Book Printing Through the Millennium

Book Printing Through the Millennium

by: Paul Hood

Book printing might sound like a boring niche that doesn’t much over each turning year. That’s why you might find it surprising that like letters and the alphabet, book printing tells a far more astonishing story than what we usually know of.

There had been many developments that had great effect on book printing. The technology that spawned the making of records and preserving them was started by the Sumerians in the form of cuneiforms. Cuneiforms are an ancient wedgeshaped script used in Mesopotamia and Persia. Stone tablets would later give way to papers which would then be the main medium of the books as we know it today. Large volumes of books found a home in the Alexandria Library in Egypt during the reign of King Ptolemy I Soter. Ptolemy instructed his scouts to collect every possible book there is in the civilized world and bring them to the library for safekeeping. Original works were duplicated and was promptly returned to its rightful owner. Those returned were the duplicates of course. It would have been interesting to know how the owners reacted upon finding out that they were given mere copies of their books. Then again, we’ll never know. One thing’s for sure, arguing with a king is not good for your health.

Of all the events that transpired having an impact on the printed book, none have greater effect than the invention of the movable type. This process has been used by the Chinese as early as 1041 and in 1403, the earliest book was printed in Korea. Though similar in process, Johann Gutenberg’s invention would have a far greater contribution to the printed book as his movable type was able to print many copies of the same text quickly. Something the Chinese and Korean types failed to do. Gutenberg’s pioneering invention paved the way for later innovations and would serve as the spark for the success of future printers and publishers.

Today, printers can churn out thousands of books in record time. The invention of advanced printers capable of printing thousands of pages in a minute has made this a reality. Due credit is given to the pioneering spirit of early civilizations and of course Johann Gutenberg for making mass production of the printed book a possibility. This rich history has given us modern people the comfort of having books readily available.

About The Author

Ariel Velasco goes by the author alias of Paul Hood. This author is into books and writing. Reading is an essential part of his life and this has lent a considerable influence in his writing. Well traveled and would always want to travel more. He loves learning more about people and their ways. Took up a Bachelor of Arts in Sociology to further this fascination and had a fulfilling educational experience having been exposed to a wide spectrum of people. Always ready for new opportunities to learn and have a great deal of interest in different fields of expertise.

For additional information about the article you may visit http://www.uprinting.com

[email protected]

This article was posted on February 03

by Paul Hood

Varnish Your Printing and create New Dimensions

Varnish Your Printing and create New Dimensions

by: Robert Kennedy

Offset Printing Varnishing techniques

Think for a moment. Is there a particular brochure or printed piece that stands out in your memory? Can you recall what feature or features have kept it with you!

Could it be graphic design? Photo placement? Typography or layout? Unusual format or innovative printing affects?

Learn the many techniques for incorporating varnish into your next printed piece. Varnished continues to be a great way of protecting and enhancing printed matter, but many graphic designers miss this in the element of design.

So you have that special promotion you are working on. It really needs to ‘stand out from the crowd’! One of the easiest and effective ways is to do it with varnish! You don’t get a second chance to make of first impression.

What is varnish?

Varnish is a variation of printing ink. It can be clear or tinted, glossy or dull, and it performs on a printing press as normal ink.

>From the production viewpoint, varnish is a sealer that overprints ink and paper helping to protect the finished printed piece from being scratched and scuffed. From a design viewpoint, dull varnish is sometimes used to reduce glare on glossy paper and thus increases readability.

For design effects, gloss and dull varnishes are used independently or in combinations. They can make a sheet glisten or make it appear smooth and shiny. Try spot varnish to add an enhanced appearance to photography, increase vibrancy of colors, or add interest and clarity to charts and diagrams.

Independent varnishes can run ขin the backgroundข and will attract the reader, in a very subtle manner to their presence.

Varnish does not always need to be combined with conventional printing inks. Varnish is interesting and appealing when used on its own. To create a tinted appearance you can add a small percentage of ink to varnish. This will print with a tinted transparent look that cannot be easily duplicated adding a dimension that is simply not achievable and any other way.

What are your options?

Ink, paper type and type of varnish (Matte or gloss, tinted or nontinted) must all be considered when deciding on the varnish effect you are trying to achieve. Sales, design and production staff should discuss these projects in the estimating/ production planning stage to ensure desired results are printed.

For most printed matter where varnish is being applied coated (glossy) paper is your best choice. Uncoated papers tend to absorb more of the effect and have a rougher surface.

Whether you use gloss varnish, dull varnish, tinted varnish or play one off against the other your viewers will enjoy the uniqueness of the design and print. Your printed piece will be remembered by a higher percentage of you audience and in some cases kept just as a collectors item.

I have been in the printing industry for many years. In 1986 I read many of the varnishing techniques that I employ in catalogue sent by one of our paper suppliers, entitled ‘Varnish Techniques’ by SD Warren Company. I have kept this catalogue and used it as a tool to help illustrate the finished results of various varnishing techniques. Yes, this catalogue is varnished. It is 2005 now, and I have decided to scan the actual pages that demonstrate and explain varnishing techniques used by commercial printers today.

http://www.weprintcolors.com/varnish/index.htm

Enjoy

About The Author

Robert is the marketing director of an online print and design firm http://www.weprintcolor.com. Robert covers all aspects of graphic development, deployment and digital media design services.

This article was posted on January 09

by Robert Kennedy

Google Tests Expanded Search To Include Printed Wo

Google Tests Expanded Search To Include Printed Works

by: Jakob Jelling

Google Labs is currently testing Google Print, which returns results from within scanned printed books along with Googleกs standard web search results. The searcher doesn’t have to do anything special the printed work results are already included in the Google database. Searchers have the option of narrowing their search by including, for example, the word กbookก in their search terms. For example, a search on กhome repairก might return a variety of web sites, online merchants, etc., while changing the search to กhome repair bookก will help filter the results to include more material scanned directly from books.

Publishers don’t want their entire books read online of course, so Google limits the number of pages a single user may read at any one time. A user can see the page where their search was found, plus they can go two pages forward and two pages backward from their original result page. Google provides links to merchants where the book can be purchased. Google earns no revenue from book purchases, but they do display their contextual advertising within the Google Print results, and they share this with participating publishers.

Once youกve found your search terms in a book, you can then enter additional search terms that will be limited to the book itself, rather than the entire web. Googleกs selection includes both fiction and nonfiction, technical reference and professional books, textbooks, and more.

Since Google Print is currently in testing, a searcher won’t necessarily find results from every book they expect to see. As the program grows, Google has indicated they will continue to add books to their searchable database. Publishers who want to participate can do so for free.

By Jakob Jelling

http://www.sitetube.com

About The Author

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

This article was posted on November 08, 2004

by Jakob Jelling

Worn Out Brochure Design Is Keeping Small Business

Worn Out Brochure Design Is Keeping Small Business Owners Down

by: John Jantsch

I got another one of those calls the other day…Can you make me a brochure?ก Many business owners have been sold on the notion that they need a trifold brochure or they are not in business. Forget it…everybodyกs got one and no one uses it.

Your potential clients need an education. They need to know how you are different. (The typical trifold brochure simply confirms that you are the same.)

Every small business should create the following pieces of information and format them in a way that allows them be printed inexpensively and updated often. I like to call this approach, the Marketing Kit. Your marketing kit starts with several professionally printed pieces that are the framework for up to 10 or 12 different educational documents. The core components are:

1. A pocket folder A multiuse workhorse, this piece alone, if designed well, can send the message that you are in business to stay. (This one will cost a little but it has many uses)

2. A marketing template This should be a professionally printed piece that carries your logo and contact information but is different than your letterhead. This is the base piece then for the following pages that insert into your pocket folder. Your actual marketing files can be MSWord type documents that are laser printed. This gives you the ability to change and update your content and also allows you to tailor your marketing kit content to specific prospects.

Some combination of the following pages should be created for your marketing kit.

+ The Difference Page Hit them with how you are different and shower them with benefits of doing business with you. Don’t tell them what you do. I like to keep this one to the top 3 or 4 things that you do that your target market will value. Think benefits that are unique

+ A list of services Okay, now tell them what you do or what you offer.

+ Case Studies Pick representative clients or industries and outline how your product or service solved someone elseกs challenge. People learn in different ways and case studies allow them to see themselves getting relief. I think this format works well. State the situation, the problem, your solution, the result. Over time you can collect more and more of these and draw upon the ones that fit an industry or problem that in relevant to your prospect.

+ Testimonials Get quotes from real live clients and create a page titled กSee what others have to say about us.ก These quotes can be some of the strongest selling tools you have. New technologies make it easy to create audio and video testimonials too.

+ Process Description Show them how you do what you do. Create detailed checklist and flow charts that show them how you keep your promise. In many cases you have these anyway but by making them part of your marketing you can demonstrate how much more professional your organization is. These also help you justify why you charge a premium for your services. Many people underestimate how much really goes into delivering a quality product or service. So show them.

+ Your Story Many companies have interesting or even gut wrenching histories. Tell them your story in an open, honest, and entertaining way and you will win their hearts as well as their heads.

All of the above pieces can, in many cases, be word processed files that are laser printed onto the template I described above. You can learn even more about how to use this unique tool here

This format allow for very inexpensive printing and a great deal of flexibility when you need to update, change or even personalize your magnificent marketing materials.

Want to quickly create your own magnificent marketing materials. Join me as I coach up to 10 other small business owners through the process of creating marketing materials that educate and sell. Once a week for 4 weeks we will meet via teleconference to create and critique your written marketing kit content based on the above article. Each participant will also receive a workbook, feedback and reallife example marketing kits produced by John Jantsch for his clients. Find out more by sending an email to mailto:[email protected]?subject=Marketing_Kit

Copyright 2004 John Jantsch

About The Author

John Jantsch is a marketing coach and creator of the Duct Tape Marketing System. You can get more information about the Duct Tape System and download your free copy of ขHow To Create the Ultimate Small Business Marketing System in 7 Simple Stepsข by visiting http://www.DuctTapeMarketing.com.

This article was posted on December 02, 2004

by John Jantsch

Graphic Designers 101

Graphic Designers 101

by: Nash Ville

Being a graphic designer entails hardwork, dedication and the passion for what you are doing. Some people might think that it’s just easy to do all those web and graphic designs. Well, it’s not! As a graphic designer, you have to cope with the constant technological advancements so that you you’ll have a chance in the tough competition. One of the latest technologies today is full color printing. To know the worth and benefits of full color printing is critical in the graphics industry as it increases the appeal of any designer’s artworks because it has the amazing capacity to capture an audience and maintain viewers and readers.

To maximize the value of color in your printing jobs, it is necessary to understand the way color is transformed from your monitor to the paper it is printed on. When designing your graphics on the computer, the colors appear in RGB (red, green and blue) format. This is how your television set and the monitor generate images. When viewing the printed output on paper, it appears in CMYK (cyan, magenta, yellow and black) format. It is essential to recognize the effects that the abovementioned change in the color format has on your design if your project is color critical and colors must be as close as possible to your initial expected color. In order for your target color to match the printed color, be sure to set up your file in CMYK format as printing companies will print directly from the file without comparing it to the onscreen image.

Pantone process color guide is a useful tool for maintaining your desired color image. This guide contains CMYK values for more than 3,000 colors which allow you to see the printing color that most accurately matches your desired color. Also, the guide shows how the color is affected by the different types of paper your image might be printed on.

Here are some helpful tips you must always remember when preparing files for full color printing to maximize the printing quality of your designs. First, ensure that the resolution is at least 300 dpi. Then, set up your file in CMYK instead of later converting it to CMYK. Next, check the CMYK % values against a Pantone book. Also, convert the files by yourself instead of letting the printer to do it for you. Finally, try using a calibrated monitor and colors within the CMYK color space.

Using color in printing is said to increase readership and information retention. And, to understand the difference between the various color formats and learn to use the appropriate tools other than your eyes to define colors will allow you to avoid common mistakes which can be a graphic designer’s worst nightmare.

About The Author

Nash Ville

For questions and comments about the Artcile you may contact The Postcard Printing Moderator at 888 888 4211 or visit http://www.mypostcardprinting.com

[email protected]

This article was posted on January 24

by Nash Ville

Things That You May Want To Know Again About Your

Things That You May Want To Know Again About Your Site

by: Florie Lyn Masarate

Before starting to write anything for your site, you should have a definite concept on what you want to achieve with your site. Everybody has one, why not you is not a reason enough. In case you do not know, websites are quite expensive to build much less to maintain. Although it surely says a lot about your company and people can access them easily if they with computers part of the households and businesses nowadays. Having known what you want to achieve, it should be the solid structure that your site should reflect.

Do not use more than one designer or studio to design your site. You would think it wonderful having many creative minds pouring out their ideas for your site alone. But then, one factor of a website is its consistency. Having these different designers trying to put their own mark would make your site looking as if it is in shambles, with no single theme at all. Imagine the confusion it would give your readers. You may not want to be in their shoes in this case.

Site maintenance can be as expensive as its development, even more. It is always best to save some money for the rainy days, as they say. In this case rainy days would be maintenance that your site would require from time to time. This is the upgrading, expansion and editing of graphic designs or texts to keep up with the needs and the changing times. Money is a consideration even after you already have your site.

Take into account that what you have in your printed media should not always be the same as the ones on your site. If people have already read your print materials likes brochures and catalogs, chances are they would not want to read the same things when they connect to your site. As these same people are already tired of the numerous words they encounter in prints, they would prefer having them less in your site. This will bring a small relief if they are not thankful first. It would be best to develop a content exclusively for your site and not copy paste the things already in your printed materials.

And speaking of printed materials, never forget to include the address of your site into them. Having paid already for these prints, why not make the most of the good it can offer. By putting your site on these prints, you are paving the way for the readers to access some additional information that they did not yet read from your printing materials. Just think how disappointed they would be, taking some time to visit your site, and finding the same things that they have seen already.

For comments and inquiries about the article visit http://www.ucreative.com

About The Author

Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

This article was posted on August 11

by Florie Lyn Masarate

Not So Stationary Stationery

Not So Stationary Stationery

by: Beth Brodovsky

The elements and functionality of the basic stationery system is changing. With the advent of email, fax, web and cell phones, stationery systems must be adjusted to meet the needs of today’s business.

Business Cards

The biggest change by far in business cards is the amount of information they contain. Current cards often juggle multiple phone numbers, email, and web addresses as well as one or more street addresses. Companies are adopting logos with taglines and sometimes subtaglines. We have even seen mission statements and bullet lists of services and product lines printed on cards. To corral the potential chaos, think carefully about the purpose of the card and how the end viewer will use it.

Secondary information such as alternate addresses can be positioned away from the key content on the back of the card. Web and email addresses are now easily identified and no longer need กhttp://,ก กwebก and กemail.ก Alternatively, try a mini CD — a business card sized disk that can contain an interactive presentation.

Letterhead

It is not what letterhead says, but how it is used – and not used that is changing. Many businesses now use email for their primary correspondence. Sending invoices, thank you notes and proposals electronically drastically reduces the reliance on printed stationery.

While situations remain where professional communication requires a printed letter, the quantity of letterhead ordered can be reduced for many businesses. Corporate address, main phone and fax numbers and website should be still be included. Reserve personal information, such as email and cell phone numbers for individual business cards, even if there is only one person in the business.

Envelopes

The standard #10 business envelope is still around. Known as the กbillก or กinvoiceก size, we like to create distinctive designs that stand out and beg to be opened. Invest in having your logo printed in your corporate colors on paper that matches your cards and stationery. Mismatched mailings look unprofessional and derail your brandbuilding efforts.

Whether professionally done or output on your desktop printer, affixing a label that coordinates with your other stationery instantly turns plain 9×12 and other envelopes into pieces of your branded system without having to invest in printing envelopes in sizes you only use occasionally.

Some things never go out of style

When developing a stationery system, don’t just think about what you กshouldก have, think about how you work and plan a system that helps you get the job done from both a practical and a marketing perspective.

About The Author

Beth Brodovsky is the president and principal of Iris Creative Group, LLC. Brodovsky earned a Bachelor of Fine Arts in Communication Design from Pratt Institute, New York. Before launching her own firm in 1996, she spent eight years as a corporate Art Director and Graphic Designer, providing a sound foundation in management and organizational standards and structure. Iris Creative specializes in providing marketing and strategic communication services to clients in service industries and small businesses. For more information contact Beth at [email protected] or 6105672799.

This article was posted on September 08, 2003

by Beth Brodovsky

Make Your Web Site Work More So You Can Work Less

Make Your Web Site Work More So You Can Work Less

by: C.J. Hayden

Do you know how your web site fits into the overall marketing strategy for your business? Do you have a strategy for your web site as a marketing tool? If you’re like many entrepreneurs I speak with, you probably don’t.

All over the world, small business owners are spending thousands of dollars on building and maintaining web sites without being able to answer one big question: What do you want your web site to do?

Creating a web site without a marketing strategy can be an expensive and timeconsuming mistake. Hereกs an illustration from the more familiar world of paper and postage. Imagine that you hired a graphic designer, printed 5000 fourcolor trifold brochures, and when the boxes arrived, you asked yourself, กGee, what shall I do with these?ก

That scenario may sound a bit embarrassing as it stands, but letกs take it further. Suppose the first idea that occurs to you is mailing your new brochure to a list of 500 names you collected by exhibiting at a trade show. But then you realize that you didn’t design the brochure as a self mailer all 6 panels are filled with graphics and copy.

To mail your brochure, you will now need 500 envelopes. Of course you want to use the ones printed with your address and logo, but how much do those cost a piece? And do you have 500 in stock? What will be the cost in money or time to get envelopes printed, addressed, and stuffed? How long will all this take? Was any of this in your budget when you had the brochures printed?

The brochure example can tell us much about what goes wrong in creating web sites. Many sites are constructed to be simply electronic brochures. Entrepreneurs often get their sites designed by sending their printed brochure to a web designer, and saying, กPut this on the Web.ก

So hereกs what is wrong with that. If you want your web site to attract traffic, your web site must be DESIGNED to attract traffic.

You have a choice in designing your site and integrating it with your overall marketing strategy. You can choose to make your site an electronic brochure with no consideration of how to attract visitors built into the design. If you do this, it means that you must direct traffic to your site by other means advertise, promote, exhibit, speak, write, network, prospect, mail, call, etc.

Unfortunately, most small business owners find this out after the fact. They put up the site and then slowly realize that no one is seeing it. So they start spending time and money on banner ads, online malls, classifieds, postcards, bulk email, posting articles, exchanging links, and more.

The alternative is to design your site to attract traffic in the first place. If you’re going to spend all the time and money to build a web site, doesn’t it make more sense to have the site bring you customers rather than you having to bring customers to the site?

To create a hightraffic web site, it must be searchengine friendly. 8590% of all web site traffic comes from search engines. When a customer types in a keyword phrase you hope will bring them to you, your site needs to be one of the top 1030 results shown or that customer will never get to you. To earn top positions in the major search engines, you or your web designer must know the guidelines each engine uses to create its rankings, and mold your site to meet them.

Some of these guidelines relate to the content of your site, and how it is organized. Others have to do with the technical details of how your site is constructed. If you don’t want to know these specifics, youกd better hire someone who does. Thatกs the problem with letting just anyone who calls themselves a web designer create a site for you.

Looking at a designerกs portfolio of completed sites will tell you only a small part of what you need to know about their abilities. Who wrote the content for those sites? Who designed the page layout and navigation? Where did the graphics come from? And hereกs the most important question: What did the designer do to make those sites searchengine friendly?

Itกs a rare person who possesses the fourway combination of design ability, technical expertise, marketing knowhow, and search engine savvy to create an attractive, useful web site that will attract traffic AND generate paying customers. You know which of these capabilities you already have, and what new skills you’re willing to learn. Make sure you hire people who have the rest.

About The Author

C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at http://www.getclientsnow.com

This article was posted on July 02, 2003

by C.J. Hayden

Printing Development For Best Outputs

Printing Development For Best Outputs

by: Marlon D. Ludovice

Printing, name used for several processes by which words, pictures, or designs are reproduced on paper, fabrics, metal, or other suitable materials. These processes, sometimes called the graphic arts, consist essentially of making numerous identical reproductions of an original by mechanical means, and the printed book has thus been called the first mass product.

The history of printing, which by its very nature is considered to be the most thoroughly documented of any history, practically identical with that of relief, or letterpress, printing (printing from a raised surface). Historically speaking, the bulk of all printing has been produced by this entirely mechanical method. Modern printing techniques, however, increasingly rely on photomechanical and chemical processes. In recent years computer technology has become important and adds up to the complexity of the printing procedures.

The various printing techniques were long been observed by ancient communities. In fact in the application of signet stones is possibly the earliest known form of printing. Used in ancient times in Babylonia and elsewhere, apparently both as substitutes for signatures and as religious symbols, the devices consisted of seals and stamps for making impressions in clay or of stones with designs cut or scratched on the surface. In the east, Chinese favorable invention made available the use of paper. However, in the west movable metal type was first cast with printing paper on the middle and use oilbased inks.

Today, the machine is used to transmit the inks from a printing plate to the printed page called a press. The first printing presses, such as those of the 16th century and earlier, were screwtype presses designed primarily to bring pressure on the printing form, which was placed face up in a flat bed. The paper, generally dampened, was pressed against the type by the movable surface, or platen. Then the next thing was the introduction of iron as the substitute for the screws. In 19th century improvements included the development of the steampowered press; the cylinder press, which uses a revolving cylinder to press the paper against a flat printing form; the rotary press, in which both the paper and a curved printing plate are carried on cylinders; and a practical perfecting press, which prints on both sides of a sheet of paper simultaneously.

The modern printing process is now largely controlled by computers. Printed images can be created from data gathered from images either scanned into a computer or obtained from a database. Once the images are in the correct format, image carriers are created which are then either printed from directly or fed into the printing machine’s memory. These provide information about color strength and positioning of images. They can also set the parameters for the type of material to be printed. Selfmonitoring computers known as closeloop systems can now measure and correct the performance of the printing press to preset parameters, to ensure that an image of the correct quality is obtained. Such filmfree systems able to project images on to the image carrier offer time and cost savings.

The modern printer is now a computer technician, not only requiring printing skills but also the ability to control the complex machinecomputer systems that can produce thousands of copies per hour. Training is no longer a craft apprenticeship but may involve computer simulation systems, which create and duplicate all the operations of a real printing machine using special dedicated software. This is now the modern way of printing, a fast and more efficient way of reproduction is being offered to us by different printing company. How lucky we are that we have this technologies that help us do the job smoothly.

About The Author

Marlon D. Ludovice

Actually I’m not fond of writing, I don’t even write at all. I am not expecting to be in this field. But nevertheless, I love to read books…almost everything interest me. Reading is my passion! And now that I am in an article writer team, writing gives me an additional thrill in myself…Before I love to read books but now I’m also in a writing stuff. I can say that I am not a good writer but I am always trying to be one.

For additional information and comments about the article you may log on to http://www.aprintingpress.com

[email protected]

This article was posted on April 13

by Marlon D. Ludovice

Paper Talk In Printing

Paper Talk In Printing

by: Florie Lyn Masarate

A small factor but otherwise needs some consideration in printing is choosing the kind of paper your print job would be printed on. A few designers do not give much thought about this issue. Some may have techniques so that the color in whatever paper printed on would not affect the prints. Some just do not give a damn about it as long as they have done their work. Let their clients worry about it later on.

The first is opacity. This refers to how much you can see through the paper. You would not want your prints put in a paper so transparent you can actually what is on the next page. And think about the readers. Although reading your prints would be a challenging experience, many would not be too happy straining their eyes to read your texts.

Second is thickness. This is how thick the paper is. Judging the thickness from how much the paper weight is fallacious. Light papers can weight as much or even more than the heavy ones. If you want your printing to appear that they consist of more pages than they actually do, use thick papers. Have you ever seen postcards printed on thin papers? Then thick, it is.

Brightness is the third. Paper can be like mirrors that reflect light thus bringing more life into your prints but oftentimes can be a source of sore eyes. Coated stocks reflect more light than uncoated stocks. You should know when and when not to use bright papers for your printing jobs. You would not want to require your readers to wear sunglasses when reading your work.

Lastly is the strength. Exactly how strong and durable your paper is? Is it strong enough to hold up to people browsing them again and again? Or do they show signs crease and breakage the instant you try to scan it? Knowing how strong your paper is to endure having to go through many scanning hands is definitely a plus factor. Printing jobs are something you may want to preserve as a reference or as a trophy of your oncecareer as a writer. Or just something you can show your greatgreat grandchild in the future.

Choosing the perfect paper for your printing needs can assure you of having the perfect result. This can be expensive but thinking about the result it can give you can make up for that. Choose your paper stock and choose wisely. Remember your readers of today and your future grandchildren.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

About The Author

Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

This article was posted on August 11

by Florie Lyn Masarate

Will The Online Quiz Make The Old Fashioned Printe

Will The Online Quiz Make The Old Fashioned Printed Quiz Obsolete?

by: Brian Fong

Q. Can you tell me the benefits of publishing an online quiz versus a printed one?

A. Well, the first benefit of publishing an online quiz that comes to mind is the fact that itกs an outstanding way to drive traffic to your web site. People love quizzes and they take ones that are printed in magazines all of the time. Itกs reasonable to assume that if these same people knew about the existance of an online quiz that they would beat a path to your home page.

Another great feature of offering an online quiz is that you can change the subject regularly. In fact, you could offer a subscription where members sign up to be notified whenever a new online quiz gets posted.

An online quiz can also be used as a sales tool. One of the best ways of accomplishing this is to link your quiz questions to affiliate sites where you earn money when people make purchases. Then you can have a กscavenger huntก online quiz where people have to visit those sites to find the quiz answers.

People also like to take an online quiz because they can get instant scoring without having to turn the page upside down, or flip to the end of the magazine, to find out how they did. You can even design your online quiz so that it gives instant feedback after every answer is entered.

One last thing to consider is that you can create keywordrich versions of your online quiz and then post the URLs to search engines. That way you will not only get search traffic from people who like quizzes, but youกll get traffic from people who are searching on the terms that you include in your online quiz!

So, while itกs not likely that a printed quiz is going to become obsolete any time soon. The Internet has once again forever impacted the way that we communicate. Todayกs latest example? The online quiz.

About The Author

Brian Fong runs the popular quiz site http://www.QuizFaq.com

Quiz Faq Your solutions for the quiz.

This article was posted on August 09, 2004

by Brian Fong