How To Find The Top Keywords Relating To Your Them

How To Find The Top Keywords Relating To Your Theme

by: Jeff Schuman

Have you ever wondered what people are searching for online? More specifically have you ever wondered what people are searching for as it relates to the theme of your website?

Letกs say you have a website built around the theme of music downloads. Here are 2 easy ways to get a list of keywords you can use to build your home page and then build more pages around each specific word.

1. Do a search by typing in music downloads here:

http://www.pixelfast.com/overture

As of November 2004 the keyword phraseก music downloads was searched 1,068,310 times. We can also see that กfree music downloadsก was searched 1,169,992 times.

As you look down the list you will find all kinds of combinations of keyword phrases with the words กmusic downloadsก included in them.

You can build specifc web pages centered around each keyword phrase. You will find that lesser searched keywords have less competition and therefore will be easier for you to make it to the top of a search engine and generate free traffic.

For example the keyword phrase ก free mp3 music downloadก was searched 22,360 times. This would be a great keyword phrase to target in comparison to the more generic phrase กmusic downloads.ก

2. Take a look at what people are willing to pay for a keyword here:

http://www.teamschuman.com/7searchkeywordtool

When typing in กmusic downloadก it brings up the keyword, number of searches, and the top 5 bids. It also brings up a complete list of possible keyword phrases and what people are paying for them. You can use this information to find affiliate products relating to each specific keyword phrase and then build additional web pages relating to each specific one. You can add these keywords to your home page and then join 7Search as an affiliate and add pay per click text to your pages.

Then get paid by 7Search when someone clicks on an ad relating to that keyword. I do this to generate hundreds and thousands of dollars each month. It is a great way to make some money on your site for generating traffic to it. Here are examples on 2 of my websites. You will see the text ads for the Top 10 websites at the top of each page.

http://www.teamschuman.com

http://www.sitesplus.com

If you are looking for top keywords being searched in a broad range of categories then subscribe to the กKeyword Reportก here:

http://www.teamschuman.com/wordtracker

Click on the link for Keyword Report and you will receive the top 500 keywords people are searching for delivered to you by email every week. Then use the Overture and 7Search keyword tools to find more specific keywords you can build websites and web pages around. This is a great strategy and a great way to get started making money with your own theme website and web pages around that theme.

Remember this simple point. People go to the internet to find information. They will type in all kinds of keyword phrases and variations of those keywords. The more web pages you can build targeting those specific keywords the better off you will be when it comes to increasing your website traffic and making more money online.

Copyright 2004 Jeff Schuman

About The Author

Jeff Schuman is using this strategy to create new websites around specific keywords relating to a theme. You can see his Top 10 Make Money and Top 10 Small Business Websites here:

http://www.teamschuman.com

http://www.sitesplus.com

This article was posted on December 21, 2004

by Jeff Schuman

Five and a Half Ways to Amp Up Your Search EngineO

Five and a Half Ways to Amp Up Your Search EngineOptimization

by: Dave Carlson

Statistics show that 85% of pages visited on the Internet come from people who have gotten there from a search engine. Statistically, people look first at the top of the first page of the regular search results, then the bottom, and then they go to the sponsored listings.

There is an art and science to being ranked highly on the search engines. The science is formatting the pages with the right meta tags and submitting them in the right way to the search engines. The art is to make the site look and read normal in spite of filling it with key words.

Here are five and a half ways to get a higher ranking and more visitors:

1. Pick the right Key Words and Phrases

These are the words and phrases that people will put into search engines to try to find your product, business or organization. Having good key words and phrases is foundational to have good optimization. This takes research using such tools at Wordtracker and Overture’s Keyword Suggestion Tool. They give you a good idea of what people are searching for and what you should focus on.

2. Use Good Header Tags

Header tags are hidden in the code within your Web page. The most important one is the ‘titleก tag, which isn’t considered a META tag. It tells what’s within your page and it’s important to have your keyphrases in it. It is also good to have keyphrases in your กdescriptionก META tag, though it doesn’t rank nearly as high as the ‘titleก tag.

3. Use Keyphrases in Your Visible Page Title

Provide a unique title to each page on your site that is chock full of key words and phrases. Search engines like this because it means that there is a higher probability that your site is a good match for what people are looking for. This is should be placed within the H1 tag (top heading) of your page and is visible to the visitor. It also pays to have your keyphrases in subtitles on the page.

4. Provide Plenty of Content on Your Site

Shoot to have at least 450 characters on your page. Concentrate on putting key words and phrases in the first paragraph and last paragraphs.

5. Secure a Lot of Related Incoming Links

The more sites linked to your site, the higher you will be ranked by the search engines. These links can be from strategic partners, vendors, directories or other types of sites with whom you exchange links.

If you are a web site developer, put in your contract that you are going to put a developer’s link at the bottom of the site, such as, กWeb site design by Green Chair Marketing Group,ก with an active link to your site. This will help your site grow in its link popularity.

5.5 Keep Optimizing Your Site

The more content on your site, the better. I suggest adding a couple pages a month, whether it’s case studies, more product information, testimonials, articles, press releases, etc. If you add just five new pages a month, you will have 60 new pages by the end of the year, and over 100 pages by the end of the second year.

You are bound to catch some people you would have missed because there is more content to choose from. And your site will be more highly ranked by Google, because they highly weigh sites that have more content.

While you’re at it, continue to get relevant links coming into your site. Google loves incoming links. And you might have people click through to your site from these other places.

If you don’t have time to work on the optimization or would feel more comfortable having someone else do it, consider strongly hiring a professional to do your search engine optimization. That way you can focus your energies on sales or creating more and better product.

One caveat, I would stay away from companies that initiate contact with you through emails or phone calls. They often use techniques that can get your severely penalized by the search engines. Ask people you know who have been successful in their search engine positioning who they use.

About The Author

Dave Carlson owns Green Chair Marketing Group, an Internet marketing firm specializing in driving visitors to web sites by search engine optimization, pay per click, and web design/redesign. 7204275660 Visit his site at http//:www.GreenChair.net.

[email protected]

This article was posted on September 15, 2004

by Dave Carlson

What Do You Wish For.

What Do You Wish For.

by: Cheryl White

What do you really wish for ? My wish is to retire from work at the age of thirty and work at home on the internet.

Two years to go, and I believe it is a possible and hopefully will come true. Tired and weary I come home from work, get the chores done and settle down to work on the PC.

From a complete newbie six months ago I am learning fast and my first site is on page 25 of google. OK! I know you need to be in the first three pages of the search to do any good, but I am getting there slowly.

Linking is the biggest chore, but every one knows that to be successful, links are one of the magic words.

Keywords are another and they do require some research, Its no use adding any old words. Is your site a business website or perhaps health, or cookery etc.? Do your home work and search for those elusive keywords that will help your site, make sure your meta keywords only contain the keywords that you have placed on your website.

(New content) Your website is never complete, don’t let it stagnate with just four or five pages and then expect it to get to no1. This won’t happen unless you are a very lucky person.

Ad new content and pages, build your website over time, ad items of interest. No they won’t make you any money but they will keep your visitors on your site for longer, and who knows they might spy that program or ad and decide to go for it making all your work worthwhile.

Although you have a business website do not fill it with loads and loads of job opportunities or ads, give your callers something different, they will find your site more interesting and call back at intervals to see whats new.

Be prepared to read and visit forums for information, if you are not sure about something there are loads of tutorial sites on the web. You can learn about anything and every thing it is a mine of information as you probably know already.

About The Author

Cheryl White, Owner of http://www.money4work.com/ and http://www.worknearn.com/.

©

[email protected]

This article was posted on March 29

by Cheryl White

Making Your Web Site Pay With Adsense

Making Your Web Site Pay With Adsense

by: SteveNichols

Did you know that you could turn the tables on Google and actually use its search engine to generate money?

Google Adsense pays you money in exchange for being allowed to publish paidfor ads on your web site. The clever thing is that the ads are related to what your users are looking for on your site. If used correctly they can both enhance your site and make you money.

So how does it work? Google provides you with its AdSense HTML code, which you place on your web pages. Then, Google automatically ขreadsข your pages and decides on the best ads to display.

It uses a sophisticated algorithm that includes such factors as keyword analysis, word frequency, font size, and the overall link structure of the web. It says it knows what a page is about and can precisely match Google ads to each page.

AdSense also uses geotargeting to serve Google ads to your pages that are specific to a userกs region and language, based on their IP address. This means that the ads that are served to a user from Australia may be different than those that appear for a user from Canada.

If a visitor clicks on one of the ads they get taken to the advertiser’s web page and you get paid cash – easy!

Well, not quite. First you must have a site with plenty of visitors, otherwise it isn’t worth the effort. Secondly, your page must be set up in such a way that Google stands a chance of working out what you are trying to promote or sell. In essence, you need to look at your page title, headings and initial copy to make sure that Google matches the right ads to your page.

For example, on my page devoted to digital photography courses, I don’t want to advertise rival courses. So what I do is ensure that the first words on the page are ขdigital camerasข, not ขdigital camera coursesข. That away, Google shows ads for companies selling cameras, not training courses.

Don’t expect to earn a fortune. Google is a bit cagey about its ad rates, but you typically earn a few cents per click. Advertisements for casino or other gambling sites could make you up to a dollar or more for each click though.

On the downside, the very nature of Google Adsense means that users navigate away from your site, which may not be in your best interests.

If you want to see Google Adsense in action go to http://www.infotechcomms.net/courses1.htm or http://www.greatshortbreaks.com. Both these pages have been carefully optimised to throw up the ads that I want.

Another word of warning, if Google can’t work out what to display it will serve up ads for charities. It will also do this for the first few minutes after putting a page live.

In two months of using Google Adsense on a few of my sites I have made a few hundred dollars. But other canny users, who have specifically targeted high value clicks by setting up portal sites with lots of traffic have made thousands upon thousands of dollars!

For more information see https://www.google.com/adsense/.

FAQs

Q. So with Google Adsense can I really make any web site generate money?

A. Possibly. If you have a high traffic site with a particular theme you should be able to make it pay its way. The trick is in getting the traffic in the first place.

Q. What type of sites work well?

A. Niché sites really. It is still fairly easy to get high search engine listings for wayout or niché search terms. Getting a high rating for the word ขvacationsข is near impossible nowadays if starting from scratch, but something like ขAnguilla beach hotelsข just might be possible.

Q. Anguilla beach hotels – you’re kidding me?

A. No, actually. http://www.anguillabeaches.com/ is one of the most visited sites on the net and has generated a lot of income for its owner with Google Adsense and other techniques. Oh, by the way, Nori Evoy, a 14 yearold teenager, runs the site, although she did have a little help from her dad Ken, a wellknown internet marketer and the creator of the excellent SiteBuildit – see http://buildit.sitesell.com/newsdata.html

Q. So how hard is it to put ads on my site?

A. If you can handle a little bit of HTML coding you shouldn’t have a problem. You can colour coordinate the ads to suit your pages too.

Q. Can I change the way the ads look?

A. You can choose from multiple ad layouts, designed to suit a wide variety of page designs.

Q. How will I know what pages produce the most revenue?

A. You can code each page differently so that you can tell which ขchannelsข are producing what revenue.

Q. How do I get paid?

A. Google will send you a cheque approximately 30 days after the end of each calendar month if your earned balance is US $100 or more.

Q. Great! How do I start?

A. Get over to https://www.google.com/adsense/ and see if your site is eligible. Once signed up it is a simple task to add the necessary code to each page.

ENDS

About The Author

Steve Nichols runs InfoTech Communications. InfoTech specialises in online communications and has acted as consultant and trainer for many bluechip companies including Aviva, AWG, BT, Shell, Standard Life, HBOS, BNFL, AstraZeneca, Diageo, Accenture and Australia New Zealand Bank.

[email protected]

This article was posted on December 17, 2004

by SteveNichols

The Other Side Of The Search Gods’ Abracadabra!

The Other Side Of The Search Gods’ Abracadabra!

by: Liji Elizabeth Thomas

Thousands of servers …billions of web pages…. the possibility of individually sifting through the WWW is null. The search engine gods cull the information you need from the Internet…from tracking down an elusive expert for communication to presenting the most unconventional views on the planet. Name it and click it. Beyond all the hype created about the web heavens they rule, let’s attempt to keep the argument balanced. From Google to Voice of the Shuttle (for humanities research) these ubiquitous gods that enrich the net, can be unfair …and do wear pitfalls. And considering the rate at which the Internet continues to grow, the problems of these gods are only exacerbated further.

Primarily, what you need to digest is the fact that search engines fall short of Mandrake’s magic mechanism! They simply don’t create URLs out of thin air but instead send their spiders crawling across those sites that have rendered prayers (and expensive offerings!) to them for consideration. Even when sites like Google claim to have a massive 3 billion web pages in its database, a large portion of the web nation is invisible to these spiders. To think they are simply ignorant of the Invisible Web. This invisible web holds that content, normal search engines can’t index because the information on many web sites is in databases that are only searchable within that site. Sites like www.imdb.com The Internet Movie Database , www.incywincy.com IncyWincy, the invisible web search engine and www.completeplanet.com The Complete Planet that cover this area are perhaps the only way you can access content from that portion of the Internet, invisible to the search gods. Here, you don’t perform a direct content search but search for the resources that may access the content. (Meaning be sure to set aside considerable time for digging.)

None of the search engines indexes everything on the Web (I mean none). Tried research literature on popular search engines? AltaVista to Yahoo, will list thousands of sources on education, human resource development, etc. etc. but mostly from magazines, newspapers, and various organizationsก own Web pages, rather than from research journals and dissertations the main sources of research literature. That’s because most of the journals and dissertations are not yet available publicly on the Web. Thought they’ll get you all that’s hosted on the web? Think again.

The Web is huge and growing exponentially. Simple searches, using a single word or phrase, will often yield thousands of กhitsก, most of which will be irrelevant. A layman going in for a piece of info to the internet has to deal with a more severe issue too much information! And if you don’t learn how to control the information overload from these websites, returned by a search result, roll out the red carpet for some frustration. A very common problem results from sites that have a lot of pages with similar content. For e.g., if a discussion thread (in a forum) goes on for a hundred posts there will be a hundred pages all with similar titles, each containing a wee bit of information. Now instead of just one link, all hundred of those darn pages will crop up your search result, crowding out other relevant site.

Regardless of all the sophistication technology has brought in, many well thoughtout search phrases produce list after list of irrelevant web pages. The typical search still requires sifting through dirt to find the gold. If you are not specific enough, you may get too many irrelevant hits.

As said, these search engines do not actually search the web directly but their centralized server instead. And unless this database is updated continually to index modified, moved, deleted or renamed documents, you will land yourself amidst broken links and stale copies of web pages. So if they inadequately handle dynamic web pages whose content changes frequently, chances are for the information they reference to quickly go outofdate. After they wage their never ending war with overzealous promoters (spamdexers rather), where do they have time to keep their databases current and their search algorithms tuned? No surprise if a perfectly worthwhile site may go unlisted!

Similarly, many of the Web search engines are undergoing rapid development and are not well documented. You will have only an approximate idea of how they are working, and unknown shortcomings may cause them to miss desired information. Not to mention, amongst the first class information, the web also houses false, misleading, deceptive and dressed up information actually produced by charlatans. The Web itself is unstable and tomorrow they may not find you the site they found you today. Well if you could predict them, they would not be god!…would they?! The syntax (word order and punctuation) for various types of complex searches varies some from search engine to search engine, and small errors in the syntax can seriously compromise the search. For instance, try the same phrase search on different search engines and you’ll know what I mean. Novices… read this line using search engines does involve a learning curve. Many beginning Internet users, because of these disadvantages, become discouraged and frustrated.

Like a journalist put it, ขNot showing favoritism to its business clients is certainly a rare virtue in these times.ข Search engines have increasingly turned to two significant revenue streams. Paid placement: In addition to the main editorialdriven search results, the search engines display a second — and sometimes third — listing thatกs usually commercial in nature. The more you pay, the higher youกll appear in the search results. Paid inclusion: An advertiser or content partner pays the search engine to crawl its site and include the results in the main editorial listing. So?…more likely to be in the hit list but then again no guarantees. Of course those refusing to favor certain devotees are industry leaders like Google that publishes paid listings, but clearly marks them as กSponsored Links.ก

The possibility of these ‘forprofit’ search gods (which haven’t yet made much profit) for taking fees to skew their searches, can’t be ruled out. But as a searcher, the hit list you are provided with by the engine should obviously rank in the order of relevancy and interest. Search command languages can often be complex and confusing and the ranking algorithm is unique to each god based on the number of occurrences of the search phrase in a page, if it appears in the page title, or in a heading, or the URL itself, or the meta tag etc. or on a weighted average of a number of these relevance scores. E.g. Google (www.google.com) uses its patented PageRank TM and ranks the importance of search results by examining the links that lead to a specific site. The more links that lead to a site, the higher the site is ranked. Pop on popularity!

Alta Vista, HotBot, Lycos, Infoseek and MSN Search use keyword indexes – fast access to millions of documents. The lack of an index structure and poor accuracy of the size of the WWW, will not make searching any easier. Large number of sites indexed. Keyword searching can be difficult to get right.

In reality, however, the prevalence of a certain keyword is not always in proportion to the relevance of a page. Take this example. A search on sari the national costume of India –in a popular search engine, returned among it’s top sites, the following links:

www.scri.sari.ac.uk/ of the Scottish Crop research Institute

www.ubudsari.com/ a health resort in Indonesia

www.sarienergy.org/ The South Asia Regional Initiative for Energy Cooperation and Development

Pretty useful sites for someone very much interested in knowing how to drape or the tradition of the sari?! (Well, no prayer goes unanswered…whether you like the answer or not!) By using keywords to determine how each page will be ranked in search results and not simply counting the number of instances of a word on a page, search engines are attempting to make the rankings better by assigning more weight to things like titles, subheadings, and so on.

Now, unless you have a clear idea of what youกre looking for, it may be difficult or impossible to use a keyword search, especially if the vocabulary of the subject is unfamiliar. Similarly, the concept based search of Excite (instead of individual words, the words that you enter into a search are grouped and attempted to determine the meaning) is a difficult task and yields inconsistent results.

Besides who reviews or evaluates these sites for quality or authority? They are simply compiled by a computer program. These active search engines rely on computerized retrieval mechanisms called กspidersก, กcrawlersก, or กrobotsก, to visit Web sites, on a regular basis and retrieve relevant keywords to index and store in a searchable database. And from this huge database yields often unmanageable and comprehensive results….results whose relevance is determined by their computers. The irrelevant sites (high percentage of noise, as it’s called), questionable ranking mechanisms and poor quality control may be the result of less human involvement to weed out junk. Thought human intervention would solve all probes….read on.

>From the very first search engine – Yahoo to about.com, Snap.com, Magellan, NetGuide, Go Network, LookSmart, NBCi and Starting Point, all subject directories index and review documents under categories – making them more manageable. Unlike active search engines, these passive or humanselected search engines like don’t roam the web directly and are human controlled, relying on individual submissions. Perhaps the easiest to use in town, but the indexing structure these search engines cover only a small portion of the actual number of WWW sites and thus is certainly not your bet if you intend specific, narrow or complex topics.

Subject designations may be arbitrary, confusing or wrong. A search looks for matches only in the descriptions submitted. Never contains full text of the web they link to you can only search what you see titles, descriptions, subject categories, etc. Humanlabor intensive process limits database currency, size, rate of growth and timeliness. You may have to branch through the categories repeatedly before arriving at the right page. They may be several months behind the times because of the need for human organization. Try looking for some obscure topic….chances for the people that maintain the directory to have excluded those pages. Obviously, machines can blindly count keywords but they can’t make commonsense judgement as humans can. But then why does humanedited directories respond with all this junk?!

And here’s about those meta search engines. A comprehensive search on the entire WWW using The Big Hub, Dogpile, Highway61, Internet Sleuth or Savvysearch , covering as many documents as possible may sound as good an idea as a one stop shopping. Meta search engines do not create their own databases. They rely on existing active and passive search engine indexes to retrieve search results. And the very fact that they access multiple keyword indexes reduces their response time. It sure does save your time by searching several search engines at once but at the expense of redundant, unwanted and overwhelming results….much more – important misses. The default search mode differs from search site to search site, so the same search is not always appropriate in different search engine software. The quality and size of the databases vary widely.

Weighted Search Engines like Ask Jeeves and RagingSearch allows the user to type queries in plain English without advanced searching knowledge, again at the expense of inaccurate and undetailed searching. Review or Ranking Sources like Argus Clearinghouse (www.clearinghouse.net), eBlast (eblast.com) and Librarianกs Index to the Internet (lii.org). They evaluate website quality from sources they find or accept submissions from but cover a minimal number of sites.

As a webmaster, your site registration with the biggest billboards in Times Square can get you closer to bingo! for the searcher. Those who didn’t even know you existed before are in your living room in New York time!

Your URL registration is a nobrainer, considering the generation of flocking traffic to your site. Certainly a quick and inexpensive method, yet is only a component of the overall marketing strategy that in itself offers no guarantees, no instant results and demands continued effort for the webmaster. Commerce rules the web. Like how a notable Internet caveman put it, ขWeb publishers also find dealing with search engines to be a frustrating pursuit. Everybody wants their pages to be easy for the world to find, but getting your site listed can be tough. Search sites may take a long time to list your site, may never list it at all, and may drop it after a few months for no reason. If you resubmit often, as it is very tempting to do, you may even be branded a spamdexer and barred from a search site. And as for trying to get a good ranking, forget it! You have to keep up with all the arcane and everchanging rules of a dozen different search engines, and adjust the keywords on your pages just so…all the while fighting against the very plausible theory that in fact none of this stuff matters, and the search sites assign rankings at random or by whim. ข

To make the best use of Web search enginesto find what you need and avoid an avalanche of irrelevant hits pick search engines that are well suited to your needs. And lest you’d want to cry ขYe immortal gods! where in the world are we?ข, spend a few hours becoming moderately proficient with each. Each works somewhat differently, most importantly in respect to how you broaden or narrow a search.

Finding the appropriate search engine for your particular information need, can be frustrating. To effectively use these search engines, it is important to understand what they are, how they work, and how they differ. For e.g. while using a meta search engine, remember that each engine has its own methods of displaying and ranking results. Remember, search strategies affect the results. If the user is unaware of basic search strategies, results may be spotty.

Quoting Charlie Morris (the former editor of The Web developer’s journal) ขSearch engines and directories survive, and indeed flourish, because theyกre all weกve got. If you want to use the wealth of information that is the Web, youกve got to be able to find what you want, and search engines and directories are the only way to do that. Getting good search results is a matter of chance. Depending on what youกre searching for, you may get a meaty list of good resources, or you may get page after page of irrelevant drivel. By laboriously refining your search, and using several different search engines and directories (and especially by using appropriate specialty directories), you can usually find what you need in the end.ข

Search engines are very useful, no doubt. Right from getting a quick view of a topic to finding expert contact info…verily certain issues lie in their lap. Now the very reason we bother about these search engines so much is because they’re all we’ve got! Though there sure is a lot of room for improvement, the hour’s need is to not get caught in the middle of the road. By simply understanding what, how and where to seek, you’d spare yourself the fate of chanting that old Jewish proverb ขIf God lived on earth, people would break his windows.ข

Happy searching!

About The Author

Liji is a PostGraduate in Software Science, with a flair for writing on anything under the sun. She puts her dexterity to work, writing technical articles in her areas of interest which include Internet programming, web design and development, ecommerce and other related issues.

letก[email protected]

This article was posted on August 16, 2004

by Liji Elizabeth Thomas