Free Marketing = Effective Marketing

Free Marketing = Effective Marketing

by: Brandon Milford

According to Google.com there are over three billion web pages online today. So what are you doing to separate yourself from the crowd? How are you targeting your customers? How much capital are you investing in marketing? Is it working?

I hear many business owners complaining about the inability to successfully drive targeted customers to their website. I listen as they tell me about purchasing email lists and buying advertising spaces on related websites. While these methods may work there are free and effective ways to drive targeted traffic to your site.

The first is the ever popular search engines. There are a number of ways to successfully optimize your website for the search engines and subsequently receive better rankings. Search engine optimization is an enormous topic and there have been many books written on the subject and businesses specializing in this service, but I will give you a few important pointers on optimizing your website. First, be sure to have a great deal of relevant content on your website that is no more than three levels deep (the search engine’s crawler does not typically search more than three levels down). This content can include articles, white papers, case studies etc. Second, be sure to have a large number of websites linking to yours. Trade links with other website owners and place their links in a ‘Resources’ section on your website. One of the important variables, among many, that Google will use in your ranking is the number of relevant websites that are linking to yours. So be sure the majority of incoming links to your website are from businesses that provide similar offerings. Third, be sure to include accompanying text links to all of your pages if your current page links are buried within images. This is important because the crawler cannot see images, but it can find text links.

The next way to drive free targeted traffic to your website is to include a link to your site and small ‘hook’ in your email signature. I’m surprised at how many business owners still do not do this. This hook will be one sentence that tells your audience what you do. This ขsmall adข of sorts will be on every email you send out. Example:

John Smith

President

ABC Company

ขProviding communications solutions in a technology driven worldข

Next, get involved with various online message boards/discussion forums that discuss topics that are relevant to your business and provide a link to your website in your signature. You’ll be surprised at its effectiveness. Be sure to participate in relevant discussion forums so that you can learn and contribute the most by participating in knowledgeable topics and at the same time receive targeted clicks. Do not spam any discussion forums, this is not effective and will kill all credibility in your business and your product/service.

The next way to receive free targeted traffic is similar to exchanging links, but even more effective. Seek out partnerships with companies that offer complimentary product offerings and agree to place a prominent link to their site if they will do the same for you. You can set up a ‘Partners’ section on your homepage and display the company’s logo, link, and information.

It is important that we not forget about marketing offline as well. If you are just starting and need customer referrals don’t be afraid to give away products/services for free or at least in exchange for another company’s services. For instance, let’s say that you design websites. Offer a lawyer a free website for their company if in return they will give you free legal advice for a limited time. Also, offer a limited number of businesses free products/services. After you have provided a few businesses with your products/services and they are happy ask them to write a testimonial for you and display this testimonial prominently on your website. Also, give them a few of your business cards and ask them to send any of their friends your way as well. You’ll be surprised at how many people will hear about your business via wordofmouth through satisfied customers.

I hope this condensed list of suggestions have helped you in formulating ideas on how to better market your website. Use your imagination and get creative in your marketing efforts. Get out there and tell the world about your website!

About The Author

Brandon Milford is the President of Pimil.com, a web solutions company based in Georgia, and the Marketing Director for Email Marketing Software Center, a website devoted to providing knowledge and product recommendations on permission based email marketing.

brandon@pimil.com

This article was posted on April 02, 2004

by Brandon Milford

What is Link Popularity?

What is Link Popularity?

by: F. Terrence Markle

Link popularity is simply the total number of web pages that link to your web page. Link popularity is an extremely important factor that is used by most of the major search engines to rank web pages and web sites. In general, the major search engines consider link popularity a key factor in their algorithms to determine the relevancy of your web page to a particular keyword search query.

Good link popularity is important because it can increase the visitor traffic to your web page. The reputation of your web site (i.e., votes of confidence from other web sites) is a measure of the site’s link popularity. Your web page rank (i.e., the position your web page occupies in a search engine’s results page) to a particular search query can be improved by increasing the number of relevant and quality web sites that have incoming links to your web page.

An incoming link is considered to be relevant if it is meaningful and relates to your web page. If you sell golf clubs online, relevant incoming links could be from: golf club manufacturers, golf apparel sites, competitors, golfrelated directories and so forth. In addition, internal links (links from web pages within your web site) are considered relevant and essential because they help your web page visitor to navigate your web site.

It is not enough to just have web page links coming into your web page (link popularity). The quality of the incoming link is also critical. A search engine will put more emphasis on a high quality web page (ranked high by a particular search engine) than on a low quality web page (ranked low by a particular search engine). It will take many lower quality incoming links to approach the level of a single high quality incoming link.

The major search engines do more than match the content of your web page to the keyword search query to determine if there’s a good match for a particular search. They look at the quality of the links to your web page. The reason is because there are thousands, if not millions, of web pages that contain the search query’s particular keyword or keyword phrase in the web page content. The search engines want to deliver a list of relevant and ordered web pages to meet a user’s query search.

In addition to the link popularity, search engines also look at the anchor text contained in the incoming link to your web page. It will consider your web page more relevant to the keyword query search if the text in the incoming link to your web page contains the queried keywords.

The number and quality of incoming links to your web page can be an excellent source of targeted and consistent visitor traffic to your site. In addition, search engines are more likely to index your web pages on a more frequent basis if you have many incoming relevant and quality links. The search engine spiders have a higher probability of finding you through the external incoming links to your site as your link popularity increases.

Reciprocal linking or link exchanging involves another web page linking to your web page and you linking back to their web page. If you select targeted and relevant web pages to exchange links with then you have a higher probability of gaining increased visitor traffic to your web page. In addition, your web page ranking on a search engine keyword query is also likely to improve as mentioned earlier.

Your overall marketing plan should include a link exchange campaign to help improve your search engine rankings and the visitor traffic to your web page. Spend the necessary time and energy to locate and exchange links with link exchange partners that provide a good match with your web page. Review the potential link partner’s web site theme and content to determine if their link would be relevant to your site. Consider only those web sites as exchange partners with themes or topics that complement or relate to your web page.

It is important that you have a good link exchange strategy in place and a process to manage the reciprocal links. Don’t link to a web page if they are not linking back to your web page. Link exchange campaigns require your attention and monitoring. You can perform the link exchange management manually or you can use a computer program that will do it for you.

There are a number of good programs that perform link exchange management functions. However, there are some programs that do a poor job. For example, some management software programs will perform automated search engine queries to harvest prospects that are not relevant for linking to your web page. Do not use ขlink farmsข in your link exchange campaign. These sites provide hundreds of nonrelevant links with no meaningful content to your site that the search engines can detect and potentially use to ban or penalize your site.

The vast majority web site owners that participate in a link exchange program do not understand the issues and benefits of the exchange. As a result, they do not maximize the potential value to be gained from the link exchange. Learn and implement the proper strategies and your web page will potentially benefit from improved search engine ranking and increased targeted and qualified visitors.

Every web site that provides links to other web pages should have a links page. Your links page will be an excellent resource for the visitors to your web site. Your web site will be more helpful and credible to your visitors if you provide useful and relevant links on your links page. You can start utilizing the power of your links page when it becomes a service to your visitors rather than a tool to obtain higher search engine ranking.

You need to categorize your links if you have a lot of outgoing links. Don’t try to put all your links on one links page where it has the appearance of a link farm (i.e., no valuable content or relevance) to the search engines that want to index the page. Create a useful links page that shows only the link categories with separate links that take your visitor to an individual link page for each category. The intent is to provide a resource for your visitors that is useful and can be easily navigated. Search engines love this type of structure that they can fully index.

The incoming links to your web page and the outgoing links to other web pages should be structured in a clear manner. Provide your link exchange partners with the exact HTML code to be included in the link on their web page. This code should include your URL, your anchor link text with the appropriate keyword or keyword phrase and a concise description that incorporates your web site name and the appropriate keyword or keyword phrase.

Copyright (C) 2004 F. Terrence Markle – All Rights Reserved

Get my F.R.E.E multipart series on generating targeted and quality traffic to your web site.

http://www.QuikSystems.com/WST/TrafficSeries.htm

About The Author

Copyright (C) 2004 – F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internetrelated businesses for over 3 years. His primary focus is the marketing of affiliate programs.

tmarkle@QuikSystems.com

This article was posted on December 31, 2004

by F. Terrence Markle

Link Popularity A Thing of the Past?

Link Popularity A Thing of the Past?

by: Courtney Heard

Iกve found myself involved in a lot of discussions about the dropping importance of link popularity lately. Numerous people have said to me that they think incoming links no longer hold as much weight as they once did, and that the only links worth obtaining are relevant links. I have to vehemently disagree.

First of all, before Sergey Brin or Larry Page even learned the word กalgorithmก, there were web sites that practiced the fine art of reciprocal linking. PreGoogle link exchanges served only one purpose and that was to develop direct traffic from those links. This still works! Somewhere in our PR worries and link popularity ambitions, we forgot one important fact : you never know when the next link you obtain for your site will be a direct traffic producer. For example moving.ca, provides daily traffic to www.abalone.ca through a small, text link on their links page. This does not come up on Google as an incoming link to Abalone Designs, but it is one our most valuable incoming links, nonetheless.

Now, as far as your ranking is concerned on Google, links still hold weight. Search for just about any term or phrase and check the #1 ranked siteกs incoming links versus the others. 9 times out of 10, The first ranked site will have a few more links than the others. The times when I see lower ranked sites having more incoming links than the #1 site, generally speaking, the #1 site has better content, and more of it or this siteกs incoming links have anchor text that contain the exact search term or phrase you searched for and the others don’t. Itกs still the same old formula. Offer a contentrich, userfriendly site with incoming links that have relevant anchor text and your siteกll do alright.

Relevant anchor text is important, but what about having your link on relevant sites? Links on relevant sites or pages have one tremendous bonus and that is targeted traffic. This is providing, of course, the link produces direct traffic. Other than that, I say links on relevant pages aren’t that much more important than other links. Take, for example, the incoming links to seoinc.com the very first page that shows up on Google when you search for seoinc.comกs incoming links, is csmonitor.com. A Christian Science magazine! If Iกm missing some link between religion and SEO, please inform me, but otherwise, these two sites couldn’t be more different. Google has deemed this an important incoming link for seoinc.com, regardless. You think you know the algorithm, but you don’t. You never know when links will count.

Letกs not forget about the other search engines, though. Still a few steps behind Google, MSN places a lot of weight on incoming links. So does HotBot, Yahoo! and now, apparently, Become.com. This is just a handful of places that take a critical look at your link popularity. And I hate to say it kids, but I think thereกs a chance that MSN might slightly outdo Google this year. As of late, Iกve noticed different rankings on Google for clients based on where you’re searching from geographicallyspecific search results against our will. I haven’t spoken to one individual who likes this idea. This could be the giant mistake MSN has been waiting for Google to make, and you don’t want your perfectly Googleoptimized site to miss the MSN bus when itกs usage tops Googleกs.

This brings me to my last point which, quite frankly, is a nobrainer. The Internet is nothing but a massive network of links, hence กnetก. To turn your back on this is one of the hugest mistakes you can make on the web. The more links you have around the web, the more often your site will be seen. Itกs just like the real world, ‘thereกs no such thing as bad publicityก. Think of incoming links as cyberpublicity thereกs no such thing as a bad incoming link.

About The Author

Courtney Heard is the founder of http://www.abalone.ca, an Internet Marketing and SEO company in Vancouver, Canada. She has been involved in web development and marketing since 1995 and has helped start several businesses since then in the Vancouver area. More of Courtneyกs articles are available at http://www.abalone.ca/resources/.

courtney@abalone.ca

This article was posted on January 29

by Courtney Heard

Double listings at Google

Double listings at Google

by: David Leonhardt

Have you ever searched for something on Google and noticed that a website has a double listing – a main listing and a second listing indented – and wondered กWhy?ก And then wondered, กHow?ก

Google lists up to two pages from a domain for any given search. Most likely, you already have two pages listed for your major search terms. Your pages might be listed at #14 and #456, in which case they don’t show up together.

When two pages from the same domain show up on the same SERP (search engine results page), Google groups them together. If your two pages are listed at #11 and #18, they will be grouped on the second SERP…assuming Googleกs default of 10 results per page.

However, you can change your default number of results in the advanced search preferences: http://www.google.com/advanced_search.

Or you can make a onetime change by simply adding กnum=17&ก or กnum=7&ก (without quotation marks) after กsearch?ก in the SERP URL. Here is an example of how a 9result page URL looks: http://www.google.com/search?num=9&hl=en&ie=UTF8&q=SEO+tips&btnG=Search&meta=

One of my client sites ( http://www.dotcommonitor.com ) delivers web site and network monitoring. As I write, it is ranked #3 at Google for กweb site monitoringก. One page ( http://www.dotcommonitor.com/websitemonitoring.asp ) specifically about web site monitoring is ranked #4 for that term.

Actually, using the technique above, I learn that the second page is really ranked #7. How? I set num=7& and see a double listing. I set num=6& and the double listing goes away, bumped to the second page.

Why does your competition merit a double listing at the top of Googleกs rankings and you don’t?

Google wants to deliver results that are important and relevant. In a search for กapplesก, your site on baking might have a very relevant page and it might even be an important page (and hopefully a tasty one, too!). But your overall site is not as relevant to apples as some others. In a search for กbakingก, however, you probably have dozens of highly relevant pages, giving Google lots to choose from.

I should note in the example above that most of my clientกs site is about web site monitoring, so it makes sense that two or more pages would rank very highly for such a term (except that Google will list only the top two).

Google gives my own happiness site ( http://www.thehappyguy.com ) a double listing for กhappinessก. The second listing is my free กdaily happinessก ezine ( http://www.thehappyguy.com/dailyhappinessfreeezine.htm ). Google could have chosen any of a few dozen pages that are highly relevant to a search for กhappinessก, but it chose the two that other webmasters link to most often.

Both examples above are for major search terms around which a site is built. I have a page ranked #1 for กhairdresserก, but don’t expect Google to give my site a double listing. My site is not about hairdressers, it is about happiness.

What should you do if you want a double listing for your website?

1. Make sure your website is about a specific topic. ‘thingsก is too broad, unless you want people searching for ‘thingsก to find you (And quite a few people actually do search for ‘thingsก!).

2. You might have been told to optimize each page of your site for different search terms. That is good advice. Each page should be optimized for exactly what the page is about. But if your website as a whole is about a certain topic, make sure that most of it is optimized for that topic, too. Both your visitors and the search engines will better understand what you are about. Make sure you have plenty of pages of content related to your main site theme.

3. Seek inbound links to several pages. Most webmasters make the mistake of seeking links only to their home page and maybe to their newsletter signup page. I sell four ebooks and give away a free ebook. I have two newsletters and an online class. I have many topical articles and a couple funny photos. I seek links to anything I think people might enjoy, and that tells search engines my site has depth.

4. Notice a common thread in the advice above. Content is king. If you have plenty good content, developed around a major theme, and webmasters want to link to it, double listings are very possible.

5. Don’t overexpect. Google will give double listings only for major themes, not for all 1,476 search terms your site is listed for.

Why does Google give double listings? Who knows, but as a searcher I find it handy to see both the home page and a highlyrelevant deep link.

How long will Google keep giving double listings? Who knows, so this is just a caveat that they could change their policy the day after this article is published.

About The Author

David Leonhardt is an SEO specialist and a freelance writer: Contact him at:

mailto:info@thehappyguy.com

He is author of Don’t Get Banned by the Search Engines:

http://www.thehappyguy.com/SEO.html

and Get In The News:

http://www.thehappyguy.com/publicityselfpromotionreport.html

as well as owner of a liquid vitamins store:

http://www.vitaminsupplementsstore.net

Info@thehappyguy.com

This article was posted on August 04, 2004

by David Leonhardt

Stop wasting time with the Search Engines

Stop wasting time with the Search Engines

by: Stacey Morris

Your Content is King—stop wasting time with search engines

Search engine optimization used to be fairly simple. The algorithms the engines used were clearly based on strategically placed keywords, and the strategy in the early days was to ขbeat the enginesข. How? By loading each page with hundreds of keywords, made invisible by making the words the same color as the page background.

The search engines have become a lot smarter since the old days, and figuring out their complex formulas has become a loser’s game. Yet the goals of both sides need not be mutually exclusive.

The search engine optimizers just want to rank their pages higher.

The search engines are only trying to reflect the most accurate and quality results for their customers. Algorithms are kept secret only because people will do anything to rank higher, regardless of the value of their content.

When you enter a search term, you’re taken to a page of results, and advertisements related to your search words. Here are some of the things the search engine tracks:

What sites you click on—based on their title and description. This is why key words are still important. They’re the front gate to a site.

How long before you come back to that results page. If you come back immediately, that’s an indication the site wasn’t relevant for you, and the engine failed.

Incoming links to that site, and their relevancy. This is a tough thing for a computer to gauge, and it’s why investing in artificial intelligence now might be a good idea. Computers get smarter all the time.

There are about 100 more factors that go into a site’s evaluation. But the bottom line is that to rank high, you need to provide valuable, relevant content consistently.

If actual people like your site, the engines will also.

So, what’s your next step?

You need to provide valuable, relevant content—consistently.

In building and developing your site (a continual process, as I’ve said before), don’t obsess over key words and search engine optimization. And please don’t hire one of the ขexpertsข who knows how to beat the engines. If they were that smart they truly would not be available for hire.

Focus instead on providing relevant, interesting, benefitoriented content for your readers. Continue to update your website. Get feedback on what works. Look at your statistics to see where people are leaving and when. Design your site to address the needs of your audience—not to pound on your chest.

As many of you know, I’m a big believer in giving away great information. The web allows us to do that. I get a lot of resistance from prospects and new clients about this. A holistic practitioner told me earlier this week that the universe wasn’t ready for him to give things away yet. I think it was actually he that wasn’t ready, which is a lot more manageable than the universe.

Share your information. The more you give, the more you get. If you’re afraid of ขgiving away everything,ข then simply learn—and listenmore.

Copyright 2005 Stacey Morris

About The Author

Stacey Morris, Focus Coach

Download ก12 Steps to a Profitable Websiteก at http://www.ServiceBusinessCoaching.com

staceymorris@focuscoach.net

This article was posted on August 08

by Stacey Morris

Search Engine Optimized Articles – The New Break T

Search Engine Optimized Articles – The New Break Through

by: Calissa Leigh

Search engine optimization isn’t tricky. Search engine optimizers, if they are honest, only save you time when it comes to getting your website listed with search engines. Google and Yahoo and all those other search engines only want one thing, for websites with relevant content to be listed in appropriate order under key word terms and the highest number of provided content.

That’s it.

What does that mean? Each website falls under certain keyword terms. Each website also has content, in which case a search engine is only interested in the text provided on the website itself. Depending on how much relevant content is provided on a particular website, it will be listing in order of the most relevant with a higher number of pages with content first.

In addition, websites outside of your own website that has quality content that links to yours will also help evaluate relevance.

So in simpler terms, search engine spiders want content (articles or text) relevant to keywords (keywords integrated into text) and links from other websites with similar content (websites with articles just like yours).

Seems simple enough. Write articles and post them on your website and submit articles to other websites. Is it as easy as it sounds?

Writing Content that is Search Engine Optimized

Good content for a website must integrate your chosen keywords. Your website might sell candles but do you really think you should use ‘candle’ as your keyword? Such keywords are highly competitive and you might have better luck writing about a more defined keyword. A candle seller might instead work with ‘handmade soy candle’ or ‘cinnamon scented candle’ instead.

Throughout the article you must use your optimized keywords a number of times before search engines will consider your article of relevant content. This doesn’t mean you repeat your keywords to the point where the article sounds like a broken record. You really do need content that your visitors will actually read.

Try working with something simple. A list of the top ten ways to decorate your home with soy candles might be an idea for an article. If you run out of ideas, you can always ask a freelance writing for some suggestions. They must come up with article ideas all the time and most will be glad to help brainstorm with you.

In addition, a freelance writer should be able to help you write your search engine optimized article at your request. Going rates are inexpensive, a 200 – 500 word article might only cost $45 $100. These articles are professionally written and you retain the copyright so you can publish them wherever you like.

Sharing Your New Search Engine Optimized Article

With your article finished, you must now post your article to your website. You will want to great at least three to five articles for each keyword you want your website to be optimized for. Once these are in place, alter your meta tags to reflect the content of the keywords for that page.

Also, you can now post your article to various article banks if you choose. Article banks are depositories for writers to submit their article that they are willing to distribute for free. You can request that the author share the byline at the bottom of the page so that your link is provided whenever a website owner posts the article to their website. This means not only free exposure for you on their website, but you are fulfilling one of the things search engines are looking for, pages with relevant content are linking back to you.

Forget everything you thought you know about search engines and how it might have been difficult. Search engine spiders are getting smarter about relevant content for keyword terms. Writing articles not only fills in your website with quality content, it also provides you with a way to tell search engine spiders how relevant your articles are. Take advantage of this by writing your own article, or having a freelance writer work with you to create articles for you.

About The Author

Calissa Leigh – Freelance Writer

Do You Know The Magic Words?

http://calissaleigh.com

calissaleigh@gmail.com

This article was posted on April 19

by Calissa Leigh

How to Add RSS to Your Website Simply

How to Add RSS to Your Website Simply

by: Colin Maddocks

I am primarily a webbased travel agent, making my living from selling travel arrangements from leads generated from my specialist travel websites. Over a period of time I have built many websites and when creating the last few sites I have added an RSS news feed to generate uptodate news about that particular travel niche.

In doing so I have added another valuable resource for my potential clients and site visitors but at the same time I have added a source of continually changing content that helps my sites with regard to their search engine optimisation.

However, initially I found the great mass of articles, ebooks and software really confusing. All I wanted to know was how to be able to set up an RSS feed and then add it to my site.

After many, many hours of researching RSS feeds and buying quite a few, reasonably expensive RSS feed creation programs, I finally came across this solution, which for me, is easy to use, straightforward to set up and, more importantly, is free.

To set up, say, a ขCruise Newsข feed, I would find a suitable feed from sources such as www.icerocket.com, www.2rss.com or visit Yahoo’s news feeds at http://news.yahoo.com/rss.

For example, to create a feed in Yahoo I would enter my subject in the ขsearchข box, which would result in a new page of news, relevant to cruises and cruising. I would then click on the orange RSS feed icon that will be shown on the page and the copy the resulting feed URL, (e.g., http://news.search.yahoo.com/news/rss?p=cruise&ei=UTF8) that would appear in the IE address bar.

Next I would visit ขFeedJ2sข, at http://jade.mcli.dist.maricopa.edu/feed/index.php?s=build and enter that Cruise News feed URL. Then, by pressing the ขGenerate Feedข button I would be able to generate the relevant ขCruise Newsข RSS code that I could then enter in the relevant place on my new website.

Now I am not suggesting that this is the best way you could create a useable RSS feed for your website. There are plenty of other ways and other programs out there and you can visit my dedicated website http://www.rssfeeds4u.com) which will tell you all about RSS feeds and products.

However, if you don’t’ want to spend a lot of time or any money on setting up RSS feeds for your website, this must be the easiest way by far.

About The Author

Colin Maddocks is a webbased travel agent and marketer who operates several successful websites including http://www.rssfeeds4u.com.

You are free to use and distribute this article with the proviso that you add the above author details and web address.

colin@gmail.com

This article was posted on August 09

by Colin Maddocks

If Content is King, then surely Relevance is Queen

If Content is King, then surely Relevance is Queen!

by: Jason Hulott

There has been a lot of toing and froing in the search engine world of late and there are lots of conspiracy theories as to why these things happen.
It is easy as a webmaster to get caught up in these webs of intrigue.
You get email notes about them, you view socalled experts’thoughts on bulletin Boards hey you probably even read things in newsletter articles!
Well I hope so anyway….
The big driver for webmasters currently appears to be content and link building.
While link building is important I don’t believe it makes Queen. Maybe a Prince. Content and links DO go hand in hand but, without relevance, the Kingdom is doomed. Sorry I will stop the analogy now! 🙂
If your site is about finance, then finance content is best supported by finance link exchanges. Relevance!
If your site is about finance, then finance content supported by casino link exchanges from a PR8 site while in the short term may help,…but all the signs are saying this is not a long term strategy.
Okay,so what is the best strategy?
Keep EVERYTHING relevant. It is that simple.
Make sure that you only swap or link to sites that are relevant to the content on your pages. Yes I am suggesting link exchanging on pages of your site not a links page.
Links pages seem to be being abused. There are rumours that pages called links, resources or partners are not passing page rank. You could be wasting your time building links that are not giving you any benefits!
Delivering relevant links from relevant content is the future.
Look at sites such as www.bbc.co.uk or www.independent.co.uk. News sites have the right idea. They have 2 or 3 relevant internal links to other articles on the same topic or links to internal tools that are related. These usually can be found at the right hand side of the article.
They also then have weblinks or external links to sites of interest that are related to the topic. These are relevant!
Another benefit of this is that with a content rich site you can add hundreds of links quite legitimately and really add some value both to your Rankings and your users.
With a contentpoor site it is difficult, you have to add link pages or create a links directory. A five page site will need to add 10 or 12 good link pages to compete and even then with algorithm changes, this may not be prudent.
Having a site with 400 pages means you can easily add 3 links per page, so you have 1200 link options straight away.
Hopefully this explains that relevance runs a close second to content.
Always bear in mind when writing content that relevant links will not only boost your search engine rankings, but you will also add a service to your visitors.
2004 © J2 Squared Limited. All Rights Reserved.

About The Author

Jason Hulott is Director of J2 Squared, leading specialists in Internet consultancy whose specific aim is to drive more revenue to websites. Their main area of focus are the insurance,finance, and automotive industries.

jason@j2squared.com

This article was posted on June 16, 2004

by Jason Hulott

Relevant Ads Increase Adsense Profits

Relevant Ads Increase Adsense Profits

by: Bas de Baar

If you’ve started using Adsense as a way to increase advertising income, but the numbers just aren’t adding up to what you expected, the problem might be with the ads themselves. If the ads being generated by Google’s Adsense aren’t relevant to your website, visitors won’t click on them. And, no clicky, no money. It’s that simple. And it’s a simple situation to fix.

One way to know if the ads are working is to monitor the clickthroughrate (CTR) on a page. If it’s low, it’s usually an indication that once a visitor arrived at your page using a certain keyword, that visitor did not find any ads relevant to that keyword. And unfortunately for you, the visitor found no reason to click on the ads.

How do I know this? It happened on my website. On one of my sites, I had a page dedicated to PHP programming (a programming language). The page had a low CTR. Upon further examination of the page, I noticed that not one of the ads was related to programming or even to technology.

What I did notice was that the ads were related to guitars. Guitars? I thought to myself, ขWhat relevance do guitars have to PHP programming?ข And I imagined visitors to my site wondered this as well.

After studying the ads, I noticed that one word seemed to keep jumping out at me. The word was ขstringsข as in guitar strings. Well strings are used in programming too, but Google was not able to make this distinction which is why it was generating guitar ads!

The solution to this problem was simple. I removed from my webpage the words ขstringข and ขstringsข (or I just used another word in place of string or strings). After Google found this page again and updated its view of it, the guitar ads were replaced with relevant ads. And best of all? CTR on this page immediately increased and so did my advertising income!

If you have a page with a low CTR, you may need to tweak your text so Adsense generates ads that are more relevant to the page. When making these types of changes to your webpages, use the same ideas you use for search engine optimization. Why?

Because Google uses the same logic to determine the appropriate Adsense ads to display on your page as it does to determine if your article should rank high for ขblue widgets.ข

Some areas on your page that might need a bit of text tweaking include:

The title of the page

The H1tags used in the page

The number of occurrences of the keywords in the text of the article

Changing the filename (this can be very effective, but only do this for new pages that are not yet in the search engines or you risk losing traffic)

One word of advice: Don’t forget that your keywords determine your search engine rankings so take small steps when changing keywords.

And remember, the only ads that will bring you the extra Adsense income you’re looking for are relevant ads!

About The Author

Bas de Baar is the author of the ebook กAnalyzing Adsense For Niche Websites.ก To learn how you can increase online profits by testing and analyzing what will work for YOU, go to: http://www.AffiliatePotion.com.

This article was posted on April 11

by Bas de Baar

The Seamless Web

The Seamless Web

by: Sam Vaknin, Ph.D.

http://www.enfish.com/

The hype over ubiquitous (or pervasive) computing (computers everywhere) has masked a potentially more momentous development. It is the convergence of computing devices interfaces with web (or other) content. Years ago after Bill Gates overcame his misplaced scepticism Microsoft introduced their กinternetreadyก applications. Its word processing software (กWordก), other Office applications, and the Windows operating system handle both กlocalก documents (resident on the userกs computer) and web pages smoothly and seamlessly. The transition between the desktop or laptop interfaces and the web is today effortlessly transparent.

The introduction of ebook readers and MP3 players has blurred the anachronistic distinction between hardware and software. Common speech reflects this fact. When we say กebookก, we mean both the device and the content we access on it. As technologies such as digital ink and printable integrated circuits mature hardware and software will have completed their inevitable merger.

This erasure of boundaries has led to the emergence of knowledge management solutions and personal and shared workspaces. The LOCATION of a document (oneกs own computer, a colleagueกs PDA, or a web page) has become irrelevant. The NATURE of the document (email message, text file, video snippet, soundbite) is equally unimportant. The SOURCE of the document (its extension, which tells us on which software it was created and can be read) is increasingly meaningless. Universal languages (such as Java) allow devices and applications to talk to each other. What matters are accessibility and logical and userfriendly workflows.

Enter Enfish. In its own words, it provides:

ก…Personalized portal solution linking personal and corporate knowledge with relevant information from the Internet, …livein desktop environment providing cobranding and customization opportunities on and offline, a unique, private communication channel to users that can be used also for eBusiness solutions, …Knowledge Management solution that requires no user setup or configuration.ก

The principle is simple enough but the experience is liberating (try their online flash demo). Suddenly, instead of juggling dozens of windows, a single interface provides the tortured user (thatกs I) with access to all his applications: email, contacts, documents, the companyกs intranet or network, the web and OPCกs (other peopleกs computers, other networks, other intranets). There is only a single screen and it is dynamically and automatically updated to respond to the changing information needs of the user.

‘the power underlying Enfish Onespace is its patented DEX กengine.ก This technology creates a master, crossreferenced index of the contents of a userกs email, documents and Internet information. The Enfish engine then uses this master index as a basis to understand what is relevant to a user, and to provide them with appropriate information. In this manner Enfish Onespace กpersonalizesก the Internet for each user, automatically connecting relevant information and services from the Internet with the userกs desktop information.

As an example, by clicking on a person or company, Enfish Onespace automatically assembles a page that brings together related emails, documents, contact information, appointments, news and relevant news headlines from the Internet. This is accomplished without the user working to find and organize this information. By having everything in one place and in context, our users are more informed and better prepared to perform tasks such as handling a phone call or preparing for a business meeting. This results in … benefits in productivity and efficiency.ก

It is, indeed, addictive. The inevitable advent of transparent computing (smart houses, smart cards, smart clothes, smart appliances, wireless Internet) coupled with the single GUI (Graphic User Interface) approach can spell revolution in our habits. Information will be available to us anywhere, through an identical screen, communicated instantly and accurately from device to device, from one appliance to another and from one location to the next as we move. The underlying software and hardware will become as arcane and mysterious as are the ASCII and ASSEMBLY languages to the average computer user today. It will be a real partnership of biological and artificial intelligence on the move.

About The Author

Sam Vaknin is the author of กMalignant Self Love Narcissism Revisitedก and กAfter the Rain How the West Lost the Eastก. He is a columnist in กCentral Europe Reviewก, United Press International (UPI) and ebookweb.org and the editor of mental health and Central East Europe categories in The Open Directory, Suite101 and searcheurope.com. Until recently, he served as the Economic Advisor to the Government of Macedonia.

His web site: http://samvak.tripod.com

This article was posted on February 2, 2002

by Sam Vaknin, Ph.D.

Cool New Search Engine On The Block

Cool New Search Engine On The Block

by: Jim Edwards

If you log on to PayPerClickSearchEngines.com youกll find they list over 600 different payperclick search engines operating online.

In fact, some online sources report that over 1,000 กsearch enginesก of various size and popularity operate in the U.S. alone.

With so much competition among sites to capture the search traffic that Google.com and Yahoo.com seem to dominate like 800 lb. Gorillas, why would one new search engine rate even a second glance?

The answer: Amazon, the Webกs mega bookstore, launched a new search engine with a very userfriendly interface and some of the fastest, most relevant searches online… along with a **twist** that will help EVERY person who wants to sell ebooks for profit, publish articles to get traffic, or create special reports that go viral.

Hereกs the story…

Amazon recently launched www.A9.com a search engine that creates more of a กportalก experience than the traditional search engine where you input your search terms, click a button, and pray something relevant to your search appears in the results.

When you first log on to A9.com, it looks like a traditional search engine, but once you start searching, youกll find an organized and extremely helpful set of search tools right at your fingertips.

A9.com organizes its search criteria by category on the right side of the page.

Input a search term such as กmortgage loanก or กGeorge Washingtonก and youกll start to see why I like this search engine so much.

When you first input your search term, the website displays the กwebก search results to show you various websites A9.com deems relevant to your search.

Click the กbooksก button on the right and get a list of the most relevant books available on Amazon.com.

Follow virtually any of those book links to the Amazon website and you can literally browse through the table of contents, first chapter, and even the index of most books.

Click on the กMoviesก button and get a list of any relevant movies with your search terms included.

One of the helpful things youกll notice as you start searching different types of media is that you can show or hide various search results on the same page.

So if you only want to search books and movies, you can hide the Web and reference results.

Depending on the type of information you need to research, you can also use the ‘referenceก results to get dictionary, encyclopedia, and history information on the search terms you entered.

Needless to say, when I did a search for กGeorge Washington,ก this reference section overflowed with relevant links and information.

However, I was surprised at just how much reference material was available for search terms like กmortgage,ก including information from Investopedia.com on alternative search terms to help me narrow my search for more relevant information.

Probably the biggest reason I like A9.com so much is that it helps to wade through the ever rising tide of information that threatens to drown us all online.

Depending on what you need to find, you can quickly get suggestions, reference material, physical books, and even information on available film and video without leaving the A9.com website.

Now, hereกs specifically how A9.com can help anyone who wants to publish their own ebooks, articles, or special reports.

#1 Insert your main search term at A9.com and look at 2 things: total web results (higher number the better) and the books and movies tabs.

If you see a lot of web results and tons of books and movies on the subject, you have a VERY good (and fast) indication that the topic you’re considering is กhotก enough to warrant more investigation for creating your own ebook, special report, or other infoproduct.

#2 Follow the look links to specific listings on Amazon. Some of those books will allow you to go through the table of contents, first chapter, and index right there on your screen.

Use this opportunity to:

A. Make notes on the most important points on your topic (from the table of contents) and expand your list of potential points to cover.

B. Get a feel for the general topic and the typical way authors are currently approaching it (first chapter).

** By the way, the table of contents and / or first chapter will usually give you at least one great idea for an article you could create (or pay someone to create) and use to generate traffic to your website.

C. Look for additional keywords you could use for your payperclick campaigns as well as your headlines, bullets, and other classified ads (in the index).

#3 Use the ‘referenceก tab on A9.com to access the dictionary, thesaurus, and other tools to find MORE keywords you can use to advertise on payperclick search engines… specific กnicheก keywords many of your competitors probably aren’t using.

Though nothing on A9.com is actually new, it does present a much faster and easier way to search the web, compare reults, gather marketing intelligence, and wade through available data to help you with your own ebooks, special reports, article writing, and other marketing activities.

© Jim Edwards All Rights reserved

http://www.thenetreporter.com

About The Author

Jim Edwards is a syndicated newspaper columnist and the coauthor of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple ‘traffic Machineก brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==> http://www.turnwordsintotraffic.com

This article was posted on August 31

by Jim Edwards

Why Google Needs You Right Now

Why Google Needs You Right Now

by: Ted Kushner

Let me ask you a simple question… what do you think is the number one driving force behind the enormous success of Google?

While you’re pondering this for awhile… and may even think of a variety of answers to this question the bottom line to it is this… Google continually strives to serve up the best relevant content to its customers then its nearest competitors and it usually does.

Content that is provided daily by thousands of web masters, marketers and experts from a variety of fields and industries across the globe.

Content that could be… provided by yourself if you are one of the smart ones that is using Google to your benefit.

Anyone that has been marketing on the internet for knows that Google loves content… and the more the better. But it should be quality content that informs their customers on subjects of their interests.

So, if you are one of the ones who is providing it to them and answering their customers questions… Google will in turn reward you by listing your content high in their natural search engine results for some of your content as long as it is relevant for that subject.

The more relevant the content… the higher your ranking will be on that subject.

Providing this content isn’t difficult either. There is a multitude of information you can write about by just visiting some of the article banks online to get ideas on different subjects. It can be on anything like health, finances, business techniques or web promotion.

Once you get a few ideas to write about, you can then use this information to provide content for:

 Articles dealing with subjects that are informative or solve a problem.

 Top 5 or top 10 lists that are easy to construct.

Like ‘top 5 Ways to Market Affiliate Products Onlineก or ‘ten Easy Ways To Lose Weight This Yearก

 Press releases that inform about new web sites, products, services or announcements. Press releases usually get picked up quickly by the online news outlets and then have a tendency to be added to the natural search engines listings shortly there after.

So you see, getting a top ten position in Google is actually quiet easy to achieve… if you know how. Once you do know how then you can take advantage of the system by partnering with Google.

Because in essence that is what you have become… Googleกs partner. You are providing them with what they want and need in satisfying their customerกs demands… while you end up benefiting from the increase in traffic to your site by being the one supplying them with the information.

So, while other web masters are paying SEO firms top dollars trying to optimize their sites for better search engine positioning, or slaving hours away changing keyword densities and monitoring rankings… you could be implementing a few steps in supplying the search engines with what they really want and need.

While all along… you will be driving hundreds or thousands of targeted visitors to your site to eat up the content you are providing.

Targeted visitors that you can use to gain additional subscribers, members, or customers for your affiliate programs, products or mailing lists.

You may think Iกm crazy… but personally, I couldn’t care less if my site ranks dead last against my competitors as long as Iกm consistently driving targeted traffic to my site from multiple sources.

While it is nice to be ranked #1 for your site, I consider it more of an ego trip. Getting a number one rank is easy for some terms, but does it end up converting the traffic you’re getting into sales for the keywords you are targeting?

I have found that by using some proven methods to utilizing my time more effectively, like writing articles and press releases centered around some modestly competitive keywords, has given me more top ten positions for my keywords then by me trying to figure out how Googleกs everchanging algorithm works.

Another method of getting your topics posted and indexed quickly is by using other sites that are known to be top contenders with Google. Search for any topic and you will find certain sites that pop up in the top ten for articles, ads, or press releases all the time.

Now remember… these sites are not writing all of their own content. They are also using other peoples content on their sites. All you need to do is provide them with your relevant content… let the search engines spider their side and then piggyback on their ability to be ranked at the top for your targeted keywords.

I don’t know about you, but I just don’t have the patience to keep knocking my head against the wall trying to figure out how to outfox Google, Yahoo or any of the other search engines. Plus, I don’t have a Ph.D. in search engine science voodoo.

So Iกd rather be putting my efforts into methods that I know are getting proven and guaranteed results… and will continue doing so, no matter what changes Google makes.

Because no matter how many changes Google makes the outcome still has to be the same… serving up relevant content better and faster then itกs competitors. And if you help Google accomplish this, they will continue to help you gain the customers you need.

So the fact is… Google will always need you so take advantage of this and start writing some of your own quality content today!

About The Author

Ted Kushner of AffiliateRevenueSources.com writes about the latest trends in affiliate marketing and web site promotion. To see how you can use Google yourself and gain a top ten position in just a few days visit: http://www.affiliaterevenuesources.com/getingooglenow.htm.

This article was posted on March 02

by Ted Kushner