PopUps Still Work. At Least For The Time Being

PopUps Still Work. At Least For The Time Being

by: Jason Blackston

Do you remember playing with the jackinthebox toy as a child? You knew that if you kept winding it up, eventually jack was going to burst out of the top and startle you!

Many of you found old jackinthebox an annoying toy and confined it to the toy box…..

Well, it reminds me of popups on the internet. Eventhough you know that when you get on the internet there is a good chance a popup will present itself, you always act surprised and somewhat violated.

But as irritating as they are, popups work. Most businesses are able to utilize pop ups for growing their list. This way they can market to you for years to come. Others actually make sales off of pop up offers.

Now, these days if you don’t want to deal with pop ups, you have the pop up blockers and stoppers. This pretty much remedies the situation if you don’t like multiple offers etc.

However, many people still don’t have any type of pop up blockers because they haven’t gotten around to purchasing it or because they actually want to view the pop up offers.

*Aggravating Pop Ups Mop Up!

With jackinthebox, jack always popped up. With pop ups, you can have multiple offers. Depending on the pop up software, you can have them pop up on entrance or on exit and even have them set on a time delay.

Plus, you can have them load on the front or behind the page. And even position them to the exact spot on the page where you desire.

**Remember when I said that pop up blockers and stoppers can pretty much be stopped these days?

Not so fast!!

Check out this article online at http://www.govisitors.com/jb/article4.html

After you get there youกll notice a pop up that flies onto the page.

Even if you have a pop up blocker set up on your computer, it shoudn’t stop it. You see, this pop up is built into the html page. This way when it loads, it does not open in a separate window. It is a part of the page and can not be stopped.

Maybe itกs sneaky, but it works….

The word on the street is that Pop Ups will soon be done away with. Believe me, this will not hurt my feelings in the least! They tend to annoy me also. However, until then, you can continue to reap the benefits of utilizing pop ups for your business!

About The Author

Turn website visitors into paying customers! Free Epackage at http://www.govisitors.com/epackage.html. Take Advantage of Pure Internet Marketing Genius at GoVisitors.comกs Article Library http://www.govisitors.com/articles.html

[email protected]

This article was posted on December 12, 2003

by Jason Blackston

How to กForceก Your Visitors to Order Immediately!

How to กForceก Your Visitors to Order Immediately!

by: Michael Hopkins

This may comes as a surprise to you but, if you’re using popups on your website (which you should), then chances are you’re using them all wrong. Almost everybody is.

Did you know, for example, that top marketers are using HIDDEN techniques that make any given popup VASTLY more effective on their sites than the VERY SAME popup would be on yours!

In fact, Stephen Pierce has actually admitted that one of these hidden popup techniques increased his profits by a whopping 50%!

Hereกs how that technique works…

Letกs say Joe Bloggs has visited your site but has decided (for whatever reason) not to order just yet. He closes his browser (or clicks to another site) and then BAM!

Up jumps a window that makes Joe a special offer he just CAN’t refuse. On top of that, Joe has only got x number of minutes to make up his mind. Thereกs a countdown happening right before his eyes. If he doesn’t react before the time expires,he loses out on the special deal forever.

Suddenly Joe is back on your site and placing his order.

I call these กPressure Popupsก because they really put your visitorsก backs to the wall and practically force them to take you up on your offer.

For pressure popups to be completely effective they have to be กconditionalก. In other words, they should only pop up when certain conditions are met.

You don’t, for example, want the pressure popup to show if your visitor is about to order your product. After all, the idea behind pressure popups is to pull back those visitors that were leaving your site WITHOUT ordering.

In short, if your visitor is ordering, leave him/her alone. However, if your visitor is clicking away, hit him/her with an offer thatกs too good to resist (like a special discount, an extra bonus, etc.)

Make sure thereกs a live countdown on your popup. Remind your visitor that, once the countdown has ended, the popup will disappear and will never be displayed again.

Itกs easy to see how this kind of popup will make the visitor seriously reconsider your offer. This is particularly effective with those visitors who like your product but decided to order later (and usually never come back). This is the incentive they need to place the order instantly and guarantees you a sale that would otherwise have been lost.

In the four months since I first added a conditional pressure popup to one of my sites, sales have increased by just over 20%. Itกs a good feeling to know that every single extra กpressureก sale Iกve made is one that would never have happened otherwise.

Adding conditional pressure popups to your is simply a question of placing a piece of javascript on your pages. You could go to a site like ScriptLance.com and hire a programmer to create the code. Or, you could download point and click software like Dynamic Popup Generator to make them for you.

Whichever approach you decide to use, go ahead and add these powerful popups to your website today and start putting your visitors under pressure!

About The Author

Michael Hopkins is a successful web marketer and developer of the worldกs most powerful popup generator software. Download it now at http://DynamicPopupGenerator.com.

This article was posted on October 20, 2004

by Michael Hopkins

How To Use PopUps With Google Adwords

How To Use PopUps With Google Adwords

by: Steve Shaw

One of the common issues that marketers face when using Google Adwords, is that the use of popups on the target page for their ad is not permitted. Many Adwords advertisers just completely remove popups from their web site, which can not only significantly damage the profitability that results from other traffic sources, but, as we shall see, it is also not entirely necessary. This article looks at alternative solutions, which when implemented can virtually double the ROI (Return On Investment) for Adwords ads.

It is well recognized that by capturing the visitorกs email address, and then following up with them via an effective autoresponder campaign, marketers can more than double their chances of clinching the sale. Popups can be a very effective way of doing this, often helping to convert 50% of more of visitors to subscribers.

With Google Adwords however, because popups are not permitted, you need to look for other ways in which you can maximize the visitortosubscriber conversion ratio, and thereby also maximize the value you get out of each clickthrough to your web site.

Here are three main ways in which you can do this:

1. Set your target page for your ad as a socalled กname squeezeก page this means the whole page you direct them to is focussed on one thing, to get their name and email address, following which you can always redirect them to your normal sales page to try and กmake the saleก. You still need to make sure of course that your ad accurately reflects your target page.

As an example of how to do this, letกs say you sell cheap widgets, and your ad is displayed for the keywords กcheap widgetsก. Write a report or an ebook on กHow To Choose The Best Cheap Widgetก and offer it for free on your name squeeze page, in return for their email address.

2. Use a special type of popup that doesn’t actually display in a new browser window, but กhoversก over your existing web page this type of popup is not detected by Google (nor for that matter can they be prevented by popup blocker technology), and works in a similar way to dynamic menus, which of course are perfectly permissable. I have been using this type of popup very successfully for many months in conjunction with Adwords.

You can get a free copy of the software I use by sending a blank mailto:[email protected].

3. Put popups on other pages Google does not stipulate that you should no popups on your web site, only on the target page for your ad. This means that if your target page encourages visitors to click through to other areas of your web site, you can add put popups on these other pages to help capture your visitors email address.

For example, if you have a long sales letter, try splitting it up onto two or more pages. Your popup(s) can be placed on any of the other pages. I use PopUpMaster Pro to ensure that the popup does not appear if certain links are pressed this means that you don’t show the popup to visitors who click through to read other pages of the sales letter or to order, but otherwise (if they leave your web site) you show them an exit popup to try and grab their email address before they are กlost foreverก.

Use one of the above methods, and you should find that you capture the details of many more visitors who click through from your Google Adwords ad and by doing this, together with an effective autoresponder campaign, your return on your ad could greatly increase too.

Steve Shaw creates systems and software for effective emarketing. For the technical edge on emarketing, and to claim some valuable bonuses, you can subscribe to his popular newsletter at http://takanomi.com/newsletter.

Copyright 2004 Steve Shaw

About The Author

Steve Shaw has been marketing fulltime online since March 2002, developing software products and systems for effectกive emarketing for more information see http://takanomi.com.

This article was posted on February 27, 2004

by Steve Shaw

Malicious Advertising

Malicious Advertising

by: Daniel Punch

Advertising is a necessary irritant in the world today. You can’t drive down the street without coming across an ad, either a billboard suspended over a road or a large poster plastered down the side of a bus. If you walk into a shopping centre it doesn’t matter where you look, you see an advertisement of some kind. Even the tables in the food court now have ads embedded in them, and on my last trip to Melbourne I noticed that they were starting to embed flat screen TVs into the tables to deliver the full commercial experience to your meal. If you jump on the Internet you have to contend with popups and banner ads, with some advertising agents being ruthless enough to write malicious code that embeds the ad into your computer so that you still receive the popups even when you’re not at the original site.

In the past, popups and banner ads have been easy enough to avoid with the right software installed (incidentally, am I the only one who finds popup ads that advertise popup blockers tremendously amusing?) but now the software developers have worked their way around that little problem. The solution was simple; sell advertising space in your software, not just on your web page.

As much as I like to complain about this new idea, it does come with a significant upside. These days, not all Shareware applications drop out after a limited period of use, nor do they constantly remind you to register. Having ads in the software provides the application developers with the necessary funding to live but leaves the user free from having to pay to use the software. It ends up being in the developerกs best interest to ensure that the user continues to use the software for as long as possible, because that means an increased income. In my opinion this was a brilliant idea, and I wholeheartedly supported it until they started building unblockable popups into the software.

The gaming world is getting in on the act as well, which could be both positive and negative. The Internet provides the functionality for games to constantly update the virtual world with new billboards, TV ads, clothing and so on, keeping the content fresh and the ads current. From an advertising standpoint itกs an amazing idea, people are spending less and less time watching TV and more and more time immersed in virtual worlds. The interactive nature of the ads means that they will remain in a playerกs mind for a lot longer than the TV ad break that can be walked away from, flicked over or simply ignored. The game developers on the other hand now have an added source of income, meaning that they can take more risks without the fear of losing money.

Advertising in games is not a new idea, the soft drink ก7Upก created a game many years ago called กCool Spotก, which had the player controlling a red dot with sunglasses in his quest to collect 7Up logos. The game was remarkably solid, leaving the players to enjoy the game while still getting its message across. I played it a long time ago as a child, but I still remember how much fun it was and exactly what product it was pushing. Pepsi released a Playstation game called กPepsi Manก that involved a blue and white striped superhero running around collecting cans of Pepsi. Red Bull got in on the game with กWipeoutก featuring ‘red Bullก banners and a loading screen bearing the phrase กIncrease your reaction time with Red Bullก. กWorms 3Dก featured Red Bull as a power up. กCrazy Taxiก had customers jump in the playerกs taxi and holler ‘take me to KFC!ก or any of the numerous other licensed locations in the game. ‘true Crimeก had the characters dressed in กPumaก attire, with the main character changing his outfits several times throughout the game. Until now Iกve always thought that the ads in games were amusing and, so long as they didn’t interfere with the playing of the game, I was all for them. However, there are new ideas afoot that seem set to change my mind.

The main problem I have with ads in games now is the same as my issue with Pay TV. You’re shelling out a lot of money for a product (new games being sold for upwards of $50.00 U.S.) and you’re still getting ads. If developers are going to start flooding my entertainment with advertising, Iกd like to see a significant drop in the price of games.

The other big issue is that of spyware. Until now, spyware has been a hated part of existence. This malicious software digs its way into your system and collects information about you: your Internet surfing habits, the contents of your hard drive(s) and even the unblocked ports available on your computer. This has lead to the necessity of loading a system with antispyware utilities to run alongside the popup killers, antivirus programs, firewalls, registry guards and whatever other protective measures a paranoid PC user has to implement. Now paradoxically, someone has had the กfantasticก idea of building spyware into software, and games in particular.

In the future the games that youกve just paid such a high price for will sit there monitoring you in the background, watching your every virtual move. Then they can target ads that are more likely to have an impact on you based on the contents of your hard drive or your Internet surfing habits. The best part about it is that as soon as you click กI Agreeก and install the software, it becomes legitimate and youกve agreed for them to access information about you. Many software products already feature clauses in their license agreements that have the user permitting the developers to collect กanonymous information in order to provide the customer with a better experienceก. The other part of this that irks me is the fact that Iกm going to have to have my computer connected to the Internet and chew through my download limit just to play a singleplayer game.

In the end, I suppose that thereกs no way to avoid advertising in our current world. Having it implemented into software and games was simply the next logical step. I suspect that I will be looking to download the inevitable กAd Blockerก cracks that I imagine will appear shortly after the wholesale introduction of advertising into the gaming industry, but I do believe that with appropriate tact and respect for privacy, advertising could turn out to be a positive addition to the interactive experience.

About The Author

Daniel Punch

M6.Net

http://www.m6.net

[email protected]

This article was posted on January 17

by Daniel Punch

New Hover Ad Technology Instantly Increases Your S

New Hover Ad Technology Instantly Increases Your Sales

by: Satyajeet Hattangadi

First Generation The Popup

Popups, if you’re somehow, strangely, not familiar with the term, are those little windows that open when you visit certain sites.

Popups are secondary browser windows that are opened up using JavaScript code. The properties of this new browser window are set in such a fashion that the new window does not have an address bar, status bar or the menu.

Until about a few years ago, the popup was considered to be the biggest breakthrough in advertising on the web.

When they were first introduced they were a great success and clickthrough rates went through the roof.

Exit the banner ad enter the popup.

Web marketers could interrupt whatever a visitor was viewing, by launching a secondary window on top of the first to draw attention to their advertisement or optin list or any other item that they wished to get the attention to.

After a while, like most good marketing tools, popups started getting abused. Popups would open secondary popups and eventually by just visiting page that has a single popup in it, you would end up with a barrage of say about 1520 popups. This was exploited by unscrupulous marketers to the fullest, especially those hawking porn sites.

Of course, webmasters who were in tune with the sentiment of visitors, soon began to use cookies to track if the popup was already shown and ensure it was not shown more than once per visitor.

But, frustrated visitors soon began complaining about popups.

Popups are your problem? Get a popup blocker.

Looking at the need of website visitors, software companies soon came up with popup blocking software. These applications read all the code thatกs going to the browser and if they find any JavaScript in the page code thatกs trying to open a window, BAM, it deletes that part of code. So Bye Bye popup!

Generation Two The PopUnder

Not to be left behind, web marketers came up with another version, the popunder, which still launched a secondary window but placed it below the primary window. In most cases, the visitor didn’t even notice this popunder until they closed the primary window.

Of course this was less intrusive, but a pain nonetheless and you don’t get an award for guessing what happened next.

Yes you guessed right, the popup blockers soon started blocking popunders as well.

Generation Next Enter Hover Ads

What the beejeezus are Hover Ads? They are floating ads that popup blockers can’t stop.

The technology that creates Hover Ads is not new. In fact, it’s been available to web designers for at least 2 years now as DHTML (thatกs Dynamic HTML to those who don’t know).

These ads cannot be seen by older browsers like Internet Explorer 3.0. But since most netizens are using browsers (IE 4.0 and above) that are capable of displaying this code this type of advertising has started enjoying a rise in usage.

Hover Ads are DHTML layers which can be selectively moved and displayed over the primary page thatกs being displayed. The basic code is still JavaScript, but since a new window is not being opened, the popup blockers can’t figure out that an advertisement is being displayed.

These layers can be animated, moved around, made to appear once per session, shown after a delay, etc.

So that makes you ask กWhy should I switch from regular popups to Hover Ads?ก

The one and only compelling reason. Popups can be blocked! Hover Ads can’t.

So the bottom line is, if you use popups as a part of your online marketing strategy you’re losing out on a lot of potential revenue, coz what they can’t cant see they can’t buy!

Some statistics that make Hover Ads a compelling technology to use:

The Alexa Toolbar can now block pop ups (10,000,000 users not seeing your AD).

The Netscape 7.0 Browser has a built in popup blocker (almost 52 million users never seeing your popup ad).

Earthlink provides its users with a popup blocker (Prospects who cant see your ad: 5,000,000).

AOL released version 8.0 with Popup Blocking capabilities. (Total Subscribers: 35,000,000).

Bottom line: 40 million customers never see your advertisement!

Hover Ads, on the other hand, cannot be stopped by blocking software. Their technology is regular JavaScript that runs well in all modern environments, so they are relatively safe to deploy on your site.

กSo how can I add Hover Ads On my Website?ก

If you are looking for a free way of doing this then there are freely available JavaScript snippets that you can put to use on your site today without buying any fancy software.

A sample of code can be obtained from CodeLifter.com

The drawback here is that you would need in depth knowledge of JavaScript coding, which not many people know about.

Another approach is to use high end HTML editors like Dreamweaver which have DHTML scripts included under the กLayersก menu. Then again, Dreamweaver is an expensive software.

Any other easier option you ask?

One software that quickly automates the creation of Hover Ads, using a simple 3 step interface is the Hover Ad generator (http://www.novasoftinc.net/hoveradgenerator)

The Hover Ads created using this software can be fully customized and are very professional looking.

I especially like the optin style Hover Ads which lets your prospects sign up for your optin list by simply clicking a button. You subsequently receive a mail with their name and emailid.

Iกll let you look up the other four styles on your own.

(http://www.novasoftinc.net/hoveradgenerator)

Summary:

If you use popups on your website, chances are pretty good that they are being screened away by some software or another. Perhaps even by your visitorกs ISP without any active attempts on your visitorกs part to block them. You’ll need to do something about this situation and soon.

กSo, what choices do I have?ก

1. Do nothing. Pray that your content is good enough to attract visitors.

2. Visit CodeLifter to get your FREE layer generator script. You will be stuck with one style, though, if you just cut paste. If you know JavaScript you can modify it as per your liking.

3. Use Dreamweaver or your HTML editor, if it has layers support.

4. Check out Hover Ad Generator at http://www.novasoftinc.net/hoveradgenerator. You can grab a FREE trial.

About The Author

Satyajeet Hattangadi is the Owner of Novasoft Inc, a software solutions provider, who specializes is affordable customized software solutions. Grab a FREE trial of Hover Ad Generator at

http://www.novasoftinc.net/hoveradgenerator

This article may be reprinted as long as the text and resource box are kept intact, and the links remain live and spiderable.

This article was posted on April 15

by Satyajeet Hattangadi