Marketing is a Patience Game

Marketing is a Patience Game

by: Darrin F. Coe

ขGet your positioning and your programs implemented properly, and the numbers will come. But you’ve got to have some patience.ข

– Jack Trout with Steve Rivkin

ขThe New Positioning. The Latest on the World’s #1 Business Strategyข

One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levinson, author of the Guerilla Marketing series of books, says in the book ขGuerilla Advertisingข, that many great advertising campaigns are abandoned much to early before they have a chance to produce great results.

Understand that because consumers are bombarded by advertising images and messages constantly, they will perceive those messages and images that are consistent. You need to slowly work your way into the brain of the consumer. Bullying your way in may produce some short term results but given the way consumers think, a bullying approach will soon be dismissed and filtered out.

The key to great marketing is simplicity, focus, and patience. Continually being in the consumer’s awareness with a simply message and a strong focus will yield better long term results than a complicated, bullying message that slaps the consumer alongside their frontal cortex.

Again, referencing Jay Levinson, you should consider your marketing and advertising as a conservative investment that you expect to yield big payoff over time. Marketing and advertising is not a speculative investment, in which you win or lose big.

As you develop your marketing plan, build in patience and consistency. Consumers like stability in a business and one way to build stability is a consistent marketing message that they are able to get used to seeing and processing. This type of campaign is comforting to the consumer who is used to in your face advertising being blasted at them over multiple media channels. You may not see the numbers change immediately but they will come with patience.

About The Author

Darrin F. Coe, MA holds a master’s degree in psychology and is the operator of ขThe Center For Understanding Consumer Thinkingข at www.consumerthinking.com. His most recent special report, ขThe Internet Consumer Exposedข is available at http://www.consumerthinking.com/exposed1. Contact him for consulting at [email protected] or 17192755907 after 5:00 PM mountain standard time.

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This article was posted on December 18, 2004

by Darrin F. Coe

All Successful Entrepreneurs Have This

All Successful Entrepreneurs Have This

by: John Baker

All successful entrepreneurs have this one thing in common!(TIME INVESTED) Everyone wants to have wealth, enjoy life, and be able to retire at an early age! To do this you must first work hard at a business plan over a few years. You start your business at the bottom and work your way up. You have to have a plan so you can stay focused on the Big Picture.

This is where the most important element comes in, Patience! You must have Patience or you will lose focus on the Big Picture. There will be times when things go wrong and things look dark, but if you stay focused and have Patience you will have success!

Some great people have said กYou must learn to fail before you can succeed!ก The term กfailก can only pertain to the low and dark times, because you cannot fail unless you Quit. If you have Patience and stay focused on your long term plan you will succeed.

People see ads and hype where successful entrepreneurs have made thousands of dollars in 24 hours. This may be true, but they have been in business more than 24 hours! They have built their business over a period of time, and have been through some low and dark times to get where they are at today. All successful entrepreneurs have invested in there share of time. So you can be successful to if you start with a good business plan, and stick to it through the highs and the lows. You must have Patience and not lose site of your Goals!

You will also have to work your plan, but what is the alternative? Working hard for someone elseกs business plan! You cannot create wealth trading hours for dollars. You must put in your share of time! If you start today, in a year your business will be one year old! In another year it will be two years old. If you do Nothing, You will still be Two Years Older!

This article may be reprinted providing it is published in itกs entirety, including the authorกs bio and hyperlink to the URL below.

About The Author

John Baker, is the editor of BestHomeBusinesseNews. A newsletter dedicated to supporting the home business entrepreneur. If you’re looking for some of the best home business opportunities, tools, thoughts, ideas, and support from a dependable source, come by, visit,and grab a FREE subscription today at: http://www.besthomebusinessideas.net or email your questions to: mailto:[email protected]

This article was posted on April 12, 2004

by John Baker