Phone Tips To Get Things Done: Professional Phone

Phone Tips To Get Things Done: Professional Phone Skills

by: John Robertson

It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but itกs true nevertheless.
Within 60 seconds, people will make assumptions about oneกs education, background, ability and personality based on their voice alone.
What type of impression is your กphoneก voice making? Indeed there are two areas you should be aware of when speaking. One is กwhatก you say, the other the กhowก you say it. Studies show that as much as 87% of the listenerกs opinion of you is based on your voice alone. That leaves only 13% allocated to what we are saying to make a positive impression. With numbers like these it is easy to see why your voice is so important in your career and personal life.
Today we live in a กvoice mailก environment. We are playing กphone tagก, leaving messages and listening to voice mails left by others. It may take as many as 34 tries before actual contact is made and you have a conversation. By the time you do connect, you can be assured that other party already has formed an impression about you.
The following are some tips that will help you improve your phone voice and technique.
1. THIRD RING RULE: Answer the phone by the third ring or make sure you voice mail is set to pick up by the third ring. Today people are not inclined to wait much longer and will assume you are not available and hang up. Remember, as much as we think we don’t like voice mail, we like the option of leaving a message.
2. PROFESSIONAL GREETING: Remember the 87% rule above and make a good impression. Be aware of what you are going to say in the greeting. Then practice and rehearse BEFORE you leave the greeting on your answering machine. Be short and to the point. Don’t drag out the greeting. It is obvious you are กOut of the office or away from your deskก otherwise you would answer your phone. Consider leaving such statements out of your greeting unless you are actually away from the office, then say so and leave a date for your return. I recommend that you leave clear instructions as to what information you need from the caller. Reminder the caller to leave their phone number, best time to return the call and a brief subject.
3. PREPARE THEN ANSWER: Have a note pad and pen by your phone at all times. Write down the callerกs name and use it during the conversation.
4. BE AN ACTIVE LISTENER: Take notes, ask for correct spelling, etc. 5. PROMPTLY RETURN CALLS: Make it your personal goal that you will be one that returns phone calls. This may very well be the most professional characteristic of all you can develop. Set a goal to return phone calls within 4 hours, it will make a positive statement about you and your image.
6. CHECK YOU MESSAGES: Check your messages several times a day. Learn how to dial in from a remote phone to get your voice mails. Many times the caller is facing a deadline and your information may be crucial for them to complete their assignment.
ITกS A TWO WAY STREET. When You Leave Messages For Others Remember These Tips:
1. SLOW DOWN: Don’t speak too fast. Slow down when you are leaving a message, especially if you have an accent. If you make your message hard to understand or if the listener has to replay it several times to get your message your reputation is slipping in their mind.
2. CLEARLY SAY YOUR NAME: Make absolutely sure the caller will understand your name. Consider spelling your name if hard to pronounce or is not a common name.
3. SLOW DOWN: When leaving your phone number go slow. Most likely the listener is writing down your number, make it easy for them to do so. Repeat the number. Consider saying your number at the beginning and end of your voice mail. People will appreciate this.
4. LEAVE YOUR NAME, COMPANY NAME AND REASON: Leave the listener with all the information they will need to know about you. Don’t make them guess. Always leave the reason you are calling. It is very unprofessional to just leave a message simply saying กgive me a callก
5. MAKE IT EASY FOR THEM TO RETURN YOUR CALL: Tell them a good time to return your call. Give them a date, time and phone number.
6. BE PROFESSIONAL: People do judge you by the tone of your voice. Increase your image by sounding professional in everything you do over the phone
Remember that you won’t be able to avoid phone tag, but you can definitely put things in your favor by doing several small things that will make a BIG difference in your image.
For more details on Business Communications, including effective email and voice mail use contact www.TrainingConnections.ORG.
(c) 2004 TrainingConnections.ORG

All rights reserved

About The Author

John Robertson is a Professional Trainer with over 20 years experience in Mid to Sr. Level Management in several Fortune 500 companies. His real world experience will bring credibility to your company. TrainingConnections.Org focuses on three major categories of Employee Performance Improvement; Leadership, Management and Sales Training. Contact us today for more information or check our web site.

http://trainingconnections.org/

mailto:[email protected]

This article was posted on July 10, 2004

by John Robertson

The Number 1 Rule for Businesses Be Professional

The Number 1 Rule for Businesses Be Professional

by: Denise Hall

Have you ever walked into a store and things looked sloppy? Stores should have nice neat displays, right? Normally, yes, but sometimes they get a bit messy on busy days and we all understand how that can happen.

But what if you were to walk into a store as soon as it opened in the morning and the place looked liked it had been ransacked? What would you think?

Youกd probably think it wasn’t very professionallooking. If a rack of shirts was haphazardly thrown together, with all the styles, colors and sizes mixed up, youกd probably walk right past it without giving it a second glance.

If a sales associate wouldn’t answer your questions or help you find something, you would consider that unprofessional, too, not to mention rude.

When we do business in the offline world we expect a professional appearance and professional manner from those who deal with customers. The same is true for online businesses.

Your business depends on how professional you are. Your website, your customer service and the appearance and quality of your work all reflect upon you, the business owner.

Two key factors of professionalism:

Good Customer Service/Relations

Quality Appearance and Writing Skills

Recently I had problems submitting information to several websites. After trying for several days I finally emailed for technical support. (After all, the website owners had messages posted that said to contact them at any time.)

I didn’t expect an immediate reply to my inquiries. I know they’re busy running their businesses, and dealing with other people, too. But I have yet to receive any replies.

Where is the customer service? Why would I want to do business with someone who seems to be ignoring me? At the very least, if it typically takes them more than a couple of days to reply to email, support questions or other requests, they should post that information on their website so customers/visitors know what to expect.

Without good customer service, you’re shooting yourself in the foot. Don’t expect customers to buy from you if you can’t afford them some common courtesy.

A professional appearance is mandatory to your business, also. How many times have you read an ad or article that had numerous spelling or grammatical errors?

We’re not perfect. We all make mistakes. But if we frequently had those little red check marks on our composition papers in school, we should probably use spell check and have someone proofread our copy before sending it into cyberspace.

A prime example is a website I visited a few months ago. As I started reading about the product the owner was selling I noticed an error with the use of the word กour.ก The site said กWhen you use กareก product…..ก OK, one little mistake. No big deal.

However, as I continued reading, I discovered the webmaster referred to กareก products and กareก website on the whole page! Not once was the correct word, กour,ก used.

Frequently I read ads and articles that contain many spelling or punctuation errors. For instance, ‘thinking back to when I first started my business. I had no idea how or where to begin.ก

Iกm not a teacher, but I can see that it should be one sentence, not two. The writer cut off the first sentence before actually finishing it. Itกs like the train of thought came to a screeching halt. (In this case, Iกm the writer giving you an example. So if this sentence resembles someone elseกs work, it was not done intentionally.)

The correct way to write it is ‘thinking back to when I first started my business, I had no idea how or where to begin.ก Itกs one flowing sentence. Now it tells you what I was thinking.

Another option is to change it just a bit to make it a complete sentence. กI think back to when I first started my businessก or กI remember when I first started my business.ก Then continue to the second sentence.

Iกm not wanting to demean anyone or be overly picky. Ads, web pages and articles just look much more professional when written with no errors, or at least very minor ones.

Many customers will shy away from a website or ad that seems poorly written or put together. The customer may see the business owner as an amateur, therefore their product, company or service may not be worth much.

Do your customers expect perfection? No. But they do expect professionalism. You’re running a business, so you’re supposed to be a professional. If you give a professional appearance, theyกll believe in you and your business.

About The Author

Denise Hall is the publisher of Home Business on a Budget Newsletter. Her weekly publication contains helpful tips, articles and resources. To subscribe mailto:[email protected] or visit http://www.homebusinessonabudget.com

This article may be reprinted in its entirety with this resource box included.

[email protected]

This article was posted on April 26, 2003

by Denise Hall

Become a Wedding Planner

Become a Wedding Planner

by: Patrick Ryan

Creating your own business in this day and age is more important than ever. The trick is to find a niche market and tap into it on the way up. It is no secret that the wedding industry is huge. There are somewhere around 2.5 million weddings every year in the United States Alone! So…. About $40 billion is spent on weddings every year in the U.S. Some believe that number is low! The # then rises to be around 80 billion! Today’s average couple will spend roughly $18 – 30 thousand dollars on their wedding!

The beauty of this kind of business is that it’s not a huge investment. It can easily be done from your home. All you need is to be professional and very very organized to gain people’s trust. But once you have planned a few weddings you’ll find so long as everything went smoothly that people will drop your name to others and more business will come your way.

Things that you’ll need to consider for your new planning business includes:

Image:

When creating a Wedding a Consulting Business one of the most important aspects is your image! You need to create a look that shows both professionalism and beauty. You can hire an expert for this but I suggest just doing it yourself! I create many logos using royaltyfree stock photo that I purchase from istockphoto.com. This logo needs to go everywhere, your letterhead, business card, brochures and most importantly ขinvoicesข. Remember image is one of the most important aspects of a business!

Business Supplies

Much of the investment when first starting out will be getting the proper supplies. However in today’s day and age most things can be done relatively quickly and cheap even from the comforts of your own home. Although this may be the case, you need to remember that you must look professional! Brides wont be letting Jo Schmo with a cheap brochure plan their Wedding! You want to wow your potential clients and turn them into potential paying customers.

You need some Planning Software. For this thee are professional options and free options. I prefer the free options since many can do just about everything the paid ones can. I suggest checking out versiontracker.com and doing a search for Wedding. You will be amazed at the software you can get. One of the best pieces of shareware I have found was located here. seatingarrangement.com. Imagine how pleased my recent couple who were having an outdoor tent Wedding was when I gave them a complete professionally drafted paper which included each person, table, chair! The drawing looked as if a large construction firm using AutoCAD did it! Don’t just go out and purchase this software! Take a look around! Thousands of programs exist out there to make you more of a professional Wedding Consultant! Most people can accomplish many of these tasks with Microsoft Word or Exel!

So I have outlined just a few things to consider before starting up your Wedding Planning Business. Take the jump and try your hand. This is a great niche business to set yourself up in. It’s a time consuming process but it’s better to set yourself up now rather than later. I have no doubts you will be a success.

About The Author

Patrick Ryan has been in the wedding industry business for years now but has noticed quite a few dramatic changes in recent times. Check out his wedding ebooks at www.videographybusiness.com and http://www.startaweddingbusiness.com/

[email protected]

This article was posted on September 08

by Patrick Ryan

Service Marketers; How’s Your Packaging?

Service Marketers; How’s Your Packaging?

by: Jay Lipe

When a shopper picks up a product in a store, what’s the first thing they notice? The packaging, right? The same holds true for someone buying a service.
Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer’s mind.
Here are some of the more common packaging elements all service marketers should pay attention to:
Your clothes
All your technical expertise won’t mean diddly if you wear a tie dye tshirt and striped bell bottoms to your first client meeting. ขAlways dress better than you need to,ข says Sue Morem, author of How to Gain the Professional Edge; Achieve the Personal and Professional Image You Want. ขEven when dealing with a casual company, remember you are not a part of that company; you’re an outsider.ข If you’re not sure what to wear, find a personal shopping consultant.
Briefcase
I’ve seen people use briefcases that looked like they carried the first batch of Pony Express mail. Resist the temptation to use that briefcase Uncle Joe bought you at WalMart and instead invest good money in one at a reputable luggage store.
Briefcases are one of the few personal effects almost every business person carries into a meeting and this simple item speaks volumes about your image.
Your notebook
When you pull out some paper to take notes, do you pull out a sturdy, professional looking notebook or just a pad of paper? This item, which sits on the table throughout the meeting, may go unnoticed by many of your buyers. But then again, it may not.
Etiquette
Saying please and thank you. A firm handshake. Looking someone in the eye when talking to them. ขEtiquette is the equivalent of the ribbon and bow on a package,ข says Morem. ขGood etiquette lets others know you are in control and finishes off your image.ข For a good primer on professional etiquette, consult her book.
Proposal covers
Up until five years ago, I routinely faxed my proposals to prospects. Then, one of these prospects said to me ขJay, I have two proposals here. One is handsomely bound and the other is faxed. Which do you think I should go with?ข Point taken. When final packaging your proposals, estimates or RFP’s, use the highest quality binding system you can afford.
Envelopes
Do you still handaddress your envelopes? A lot of business people I know do and I sure wouldn’t penalize them for it. But if your competitors are ink jetting their envelopes, your image will suffer ever so slightly.
Email address
What image does your email convey? If your email address is [email protected] or [email protected], you might take a step back and ask yourself, what image does this convey? If you’re after a professional image for your service business, and you have an email address that doesn’t synch up with this image, you might want to consider upgrading it.
Domain name
These days, with the costs of taking your business online dropping precipitously, your business really should have its own domain name. I’m not knocking AOL or Yahoo. But if you want to project the image of an established business that operates in a professional manner, having your own domain name is a giant leap. For more information about availability of certain domain names, visit InterNIC at www.internic.com.
Email fonts and colors
I’ve received some very professional looking emails. I’ve also received some emails that were laughably amateur. Increasingly these days, buyers and sellers make initial contact through email, and casual fonts or background colors that bury the body text penalize you right from the start. Consider your email address and template as ขwrappersข for your business and treat them accordingly.
Voicemail greeting
Talk about a moment of truth for your business. The vast majority of business calls (including calls from your prospects) reach voicemail, thus underscoring the need for a professional, wellcrafted greeting. Don’t have your daughter recite her new poem or feature a rap version of ขOld Lang Syneข. Keep it simple…and professional.
Punctuality
At the root of being on time is respect; respect for someone else’s time. So, be on time for all appointments. If you do run late, call and let someone know. If you’re running a meeting, end on time or announce that the meeting may go longer and give anyone an opportunity to bow out.
If you think any of these packaging elements aren’t worth investing in, then you’ve missed my point. Each one of these is a defining contact point between your service business and your market, and forms an important element of your packaging. Pay attention to your packaging; your buyer will.

About The Author

Jay Lipe, CEO of EmergeMarketing.com and the author of The Marketing Toolkit for Growing Businesses (Chammerson Press), is a small business marketing expert who helps companies grow faster. He can be reached at [email protected] or (612) 8244833.

[email protected]

This article was posted on July 31, 2004

by Jay Lipe

Secret F/r/ee Ingredient Transforms Web Sites Into

Secret F/r/ee Ingredient Transforms Web Sites Into Money Machines

by: Jorge M Vega

The key to transforming your website into a serious income generator that consistently converts visitors into cash customers is right in front of your nose. Without beating around the bush, the often overlooked secret ingredient is, quite simply, to pay very close attention to the proper use of language on your site. As a professional marketer, you can’t afford to undermine your own image, or tarnish your good reputation, by using imperfect ad copy anywhere on your website.

Itกs plain and simple, words sell!

You have to choose them wisely and กpackageก them correctly. They’re the only vehicle you really have for making the sale. Everything else is just fluff along for the ride.

Recognizing the importance of this key ingredient, which costs you nothing, and taking appropriate action as suggested below, will set you apart from the millions of other webmasters who are just spinning their wheels…and making no sales!

Negligence on your part in this department, on the other hand, will cast all your marketing efforts into an uncontrolled tailspin, and turn your visitors away faster than if you stood before them wearing a big sign around your neck reading: กDanger Infected With Contagious Diseaseก

This key ingredient is all the more critical on the Internet because it is, and I think we can all agree, a text driven medium: words are its fundamental building materials.

AN OVERVIEW OF THE PROBLEM

All the fancy pictures in the world, even with just the right combination of colors, in the most imaginative layout, along with the most creative use of popup and popunder windows, cannot help your marketing efforts one iota if you use the wrong words in an incorrect manner. Meaning, do not expect miracles if, to use common street vernacular, กYou’re just trying to get over.ก

These props can only enhance, but never replace, your fundamental written message. Dignified, careful use of the English language is a prerequisite to successful online marketing. But, many marketers are blatantly disregarding many, if not most, of the basic rules of English usage. Sad, but true, just about everywhere you look online, the English language is suffering a fate worse than death.

Now, please note, Iกm not suggesting that before you design your website youกll need a Ph.D. in English literature, or be a noted, prize winning author. But, what I am suggesting is that you should be as careful as you possibly can with the contents of your website if you wish to attain recognition as a professional marketer. A professional marketer makes every effort to show his/her target audience that their approval, and their respect, are valued.

A shabbily written website conveys just the opposite sentiment. In fact, poor grammar, sloppy punctuation, and misspelled words galore tell the reader that they are not worthy of your very best effort; you are saying, กHereกs the best I could muster under the circumstances. Take it, or leave it. Pay me the $29.95 on the way out for taking a look.ก How inconsiderate!

Of course, this is not to suggest that all, or even most, sites are carelessly and sloppily contrived. Quite obviously, most webmasters invest a great deal of attention in all aspects of their creation. And, letกs face it, web design is a creative process.

ELEMENTS OF THE UNPROFESSIONAL SITES

At one end of the spectrum, there are enough กbad penniesก around to keep any surfer busy for hours rinsing out the bad taste from their mouths after a visit.

At the extreme end of the same category, encounters with sites where the choice of vocabulary is not in the best of taste, where reasonable attention to grammar and spelling have been grossly disregarded, and where simple English been battered beyond recognition, may leave an uprepared visitor with permanent, debilitating, psychological damage, such as a hard to diagnose speech impediment, or maybe an involuntary nervous twitch across one cheek.

In my personal case, after so many chance meetings with disastrous, unacceptable sites, Iกm left with a uncontrollable, drooping eyelid over my left eye which makes Bank tellers stir nervously whenever I announce a withdrawal. : )

Sites that have been compiled irresponsibly indicate a questionable professional intent by their owners, and a lack of interest in putting forth their best effort. Not only would I not buy anything from them, but you can bet your bottom penny that Iกll never revisit.

SOME SHINING EXAMPLES

At the opposite end of the spectrum, among the most professionally done websites I have visited are those belonging to Corey Rudl (this is not a plug, the man makes enough money without my help.)

Obviously, his sites are carefully reviewed for grammatical errors, punctuation is exemplary, spelling mistakes are usually nonexistent; they’re, all in all, a clean, crisp, professional rendering truly worthy of their creatorกs pride.

Two other marketers whose websites are a joy to visit, given their fastidious attention to the proper use of language in the manner described throughout this article are Bryan Winters, of www.pushbuttonpublishing.com, and Chris Carpenter, of www.googlecash.com. Again, as in the case cited above, both these gentlemen care enough about the impression they make on prospective customers to always กput their best foot forward.ก

Their websitesก content has been double checked for common usage errors, relieving the reader from any undue distractions; their sales messages come through as clear as a bell. Like Corey Rudl, they leave you with the image of a polished and sophisticated marketing professional. Your ultimate buying decision is based solely on the merits of their products, not on whether they botched up their sales pitch with carelessness.

Please note, my mention of these three particular marketers should not be considered endorsements of their products. I am a happy customer, but they are simply being singled out in this article as prime examples of how, in my modest opinion, one should handle the use of language as a skilled, responsible, Internet marketer.

SUGGESTIONS AND RESOURCES

A professional looking website, within the parameters I have pointed out, is not that hard to achieve. There are inexpensive, easy to use tools and aids to help you accomplish this indispensable goal.

For example, if, like most of us, you have a tendency to misspell words, take advantage of the SpellCheck feature built right into most word processor programs to double check your work. Or, better yet, since youกll be actively engaged in the process, buy yourself a pocket Dictionary for about six bucks to look up words. Personally, I own several of these, with a few foreign language versions for both Spanish and French.

If punctuation and grammar give you migraines, buy yourself a College level English Usage or Style handbook at any used bookstore in town. Then, when in doubt about any facet of your written work, leaf through it to find an acceptable solution. In no time at all, with just a little effort on your part, youกll gain mastery over any aspect of the English language which previously derailed you.

Personally, I use one, or both of the following when I run into a grammar roadblock: William Strunkกs Elements of Style, and American Heritage Book of English Usage.

And, if you’re fortunate enough to have, either a member of your family, or as a friend or neighbor, an educator who teaches English and whose expertise you trust, ask them to review your written work prior to publishing it as a website.

Youกll receive invaluable insights and suggestions from a specialized professional, at zero cost to you. Naturally, for your own peace of mind, refrain from taking their suggestions personally; it might be helpful to pretend that the work being reviewed by them is not your own.

Additionally, should be inclined to doing your revisions online, I offer up this list of grammar related resources with accompanying descriptions. They’re all fr*ee:

1. http://www.chompchomp.com/terms.htm Grammar terms are listed and each is linked to its own page of explanation and examples of correct and incorrect usage. There are also online exercises. By one Robin L. Simmons.

2. http://www2.ncsu.edu:8010/ncsu/grammar/ Home of the Grammar Hotline. Has tips and links. From North Carolina State University.

3. http://www.well.com/user/mmcadams/words.html Glossary of grammar terms and their meanings. From magazineediting guru Mindy McAdams.

4. http://www.wsu.edu:8080/~brians/errors/errors.html Paul Brians of the Department of English at Washington State University talks about common mistakes and about perfect English that is often changed in error by wellmeaning editors.

5. http://www.worldwidewords.org/ All the pieces here are about English words and phrases—what they mean, where they came from, how they have evolved, and the ways in which people sometimes misuse them.

CONCLUSION

Thankfully, for the kind of writing that we do for the Web, you will not have to become adept at unraveling such mysteries as: What emotions dictate the use of the Subjunctive voice? Or, define a prepositional phrase. How about, what is the difference between a definite and an idefinite article? Or, can a personal pronoun be used in the possessive form? Better still, how would you indicate possession for a noun ending in the letter กs?ก Last but not least, does the English language have a future perfect tense?

Cast all your fears aside, because not only would answering those questions be beyond the scope of this narrative, they would surely be well beyond my own limited and flawed intelligence, as well! For website publishing, we only have to concentrate on writing clearly, sharply, and concisely; clean, simple, and well thought out copy is all we’re after. A basic common sense approach. Pulitzer prize winning authors are bred elsewhere.

Youกll find that, by taking the simple precautions and suggestions I have oulined here to spruce up your website, your professionalism will shine through, making you feel proud and empowered, your feelings of self worth will rise dramatically, giving you added confidence to tackle more and more written projects, praise from others will allow you to recognize your dormant talents, helping to fuel your creativity to a higher level…and your bottom line will inevitably soar as a result!

Copyright 2004 Jorge M. Vega After struggling for years trying to figure out what worked and what didn’t work online, the author has started to กbring home the baconก marketing on the Internet. See the few select, surefire ways he has found that anyone can use to begin making a comfortable homebased living, starting today: http://www.earnlarge.com/pbi

About The Author

Jorge M. Vega is foreignborn, and thanks God daily for the privilege of living in the land he loves, the good olกUSA. Taming the Internet beast took several years, but heกs found several easy ways to online profits which he gladly shares.

This article was posted on April 19, 2004

by Jorge M Vega

Making Your Purpose Your Business, Step#4

Making Your Purpose Your Business, Step#4

by: Heather J. Tait

Step#4 – Organizing & Developing Online Content

If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing, and general information to build a platform for your product (your purpose).

One of the main items that need attention would be your biography. If you are an artist or writer, you will get asked for this pertinent information every time you make a submission or apply for competitions. Your biography is an essential piece of information that often can get viewed prior to your work. Even if your target audiences are publishers, agents, or clients, you have only one chance to intrigue them and make a good first impression.

There are several ways that you can address your audience. If you would like to be up front and personal, you can write in first person, using ขIข in your sentence structure. For example, ขI was born in Silver Springs, Maryland.ข If you want to have a general sound or professional structure, you can write in the third person, referring to yourself as stated in this example, ขHeather J. Tait was born in Silver Springs, Maryland.ข

It’s really up to you on how you would like to address your audience. I personally prefer writing in third person when referring to my work mainly because I feel it conveys a sense of professional etiquette. It creates a press release persona that can maintain your audience’s attention. However, if you prefer to write in first person you can do that and still have strength to your sentences. Either way you want to spark your audience’s interest in you and your work.

The difference between a how a hobbyist or a professional artist or writer can be determined simply on how they are conveyed through content. You want your sentences to have strength and power to them. Each word and phrase counts because they are performing a difficult task, representing you, when you are not there to do so. For example you could say, ขI’m an artist from Erie, PA. I am trying to make a living doing art. Hope you will look at my work.ข This sentence hardly provides any credibility to my name or my art. It conveys that I am not really serious about what I’m doing, but I still would like you to look at my work. That’s a lofty expectation to have of my audience when I lack taking myself serious.

A professional sentence structure as an example, ขHeather J. Tait was raised in Erie, PA and began her career as a professional artist in 1997.ข You want to state who you are, where you come from, and what it is you do. You want your opening sentence to really state a few basic facts about you and your work. This is not an easy task and perhaps one of the reasons why many artists and writers procrastinate completing a biography. Perhaps one of the reasons why, just as Alan Wilson Watts states, ขTrying to define yourself is like trying to bite your own teeth.ข

It’s quite the challenge to write about yourself and really expand on your talents. You have to convey your work and yourself from almost another person’s perspective. Imagine yourself as a Public Relations Specialist and you were just hired to write about an artist or writer. What are some things you would need to know about that person? What strong points do you want to enunciate about this person’s life and accomplishments? What active role does this person assume now?

You don’t have to be overly personal but you really want to give your audience a sense of who you are. Let them know how you began your career. Write about your technique or your style. It is possible to be personal but also professional. You may have to work on several drafts until you get a nice flow of words and a functional biography. The time you put into writing this valuable piece of information will pay off by getting people to take notice in something very dear to you, your purpose. So share your passion with your audience. You just may notice that your enthusiasm might be contagious.

You want to have a short version (100150 words) of your biography and then a long version (5001,000 words). It’s advisable to work on your long version first so then you can easily copy a short version by taking excerpts. As an example you can view my biography online: http://www.silencespeaks.com/artist/artist.html. I had a shorter version posted several months back, but because of numerous requests to know more about me, I had to rewrite it. You may experience similar feedback from your viewers. The long version will be for your website and the shorter version will be used for promotional websites that commonly limit your biography to 100150 words.

You can also write a statement about your work. A statement simply is a personal claim about your work or perhaps on what inspires your work. Get creative here and really just type what you feel you need to express about your creativity. I was asked for an artist statement back in 1999. I had no clue what that was but I wrote one down. I’ve used the same statement ever since. You can view it online to get an example: http://www.silencespeaks.com/artist/artist.html

Take time to really write down your talents and accomplishments and don’t be afraid to express them in your content. The more people learn about you, the more they will be able to relate to you.

Your challenge for this month is to create a full length and short version of your biography. As a bonus create an artistic statement if you would like. Read other artists’ or writers’ biographies and ask yourself which ones interested you and then explain why. Which biographies had strong statements, which ones were weak? Then take that information and apply it to yourself. Evaluate what traits you want to express, organize an outline, and then write your biography.

By Artist & Inspirational Writer Heather J.Tait

About The Author

Silence Speaks http://www.silencespeaks.com

read more articles from this author at Silence Speaks Inspirations

Artist and inspirational writer Heather J. Tait began her career as a professional artist back in 1997 in Morgan Hill, CA. Her style combines simplicity and complexity. She uses bold lines with the aid of her Sharpie Marker and completes the process with splashes of bright watercolors.

Her work can best be described in its entirety as inspirational. She has over 160 pieces of all original works with inspirational quotes that correspond to each piece.

Her art as well as articles are syndicated internationally. Her work has been featured in the Spire Press (New York, NY), the Gutenburg Litegraphic Society (Salt Lake City, UT), Tony Awards (Atlanta,GA) and the FOX Theater (Atlanta,GA) to name a few.

She was also recently inducted into the Who’s Who of American Women 20042005the definitive biographical resource featuring the most accomplished women in all areas of human endeavor.

She is also the founder of Silence Speaks International Artist Association and Intrigue Magazine which works to promote artists and writers.

[email protected]

This article was posted on September 13, 2004

by Heather J. Tait

Why a Website Design Speaks Volumes about Your Com

Why a Website Design Speaks Volumes about Your Company?

by: Anthony Jewell

Whether a business has just got off the ground or has been established for years, startup and long running companies are looking to the internet to expand their sales as well as service to customers. Many new websites are going up and with so many people opting to go with the cheapest route or the quickest design process, sometimes the quality of a website gets left behind. Lets face it, you wouldn’t want a possible client coming into your office, looking around at a mess, so why would you send them to your virtual office looking like one?

People very often go to a companies website to get more information, it is allot easier and more convenient then calling them or writing them a letter. The first thing they see when they go to their site(that is, the first thing that pops into their heads) is either กwow, these guys are professional, I want to deal with themก or ‘there site is awful, how can they act professional if they do not look professionalก(well that may not be everyone’s exact words, but you see what I am getting at). We all think this when we visit a website, haven’t you ever felt a little bit easier or more relaxed when purchasing something off a site with a professional look? I bet you that if a site doesn’t look professional then you won’t even consider purchasing an item or using their service!

Another important aspect of a website is how long it takes to download. Allot of people say if it takes longer then 30 seconds to download then people will leave, this is true. I know that even on a DSL connection if a site is taking too long to download I will jump to another site. If your site doesn’t download in at least 3060 seconds for all users(dial up taking a little longer), then you need to redesign your site.

Your site must not only look good and download quick, it must work good. There is nothing worse then visiting a website with pages that haven’t been created yet, script errors popping up and only half of the information seems to be there. This will definitely annoy anyone who is visiting your website, they probably won’t come back for a while, if at all.

Another important aspect of a good website is allowing visitors to contact you in one way or another. A simple email address or contact form on a contact us page will do wonders. People like to know they can get in touch with you with just a simple click of the mouse. Make sure that there is a link to your contact us page on every page, including in your main navigation. This will give users a feeling of being close to you, as they can contact you at any time.

Use these tips as well as your own common sense and you will be well on your way to having a great Looking, Working & Downloading Website!

About The Author

Anthony Jewell has over 6 Years experience in the Web & Graphics World. You can visit my business at www.Logo2D.com.

©Copyright 2005 Logo2D.com : Feel free to use this article freely but please keep in the copyright.

[email protected]

This article was posted on August 30

by Anthony Jewell

The Critical Importance of Good Web Graphics to In

The Critical Importance of Good Web Graphics to Internet Marketing Profits

by: Ross Storey

There’s an old saying: ‘Don’t judge a book by its cover’, but this hardly applies to the science of designing web graphics. Everybody judges web sites by their ‘cover’ or home page, have no doubt. Is your site giving out a professional, visual aura, or is it telling visitors that you built it yourself, because of bad design?

Ask yourself: Of the many thousands of web pages trying to sell you something, which are the ones that keep your interest? Which ones have convinced you to depart with your hardearned cash?

If you are honest, you will say the ones with the most attractive and professional graphics – the pretty pictures. Human nature determines that what catches your eye, and is pleasing to view, keeps your attention. Subconsciously or not, you make a judgment within seconds, on how professional is the website you are viewing. If the appearance of a site is amateurish, the owner can kiss goodbye to any potential buyers bothering to purchase.

Visual appeal is critical. Sure, current thinking is that you should focus more on the content, than on the pretty ‘bells and whistles’ for your website, but you must have professionallooking graphics. Like branding a business, your web site graphics, headers, footers, buttons etc. should all be in the same theme, the same colour scheme and consistent design.

If you want proof of the importance of this consistency, check out the ‘livery’ (a fancy word for the logos, design, colours and badgeing) of corporate giants like Microsoft and Nike. Most people in the western world know the Nike ‘tick’ logo instantly, almost as well as they know the slogan ‘Just Do it’. And the Microsoft logo and colour set must be the most familiar visual environment on the planet. Want to bet that Bill Gates’ people spent many millions on developing this set. In today’s digital publishing world, you can’t see the ‘bits’ and bytes’ so digital products must be represented by pretty ‘boxes’ and with carefully matched colour schemes for their sales sites. That’s why web designers produce those very familiar eBook covers and Program boxes, with the shadows and reflection effects.

Why do you think that hard copy book publishers make sure their covers are in well matched colours, and have good pictures and dramatic fonts?

Why do you think that so much work goes in to covers for videos and DVDs in your local video hire store? In the visual flak of such a store, there are hundreds of covers competing for attention, visually asking you to hire them. Check out your newsagent and see what effort magazine publishers put into the design of their front covers.

One the web, there are many millions of sites clamouring for attention.

And, despite the vast number of programs now available, like Adobe PhotoShop, and Jasc PaintShop Pro, good design is hardly a DIY skill. It requires creativity, expertise and, most importantly, time. This is why web designers, and their close cousins, banner, header and footer designers, can charge up to $50 for one good web page header, and more for a complete set. You’ll notice that there are many schools and colleges offering courses and degrees in design, so it’s not something that you will be able to pick up without study. So there’s the dilemma. You need good design, you’ll probably have to pay for it, but doing so will likely pay dividends.

About The Author

Ross Storey [email protected] is a completely bald (it’s fashionable), 52yearold public relations and marketing consultant who has been involved in web marketing and design for more than a decade.

http://bestprographics.zapz.biz

http://www.quokkaSoft.com

(Please feel free to publish this article, so long as you keep this resource section complete)

[email protected]

This article was posted on August 03

by Ross Storey

How To Create A Brand That Sticks

How To Create A Brand That Sticks

by: Eileen ‘turtleก Parzek

Most people, when they hear the word branding, think logos but in fact, branding is really much more than that. A brand involves blending the image, purpose, and focus of your business, with your core marketing message, and coming up with something which will stick in the minds of people who encounter it. As a business or an independent professional, it is who you are and what you do, packaged neatly, clearly, and memorably. A logo is only a tangible representation that works to reinforce a brand.

So what kind of personality does your business have? Is it conservative and solid? Outgoing and fun? Or robust and strong? And, what is your business focused on doing? Whom do you want to work with? How does your business differ from the competition? And what makes it so special, after all? Do not try to name every special quality or unique selling point you can actually build a brand on just one unique quality! Once you can answer these questions, you can begin to create your brand. The question is what you want YOUR brand to leave behind in peopleกs heads.

Practically any business or professional can benefit from a strong brand. But branding is even more important for micro businesses and independent professionals because they face tighter competition. A well executed brand and identity can help them compete on a larger playing field, appear more professional, and stand out from the hordes of competitors.

Once you determine how you want to be remembered, your image and your message will need to communicate that. The image can simply be a consistent look used in all your correspondence, a logo that marks everything that comes from your business, and the identity you use on your web site and brochure. The message can be a tag line, your 30 second กelevator speech,ก and woven through the content on your web site.

A logo is only one manifestation of brand identity, used to create a memorable impression, but it is useless if you have not clearly defined your audience and the focus of your business. There are plenty of clearly branded businesses using only consistent fonts or colors in their marketing collateral. But whatever you decide chose one image to stick with through all your business communication, and make sure that image is professional. In other words, if you do not have the resources or finances right now to have a professional image developed for you, work with less, rather than using badly formatted clipart or a layout that makes you look amateurish or cheap. That approach can only hurt your business and your brand, so find the level that Works for you without a negative effect.

Once you determine what brand you want to create, and have developed an identity to accompany it, the work has just begun. You will need to vigilantly reinforce your brand every moment you are in business. Your brand needs to affect everything your business does, everything you and your employees say, and every bit of information that comes out of your office. Letterhead, invoices, proposals… these should all consistently promote your brand. In your voice mail, in your email sig, and every time someone says, กWhat do you do?ก your brand should come out to shine. Domain names and web site content should, again, reinforce your brand. Everywhere you use your brand with consistency, you are communicating with the voice of your company.

Be aware, though, that this does not happen overnight your brand will need to build over time. Develop a strong brand, and use it consistently, and more and more often, your brand will pop into peopleกs minds when they have a need that you can provide.

Eileen ‘turtleก Parzek (c) 2003 All Rights Reserved

About The Author

Eileen ‘turtleก Parzek is a veteran web designer and an online marketing & communications consultant who has been working from home and virtually since 1995. You can subscribe to her free monthly newsletter called Increase Your Reach: Infuse Your Marketing with Technology at http://www.sohoitgoes.com

NOTE: You’re welcome to ขreprintข this article online as long as it remains complete and unaltered (including the ขabout the authorข info at the end), and you send a copy of your reprint to [email protected]

This article was posted on September 05, 2003

by Eileen ‘turtleก Parzek

Another title by Atari released on StarForce prote

Another title by Atari released on StarForce protected DVDs

by: Ksenia Zakharova

ขAtari has selected StarForce to protect their brandnew game called Race Driver 2ข, a supervisor from StarForce has stated today.

ขRace Driver 2ข is produced by Codemasters and distributed by Atari. It was released in Taiwan in July 2004. The game is designed for both PC and Microsoft Xbox platforms. The product is distributed on DVD discs protected by StarForce.

Atari is a leading global publisher and developer of interactive entertainment for both gaming enthusiasts and the massmarket audience. The company’s products are based on internally created intellectual properties or products licensed from third parties, and include most recognizable names in popular entertainment industry.

This is the second case of Atari’s cooperation with StarForce. Earlier they used StarForce to secure their hit game — ขDesert Rats VS Afrika Korpsข.

Both titles are protected using the StarForce Professional 3.0 solution. StarForce Professional 3.0 utilizes latest copy protection knowhow and provides a high level of security yet being a very usable solution for end users. StarForce Professional is designed to assist software developers and publishers to suppress highvolume industrial piracy as well as illegal copying by end users. The protection technologies implementation doesn’t require publishers to use any special tools for a licensed disc production, quality control, or other procedures.

Pleased with the quality of StarForce service and proven effectiveness of the company’s technologies, Atari is planning to continue its cooperation with StarForce in the nearest future.

About The Author

About StarForce (www.starforce.com)

StarForce is a leading provider of software protection solutions designed to fight piracy and assist software developers and publishers to effectively protect their intellectual property and safeguard their revenues. The company is wellknown among industry professionals for its state of the art softwareandhardwarelevel encryption technologies. StarForce provides a broad range of highquality and costeffective protection and licensing solutions for business, educational, and entertainment applications

This article was posted on August 09, 2004

by Ksenia Zakharova

Digitalize It! : (Modification of images with tool

Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)

by: Grannyกs Mettle

Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.

Nowadays, designing has gone to the new age of advanced technology that utilizes computers and programming. As a designer used to handling tangible products such as the ever reliable crayons, computer technology is oftentimes scary and heart palpitating. With all that computer code and HTML tags and styles, itกs no wonder that most designers break out in cold sweat every time they are forced to put computer code around a text in a Word document to get the layout they want.

To help designers and artists alike to make their lives simpler, Adobe offers a complete package that brings designs straight from concept to the online world. On the other hand, Corel has also introduced new programs to help ease the burden of creating works of art with the use of the computer.

The new applications ensure that every designerกs nightmare will be gone, helping him/her to sleep more soundly at night. These programs can help designers utilize simple sites quickly and effectively.

The CS Advantage…

The new Adobe Creative Suite combines Adobeกs graphics applications and an efficient workflow that answers the needs of nearly every creative professional, from conceptualization to implementation, from print to Web. Not only do designers get one program at a time; rather, a whole suite of the latest versions of Photoshop, Illustrator, InDesign, and GoLive software. It also includes the new Adobe Acrobat 7.0 Professional software to Acrobat Professional.

The Creative Suite is Adobeกs attempt to bind the applications together. Now, Adobeกs creative products use not only the same graphics engine but also the same type and colormanagement engines. Files that are created in one application can open easily in others with all their features intact. With a consistent user interface, moving from one application to another is easy.

And holding it all together is the new filemanagement and versiontracking technology Version Cue. The Version Cue lets you create and publish content for print and the Web faster, more easily, and more affordably. Thatกs why Adobe is introducing this one whole package as ‘the complete design environment for print and Web publishingก.

Adobe Photoshop for image editing easily manage your images with the improved File Browser, quickly share design variations with Layer Comps, and instantly improve contrast with Shadow/Highlight correction; perform more precise editing and retouching with expanded support for 16bit images and monitor changes to your image in the Histogram palette, which dynamically updates as you make adjustments.

Adobe Illustrator for drawing and vector graphics with powerful new 3D features, advanced typographical controls, and a host of groundbreaking new design tools, this powerful upgrade from Illustrator 10 delivers the performance you need to make the most of your creativity; import Photoshop image compositions directly to Illustrator or create drawings in Illustrator and import them directly into Photoshop; create native Adobe Portable Document Format (PDF) files using settings and options consistent with Adobe Acrobat Distiller software and get fast, consistent print results with features like Fit to Page, Print Preview, and support for Print Settings.

Adobe InDesign for page layout and design, and Adobe GoLive for Web layout import your native vector and bitmap artwork directly into InDesign CS software for sophisticated print layouts or into Adobe GoLive CS software for powerful web pages. With the support of Adobe PDF and XML, you can easily output your pages to both print and the Web.

The Corel Advantage…

With the introduction of Corel Painter IX, commercial designers, photographers, and professional artists are able to use their natural talents and techniques to create breathtaking works of art. Corel ensures that the new program is a musthave software for creative professionals, whether they’re in film making, game development, commercial design, illustration, photography, or even fine arts.

With regards to performance and productivity, the Corel Painter IX boasts of significantly improved speed, new and enhanced Brush Control Palettes, FramesperSecond Control, and Customizable Shortcut Keys. Professional users can extend their creative possibilities with new enhancements that include Artistsก Oils Painting System, SnaptoPath Painting, improved Digital Watercolor, and Quick Clone.

What is exciting about this new software is that the Corel Painter IX is more compatible with other professional technologies, providing enhanced support to Adobe Photoshop, Wacom (including the Wacom Intuos3), and Color Management.

Whatกs more, getting started is easier than ever. Corel has provided various support guides to help endusers control their fear of tackling a seemingly intricate world of softwares and programs. Corel has provided a revitalized User Guide, the Painter IX Handbook that includes tutorials from leading creative professionals, access to free training videos, and academic courseware specifically designed for educators.

With powerful applications such as the Adobe CS and Corel, artists and designers alike can now combine both worlds of traditional art and sophisticated technology. The intricate tones of traditional art skills and techniques theyกve developed during their formation years as artists can be integrated with the incredible benefits that digital media can provide. Every creation can now be worthy of the exaltations and awe reserved for those found in galleries and exhibits. In addition, these art forms are now made at a faster and quicker rate than their original counterparts.

About The Author

For questions and comments about the article you may contact Grannyกs Mettle through The Digital Printing Company Moderator at 310 575 4440 or visit http://www.digitalprintingcompany.com

[email protected]

This article was posted on January 20

by Grannyกs Mettle

Making your Websites More Compelling

Making your Websites More Compelling

by: Andrea J. Lee

The Internet is a remarkable publishing medium. With just a little effort, you can make your web pages visually irresistible by playing with color, shapes and text. Whether your websites are already launched or you’re ready to create your first few, use the 3 simple steps below to kick things up a notch and make your sites professional and appealing.

Step 1: Grab Peopleกs Attention with a Photo or Graphic.

Without a logo or visual image to represent the central offering on your web page, you are asking potential clients to immediately take a big leap and dive into your text. Why risk the possibility of them not reading your important message? People browsing the web are notoriously impatient. Capture their attention with a photo/graphic before they click off your site.

Choose the perfect image from Photodisc, ClipArt or Corbis for as little as $9 to $90 per image. Human beings are visual creatures. Consider your favorite magazine for a moment. Would it still be your favorite if it used only text on its cover this month?

Step 2: Boost the credibility of your service or product by using a professional color scheme.

Using the image you selected in step one, itกs easy to go the next step and pull together a professional looking color scheme. ColorSchemer is a small, inexpensive software (US$25) that helps you choose a color scheme thatกs eyecatching and unexpected, even if you’re colorchallenged. When picking colors, don’t be afraid to let your personality show through. Check out http://www.colorschemer.com/.

Step 3: Use graphical กsignpostsก throughout your material to help readers absorb your message.

As you browse the web, start making mental notes about sites you enjoy visiting. Iกm willing to bet itกs the ones that break up text with colored bullets, numbers and other signposts that mentally engage you the most. Iกll even go so far as to say that a website that does not use graphical signposts shows a disregard for the needs of the reader, intentionally or not.

Think of these minigraphics as a way of showing consideration to your reader. They want to read your material and you help them make it easy by providing mental white space and places to rest their eyes.

Just a few NoNoกs:

Don’t overdo.

The power of visual communication can be diluted if too many images are used on each page. There is both art and science to finding the right balance since too many images on a website can be just as ineffective as too few. The key is to work at finding this balance by studying other websites.

Don’t use Flash or other animation.

More often than not, flash/animation comes across as cheap rather than professional and has only been shown to be effective in very specific circumstances. Moreover, web pages created with Flash don’t rank well with search engines. If you must use it, do so very sparingly and be sure to have it professionally designed.

Whatever you do, don’t be bland.

With millions of websites published every day, you must stand out in order to be noticed. Graphics that reflect you, your offering and your personality will help you become more attractive to clients quickly, affordably and with style.

One of the challenges of working online is to alleviate your clientกs natural reservations in a new and unfamiliar environment the virtual world. Making things more comfortable for them is your number one priority and graphics will help you achieve that. By going the extra mile to make your websites look 100% professional, you become more credible in your own eyes as well.

About The Author

Andrea J. Lee coaches entrepreneurs and online business owners. As Thomas J. Leonardกs General Manager, she helped build and manage the largest network and trainer of personal and business coaches in the world. Now the CEO of Andrea J. Lee Group of Companies, she writes, speaks and consults on Marketing, Internet and Business systems. For more helpful tips, visit www.39lessons.com

[email protected]

This article was posted on May 04, 2004

by Andrea J. Lee