The Lazy Manกs Way To Building a Massive List In M

The Lazy Manกs Way To Building a Massive List In Minimum Time

by: Dan Kelly

As you read every word of this article, youกll be stunned by how quickly and easily you can build a massive list of opt in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?)

Iกll get right to the point…

It can be a real pain in the butt trying to build an optin list using the กold schoolก methods of list building that every Internet marketing guru out there is teaching these days.

They tell you… กUse pop ups and pop unders, delayed pops, and exit popsก, กPut a subscription box on every page of your websiteก, กUse PayPerClick (PPC) search engines to drive traffic to your optin pageก, etc. etc. etc.

Those methods are OK, in my opinion. If you’re using them now and they are effective for you, continue using them. If you’re not, Iกd suggest that you at least experiment with them to see if they work for your situation.


The two biggest problems youกll face using the กold schoolก methods are… either it takes way too much of YOUR TIME or it costs way too much of YOUR MONEY to build a list of any respectable size.

(In the BizOp, MLM, and Internet marketing arenas, many potential joint venture partners won’t even talk to you unless your list has at least 50,000 100,000 subscribers.)


Very simple…

Instead of waiting for customers to come to you (which you have to do even with PPC search engines)…

You can BUY subscribers.

Thatกs right! There are companies out there that will sell you the names and email addresses of people that have REQUESTED information about business opportunities.


There are 8 things you want to look for from any lead/subscriber source.

Here they are:

100% OptIn: You want to buy the contact information of people that have actively requested more information. There are various methods of capturing contact information. Some leads sources sell you names that came from CDROM that has 12 million names on it. Some lead sources precheck the subscription box, so many of their leads didn’t know that they were going to be sent any information from you. You want to make sure that all the names you buy have explicitly requested the information that you are going to send them.

Targeted: You want Business Opportunity Seekers ONLY! What good is it if the names you buy really just wanted to be on someoneกs joke list or recipe newsletter? Iกll tell you… Absolutely NOTHING! Actually, less than nothing if you get a lot of SPAM complaints and your ISP bans you from sending emails or your email addresses ends up on blacklists all throughout the Internet.

Only กFreshก Leads: Plain and simple… The older the list, the less responsive it will be to your offer. As time goes by, people become less and less interested in what they requested information on. The more time between their initial request and your first contact, the easier it is for them to forget that they even requested information. My personal recommendation is that you never buy leads that are over 30 days old, unless you can get them at a steep discount.

Quick Turnaround: You don’t want to wait months for your leads source to fulfill your order. Many smaller sites aren’t able to keep up with the demand for leads so you could be waiting months if your order is large. You want a source that can fulfill large orders in a timely basis. Time really is money… especially when someone has yours, and you’re left waiting months for your list.

Accessible & Effective Support: You want to be able to ask a question any time, day or night, and get a fast, courteous, and most importantly, effective solution to your concern. With some companies, you send them an email and it takes them days to get back to you, if they reply at all. And, speaking bluntly, many of them use incompetent people for their support because they’re only after a quick buck. Their motto, กGrab the money and run… They should be able to figure it out.ก

CANSPAM Compliant: If you buy a list that has been harvested from websites, forums, newsgroups or any number of other places, you could get in serious trouble just for sending them your email. Itกs just not worth it! Please, only send your information and promotional material to people that want to hear from you.

Exclusivity: You don’t want to compete for your leads attention any more than you have to. Spam filter, blacklist, and unexplainable Internet กglitchesก cause email marketers enough grief. You want to know that your list is not going to be resold to a dozen or a hundred different marketers. My personal recommendation is that you NEVER purchase a lead that is sold to more than 5 marketers. The quality of response will be horrible if you’re competing with that many people for your prospectsก limited time and attention.

Alternate Means Of Communication: If you can get them, you also want their home address and home telephone number. If you’re really serious about promoting your opportunity, you should be communicating with your prospects with more than just email. Postcards and short phone calls/message have be proven to increase response to almost any offer especially offers where people are naturally skeptical at the outset.

BTW, some websites (I won’t name any names.) make it sound like they’re doing you a favor by กgiving you their name at no additional costก. Give me a break! Names are MANDITORY!

ACTION STEP: Now that you have the criteria, you should evaluate your current lead sources and check out a few new ones.

About The Author

Dan Kelly is the CEO and webmaster of

กHelping entrepreneurs build and profit from their single greatest marketing asset their list.ก

To see how inexpensive it can be to get your very own list and to check out all 8 bonuses you get buy ordering today visit today. Youกll be glad you did!

I look forward to helping you build and profit from your very own optin list.

This article was posted on March 23

by Dan Kelly

Search Engine Submissions Made Easy!

Search Engine Submissions Made Easy!

by: Robin Nobles

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.

Submissions used to be the worst part of the search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion

Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!

It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this ขgameข long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.

However, the benefits of pay inclusion far outweigh the cost.

Benefits of Pay Inclusion

Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.

By using pay inclusion, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.

With pay inclusion, your pages are respidered on a very regular basis, depending on the engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.

With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine’s schedule.

Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn’t use pay inclusion, you may not see the results of the changes for a month or two.

If you use pay inclusion, you’re forming a ขpartnershipข with the search engines, which I personally feel is important and very beneficial. You’re now outside of the realm of the millions of spammers, and that’s exactly where you want to be.

Most of the pay inclusion programs offer some sort of submission reports.

Pay inclusion programs are ideal for dynamically generated sites.

Now that we’ve looked at the benefits of pay inclusion, letกs create an example to see how inexpensive it really is. Let’s say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs

Inktomi (Provides secondary search results to engines such as MSN and HotBot)


Upon submission, your pages will make it into the Inktomi index within 72 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

Here’s the audience reach of some of the engines that use Inktomi’s secondary results, according to Nielsen NetRatings in October 2002: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides results to the ขnewข HotBot) (

Cost? $39 for the first URL, and $25 each for additional URL’s up to 1000. So, the total cost for our three pages would be $89. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Fast (Provides search results to AlltheWeb, Lycos, and HotBot)

You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.


Upon submission, your pages will make it into the Fast index within 48 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

With Fast, you can choose between several different programs, including some that include a free onsite search engine, bulk inclusion, etc.

The audience reach of Fast, according to Nielsen NetRatings in October 2002, was: Lycos: 4.4%; (also provides results to the ขnewข HotBot) (

Cost? $34 for the first URL, and $16 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Teoma and Ask Jeeves (Provides results to Teoma, Ask Jeeves, and HotBot)

The only way to get in the Teoma index is through pay inclusion. This is one engine that doesn’t have a free add URL page.


Upon submission, your pages will make it into the Teoma and Ask Jeeves indices within 7 days.

Your pages are respidered every 7 days.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as clickthrough reporting.

The audience reach of Teoma/Ask Jeeves, according to Nielsen NetRatings in October 2002, was: Ask Jeeves: 10.3% (also provides results to the ขnewข HotBot) (

Cost? $30 for the first URL, and $18 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66.

AltaVista (Provides results to AltaVista)


Upon submission, your pages will make it into the AltaVista index within 2 business days.

Your pages are respidered every 24 hours.

The term of the pay inclusion program is 6 months.

Reporting services are included, such as tracking submissions and transactions through their online Account Management Center.

The audience reach of AltaVista, according to Nielsen NetRatings in October 2002, was: AltaVista: 4.4% (

Cost? $39 for the first URL, and $29 each for 210 URL’s, then $19 each for 11 to 500 URLs. So, the total cost for our three pages for **six months** would be $97. The cost per year would be $194.


AltaVista’s pay inclusion is more expensive than the others, and AV doesn’t have the coverage that some of the other engines have. Plus, their pay inclusion program is only for six months, as compared to a full year with the other programs.

So, you’ll have to decide whether you feel it’s worth the cost.

AltaVista is the one engine where you can still use their free add URL without being placed into the same category as the huge group of ขfree add URL spammers,ข because AltaVista’s free add URL process doesn’t allow mass submissions. Instead, their unique ขpuzzle submissionข process requires you to enter a submission code into the submission box, and you can only submit five URLs at no cost. So, if you want to use free add URL for one of the engines, AltaVista’s is the one to use.

Total Costs so Far

With our example, considering that this is a brand new Web site with zero visibility, we’ll figure out the cost for our three pages based on using AltaVista’s pay inclusion program and on not using their program.

Subtotal of Yearly Pay Inclusion Costs Without AltaVista: $221 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, and Ask Jeeves. This does NOT include AltaVista.)

Subtotal of Yearly Pay Inclusion Costs With AltaVista: $415 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and AltaVista.)


You might be wondering why I haven’t listed the Yahoo! directory in this listing of pay inclusion programs. With the way that Yahoo! now displays results, which are almost a duplication of Google results, the importance of submitting to the Yahoo! directory at a yearly cost of $299 has diminished. Depending on where things go from here, with Yahoo! having purchased the Inktomi engine, this is subject to immediate change. But, at this point in time, paying to be included in the Yahoo! directory isn’t anywhere near as important as it once was. If you have good visibility in Google, you should have good visibility in Yahoo!.

But, our site is brand new, and the advantage to Yahoo!’s pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!’s pay inclusion costs, just so we can get fast visibility for our new site.

(According to Nielson NetRankings in October 2002, the audience reach of Yahoo! was 28.5%.

Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)

Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)

What about Google?


Google is the only major engine that doesn’t have a pay inclusion program. So, the only way to get your pages into the index is to let the spider find the pages on its own through links on other pages or to submit through Google’s free add URL.

Personally, I always let the spider find the pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by the other engines and you’re busy building link popularity, by the time that Google ขfindsข your pages, you should have had time to build some link popularity, which we all know is so important with Google.

According to Nielson NetRankings in October 2002, the audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and it’s quite easy to see the power behind Google. (

In Conclusion

Rather than worrying with submitting your pages manually to each of the major engines, take advantage of the tremendous benefits of using pay inclusion.

Then, let Google find your pages on its own, and hold off submitting to the Yahoo! directory for a while.

Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 and $415, depending on whether or not we chose to use AltaVista’s pay inclusion program.

So, as you can see, the benefits far outweigh the costs. Repeating what I said earlier in this article, the ขkeyข to successful submissions these days can be summed up in two words: pay inclusion.

Special Note:

After writing this article, I found that Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! I don’t know how long this will last, but here’s the URL:

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, ( has trained several thousand people in her online search engine marketing courses ( and is the content provider for GRSeo software ( She also teaches 2, 3, and 5day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (

This article was posted on February 09, 2003

by Robin Nobles

Home Based Business; Quick, Easy Money…And Pigs

Home Based Business; Quick, Easy Money…And Pigs Will Fly

by: Kirk Bannerman

Here come those flying pigs!

Does it ever end? Iกve been involved with Internetbased home businesses for some time and I continue to be exposed to a seemingly endless barrage of offers (all costing me money, of course) claiming to be ‘the secretก for making a fantastic income, in a very short time, and with very little effort involved.

I must admit that I may have a slightly selfserving reason for addressing this topic. My articles are published on my homebased business websites for the purpose of trying to give prospective team members a true sense of what is really involved with starting and developing a successful home based business. The selfserving part, I suppose, is that I want people joining my team to have the straight scoop going in so that we don’t waste each otherกs time. I admit to being selfish in this regard (I don’t want to waste time working with people that have unrealistic expectations), but it is also very efficient for both parties involved, so it is not a totally oneway thing.

Now, back to the topic at hand. Thereกs no magic here, folks. Once you have selected the home business that you are going to pursue, there are no substitutes for time and effort in developing your business. A dream of being an กovernight successก is just that, a dream.

I can tell you from personal experience, that once you กpay your duesก and begin to have real success with a home based business, it is really terrific. Think about Nirvana or Valhalla, take your pick, but in any event itกs really sweet.

When I started developing a home based business, making a good income was obviously an objective, but I also had other subobjectives. One of the most important things was to have nearly total time flexibility (I mean, if I was willing to continue to wear the 95 MonFri collar I could just have just stayed in the previously ‘traditionalก work force).

Time flexibility was (and still is) a กbiggieก for me. Many people working at home have the same need for various reasons. For work at home moms, a home business can be a real godsend to accommodate the hectic time pressures, particularly when the kids are quite young and mom is also spelled ‘transportationก.

In my own particular case, the reason is not quite so noble…I just want (need?) to be able to pick up my fly rod and go fishing at a moments notice (sometimes Iกll be gone for a week or two at a time, but now the business has enough momentum that it keeps on operating just as well as if I were here tending to it on a daily basis).

Bear in mind, I am only able do the breakaway thing now that I have put in all the upfront time and effort and now have developed enough kinetic energy in my homebased Internet business to be able to enjoy the fruits of my labor.

About The Author

Kirk Bannerman operates his own successful home based business and also coaches others seeking to start their own home based business. For more information visit his website at

This article was posted on March 22

by Kirk Bannerman

Dealing With Search Engine Stress In A HomeBased

Dealing With Search Engine Stress In A HomeBased Business

by: Kirk Bannerman

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internetbased home businesses, but to webmasters in general.

Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google…for all intents and purposes, Google became the ก800 pound gorillaก of the search engine business.

Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.

For those people using websites to promote homebased businesses, it can be stressful constantly trying to determine กwhat the search engines wantก and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine กAก and an increase position ranking for search engine กBก at essentially the same point in time.

Rather than stressing out over every position ranking กwiggleก, a better approach might be to just focus on กwhat do visitors to my site want?ก. The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

About The Author

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at

This article was posted on April 29, 2004

by Kirk Bannerman

Your Alexa Rating Is It Really That Important?

Your Alexa Rating Is It Really That Important?

by: Richard Grady

A discussion in my forum has prompted this newsletter as I think it is important for any online entrepreneur to understand how Alexa ratings work in order that they can understand why they may not be that important to the success of their online business. Too many people make the mistake of concentrating entirely on improving their Alexa ratings but at the end of the day, these rankings are just numbers they won’t put money in the bank.

Alexa is a company owned by the Amazon group and it aims to rank every single website on the Internet in terms of how much traffic it is receiving.

Quite simply, the lower your Alexa ranking, the more traffic your website gets. The ideal scenario would be to have an Alexa ranking of ก1ก. This would mean, in theory, that your website receives more traffic than any other website in the world. Currently this position is held by and as you would expect, other top sites include Microsoft, Google and eBay.

It is generally considered that a website with an Alexa rating of 100,000 or less is receiving a reasonable level of traffic but Alexa can be wildly misleading and very easily manipulated.

To understand why the rankings are misleading, you need to understand how Alexa gathers the data that it uses to create the rankings in the first place. This is really very simple Alexa has a free toolbar that you can download and install within your Internet browser and this reports back to Alexa with the details of every single website that you visit.

Alexa can then use this information to see how many users are visiting a particular website. Then, because not every Internet user has the Alexa toolbar installed, Alexa will multiply the number of visitors by a specific margin to estimate the total number of visitors that a site may typically receive. The important word in the last sentence is กestimateก.

Letกs assume that the above multiplication margin is ten that means that for each Alexa toolbar user that visits a specific web page, Alexa assumes that another nine nontoolbar users will also visit the same page. This means that if 100 toolbar users visit a specific web page on a given day, Alexa will take this as meaning that a total of 1000 people visited the same page in that 24 hour period.

This is where the figures can get distorted. If you have a website that attracts a higher than average number of Alexa toolbar users, then you are going to gain a lower Alexa rating because Alexa doesn’t make any allowance for the fact that their toolbar users visit certain types of site more often. A typical example of this is Internet marketing sites. Most Internet entrepreneurs will have the Alexa toolbar installed because they like to see the Alexa rankings for sites as they visit them (the toolbar shows you this information as soon as you visit a site). But this means that if your website attracts a lot of Internet marketingtype visitors, then your Alexa rating will be inflated above what it should be.

Here is a truelife example:

There was a popular Internet marketing site for sale last year and it had an Alexa rating of about 19,000. I figured it must be getting heavy traffic but when I discussed the matter with the owner/seller, I found that it was only receiving 6000 unique visitors a month! The reason that the Alexa rating was so low was because the majority of these visitors had the Alexa toolbar installed and therefore the calculations were being thrown out massively.

It is also possible to purchase software that will generate false hits to your site using the Alexa technology so that Alexa is fooled into believing that more people are visiting your site. This pushes your Alexa ranking down.

At the end of the day though, what is the point of having a low Alexa rating if you are not making any sales? Sure it is nice to be able to say that your site is in the top 20,000 websites in the world but if the site isn’t earning you an income, this ranking means very little (assuming that it was your intention for the site to earn you an income of course). Personally, I would much rather have a high Alexa ranking but a good income than a low ranking and minimal income.

Of course, there are benefits to the Alexa service and it can be worthwhile installing their toolbar. The toolbar will give you an indication of how busy a particular site is and in turn, how popular it is. This can be helpful when making a decision as to whether to make an online purchase for example. It is also handy for checking out your competitors 🙂

Just don’t get too hung up on Alexa as a measure of how well your business is doing. The real statistics that you should be watching are actual traffic numbers, conversion rates (ie. how many visitors actually buy something) and overall sales. These are the figures that will help you put cash in the bank and improve and grow your business.

If you are interested in finding out more about Alexa and if you wish to install their toolbar, you can do so at

Copyright 2004 Richard Grady

About The Author

Richard Grady has been helping people earn online since 1998. Find out more about Richard at: Free wholesale search engines: UK and US

This article was posted on September 16, 2004

by Richard Grady

Unlimited Wealth Creation Through Reseller Hosting

Unlimited Wealth Creation Through Reseller Hosting

by: Ninad Gupte

Web hosting can be an exciting business start up for aspiring entrepreneurs. All you have to do to set up your business is become a hosting reseller, i.e., provide hosting facilities to website owners. Here as a business owner, you are buying space from a big hosting company, and redistributing the hosting space to other website owners.

Resellers are nothing but entrepreneurs acting as middlemen, offering you hosting services by leasing time and space from another Web hostกs server rather than owning their own. Most of the times, the quality of services offered by resellers are so good that consumers do not even have the idea that they are dealing with resellers who do not have servers of their own. Resellers, since they can pick and choose their servers, are basically in a position to provide the customers with the best of services.

Reseller hosting business can be quite a profit making venture once you understand the figures and profit margins involved. Let us go through them. One can buy around 1000 MB space from a major web host at a cost of $25 per month. This 1000 MB space that you now own can in turn be redistributed to site owners who need space for uploading their site. Here you can give about 25 MB space for around $5 per month. Which means your monthly income comes to around $200 when you sell 40 hosting packages. Want more. some hosts allow you to oversell the space and do not charge you extra unless the actual usage of your account exceeds 1000MB. It is seen that a typical user uses less than half of the allotted web space. which means you can double or even triple sell your quota and make unlimited wealth.

And mind well, this income is residual income. It will keep coming to you month after month, year after year. You do the work once. and get paid for it over and over. All you are doing is buying space from a major web hosting company and becoming a reseller host. Your efforts are focused towards selling hosting space and the rest is handled by your web host. Some of them even handle customer service to your customers for a nominal fee. which makes it even easier for you.

If this is not enough. you can earn additional residual incomes by adding recruiting more resellers through you. By doing this you will earn regular commissions on their monthly sales. isn’t this smart business. The profit margins in the business of reseller hosting is quite good and you can start on this exciting business venture even if you do not have the required expertise and access to funds for setting up the required infrastructure. Strange as it might sound, there are also times where a reseller can also be more scalable than a typical hosting firm. A true Web host is limited by its hardware; if a client suddenly requires an upgrade the host is not prepared for, the only way the host will be able to satisfy the customer is by upgrading its hardware expensive and time consuming for both sides. The reseller host, however, can simply choose to locate with a different Web host that will better suit the customerกs needs.

Happy Wealth Creation!!!

About The Author

Ninad Gupte is the Founder, CEO of He has trained as an Electronics Engineer from Mumbai University, and has a Diploma in Advanced Computing from CDAC. He has served as the Director ¬Technologies in Webmoney India Pvt. Ltd. He has executed several turnkey B2B Web application projects like House layouts, Maharashtra State Electricity Board and portals & sites like McDonalds India, Air France and RPG Raychem. To take his dreams forward of forming a technology oriented diversified company, Interpole Solutions was formed in March 2001. The company was setup with a strong base of skills and a deep understanding of technologies mastered by Ninad. He can be contacted at or at 91222436 4111 and 91222436 4112.

This article was posted on September 03, 2004

by Ninad Gupte

The Most Profitable Internet Marketing Strategy Ev

The Most Profitable Internet Marketing Strategy Ever

by: Houa Yang

So whatกs the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come?

Itกs having your own responsive mailing list.

Hereกs how it works:

You CAN start today by collecting the names and email addresses of people whoกs interested in what you’re selling. And start selling it to them.

There is no doubt about it, owning a responsive mailing list is THE most profitable thing you can do online. Itกs more profitable than …

Writing eBooks or reports.

Getting thousands of visitors to your site.

Having the hottest sales copy on the Internet.

Having a ‘top 1%ก Alexa rating.

Being the smartest person on the planet.

Itกs even more profitable that having an army of affiliates!

Or ANY other ONE thing that you can do online.

Having your own responsive mailing list means that you can make offers week after week for YEARS, and your list will faithfully buy what you recommend. Now THATกS marketing power!

If that sounds good to you … keep reading.

The only way to reliably have a mailing list that is HIGHLY responsive is to build it yourself. The good news is that building a list of your own is actually VERY easy when you know how.

In fact, you probably have the seeds of a small list right now, even though you might not know it.

Let me be 100% clear. You do NOT need an advanced degree in marketing, need a big time กguruก reputation, have to spend thousands of dollars, or a huge mailing list.

All you need is to have something to say, and to learn HOW (and when) to say it in a way that gets subscribers to take action now!

To help you get started building your own profitable list hereกs a few marketing tips that you can apply today:

You can work together with other site owners. The idea here is that you get traffic that Iกll never see, and I get traffic youกll never see. So, we make an agreement that allows us each to benefit from the otherกs traffic.

The most common form of this is what is called a ‘thank you page private coregistrationก. Thatกs a fancy way of saying that Iกll show your subscription form on the thank you page of my website, and youกll show my subscription form on the thank you page of your site.

The thank you pages involved here can be found in a variety of places. Each one has the common denominator that they are viewed after a visitor takes action. This is good, because studies show that visitors who take one action are likely to take another action.

Here are some common thank you pages where you can place your subscription form:

After a sale is made.

After someone subscribes to an ezine.

After they download a free gift.

After they complete a survey.

The possibilities are endless, and this is one of the most underused marketing methods around.

So if you can find a site that compliments your site, these arrangements can be a powerful list building method.

About The Author

Houa Yang

YES YOU CAN build a powerful mailing list! Having your own mailing list is THE most profitable thing you can do online. Don’t put it off … begin building your list today. Itกs easy! Just visit:

This article was posted on September 10

by Houa Yang

How To Ethically Sell To Your Prospect, Even If Th

How To Ethically Sell To Your Prospect, Even If They Say No.

by: Charles Kangethe

What you are about to read… is a closing technique I learnt many years ago whilst working as a sales rep.

Too many marketers let go on the first no.

If you really believe in the value and benefit of your product or service to your prospect, then you need to learn about กPreemptive Marketing.ก

Tip #1 Learn To Differentiate Prospects

There are three groups of prospect

1) Those to whom you will never sell because they have no need for your product or service. Vast majority

2) Those to whom you might sell, if only you can overcome initial objections. Majority of the rest.

3) Those to whom you sell automatically, because of your reputation and the quality of your products and services. Very small minority.

Your marketing should focus on the second group. There is nothing you can do about the first and the third largely take care of themselves.

Once you understand this you will be less fearful of alienating prospects which is the reason most marketers give up on a sale too soon.

Tip #2 Why Do Prospects Not Buy From You ?

There are four broad reasons why prospects will not buy from you.

* Money The product is priced too high, or too low either in absolute terms or in comparison to the competition.

* Functionality The product has too much functionality or too little. In the first case it is too complex or complicated to operate in the second it provides little benefit to the prospect.

* Timing Your prospect has just bought a competitors product, or they are just window shopping in anticipation of a future purchase.

* Competition Your competition has a powerful brand presence in the market place that makes it difficult for you to compete.

Tip #3 What Is PreEmptive Marketing ?

In order to apply Preemptive Marketing Tactics go through these stages.

Phase 1 Understand your prospect in detail. What motivates them ? What are their problems and issues ? What solutions are they looking for ? What value do they place on the solution ?

Phase 2 Brainstorm ALL of your prospectกs possible purchasing objections. Use the objection groups in step #2 to help you.

Phase 3 For each objection, decide on credible and persuasive responses.

Phase 4 Using popup technology and / or autoresponders deliver the responses to prospects who did not click on กBuy Nowก after reading your copy.

Tip #4 Examples Of Credible Responses

Here are some example Credible Responses to Frequent Purchasing Objections

* Too Expensive

Ask your prospect to make you an offer If your product has sunk costs that you have covered, then any offer is probably acceptable. If you still need to cover the production costs, give the prospect a floor price you are willing to accept and ask them to bid, above the floor.

* Too Cheap

Tell your prospect they can have the product at a discount to the already cheap price ! If they like the product then they can send another payment for what they think the product is really worth.

* Product Too Complicated

Offer a discount on standard price and offer to train the prospect for F’ree in how to use the added functionality.

When you design your products, do so in a modular fashion so functionality can be added or removed to the core product.

* Product Too Simple

Offer a discount with a guarantee of F’ree upgrades when the functionality is added.

Ask your prospect to make you a reduced offer based on their evaluation of the functionality.

* Prospect Was Window Shopping

Offer your prospect a discount for buying before a date you set in the future. Make sure the discounts are removed when that date is reached, else the tactic loses credibility.

* Prospect Bought A Similar Product From Elsewhere

Offer your prospect a discounted price and an extended returns period during which they can compare your product against the previously purchased one.

* Competitor Brand Is Dominant

Do a กwarts and allก comparison of your product against the market leader. Line them up and let your prospect make the buying decision based on information rather than กbrand awarenessก

Brand your own product, service and business with your USP.

Tip #5 Practical Preemptive Marketing

Armed with your list of objections and a response for each, create your sales pages and apply an exit popup to everything except the กBuy Nowก or กOptInก buttons.

You also need to set up an autoresponder with the responses to the objections as the topics for your mails.

The use of exit popups and autoresponders in this way is nothing new. However, what is different in this tactic is the detail of objections to which you respond.

You must have answers to the entire range of objections your prospect may have to make this work.

The way you present the information on your กPreemptive Responsesก Popup and autoresponder is also critical to the success of this tactic.

The objection must be headlined in an attention grabbing way, so that if that objection applies to your prospect they will be drawn into your response.

Relevant Resources

Quick Tactics To Brand Your Business

Article by Bob Leduc Neutralize Unspoken Objections To Increase Sales available from

When Objections Get In The Way

The Psychology Of Closing


Make it a business philosophy of yours not to let the sale go on the first no !

Use Preemptive Marketing tactics to persuade warm prospects that they can and should make the purchase despite their initial objections.

These tactics will not appeal to people who would never have bought from you, but a few of those who read your copy and are still undecided may convert much to their own and your benefit.

(c) 2004 Charles Kangethe

About The Author

Charles Kangethe of is a leading new wave Netpreneur and a published author from England. The กSimply Easierก brand name is your guarantee of high value, quality Marketing Products, Services and Resources.

This article was posted on April 16, 2004

by Charles Kangethe

Is your Website Doomed for Failure Before youกve B

Is your Website Doomed for Failure Before youกve Built it?

by: Suzanne Morrison

One of the things that many people overlook when building a new website is keywords. I have to admit, I did exactly the same thing myself when I started out. You can build the flashiest, most professional looking website, with lots of great content, but if you don’t think about keywords first your website is most likely to be doomed for failure at least as far as search engines are concerned.

Visitors from search engines are the most targeted types of visitor that you could hope for. What you need to do is find out which keywords these people are using when they search in Google, Yahoo or MSN and ensure that your web page(s) are optimized for these keywords.

When researching your keywords you need to make sure that you

1. Choose keywords that people are actually searching for. Don’t optimize your site for keywords that people rarely search on.

2. Choose keywords that are not too highly competitive unless you’re an SEO whiz that is

If you keep these two goals in mind when choosing keywords you will have the best chance possible of rising to the lofty heights of the search engine results pages.

So, whatกs the best way to do keyword research? Iกve tried many different tools, but my favorite by is Wordtracker. You can sign up for a free trial of Wordtracker at but if you’re serious about your keyword research consider using the full version as it allows you to select unlimited keywords and includes results from 8 different search engines, 3 different directories and 4 different pay per click engines, compared to 1 search engine and 30 keywords in the trial version.

Once you’re logged into Wordtracker I recommend using the กKeyword Universeก to brainstorm for keywords. You just need to type in any keywords related to your area of interest and then use the built in thesaurus to find related keywords and synonyms. For example if I enter the keywords กinternet marketingก Wordtracker returns 300 related keywords including กweb site marketingก, กpromotionก and กonline marketingก.

Wordtracker then allows me to view a list of all the keyword searches that have included my keyword phrase. If I click on กweb site marketingก Wordtracker returns 118 rows of keywords that include that phrase, for example กweb site marketingก, กweb site marketing strategyก, กweb site online marketingก and more.

If I like the look of these keywords I can just add them to my basket and continue choosing keywords until I have 100s of keywords. For this example Iกll just add the 118 results to my basket and continue on to Wordtracker’s กCompetition Analysisก.

At the competition analysis phase I have a number of search engines, directories and pay per click engines to choose from. I can choose a maximum of two search engines, but for speed I normally tend to just go for Google, since it represents 35% of all searches. I can always go back later and look at other search engines if I have a good set of keywords.

Now the interesting part begins…

Wordtracker returns me a table with the first 100 keywords from my earlier keyword selection. The keywords are displayed in order of กKEIก, which means กKeyword Effectiveness Indexก. This is a measure to allow you to quickly identify which keywords are likely to give you the best results. Keywords with high KEIs are the best targets as these represent keywords with a combination of a high number of searches and a low amount of competing websites.

Other important statistics provided by Wordtracker are:

24 Hours – The predicted amount of traffic for a single day, for this search engine only (Google in this case)

Competing The number of competing websites for this keyword phrase.

Hereกs an example of two of the results returned from my กmarketing web siteก search:

Example 1

กmarketing web site designก

KEI 54.256

Count 46

24Hrs 17

Competing 39

Example 2

กweb site marketingก

KEI 0.256

Count 505

24Hrs 171

Competing 998000

You can see from these examples that the most popular keyword phrase here is กweb site marketingก, with approximately 171 searches in Google every 24 hours. However, this keyword phrase has almost a million competing websites, so if you decided to target this you would have a long hard slog to get on the first page of the search results.

In this example, my preference would be to choose the กMarketing web site designก phrase. Although there are 10 times less searches on Google per day for this keyword phrase, there are only 39 competing websites. So the chances are that I can get onto the first page of search results very quickly. I could also combine this keyword phrase with a few others from my research to build up the number of visitors to my site.

Once you have finished researching and have a good keyword list, ensure that add your keywords to

the page title

the h1 and h2 tags

the image alt tags

the keyword meta tags

the copy itself

Also make sure that you include the keywords in the anchor text when you are linking to your site from another site.

Going through this exercise of choosing keywords each time you set up a new website or create a new webpage will ensure that you have the best chance of getting targeted search engine visitors.

About The Author

Suzanne Morrison is the webmaster of Visit her site to learn about more ways to promote your website.

This article was posted on August 27

by Suzanne Morrison

Internet Faxing Service Review

Internet Faxing Service Review

by: Ellen Farrell

The Internet is reshaping every form of communications medium, and faxing is no exception. The latest twist: Internet faxing services that let you send messages to any fax machine from any Web browser or email, and others that give you a กpersonal fax phone number,ก then forward any documents sent there to your email inbox.
The Fax Machine Workhorse in the ก80s and ก90s.
It enabled you to send a document to anyone, anywhere, at any time, and know that it was received instantly. It was a godsend in the 1980s and everyone had to have one. But it has become an expensive bit of machinery that will cost you money every time you use it. Smart organizations are now reducing or eliminating the fax machines they use in favor of electronic services. The fax machine costs you in paper, toner, phone bills and repairs. It is like a taximeter in that regard, and the bill keeps growing and growing. Currently most of the documents that you fax are created on a computer. If you fax them through a fax machine, you must print out the documents, manually create a cover page, and you must go to the fax machine to send the documents. Every time you receive a fax, you must retrieve it from the community fax machine, rather than having it delivered directly to your PC workstation like any other document. Many people still use fax machines today. The alternative is to use fax services from companies that provide Internet fax services.
Fax Machine Costs
The fax machine is considered a simple tool by many, which is probably why they haven’t replaced it yet. Anybody can stick a document into the auto feeder, dial a phone number, and send the document at 14.4 or 33.6 Kbs. But it costs to send a fax.
Among the actions employees must take to fax a document, labor is the greatest hidden operating cost. Labor is a key factor because your staff is more expensive than phone calls, and it makes the biggest difference in fax costs. Most businesses neglect to factor in the costs of actions such as employees walking to the machine, waiting to use it, the faxing process and the employeeกs return trip to their desk. All of this takes time. And in the world of hidden fax operating costsyou guessed ittime is money. Also, keep in mind that it isn’t unusual to find executives with sixfigure salaries performing some of the same faxrelated tasks as clerical workers. When that happens, those labor costs can be as astronomical as some of those sixfigure salaries. Costs also incurred are lease and maintenance charges for fax machines as well as sending charges for making fax phone calls. These depend on the rates you pay and the speed at which your fax machine and the machines you send to can distribute faxes.
How Internet Faxing Works
Ever heard of eFax? You sign up for a fax number. When people send you faxes, they’re autoforwarded to your email Inbox, where you can read them, trash them if they’re junk, or print them out only if necessary. Not only do you save paper and ink, but you don’t need a fax machine or a second phone lineand you get your faxes wherever you happen to be in the country.
Together, in principle, these Internet fax services offer all the advantages of fax a universal system for quick and convenient distribution of anything you can put on paper without making you spend your money on a fax machine, fax supplies or fax phone fees.
In the business world, any time that you can save money, your customers will ultimately save money too. That is why Internet faxing is a good idea. Internet faxing is the practice of using your email (or a website) to send and receive faxes. The speed and efficiency of email, coupled with the lower costs of sending broadcast faxes via email is more desirable than making lots of phone calls.
Sending and Receiving faxes over the Internet with your regular fax machines sounds cool, but so far, todayกs standard fax machines do not yet know how to speak Internet you can’t use them over the Internet. Some of the newer models will have this capability, but it will take time to gain worldwide acceptance. In the meantime, there are a number of services that bridge the gap between traditional faxes and the new world of Internetbased communications.
A number of companies, such as eFax, Faxaway, Internet Fax Provider and MaxEmail, allow you to send or receive faxes over the Internet. These services are either free or charge a monthly fee.
However, many of these services are limited in what they can do:

Require people to dial a long distance number to send you a fax [eFax, MaxEmail]
Attach their own advertising to your outgoing faxes to cover their cost [eFax]
Don’t offer fax numbers in all local area codes [eFax, MaxEmail]
Don’t work for handwritten faxes (unless they are scanned in) [all]

Still, Internet faxing provides many advantages. Convenience and better resolution are the two main pluses. They allow you to send and receive your faxes entirely with your email service the best thing to happen to the business world in the last 10 years. You can send and receive faxes anywhere you can access your existing email account: from your home, office, clientกs office, hotel, airport or cottage. Or even better, a webbased interface that keeps track of everything youกve done with your faxing business and allow you to do cheap and efficient broadcast faxing.
Some of the advantages of Internet faxing:

To send a fax, simply send an email. It will automatically be converted to a fax and delivered immediately
To receive a fax, simply check your email. All faxes sent to your fax number will be forwarded to your email
Web fax For people who need to fax their information to thousands instantly. Send thousands of faxes in minutes from our website Broadcasting.
Avoid tying up your computer or telephone lines
No software to download or hardware to buy
Easily distribute press releases, product and pricing information, newsletters
Sending to International phone numbers is cheap the charge is based on the destination country
Easy and convenient faxes are sent and received over the Internet from the office, at home or on the road. Your Internet กFax Machineก is available 24×7 and is never busy.
TollFree is cost effective some virtual fax numbers are toll free so that no matter where your customers are, they will not pay any additional long distance charges and your North American clients and contacts can reach you free of charge.
Privacy You are the only person to see your faxes, giving them the same privacy as your email.
Portable You can receive your faxes at multiple email addresses simultaneously and you can send and receive faxes while traveling.
Receive faxes directly in email Faxes are receivable and retrievable anytime, anywhere. Faxes are not misplaced and privacy is ensured.
Send faxes directly from email. Eliminate manual faxing. Faxing is integrated into workflow and faxes are delivered faster and at less cost.
Immediate Implementation No unique client/server or software is necessary, only standard email capability. Minimal to no user training.
Unlimited scalability Support as many users as required without purchasing additional fax machines.
Combine multiple document types into one fax Fax multiple documents as easily as sending an email.
Account code tracking Budget and cost management is simplified.
Automatic retries for busy or incomplete deliveries Eliminates need to continually check progress of a fax.
Email notification of incoming faxes Users know immediately when a fax has arrived.
Delivery confirmation via email Users always know when their faxes have been delivered.

Quick Summary of the 4 big services

Efax ( Undisputed leader in the field of Internet faxing. Offers free version. Free version doesn’t provide you with a local number. Regular service is expensive. Offers many other products remote control of computer, etc. Requires proprietary fax viewer software to view faxes. The most local area code numbers available in the US.
Faxaway ( Competitive regular service. Web faxing not supported. Many customizable features and options for sending. The personal fax number they assign you is not local they are all in some location where the area code is not local to you just like the free eFax service not too useful for your customers.
Internet Fax Provider ( Offers tollfree numbers which can be used anywhere in the US with the first 50 faxes per month included in the monthly rate very convenient for the people sending faxes to you they will not pay any additional long distance charges. Best rate for broadcast faxing. Many customizable features and options for sending. Comprehensive Web faxing features.
MaxEmail ( Offers local numbers in the US. However, you will find that only the major cities are covered. No web faxing available. Good receiving plans.

These fax services use the Internet to mimic real fax machines that is, they deliver your fax to a recipientกs fax machine, anywhere in the world, just as if you had dialed it yourself. Most of these services charge anywhere from 10 cents to 20 cents a page. Thatกs more than youกll pay to send a fax across town, but itกs much less than you would pay to dial an overseas phone number, even for a short fax.
Most major efax vendors offer additional features, including broadcast faxes, the ability to route incoming faxes to you as email attachments and monthly billing.
On the sending side: Most Internet faxing vendors allow you to send faxes by attaching files to an email. When the Internet Fax server gets the email, the emails get converted into a fax coversheet with the recipientกs fax number pulled from the ‘to:ก address. The attached files then get converted to TIFF or PDF files for easy viewing by the recipient. The service will then deliver the converted fax to the recipientกs standard fax number.
On the receiving side: Most Internet fax vendors will provide you with a phone number that you can then give to your customers. This number can be a local number (if you are located in or near a major US city) or a toll free number (available everywhere.) People will send you faxes to that number in the standard way. The service will then convert the fax to a PDF or TIFF image (or in the case of eFax, a custom image for viewing w/ their software) and send to your email as an attachment. You can then view the fax with any standard Windows Image viewer.
In the future as more fax machines include builtin Internet connectivity, faxing might give email a run for its money as a cheap, convenient way to send documents. Until that time, however, efax services will provide the best alternative to picking up the phone and sending faxes the oldfashioned way.
In summary, after reviewing all of the major Internet faxing service vendors, I have found the best service to be the one provided by Internet Fax Provider (IFP). IFP has the best rate plans and offers tollfree numbers that include 50 free faxes per month. I don’t go over 30 faxes per month, so it certainly makes sense for me because with the toll free number provided, my customers don’t have to pay long distance charges when they send me a fax. IFP also has the best broadcast sending rates and regular sending plan with the most features. And it was the simplest to use (you don’t have to use all the available options.)
For free Internet faxing, I found that eFax offers the best plan. But of course, it puts limitations on the service and you don’t get a local fax number. Also, if you live in a big city and you would like a local fax number, then eFax is the best solution. That is if most of your customers are local, because if not, they will pay toll charges when sending you a fax.
Internet Faxing Services Reviewed
The following services provide some type of Internet Faxing:

Installable software helps consumers and businesses get more out of their wireless phone, home phone, and Internetconnected PC by กbridgingก calls between these devices.

More of a cell phone solutions provider requires custom software.
Data On Call

The company offers a comprehensive suite of fax services including electronic faxing (inbound and outbound), web/fax integrations, developer APIs, fax broadcasting, fax on demand, and custom applications.

Only offer 858 area code and toll free. Expensive. Broadcasting at 8cents/min.
Digital Mail

Email to fax and fax to email services. Users receive a unique phone number, accepting voice mail and faxes.

Difficult to understand, No price structure setup

Small Business Integrated Desktop Messaging Email to fax, fax to email and desktop faxing. The service was previously named FaxSav.

Large corporate solutions not meant for small businesses or individual users.

Send faxes, Receive faxes, anywhere you can get email.

They have a free service with limitations. Standard service is expensive.

Email to fax, desktop to fax, broadcast fax, and fax to fax via the Internet. Its U800 service allows users a personal tollfree number, which automatically forwards faxes and voice mail to email.

International send rates are standard. $30/mnth, $0.15/min

Internet fax & unified messaging service. Faxaway gives customers faxing tools at their desktop.

No local numbers available. Competitive rates and many features and options.

Send via web, receive as email

Ad supported. Only webbased interface available.

Allows you to send and receive Internet faxes. Provides middleware for other Internet fax vendors.

Limited local numbers available. Good send rates. Limited features and options.
Internet Fax Provider

EmailtoFax, FaxtoEmail, Broadcast faxing. Best Internet faxing solutions and rates available in the US. Simple to use with powerful options.

Offers toll free numbers with 50 free incoming faxes included.

Best rates for broadcasting service. Webbased interface included.

Offers a variety of Internet and Telecommunicationsbased services including EMail Paging, Web and EMail Fax Services, Remote Site Monitoring & Internet Voicemail. Focus is not on faxing services. Competitive rates meant for large corporations.

Allows you to send and receive faxes via the Web or email and includes voicemail. You can receive notification of incoming faxes and voice messages directly to your digital phone.

Expensive service. Offers local fax numbers, but not as many as eFax and not as convenient as a tollfree number with free service.
Our Fax

OURFAX, is the worldกs first, easy to use, ad supported 100% FREE service, that allows any email user in the world, to send faxes directly from their email address, to almost any fax machine in the world.

Free Ad supported, Amateur website

Super Fax is a small internet fax device that replaces your fax machines, receive your faxes, and emails them to you, on your email address.

$495US per unit. Still need a fax line
ZipFax will allow you to send from your desktop email to fax machines. It offers text only with no attachments.

You must prepay for online postage with a minimum opening balance of $9.99. Rates are 14 cents per page for most US states.

About The Author

Ellen Farrell former telecommunications specialist in Telecom. Have reviewed many telecomunications products for large and small business. Worked with large Telecom service providers in marketing and development. Currently review technology for business development in Northeastern US.

This article was posted on July 13, 2004

by Ellen Farrell

Success on the Web: Detailed Case Study with ROI F

Success on the Web: Detailed Case Study with ROI Figures

by: Robert Swick

Top of the Hill

Mont Blanc Ski Resort is a relatively small operation and one of a handful of similar ski resorts that can be found on the road leading to Quebecกs largest and most famous resort Mont Tremblant (actually Mont Tremblant is an entire ski village).

The problem for Mont Blanc then was how to stand out online. The site itself was unremarkable (some would say thatกs a compliment). Searches for Mont Blanc often brought up Tremblant first; in searches for Trembland, Quebec skiing, and other central topics, Mont Blanc rarely showed at all.

Within two months, this all changed. Currently Mont Blancกs website receives over 700 visitors a day in peak season, and the site rivals Tremblant (and itกs millions of dollars in marketing power) for top search position in all of Quebec skiresortdom. In the first year, the changes we put in place brought a documented 30% increase in overall revenues and a 100% increase in new winter hotel guests coming through the website. These first year revenues alone paid for the search optimization as well as a rebranded website (several times over).

Powerful Branding and Positioning

While search engine optimization has little to do directly with brand appearance, it is not useful to drive large amounts of traffic to a website that does not represent the company, product, or service well. Fortunately, Mont Blanc was open to a redesign and new strategic position, and we had the opportunity to help develop a new site and branding position that would maximize the effectiveness of both the optimization, and the related marketing (and specifically the siteกs ability to convert the traffic we were about to develop into sales). Calling Mont Blanc ‘the Regionกs FamilyFriendly Ski Resortก we positioned it against the massive Tremblant, and other competitors, focusing also on the value that skiing at Mont Blanc represents (about 40% less than Mont Tremblant), and less crowded. In design, photography and content, we developed online and offline collateral that established a clear and consistent brand.

Copywriting for Optimization

The development of a new site also provided the opportunity for us to do the copywriting and to help create a site structure that was ideal for search optimization. The development of a new site is a กbest caseก situation for search optimizers because it allows us to stack many factors in our favour that may be off limits later (such as page structure, programming methods, and key content and content volume). Copywriting focused on language that would match the searches that our research told us that users were running to find ski resorts in Quebec. At the same time the site was structured to present these terms in patterns that were ideal for promotion to distinct audiences.

Search Engine Optimization

Our Search Engine research showed that certain terms and phrases were far more popular than others. Search Engine Optimization became a driving force behind the structure and content of the site. We targeted 5 key phrases and won high first page rankings for all of them on all major Search Engines. These included phrases that incorporated the word ‘tremblantก such as กSki Mont Tremblantก (first place on Google and other major search engines). (Note: since Tremblant is also the region name, this is permissible. It is not always appropriate to include your competitors name and other language in your search formula.) We also optimized the site for กski quebecก showing up immediately behind the official site pages. There is an aspect of momentum in search: as Mont Blanc began winning certain key searches and the traffic grew, other opportunities quickly presented themselves and we developed a network around Mont Blanc that pushed the search results even higher.

Site Tools as Part of Search Strategy

The results of this complete make over of Mont Blancกs online and search position show the strength of online positioning. For several years Mont Blanc has (wisely) tracked where each new hotel guest comes from, which allowed them to document the specific affect of the new optimization on hotel occupancy. We also designed a survey tool so that Mont Blanc could capture email addresses (when the resort is not booked two weeks in advance, they send out an email special to this list and it fills). This tool also incorporates a survey which has provided another measure of the success of the SEO work.

Great Results

The optimization and improved positioning had a huge impact on Mont Blanc. As measured in the first year alone, results were:

New website achieve a high first page ranking on all major Search Engines for a wide variety of key terms

The new site drew up to 850 visitors per day; up from 200 on the old site.

Over 50% of site visitors came through search engines more than all other means (links, bookmarks, typeins from print ads, etc.) combined

Mont Blanc saw a documented 30% growth in total revenue

Hotel revenue from the website alone saw 100% growth from the previous year

While Mont Blanc ski resort is an ideal case in some ways, comparable results are possible with most businesses. Mont Blanc showed both interest and the will to make the changes required for success. The more complete the strategy, the better the results.

Ask about your site, and you may be our next case study.

About The Author

Robert Swick has been creating Internet marketing campaigns since 1995 when he developed HelpNet, a payperuse Webbased service that offered Internet users access advice from professional psychologists and psychiatrists from across North America. As an Account Manager with a leading healthcare multimedia company, Rob managed web accounts from blue chip clients including Novartis Pharmaceuticals, Merck Pharmaceuticals, and Merck Frosst Pharmaceuticals. Currently Rob focuses his expertise on the development of Internet marketing campaigns involving search engine optimization, site improvement, and profitoriented email (permission) marketing. Website:

This article was posted on December 17, 2004

by Robert Swick

10 Reasons To Sell A Fee Based Subscription Ezine

10 Reasons To Sell A Fee Based Subscription Ezine

by: Larry Dotson

1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.
2. You won’t have to spend all your time marketing to gain new subscribers. Just get and keep enough subscribers to reach your monthly income goal.
3. You can figure how many subscribers itกll take to meet your income goal. Note on your ad that youกll only accept a limited number of subscribers.
4. You won’t have any shipping or materials costs like offline subscription publications. Youกll just have your internet access and web site expenses.
5. You can sell back end or upsell products inside a fee based subscription ezine. It could be your own products or affiliate programs youกve joined.
6. You can start an affiliate program that will give people residual commission. People will want to join because itกs residual instead of one time sales.
7. You could publish a free ezine and allow people to upgrade to your fee based ezine. If they like your free one, theyกll likely subscribe to your paid ezine.
8. Your ad copy automatically builds itself into an order pulling machine. Each issue you archive gives you new benefits to add to your sales letter.
9. You could transform your fee based content into another product to sell. It could be an ebook, video, audio book, report, book, etc.
10. You could become known as an expert on the topic of your fee based ezine. You may get hired by other businesses to do speaking engagements.

About The Author

Over 40,000 Free eBooks & Web Books when you visit: As a bonus, Bob Osgoodby publishes the free weekly "Your Business" Newsletter visit his web site to subscribe and place a FREE Ad!

This article was posted on January 16, 2002

by Larry Dotson