Learn How To Use These Six Explosive Marketing Tec

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

by: Reginald Turner

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

You could have the best opportunity, product, or service on the internet, but if you are not getting any traffic to your website, what does it matter? Getting massive traffic to your website is just the beginning of being successful over the internet. Nevertheless, itกs not the end.

Although getting traffic to your website should be your main focus, there is just more to it than just getting traffic to your website. In the next following section, we will talk about the six explosive marketing techniques that you would have to apply to your internet marketing efforts in order to become a successful internet marketer.

1.Testing When you are marketing over the internet, you are going to have to know what works and what doesn’t. Thatกs why you are going to have to experiment with different types of advertising to find that out. If you are experimenting with different types of advertising, how are you going to know what type of advertising is working? This what leads me to the next following marketing technique, Adtracking services.

2. Adtracking Services Ad tracking services are a great way to test which form of advertising is working and which is not. Some of these services are capable of keeping track of your hits, sales, etc. To find an ad tracking service, just go to a major search engine and type in กAd tracking servicesก and plenty ad tracking services will come up. After this happens, do some investigating and choose the one that is best for you.

3. Website Design You want to make sure that you have a decent looking website to promote your product or service. Don’t get to caught up in all the fancy graphics when it comes to designing a website. These fancy graphics that you see on other websites could cause your website to load real slow. You must remember when people are browsing on the internet, they like to get on a website to find what they are looking for and get right off. If your website takes a long time to load, you could loose a lot of sales. When you design your website, make sure you use gif or jpeg graphics because they load really quick. Remember, the amount of time it takes your website to load, could determine how many sales you are going to make, or lose.

4. Good Content Itกs very important to have good content on your website. The product or service that you are promoting should strongly state the benefits. You should talk about how the benefit of your product or service could improve the quality of their lives. Remember, people are not concerned about the features of your product or service, but they want to know what it can do for them.

5. Website Traffic If your internet business is going to survive over the internet, you are going to need a lot of traffic, but just not any kind of traffic. When you are marketing over the internet, you are going to need to get ‘targeted traffic.ก What do I mean by targeted traffic? For example, if you are promoting a service that deals with selling envelopes, you are not going to promote it to people interested in health care are you? Absolutely not. You want to make sure you market to an audience that is interested in your product, service, or business opportunity. For example, if you are promoting a service selling marketing software, make sure you find an audience of กinterested buyersก who are interested in marketing software. If you don’t target your audience, your career as an internet marketer will be short lived.

6. Time Management Again, going back to the adtracking service. If you use an adtracking service to track your marketing campaigns, you could use the statistics from the ad tracking service to tell where you should spend your time marketing. For example, lets say you use two different methods of marketing such as ezines, and submission software. Now you go to your ad tracking service to check the results of the two marketing methods that were just mentioned. You find out that your marketing in ezines bought you 1,000 hits, and your marketing using the submission software bought you 100 hits. I would not tell you to stop using the submission software because obviously itกs bringing you hits. It will make more since to spend most of your time marketing in ezines because it brought you more hits. Iกm definitely not saying what was mentioned in the above example will happen, but it just gives you an indication where you should spend most of your time marketing.

This article was not written to critique internet marketers in any way. It was written to help internet marketers become more efficient and smarter when it comes to marketing over the internet. Some internet marketers only focus on getting traffic, but some neglect things such as web design, testing, and good content which could make a big difference. Remember, getting traffic to your website is just half the battle won, but converting it into sales is a complete victory.

For more info about website marketing techniques, please visit: http://www.adalyzer.com/727/traffic_attack

About The Author

My name is Reginald Turner and my purpose in writing articles is not only to help internet marketers become more efficient and smarter when it comes to marketing over the internet, but to teach them how to quickly find out what type of marketing works and how to make more money over the internet in less time while exploding traffic to their website. If you would like more info about website marketing techniques, you could eithr visit: http://www.adalyzer.com/727/traffic_attack or just send a blank email to 1pies@getresponse.com.

This article was posted on November 23, 2004

by Reginald Turner

Introduction to Marketing for 1st time business ow

Introduction to Marketing for 1st time business owners

by: Ben Botes

Marketing is determining which orders you would like to win. Selling is getting out there and winning orders once you have decided which orders you would like to win. Marketing is a continuous process of creativity, research, testing, analysis, development and implementation. We must stay close to our customers. We must satisfy our customersก needs and anticipate their wants. We love our customers and we always do that little bit extra for which we do not get paid.

Specialize and be excited in what you do

There is a strong relationship between high selfesteem and peak performance. The more you love doing something, the greater will be your success. All successful businesses specialize in their areas of excellence. Many unsuccessful people drift into areas where they do not have the excitement, enthusiasm, energy, knowledge, etc., to establish competitive advantage and find their market segment.

A few questions for you to answer at this point are:

Which product or service would you like to produce and sell?

In which area of human activity would you like to improve the lives of other people?

To which area of human improvement can you bring excitement and enthusiasm?

What is your area of excellence?

What is your core business?

For which product or service are you prepared to be a product champion? What would you love to do to improve the lives of others for 16 hours each day, even if you received no financial reward?

What is it that makes you feel valuable and worthwhile?

Differentiate for a competitive advantage

Perhaps the biggest question in any business is: why should anybody buy this product or service … from me? This is in fact two questions. The first question is: why should anybody buy this product or service?

What is the benefit?

What is the improvement in the life of the customer?

How is the customerกs life enriched by acquisition of the product or service?

If you cannot answer this question, then you do not know why a customer should buy your product or service. Remember the law of cause and effect. There is a reason for everything. There has to be a reason why your customer buys the product or service.

Segmentation or the creation of a market niche

If people buy from you because you are such a lovely person, then your market niche may well be your circle of friends and friends of your friends. If you own the village grocery store, then your customers are probably restricted to those living within a fiveminute walk or twominute drive, i.e. the local community. If yours is the best or cheapest product on the market, then this opens up huge opportunities. Who is your customer? Who buys this product or service? Identify your market segment. Describe your customer age, sex, income, occupation, education, other interests, area where he or she lives, type of family, other products he or she buys, etc. Where exactly is your customer? Identify the geographical concentration, understanding that 80 per cent of your customers will be within 20 per cent of your catchment area. How is your product normally distributed? How would you expect your customer to buy your product or service? To which customers does your competitive advantage make a big difference? Is there a small segment of the market which you could dominate?

Answer these question when considering your market niche:

Who are your customers?

Where are your customers?

Who cares that you are the best?

Who cares that you are the cheapest?

Who cares that you are the local dealer?

Who cares that you are such a nice person?

The answers to these questions establish your market segmentation, or your market niche, i.e. a small segment of the market which you can dominate.

Concentrating your efforts

With a view to succeeding in business, we have to concentrate all our resources, hitting our market segment with our competitive advantage in our area of excellence. We have to concentrate our creativity, our marketing, our sales skills, leadership skills, finance, time, energy, excitement, enthusiasm, advertising and promotional efforts, production facilities, etc., all of these resources being concentrated in enriching the lives of our customers at a profit.

Is the benefit we offer worth more to the customer than the price the customer is expected to pay?

Can we provide the benefit at a cost which is lower than the customer is willing and able to pay?

Can we provide the benefit at a profit?

These are four of the most important steps to consider as a business owner. For more in formation on marketing for first time business owners, please go to http://www.my1stbusiness.com.

Copyright Ben Botes and My1stBusiness.com – 2003 – 2005

About The Author

Ben is an entrepreneur, business owner, scholar, author and leadership coach, and one of the UKกs new leading thinkers on entrepreneurial leadership. He is a leading Coach with business incubators, enterprise hubs and high tech startups throughout the UK, Europe and his native South Africa. Ben holds Master degrees in Psychology and Business Administration as well as various qualifications in coaching and mentoring. Email Ben at ben.botes@my1stbusiness.com.

This article was posted on February 17

by Ben Botes

Building Trust For Lifetime Success

Building Trust For Lifetime Success

by: Randy Lever

Trust.
One word.
One very powerful word that can increase both first time and repeat sales to an unlimited degree.
Trust.
What is it? Why is it so important? How do you get it?
Confidence in you from your cutomers, builds relationships and as a result, more sales, and through excellent customer service.
Thatกs the short and sweet of it.
Now, how about a little more meat to it.
What is trust and why is it so important?
Definition: confidence in a person or thing because of the qualities one perceives or seems to perceive in him or it. (Websterกs)
The confidence that any visitor or potential customer has about your business, service or product is the foundation of present and future success.
Before any potential customer even enters your site for the first time, thereกs this underlying feeling of distrust. Itกs automatic.
Either they’re new to the Internet, received a poor product or service from a competitor or have already been scammed a few times.
Your first contact is either in some ad you placed in an ezine, classified, message board, banner, search engine description or some other form of advertising. Was it full of hype or were you honest in what your product or service delivers?
Once that customer enters your site and they don’t see what was stated in your ad………..
goodbye, you just lost a sale and probably a lifetime customer.
If you can’t be honest in your ad, then you’re pobably not going to be with your product or service. So, why should that visitor stick around only to be disappointed or scammed again? Would you?
Do you know what happens when that visitor leaves your site? They email an ezine editor, friend, or leave a nasty little post on a message board about their not so wonderful experience with you, and you’re credibility is gone.
How do you build that trust?
Believe it or not, itกs not that hard. It does take effort and itกs an ongoing process, not something you do once and forget about it.
Be Honest.
The importance of building trust really shows through here. Honesty should be at the front of your mind when you write up your ads and web site copy. Especially when that advertisement includes something free. Don’t use free just to get visitors, your trust and credibility takes a hard nose dive when the "freebie" is junk.
Only write exactly what your product or service delivers and leave the hype and exageration out.
Don’t Hype
I always skip over the ads that actually promise truckloads of money with little or no effort. Come on.
BIG BOLD HEADLINES are a sure sign of hype to nth degree. Promises that are impossible, like the truckloads of cash, are always a big giveaway. If your product doesn’t have it or do it, then don’t promise it.
Follow Up
If youกve done everything right so far and you are making sales, don’t forget about the customer. Follow up with a thank you letter. Add a special bonus that they didn’t know about. Ask them if they like your product or service. Ask if there is anything else you can help them with.
Bottom line is, build a relationship without trying to always sell them something. Talk to them, not at them or down to them. Be their friend and actually help them out when they need it, if you can.
Use Testimonials on your site.
When you followed up with your customers and asked if they liked your product, then ask if you can use their comments on your site. Of course, youกll also include their name, email and website address.
Testimonials build enormous instant credibility. If a visitor to your site sees that there are already satisified customers, then you deliver what you say you will and youกve kept in touch with that customer. Plus the name and email also keeps the visitor comfortable as they know that they can get in touch with that person to verify what they had to say was, in fact, true.
As you can see, building trust isn’t all that hard.
Just be sincere. Be personable. Be available.
If you follow these few rules to help you gain trust and credibility among both your siteกs visitors and your peers, then youกll gain both lifetime customers of your product and lifetime relationships with some really good people.

About The Author

Randy Lever is the owner of the "Complete Internet Marketing Package", Marketing Profit. Learn the ins and outs of a successful ad campaign. http://www.glimmersmarketing.com/marketingprofit

This article was posted on January 20, 2002

by Randy Lever

Sales As A Positive Experience

Sales As A Positive Experience

by: Don Osborne

No matter what your age or stage in life, some words come with preconceived meaning. กSalesก is one of them. For most people, it means being put in a position to have to buy something you don’t want at a price you can’t afford. Therefore, how do you conduct a critical element of the small business marketing process without incurring the negative impact of the word กsalesก?

It starts with you. Check your own attitude about the word. What does กsalesก mean to you? How do you feel when you’re the one being sold? How much of that feeling do you transfer to the experience you’re now being asked to conduct as a small business owner?

Next, putting aside any of your own negative feelings, what exactly are you offering your potential customers whatกs in it for them? How you answer this question is the starting point for a กPositive Experienceก for your potential customer. When a person really understands the pain youกll helped them relieve or the joy youกll help them experience as a result of your product or service, theyกll see your กsalesก process as a positive experience.

So, whatกs the lesson to be learned? Develop a positive, personal understanding about your own products and services. Determine what you’re selling in terms of itกs value to the potential customer. Present that value in a solutions manner. Result: youกll turn your sales process into a Positive Experience for both you and your customer.

กLearn & Doก Action Steps:

1. Write a 3 5 sentence description of how you feel when you’re the customer?

2. Select the product or service you’re most passionate about. List 5 incentives with matching features and benefits you feel have a high value to your customer.

3. Role play with a trusted friend the perfect, interactive presentation of the product or service youกve selected.

About The Author

Don Osborne is the Author/Publisher of THE PROFIT PUZZLE A Free Small Business Course http://www.ProfitPuzzle.com

ProfitPuzzle@aol.com

This article was posted on March 29, 2004

by Don Osborne

How To Bully Your Prospects Into Buying Your Produ

How To Bully Your Prospects Into Buying Your Product or Service

by: Chris Coffman

Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.

As a salesperson (whether in person or in print) you don’t have to appear to the customer as being needy of the sale. Many times, the opposite can work quite effectively, that is, to make the customer think of purchasing your product or service as a special privilege.

Here are a number of ways that you can ขbullyข the customer into buying from you.

1. State that only a LIMITED number is available.

This is a commonly used technique to push the customer over the finish line. Presenting your offer as limited in quantity nudges the prospect to act now since the offer may not be available later. Companies that manufacture luxury line vehicles often use this technique by manufacturing only in small batches. Think of Hawley Davidson motorcycles for example. Only a limited number is manufactured so as to keep the price high.

A limited time offer works just as well, even though it is less compelling since the buyer may still procrastinate depending on the time window that is given. On the other hand, a limited number offer may go at any time. This places a bit more pressure on the prospective buyer.

2. Place prequalifications on the prospect before they can buy.

Many business opportunity type offers normally indicate that the company is looking for a ขfew top leadersข in a particular geographic area. You are then required to call and listen to a recorded message that will further ‘qualify’ you to work with the company. In this way the rejection is placed on the side of the customer not the seller.

Another slant to this same technique is to simply state that this offer is not for everyone. And only a few special people will recognize the offer for what it is. This of course appeals to the person’s ego and pride. Again they are placed in the defensive position not the seller. They are the ones on the rope.

3. Show how most people will grab this offer.

This appeals to the ขbandwagonข or ขherd instinctข that is common to us as humans. We don’t want to be left out of the new trend or crowd. It’s all about ‘keeping up with the Joneses’. Show how thousands have already ordered and how your operators cannot keep up with all the calls coming in. Any statement which can show that other people are flocking for this offer will work here.

4. Demonstrate very strong credibility in your copy.

By showing all the years of experience you have under your belt and the many authority figures that recommend your products, you can bully the customer into submission. The customer feels that it will be very foolish not to trust you when all these other top authorities do. Having someone whom the potential customer admires and respects endorse your product can create the magic here.

5. Show that you are not desperate for the sale.

This is another technique that can place the customer at ease or on the defensive. Here you want to indicate that you’re already doing so well (mostly from the benefits you’ve derived from the product) that the small investment they are making will make no big difference to you. This may seem at first to be counterproductive but it works! Again if the prospect ever senses that you’re just dying to get that sale you can scare them away.

Another way of stating this is to show that you’re actually creating competition for yourself by sharing this product with them.

6. Tell them what will happen if they don’t get your product.

Most likely your product is satisfying a need or solving a problem otherwise you’ll not be selling it. So you can heighten the prospect’s awareness of the problems that they’ll continue to have if they choose not to purchase your product or service. Here is where you really want to ‘rub their faces in the mud’. Spell out, in no uncertain words, the pain they’ll endure and the loss they will suffer.

These six approaches are all based on a deep psychological principle that controls us all Our desire heightens for whatever is denied us or just appears to be denied us.

This reminds me of the story I read some time ago of a small hotel that had problems with guests fishing from the balcony despite clear warning signs to the contrary placed in all the rooms. In a simple experiment, the hotel management removed the ขno fishingข signs and the problem practically disappeared overnight! I guess that the thrill of fishing from the balcony vaporized with the signs—fishing was no longer denied.

Try making your product or service appear ‘denied’ to the casual prospect and see what happens to the dollars ‘fished’ out of your advertisement account.

It’s about time to go out there and be a respectable ขbullyข!

(c) Copyright 2004 by Chris Coffman

About The Author

Chris Coffman is the publisher of The Internet Marketing Letter. Visit http://www.theinternetmarketingletter.com to subscribe today and receive instant access to the IML member community.

This article was posted on April 27, 2004

by Chris Coffman

How To Turn Freebies Into Sales

How To Turn Freebies Into Sales

by: Rudy Cline

You can increase sales and profits by offering freebies to people who buy your main product or service. They increase the over all value of your main offer and in return people feel they’re getting more for less.

Itกs important that you have a high enough profit margin so you can afford to give them away. Some freebies can be created without a lot of expense; like electronic information products. With these type of freebies thereกs no shipping or physical material costs.

Below are some popular types of freebies. In the examples are some other benefits and a tips for offering freebies to your buyers.

FREE COUPON/GIFT CERTIFICATE

Offer potential customers a free coupon or gift certificate for a back end product or service you’re selling. This will increase your chances for repeat purchases.

FREE BOOKLET/EBOOK

Offer a free booklet or ebook related to your main product or service. Inform potential customers that it is a limited time offer and it will only be available before a specific date.

FREE MEMBERS ONLY WEB SITE

Offer a free membership into your members only web site. Tell them what it normally costs for people who don’t purchase.

FREE AUDIO CASSETTE/VIDEO

Offer a free audio cassette or video to people who buy. Let them know this audio cassette or video can’t be found anywhere else, only through this special offer.

FREE EMAIL COURSE

Offer a free email course on a topic related to your product or service. Add your back end product ads to each email course lesson.

FREE CHAT ROOM SEMINAR/CONSULTING

Offer a free chat room seminar or consulting to give away as a freebie. You will become know as an expert on the topic by electing to do the seminar or consulting yourself.

FREE GIFT

Offer a free gift if they buy your product or service. Giving the value of the free give will attract them to purchase your main product or service.

Copyright 2004 Rudy Cline

About The Author

Rudy Cline publishes กHome Business Tipsก, a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities from an honest friend in the business, come by and grab a FREE subscription today at: http://www.homeworkforyou.org.

This article was posted on December 29, 2004

by Rudy Cline

15 Commandments Of Creating A Wealth Pulling Niche

15 Commandments Of Creating A Wealth Pulling Niche

by: Roy Primm

Niches are like bathrooms; you never notice them until you need one.ข

Primm (From NicheBrain.com)

Fact: The person who finds or creates a special niche gets the cream of our societies financial rewards. Whether you’re Bill Gates or Joe Average.

The niche, and the person who creates them, is the main factor that separates one product from 12 others.

To outniche your competitors you must focus on these ข15 commandmentsข of niche creation at all times. Observe the ones you can apply to your business, product, or service and watch your profits soar.

15 Principles of Creating A Niche (In alphabetical order)

1. The Principle of กAdaptationก The easiest way to create a new idea is to do what others in another business or industry is doing. Next, see if you can adapt it to your own business, product, or service.

2. The Principle of กAdditionก Can you add something extra to your product or service that your competition doesn’t have or isn’t doing?

3. The Principle of กCombinationก ขWhat positive elements can you combine from another product or service to make yours better?ข A candy bar did it with simple peanut butter and chocolate, and made a successful new product. So can you!

4. The Principle of กCustomizationก Can you find little ways to personalize a part of your product or service for your customers? People love the personal touch that means so much. Can you make your product or service more personal and less cookiecutter?

5. The Principle of กEasierก Can you find more ways to make your product or service easier to buy, use, own, recommend to others, or attract repeat customers?

6. The Principle of กEliminationก What negative or inconvenience can you eliminate for your customer with your product or service? Today people not only pay extra for more, they’ll pay extra for less. Less irritations, less waiting, less inconveniences, less risk, less pain, etc.

7. The Principle of กEnlargementก Do people like your service or product? Then it’s a surefire bet there is a segment of your market that would like even more of it. Can you supersize something?

8. The Principle of กEntertainmentก From cradle to grave, we all have this inner urge to be entertained, amused, or fascinated especially before we spend our money. A relaxed customer spends more. Find little ways to amuse your customers before, while, and after they buy your product or service.

9. The Principle of กLongevityก It’s making some feature of your product or service last longer. It can also include making a positive experience or feeling last longer.

10. The Principle of กPortabilityก People hate to be tied down. can people use your product or service in more than one place? Or Can you find a way to take your product or service to your customer instead of them having to come to you?

11. The Principle of ‘reductionก If you sell a product or service, is there any way to reduce a certain feature to make it more convenient? More portable? Easier to store or carry? Or easier to use? Can you reduce it and make it more affordable?

12. The Principle of ‘reversalก Look at what features or services your competition is offering or not offering and reverse them. If they close on weekends, can you be open? If they cater to seniors, target more young people. Or if they cater to highend customers, target more lowend volume customers, etc.

13. The Principle of กSafetyก Show others how your product or service can add safety or reduce risk. People hate to experience loss, feel insecure, or waste money. Try to think of little ways you can help people avoid the above with your product or service.

14. The Principle of กSpeedก Today more than ever people hate to wait. You should always be thinking, ขWhat could I do faster than my competitorswithoutlosing quality?ข Can you fill your orders faster? Can you give faster service? Can your product get faster results? Can you resolve customer issues faster? Can you ship your orders faster? Think speed!

15. The Principle of กYuckyก A billionaire once said the secret to success is to be willing to do what most people don’t like to do. So find out what people don’t like to do, find irritating or disgusting, and charge them to do it. If you have a business, find out what your competition doesn’t like to do for their customers and you start doing it. You could literally steal customers from your competition overnight.

Try it.

By following the above suggestions, you’ll be able to create powerful moneymaking niches. And leave your competition in the dust.

About The Author

Roy Primm (The NicheMan) has written hundreds of articles on how to create a moneymaking niche. Get the edge on your competition this year read his free report ก14 Ways To Create a Niche and Grow Richก go to NicheBrain.com

This article was posted on January 01, 2004

by Roy Primm

The Top 7 Sales Blunders

The Top 7 Sales Blunders

by: Kelley Robertson

We all make mistakes when selling our product or service. Here are the most common mistakes people make. I have to admit I have made many of mistakes listed in this article even though I have been teaching this stuff for almost a decade. I hope you can learn from them.

1. Allowing a prospect to lead the sales process. The best way to control the sales interaction is to ask questions. This is also the best way of learning whether or not your product or service meets the needs of your prospect. Quality questions that uncover specific issues, problems, or corporate objectives are essential in helping you establish yourself as an expert.

2. Not completing premeeting research. After several weeks of voice mail I finally connected with my prospect and scheduled a meeting. Unfortunately, I entered the meeting without first researching the company. Instead of presenting a solution to an existing problem, I spent the entire meeting learning fundamental information, which to senior executives, is a complete waste of their time. This approach is one of most common mistakes. I have received countless phone calls from sales people hawking their wares and trying to sell me ‘stuff’ I have no need for. As a sole proprietor, I do not need a complex telephone system, additional employees, or an automated payroll system. Invest the time learning about your prospect before you call them and before you try to schedule a meeting.

3. Talking too much. Too many sales people talk too much during the sales interaction. They espouse about their product, its feature, their service and so on. When I first bought carpet for my home I recall speaking to a sales person who told me how long he had been in the business, how smart he was, how good his carpets were, etc. But this dialogue did nothing to convince me that I should buy from him. Instead, I left the store thinking that he did not care about my specific needs. A friend of mine is in the advertising business and often talks to prospects who initially request a quote for a specific advertising job. Instead of talking at great length about the ad agency’s experience and qualifications, he gets the potential client talking about her business. By doing this he is able to determine the most effective strategy for that prospect.

4. Giving the prospect information that is irrelevant. When I worked in the corporate world I was subjected to countless presentations where the sales person shared information that was completely meaningless to me. I don’t care about your financial backing or who your clients are. Make the most of your presentation by telling me how I will benefit from your product or service until I know how your product or service relates to my specific situation.

5. Not being prepared. I remember calling a prospect expecting to receive his voice mail. That meant I was completely unprepared when he answered the call himself. Instead of asking him a series of qualifying questions I simply responded to his questions, allowing him to control the sale. Unfortunately, I didn’t progress any further than that initial call. When you make a cold call or attend a meeting with a prospect it is critical that you are prepared. This means having all relevant information at your fingertips including; pricing, testimonials, samples, and a list of questions you need to ask. I suggest creating a checklist of the vital information you will need and reviewing this list before you make your call. You have exactly one opportunity to make a great first impression and you will not make it if you are not prepared.

6. Neglecting to ask for the sale. I recall a participant in one of my workshops expressing interest in my book. I told him to look through it but at no time did I ask for the sale. Later, I heard him express this observation to other participants in the program. If you sell a product or service, you have the obligation to ask the customer for a commitment, particularly if you have invested time assessing their needs and know that your product or service will solve a problem. Many people are concerned with coming across as pushy but as long as you ask for the sale in a nonthreatening, confident manner, people will usually respond favorably.

7. Failing to prospect. This is one of the most common mistakes independent business make. When business is good many people stop prospecting, thinking that the flow of business will continue. However, the most successful sales people prospect all the time. They schedule prospecting time in their agenda every week.

Even the most seasoned sales professional makes mistakes from time to time. Avoid these blunders and increase the likelihood of the closing the sale.

Copyright 2004, Kelley Robertson

About The Author

Kelley Robertson, President of the Robertson Training Group, is a professional speaker and trainer on sales, negotiating, and employee motivation. He is also the author of ขStop, Ask & Listen – Proven Sales Techniques to Turn Browsers into Buyers.ข For information on his programs, visit his website at www.RobertsonTrainingGroup.com. Receive a FREE copy of ข100 Ways to Increase Your Salesข by subscribing to his 59Second Tip, a free weekly ezine available at his website.

This article was posted on September 30, 2004

by Kelley Robertson

Getting The Most From Your Existing Customers.

Getting The Most From Your Existing Customers.

by: Dan Brown

Business on the Net is a fast paced proposition. Net entrepreneurs are looking for the edge that will take their business to the next level. Who doesn’t want more business,right? Hereกs a simple yet POWERFUL idea for increasing your income.

As business people we look at many propositions that will help us take that next, much desired growth step. We hear that we must กbrandก ourselves and be easy to do business with. The list of ideas goes on and on.

THE GOLD MINE IN YOUR BACKYARD

Many people overlook how hard (and expensive) it is to create a new customer. Yet, we focus most of our time and energy in just this area, thinking that if we just could get more customers we would achieve our goals. But what about getting more OUT OF your customers?

If you have been around for a while you have a customer list. That list is GOLD. Please understand that I am NOT talking about renting out your customer list of email addresses. What I AM talking about it approaching those customers, who know you and trust you already, with a totally new and different product.

Why should we limit ourselves to selling only one type of product or service when by adding an additional item to our current offerings we can TAKE ADVANTAGE of the relationship that exists now? Will your customers resent this move? Not if you do it with some style.

HOW TO DO IT

One of the keys is to choose a product or service that COMPLIMENTS what you already do. Whatever your product or service is, think through what your customer is likely to buy based upon purchasing your product.

If you sell shoes, someone is going to sell them socks and it might as well be you. Not only will you increase your revenue but you will encounter less sales resistance and show your customers that you are thinking of them.

Another method is to choose a product or service that CONTRASTS what you sell now. If you normally sell a business related product come back at them with a personal product. Why should they NOT buy it from you? You have proven yourself as honest and dependable; now cash in on that hard work.

DON’t BE AFRAID TO ASK

One final word. Your customers decided to trust you when they bought what you sell. Capitalize on those good feelings and ask them for their feedback on what you have in mind. This is by far the most powerful, yet virtually free, market research available in the land. Use it wisely and your XISTING CUSTOMERS will tell you both what they want to buy and when they want to buy it.

All you have to do then is step up, fill the need, and go to the bank.

About The Author

Dan currently is working with Dash Tools inc,introducing the new XTool for 2003. http://dashpostoffice.com/

This article was posted on October 22, 2003

by Dan Brown

Forums… What They Are And WHY They’re Essential

Forums… What They Are And WHY They’re Essential For Anyone กConsideringก Starting An Online Business

by: Cory Threlfall

Well… first off, letกs define exactly what a กForumก is so that youกll be able to relate to what Iกm about to explain within this article.

The simple definition of a กForumก is… itกs a online community with a open discussion that allows you to กPostก questions or queries related to a specific topic.

You can find กForumsก online related to any topic under the sun, so it doesn’t matter what the question is that you might have because thereกs a กForumก out there with hundreds, if not, thousands of members ready and willing to give you helpful Tips and Advice to the questions you have.

I can’t stress this enough, especially if you’re New to Internet and Internet marketing.

Now, for the last segment of this article on want to focus on WHY forums are essential for Anyone who is considering starting an online business.

Well, the main reason is this… Forums are a great way to research your market you are considering developing a product or service for.

Why, you ask?

Simply because this is where people go to post there questions about a certain problem they’re dealing with and the กRule Of Thumbก is… when creating a product or service (no matter what kind of product or service it is) make sure it solves a กProblemก.

This is the KEY to the success of your product or service.

Seriously, take a look at all the กPostsก from the members and see which ones share common threads.

If you see alot of common treads, that means thereกs potential for a product to be developed.

By doing this simple task it will save you Time and more importantly… Money, because who would spend the Time and Money developing a product or service if there was no demand for it. Right?

You see how this works.

It Pays to do a little research.

And ‘researchก is the KEY ingredient for a successful product or service and Forums are simply a great place to get started, especially for anyone considering starting an online business.

Now, with that said, all you need to do know is figure out what you would กEnjoyก doing as a online business and start a business plan from there.

Go to your favorate search engine and search out a few forums within the area of business your interests lie and become a member.

A great forum I recommend to get started at and be apart of is… The Warriors Forum. http://compactURL.com/zrgt

Here youกll find some of the greatest minds on the Net to help you on your way with ANY business you might be considering.

You can also go to the all famous Google and join the Googe Groups community at http://groupsbeta.google.com/ and find almost any topic you might be looking for.

I truly hope this article opened up your mind to the endless possibilities that await you, no matter what business your considering. We all need answers and Forums are simply the best place to get them answered.

(c)Copyright 2005 by Cory Threlfall

About The Author

Cory Threlfall is the Editor and Publisher of a Internet marketing newsletter called the กInternet Wonders eZineก.

http://www.internetwondersezine.com ; He also recommends

Russell Brunsonกs กForum Fortunesก software that allows you to Surf and Post to multiple forums all from one browser.

http://www.internetwondersezine.com/forum_fortunes.html

cory@internetwondersezine.com

This article was posted on February 07

by Cory Threlfall

How To Write A Profit Pulling Article

How To Write A Profit Pulling Article

by: Rich Hamilton, Jr

Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given the opportunity to gain free exposure for your online business or affiliate program.

As more and more people realize the true power of having your article published, the Internet has become saturated with them. Everywhere you turn there are plenty of articles to choose from, making it tougher to get yours noticed, let alone read.

If you can’t get your article noticed, then it won’t be read, therefore, no free exposure or profits. But getting your article noticed is only the beginning, you also need to hold your readerกs attention with good quality content.

In this article we are going to go over the key elements of writing a succesful article and how to get them noticed. We will also go over how to turn an article into an unstoppable profit generator, even if you don’t have your own product or service. Thatกs right, you don’t need your own product or service to take advantage of this golden opportunity.

Research Before Choosing A Topic

When most writers write their articles, they only write about what they want to write about. This is not an effective way to write an article. The most effective and recommended way to write an article, is to write one on a topic that your targeted market is already interested in. To find out what kind of article your targeted market is interested in, will require some research.

You should always do the research before you actually pick a topic to write about. When researching for your article you should try going to forums that cover your targeted market. Observe to see what they are talking about and even looking for. The best approach to use, is to find a problem, then write an article that resolves the problem.

By using this approach you are showing your dedication as a problem solver. When you help people resolve their problems and/or endeavors, you will strengthen your credibility and then the profits will soon follow.

Article Title

Choosing the title of your article will be one of the most important decisions you will make and will determine whether or not it will be read. You need to take your time, when it comes time for you to select an article title and it will require you to do some brainstorming.

Your article title should reach out and grab the readerกs attention and compell them to want to read it immediately. The best thing to do when trying to come up with an article title is to write the biggest benefit that your reader will receive while they are reading it. The biggest benefit may not be the exact article title, but it is a good place to start.

When I choose a title for an article I write down several before I intially select a one. So don’t choose just one title, write down several different ones, get the feel of the word variations, and tweak the weak areas.

Content

Most of the articles out there are nothing more than an abstracted sales pitch or material that does not contain any valuable information, therefore is useless to the reader. The best way to get your article read, is to educate the reader. Any good article will be educational to their readers and have some sort of value. If you can’t sell your article, than don’t publish it.

If you publish a poorly written article, then people will not read it. This will have an impact on your credibility and on any future articles you publish, so do it right the first time by educating them.

Promote

If you want to make some cash with your article, then at the end of it, will be the time to promote your product, service, or affiliate program. Make sure that the product, service, or affiliate program is relevant to the article, youกd be suprised at how many people get this wrong.

Not sure, let me give you an example, I previously wrote an article that was entitled ‘the Wrong Email Format Can Destroy Your Offerก. In this particular article I discussed the advantages and disadvantages of text and html email formats. At the end of the article I presented an autoresponder that is capable of performing both formats.

If you promote a product, service, or affiliate program that corresponds with the article, your chances of getting a click through is very high. If you don’t have a product or service that corresponds with the article, then I recommend finding an affiliate program that does.

About The Author

Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of กInside Internet Marketingก. Unlock the absolute truth internet marketing without ever paying a cent for advertising. www.InsideNetMarketing.com

This article was posted on August 18, 2003

by Rich Hamilton, Jr

Your Own Business If Not Now, When?

Your Own Business If Not Now, When?

by: Sheryl Clinton

You have wanted to have your own business for a long time. But, every time you sit down to write out a business plan for yourself, you end up discouraged because all you have is a list of things you know nothing about!
For example:
1) If you are going to have a business, you have to have something to sell – either a product or a service and you do not have either one.
2) If you have a business, you have to advertise – and you have no idea how to do that, not to mention you do not have a lot of money for it.
3) If you want to do this on the internet, you will need a website – you certainly have no idea how to make one of those or how to keep it going!
ACK! You are ready to quit now and you haven’t even started! Let’s go through just these three things, shall we?
1) If you are going to have a business, you have to have something to sell – either a product or a service and you do not have either one.
Well, if you want to make any money, this part is true! BUT – the product or service does not have to your very own. In other words, you do not have to have this product in your possession, nor do you have to be the one to perform this service! You can be the one that brings a product or service to other people – explain about it to them, highlight the benefits of it to them. You can simply use other people’s products or services to make money for yourself.
2) If you have a business, you have to advertise – and you have no idea how to do that, not to mention you do not have a lot of money for it.
Yes, you are correct that you have to advertise. BUT – you can learn to do this! You can search on the web for advertising help and tips. There are many out there. You can join a group of people that know something about it and get input from them. You can join up with a company that gives you free training! For example, Strong Future International (SFI) has a free Internet Income Course that is very detailed and you can get it just by signing up with them – and it costs nothing to sign up!
There are even ways you can advertise for free! Doing free advertising takes times, but usually when you don’t have a lot of money to spend, you are willing to spend your time. You can also find some low cost ways to advertise. You can get people interested in the products or services you are promoting by visiting different forums on the web and participating in discussion groups or message boards. Just be careful to always follow the rules of each forum/message board you visit – do not spam them!
3) If you want to do this on the internet, you will need a website – you certainly have no idea how to make one of those or how to keep it going!
This is very true! BUT – getting and maintaining a website is not as hard as you might think! I would never have believed that I could be a webmaster – but I am! There are many good companies that will help you get a website started – they have templates you can use, easy instructions, and many even have phone support.
So, we have been through these three steps and I have shown you how you can get started. Find other people you can learn from; join a team of other successful entrepreneurs; search the web for information.
So now, you really only have one question to answer for yourself: If not now, when?

About The Author

Sheryl Clinton is the webmaster of http://makemoneyonlinehomebasedbusiness.com. She lives with her husband,4 dogs, & 4 cats in SE Missouri. Visit her website to read her work at home story.

sherylclinton@bpsnetworks.com

This article was posted on June 06, 2004

by Sheryl Clinton