New Google Adwords Policy Benefits Affiliates

New Google Adwords Policy Benefits Affiliates

by: Rosalind Gardner

Until recently, if you did a search on the term กsatellite dishก at Google, and then surveyed the URLกs in the Adwords listings, you were bound to see that most of the ads linked to just one company. Youกd also note that most listings ended with the กaffก (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

However, the new policy has been met with much whining on various affiliate and Internet marketing forums.

Why?

กCause affiliates who link directly from Adwords to their merchant partnersก sites will have to get to work or go home.

Well, maybe.

There seems to be a loophole in the new policyกs wording.

Hereกs how the new affiliate policy reads:

กWith this new affiliate policy, weกll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from.ก

กAffiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.ก

Did they mean to say กdomainก, not กURLก?

If Google did indeed intend กURLก, then there is no problem for those who engage in the กGoogle Cashก method of affiliate marketing, as each affiliate URL is unique.

Hereกs an example.

These are URLกs for 3 affiliate marketers promoting the กFriendFinderก dating service.

http://friendfinder.com/go/p1234

http://friendfinder.com/go/p5869

http://friendfinder.com/go/p3468

Each URL is unique, ergo it should be no problem to for affiliates to link directly to Friendfinderกs site with their affiliate links.

However, if in fact Google meant กdomainก, thatกs quite a different kettle of fish.

Because each URL above points to the กfriendfinder.comก domain, only one listing will be displayed, and chosen on the basis of Ad Rank.

Hereกs the official wording from within the policy.

กFor instance, if a user searches for books on Google.com or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, weกll display the ad with the highest Ad Rank.ก

Ad Rank is determined by a combination of an adกs maximum costperclick and clickthrough rate.

Less competition is great news for affiliates who have always linked back to their own sites… as Super Affiliates always do.

One more benefit to affiliate marketers in Googleกs new Adwords policy is that you no longer need to identify yourself as an affiliate in your ad text. That means no more กaffก at the end of the ad… and 4 more spaces to add content to your listing.

I figure consumers had no idea what กaffก meant anyway, so Google just wanted to get rid of what looked like garble in the listings.

However, your current ad text will continue to display your affiliate status until you change it.

Assuming Google DID mean กdomainก, this new policy is good news for affiliates… genuine affiliate marketers.

Iกve always taught that affiliates with content sites enjoy much higher conversion rates.

Itกs simple. Spend an hour writing an endorsement, upload it to your web site, then advertise that link on Google Adwords.

Why waste advertising dollars on a .5 percent conversion, when it only takes an hour to double or even quadruple that rate?

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

Guarantee For Success

Guarantee For Success

by: Bob McGrath

If you’re trying to get a new online business started, and you don’t have a clearly stated guarantee policy, I can GUARANTEE you that a year from now, youกll still be trying to get your business OFF THE GROUND, unless youกve gotten discouraged and given up!
Even in the traditional brick and mortar world of offline sales, people need to touch and see a product before they have enough confidence to buy. Thatกs why stores like Sears and JC Penny do so much more walkin business than catalog sales. In an online business, this consumer apprehension is intensified by not having a physical store, or in many cases even a phone number to turn to if a product doesn’t meet expectations.
Add to that the common fear many consumers have about credit card transactions in cyberspace, and itกs not hard to see that you need to put your prospective customers at ease if they’re to become buyers.
How can you make your customers feel that doing business with you is not a risky proposition? The answer is incredibly simple…offer a money back guarantee!
Letกs take a look at the upside of offering a guarantee. First, it provides a statement of personal confidence in your product. To be blunt, if you lack confidence in your product you shouldn’t be selling it anyway!
The same is true even if you’re marketing someone elseกs product for a commission, or an affiliate program for a multilevel marketing sales program. If the parent company doesn’t eliminate risk by offering to refund fees within a clearly stated time frame, find a different program to market. Youกll be amazed how much easier it will be to sign up new affiliates if you eliminate the risk.
More on the upside A solid guarantee policy gives your enterprise a clear image of professionalism. After all, only a legitimate business would offer to give dissatisfied customers their money back, right?
There are so many entrepreneurial startups on the Net today, that many opportunity seekers are skeptical of any program giving the appearance of being a small home business. The assumption is: "They’re no bigger than I am, and may not be in business next month, so why risk my money with them?"
Offering a money back guarantee dispels the small entrepreneurial image, and alleviates skepticism more than you can imagine.
Now letกs take a look at the downside. If you offer a money back guarantee, youกll be deluged with refund requests, right?
This is only true if you’re selling something that is not as you describe it in your sales literature. If youกve done an accurate job of explaining the features of your product to the customer before they make their purchase, there won’t be any surprises that will trigger their refund reflex. In other words, give them what they paid you, and theyกll be unlikely to complain about it.
Overall, the percentage of buyers asking for refunds from reputable online businesses is very low. A 10% return rate would be surprisingly high, and you would want to take a hard look at either your sales material, or your products themselves, to try to determine what was causing the dissatisfaction. Be sure you’re not promising something you aren’t delivering.
Of course, from time to time, you will probably get a refund request, people being generally a fickle breed. What to do? Process it immediately no questions asked! Make it as painless for your customers to get a refund as you do for them to make a purchase. Stand behind your guarantee policy. Flaunt it cheerfully take care of dissatisfied customers. Make it a pleasant experience, then request a testimonial about your guarantee policy…turn it into a positive part of your marketing literature.
Don’t be concerned with losses; theyกll be minimal. If you’re shipping hard goods, of course, wait until the customer returns the product before you process the refund. However, if you’re selling downloadable software or website access, youกd be hardpressed to convince me that you experienced a measurable financial loss even if a customer dishonestly didn’t destroy the software they downloaded. With a website membership, of course, you should deactivate their password, but whatever you do, don’t let pettiness or greed cloud your judgment and delay prompt processing of refund requests.
You should try to seek out comments from dissatisfied customers as to the nature of their complaint, so that you can take any action necessary to improve your product, but don’t make this a condition of the refund. Send the refund notification in an email, and then close by politely requesting comments as to where your product failed them.
A word of caution…DO NOT make your guarantee policy complex or vague…the cleaner and simpler, the better. Best is: "If you are dissatisfied with your purchase for any reason, we offer a 100% moneyback, no questions asked, refund of your purchase price." It is acceptable to set a time limit if you must, but make it reasonable. If it will take them a month to use and honestly evaluate your program, don’t limit the guarantee to a week.
Vague, unclear guarantees will place you under a blanket of suspicion, and will do more harm than good to your sales efforts. Leave the conditions out…simply accept ANY REASON, or even NO REASON, for customer dissatisfaction.
Don’t nitpick in your policy. Even if your credit card processing company doesn’t refund the service fee to your account, give the customer 100% of their money back. Losing a few dollars on a refund is far less costly than losing hundreds of sales with a convoluted refund policy.
The boosted sales that a liberal guarantee policy will give you far outweigh any minimal losses you might incur from processing infrequent refund requests.
There is simply no better way to increase sales than to make doing business with you a completely riskfree proposal for your customers. A guarantee is essential to a sound business plan.

About The Author

Bob McGrath is the author of the acclaimed new eBook: กDon’t Quit Your Day Job…YET!ก He is also the Founder of Web Home Jobs, a unique home based selfemployment opportunity at: http://www.webhomejobs.com

This article was posted on February 4, 2002

by Bob McGrath

A Revolutionary Fundraising Opportunity Life Se

A Revolutionary Fundraising Opportunity Life Settlements

by: Jolene Fullerton

Amid fundraisers’ growing concerns about the current charitable giving climate, dampened by the erratic stock market and shaky economy, a new fundraising opportunity has emerged – Life Settlements.

What is a Life Settlement? A Life Settlement is the sale of an existing life insurance policy for a lump sum of cash that is more than the cash surrender value. A life insurance policy is property, like a car, house, stocks and bonds that can be legally sold in accordance with applicable laws. Through a Life Settlement, a policy owner can realize value today from an asset that is generally thought to only have a benefit when the insured passes away.

How can Life Settlements be used in Fundraising? There are many variations and complex estate and tax planning strategies that can be employed when utilizing Life Settlements in a planned giving program. However, in its simplest terms, a Donor who owns a life insurance policy gives the policy to the philanthropic organization that in turn immediately sells the policy for a lump sum of cash through a Life Settlement.

In order for a policy to be eligible for a life settlement, it must meet the following criteria:

Insuring an individual over age sixtyfive (65) or with a serious illness

With a face value of at least $100,000

Issued over two (2) years ago

Donor Benefits:

Making a donation to his/her favorite philanthropic organization without depleting cash reserves or losing incomeproducing assets;

Getting a tax deduction for the fair market value (selling price) of the life insurance policy instead of only the cash surrender value;

Being able to see their donation put to use during their lifetime rather than after their death if the organization did not utilize a Life Settlement;

Eliminating the requirement of continued premium payments on the policy;

Removing a taxable asset from their estate if the policy was individually held.

Organization Benefits:

Receive a donation from a Donor who may not have otherwise been in a position to contribute at all;

Collect a lump sum of cash today instead of having to wait for the insured’s death to collect the proceeds;

Not having the financial burden of paying premium payments to keep the policy in force;

Providing a valuable option to the Donor that furthers their tax and estate planning objectives and invites the opportunity for future/additional gifts.

Improved annual budget forecasting ability

How Does a Life Settlement Work?

Once the Donor is considering gifting a life insurance policy to the organization, the life insurance policy should be appraised. Typically, a Life Settlement Broker can determine its eligibility for a life settlement and will undertake it to obtain the highest offer for the policy.

The value of a life insurance policy is determined by a number of factors, including, but not limited to, the age and medical condition of the insured, type of insurance policy, rating of the issuing insurance company and amount of premium payments to keep the life insurance policy in force. Most types of insurance policies can qualify, including universal, whole life, and converted term. When a mutually agreed upon price is determined for the life insurance policy, the organization that now owns the policy is paid a lump sum in cash, the ownership and beneficiary rights are transferred to the purchaser. All future premium payments are the responsibility of the purchaser and upon the death of the insured, the death benefit is payable to the purchaser. The cash proceeds from the Life Settlement may be used by the organization in any way – there are no restrictions regarding the use of the funds. The money may be invested or spent on current projects. Because some Life Settlement Brokers offer fundraising support, it makes sense for organizations to partner with them for their expertise.

Life Settlement Regulations

As of June, 2003, eighteen (18) states have enacted statutes addressing the sale of life insurance policies insuring nonterminally or chronically ill individuals and an additional seventeen (17) states have laws that only regulate the sale of life insurance policies insuring terminally or chronically ill individuals. Fifteen (15) states do not regulate the transaction at all.

Donated Life Insurance Policies

In addition, most philanthropic organizations currently own life insurance policies that have been donated in the past. If there is a need for funds sooner rather than later or if the premium payments are becoming burdensome, the organization can utilize Life Settlement transactions to sell those policies for lump sums of cash and put the money to work right away.

Life Settlements are powerful arrows in the quivers of professional fundraisers –

Generating money for their organizations by encouraging current gifting of life insurance policies

Turning already donated life insurance policies into cash

About The Author

The author, Jolene D. Fullerton, practicing attorney for eighteen (18) years and former Director and Vice President of the Viatical and Life Settlement Association of America, the industry’s trade association, is General Counsel for a leading Life Settlement Broker company, First Secured Life, LLC located at 1926 Victoria Avenue, Fort Myers, FL 33901; Telephone: 8779687785, Website: www.firstsecuredlife.com/nonprofit.html

jolene.fullerton@firstsecuredlife.com

This article was posted on July 04, 2003

by Jolene Fullerton

Online Security – Your Responsibilities as a Consu

Online Security – Your Responsibilities as a Consumer

by: Julie Martin

As a consumer, there are certain responsibilities that are inherent to online security. While some may find this hard to believe, there are actual steps you must take while shopping online to insure and protect your personal information.

Is the site secure? Most ebusinesses offer secure areas for payment processing. However, there are still some holdouts out there who haven’t implemented that feature on their website. If your browser doesn’t display a locked padlock icon at the bottom of your screen, then the site isn’t secure. You can set your browser to notify you before entering a secure area, to make sure that the information you are about to send is encrypted and secure.

Does the site’s privacy policy protect your information? On the other hand, does the site even have a privacy policy? If you want to make sure that your information is not sold to the highest bidder, you need to read a website’s privacy policy before making a purchase. You will need to make sure that it is clear and informs you of exactly what the site plans to do with your information. If you don’t feel comfortable with their policy, find another store. Keep in mind that even reputable companies will share your information, unless they specifically state or ask you if you prefer to keep your information private.

Email is not for credit card numbers. One of the biggest mistakes consumers make is trusting that their email containing valuable credit card information is secure. Unless you are using an encryption key, and the person receiving your email is as well, anyone with the proper knowledge could hack into that email and steal your information. Only submit credit card information or passwords through a secure site.

Be on the lookout for copycats. A common problem right now is the copycatting of popular sites, such as Paypal, Earthlink, and other Internet providers. You might receive an official looking email asking you to update your password, or your billing information. Just because it looks official doesn’t mean that it is. Check with the provider in question before changing anything. Emailed links can appear to be the real thing, but the actual web address that you are sent to will be anything but. Most providers clearly state that they will not ask you for your password or billing information via email. It is much better to be safe than sorry by falling for a carefully laid out copycat trick.

Is it really SPAM? Nearly everyone on the Internet has had at least one complaint about the amount of SPAM they receive. In fact, odds are that every day you grumble about it. Before you hit delete, or report an email as SPAM, double check to make sure that it is not an honest company, or a company you’ve done business with in the past. Many reputable retailers are being lumped in with the bad guys by overzealous SPAM haters. If you have visited the site or ordered from them before, and they previously mentioned sending emails to you in the past, think twice before reporting them as SPAM.

Ok, it is SPAM and I’m sick of it! If you zealously guard your email address and you are still getting abundant SPAM, there are steps you can take to prevent this in the future. Before giving personal information to a company, make sure they clearly state how they plan to use your information. If you belong to a message board, or similar service, your email address may be being ขpluckedข by a SPAM’ers software. If you do need to input an email address and you not 100% sure, it is a good idea to set up an email account with a free provider to make sure that your main email account isn’t getting drowned with SPAM.

It is possible to have a safe time shopping on the Internet. You will just need to be aware of your responsibilities and take an active role in guarding your information.

About The Author

Julie Martin is the publisher of ขThe Iscaweb eZineข a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the ขPlugInProfitข system to GREAT effect!

To subscribe to the eZine, or to learn more about the PlugInProfit system visit: http://www.iscaweb.com

This article was posted on August 16

by Julie Martin

How to Build A Mailing List

How to Build A Mailing List

by: Julie Martin

One of the most effective ways of communicating with and building up your customer base is by creating a mailing list. It is getting harder and harder to do that with new SPAM laws, mail filters and the general consensus that signing up for a mailing list on a website will guarantee an instant deluge of unwanted email.

First, let’s start with how to build your list.

Before you begin, you will need to start by creating a privacy policy. You can find a free privacy policy generator by visiting:

http://www.thedma.org/privacy/creating.shtml

This website will walk you through the steps of creating a rock solid policy that will enable your business to function smoothly, and build customer confidence.

When you are finished creating your policy, you will need to post links on your website that are easily visible to your customers. It is also a good idea to include a link to this policy on the page where you’ll be collecting your customer’s data.

Your next step will be to figure out how you would like to collect the customer data. There are several free mailing list managers available. You can choose between remotely hosted mailing lists, which handle all of the details for you, including setup, storing information and sending out emails. Before selecting a company to handle your remotely hosted list, you will want to make sure that they do not sell customer data and that they have a good reputation.

You can also choose to install software on your site that will handle list creation and management. These programs often include a webbased control panel, which make it very simple to send out messages to your customers and maintain their data.

If you plan to have a large list, make sure that your software and you have the capability of handling it. Plan ahead to avoid embarrassing loss of data, switchovers and the need to start from scratch. If you plan on running the list manually, using your email program to send out customer messages, back up your data frequently.

You will also need to check with your web hosting service to see if they require customers to ขdouble optinข to your mailing list. Basically, this means that the customer will have to reply to an email generated by the list managing program before they are added to your list. This ensures that customers will not be included to lists that they have no desire to be on, and will help you to stand out from spammers.

Now that all of the technical stuff is done, you can get to the business of building your list.

You will need to make sure customers can find your mailing list, so you will need to post links on your website that are easy to find. It helps in the beginning stage to offer a free gift, or free information as an incentive for customers to sign up. You can also include a link to sign up customers automatically if they place an order on your site.

Many sites now have popup windows to encourage signups and this does increase your customer base significantly. However, there is nothing more annoying than a persistent popup. It is best to have the popup appear once during a customer’s session.

Now you’ve got your customer list up and running, how do you keep them interested and most importantly, how do you keep them coming back to your site for more? One easy way to do this is to offer a free ezine to your mailing list. This can keep them informed and increase their level of trust in you as a business. People feel more secure about ordering items from companies they know. You can send out your ezine daily, weekly or monthly. Just make sure your customers know how often the ezine will be sent out ahead of time, to cut down on spam complaints.

It is possible to run an informative and lucrative ezine with just a few minutes of your time. Proper planning and effective list management software will ensure your success in creating your own mailing list.

About The Author

Julie Martin is the publisher of ขThe Iscaweb eZineข a weekly eZine dedicated to increasing your online profits, no matter what you are selling. Julie also uses the ขPlugInProfitข system to GREAT effect!

To subscribe to the eZine, or to learn more about the PlugInProfit system visit: http://www.iscaweb.com

This article was posted on August 16

by Julie Martin

Corporate Email Policies Lower Unnecessary Legal a

Corporate Email Policies Lower Unnecessary Legal and Security Risks

by: Anti Spam League

What comes to your mind when you think about your email? Email makes possible almost instant communication with your coworkers without leaving your desk, a quick note to a family member who lives far away, but also has a very annoying downside such as junk mail. Since the introduction of the Internet, email has been one of its primary uses. The fact that it is a fast, cheap and easy means of communication, makes email a great business tool. But there are also a series of threats for employers associated with email usage. Email threats such as confidentiality breaches, legal liability, lost productivity and damage to reputation cost organizations millions of dollars each year.

In the majority of cases, companies are held responsible for all the information transmitted on or from their systems. As a result, inappropriate emails can result in multimillion dollar penalties in addition to other costs. For example, a Federal Communications Commission (FCC) employee unintentionally sent a dirty joke entitled ‘Nuns in Heaven’ to 6,000 journalists and government officials on the agencyกs group email list. This employeeกs lapse in judgment and electronic mistake resulted in negative publicity and national embarrassment for the FCC. In the US, Chevron settled a case filed by four female employees for $2.2 million. The employees alleged that sexually harassing emails sent through the company’s email system caused a threatening work environment. One of the sexually offensive messages was a joke sheet titled ’25 reasons why beer is better than women’. A company can also be liable if one of its employees sends an email containing a virus.

Confidentiality breaches can be accidental, for instance when an employee selects a wrong contact name in the ‘To:’ field, or intentional, such as the case where an employee uses his corporate email account to send confidential information to one of the company’s competitors. In the latter case, both the employee and the recipient could be charged with trade secret theft. Nonetheless, whether it is by mistake or on purpose, the result of the loss of confidential data is the same.

Lost productivity due to inappropriate use of a firm’s email system is becoming a growing area of concern. A recent survey revealed that 86 per cent of workers used their company email to send and receive personal emails. Given that it has become very hard in our modern world to segregate peopleกs personal lives outside of the workday, companies struggle to find effective ways of balancing employee freedoms and corporate protection. In addition to personal emails, unwanted spam messages are a significant time waster. Spam and personal abuse of email can also cause a corporation’s email system to waste valuable bandwidth resources. A Gartner Group study held under 13,000 email users found that 90 percent receive spam at least once a week, and almost 50 percent get spammed more than 6 times a week. Personal emails cause network congestion since they are not only unnecessary, but tend to be mailed to a large list of recipients and often include large attachments such as mp3, executable or video files that users do not zip. Adopting an antispam system alone has not proven effective to stop spam. The combination of spam blockers with other methods of spam control technologies such as SIDF, SPF, Bayesian Filters, Blacklists, Whitelists, Anomaly Detection, and Spam Signatures has proven to be much more effective. There are also special organizations such as the AntiSPAMLeague.org that give Internet users the chance to report those individuals and companies that are responsible of spamming. You can become a member for free and learn how to control the spam problem by visiting their website at www.antispamleague.org. For more details on how to deal with spam, read the article ‘How Can I Stop It? The Challenging Task of Controlling Spam’.

How can a company protect itself from these threats? The first step in securing your organization is to create an email usage policy. Every company needs to establish a policy regarding use of and access to company email systems, and then tell all employees what its policy is. After you have created your email policy you must make sure it is actually implemented. This can be done by providing regular trainings and by monitoring employees’ email using some type of email security software. The email policy should be made available and easily accessible to all employees and should be included in employee handbooks and company intranets. It is best to include the email policy, or a short statement regarding the policy, in employment contracts. In this way the employee must acknowledge in writing that he/she is aware of the email policy and of the obligation to adhere to it.

What are some of the benefits of having a clear and effective email policy? First, it helps prevent email threats, since it makes your staff aware of the corporate rules and guidelines. Second, it can help stop any misconduct at an early stage by asking employees to come forward as soon as they receive an offensive email. Keeping the incidents to a minimum can help avoid legal liability. For example, in the case of Morgan Stanley, a US investment bank that faced an employee court case, the court ruled that a single email communication a racist joke, in this case cannot create a hostile work environment and dismissed the case against them. Third, if an incident does occur, an email policy can minimize the corporation’s liability for the employee’s actions. Previous cases have proven that the existence of an email policy can prove that the company has taken steps to prevent inappropriate use of the email system and therefore can be freed of liability. Fourth, if you are going to use email filtering software to check the contents of your employee’s emails, you must have an email policy that states this clearly. Some employees may argue that by monitoring their emails, companies are violating their privacy rights. However, court cases have shown that if the employer has warned the employee beforehand that their email might be monitored, the employer has a right to do so. People usually respond better when they know where they stand and what is expected of them.

The recent spike in the volume of spam traveling across the Internet, combined with the dangers of phishing and virus attacks that frequently accompany these messages, has forced corporations to reconsider how they determine which messages will be allowed into their network. For years, companies have addressed their email security needs through a mixture of third party software solutions designed to address specific areas of vulnerability. Today, however, this approach appears to be ineffective. New threats adapt to even the latest security technology, helping hackers and spammers stay a step ahead of most standalone protective measures. System administrators remain in a reactionary mode, waiting for the next attack and hoping their mixed bag of security software is up to the test.

The role of email in SarbanesOxley compliance cannot be overstated. The SarbanesOxley Act of 2002 and associated rules adopted by the Securities and Exchange Commission (SEC) require certain businesses to report on the effectiveness of their internal controls over financial reporting. Effective internal controls ensure information integrity by mandating the confidentiality, privacy, availability, controlled access, monitoring and reporting of corporate or customer financial information. Companies that must comply with SarbanesOxley include U.S. public companies, foreign filers in U.S. markets and privately held companies with public debt. U.S. companies with market cap greater than $75M and on an accelerated (2004) filing deadline are required to comply for fiscal years ending on or after Nov. 15, 2004. All others are required to comply for fiscal years ending on or after April 15.

Because the bulk of information in most corporations is created, stored, transmitted and maintained electronically, IT departments are responsible for ensuring that sound practices, including corporate wide information security policies and enforced implementation of those policies, are in place for employees at all levels. Information security policies should govern the following items:

Network security

Access controls

Authentication

Encryption

Logging

Monitoring and alerting

Preplanning coordinated incident response

Forensics

Most of us would agree that today email is the primary internal and external communication tool for corporations. Unfortunately, it is also one of the most exposed areas of a technology infrastructure. Email systems are critical to ensuring effective internal control over financial reporting, encryption of external messages and active policy enforcement, all essential elements of compliance. Companies must install a solution that actively enforces policy, stops offending mail both inbound and outbound and halts threats before internal controls are compromised, as opposed to passively noting violations as they occur. An effective email security solution must address all aspects of controlling access to electronically stored company financial information. Given the wide functionality of email, ensuring appropriate information access control for all of these points requires:

A capable policy enforcement mechanism to set rules in accordance with each company’s systems of internal controls;

Encryption capabilities to ensure privacy and confidentiality through secure and authenticated transport and delivery of email messages;

Secure remote access to enable remote access for authorized users while preventing access from unauthorized users;

Antispam and antiphishing technology to prevent malicious code from entering a machine and to prevent private information from being provided to unauthorized parties.

On a final note, some clear guidelines for a good and effective email policy include the following points: a) Emails should comply with the proper RFC protocols for email, 2) Employees should not attempt to obscure content or messages in emails, 3) Companies should post privacy policies where they can be read and understood, prior to submission of a request, 4) Employees should not send email to unverified or nonexistent email addresses, 5) Companies should offer users opportunities to optout of programs.

Given that developments in email and the Internet are changing so rapidly, it is essential to review the email policy at least once every quarter. Keep an eye on new developments in email and Internet law so that you are aware of any new regulations and opportunities. When you release new updates, it is preferable to have each user sign as acknowledgment of their receipt of the policy.

With all of this said, if you want to reduce electronic risks in the workplace you must take the initiative. Electronic disasters can ruin businesses, sink careers, send stock prices plummeting, and generate public relations nightmares. Do not wait for a disaster to strike; prevention is always your best defense. Visit www.AntiSpamLeague.org and they will help you develop and implement written email usage and privacy policies that clearly reflect your organizationกs expected standards of electronic behavior, along with privacy and monitoring policies.

About The Author

The purpose of the Anti SPAM League is to help consumers and business owners reduce the amount of SPAM they receive. In addition, our Anti SPAM organization believes that educating site owners in the area of SPAM prevention and ways to successfully and responsibly market their sites, is key in making a difference.

mike@antispamleague.org

This article was posted on November 23, 2004

by Anti Spam League

What to Do if All Screensavers Fun is Grayed Out?

What to Do if All Screensavers Fun is Grayed Out?

by: Roman Kramar

Finally, you have some time to personalize your desktop with an interesting screensaver. But wait… Whatกs that? Why in the world the system prevents you from doing that? The screensaver controls are grayed out or, even worse, the whole Screensaver tab is missing from Display Properties. Don’t panic! This article will help you change things for the better.
Iกve found that people who use Windows 2000/XP often can’t enjoy screensavers because their system is configured in a way that prevents them from doing that.
Unless you are very experienced in administrating Windows, you may stuck with the problem. If you ever found yourself or your friend in a situation like this, add this article to your arsenal of screensaver tips.
Most of the time people encounter the problem with office computers. I should warn you, though, that some companies have a strict screensaver policy. Usually they allow only certain or no screensavers at all to be used on office computers.
If you are not sure how your company treats screensavers, I recommend you to consult your system administrator before applying any of the changes described below to your system.
So why can screensavers be inaccessible on your system?
As you know, Windows 2000 and Windows XP had many improvements over Windows 95/98 and Windows Me that made lives of many users easier and more comfortable.
But thatกs not all that made these operating systems so popular. Their developers also haven’t forgotten about people who are responsible for administrative tasks when it comes to computers shared by different users and large computer networks.
Windows 2000 and Windows XP introduced a lot of new features needed specifically for their administration. Controlling/disabling screensavers was among them.
No matter whether it was their intention or an accident, your system administrator or the person who configured your PC could use this feature to your disadvantage. Now youกll have to use it once again and regain control over screensavers.
Hereกs what you should do:

Click Start and then click Run…
Type กgpedit.mscก and press Enter.
A window will open with a tree on its left. Expand the User Configuration node, then expand Control Panel and click Display.
Now look at the policies in the list to the right. Make sure that the policies starting from Hide Screen Saver Tab and ending with Screen Saver Timeout all have their state set to Not Configured.
If any of them has a different state, double click the line with the policy, select Not Configured and click OK.
Now close the Group Policy window.

Now you can open Display Properties and see whether screensavers are back. If they aren’t, step back and check if you carefully followed all the steps described above.
Note that you can see a window saying you don’t have permission to access Group Policy window when doing the step 2. That will happen if you are working under a restricted user account. You will have to log under an account with Administratorกs rights or contact your system administrator.
With a little creativity, you can use the information in this article to prevent your kids and other unauthorized users from messing with your screensavers. The procedure is basically the same. The only difference is that you should specify meaningful values for screensaver related items instead of Not Configured.

About The Author

Roman Kramar is a software developer who enjoys writing screensavers as his time permits. Visit his site at http://www.elasticsystems.com/ to find out more about screensavers and his work.

webmaster@elasticsystems.com

This article was posted on July 30, 2004

by Roman Kramar

Online Marketing Law! Whats Happening?

Online Marketing Law! Whats Happening?

by: Charles Nixon III

You read that right. Thereกs a new law in California for online marketing. This law is thanks to the Californiaกs Online Privacy Protection Act.
Who does this affect the most? This affects anyone online selling anything, operating a newsletter, or collecting data in any way from users online.
It says itกs targeting กcommercial,ก and websites that offer services online. Are you selling anythign online? If not, than this doesn’t affect you… yet. It will affect you when you decide to start selling something online. So read up.
If you are a web host, broadcast, or database firm you are only responsible for your privacy policy. You are not held responsible for anyone that you are hosting under you. But do inform them of this new law.
What do you have to do? You have to that the information you collect online from visitors matches up with your privacy policy. This means that you will have to be reading and reviewing your policy often to make sure that you don’t come across any problems with users and how you use the information you are given.
You will also have to make that privacy policy link more visible. Cause if the users can’t see it or find it than to them it most likely doesn’t exhist. So no more of those fine print privacy policy notes at the bottom of websites.
How long do I have? The law is in motion now. It started July 1st, 2004. You should look into moving that privacy policy link up with the rest of your links.
How do I read more about this law? I have a copy of the PDF on my website available for you to download: http://www.charlesnixon.com/ab_68_bill_20031012_chaptered
or you can download it at www.leginfo.ca.gov: http://www.leginfo.ca.gov/pub/bill/asm/ab_00510100/ ab_68_bill_20031012_chaptered.pdf
กItกs only four pages and a pretty easy read compared to most legislation Iกve seen in my time.ก says Publisher Anne Holland

About The Author

Charles Nixon Website Designer. Driven by Creativity. Building websites to increase sales, and web presence. Did you start your business to create a website? Or to run your business? CharlesNixon.com may be the web design firm for you! Competitive prices and your project delivered on time and on budget.

http://www.CharlesNixon.com/

mailto:Charles@CharlesNixon.com

This article was posted on July 13, 2004

by Charles Nixon III