Quick Tactics To Brand Your Business And Make More

Quick Tactics To Brand Your Business And Make More Sales

by: Charles Kangethe

This may come as a surprise… to you, but Branding is more than just Logo and Business or Product Name recognition.

Branding is ‘the total emotional and intellectual involvement your prospects and customers have with your business and products.ก

This article addresses 5 basic problems and questions about Branding:

How Are Brands Created ?

=> Branding by กPersonal Experienceก

This creates the strongest bond between your customers and your business and products.

Your customer service, front and back end offers must be of high quality, in order to create exceptional กPersonal Experienceก. This starts a virtuous cycle.

Exceptional กPersonal Experiencesก lead to general public and market acclaim spread by word of mouth and other publicity. In turn, this feeds into a still stronger Brand, starting the cycle all over again.

However, always remember it is easier to create a negative Brand than it is to create a positive one, by offering low or poor quality and value products, services and customer support.

=> Branding by กIndirect Experienceก

For many direct marketers, กPersonal Experienceก Branding is difficult and not easily achieved because sales that lead to กPersonal Experienceก are not easily made !

The กIndirect Experienceก strategy relies on creating a consistent, repeating association to the product in your prospects mind.

Marketers use a variety of tactics to achieve this aim.

* Jingles in audio \ visual media

* Using Slogans

* Advertising through classifieds, display, press releases, and give away products and information.

* Sponsorship of media, cultural, sporting and other events

Brand Building On The Internet The Issues

The Internet has redefined Branding models of the past because it has levelled the playing field, for both consumers and businesses.

Prospects and customers are more involved with businesses and products than they were in the past.

Research of products and services, before purchase is easier.

Consumers have so much choice now they are no longer easily ‘taughtก loyalty to a particular Brand.

Consumers are less willing to form bonds or create กloyalก associations with products and businesses.

On the other side of the coin, businesses have much more competition and must be more customer focussed than ever before.

Companies that thrive and stay in business recognise building lasting relationships with existing customers is more profitable, than always trying to find new customers.

A World of stronger consumers who bypass your direct and indirect experiences with a click of the mouse, is difficult for Brand builders.

On the Internet those that succeed make profits, the rest fail.

The Cost And Value Of A Brand.

Brand building has a cost in time, money and effort.

The cost of Brand building is easily quantified in Dollar terms.

The value of a Brand is harder to establish because it involves measuring emotional and intellectual associations that might not necessarily translate into cash sales.

Not understanding the value, but clearly understanding the cost of Branding, some marketers decide to get round this problem by competing solely on price.

This is a short sighted tactic because it invites กprice warsก, and if you get involved in a กprice warก against an opponent with deeper pockets you are bound to loose.

A better strategy is to compete on high product value and build quality Brand recognition over time.

Brands Are Not Eternal

Brand building is an ongoing Business strategy.

The emotional and intellectual associations and recognition that together make up Brand loyalty wear off if not reenergised frequently.

Brands are subject to fashion, fads and change, and understand recognition is not the same as popularity.

Your market may recognise your Brand, but that may not translate into sales if the association is unfashionable.

The temptation, in such circumstances, is to spend less on Branding, cut prices, or , drop the business line altogether.

These are knee jerk reactions to uncontrollable events when taken in the short term. A measured initial response is to reinvent the Brand, freshen it up and market it to a new generation of consumers.

Many businesses reinvent, and rebrand themselves and go on to achieve new consumer acclaim.

Strategies For Brand Building

Here are a few short to medium term tactical measures you can start using today to kick start your Brand building program.

* Get a professional web site with customised headers, footers and logos Make your กvisitor experiencesก happy ones.

* Advertise regularly using paid channels where you can. If money is a problem, use f’ree advertising, but advertise regularly !

* Write useful articles and publish regularly. Invite visits to your site through your resource box.

* Syndicate your articles and build personal name recognition using a tool such as Name Branding Syndicator available from http://www.highprofitsoftware.com/syndicator/

Visit http://www.simplyeasier.com/mbd to see how you can get this tool for F’ree as part of a product bundle.

* Brand your business by associating and complimenting other succesful products Develop a quality reciprocal link and partnership strategy.

Try products like Zeus (http://www.cyberrobotics.com/) and Arelis (http://www.axandra.com/index.htm) for this tactic.

* Use a good autoresponder service and communicate frequently with your customers and prospects giving useful, and personal information.

There are many good tools for this tactic, but try Getresponse (http://www.getresponse.com) or Aweber (http://www.aweber.com) for a start.

* Use Zip Brander available from Russell Brunson of http://www.zipBrander.com/ to put your products, affiliate programs and other offers in front of your purchasers easily and frequently.

Branding your business and products is a key part of your success strategy.

You want people to associate your business name and products with high quality, and high value.

Successful Brands make money just ask Microsoft, Levi, Ford, Coke.

Start Branding your business and products today, and generate maximum lifetime customer values.

(c) 2004 Charles Kangethe

About The Author

Charles Kangethe of http://www.simplyeasier.com is a leading new wave Netpreneur and a published author from England. The กSimply Easierก brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

[email protected]

This article was posted on April 02, 2004

by Charles Kangethe

Use These Highly Effective Terms In Your Marketing

Use These Highly Effective Terms In Your Marketing Copy To Pull Sales!

by: Abdallah Khamis Abdallah

It is always important that you use the right terms when marketing your product to potential buyers. The right term may mean increased enquiries for your product and possibly more sales.

Failure to use these terms may leave potential customers undecided or going to the competition to satisfy their needs. Your competitors may be making more sales by using these terms intelligently while you are still stuck with dry unattractive terms in your promotional materials.

In using these attractive terms care must be taken not to overuse them or to display mere rhetoric with no matching action to back them. You ought to choose which terms to use and when the right mix of terms may be used together. Circumstances may also not allow you to use certain terms at certain times and sound discretion must be applied in their usage.

Apart from advertising copy and sales promotion materials the terms may be suitably used whenever talking to potential customers. You ought to speak with confidence and emphasis if they are to believe your claims regarding your products.

Here is a listing and brief descriptions of these terms:

FREE: Perhaps the first and foremost of these terms. You ought to give the customer something free to persuade him to buy your product and not those of your competition. It could be free advice, a free report or another product of lesser value. But the free offer must be tied to the buying of the product otherwise you may not make substantial sales.

MONEY: Mention money and everybodyกs attention is caught. It could be กgreat Value for moneyก or a donation to a worthy cause or a sweepstake tied to the buying of the product. Find out a way of factoring the issue of money in your sales material if you want to make more sales.

NEW: If the product is new or if there are new facts or ingredients in the product then say so. It will create interest from potential buyers. Everyone loves new things and people are willing to abandon old unattractive products for new better ones. Some do it just to break the monotony.

SAVINGS/REDUCED PRICES/PRICES SLASHED/DISCOUNT: Customers want goods at lower prices and use the money saved for other needs. If you can demonstrate that the prices have been reduced whether by giving a discount or by selling at a lower price then you are likely to attract prospective customers.

QUALITY: You ought to tell your customers that your products are of a high quality to win their confidence. Mentioning a quality standard you have attained or showing a quality mark from a national or international standards body such as the International Standards Organisation (ISO) may easily demonstrate this

BUY NOW!: Don’t forget to mention this term at the end of your ad. Put it in a conspicuous place in a bold, big font size somewhere in your ad and it may work like magic. This term helps to inform the doubting prospect to take action now and not later.

LIMITED TIME OFFER: If you are giving away free goods with your product or are giving an irresistible offer it is best to make it for a short but reasonable time. This will cause whoever is interested in what you are offering to expedite his buying decision so that he does not miss it. This is where the use of this term comes in. The use of this term should be used after taking into consideration the type of offer you are giving whether it is attractive enough to prospective customers and the quantity of products in stock whether they will be sold in sufficient quantities within the time offer period.

MONEY BACK GUARANTEE: By giving your customers a 30 days money back guarantee and no questions asked if they are not satisfied with the product if they return it in a saleable condition, you are demonstrating a measure of credibility and reliability of the product. Do not fail to give this guarantee. You will definitely win over the doubting customer by giving him the guarantee.

TESTIMONIALS: Provide brief statements from satisfied customers who liked your product and include their names and location. This shows that your product is genuine and has been tried and tested to some customersก satisfaction.

BENEFITS/GAIN: Explain to the customer the benefits he is going to get by using the product. We use products because of the utility we expect to derive from them and an explanation on what will be obtained from their use is important.

ADVANTAGES: Even if you do not mention this term, please explain the superiority of your products over you rivalsก products. What features are more outstanding? Is the quality much higher? Are the ingredients more and is the price lower?

ONLY: By specifying the uniqueness of your product you are very much likely to entice prospective customers to buy your products. This uniqueness may best be expressed by using the term กonlyก appropriately. This shows customers you have an edge over competitors, materials and products to delight their customers and stay ahead of the competition.

Please note that the use of these terms on their own will not make high sales without the presence of a valuable product and the right mix of factors such as a strong distribution network, attractive packaging and a strong brand name, an effective and efficient friendly customer service among a host of other factors.

The whole business must be geared towards providing better customer service and care and continually improve its marketing materials.

Mere usage of terms without ensuring that your products meet the highest safety standards and customer expectations will not do much to improve sales. The company must develop ways of measuring and meeting customer expectations if it is to gain and maintain a high market share.

About The Author

Abdallah Khamis Abdallah is a freelance copywriter and ghostwriter. To learn more about how you and your business can benefit from our viral and credibility marketing solutions visit his website at: http://www.qualitywritingsolutions.com

[email protected]

This article was posted on April 22, 2004

by Abdallah Khamis Abdallah

Cheap 4 Color Printing That Looks Expensive

Cheap 4 Color Printing That Looks Expensive

by: Mart Gil Abareta

Have you ever received a brochure or a flyer that looked expensive at first glance? And afterwards, you learned that it was rather inexpensive yet its quality is comparable to such. This instance is not new to me. I’ve known several printing companies that can provide you with expensivelooking printed outputs at truly affordable costs.

Know what guys, I’m talking here about printing companies having 4 color printing expertise that can convert an ordinary piece of paper into a work of art. There are lots of them now because of the different printing technologies and application programs that pop out one after the other. With the recent competition among these companies, the printing prices have also become competitive, too. Who would want an expensive print if you could also have the same quality at an affordable cost?

In addition, 4 color printing has never been affordable as it is now. With all the printing companies online, you can easily choose from them, ask for their printing quotes, send them your orders, and wait for the delivery of your printing jobs at the time that you need them. This is another good thing about 4 color printing – printing experts make it sure that your orders will be delivered directly to your homes or offices without extra charges.

Furthermore, the quality of your printed outputs is not compromised even if you’ll be charged by these printers at a fairly low cost. If you are in need of quality brochures, flyers, press kit folders, catalogs, business cards, etc., search for printing companies online. The Internet has grown at an enormous rate in the past and it continues to grow at a fast phase these days. I must say that all the information on 4 color printing that’s out there can take a long time to sift through but when you finally find the best one for you, you’ll never look back.

Indeed, you can now stand out in the crowd with eyecatching printed material! And, if you really want to make a big impact and a lasting good impression to your clients and competitors, look for a printing company that offers cheap 4 color printing. Aside from the fact that it takes from you the hassle of thinking about a big budget for your printing jobs, it doesn’t compromise the quality of your prints even if it’s price is low. Experience the wonderful world of 4 color printing at the tip of your fingers!

About The Author

Mart Gil Abareta

Well, I must say that I am not a born writer. I didn’t acquire this gift hereditarily either. However, I’m an adventure book lover and used to read everything that I come across in the Internet that sounds interesting. I think, I only developed it through constant practice and exposure to numerous writing stuff. I was chosen to compete in press conferences that showcased my needsowelldeveloped writing skills. I became part of our school publication staff. I started as a news writer and photojournalist of the school paper. Soon, I was appointed editorinchief. It was during this time when I realized that I needed to be more efficient in writing because duty called for it. I should say that this event in my life opened me wholly to the wonderful world of writing.

With all these, I can’t say that I have mastered writing because of these writing experiences. I believe that this craft is also a continuous learning process. I’ve been working hard to become more efficient and competent in writing, most especially now that I’m working as an article/content writer for this company. I’m doing articles for printing companies, medical sites, legal sites, and many more.

For additional information about 4 color printing, visit http://www.4colorprintingservices.com

[email protected]

This article was posted on April 04

by Mart Gil Abareta

Do You Build Or Buy? (Tips On Leadgeneration)

Do You Build Or Buy? (Tips On Leadgeneration)

by: Erol Alici

Every marketer needs leads, they are the lifeblood of your online business. However not every marketer knows how to effectively กworkก their leads.

Your mailinglist can be a goldmine if you know how to do that!

Here are a couple of tips that will help you build, manage and กworkก your list to its fullest potential.

Building your list:

Nowadays you can buy leads by the thousands if not millions on the internet. Lead companyกs telling you their leads are optin and unique. Well my friend nothing could be further from the truth!

The majority of these companies กcycleก their leads, as they call it. This means that your leads will be used by other people as well, making your chances of success slim.

Besides this point, sending a bulkmaling to huge quantities of so called optin leads will eventually result in complaints and in the worst case you will be shutdown by your isp.

There is a better way to build your list. You can generate your own leads easily by using a simple form on your website or popup/under inviting people to join your list/newsletter.

The leads you generate this way will be very targetted and of very high quality. You may not generate over a million leads but its better to have a thousand high quality leads then a million low quality leads wich only cause complaints.

กWorkingก your list:

Now that you are starting to generate your own leads lets have a go of กworkingก them. This basically means following up on them periodically with a newslettter and/or information about your offer.

I recommend using an autoresponder for this task as it will put your business on autopilot and saves you a lot of work.

Over time you will notice that people will send you emails asking more information about your offer. When you reply to these people be as personal as possible. Put yourself in their positition, what would you want for an answer to a specific question etc. You may want to offer them additional help of some sort, this creates trust and trust is very important in doing business online.

This is basically what it comes down to in lead generation and management.

To your success!

Erol ALici

About The Author

Erol Alici publishes Homebiztycoon Tips, a fresh and informative newsletter dedicated to supporting people like YOU! If you`re looking for the *best rated* home business opportunities, the latest time saving tools and helpful support from an honest friend in the business, come by and grab a FREE subscription today at: http://www.homebiztycoon.com

This article was posted on October 03, 2004

by Erol Alici