Keywords are the ขKEYข to a Profitable Web Site

Keywords are the ขKEYข to a Profitable Web Site

by: Gail Kaufman

The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your web site. Think about things that you find interesting, are passionate about or that leverage your skills. Once this is done you are ready to find out which topic on your list will be the most profitable to pursue.

Keyword Research

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

2. How are people searching for your topic? For example, if your theme is ขJapanese foodข how are people searching for information? Are they typing in ขJapanese recipesข, ขlow sodium miso soupข, ขhistory of Japanese foodข, ขJapanese food in NYCข, etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

3. How many sites will you be competing with – does demand outstrip supply or vice versa? Right now your job is to build huge lists of highdemand, lowcompetition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.

You cannot cut corners at this stage of the process or your business will suffer. This can be slow, tedious work but fortunately there are some good tools to help you automate your keyword research and help find the most profitable keywords to build your content around. There are some good free tools to help you make light work of this including Search It! and Overture. More comprehensive tools that provide demand, supply and profitability data that help you find profitable niches include Brainstorm It! from Site Build It! and Wordtracker.

Keyword Optimization

You may have heard the terms ขsearch engine optimization (SEO)ข, ขkeyword optimizationข, ขpage optimizationข, etc. Basically, they all refer to the same thing – making sure your pages have the right amount of keywords, placed correctly, to effectively get your site ขspideredข or found by the search engines, such as Google.

Repeating keywords throughout a site is just as important as choosing the right keywords. If you use the keywords too often the search engines will ignore them; if you don’t use them enough the search engines will not find and index them properly.

The main keyword, in our example ขJapanese foodข, should be used as part of the domain name and in the title tag of the HTML code for the page. It should also be used in the heading of the page where you tell visitors what the page is about. Also, most SEO experts agree that it is best to put your keyword in the first and last sentences of your page.

As for the body copy, there are some good rulesofthumb that help you achieve the correct กkeyword densityก or keyword repetition. Many experts say you should use the 4% 7% rule (approx. 25 words in a 500 word document). However, don’t use a single keyword over and over or your copy will seem forced. Instead, weave in some variations of the keyword (e.g. plural forms, synonyms) to ensure your content flows well and makes sense! Simply filling up a site with your keywords will not fool the search engines; rather, it may be considered spamming and your site can get banned!

Many people say that content is king, but in fact, it’s content that is keyword rich that is king. It is absolutely critical to find your best keywords and use them in the right way to attract targeted traffic. It takes some time and practice but if you persevere your web site will be built on a strong foundation.

About The Author

Written by Gail Kaufman cofounder of http://www.websitedesigngenius.com

Visit her site for information, free valuable ebooks and practical tips on how to build an affordable and profitable web site with no technical skills.

This article was posted on August 24

by Gail Kaufman

How To Run A Money Making Website

How To Run A Money Making Website

by: Ronald Gibson

All Internet business owners want their websites to be profitable.Here are a few tips that could help you make your website a profitable one.

1. Address your targeted audience on your business site. Example: กWelcome Internet Marketersก or กGreetings Fellow Dog Loverก. If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your websiteกs theme. You wouldn’t want to use a bird graphic on a business web site.

3. In order for a website to be profitable, it must have repeat visitors. Offer your visitors incentives to get them to return to your website. You could give them new content, ebooks, software, ezine, etc. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Bend over backwards to answer any questions that your visitors might have. Publish a FAQs for your business, product and web site. It should feature questions about multiple parts of your business. If the FAQ does not answer their question, then you should provide a way for visitors to contact you on each web page. L.ist your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it either by autoresponder or printer friendly version.

6. Make sure a least 50% of your content is original. Another option is to offer your visitors something else original like software or an online utility.

7. Make sure all links on the navigational bar are clickable. If people can’t get to where they want to go, then they will more than likely leave.

8. Organize you web site in logical and profitable sequence. You don’t want to give your potential customers a freebie before they learn about the product(s) you’re selling.

The above tips should help you to make your website a profitable one for years to come.

Copyright © 2005 Ronald Gibson

About The Author

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/ and http://www.affiliateutopia.com/blog/.

This article was posted on August 03

by Ronald Gibson

The Most Profitable Internet Marketing Strategy Ev

The Most Profitable Internet Marketing Strategy Ever

by: Houa Yang

So whatกs the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?

Itกs having your own responsive mailing list.

Hereกs how it works:

You CAN start today by collecting the names and email addresses of people whoกs interested in what you’re selling. And start selling it to them.

There is no doubt about it, owning a responsive mailing list is THE most profitable thing you can do online. Itกs more profitable than …

Writing eBooks or reports.

Getting thousands of visitors to your site.

Having the hottest sales copy on the Internet.

Having a ‘top 1%ก Alexa rating.

Being the smartest person on the planet.

Itกs even more profitable that having an army of affiliates!

Or ANY other ONE thing that you can do online.

Having your own responsive mailing list means that you can make offers week after week for YEARS, and your list will faithfully buy what you recommend. Now THATกS marketing power!

If that sounds good to you … keep reading.

The only way to reliably have a mailing list that is HIGHLY responsive is to build it yourself. The good news is that building a list of your own is actually VERY easy when you know how.

In fact, you probably have the seeds of a small list right now, even though you might not know it.

Let me be 100% clear. You do NOT need an advanced degree in marketing, need a big time กguruก reputation, have to spend thousands of dollars, or a huge mailing list.

All you need is to have something to say, and to learn HOW (and when) to say it in a way that gets subscribers to take action now!

To help you get started building your own profitable list hereกs a few marketing tips that you can apply today:

You can work together with other site owners. The idea here is that you get traffic that Iกll never see, and I get traffic youกll never see. So, we make an agreement that allows us each to benefit from the otherกs traffic.

The most common form of this is what is called a ‘thank you page private coregistrationก. Thatกs a fancy way of saying that Iกll show your subscription form on the thank you page of my website, and youกll show my subscription form on the thank you page of your site.

The thank you pages involved here can be found in a variety of places. Each one has the common denominator that they are viewed after a visitor takes action. This is good, because studies show that visitors who take one action are likely to take another action.

Here are some common thank you pages where you can place your subscription form:

After a sale is made.

After someone subscribes to an ezine.

After they download a free gift.

After they complete a survey.

The possibilities are endless, and this is one of the most underused marketing methods around.

So if you can find a site that compliments your site, these arrangements can be a powerful list building method.

About The Author

Houa Yang

YES YOU CAN build a powerful mailing list! Having your own mailing list is THE most profitable thing you can do online. Don’t put it off … begin building your list today. Itกs easy! Just visit: http://www.emailmarketingstrategy.com.

This article was posted on September 10

by Houa Yang

Five Top Tips For A Prosperous 2004

Five Top Tips For A Prosperous 2004

by: Steve Shaw

According to many market forecasts, 2004 is likely to be a buoyant year online. These are my top tips for making the most of it, and ensuring a happy, healthy and prosperous 2004.

1. Seek out new markets and niches, and make them work for you.

This is a simple technique to find profitable niches for your business. Download the free Good Keywords software from goodkeywords.com this is a virtual crystal ball into what you should be selling online. Find keywords that have a high number of searches, and a low number of pages for those keywords on the most popular search engine, Google. The ratio between the number of searches, and the number of results found for that keyword or phrase, determines the potential profitability of the keyword.

Another method is to use the free trial service at wordtracker.com.

Create a product or service around the profitable keyword, and youกll be onto a potential goldmine online.

2. Automate, automate, automate

If you find you are doing something repetitively, is it something you can automate? Automating a repetitive task is something that could save you hours, if not days or weeks of time, in 2004, all of which you could be spending doing something more worthwhile and profitable.

Automate almost everything you can, wherever possible. An Internet business allows for a great deal of automation, from list management to product fulfillment, so take advantage of it wherever you can.

3. Seek out nonemailreliant profit avenues

With spam filters, overloaded email folders, and increasing legislation proving evermore troublesome to legitimate optin email marketers, itกs wise to develop branches of your business that do not solely rely on email for profitability.

Thatกs not to say email marketing is no longer relevant or important, it quite clearly is both of these when used effectively but my tip for 2004 is to try to find other supplementary routes to profitability.

For example, a niche area in the search engines (as outlined in tip 1 above) will bring you a lot of traffic, without overrelying on email as a traffic and sales generation tool and even if you don’t have a specific product, if you combine great content with effective use of Google Adsense, thatกs another great income stream for your business.

Success online is all about not putting all your eggs into one basket, and developing กmultiple streams of incomeก. If you lost your email list(s) overnight, would you still be profitable?

4. Take more exercise

What? Whatกs that got to do with doing business online?

Well, more than you think. For one, sitting in front of a computer for 12 hours a day can be detrimental to your health and if you don’t have your health, you won’t have much of a business.

Getting some regular fresh air and exercise will not only help to keep you healthy, it will also:

Increase your energy levels, so you can get a lot more done in less time.

Clear your head, so you can concentrate more effectively.

Help you to relax and come up with some great ideas for your business (my best and most profitable ideas come to me when Iกm on vacation, or otherwise relaxed and กswitched offก).

Boost your confidence and selfesteem, the absence of which is often at the route of many business failures. When you’re confident, you take more risks, and risktaking is closely linked to profitability. If you stay the same, and take no risks, you’re unlikely to move forward in your business.

And don’t forget, while you are exercising, you can listen to educational tapes and CDs that will help you grow and learn, all of which can boost your business longterm.

5. Set goals

Close your eyes, and picture yourself at the end of 2004. Where would you like to be?

If you continue doing what you are doing now, where will you be, realistically?

Set some goals that will get you from where you are currently heading, to where you would like to be. Break those goals down into specific steps that know you can achieve, and will ensure you reach your goals by the end of 2004.

Refer to your goals regularly, don’t be afraid to adjust them if necessary during the year, and take one step at a time.

Steve Shaw develops software and systems for effective emarketing. This article was submitted to hundreds of targeted publishers and multiple article directories on autopilot, using his powerful article submission service at http://www.SubmitYOURArticle.com.

About The Author

Steve Shaw has been marketing fulltime online since March 2002, developing software products and systems for emarketing, including PopUpMaster Pro, the Click Bank Toolkit, and most recently, the free list building system at ListInferno.com.

This article was posted on December 31, 2003

by Steve Shaw

3 Ways To Generate Profitable Business Ideas Anyti

3 Ways To Generate Profitable Business Ideas Anytime

by: Eugenijus Sakalauskas

All businesses are created first by ideas. Then once you’re in business you need ideas for marketing, advertising, solving problems, product development etc. The difference between success or failure could be one just one idea. Thatกs all! Below are three ways to generate profitable business ideas.

Communicating regularly with other business people can generate many ideas. There are many resources online and offline to meet new business people lie; seminars, chat rooms, discussion boards, trade shows etc. Sharing your knowledge, asking questions, and taking in new information will stimulate your mind. Your brain will begin to put all this information together to create profitable business ideas.

If you’re not much of a communicator, try reading. Reading can also stimulate your mind. Read business books, magazines, ebooks, web sites, journals, ezines, newspapers etc. Your brain will generate profitable ideas by absorbing and rearranging this information on a regular basis.

Don’t have a lot of time to read? You could listen to business audio books, seminars and courses. Listen to them in the car, while your doing house work, working in the yard, or exercising. Also, tune in business related radio stations. This will help you save time and generate profitable business ideas at the same time.

There are a few extra tips that will help improve these idea generation strategies. Take short breaks to brainstorm about the information you absorbed. Keep a notepad and pen handy to record your ideas so you don’t forget them. All businesses need profitable business ideas to stay ahead of competition and survive.

Quote of the Day:

กA leaf that is destined to grow large is full of grooves and wrinkles at the start. Now if one has no patience and wants it smooth offhand like a willow leaf, there is trouble ahead.ก Johann Wolfgang von Goethe

It really works!

About The Author

Eugenijus Sakalauskas is an established ezine publisher and direct marketer who specializes in developing new ideas and methods on Website Marketing & Home Business Secrets.

Get FREE info mailto:[email protected]

pluginnetproefit.com

Support: [email protected]

This article was posted on April 11

by Eugenijus Sakalauskas

How To Run A Profitable Website

How To Run A Profitable Website

by: Ronald Gibson

All Internet business owners want their websites to be profitable.Here are a few tips that could help you make your website a profitable one.

1. Address your targeted audience on your business site. Example: กWelcome Internet Marketersก or กGreetings Fellow Dog Loverก. If you have more than one, address them all.

2. Make sure your content and graphics are relevant to your websiteกs theme. You wouldn’t want to use a bird graphic on a business web site.

3. In order for a website to be profitable, it must have repeat visitors. Offer your visitors incentives to get them to return to your website. You could give them new content, ebooks, software, ezine, etc. Alert visitors by email when you add new content to your web site. This will remind people to revisit your web site.

4. Bend over backwards to answer any questions that your visitors might have. Publish a FAQs for your business, product and web site. It should feature questions about multiple parts of your business. If the FAQ does not answer their question, then you should provide a way for visitors to contact you on each web page. L.ist your email address, fax number and phone number.

5. Give people the option of viewing your web site offline. Offer it either by autoresponder or printer friendly version.

6. Make sure a least 50% of your content is original. Another option is to offer your visitors something else original like software or an online utility.

7. Make sure all links on the navigational bar are clickable. If people can’t get to where they want to go, then they will more than likely leave.

8. Organize you web site in logical and profitable sequence. You don’t want to give your potential customers a freebie before they learn about the product(s) you’re selling.

The above tips should help you to make your website a profitable one for years to come.

Copyright 2005 Ronald Gibson

About The Author

Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of AffiliateUtopia.com, which offers information about some of the best money making opportunities on the Web. For more information, visit: http://www.affiliateutopia.com/ and http://www.affiliateutopia.com/blog/.

This article was posted on August 1

by Ronald Gibson