seem to take days to load. And the searching itself – you have to admit it looks weird typing in bunches of plus signs, asterisks, parenthesis, and other funny symbols and operators to find what you want.

To help you in this process and show that you are not, I’ve compiled a top five list of things you must realize when searching the web for information. No pencils will fly, no drums will roll, but you just might learn something.

5. Search Engines Have to Make Money

Before you grumble over the growing number of advertisements and sponsored links that appear in search engine results page, remember that most search engines are free. You’re not paying anything for a very costly service. Thus, these sites have to earn income somehow to stay afloat (computing power and bandwidth isn’t cheap!) So, to put it bluntly… live with it.

(Yes, I know some types of advertising are much more obtrusive than others. Popup ads, dancing animations, and other larger advertisements may make it harder to use some search engines that support these types of ads. If you don’t like it, vote with your mouse clicks and move to another search engine).

4. Sites Go Down

Worse yet, you’ve entered in your perfect search query, looked at the results page, and the first site you see no longer exists!

The Internet changes all the time. Unfortunately, search engines and directories are not able to constantly query every site on the Internet to see if they are still online. Occasionally (in other words, probably frequently) you will find links to web sites that no longer exist. It is just a part of life. Especially with the dotcom bust, many web site owners can no longer afford to host free resources. If they could not convert their traffic to paying customers, they just took their sites down

So when you find a link that is dead, don’t pump your fist in anger … just go back to the results page and move along. Or, better yet, if you’re using a search engine that caches pages, such as Google, just look at the cached version of the now defunct pages and find the information contained therein. It’s like stepping through a time machine!

3. Your Web Browser Will Crash

On a related note, not only do web sites go down – but so may your web browser. Sometimes it will be due to visiting a multimediaintensive web site. Sometimes it will seem to happen for no reason. But it will happen, and when it does, don’t go blaming yourself saying that you did something wrong.

Web browsers, like just about any other type of computer software program available on the market, are not infallible. They can and usually do contain bugs. These may predictably rear their ugly heads when visiting sites containing a lot of multimedia and advanced interactive elements, or they may appear completely at random.

If your web browser crashes, do what I do. Just restart it. Don’t say you did something wrong. Don’t think that you must be so bad with computers that you crashed the Internet. Just restart your browser, and if you have to restart your computer to do so, then do it as well. Most likely the crash is not your fault.

2. The Internet Can Be Slow

No matter how fast your onramp to the Internet may be, there will be times where it seems to take forever to load a web page. This is just the nature of the beast.

As the Internet is a loosely connected network, if certain connections go down, computers may not always be able to route information via other networks. Thus access speed will suffer and your web browser will start to crawl. If this seems to be happening often, step away from the computer, go outside and take a nice, long walk (unless it’s 30 degrees below). You can run your search another time when the speed is back to normal.

And the #1 thing you must realize when searching…

1. The Best Result Just May Be On Page 10

Most people only look through the first page of search engine or directory results, usually the top ten listings. Others may visit the second page, but relatively very few people venture to the higher numbered pages.

This is a shame – sometimes the best results to a search engine query are not in the first ten listings as they may only contain links to commercially driven sites or sites run by web owners who know how to manipulate listings. In some cases web sites containing perfectly good information may not be listed in the top 10, 20, 50, or even top 100 results.

Obviously searching through the many pages and pages of resulting sites will take extra time, especially if you do not have a highspeed connection to the Internet. But, this time spent may well be worth it if you find some gems in the rough! So if you have the time, speed, and patience, browse through the deeper results pages. You never know what you may find!

And that’s it – my top five list of things you must realize when searching. This covers slow access time, results not on page 1, browser bugs, web sites popping up and down and changing management, and the need for sites to make money, causing advertisements to become more obtrusive. Gosh, that just makes you want to go out and search right now, doesn’t it? .

About The Author

This article was written by Andrew Malek, Internet Search Guru and author of Find Stuff On the Net, an ebook that can show even beginning computer users how to navigate the Internet without fear. Gain confidence using your web browser. Master search engines. And more! For further information and free snippets of the book, visit http://www.findstuffonthenet.com/

webmaster@envprogramming.com

This article was posted on May 1, 2002

by Andrew Malek

FFA/Reversed Marketing

FFA/Reversed Marketing

by: Thomas Grodem

Have you ever submitted your ad to an FFA page? most likely you have. Did you get any results from it or did you just get a ton of emails in your inbox?

FFA pages are gaining popularity popping like bombs everywhere!

What is an FFA page? It is a free for all page.

How it works is quite simple: you place a line of text on the FFA site for free…like thousands of other advertisers each day.

The problem with FFA pages is that everybody is submitting their ad to it. So each time a new ad is submitted, all the other ads roll down one rank and the oldest ad is dropped of. What originally gave an exposure of days per submission, today only gives you about 30 minutes. This means you have to submit at least 3 times a day. You can do this automatically by using an auto submitter, which claims to submit your ad to a zillion websites. You must understand that this is not regular websites, but search engines, Directories and FFA pages.Still it is a lot of ads, and someone might see it.

The lack of results from these ads is because:

your ad is mixed in with hundreds of other ads

Have you ever visited an FFA page and looked at the ads? Today most people use automated submission tools, so they never visits the site.

If someone does visit the page, your ad could be gone within a few hours or less.

Fore those of you that has submitted your ads to FFA pages, you must have noticed all the emails you receive back.

How would you like to be the one sending out those emails?

What i am saying is that you shouldn’t POST to FFA pages… You should HOST your own FFA page!

There is several ways to approach hosting your own FFA page.

You could create it yourself if you know how. Or, there is someone willing to help you for free. Go to http://ratesaver.com.au/lp.htm

The next step you have to do is notifying URL submission services.

The manual way: use search engines like google to find URL submission services and notify them of your links page

The automatic way: go to http://ratesaver.com.au/tsalintro.htm

Enter your links page title and address. Press submit and you will notify over 140 URL submission services about your page.

This service costs us$19.95.

Now you are the one sending out all those emails with your info in them. It’s called ‘reversed advertisingก. And it’s the most effective way to market yourself on the internet today!

About The Author

Thomas Grodem publishes Home Business Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for the best rated home business opportunities, the latest time saving tools and helpful support from an honest friend in the business come by and grab a FREE subscription today at: http://prosperconnection.com

grodem@prosperconnection.com

This article was posted on September 06, 2003

by Thomas Grodem

Search Engine Submissions Made Easy!

Search Engine Submissions Made Easy!

by: Robin Nobles

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.

Submissions used to be the worst part of the search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion

Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!

It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this ขgameข long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.

However, the benefits of pay inclusion far outweigh the cost.

Benefits of Pay Inclusion

Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.

By using pay inclusion, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.

With pay inclusion, your pages are respidered on a very regular basis, depending on the engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.

With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine’s schedule.

Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn’t use pay inclusion, you may not see the results of the changes for a month or two.

If you use pay inclusion, you’re forming a ขpartnershipข with the search engines, which I personally feel is important and very beneficial. You’re now outside of the realm of the millions of spammers, and that’s exactly where you want to be.

Most of the pay inclusion programs offer some sort of submission reports.

Pay inclusion programs are ideal for dynamically generated sites.

Now that we’ve looked at the benefits of pay inclusion, letกs create an example to see how inexpensive it really is. Let’s say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs

Inktomi (Provides secondary search results to engines such as MSN and HotBot) http://www.positiontech.com/directSubmit.htm

Benefits:

Upon submission, your pages will make it into the Inktomi index within 72 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

Here’s the audience reach of some of the engines that use Inktomi’s secondary results, according to Nielsen NetRatings in October 2002: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $39 for the first URL, and $25 each for additional URL’s up to 1000. So, the total cost for our three pages would be $89. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Fast (Provides search results to AlltheWeb, Lycos, and HotBot) http://www.positiontech.com/directSubmit.htm

You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.

Benefits:

Upon submission, your pages will make it into the Fast index within 48 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

With Fast, you can choose between several different programs, including some that include a free onsite search engine, bulk inclusion, etc.

The audience reach of Fast, according to Nielsen NetRatings in October 2002, was: Lycos: 4.4%; (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $34 for the first URL, and $16 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Teoma and Ask Jeeves (Provides results to Teoma, Ask Jeeves, and HotBot) http://ask.ineedhits.com/

The only way to get in the Teoma index is through pay inclusion. This is one engine that doesn’t have a free add URL page.

Benefits:

Upon submission, your pages will make it into the Teoma and Ask Jeeves indices within 7 days.

Your pages are respidered every 7 days.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as clickthrough reporting.

The audience reach of Teoma/Ask Jeeves, according to Nielsen NetRatings in October 2002, was: Ask Jeeves: 10.3% (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $30 for the first URL, and $18 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66.

AltaVista (Provides results to AltaVista) http://addurl.altavista.com/

Benefits:

Upon submission, your pages will make it into the AltaVista index within 2 business days.

Your pages are respidered every 24 hours.

The term of the pay inclusion program is 6 months.

Reporting services are included, such as tracking submissions and transactions through their online Account Management Center.

The audience reach of AltaVista, according to Nielsen NetRatings in October 2002, was: AltaVista: 4.4% (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $39 for the first URL, and $29 each for 210 URL’s, then $19 each for 11 to 500 URLs. So, the total cost for our three pages for **six months** would be $97. The cost per year would be $194.

Downside:

AltaVista’s pay inclusion is more expensive than the others, and AV doesn’t have the coverage that some of the other engines have. Plus, their pay inclusion program is only for six months, as compared to a full year with the other programs.

So, you’ll have to decide whether you feel it’s worth the cost.

AltaVista is the one engine where you can still use their free add URL without being placed into the same category as the huge group of ขfree add URL spammers,ข because AltaVista’s free add URL process doesn’t allow mass submissions. Instead, their unique ขpuzzle submissionข process requires you to enter a submission code into the submission box, and you can only submit five URLs at no cost. So, if you want to use free add URL for one of the engines, AltaVista’s is the one to use. http://addurl.altavista.com/addurl/new

Total Costs so Far

With our example, considering that this is a brand new Web site with zero visibility, we’ll figure out the cost for our three pages based on using AltaVista’s pay inclusion program and on not using their program.

Subtotal of Yearly Pay Inclusion Costs Without AltaVista: $221 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, and Ask Jeeves. This does NOT include AltaVista.)

Subtotal of Yearly Pay Inclusion Costs With AltaVista: $415 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and AltaVista.)

Yahoo! http://www.yahoo.com

You might be wondering why I haven’t listed the Yahoo! directory in this listing of pay inclusion programs. With the way that Yahoo! now displays results, which are almost a duplication of Google results, the importance of submitting to the Yahoo! directory at a yearly cost of $299 has diminished. Depending on where things go from here, with Yahoo! having purchased the Inktomi engine, this is subject to immediate change. But, at this point in time, paying to be included in the Yahoo! directory isn’t anywhere near as important as it once was. If you have good visibility in Google, you should have good visibility in Yahoo!.

But, our site is brand new, and the advantage to Yahoo!’s pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!’s pay inclusion costs, just so we can get fast visibility for our new site.

(According to Nielson NetRankings in October 2002, the audience reach of Yahoo! was 28.5%. http://www.searchenginewatch.com/reports/netratings.html)

Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)

Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)

What about Google?

Google http://www.google.com/addurl.html

Google is the only major engine that doesn’t have a pay inclusion program. So, the only way to get your pages into the index is to let the spider find the pages on its own through links on other pages or to submit through Google’s free add URL.

Personally, I always let the spider find the pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by the other engines and you’re busy building link popularity, by the time that Google ขfindsข your pages, you should have had time to build some link popularity, which we all know is so important with Google.

According to Nielson NetRankings in October 2002, the audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and it’s quite easy to see the power behind Google. (http://www.searchenginewatch.com/reports/netratings.html)

In Conclusion

Rather than worrying with submitting your pages manually to each of the major engines, take advantage of the tremendous benefits of using pay inclusion.

Then, let Google find your pages on its own, and hold off submitting to the Yahoo! directory for a while.

Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 and $415, depending on whether or not we chose to use AltaVista’s pay inclusion program.

So, as you can see, the benefits far outweigh the costs. Repeating what I said earlier in this article, the ขkeyข to successful submissions these days can be summed up in two words: pay inclusion.

Special Note:

After writing this article, I found that Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! I don’t know how long this will last, but here’s the URL:

http://insite.lycos.com/searchservices/select/select_overview.asp?co=undefined

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for GRSeo software (http://www.seoptimizer.com). She also teaches 2, 3, and 5day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

robin@searchengineworkshops.com

This article was posted on February 09, 2003

by Robin Nobles

RSS FEEDS: Whither Thou Goกest?

RSS FEEDS: Whither Thou Goกest?

by: Tony Dean

I open up the กFeed Readerก every day on my laptop and cruise the กnews feedsก I กsubscribeก to. The amount of information is now overwhelming, I need to just กsubscribeก to only the กfeedsก that are of immediate interest, else I would be reading กfeedsก twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the กoutageกsก they kept getting, or the next it could be a pending court case about กcybersquattingก a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to กbrandก their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open up the กfeedsก and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don’t laugh, most of us still do this!

If a web site has not got itกs own กnews feedก, it will not get any กeyeballsก.

Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a กnews feedก, with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create กbrandingก.

The usage of search engineกs for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more กfeedsก. So search engineกs will still survive, but usage habits will change.

The กbigdogsก in rss feeds update news on their กfeedsก every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose กeyeballsก to some other service thatกs giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel the nudging elbowกs already as advertisers are trying to get the best กspotsก.

The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from กspotsก on the web pages the กfeedก points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger techsavvy 1824 year oldกs don’t buy newspapers, they also don’t switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

About The Author

Tony Dean is a published author and runs a website at: http://www.ebooksales.com. He is author of the ebook:’really Simple RSSก available from his web site.

This article was posted on December 10, 2004

by Tony Dean

web page building for beginners 2

web page building for beginners 2

by: Ted Dupuie

A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.freediet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.

SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher’s perspective, and the few words you have to say everything about your site. Free diet is a two word search that will get you over twenty five million pages on Google or Yahoo, and the competition is fierce. Just the word free will get you over a half billion pages and the competition is downright crazy. So stick with keywords that you can compete in, and use those words wisely as you write your pages.

Simple, free, healthy diet are the four keywords that describe the title of my index page, and they are the best way to describe what I hope the searchers will be looking for, as well as what I have to offer. This is the most optimistic I can be when writing my title to help people learn about diets and to help my website get a good placement with search engines. Also, a four word phrase has less competition than a two word phrase. So make sure your title is something that the searcher is looking for as well as something you provide or you will never get customer satisfaction, and maybe never get customers.

The contents of the page can be categorized into sections to help keep your keywords alive without pushing them on the reader. For instance, free diets, beer diets, funny diet jokes, potato soup diet, pineapple diets, Beverly Hillbilly Diet foods, and many other strange things can be written without being insensitive to the reader, if they are titles of some of your other pages or just paragraphs on each topic. The contents close to the top of your page should also be the same words you have in the contents meta tag that the robots will copy to be placed under your title in a web search. In this way, the reader will also get a fair chance at what you really have to say on your site and can make a better judgment call on whether to open your index page or some other. This is how you select customers instead of wasting everyone’s time. This article can be copied and reprinted anywhere as long as it is intact and includes the author’s bio.

About The Author

Ted Dupuie owns a home based publishing company that only publishes his work, which includes diets, an investment strategy, and 8 websites, plus a family newsletter. He is also a writing critic with top ten placement on Google and Yahoo!

www.saquoyah.com www.homewriters.com www.freediet.biz

This article can be copied and reprinted anywhere as long as it is intact with the author’s bio.

This article was posted on August 21, 2004

by Ted Dupuie

3 Website Positioning Tactics Guaranteed to Boost

3 Website Positioning Tactics Guaranteed to Boost Your Traffic

by: Michael Turner

There are many tactics you can use to increase traffic to your website. However, three particularly effective suggestions include search engine optimization, keyword articles, and trading links with other web pages. When you incorporate these three strategies into your overall Web site strategy you will be sure to increase your traffic.

Tip #1 Search Engines and Optimization

You need to be sure your web page is listed with as many search engines as possible and that it is optimized to return results. The more web sites that have your information the more visitors you will attract, it is as simple as that. Also, optimizing your website to be returned in the search engines is also very important. You will be able to do this through keywords included on your pages. The more keywords you have that are directly and indirectly related to your content the better because the higher the keyword content the higher ranking you will receive through the search engines. You should be focused on writing short articles that focus on specific keyword phrases for your website. The more keywords you include and variations of keywords mean the more people you will be able to attract to your page.

Tip # 2 Trade Links

Trading links is another great tip for getting people to your web page. What you should do is evaluate your target market, the product you are selling and other related products. Then, for the other related products you do some research to find the best web pages that sell these products. Then, you suggest a link trade. The post a link to your web site and you post a link to theirs. This will not only you’re your web page returned higher in the rankings, but also more visitors because you will have access to the visitors on other web sites as well. However, be sure that the sites you want to trade links with are good quality sites. And in order for them to want to trade with you then your site will also need to be of good quality. Keep this in mind before making any contacts.

Tip #3 Submit to Directories

You should also submit your URL to as many popular directories as possible. However, in order for directories to be willing to list your web site you better have a good site and layout. If you are still working on that then you should hold off on contacting directories until you do. Also, your web pages will have to be completely finished and not works in progress. However, if you get some of the popular directories to list you then your web page will have a heavier ranking than the others, which means you will have more traffic.

About The Author

Michael Turner shows you exactly how to increase web site traffic in his free 7 part miniseries. Grab it today at http://www.powertraffictactics.com/

info@powertraffictactics.com

This article was posted on August 04

by Michael Turner

The Ugly Truth about Search Engines

The Ugly Truth about Search Engines

by: John Calder

Do you want more search engine traffic? Are you having trouble getting it? You’re not alone. You could have the most highly optimized web site possible and still fail to achieve a top ten, or for that matter, even a top 20 ranking in an engine like Google.

Why?

It’s quite simple: content rules over keywords. Think for a minute about the sheer number of web pages out there today.

Here is the number of pages Google claims to index currently: 4,285,199,774. For the math challenged, that’s Four billiontwohundredeightyfivemilliononehundredninetyninethousandsevenhundredandseventyfour!

Now, while it’s still generally a good idea to at least optimize your keywords to stand out from that crowd, it’s not sufficient. Let’s say that 52% of all those pages were designed by a professional search engine consultant. Each one is set up perfectly to feed the engine what it wants. Who gets to the top then? Newsflash: It WILL NOT be the site that only has a couple of pages of information.

The top ranking sites in that scenario are the ones with hundreds of pages of content. In other words, if this was your site, you would have a theme and build on that theme with articles and other tidbits. I know of one marketer who doesn’t optimize his pages at all, but he has vast amounts of information on his website and the search engines LOVE it. He gets all the traffic he needs. It seems counterintuitive at first until you remember that search engines care much more about quality and content than they do about keywords and meta tags. The plain fact of the matter is: the more pages you have on your site, the more important your site ขlooksข to the search engine.

This may at first sound disheartening to some of you. What happens to the person with a one page sales site? How much work do you have to do to build a site that gets free traffic? Fear not! There’s actually some very good news in all of this.

Working from our premise that search engine traffic often comes down to dumb luck, we can clear away every conflicting piece of advice about traffic generation and boil the process down to 2 steps:

1. Small website: Invest your time in building relationships with your target market. This means finding ezine and web site owners to promote, review and otherwise link to your product. Send out press releases. Advertise in your local newspaper. It also means saving that $30 you might have spent on another hyped up ebook and investing it instead on some payperclick traffic and advertising.

2. Large website: If you want free traffic, then you’ll need: a topic you love, a large amount of content (in the form of articles you write or articles you reprint from other sources), and a daily action plan. You can still use all of the methods outlined for small websites, but the key will be adding content each and every day. Even one article a day will make a difference.

Conclusion: Don’t waste any more energy looking for that magic bullet. Invest your time and your money wisely. Those two currencies are your key to success.

Copyright 2004 John Calder

http://www.TheEzine.net

About The Author

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net.

This article was posted on August 29, 2004

by John Calder

My Yahoo Search Beyond Bookmarks

My Yahoo Search Beyond Bookmarks

by: Jakob Jelling

Yahoo has long offered email, an online calendar, notes, bookmarks, and more through their free My Yahoo service. Now Yahoo has expanded this service even more by adding My Yahoo Personal Search to the mix.

Personal Search is another way of storing bookmarks, but with more features than the older bookmarks offered. To use Personal Search, you add a My Yahoo Search button to your browser links bar (supports IE, Firefox, Mozilla, Netscape, and Safari). When you find a page you like, you click on the button to add the page to the กMy Webก section of Personal Search. You can perform a search and optionally save or block any results pages. Of course, you can also enter a URL directly, then click the Search button to add that page into My Web as well.

Your My Web contents are accessible from any computer with Internet access, so it functions as an online bookmark storage service. Typically, bookmarks are stored only within the browser on the computer you normally use, so online availability is a convenient feature if you travel.

The results stored in My Web are both shareable and searchable. To share, you select the pages you want to share, and click the Share button. Easy enough. You can share directly from search results as well, without adding the page to My Web.

Once you have some pages stored in My Web, you can then easily search within those pages to find what you’re looking for. This isn’t a simple search of a description field like those offered by some browsers. This is an actual live search of just the pages youกve stored in My Web. Pages stored in My Web can be sorted by date, search terms, or URL.

All in all, My Yahoo Personal Search is a very useful addition to the Yahoo collection.

By Jakob Jelling

http://www.sitetube.com

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on November 08, 2004

by Jakob Jelling

Monitoring Website Availability

Monitoring Website Availability

by: Pete Prestipino

Monitoring Server Uptime to Avoid Revenue Reduction

Monitoring your websiteกs uptime is imperative to the success of your online endeavors. Why? While itกs important to know if your website is running and your host is providing a good service (so you can receive money back or a credit if there is a guarantee), it’s even better to be proactive about getting it back online faster so you don’t lose search engine positions, miss out on possible revenue or blow your advertising budget. There is no other way to ensure a high percentage of server uptime than to monitor website availability.

Monitor Up to Three Websites Free at InternetSupervision.com

http://www.InternetSupervision.com

Most web based businesses do not operate their own servers, they outsource that function to professional web hosts, and for good reason – if your website (or your web server) goes down, i.e. becomes inactive, your business and your revenue can suffer greatly. Whether it’s the inability to gather information from surfers through forms or the ability to generate revenue through clicks on affiliate banners or contextual advertising, it is essential that your website be available for surfers to visit.

Monitoring Website Uptime for Search Engines

The main reason to monitor your website is that when search engine spiders visit your web pages, if those pages are down, you may lose the search engine positions that you have worked so hard to develop. If your website stays down for too long, you may be dropped from the search engine databases altogether. Whether your website receives ten or ten thousand visitors a day, you will not last long on the Internet if surfers and prospects can not access your web pages through search engines.

Monitoring Downtime for Advertising Budgets

Another important reason to monitor the uptime of your web pages is to make sure that your advertising is doing what it should – bring visitors to your website. While most pay per click search engines do not charge you if your site is down, many still do. If your site is down for any length of time, you run the risk of draining your account very quickly. In addition, if you purchase any sort of cost per lead or cost per impression advertising (i.e. banners) you again run the risk of losing valuable visits from surfers.

About The Author

As an advocate for webmasters, Pete Prestipino suggests one way to avoid server downtime is to be proactive about monitoring website availability. Monitor Up to Three Websites Free at InternetSupervision.com http://www.InternetSupervision.com

This article was posted on February 22

by Pete Prestipino

Create and Deploy a Website From Start To Finish!

Create and Deploy a Website From Start To Finish!

by: Brock Coffee

Need a website for small business, church, sports team, or community but don’t know where to start? Don’t have the time or maybe even the knowledge on how to build and or publish a website? Well let me say it’s really know big deal. I will try to give you the basics to get started.

Ok let’s get to it. Here are some steps you can follow in no particular order.

Step one, create some pages.

You probably have heard of ขHTMLข, html stands for ขhypertext markup languageข. Hypertext Markup Language is a textbased markup language used for web documents. In HTML, markup indicates page structure. A website can be made up of many ขhtmlข files. If you know absolutely nothing about HTML then you’re going to have to do some research or purchase a book. If you’re using a good HTML editor or MS Word then this task is not be so bad. I don’t want to get into the task of coding HTML in this article so you’re going to have to play around with building some practice pages.

About HTML editors

Their are many editors that can be used to create and edit html files. Some free, some costing hundreds of dollars. Since it is a text based language pretty much any text editor will do but I suggjest investing in a good WIZzeewig. (Short for what you see is what you get). My favorite is Macromedia Dreamweaver. If you have Microsoft word then you can save ขWordข documents as web pages as well.

Page Types

There are basically two types of web pages, static and dynamic. What’s the difference between a static and dynamic web page? Well it is exactly that, static or dynamic. Static never changes. It basically just text, links and images. Dynamic web page, dynamic HTML or DHTML is a technique of creating interactive web sites by using a combination of the static markup language HTML, a clientside scripting language (such as JavaScript, ASP, PHP) and the style definition language Cascading Style Sheets. I’ll get into JavaScript and Cascading Style Sheets some other time.

Step two, a name for your website. My favorite!

So you need a name for this website, it’s called a domain name. What is a domain name you ask? A domain name is a unique name that identifies an internet site. The Internet is made up of hundreds of thousands of computers and networks, all with their own domain name or unique address example (www.website.com). It’s as simple as that. You’ll have to find a name that no one else has taken and register it. The typical cost is less then $10 a year. If you are starting an online business it is best to select a name that is representative of the products you’re selling. For example, if you are going to sell potted plants then a name like ขpottedplants.comข would be your best choices. Why?, the search engines (Google, Yahoo, etc.) like it.

Step three, choosing a web host.

A web host is where you will serve your website to the world. You will create your site and upload it to your hosting server. This can be a daunting task if you are new to this kind of thing but before you know it, it will be as simple as pie. Here are few things to consider when searching for a web host.

Will this company be around in the long run. There are literally hundreds of web hosting companies out there and they are all pretty much the same.

Are they reliable? What’s the point of having a website if users can’t reach it. While we may not fully understand the intricacies of the internet, we want to be assured that our web hosting provider has enough room for growth as well as the expert manpower to take care of all this for us.

Is it easy to use? Many webmasters are quit techsavy, they don’t have a team of programmers on hand to execute thier every desire. Tools like a control panel and website builder can be very important.

Value: How does it compare in price to others web hosts with the same features.

Step four. Welcome to the show.

So now you got some web pages, a domain and a host. Its time to upload the files. Transferring a file or files from the userกs computer to a remote computer (Your Host).

Many HTML editors have upload capabilities built in. There are loads of free FTP (File transfer Protocol) software available.

In conclusion

Building and deploying a website may seem like quit a challenge but with some experience, practice and time along with a little research you can become a great web master. I suggest investing in some good books and a good HTML editor.

About The Author

Brock Coffee is IT professional with 10 years experience He is founder http://www.liquidmediastudios.com. LiquidMediastudios sells readymade website design templates created to use as a basis for fast and highquality website development. Professional flash and web design templates.

This article was posted on April 19

by Brock Coffee

web page building for beginners 4

web page building for beginners 4

by: Ted Dupuie

Page ranking by search engines such as Google are not only overrated but unusually explained by ขexpertsข in the SEO field. SEO stands for search engine optimization and is needed to get your website placed at the top of a web search. I have no truck with someone wanting to get their pages placed in the number one or two spot from a search, but page ranking has nothing to do with that whatsoever and I can assure the reader that I can prove this to anyone with a computer. In fact, if you will just do a search for ขwriting criticข you will find www.homewriters.com near the top and since I own that site, I can explain to everyone how it got there and why. But at one time, I had four out of the top five spots on Google for this very same search. And by the way, my pages had no rank at all when they were first placed in the top positions by Google and Yahoo!

Let me explain that first of all, nobody ever does a search for the keywords writing critic, and getting a top position isn’t all that hard because the ranking Google uses just doesn’t count the keywords as anything very important. Next let me explain that if you do a search using the one keyword ขonlineข that the competition is out of this world with over a half a billion pages coming up on Google or Yahoo. Then let me tell you that to be listed at the top of that search you will have a ranking of ten, the top ranking Google has to offer. It doesn’t take a genius to figure out that the ranking numbesr you have are classification numbers based on competition in the field for the keyword and it is the way Google, and I’m sure other engines and directories, weed out the pages that need not be brought up at the time of the search. My point is, that it is useless to try and get a ten ranking on a website that sells uses toilet paper, because first of all there is no competition, and secondly Google wouldn’t waste their time ranking your site that high just to mess up their indexing methods.

So forget ranking unless you know what the rank of the competition has and use that as an ultimate goal for your perfectionist ideas, but do not count on it meaning everything I hear it is supposed to. Most of the thinking on this subject is ludicrous, and can be proven by doing some simple searches. I find that many searches bring the number one site in with a seven ranking while the next site down is ranked five, then a four, then a zero and the next a six, five, seven, etc. Google is famous for mixing in small players with big boys and African sites with Chinese to give the researcher the best shot at satisfaction. And I like that, as apposed to Yahoo’s last five hundred URL’s being owned by one company. I have written complaints of spamming to Yahoo, but have never seen anything done about it, while Google does a fair job of weeding out the bums that try to ruin it for the rest of us.

This article can be copied and reprinted anywhere as long as it is intact and includes the author’s bio

About The Author

Ted Dupuie owns a home based publishing company that only publishes his work, which includes diets, an investment strategy, and 8 websites, plus a family newsletter. He is also a writing critic with top ten placement on Google and Yahoo!

www.saquoyah.com www.homewriters.com www.freediet.biz

This article can be copied and reprinted anywhere as long as it is intact with the author’s bio.

This article was posted on August 21, 2004

by Ted Dupuie

All About Links Interview With Link Building Ex

All About Links Interview With Link Building Expert , Bob Gladstein

by: Julia Hyde

Julia: Welcome Bob. Thank you for taking the time to answer my questions about link building. Iกm going to jump right in ask you why Web sites need links?
Bob: There are a number of reasons to have links pointing to your site. But let’s start with the reason they were created in the first place. The original purpose of the Internet was to enable the sharing of information. For example, if a scholarly paper existed on a server at the University of California, and a professor at Oxford wanted to read it, the Internet made that instantly possible. Now, if the Oxford professor had a paper that referenced information from the UC paper, they could link directly to that other document rather than just quoting from it. So a hyperlink was intended as a way of connecting data, ideas, and references together. It’s like saying, ขif you’d like further information on this topic, here’s a place to find it.ข
When the Google search engine was created, its developers took this into account. And drew the conclusion that a link was an indication that the page being linked to was relevant to some particular subjectmatter.
So that’s a rather long introduction to a short answer to your question. Web sites need links because they send traffic that’s already targeted to their subject matter to other sites, and because they help the search engines determine both their theme and what the web as a community deems their importance to be. Basically (although not absolutely), the more links that point to a page, the more relevant that page is determined to be. In addition, links are now considered the most reliable way (apart from paying) to get a site into the search engines in the first place.
While both Google and Yahoo allow you to submit a site to their index, it’s clear that the best way to get the search engines to pay attention to your site is to get a page that their spiders already know about to link to yours. The spiders then follow that link to your site, and add it to their index.
Julia: Thanks, Bob. But there are different types of links aren’t there? Can you explain differences?
Bob: As we discussed in the previous question, there are text links from other sites. Some of these are reciprocal (that is, they link to you and you link back to them) and others are oneway (the owner of the other site decides, for whatever reason, to link to your site and doesn’t expect you to link back).There are also image links: banners, buttons, etc. These have the advantage of standing out visually from the rest of the page, but many people have become immune to the standard banner ad and just ignore them, because it’s assumed they’re just advertisements, and as such, not necessarily relevant to the page on which they appear.
Then there are directory listings, where a link to your site appears on a page containing links to numerous other sites in what the directory editor has determined to be your particular niche.
An important thing to consider regarding getting a link is the code behind it. If your primary concern is to send traffic to your site, this isn’t important. In that case, what you need to think about is whether the link is going to send the right people to you. But if you want the link to be recognized by the search engines and to contribute to your ranking in searches, you need the link to be in simple HTML, without JavaScript or other code that will hide the link from search engine spiders.
There are also links that won’t help you at all, or will put you in danger of losing your position on the search engines. Guestbook spam, the practice of going to a site’s guest book area and posting a message like ขNice site. Come visit mine, at…ข will do you no good. The search engines know that such links carry no value, and just ignore them. The same is true for freeforall links pages, on which you can immediately add a link to any site, without any editorial oversight.
Link farms are a far more dangerous subject. These are networks of sites that are heavily crosslinked and offer to link to you as long as you link back into the network, or host a page on your site that serves as a directory of sites that the link farm has linked to. The idea here is to abuse the power search engines give to links by exponentially increasing the number of links to your site, without regard for theme or value. You link into the farm, and you have hundreds, perhaps thousands of links pointing back to you. But the links are only there to increase link popularity. The sites on which the links reside are not intended to actually be viewed by people; they’re just intended to give search engine spiders the mistaken impression that your site is extraordinarily popular.
Julia: So, whatกs the best way to get legitimate and relevant sites to link to yours?
Bob: Before you can get a site to link to yours, you first have to find it. You need to do research on the subjectmatter of your site by searching on the keywords you hope people will use to find it. The results of those searches will give you a list of sites that are already performing well for those keywords. You should then study those sites, so that you can write to the webmaster and request a link in such a way that demonstrates that you understand the purpose of their site. And give reasons as to why you think their audience will find your site of interest.
You can buy links from sites as well, sometimes on a single page, and sometimes all across the site. These are just like any other form of advertising. So before you part with your money you need to determine if they’re worth the purchase price by deciding if they’ll send you enough of the right traffic. That’s why sites that offer the opportunity to buy links will make claims about how much traffic they get and how their audience is made up of ขdecision makers.ข
Finally, there are directories, which normally require you to drill down to find the most relevant category for your listing. You can then (depending on the directory) either contact them with your information, or fill out a form on the directory itself and request a listing.
Julia: What would you say to Web site owners who are reluctant to use links because they think it will take people away from their site?
Bob: For one thing, a Web site without any offsite links is a dead end, and there is some evidence to suggest that search engines view sites that don’t link out as being less valuable.
Unless you’re willing to pay, you may have a hard time convincing people to link to you if you’re not planning on linking back to them. But it’s still possible, especially if you’ve got content that’s so good people will want to link to you anyway, but it’s definitely harder to get oneway links than reciprocal ones. I’m not suggesting that people link directly to their competitors. The idea is to link to sites that complement the content that you’re providing. By doing so, you’re contributing to the impression that your site is an authority on your theme: not only do you have great information, but you have links to other sources of information. That’s another reason for people to come back to your site more often. And if you’re still worried about sending people away from your site and never seeing them again, you can set your offsite links to open in a new window, by adding target=ข_blankข to the code for the link. If you do this, however, it’s a good idea for usability purposes to let people know that the link will open in a new window. Otherwise, people who have their browser windows maximized may not realize what’s happened, and should they try to get back to your site by hitting their back button they’re likely to be confused when it fails to take them anywhere.
Julia: We often hear the term กAnchor textก. Can your explain what this means and why itกs important?
Bob: Anchor text is the part of a text link that’s visible on the page. On a Web page, that would look like this: Search Engine Marketing and Copywriting Services. ขSearch Engine Marketing and Copywriting Servicesข is the anchor text. What’s important about it is that it tells both the user and the search engine spider what the page the link points to is about. In a search engine optimization project, getting links to your site that use your keywords in the anchor text helps to get your page to rank higher for those keywords. That’s why it’s important to have something other than ขclick hereข as anchor text.The power of anchor text can be seen by the example of the practice of ขGooglebombing,ข in which numerous sites will link to a particular page using the same anchor text. If enough sites do it, Google will rank that page at the top of its listings for searches on that text. George W. Bush’ biography page on the site of the White House is still number one in Google for the query ขmiserable failureข about half a year after that particular Googlebomb was created. Whether or not you personally agree that those words do a good job of describing Mr. Bush, Google accepts what it sees as the opinion of the general online community. If enough pages tell Google that miserable failure George W. Bush, then as far as Google is concerned, it must be true.
Julia: Another thing we hear a lot about is Pagerank™—a tool webmasters often use to determine whether a site is worth linking to or not. What does this mean?
Bob: PageRank (not to be confused with ขpage rankข) is a part of Google’s algorithm for ranking pages. There are numerous theories as to how it’s calculated, but only Google knows for certain. In any case, that’s not important to this discussion. What matters is that PageRank is a measure of the value of a page based on the links pointing to it, the value of the pages on which those links reside,and the number of other links that are on those pages. It’s strictly numerical, and has absolutely nothing to do with relevance or value to the reader. In other words, if I have a page about Shakespeare, and I link to two pages, one about Shakespeare, and the other about the care and feeding of parakeets, the same amount of PageRank will be passed to both of those pages. The fact that one of those pages is about the same subject as my page does not enter into the calculation.
You can see an estimation of the PageRank of a given page if you have the Google toolbar installed. But it’s important to keep in mind that PageRank is not everything, nor is it the most important thing. It’s one of many factors Google takes into account when it ranks pages for queries, and it’s not at all uncommon to see that a site that ranks on the top of a SERP (search engine results page) has a lower PageRank than the pages below it on the SERP.
One of the reasons people believe that PageRank is important is that if you do a backlink check in Google by typing ขlink:www.site.comข in the search box, you’ll generally (but not absolutely) only see pages that link to the URL in question and have a PageRank of 4/10 or higher. People have taken this to mean that a link from a page with a lower PR doesn’t count, and that simply isn’t true. It’s true that, all other things being equal, the higher the PR of a page linking to yours, the more PR it’s going to pass to your page, but as I said, PR is just one aspect of Google’s algorithm, and every link apart from the troublesome ones we spoke of earlier has some value.
It’s also worth keeping in mind that a page that shows a PR of 2/10 in the toolbar today may have a 5/10 or 6/10 a few months from now.When I’m looking for sites from which I may wish to request links, the only time what I see in the toolbar matters to me is when I see that it has no PageRank at all. Assuming the site isn’t new, that can sometimes be an indication that the site has done something which caused Google to demote it. That is, it may be what Google refers to as a ขbad neighborhood,ข and as such, you should be extra careful in checking it out before you agree to link back to it.
Julia: Thank you so much for sharing your knowledge, Bob! I hope you all will check out Bobกs site at www.raisemyrank.com for more information about his company.

About The Author

Julia is an independent copywriter specializing in advertising and search engine marketing services. To learn more about how Julia can help boost your companyกs profits visit her site at www.juliahyde.com. You may also like to sign up for Marketing Works! Juliaกs monthly ezine. Visit her website or email Julia for details.

info@juliahyde.com

This article was posted on June 22, 2004

by Julia Hyde