How To Get To The Top Of The Marketing Food Chain

How To Get To The Top Of The Marketing Food Chain

by: Priya F Shah

Are you tired of living off handouts from bigname marketers, earning meager affiliate commissions?

If you truly want to live and breathe the rarefied air of the supermarketers, what you need is not a change in method, but a change in attitude and mindset.

You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.

1. Be Unique. Write Your Own Content

Create, don’t copy. You are never going to become a top marketer or ezine publisher if you keep publishing regurgitated information from other top guns. The only people who benefit from that exercise are the top guns themselves.

Start writing about your own unique experience as a marketer and share it with others. Write your own unique website content, reports, eBooks if you want to become a กhouseholdก name in the marketing community.

2. Be The Content Creator, Not The Distributor

Instead of publishing other peopleกs newsfeeds on your website, think about how cool it would be to have YOUR own feed published on thousands of other sites. And then DO it. Create a feed using your own content like I did here and allow others to syndicate your articles.

3. Be The Product Seller, Not The Affiliate

The ones who make the most money out of a product are the product creators. The affiliates and resellers are always lower in the food chain because they do the selling for them.

No doubt affiliate marketing can make you a lot of money, but if you want to be at the top of the food chain and make the kind of riches that the top guns make, you do need your OWN product.

It not only allows you to pay others to promote for you, but also builds your credibility in eyes of the marketing community.

4. Get Linked To Without Linking Back

The marketing top guns have thousands of people linking to them… and they never have to provide a link back to them. How do you get people to link to you? Simple. Just use the steps I outlined earlier to

Write content so good that others will WANT to link to it.

Create a product and start an affiliate program that pays others for linking to you.

Write unique articles and distribute them with your link in your resource box.

Do these and youกll get thousands of people linking back to you without even thinking to ask for a link back.

5. Get Referrals WITHOUT Asking For Then

Now again, why would people refer your services, when you could very well be a competitor? Simply because they stand to lose far more by NOT referring you. And how would you make that happen? Let me give you an example.

A while ago, supermarketer John Reese published his ก Newsletterก a 17page thumper of an issue full of excellent marketing information. I bet it also became the most wellcirculated newsletter in recent internet marketing history.

Why? Because it was so good, that other publishers practically BEGGED him to allow them to pass it on to their subscribers. They felt they would be passing on a valuable resource their subscribers would thank them for.

So how do you do this if you are not John Reese? Well there are lots of ways you can create a resource that people would line up to offer to others. Some ideas

Create and install a useful script on your website and allow others to link to it

Allow others to install your script on their site with a link pointing back to you

Write useful reports or ebooks and allow others to give them away

Create brandable reports and viral ebooks that others can tag with their affiliate link

Allow others to benefit from giving away your information and they will gladly refer you and your products to their precious lists.

6. Become An Expert In Your Field

Decide on an area of marketing that interests you. Read everything about your area of expertise that you can lay your hands on. Then write your own reports, preferably with your own unique insights and observations. Publish an ezine, and review products and services that target your audience.

Don’t be afraid to show off your knowledge. Your specialized knowledge is what will brand you as an *expert* and make people sit up and take notice when you speak or write about it.

7. Be A Leader, Not A Follower

Be proactive and interactive. Take part in marketing seminars. Initiate discussions on controversial issues in your field. Start a forum and build a community of people in your field.

Infuse your own attitude and enthusiasm into the subject of discussion. Leave your imprint on the minds of the people you touch everyday. Be a source of inspiration to others in your field.

8. Be An Early Adopter And An Innovator

Be the first one to adopt new technologies and apply them to your field. Keep abreast of present and future developments. Keep innovating to stay ahead.

The ones who apply new technology the earliest become the pioneers. Follow the road less travelled and everyone else will soon be following in YOUR footsteps.

Copyright 2004 Priya Shah

About The Author

Priya Shah is the author of กNumber One In Your Nicheก and edits the newsletters Be a Whiz at eBiz! and The Glutathione Report

This article was posted on August 08, 2004

by Priya F Shah

Home Based Businesses Have Their Share Of Frustrat

Home Based Businesses Have Their Share Of Frustrations

by: Kirk Bannerman

The source of frustration addressed in his article may be all too familiar if you happen to work at an Internetbased home business which relies on personal relationships and/or teamwork.

I am often contacted by members of my business team with a tale of woe regarding a lack of response from their affiliates. It typically goes something like…กI send out lots of emails to all of them and I very rarely get any response. What am I doing wrongก.

If your particular internet business involves selling well known branded items, personal feedback is not an issue. Visitors to your website (potential customers) are primarily interested in selection, availability, and price. If it is a returning customer, then you can also throw customer service into the equation. Once the desired item is selected, your mouse does all the ‘talkingก without any human interaction involved.

However, there are many types of internetbased home businesses where feedback and interaction are quite important and getting an affiliate or business team member to communicate with you is a definite objective. Itกs not at all surprising that this can be a challenge when you stop to think that what you are trying to do is initiate a dialog between two complete strangers who have never even seen each other.

Heavily branded websites like or are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of searches performed by search engines. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates a sense of fear or suspicion of the unknown which is manifested by a reluctance to respond to email messages from an unknown party.

It seems that there is no pat answer as to the best way to elicit an initial email response from a person. I have tried several approaches with varying degrees of success. Individual styles will vary, but the following four points should be kept in mind:

*you need to build trust & credibility with thorough knowledge of your business and with straight forward talk about realistic expectations

*don’t oversell or indulge in hype as many people are expecting this and it can be an immediate turnoff

*send messages with at least one openended question that requires a response

*keep the messages fairly brief, long winded messages that go on and on quite frequently will not be read

One other thing to keep in mind is that your messages may not even be reaching the intended recipient and they have no opportunity to give you a reply. At the end of your messages you might want to ask the recipient to send you a return email just saying กgot itก.

We all agree that spam is a very serious problem. These days, many email providers and ISPs have appointed themselves to be the กinformation policeก and are employing various schemes to try to recognize and block messages that constitute spam. Unfortunately, these mail filtering or blocking techniques are often very inaccurate and many messages that people actually want to receive are arbitrarily being sent off into the ozone.

I have some first hand experience with this situation. Not long ago, the ISP that my mother was using suddenly decided that she would not be allowed to receive messages from me! It took us a while to figure out what was going on, but once we did, that ISP was going to soon become history as far as my mother was concerned.

In the final analysis, all you can do is give it your best shot. Some people will respond, some won’t…and the beat goes on. Remember, itกs nothing personal, just human nature at work.

About The Author

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at

This article was posted on April 01

by Kirk Bannerman

Get Traffic & Sales Using Discussion Forums

Get Traffic & Sales Using Discussion Forums

by: Jean Sutherland

Message boards, discussion forums and newsgroups can all produce very profitable results for you and your business. Most of us already participate in one or more of these and the more you participate the bigger the benefits to you and your website will be.

So letกs find out how to make this a profitable venture for you.

Posting on forums, newsgroups and boards is the start of a relationship between you and others who read these venues. Many message boards and forums also allow you to use a picture of yourself. This adds to making the whole experience much more personal between you and other readers. It allows for many friendships to be formed. I am constantly told by readers of my newsletter that they have often meet people they deal with online and many friendships have been developed.

With these venues you have the potential to reach thousands of people, all who can help you and your business and may form some lasting friendships in the process..

This is one of the most productive efforts that you can involve yourself in online. Time is money and a lot of you are also working full time jobs while trying to build an online business. Set aside time on a daily basis to participate in at least one of these ventures.

Join boards where your expertise can help relevant traffic and leads for your site.

Join areas where you have an opportunity to help others and others who may be able to help you.

Join areas where people are involved with the same interests that you have in websites you have developed.

I have an online newsletter ( that is aimed at people working on the internet. I offer free software that I have found online as well as marketing tips, traffic tips and computer tips. I also have a website that focuses on Resort Spas Worldwide ( I participate in a great number of forums and newsgroups and it is a tremendous help in building my online businesses

1. Look for message boards that get a lot of traffic. The more traffic on the board the better your chances of getting more traffic to your site and making good connections with others. If the forums contain spam, avoid them like the plague. They are a waste of your time.

2. Let people know who you are. Use your real name and if possible post a picture of your self. Don’t be afraid to also use the logo from your site if you have one. You need people to trust you in order to build an online experience with them. You will be surprised at how well known you will become by using this simple method. Not only will people get to know and trust you but they will refer others to you. Word of mouth/email is a very powerful tool for you to use.

3. Success in getting your post read is your first priority. Subject lines MUST catch a persons eye in order for them to open it. Stick to topics that are hot or create your own hot topic. That way your message is right at the top. People like to look at hot topics and busy threads.

5) When posting or responding to a topic, use keywords that people using the search engines would use to find that topic. Put those right in the subject line since the search engines do index many popular discussion boards.

4. Keep in mind that message boards are also websites and search engines pick up keywords. Make sure you use a lot of good keywords in the body of your message and also in the subject line if possible.

5. As well as keywords, offer a link to someone that is free that people can use. An ebook, a free software program etc. The link alone will bring people back to the topic time and time again, bringing more and more traffic.

6. Signature files…you should already be using a signature file with your emails but make sure to use them every time you post. Make sure it explains your site and your product. This will also count as sites that link to your website and thereby increase you popularity and rankings. Make sure you do it tastefully or you will see your message tossed very quickly.

7. Make sure you are contributing something of value when you participate in these communities. Once you start to become a valuable contributor others will be more trusting of you and will feel safe making purchases from your site.

8. Forum etiquette. Make sure you follow the rules to a ‘tก or you will develop a reputation for being combative. So many people attack others and if you must respond to someone attacking you, take it to private messages. Attacking others or attacking in defense will drive business away from your site faster than you can blink an eye. Before you post any message, read it carefully and make sure it does not sound combative. Always read your posts before hitting the submit button.

9. Posting on a regular basis will give you more traffic than you dreamed of. Set aside ½ hour a day to monitor boards and to post on some. It should pay off very nicely in the end.

About The Author

Jean Sutherland has successfully run her own ezine for over 5 years and has a subscriber base of 35,000. Her ezine revolves around people doing business online and beside offering free software, it also provides traffic & marketing tips, informative business articles, free ebooks and computer tips for those trying to work online.

This article was posted on December 05, 2004

by Jean Sutherland

Restoring The Personal Touch

Restoring The Personal Touch

by: Kent E. Butler

There are now 126 Billion websites where you can buy anything from disposable diapers to nuclear weapons. More business is done on the Internet in one month than France has done in the last 10 years. You can email any human being on Planet Earth in less than 15 seconds.

Those are algore facts meaning I just made them up. My point is, we’re living on a planet that gets more wired every day. As the commercial says "We’re changing everything". Maybe not. Some things never change, or maybe I should say they shouldn’t change.

You can buy a pair of designer shoes on the web and have them delivered right to your door, or desk. Or, you can go to a shoe store and get personal attention from the sales associate, get the shoes properly fitted, chat about one thing or another and leave with your purchase. Which is the more satisfying experience? Unless you’re a serious TypeA personality, itกs got to be the latter and maybe even then.

Why? You got personal service from someone who at least seemed to be interested in your wants and needs and took pains to satisfy you. With the former situation, if the shoes prove unacceptable you have to email the vendor for a return authorization and ship them back about as personal as a parking ticket. At the store, you know before you leave how happy you’re going to be and maybe how much your feet are going to hurt.

Am I a Luddite advocating the abandonment of the web as a commercial platform? Not hardly. Iกm suggesting there are ways to combine technology with attention to the individual. Here are some possibilities:

How inviting is your homepage? Is it friendly, easy to read and reassuring? Reassuring? Yep. You doubtless know there are many more people wary of buying on the web than there are those who do so fearlessly. So you need to put them at ease from first contact, just as you would greet and welcome people entering your store. Empathize with them regarding their concerns (riptoffphobia, I believe), act accordingly and you will improve your return.

My completely unscientific poll of web surfers confirmed my suspicions: People are put off, even threatened, by an abundance of whirling doodads, flashing thingamajigs, and critters popping in and out all over a site. You won’t have a chance to provide personal service if they won’t stay a while. You have to set the scene in the first ten seconds. How about a textonly welcome message that pops up while the site loads?

Examine the text on your website through the eyes of a prospective customer. Bear in mind the prospect couldn’t care less what you want to sell, only what will satisfy his/her needs and wants. Pages of variations on "BUY NOW!" will seldom be read, much less acted upon. The questions the prospect is usually asking are, "Whatกs in it for me; what will it do for me?" and "How much is it?". Do you have some rewriting to do?

Don’t disappear behind your autoresponder. It can be a good and valuable marketing tool, but thatกs all it is: a tool. People don’t normally have any emotional involvement with a hammer or a clock radio they’re just tools.

Your autoresponder cannot replace you and your personal attention to your prospect. Your sales letters may be warm and fuzzy, while still pushing your product or service, and they are probably as personalized as you can make them. Terrific! But they’re still "just" sales letters very important, but no substitute for you.

A thought (I have them sometimes…): When a prospect optsout of further autoresponder mailings, email her/him and ask if you can be of service or help find what she/he wants. It may just be the person recognized and objected to electronic bulk mail and will buy with some personal attention. Don’t harass them, of course.

Seek feedback. Don’t assume that just because youกve provided a place to email you that a prospect will do so. Be proactive (sorry, corporate buzzword), not passive. Ask your prospect what he/she wants, thinks or has questions about. Ask the person to drop you a note (Doesn’t that sound more personal than email me? It does, too!) and be certain to respond within twentyfour hours. At the very least, you might learn about something that needs your attention.

Publish an address and phone number where you can be reached. Are you crazy, Butler? Not necessarily. I think doing so is a strong personal statement. It says Iกm available to help you, I have nothing to hide and Iกll be happy to talk with you. Itกs a potent confidencebuilder. You don’t have to plaster it across every page in foothigh characters, just make it easy to find. I think it highly unlikely youกll get many calls or snail mails.

Youกll think of other ways to humanize your online business. By all means,use the latest technology, if you wish. Just keep in mind you’re asking people to part with their money and they want to know they’re dealing with a real person in case thereกs a question or problem. And that person is you.

About The Author

Copyright © Kent E. Butler/Butler Marketing Group

Kent Butler has been in marketing and sales since just after the discovery of dirt. He has written a great variety of things, from sales letters to screenplays. If this piece was helpful to you, heกs happy. You are cordially invited to explore his Internet Resouce Center at If you became a customer, of course, heกd be even happier (not more happy).

This article was posted on January 20, 2002

by Kent E. Butler

Ten Reasons Why People Don’t Buy From You

Ten Reasons Why People Don’t Buy From You

by: Dan Brown

Hereกs ten simple yet POWERFUL ideas for you to reflect on. This will help you adjust your marketing strategies…which will have a GREAT effect on everything you sell.

1. You don’t make people feel safe when they order. Remind people that they are ordering through a secure server. Tell them you won’t sell their email address and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad lists features instead of benefits. The headline does not attract at your target audience. You don’t list any testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit. People usually don’t purchase the first time they visit. The more times they visit your site, the greater the chance they will buy. The most effective way is to give them a free subscription to your ezine.

4. You don’t let people know anything about your business. They will feel more comfortable if they know who they are buying from. Publish a section called กAbout Usก on your web site. Include your business history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as possible. Accept credit cards, checks, money orders, and other forms of electronic payments. Take orders by phone, email, web site, fax, mail, etc.

6. You don’t make your web site look professional. You want to have your own domain name. Your web site should be easy to navigate through. The graphics should be related to the theme of your web site.

7. You don’t let people read your ad before they get your freebie. When you use free stuff to lure people to your web site include it below your ad copy or on another web page. If you list the freebie above your ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would buy your product or service. A simple way to do this is to survey your existing customers to see what attracted them to buy. This information will help you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There are many people who write an ad copy and never change it. You have to continually test and improve your ad copy to get the highest possible response rate.

10. You don’t give people any urgency to buy now. Many people are interested in your product but they put off buying it till later and eventually forget about it. Entice them to buy now with a freebie or discount and include a deadline date when the offer ends.

About The Author

Author Dan Brown has been active in internet marketing for the past 4 years.

This article was posted on November 08, 2004

by Dan Brown

Making Cultural Differences Work in Your Business

Making Cultural Differences Work in Your Business

by: Kit Lum

Advancements in technology have made the world so much smaller, don’t you think? We used to be separated by mountains and oceans, color and culture.

But now on the highways and byways of the internet, we’re but a single mouse click away. Think about this for a moment. You and I may be thousands of miles away at opposite ends of the globe, but on the net, we may as well be sitting across a coffee table.

The internet’s really one huge melting pot of people, ideas, culture. Just take a look at any forum or message board and you’ll see what I mean. So if you’re going to be doing business on the internet, you should consider that your business will be open to the world, and you’re going to be serving customers from the West Coast to the Far East, and everywhere in between.

I know many of us have this idea about starting small, and so we start out thinking weกll only be dealing with local or domestic customers, the people in our neighborhoods, our city, our country. So the issues of cultural and business differences were not something we spent too much time worrying about.

Sure, as a startup, the bulk of your business may initially come from your local marketplace, and your customers are likely people who speak like you, live near you and do business the same way you do yours.

But hey, wait a minute, take a good look around your community and chances are youกll see a pretty diverse group of people. Unless, of course, you live in some place like the South Pole where the only other person in your neighborhood is… well, yourself!

Running a business on the internet is not quite the same as operating a small retail shop at your local shopping mall. On the internet, you are for all intents and purposes opening your business to the world. Like it or not. And when that happens, itกs important to note some points about international business.

Not every one speaks English. While itกs impossible to give a simplistic figure for how many people in the world speak English, estimates put the percentage of people whose mother tongue is English at 7% of the worldกs population. The percentage of the worldกs population who speak English as a second language is estimated at 30%.

A quick bit of math here tells us that over half the people we come across in our business dealings may not even speak English.

When dealing with people from vastly different cultural backgrounds and business practices, itกs best to remain patient and polite at all times. It never hurts to pepper your communication with ‘thank youกsก and กpleaseกsก. Common courtesy can go a long way in customer relations.

Keep your language simple at all times. No jargon, no fancy sentence structures please. Just say what you mean as clearly and as simply as possible. The objective is to be understood, not to win the Nobel Prize for creative communication.

In times when itกs not clear to you what the other party means, itกs best to seek clarification. Paraphrasing can be quite handy in confirming your understanding of what the other person means simply rephrase what you think is being said with a simple question at the end asking if youกve understood right.

If you’re on the phone, speak slowly and clearly. Itกs entirely okay to repeat, paraphrase, and ask. Make allowances for the other party to do the same as well. Misunderstandings can be costly in terms of time and money, so save yourself the inconvenience and profit margin.

Not everyone is in your time zone, so do allow for slight delays in terms of timing. If you’re planning something in real time (such as an online event), find a time thatกs convenient to all or at least the majority. For example, if you’re planning to call someone in another part of the world, itกs good customer service not to plan to call someone at some unearthly hour.

So there, we’re all set to hit the international business scene. And when the going gets tough, it helps to remember three things:

someone somewhere is having or has had a similar experience,

itกs all part and parcel of business,

once you get the hang of working around cultural differences, you can only get better.

And the best part about all of this is you get to reap the rewards of the global marketplace.

Copyright 2004 Kit Lum. All rights in all media reserved.

About The Author

Kit Lum publishes Go Get Global Ezine which features advertising and web design services, and business and cultural resources to help small and homebased businesses profit from growing globally. Get more FREE tips like these at

This article was posted on August 24, 2004

by Kit Lum

The Value of Building An Internet Community

The Value of Building An Internet Community

by: Lois M. Jeary

Synopsis: The internet is a constantly changing, evolving entity. Understanding new laws, new regulations and even new technology is vital to your success. Unless you are prepared to embrace these changes, you may be left behind.

We see thousands of people adopting the internet and its offerings every day. Some will just want to browse from site to site to see whatกs there. Many have started using the internet to do their shopping for both home and business. Others are simply looking for a way to keep in touch with friends and family. A select group of these individuals will see the advantages of creating a homebased business using the internet as their platform.

It is rare though that you will find an individual who can กwear all the hatsก required to run a successful business in todayกs world. There is a huge amount of information that requires consideration when starting your business, not the least of which is a sound business plan.

Selfstarters require talents that range anywhere from being an accountant, a web designer to a graphic artist. Then there is a need for copywriting skills, management and delegation ability, technical know how, legal knowledge and perhaps software development. And letกs not forget about marketing. Thatกs a full plate for anyone, particularly if you are just getting started.

With a bricks กn mortar style business, corporations can hire the talent they need when they need it. For the small, homebased business that is just starting out, this can present problems. And this is where building a community or network of responsible people can be a real boost for you and your business.

You and I have had a chance to connect with other ethical and responsible people who also run an online business. Weกve had the chance to learn from our mistakes and adjust to the changes taking place on the internet on a regular basis. Now think of all the newbies who are just starting their internet adventure today.

Experienced marketers have had some trouble understanding the FTC regulations as well as the new CANSPAM law which went into effect on January 1st, 2004. The law came into effect on January 1st, however, the FTC has until September, 2004 to กfine tuneก the regulations.

Now we are facing more new challenges with email. Personally, Iกve been very disillusioned with email delivery for about a year and a half and I know Iกm not alone. Thatกs why you have seen more publishers switching to rss feeds or weblogs. You’re going to see more publishers adopting a weblogtype format. Others will send a note telling you where the latest online edition is located. The big thing lacking here is interaction. Think back to why you started publishing an ezine in the first place. Didn’t you love getting feedback from your subscribers? Thatกs what made it fun and worthwhile.

With all the changes taking place, we are losing that essential contact with our readers. Of course we need to make money, but that isn’t the whole picture. Subscribers, your customers, are also becoming numb to the reasons behind all the changes taking place. How many times have you asked them to resubscribe? How many did you lose each time? Inboxes have become so congested with unsolicted email, it has become next to impossible to find the information they have requested.

We need to provide a safe place for our readers so that we can get back to providing good content as well as share products and services that will benefit their business as well as yours.

A perfect example is the Quikonnex Service created by Jim Gray and Carolyn Peltier ( Here publishers and members of the community can work together. They can share resources and help each other build their businesses. Quikonnex also offers the latest in private messaging (QMTP) which virtually eliminates the need for email to stay in touch with fellow publishers and members.

Quikonnex is a mediarich content management system that beats any service currently out there. You can use Quikonnex to publish your ezine even if you don’t currently have a website or tie it in with your site if you do. The Quikonnex Forum contains a wealth of information. Publishers and members can share tools, ideas, suggestions or tips that help them in their day to day business itกs all about people helping people. What a refreshing change.

For those of you who are hesitant about downloading programs, the creators of Quikonnex built their own crossplatform, cross browser reader called QuikView that makes subscribing to a channel a breeze no matter what browser or operating system you currently use. If you don’t mind downloading a reader, they provide a customized version of the Awasu reader. And itกs all backed up with support.

Don’t let the changes taking place on the internet paralyze you into inaction. And don’t be afraid to make a change that will benefit you as well as your readers. We all have tools that we use in our daily business. If that tool becomes less effective, itกs time to replace it. Just because you started publishing using email as your method of delivery doesn’t mean you have to keep doing it that way.

I wouldn’t be where I am today if I hadn’t met some of the amazing and resourceful people who have become my mentors and friends. My way of saying ‘thank youก to them, is to help others along the way. Imagine how powerful, how positive our internet experience would be if we all helped each other succeed.

About The Author

Lois Jeary publishes KIT (Keeping In Touch) through her Home4Success channel which features straight forward articles, helpful hints and suggestions, interaction with subscribers and more. Join today: Helping you build a successful homebased business one step at a time. View the Home4Success Channel here:

This article was posted on April 02, 2004

by Lois M. Jeary

TOP 8 Ways To Make Your Business a Success

TOP 8 Ways To Make Your Business a Success

by: Tal Fighel

Do you remember that day when you decided that you would go into business for yourself? The day that you decided that you want to control your own destiny. The day when you decided that your job is not what you expected in your life and wanted to do something about it.

If you are in business or thinking about going into it, you need to use some strategies so that your business goes in the right direction.

Here are 8 unique strategies that you can use to make your business a success.

1. Write down your ขWHYข.

Why are you really in this business that you are in? What made you start your business? Why are you doing this? Is it because that you want to be your own boss? Is it because you wanted more freedom and time to spend with your family? More money? Is it because you wanted to control your own destiny? What ever your WHY is, you need to know it so that it keeps you going when things are not going well for you.

2. Write down your goals.

Athletes, successful businesspeople, lawyers, doctors, and great achievers in all fields use goal setting. Statistics show people who write down their goals have over an 80% higher success rate of achieving them. Shortterm goals are usually simpler and easier than longterm goals.

Why? Well, writing them can help you have more frequent victories, and building momentum with each one you complete. If you do that, you can have more excitement and more motivation as you reach those goals on time. When you do reach you shortterm goals, don’t forget to reward yourself and celebrate.

3. Expand your knowledge.

Expand your knowledge by taking courses, reading books, ebooks, and attending learning events. Teleclasses are enjoyable, convenient, and fun for learning and discussing ideas with a group that have the same interest. Associating with people in your field instead of people who will tell you that you can’t make it, will help you a lot in your drive to your goal.

4. Visualize what you want.

People who visualize things have a guiding vision in their head, heart, and soul. Visualization is the ability to create clear, detailed and accurate images in your mind, of events that you want to create as physical reality.

5. Replace negative selftalk.

Know that you are the creator of your thoughts and beliefs. Replace negative selftalk and change it to positive selftalk. You need to talk to yourself that you can succeed. Tell yourself that you are a winner and that you will make your business a success. People will try to brain wash you that your business may not work. You need to not listen to them and tell yourself everyday that you will succeed. Family and friends do that the best.

6. Make sure that you are persistent and consistent.

The lack of persistence and consistency is one of the major causes of failure. Many people are good กstartersก but very poor กfinishersก of everything they start. They tend to give up at the first sign of defeat. When you start a business of any kind, you need to stay in the game no matter what. So how do you stay in the game when things are down? First, you need a definite purpose, which should be backed by a burning desire. You need to have a plan in place that is backed up by action. You also need to know your ขWHYข that will keep you in the game, as explained in step 1.

7. Organize your planning

If you have a plan on how to make your business work, and your plan does not work well, then you need to try something else. I am not saying that you should try a different business, but a different plan. If that plan does not work, then you need to try something else. If this plan fails to work, then try another and so on, until you find a plan or an action that does work and brings you great results. The most successful people in all fields know that.

8.Take action.

Very important. When you take action, things are getting done. When you just think about an idea for a business and you don’t take any action then nothing gets done. Ever. Visualizing, persistence, goals, and positive self talk, none of that is important unless you start to take action toward what you are striving for.

About The Author

Copyright (c) Tal Fighel.

Tal Fighel uses the PlugIn Profit Site to earn multiple streams of income from home on the Internet. What about you?…

This article was posted on November 25, 2004

by Tal Fighel

How To Choose a Perfect Home Based Business

How To Choose a Perfect Home Based Business

by: Nas Romli

Nowadays, more and more people are becoming a home based business owner. If you make a search on กhome based businessก at Yahoo, it returned a total of 51,000,000. No, I didn’t put any extra zeros. Itกs 51 million! Most of them are promoting business opportunities and others provide home based business information.

The question is now, if you want to start your own home based business, without having to go through all 51 million sites, how do you find the perfect business that really suits you?

Letกs begin.

Basically there’re 2 types of business that you can run. Iกll go through one at a time.

1. Selling a new product.

If you’re a super genius who knows what the marketกs wants, that this type of business is for you.

Advantage: You will be the owner of the product which means you control everything; from pricing to the product type. Youกll become the expert and people will see you as genius who create new product line.

Disadvantage: You will have to design your own marketing plan; sales letter, website design, autoresponder email system and everything. So, in other words, your business might no begin within 1 or 2 month after you develop your product. Even you already setup everything, your income might come in rather slow since most people are afraid to buy new product.

2. Selling other people product.

You sell other people product and you earn income by receiving your sales commission.

Advantage: You don’t have to design any market plan (most of the time). Everything will be provided to you. All you need to do is using these tools to market their product. Since everything is there, you can start promoting them almost immediately and so do your cheque.

Disadvantage: You don’t have the power to change the market plan, product or any tools. You have to use them whether you like it or not.

Which one you choose is wholly up to you. But for me who is so lazy of doing any thinking and working, Iกd choose option 2.

Still, you have to make filter out millions of products that you can promote for your business.

Here are the guidelines for choosing them:

Available marketing tools: Are they giving me any marketing tools? eg. email ad, banner ad, sales letter etc. The marketing marketing tools provided, the better.

Product is suitable for huge market: Choose a product that can be use by many people and not only for certain group of consumer.

Recurring commission: For me this is the most important factor. Some product, you earn your comission only once when you make one off sales. Normally, you earn a recurring commission when you sell product that needs the buyer make recurring payment every month. So, you will earn your commission every month as long as the buyer makes the payment.

It is easy, isn’t it?

Letกs we summed up everything that we learn.

If you want to start you home based business immediately, promote other peopleกs product. This product should have excellent support, all marketing tools are provided to you, many people use it and the buyers have to pay them every month.

There you have it. A perfect home based business for you (at least it is for me ;)).

About The Author

Nas Romli runs a site that help people to start their own home based business within 24 hours.Many have benefited from this service.Drop by at his site for more information about this amazing service:

This article was posted on January 23

by Nas Romli