Search Engine Submissions Made Easy!

Search Engine Submissions Made Easy!

by: Robin Nobles

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.

Submissions used to be the worst part of the search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion

Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!

It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this ขgameข long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.

However, the benefits of pay inclusion far outweigh the cost.

Benefits of Pay Inclusion

Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.

By using pay inclusion, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.

With pay inclusion, your pages are respidered on a very regular basis, depending on the engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.

With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine’s schedule.

Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn’t use pay inclusion, you may not see the results of the changes for a month or two.

If you use pay inclusion, you’re forming a ขpartnershipข with the search engines, which I personally feel is important and very beneficial. You’re now outside of the realm of the millions of spammers, and that’s exactly where you want to be.

Most of the pay inclusion programs offer some sort of submission reports.

Pay inclusion programs are ideal for dynamically generated sites.

Now that we’ve looked at the benefits of pay inclusion, letกs create an example to see how inexpensive it really is. Let’s say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs

Inktomi (Provides secondary search results to engines such as MSN and HotBot) http://www.positiontech.com/directSubmit.htm

Benefits:

Upon submission, your pages will make it into the Inktomi index within 72 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

Here’s the audience reach of some of the engines that use Inktomi’s secondary results, according to Nielsen NetRatings in October 2002: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $39 for the first URL, and $25 each for additional URL’s up to 1000. So, the total cost for our three pages would be $89. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Fast (Provides search results to AlltheWeb, Lycos, and HotBot) http://www.positiontech.com/directSubmit.htm

You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.

Benefits:

Upon submission, your pages will make it into the Fast index within 48 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

With Fast, you can choose between several different programs, including some that include a free onsite search engine, bulk inclusion, etc.

The audience reach of Fast, according to Nielsen NetRatings in October 2002, was: Lycos: 4.4%; (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $34 for the first URL, and $16 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Teoma and Ask Jeeves (Provides results to Teoma, Ask Jeeves, and HotBot) http://ask.ineedhits.com/

The only way to get in the Teoma index is through pay inclusion. This is one engine that doesn’t have a free add URL page.

Benefits:

Upon submission, your pages will make it into the Teoma and Ask Jeeves indices within 7 days.

Your pages are respidered every 7 days.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as clickthrough reporting.

The audience reach of Teoma/Ask Jeeves, according to Nielsen NetRatings in October 2002, was: Ask Jeeves: 10.3% (also provides results to the ขnewข HotBot) (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $30 for the first URL, and $18 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66.

AltaVista (Provides results to AltaVista) http://addurl.altavista.com/

Benefits:

Upon submission, your pages will make it into the AltaVista index within 2 business days.

Your pages are respidered every 24 hours.

The term of the pay inclusion program is 6 months.

Reporting services are included, such as tracking submissions and transactions through their online Account Management Center.

The audience reach of AltaVista, according to Nielsen NetRatings in October 2002, was: AltaVista: 4.4% (http://www.searchenginewatch.com/reports/netratings.html)

Cost? $39 for the first URL, and $29 each for 210 URL’s, then $19 each for 11 to 500 URLs. So, the total cost for our three pages for **six months** would be $97. The cost per year would be $194.

Downside:

AltaVista’s pay inclusion is more expensive than the others, and AV doesn’t have the coverage that some of the other engines have. Plus, their pay inclusion program is only for six months, as compared to a full year with the other programs.

So, you’ll have to decide whether you feel it’s worth the cost.

AltaVista is the one engine where you can still use their free add URL without being placed into the same category as the huge group of ขfree add URL spammers,ข because AltaVista’s free add URL process doesn’t allow mass submissions. Instead, their unique ขpuzzle submissionข process requires you to enter a submission code into the submission box, and you can only submit five URLs at no cost. So, if you want to use free add URL for one of the engines, AltaVista’s is the one to use. http://addurl.altavista.com/addurl/new

Total Costs so Far

With our example, considering that this is a brand new Web site with zero visibility, we’ll figure out the cost for our three pages based on using AltaVista’s pay inclusion program and on not using their program.

Subtotal of Yearly Pay Inclusion Costs Without AltaVista: $221 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, and Ask Jeeves. This does NOT include AltaVista.)

Subtotal of Yearly Pay Inclusion Costs With AltaVista: $415 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and AltaVista.)

Yahoo! http://www.yahoo.com

You might be wondering why I haven’t listed the Yahoo! directory in this listing of pay inclusion programs. With the way that Yahoo! now displays results, which are almost a duplication of Google results, the importance of submitting to the Yahoo! directory at a yearly cost of $299 has diminished. Depending on where things go from here, with Yahoo! having purchased the Inktomi engine, this is subject to immediate change. But, at this point in time, paying to be included in the Yahoo! directory isn’t anywhere near as important as it once was. If you have good visibility in Google, you should have good visibility in Yahoo!.

But, our site is brand new, and the advantage to Yahoo!’s pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!’s pay inclusion costs, just so we can get fast visibility for our new site.

(According to Nielson NetRankings in October 2002, the audience reach of Yahoo! was 28.5%. http://www.searchenginewatch.com/reports/netratings.html)

Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)

Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)

What about Google?

Google http://www.google.com/addurl.html

Google is the only major engine that doesn’t have a pay inclusion program. So, the only way to get your pages into the index is to let the spider find the pages on its own through links on other pages or to submit through Google’s free add URL.

Personally, I always let the spider find the pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by the other engines and you’re busy building link popularity, by the time that Google ขfindsข your pages, you should have had time to build some link popularity, which we all know is so important with Google.

According to Nielson NetRankings in October 2002, the audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and it’s quite easy to see the power behind Google. (http://www.searchenginewatch.com/reports/netratings.html)

In Conclusion

Rather than worrying with submitting your pages manually to each of the major engines, take advantage of the tremendous benefits of using pay inclusion.

Then, let Google find your pages on its own, and hold off submitting to the Yahoo! directory for a while.

Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 and $415, depending on whether or not we chose to use AltaVista’s pay inclusion program.

So, as you can see, the benefits far outweigh the costs. Repeating what I said earlier in this article, the ขkeyข to successful submissions these days can be summed up in two words: pay inclusion.

Special Note:

After writing this article, I found that Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! I don’t know how long this will last, but here’s the URL:

http://insite.lycos.com/searchservices/select/select_overview.asp?co=undefined

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, (http://www.academywebspecialists.com) has trained several thousand people in her online search engine marketing courses (http://www.onlinewebtraining.com) and is the content provider for GRSeo software (http://www.seoptimizer.com). She also teaches 2, 3, and 5day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

robin@searchengineworkshops.com

This article was posted on February 09, 2003

by Robin Nobles

Marketing Your Website Inexpensively

Marketing Your Website Inexpensively

by: A.M. Wilmot

There are a number ways you can go about marketing your website, many of which are quite inexpensive. Effectively marketing your Home website is vital to your ultimate success. In fact, the key to growing a business, and particularly a new Home Business, is marketing. Once you have a domain name (which can be bought for as little as $7 these days) and a reliable host (as little as $5 a month for reasonable one), you can get going on promoting your business on the Net. This can be done for free in some cases if you are willing to spend the extra time on the project. If you are unwilling to do this, you can pay someone to optimize your site and promote it for you, which is generally cost effective.

It is possible, however to promote your business online with no marketing budget. The key is to market it aggressively, guerilla marketing style. This means using every free marketing resource at your disposal, such as free classifieds, newsgroups, search engine promotion, niche directories, freeforalls, blogs, email signature lines, message and bulletin boards and free mailing optin lists and ezines, to name just a few. Just don’t spam, whatever you do. There are many free resources throughout the web covering these free methods. You can sign up for their free newsletters or look for their websites using your favorite search engine. Speaking of search engines, most of the traffic on the internet still comes from the free engines such as Google, despite a recent influx of pay per click or pay per performance search engines such as Overture.

Offline methods includes distributing newsletters with your product or service and contact number listed inside, trade shows, brochures, flyers, stationary, advertising in either local or regional newspapers and/or กfree shoppersก, and passing out audio cassetes about your product or business to others who might be interested. The potential marketing techniques are almost limitless and it may be best to look to your กstarter kitก or starter guide as it will probably go into great detail about which offline marketing methods have been proven to work best in that particular product or line of business. The bottom line is, action always beats inaction, as you gain experience and create a synergy that push your Home Business to your goals.

About The Author

A.M Wilmot is a writer and researcher on a number of topics and has been marketing on the internet since 1996. For information on a quality home business go to http://www.homebusinesszone.com/

This article was posted on October 26, 2004

by A.M. Wilmot

Affiliate Program Basics

Affiliate Program Basics

by: Albert Hallado

Affiliate Program is a ground floor opportunity. All you have to do is send visitors to your affiliate web site by placing a textlink or banner on your website and receive a commission on each sale, without the complication and expense of selling anything yourself.

Instead, you earn a commission for producing a ransaction. Affiliate programs, also known as Referral Programs, Associate Programs, Profit Sharing Programs or Reseller programs, give affiliates the ability to create an online business selling thousands products and services.

One of the first affiliate programs was run by the mega bookstore, Amazon.com. They still have the largest base of affiliates on the net although they may not be the best affiliate program for many! with over 600,000 web sites being affiliated.

Affiliate programs are generally offered by sites selling goods or services, although some affiliate programs reward other types of transaction such as getting a visitor to sign up for a free newsletter, or a download.

Some affiliate programs pay per lead rather than per sale, in other words, you bring them a prospective customer and they pay a fixed กfinderกs feeก for the chance to market to that customer.

This is a typical arrangement for affiliate programs in the insurance, real estate and credit card industries, for example:

Types of Affiliate Programs

Pay per sale: If you refer a visitor to the online merchantกs site and if visitor makes a purchase you get a percentage of the sale as commission.

Pay per lead: You get paid a onetime fee for generating a lead for the merchant. Usually you get paid $2$5 if the visitor you referred fills out an application.

Pay per click: You get paid for every visitor you send to the online merchant regardless of any sale or purchase. Usually companies pay $0.05 $0.15 per click.

TwoTier: You get commission on direct sales you generate and also you get commission on sales generated by affiliates you recruited. Usually companies pay 25% commission for direct sales and 5% for sales generated by your affiliates.

Bounty: You get a onetime finderกs fee payment for the visitor you referred. You will not get commission on any future purchases that customer makes.

When you join an affiliate program, you will be given a specially formatted URL (Links) that you should use to link to the affiliate providerกs site.

This will enable the affiliate provider to monitor traffic to your site and pay according to the type of affiliate program.

The Benefit of an Affiliate Program

Is that you just need to drive traffic to your affiliate site. Write a few articles and provide a few links.

You don’t need to find or deal with brokers, wholesalers, inventory, process orders, shipping & handling, customer service, tech support, handle returns, warranties, employees, etc

An affiliate doesn’t even have to be present, your site will keep earning money while you’re sick, on vacation, or just doing something else.

Another advantage of being an affiliate, is that you do it from almost anywhere in the world..

How The System Works?

Many affiliate programs pay a commission based on a percentage of the revenue generated by purchases made by visitors coming from your website.

For example; if you’re participating in an affiliate program that offers a 25% commission and you

send a visitor who purchases US$100 worth of products, youกve just earned US$25 in commissions.

The commission rate itself can vary from 20% up to 50%+ in the case of intangible products such as eBooks or website subscriptions.

Affiliate programs vary widely in terms of overall quality, reliability, commission , statistics, the amount of help that the merchant site offers in marketing the products or services it sells, and so on.

By thoroughly understanding an affiliate program, youกll minimize the risk of not getting paid and maximize your potential earnings.

About The Author

Albert Hallado

Owner of netbizreview.com (Guide To Internet Based Business)Albert is known for interviewing online business experts and Helping Entrepreneurs Doing Business On The Internet

Editor@netbizreview.com

This article was posted on December 04, 2004

by Albert Hallado

Online Auction Fraud

Online Auction Fraud

by: Steven Woodward

As the ecommerce industry continues to grow, so does internet fraud. Most people aren’t aware that the fastest growing segment of internet fraud isn’t identity theft but rather online auction fraud and itกs not just buyers who are being ripped off but sellers as well.

eBay sales may have grown 51% last year over the previous year, but general online complaints jumped by 66.6% over the previous year to some 207,000+ complaints in 2004. The Internet Crime Complaint Center (IC3), a partnership between the FBI and the National White Collar Crime Center (NW3C), stated in its yearly report that 71.2% of all complaints received pertained to auctions.

Online fraud is a growing problem on the internet and the auction segment is far from immune. The IC3 reports that most complaints consist of late or no shipment of products, items that don’t match advertised condition and bogus payment or escrow services.

If you decide to offer กall items to be shipped within 24 hoursก, make sure you keep your word, and go to great lengths to honestly represent and describe the item in your auctions. Your bidders will appreciate your honesty and it will eventually show up in your feedback.

As consumer fears increase, there are a number of common sense ways to help protect you from fraud, as well as enhance your reputation as a trustworthy seller and set you apart from the crowd.

Watch Out for Bad Checks, Money Orders and Cashiers Checks

Years ago I had a buyer who complained rather loudly when I didn’t ship an item as soon as I received the check in the mail. In hind site it was a good decision to hold the shipment since the check ended up being fraudulent. Bad checks, money orders, and cashiers checks are rampant in ecommerce today. The simplest way to offset the danger of bad paper is not to ship the auction item until the check, money order or cashier check clears your bank for payment.

Overpayments

Never accept any overpayments for any item. One of the more popular scams today is for a buyer to send a cashiers check for an amount that is higher than the agreed upon final price. They then claim it was in error and ask the seller to kindly return the overage when the item is shipped. Off goes the item, the overage amount in good money, and the defrauded seller finds out too late the cashiers check was fake.

Use an Escrow Service for High Priced Items

The primary purpose of escrow services is to protect buyers and sellers from fraud. Basically what they do is to accept the money from the buyer and hold it until the buyer receives and approves the merchandise. Please note that fake escrow services are increasing on the internet. If a buyer contacts you after a sale and recommends an escrow service you are not familiar with BEWARE. At present eBay only recommends one escrow company: www.escrow.com. For information go to http://pages.ebay.com/help/confidence/paymentescrow.html

Records, Records, Records

Keeps a copy of every transaction detail from the original auction listing to the last email. You will need that kind of proof to validate your claims if you should find you need to file a complaint.

Protect Yourself by Being Educated

At the very least you need to be knowledgeable about your legal obligations as a seller and familiar with the fraud protections and policies for the auction sites and payment processing services you use. eBay and Paypal have extensive sections on their websites dedicated to fraud policies and protections. You should take the time to read through these or similar information pages for the sites and services you use on a regular basis and be very familiar with the material. A few of the key recommendations from Paypalกs Protection for Sellers section include:

Ship only to the address listed on the Transaction Details page

Use a shipping service with tracking

Check out the buyerกs reputation

Accept payment from only one Paypal account per buyer

Limit credit card payments

Enhancing Your Safe Seller Image

Here are a few tips that will help improve your image as a safe seller for your bidders.

Identify Yourself Make use of the about me pages to let your customers know who you are, how long youกve been in business and how much their business means to you. Be honest.

Feedback Ratings Auction buyers want to see 100% positive feedback.

Methods of Payment Make it easy for your customers to buy but consider convenience, cost and security in choosing any payment method you offer.

Full Disclosure Your auction listings should clearly state the condition of the item you’re auctioning, your shipping/insurance and return policies.

Bonding programs A number of bonding programs are available on the internet. One of the more popular is BuySafe (www.buysafe.com). In a bonding program the seller agrees to certain obligations such as shipping on time, representing the item correctly, and standing behind the transaction. In return the seller can display a seal on their auctions showing bidders they are honest sellers and providing transaction insurance in some cases up to $25,000.

Other programs you should be familiar with include:

IDVerify

SquareTrade

Truste

If You Become a Victim of Online Fraud

You need to know exactly what should be done in the event you are victimized. Make your plan now, before it happens. The most recommended steps to take if you are victimized are listed below but please keep in mind these are general recommendations and you should have you own plan based on your needs.

File a complaint with your auction site

File a complaint with the Federal Trade Commission

File a complaint with the IC3

File a complaint with the National Fraud Information Center

Contact your local and state law enforcement agencies

Contact the local and state law enforcement agencies in the perpetratorกs home area

File a complaint with the shipping company you used

If the perpetrator is a business and a member of the Better Business Bureau you should also file a complaint there.

Further reading

Paypal Seller Protection Policy (go to your Paypal account)

FTC recommendations http://www.ftc.gov/bcp/conline/pubs/online/auctions.htm

To read the entire 2004 IC3 Internet Fraud Report http://www1.ifccfbi.gov/strategy/2004_IC3Report.pdf

More Important Fraud Links

Find Your Local Police http://www.usacops.com

FBI Internet Fraud Unit http://www1.ifccfbi.gov/index.com

FTC Internet Fraud Unit https://m.ftc.gov

USPS Mail Fraud http://www.usps.com/postalinstpectors/fraud/

About The Author

© Copyright 2005 Steven Woodward All Rights Reserved

Steven Woodward is the owner, editor and publisher of the Auction Sellers Network (ASN); a web site for individuals and companies who are serious about utilizing the online auction marketplace for their business. In addition to topical articles, ASN provides an extensive resource center, news feeds, member forums and classified ads. For more information or to become a member please visit http://www.AuctionSellersNetwork.com.

No permission is needed to reproduce an unedited copy of this article as long the About the Author tag is left intact and included. We do request that we be informed where it is posted and reciprocal links will be considered.

This article was posted on April 04

by Steven Woodward

Publishing Great Content To Boost Your Link Popula

Publishing Great Content To Boost Your Link Popularity

by: John Taylor

Before we get started, thereกs a couple of things that I ought to point out…

1. You really should have a fairly good knowledge of your subject material and enough time to write high quality articles. Alternatively you should be able to invest at least $40 per month to pay someone else to research and ghostwrite some articles for you.

2. You will also need to have sufficient time to submit your articles to the main article directories or alternatively be prepared to pay at least $40 per month to have someone else distribute them for you.

Writing and distributing articles, while not especially glamorous by any means, it’s a very effective way to get links back to your site.

The proven system:

1. Decide on a topic for your article and either write it yourself or, as mentioned above, get someone else to write it for you. I prefer to use http://www.Rentacoder.com to hire good writers, simply because they have an escrow system that allows the payment to be held until the work is finished. Take plenty of time to write a detailed project specification to make sure that you cover precisely what you expect the writer to provide. You should also pay particular attention to the individualsก feedback score before choosing a writer.

2. Once you have a completed article, or set of articles you need to buy a subscription to one of the article distribution services such as:

http://www.submityourarticle.com

http://www.iSnare.com (Highly recommended!)

http://www.thephantomwriters.com

http://www.ezinetrendz.com/articlesubmission.htm

If you don’t want to pay for the distribution of your articles, then you will need to invest your time in submitting them manually. Once you have done that a couple of times, itกs virtually certain that youกll find the cash to pay for one of the above services!

3. Make sure that you write a compelling signature line with the landing page URL that you want these new links pointing to. You need to decide in advance where you want all your articles to link to. Your home page will give you the best results if you are looking for Page Rank and a dedicated optin page will generate the highest subscriber sign up rate. Set clear objectives for your campaign before you start.

4. Once youกve completed your signup, submit your first article through the Submit Your Article service. Generally, the article will post out from the system within 72 hours. From this point, submit at least one new article each and every week, more if possible.

6. If your article is well written many publishers will pick it up and publish it to their newsletters and online databases.And, if your signature line contains a compelling call to action you should also enjoy lots of targeted traffic.

You can be sure of one thing, once your article has been distributed you will enjoy lots of incoming links to your chosen URL.

About The Author

To learn more information about Link Popularity I strongly recommend that you visit http://www.LinkAdvantage.com.

Copyright John Taylor PhD August 2005 All rights reserved.

jt@clickforcontent.com

This article was posted on August 11

by John Taylor

Making Money with Popular Search Engines

Making Money with Popular Search Engines

by: Mark Bellinger

With so many internet and home business opportunities on the world wide web nowadays it is very confusing as to know which ones are scams and which are not.

However, even though I am sure that most of the money making schemes advertised have their merits, it would give the entrepreneur great peace of mind to know that he was building an internet business in conjunction with a credible and high profile corporate.

Credibility is a vital component of doing business on the Internet and I am sure that you would agree that credibility would give any ขInternet Business Opportunityข the ability to convince you that it was all above board and a genuinely sound opportunity.

Well there are such opportunities and you do not even have to have a website to capitalize on them and to build a successful online business.

This is how it works…

Some of the top search engines have pay per click programs that essentially show small text advertisements to the right of their many search engine results (and in other places for that matter – for instance Google shows them on websites whose publishers have signed up to display them).

These advertisements have been paid for by advertisers who are participating in the respective search engine’s pay per click program and are displayed and ranked according to the keywords they have selected and how much they have been willing to bid for them.

Now for the important part…

The power of this marketing strategy is such that with a well driven pay per click campaign, huge amounts of traffic can be driven to a particular site almost immediately.

For those of you who know, many sites have huge hours invested in them to improve their search engine rankings and to generate traffic and after years (in most cases) don’t come close to the amount of traffic that a Google Adwords campaign, for example, can generate overnight.

This type of campaign can have your text ads displayed in both the search engine results pages as well as one appropriate websites all over the internet. Therefore the reach of your advertising would be immense.

This means that you can set up a Google Adwords campaign and drive traffic to your affiliates’ sites (with your affiliate id in the url of course) and receive the commissions for all the sales that have been generated by the traffic driven through your adwords.

This all sounds great, but whatกs in it for you if you don’t even have a website?

Well, if you are affiliated to a site/s or company where you earn commission on sales, your commissions will skyrocket with an Adwords campaign aimed at your affiliates’ sites.

One word of caution…

You could waste your money and become disillusioned by embarking blindly on your pay per click campaign.

Therefore, it is highly recommended to read up on how to maximize your earnings & not to spend money unwisely and research carefully as to how much to bid on specific keywords and what keywords would work best for you.

For more resources on this subject go to http://www.income.za.net and http://www.internetbusiness.co.za.

About The Author

The Author, Mark Bellinger is an Internet Entrepreneur and creator of the following sites:

Internet Income: http://www.income.za.net

Internet Business: http://www.internetbusiness.co.za

markb@onlinesynergy.net

This article was posted on August 2

by Mark Bellinger

Making Money On eBay Can Be So Simple, Just Let So

Making Money On eBay Can Be So Simple, Just Let Somebody Else Do All The Hard Work For You

by: Ian David Major

OK, so youกve been bitten by the eBay bug!

Youกve ransacked the attic, the basement and every other room in your home to find things to sell on eBay.

When friends and neighbors ask you where everything has gone, you tell them that you’re going for the กMinimalist Lookก.

Youกve attended every Yard Sale in the area and some a lot further away.

Now your garage is so full of junk your thinking of having a yard sale of your own, but whats the point, youกd only buy it all yourself to sell on eBay.

You love eBay and you’re determined to make a good living from it.

So things will have to change.

Youกve sold all of your unwanted belongings.

Visiting Yard Sales is taking up all of your spare time and your income from eBay does not match the effort you’re putting in.

What you really need is someone who will:

Give you access to a product that has a good profit margin.

Stock that product for you.

Mail the product to your customer when you make a sale.

Sounds like a tall order doesn’t it?

Yet this exactly what you get when you use a wholesaler who also dropships.

Dropshipping

So what exactly is Dropshipping?

Dropshipping is a way of selling and distributing products whereby the supplier of the product (the dropshipper)sends the goods directly to the end user (your customer) on the retailers behalf (thats you).

OK. So instead of constantly trying to find items from yard sales etc you simply study a list of Dropshippers and decide what product or products you would like to sell on eBay.

Quite often the Dropshipper will supply you with all the sales material you need to create your eBay Gallery Picture and eBay Sales Page.

The dropshipper stocks the product so you don’t have to.

You put your chosen product up for sale on eBay, somebody buys it and eBay provides you with the buyers name and address. Now you simply contact your dropshipper and give them the name and address of your customer and the details of the product they have bought and the dropshipper will deliver it to them.

At this point you pay the dropshipper for the product.

The great thing here is that you got payed by your customer before you had to pay the dropshipper.

So your customer pays you the retail price for your product, you pay the dropshipper the wholesale price and you keep the difference as your profit in addition to saving time and effort.

Dropship Directories

Go to your favourite search engine and type in Dropship Directories and you will find that there are dozens and dozens of them to choose from.

A word of warning here. Most of these directories are a waste of time, a waste of money or both.

Quite often what you will receive, should you buy one these directories, is a list of กMiddlemenก not true wholesalers.

I don’t need to emphasise that you will make more money if you by direct from the wholesaler.

My first recommendation is to thoroughly check out any Dropshipping source that you might be interested in.

For example.

Can you find the product cheaper via another Dropshipper?

Are their postage and packing charges reasonable?

Do they carry ample stock of your particular choice of product/s?

(Thereกs nothing worse than selling an item only to find that your Dropshipper is out of stock and you are unable to provide your customer with the product they have paid for).

My second recommendation would be to check out the Dropshipping Companies at:

http://www.worldwidebrands.com

To sum up.

Don’t Stock It.

Don’t Mail It.

Don’t Pay For It, Untill You Have Been Paid.

Leave it to the Dropshippers to do that for you!

So the next time you’re looking for something to sell on eBay, give some thought to using Dropshipping as a way of making you’re eBay experience a whole lot easier and a whole lot more profitable.

About The Author

For 12 Killer Dropshipping SECRETS for eBay Sellers visit: http://www.ebayarticles.com/12KillerDropshippingSecrets.html

Ian D Major is the creator of www.eBayArticles.com, the one stop resource for information, reports and articles about all things eBay.

To subscribe for free to eBayArticles and get Articles, Reports and Bonuses delivered to your inbox weekly, just send a blank email to: ebayarticles1@majorian.par32.com

CopyRight 2005 Ian D.Major

iandmajor@ebayarticles.com

This article was posted on September 05

by Ian David Major

How Web Masters Can Start a Home Based Business Us

How Web Masters Can Start a Home Based Business Using Credit Cards

by: Claire Bowes

If you’re a webmaster who has been itching to start a home based business and you are experiencing some cash flow problems and are considering leaving your dreams by the wayside, don’t. Credit cards may be your answer. Now before you start feeling guilty about using your credit cards for some much needed cash flow and before you antagonize over this issue because of ขdebtข, let me assure you that credit cards ( http://www.thecreditcardcentre.co.uk/bestcreditcards.html ) may be your key to success when you use them wisely.

This isn’t to say that you should go out and run up your cards up to the limit simply because they are there. Instead, we’re saying that credit cards are not all bad, credit card companies aren’t the devil and if you use your cards smartly then they can help jump start your fledging business’ finances or get you out of a cash crunch. However, the key is to learn how to use credit cards to your advantage and not your disadvantage. With this in mind, we have provided you with the top five tips that will help you use your credit cards wisely:

First and foremost, you should realize that carrying cards have some advantages. Here are some major ones that you should be aware of:

Credit allows you to buy needed supplies instantly instead of waiting until later;

You can spread out the cost of expensive equipment like software and computers;

You can learn to cleverly float cards and get months of interest free loans if you choose the right card and use it correctly;

When you use cards, your purchases are insured;

Credit cards allow you to keep track of miscellaneous purchases and expenses;

You can earn points and other rewards simply for using the card;

Credit cards help you budget your money. You get a single limit and once that is exceeded then you will be declined so you’ll be encouraged to keep track of how much limit you have.

Second, you have to find a card that has a great rate and/or the best benefits for you. For instance, if you will pay off the balance every month but travel a lot then you might want to consider a card with a higher interest rate that gives more frequent flier miles since you will not be affected by the interest rate when you can’t pay off the credit card balance every month. On the other hand, if you can’t pay your balance every month, you should consider the card with a lower interest rate.

Once you’ve found an appropriate card, you should make a commitment to pay your balance responsibly. That is, you should only charge the amount that you can realistically pay in a month or so and make a point not to rack up a ton of credit card debt.

You should really try and avoid using your credit card to get cash advances. This is because most companies charge cash advance fees which could hurt you. However, an exception to this would be if you have an emergency and need to handle a cash crunch then you should use the least amount possible.

Review your statements as soon as you get them to evaluate interest rates. Make sure that you don’t see any errors and if you do then report them right away.

In conclusion, you shouldn’t feel guilty about using your credit cards to help you start or finance your fledging web business. Instead, you should use the abovementioned tips and use your cards responsibly so that they continue to be a blessing when you need them!

About The Author

Claire Bowes is a successful freelance writer and owner of The Credit Card Centre ( http://www.thecreditcardcentre.co.uk ) where you will find further advice and tips on the best credit card deals ( http://www.thecreditcardcentre.co.uk/bestcreditcards.html )and small business credit cards ( http://www.thecreditcardcentre.co.uk/businesscreditcards.html ).

This article was posted on October 21, 2004

by Claire Bowes

Using Paypal for eBay Purchases

Using Paypal for eBay Purchases

by: Terry Gibbs

Paypal is the preferred payment choice for many buyers because Paypal allows buyers to pay instantly for eBay purchases. In this article, we will review using Paypal on eBay from the buyerกs point of view.

Since eBay purchased Paypal, it has become even easier for buyers and sellers to complete auction sales. Buyers like Paypal because they can quickly and easily pay online. In fact, some bidders will only bid on items they can pay for with Paypal.

One thing that confuses buyers is some sellers accept Paypal payments through credit cards, while others only accept transfers. You see, with Paypal a buyer can fund the transaction in three ways. This can confuse buyers, and cause problems.

Hereกs the three ways to fund a Paypal transaction:

1. Transfer from a bank account tied to the userกs Paypal account.

2. Transfer from a Paypal balance.

3. Payment from a Credit Card.

The first two options cost Paypal nothing in processing fees. Credit cards cost about 2 percent to process, and Paypal passes this cost on to merchants. Some eBay sellers do not want to pay this fee for service, so they only accept payments by transfer. This confuses buyers who win auctions and assume a credit card transaction is fine.

Paypal wants users to transfer funds, and not use their credit cards. Not only is this cheaper for Paypal, but there is no risk of a chargeback.

A chargeback is when a buyer reverses the charge on a credit card by contacting his bank. Most, maybe all, banks will reverse a credit card charge with little or no investigation if the card holder contests the charge. The money is taken right out of the merchantกs bank account Paypal in this case.

Paypal makes it difficult to use a credit card to send money through Paypal. This is done making the credit card payment option difficult to find, and warning users about the กriskก because you cannot buy Paypalกs insurance.

With a credit card purchase, you do not need Paypalกs insurance. Your bank will reverse the charge free if the seller scams you.

One other way Paypal makes it hard for users to instantly send money with a credit card is by limiting the total amount you can charge.

The first time I tried to use Paypal to pay for an eBay auction, I was unable to use my credit card because the amount was above the limit. That was a $700 item. I think the single item limit is $500, but could not find confirmation of this. The lifetime limit, or total amount you can send all eBay sellers with a credit card is $2,000.

If you wish to pay for an item with a credit card through Paypal you should confirm the seller takes card transactions. This can be done reviewing the auction and looking for the credit card logos adjacent to the Paypal logo in the payment methods screen.

Whenever you pay for an eBay auction through Paypal, you should check the sellerกs Paypal status. Do not send large amounts to unverified users, and watch that the userกs address matches the auction details.

Paypal is an easy way to pay for your eBay purchases.

About The Author

Terry Gibbs is a collector/dealer of old toys and trains, and teaches others how to buy and sell antiques and collectibles. Gibbs is the author of two best selling eBay books ‘the Auction Revolution,ก and ‘the Complete Guide To eBay Consignment Sales.ก He has also written numerous other books about buying and selling antiques and collectibles. Learn more at his website: http://www.news.iwantcollectibles.com.

This article was posted on March 22

by Terry Gibbs

An Overview Of Pay Per Click Search Engine Fundame

An Overview Of Pay Per Click Search Engine Fundamentals

by: Kirk Bannerman

Forbes magazine has reported that pay per click ad sales are expected to increase to at least $8 billion by 2008.

The three fundamental core elements that form the basis of a successful pay per click advertising program are constant monitoring, analysis, and refinement.

Pay per click search engines offer a way to buy your way to the top of search results for any term you wish. With proper management, and a clear focus, pay per click search engines can offer some of the most well targeted and economical advertising on the Internet.

Pay per click advertising works through a bidding process, and the ads appear prominently on the results pages of search engines such as Google and Yahoo. The highest bidder for a particular word or phrase receives top placement, and depending on the engine, the top three to five bidders also generally also receive placement on the first page of unpaid search results.

Fundamental questions to be addressed when formulating a pay per click search engine strategy should include the following:

When is the top pay per click bid necessary for highest conversion, and when will bidding for a second or third place position create a more attractive return on investment (ROI)?

How can you keep your PPC bids from cannibalizing your search efforts on other (non pay per click) search engines?

What percentage of your pay per click budget should go to each search engine?

Does either Google Adwords or Overture work better for your particular product or service? Or, perhaps neither one is appropriate from a return on investment (ROI) perspective.

It is of critical importance to focus sharply on identifying the search terms that convert most frequently for your particular site, eliminating those that don’t perform, and most importantly, calculating and maximizing your return on investment.

The cost structure of pay per click is actiondriven and each time a user clicks your ad, the pay per click engine deducts the amount of your current bid from your account. Pay per click offers a high level of assurance that your ad is reaching the proper target.

Pay per click campaigns, however, are not perfect. Without CONSTANT monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don’t convert well for your product or services, or falling way down in position during a bidding war.

PPC advertising can be a great help to a siteกs success, but only with very close supervision and a thorough knowledge of the unique characteristics of each PPC search engine.

About The Author

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at homebasedbusinessteam.com.

Proven Work At Home Business for more details.

This article was posted on January 25

by Kirk Bannerman

How to Chose Stock Photography for your Web Site

How to Chose Stock Photography for your Web Site

by: Kelly Paal

So youve decided to take the plunge. You know that stock photography is an effective tool for your web business, but where do you start and how do you choose the stock photo thats right for you. Here are some tips to get you started so that you are happy with your choice.

1. Decide where you want to purchase your stock photography. There are large agencies and small independent photographers. While the agencies will have more to chose from and sometimes lower prices an independent photographer will offer more personalized service and opportunities for you to have custom work done, if that is what you need.

2. Dont go in expecting to find an exact image that is in your head, a large agency or an independent photographer will not have the man in a blue suit, holding a cell phone, next to the white blinds nor will they have the beach landscape with the green and white striped chair. You need to have a clear idea in your head of the message that you want to convey and search for an image that creates the message that you want. (If you want something specific youll have to pay for a photography to shoot to your specifications.)

3. Make use of a free comp image to try out the image and make sure that it fits with your project or web design. Most stock agencies offer some sort of free comp image for position only so that you can make sure that you like what youre going to buy. Please use this option, if available, and make sure that the image is going to convey the message that you want it to.

4. Pay for what you need. Dont pay for a 300 dpi image for a web design, and dont buy a 72 dpi image for something you intend to print. Make sure that the agency or independent photographer offers at least a printable and a web version of every photo. Buy only the size image that you need for your job.

5. How much do you want to pay and for how long to you want to use the image? This comes down to royalty free or rights managed. If you dont want the chance of your competitor using the same image or you plan to use the image on or for a product you may want to look at rights managed. This will cost you more but it will lessen the chance of your competitor using the same image. Keep in mind that if youre using the image for an extended period of time you will have to pay for the use of the image every year or so. If you dont feel that your competitor using the same image is a threat or you dont have the money for rights managed photos look into royalty free photography. This product is also great if youre planning to use the images for an extended period of time.

I hope these tips help to get you started in choosing stock photography for your web site, business, or product. Remember to shop around and look for what you need. Also if an agency or photographer doesnt have what you need ask, you may be surprised how helpful they can be even for specific requests. If you have some specific questions please visit my Photography Forum at: http://kellypaalphotography.com/vweb/bulletin/bb/index.php and post your question there.

About The Author

Copyright 2004 Kelly Paal

Kelly Paal is a Freelance Nature and Landscape Photographer, exhibiting nationally and internationally. Recently she started her own business Kelly Paal Photography (www.kellypaalphotography.com). She has an educational background in photography, business, and commercial art. She enjoys applying graphic design and photography principles to her web design.

This article was posted on November 03, 2004

by Kelly Paal

PayPerClick Fraud ExposedPart II

PayPerClick Fraud ExposedPart II

by: Dean Phillips

According to Andy Jones, a member of the Best Practices Search Engine Forums, fraudulent clicks are just another aspect of the business. กAny of us that use AdWords or any other PPC has to pay for a certain percentage of fraudulent clicks,ก he said in a forum discussion. กI factor it in as a cost of doing business.ก

Can you believe that? In other words, heกs saying, I know the payperclick companies are stealing my money, but itกs okay, because Iกve considered that fact ahead of time.

Unfortunately, that mentality is pervasive among payperclick advertisers. No wonder the payperclick companies aren’t making stopping payperclick fraud a top priority. Who can blame them? If their advertisers don’t care, why should they? Heck, with all of the money the payperclick companies are making, itกs actually more cost effective to issue an occasional refund, than to develop technology to eliminate click fraud.

And if you read between the lines of the following statement, Google even admitted as much:

In a recent filing to the Securities and Exchange Commission, Google acknowledged, กWe are exposed to the risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in the future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members.ก

That statement doesn’t exactly instill any confidence, now does it?

And if Overture is asked about click fraud, theyกll just issue their standard company line:

กOur Click Protection System is sophisticated software that evaluates each of our advertisersก clicks. This software makes decisions as to the validity of any click. Our Click Protection System uses search and click data to make both rulesbased inferences and pattern recognitionbased inferences about which clicks are valid clicks. We have two patents pending related to this technology, so we cannot currently disclose too many details about the methods we use.ก

Do you honestly think newspaper, magazine, radio or tv advertisers would just sit back and let those media get away with blatantly stealing their money? You know they wouldn’t.

Then why do payperclick advertisers allow it? I don’t know the exact answer to that question, but I have my theories: First of all, you’re talking about a whole different level of sophistication with payperclick advertisers, compared to media advertisers. Many payperclick advertisers don’t even know how to access or even analyze their log files, so they have no idea how much money is actually being stolen from them.

In addition, some payperclick advertisers are making more money than theyกve ever made before. And rather than upset the apple cart, theyกd rather keep quiet and allow the vicious cycle of click fraud to continue, so that they can keep cashing those big checks.

I also suspect many advertisers are afraid that if they complain too loudly, they may be penalized in the search engines, in regard to their free listings.

If my theories are accurate, silence is one heck of a trade off, if you ask me. Why? Because according to a report on MediaPost, an online study done by Clicklab revealed that fraudulent clicks can account for more than 50 percent of your total clicks.

So, if the goal of payperclick search engines is to bring lucrative, targeted traffic to your web site, what are the payperclick search engines doing about the click fraud epidemic, to prevent abuse that needlessly drive up your costs and reduce your ROI?

Unfortunately, since so many payperclick advertisers are willing to play the role of กlambs going to slaughter,ก the payperclick companies really don’t have to do anything.

In the meantime, your ROI is going to continue to plummet, and the payperclick companies are going to continue to milk those cash cows (AKA) payperclick advertisers, for all they’re worth!

About The Author

Dean Phillips is an Internet marketing expert, writer, publisher and entrepreneur. Questions? Comments? Dean can be reached at mailto: dean@letsmakemoney.net.

Visit his website at: http://www.letsmakemoney.net

This article was posted on October 24, 2004

by Dean Phillips