The New 5 Pกs!

The New 5 Pกs!

by: Jaruda Boonsuwan

NO! When I say ก5 Pกsก, Iกm not talking about the big 5 Pกs of marketing everyoneกs familiar with.

Here Iกm NOT referring to Product, Price, Place, Promotion and Package!

But Iกm talking about the FRESHEST 5 Pกs I believe will be extra useful for your websites and newsletters.

Are you ready to discover the hottest 5 Pกs?

1. P.S.

This writing technique alone will shoot your sales to the roof!

Count how many times this week you skip reading the whole sales copies and go right for a P.S.

We don’t like reading a long letter. Most of the time, we skip. So, itกs a clever idea to give your prospects a big bang with a P.S. They never skip reading a P.S.

Perhaps they’re too bored or too tired to read กanotherก sales letter. Perhaps they like to cheat and want to see the final punch, if itกs right for them or not.

So, make sure you wrap up all of your ICEMELTING กselling pointsก in here! Shrink your message. Make it precise. Make your prospects feel they can’t live กcomfortablyก without your product or service. After all, itกs your last shot to make a sale!

2. PASS

People love a free pass, even if itกs only temporary!

Don’t worry if you don’t know how to let people type in the password to access your restricted area. Itกs not the end of the world. Hereกs where you can get the script for FREE at…

http://www.dynamicdrive.com

Hereกs a cuttingedge trick: Give them a free password to access your newsletter/ article archives, for example, in exchange for their email addresses. Do not give them the password right at your website. Instead, send them the password by email.

Now, this is important…Set up an autoresponder to do this task. Make sure they get their passwords instantly. They can’t wait another minute longer to access the free section. Itกs a MUST that you have an autoresponder, especially if you publish a newsletter. Get it at…

http://www.mailloop.com/t.cgi/769736/

Now this is important! Do not make this offer sound like a junk! You can say that you’re giving away กfree membershipก. Say it is a กprivilegedก or a กVIPก pass. Or simply say that they’re ‘the chosen oneก. This way, your prospects will be eager to get the free access you’re offering. Itกs human nature. We all want to be a Very Important Person!

3. PROMISE

Youกve got to promise your prospects something important…like moneyback guarantee.

But don’t just say กoneyear, moneyback guaranteeก!

Do say…กAnd if 365 days from now, you decide you want your money back, Iกll ask you absolutely no questions. And even if itกs just because you’re $27 short and can’t buy some beers, I still won’t ask you why. Youกll get your money back as soon as you say so. I can guarantee you that!ก

4. PICK OF THE DAY

When you go to a restaurant, the first thing you always notice is the กMenu of the Dayก! Even if you don’t order it, you’re still curious to see whatกs new for today, right?

The same thing works with your website. Once your prospects leave your site without signing up for your free newsletter, your business depends on pure LUCK.

Too bad people don’t buy the first time they see you. And if you still want to win them back, you might have to spend some more bucks on advertising.

Now, it doesn’t have to be this way…The only one reason thatกll keep people coming back to your site is something NEW every day!

Showcase the กPick of the Dayก. And theyกll come back to your site from time to time to see whatกs new.

See? You don’t even have to pay for the traffic. It can be ‘tip of the Dayก, กSite of the Weekก, กStar of the Monthก, ….anything you can think of!

5. PIECE OF ADVICE

How many times have you read newsletters chock full of the word กbuy nowก?

This is the mistake that can drive your subscribers away faster than jet speed! Your prospects want to read something useful. They simply don’t want another junk mail. If you don’t stop selling to them just for a second youกll risk losing them forever. Theyกll disappear กout of your sightก.

So, in your newsletter, try to give them little tips that teach them how to make their lives easier.

Suppose you’re selling a beauty product, instead of hard selling, try giving them a short makeup tip of how to make their lips look fuller.

If you’re an affiliate for a used car website and running your own ezine, instead of selling cars all the time, try giving them a reliable tip that teaches them how not to get ripped off buying a used car.

P.S. Give it a try. Iกm sure these freshest 5 Pกs can easily add the punch to your websites or newsletters next time you decide to try something new.

About The Author

The author, Jaruda Boonsuwan, is offering oneofitskind, deadlyeffective copywriting ecourse at NO charge.

Beat your competitors now at http://www.groundbreakcopywriting.com

This article was posted on October 23, 2002

by Jaruda Boonsuwan