RSS PIONEERS SET OFF GOLD RUSH

RSS PIONEERS SET OFF GOLD RUSH

by: Tony Dean

The nature of cyberspace is changing fast with the rush now on to set up rss news feeds. Every gram of news and current affairs is gleaned from the four corners of the globe so that we may be informed as to what is happening in hundreds of different commercial fields of endeavour.

Everything from what new item is selling well on eBay, to what กWired Magazineก is saying about the latest technology. More and more magazine and newspaper publishers are gaining a foothold on this new juggernaut which is going to change the way we gather news.

Advertisers too are not left out. Already some of the largest media companies in the world are now poised to find advertising space for their clients กbrandingก campaigns, on any available web page that regularly features in rss feeds.

The media companies with billions of ad dollars to spend, will they say, be spending less on newspaper and t.v. advertising in the coming years, and will concentrate instead on กblogsก and rss feeds.

Competition will be fierce for every available space on the most popular feeds, some run by newspapers!

Many freelance journalists will be running rss feeds in direct competition with the newspaper employers who now pay them to gather news for their publication. There will be no editor to censor their news items, they will be free to write whatever they want.

This new found freedom for anyone in the world to be able to express their opinions without it costing anything, will make for a new กHouse Of Babelก, with maybe up to several millions of rss feeds within the next five years run by private individuals all over the world. The only needed resource to set up a rss feed is free hosting on a server anywhere in the world, and these web hosts are plentiful.

Press releases submitted to the biggest and well known media release agencies are appearing rapidly on rss feeds, with the publishers of these feeds scambling to put กcontentก on their feed almost on an hourly basis.

Commercial enterprises have never had it so good to get their press release into circulation so quickly as more and more commercial news, via press releases, is needed to fill the ever available channels being run by rss feed publishers. Even badly written press releases that under normal circumstances would not find a publisher willing to print it, will be readily accepted by rss feed publishers looking avidly for more กcontentก. This กcontentก may only be on a rss feed for the space of one hour before it is replaced by something else, but it will have the potential to be seen by lillions of people world wide.

This is the กpotentialก that big media companies are now eyeing.

One rss feed publisher charges $6,000 for an item of news to be on one of his feeds for the space of one day. So the potential for earning substantial incomes from publishing your own rss feed can be huge.

Many web publishers will change tack and embrace rss feeds as being potentially more commercially viable than publishing a web site.

Many กspammersก will change to running as many rss feeds as possible to saturate the market, since spam filters are proving very effective for email.

How easy is it to put up a rss feed?

If you have web hosting already, it can be set up in 5 minutes!

All it needs is a text file placed on the server, and the กfeedก is live to the whole world. Instant rss feed publishing!

About The Author

Tony Dean is a published author and webmaster. Author of the bestselling ebook on setting up a rss feed ‘really Simple RSSก available from Clickbank or his site: http://www.ebooksales.com/rss.html

This article was posted on January 14

by Tony Dean

Jump on Blogging and RSS Feeds or be Left Behind!

Jump on Blogging and RSS Feeds or be Left Behind!

by: Craig Desorcy

Viruses and the deluge of the cyberspace version of junk mail, spam, has forced marketers to look for new ways to get back into the surfer’s eye. Spam filters hinder many of today’s marketers. That ezine you spent hours producing is often routed to the garbage bin without your intended audience ever seeing it. Now that’s not nice, but overwhelming piles of unsolicited emails are thrown into virtual mailboxes around the globe. Do you read your spam mail?

The wise and prudent are jumping on a trend that was relegated to personal use until about a year ago blogging and RSS Feeds. These new tools have become the latest marketing craze to hit the Internet. Why? The advantages they present are amazing, cost effective, and can get your site indexed in the blink of an eye. No wonder marketing gurus are smiling like the Cheshire cat!

Andrew logged onto his usual My Yahoo! page early in September 2004, and was startled to see that it had had a makeover. Really, he thought only women did that! What was this RSS feed information blaring across the screen anyway? It took a little bit of investigation, but Andrew soon discovered that this news could mean extra money in his pocket.

He nearly spilled his lukewarm coffee on the keyboard when he realized that he could get his website in front of more than 20 million viewers with such amazing ease! People everywhere were touting RSS feeds and blogs as the backdoor to Yahoo! and what a place to be! He’d spent endless hours trying to implement search engine optimization techniques in order to do this very thing.

Andrew is still shaking his head in wonder even after several months of high web traffic and amazing profits. ขSuch a simple way to get your product in front of people, save money, and escape spam filters should have a catch!ข he constantly says to himself. But so far, he only has extra money in his account to show for jumping on the blog and RSS band wagon.

( Get Blogging and Using RSS Feeds Now> http://www.effectiveinfo.com/blogsrss.html )

What techniques have you employed to get your site listed? The great lengths people will go to amaze me. I recently wrote fifty search engine optimization articles about baby strollers for an gentleman desperately attempting to get his website noticed. How much can you say about baby strollers, and how many ways can you say it without becoming buggy yourself? RSS feeds and blogging take the hard work, sweat and tears out of marketing. The current search engine optimization techniques are now becoming a relic of the past.

We all know that the virtual world is constantly changing. Anyone who is going anywhere on the Net has to be on the ball, and ready to get in on the first level of these new changes. Are you going to be left behind in the marketing realm?

About The Author

Fast and Easy Way To Get Blogging and Using RSS Feeds

Click here> http://www.effectiveinfo.com/blogsrss.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

How to Republish RSS Feeds On Your Website

How to Republish RSS Feeds On Your Website

by: Allan Burns

In this article I am going to cover some tools that you can use that will allow you to publish RSS feeds on your site. This will allow you to have fresh, updated content on your site and you have control of what sort of content you display and how often it is updated.

First off if you do not know much about RSS or feel you require more information take a look at this RSS publishers FAQ and then rejoin us again later.

There are several ways you can go about publishing RSS content, two of which this article will cover are using third party software that will take care of the RSS republishing for you. The second is to use some freely available PHP code to generate your RSS pages.

If you do not what PHP is or have little knowledge or PHP or programming then I would recommend that you use RSS Equalizer which takes care of the complicated stuff for you. RSS Equalizer produces HTML format pages that it has transformed from the RSS feeds it is using as its source.

RSS Equalizer is a PHP script that runs from your server so you will need to make sure your host can run PHP, most web hosts do. Once installed and set up RSS Equalizer can be left to parse content from the RSS feeds and produce a readable HTML format pages on your website.

If you have any programming experience or know a little PHP then there are some other free tools that you can use. These PHP scripts will allow you to parse RSS feeds and if you know PHP will give you more options for customisation. These tools are CaRP, Last RSS and zFeeder.

If you have the time and feel you can handle the PHP then the free PHP scripts above will be your best option. If you neither have the time or the inclination and want the hard work already done for you then try out RSS Equalizer, its not free but itกs the best option for the non programmer.

About The Author

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

newsniche.com

This article was posted on April 24

by Allan Burns

Your RSS Feed Might Look Like Spam

Your RSS Feed Might Look Like Spam

by: ksoft

RSS feeds seem to be the breakout technology for the year. With more users turning to them for driving traffic to their site, it’s no wonder that a trail

of RSS feed spam is following in the wake. A careful editing of your RSS feed could make the difference between being classified as genuine content or RSS spam.

RSS search engines are just beginning to pick up steam. As more RSS feeds become searchable, the number of visitors will increase and spam is sure to follow. It is an unfortunate side effect of free communication. While RSS users can typically unsubscribe to feeds they deem as spam, browsing with keywords in an RSS search engine is where the problem arises.

RSS spam largely consists of three main types most often found in the RSS search engines. The first type is keyword stuffing.

Keyword stuffing involves filling each RSS feed article with highvalue keywords for a specific topic. The articles are not intended for human visitors, but instead for search engine robots to direct traffic to a target web site. This RSS spam technique is nothing more than an adaptation of the typical keywordstuffed web page, often banned by major search engines.

The second type involves RSS feed link farms. These RSS articles often contain very little content, if any, other than a simple keyword. Their main attraction is the feed title. Clicking the feed title takes the user to a blog containing tens or hundreds of other blogs and RSS feeds, each directing to more links within the farm. The goal of this type of RSS spam is to trick the user into clicking advertisements or directing them to a product web site.

The third type is the creation of fake RSS feeds. These appear as legitimate, but often duplicated, article content. Whether they provide value or not is certainly debatable. These feeds are usually created in mass, using automated scripts, and appear similar in nature to the link farms. By attracting the users to seemingly valuable content, they hope to gain advertisement clicks or product web site traffic.

Your RSS feed might happen to fall into one of these three categories. While you may currently be experiencing increased traffic from the RSS search engines, these directories are working on filtering out the RSS spam techniques. However, you can still take advantage of RSS feeds and their power by following an RSSfriendly guideline.

Refrain from using automated scripts to create online content used by your RSS feeds. Instead, write your own original thoughts, product descriptions, and reviews. It takes a little more time, but the search engines will value this content much more highly, your visitors will appreciate the unique content, and the subscription count to your RSS feed will grow. It is also important to keep your feed updated with changing content as opposed to using a static feed, which remains the same. Search engines value dynamic feeds and will likely rank you higher as a result.

There are tools and services available, which aid in keeping an RSS feed updated with your changing content. Such services include FeedFire for converting your web site content to a periodically updated RSS feed or software such as FeedForAll for creating and editing RSS feeds.

A successful RSS feed is very much the same as a successful web page. It may take a little more time to digitize your thoughts, but the end result is well worth the effort. By avoiding the tricks in RSS feed spam, you can help make the difference in quality of feeds and enjoyment in your readers.

About The Author

ksoft is a software company specializing in Internet products including RSS Submit http://www.dummysoftware.com/rsssubmit.html, software for submitting RSS feeds and pinging blogs to over 65 RSS directories.

This article was posted on September 10

by ksoft

How To Use RSS Feeds In Your Marketing

How To Use RSS Feeds In Your Marketing

by: Dr. Mani Sivasubramanian

It was Friday night. I finished reading a book about RSS feeds. Quickly set up one for my site, submitted it on directories and went to bed.

Sunday morning, I noticed a sale. Idly, I scanned my logs to see where the buyer had found me.

It was from Yahoo! Now that may not seem surprising, except… I had not been listed in Yahoo! before.

Curious, I did a Yahoo! Search for my domain name… and almost fainted in shock! There were 123 of my pages listed many of them in the top 10 ranks on my best keywords.

My RSS feed had been listed within 48 hours and since my other pages were linked from it, they had all been indexed by Yahoo! just as quickly. And for free!

Since then I have heard many others share similar experiences. It is no fluke. RSS is HOT. And search engines LOVE it.

So what is RSS? An acronym for Really Simple Syndication, it is a web language format designed to help syndicate content across different sources.

RSS has been around for more than 10 years but has only recently become popular. RSS feeds provide headlines and summaries of information in a concise and standardized way.

The rise in RSS popularity, specially among marketers, has many reasons. Email filters and new legislation have lowered the effectiveness of email marketing. Content syndication in many different ways is gathering momentum. And fresh, frequently updated content is the very essence of the Web.

How can you use RSS feeds in your marketing? Is there a way to turn RSS feeds into profits?

Absolutely. Here are some ideas:

Beat email filters. Ask your subscribers, prospects and clients to sign up to your RSS feed along with your email newsletter. If the ezine gets blocked, theyกll still get your RSS feed.

Spread the word. Offer your new, valuable content to many other กlazyก website owners in return for getting extra exposure of your name and brand to their audiences.

Get listed on search engines. No one knows how long this กhoneymoonก will last. But ride the wave and get into search engines quickly, inexpensively by submitting your RSS feeds to them.

Use the firstmover advantage. Dedicated RSS directories are mushrooming. Make sure your RSS feed is indexed in them and you could futureproof your business. Imagine if you were one of the first sites to be indexed in Google or Yahoo 5 years ago!

Offer your readers new content. Keep creating your own content but also use RSS feed syndication to offer other peopleกs content to your list. Less pain, less strain, more gain.

And thatกs not all. On a bet, I sat down and listed 41 different ideas to profit from RSS feeds. Iกm sure you can do it too and turn the hot new revolution in online communication into a money magnet for your ebusiness.

Happy blogging.

Dr.Mani

About The Author

Dr.Mani Sivasubramanian has been marketing with blogs for over 3 years. His free 5 day RSS Primer explains the basics of RSS Marketing sign up here: http://www.RSSMarketing.com He is also author of กHow To Profit From RSS Feeds 41 Quick & Easy Ideas For RSS Feed Publishersก http://www.RSSMarketing.com/book.htm

This article was posted on November 15, 2004

by Dr. Mani Sivasubramanian

Are You Thinking Of Republishing RSS Feeds?

Are You Thinking Of Republishing RSS Feeds?

by: Allan Burns

There is lively debate about the republishing of RSS feeds on other sites. The argument surrounds the use of RSS feeds from the feed publisher being used in an unfair manner. This includes republishing the entire articles and not displaying sufficient credit to the original source.

Before we go into the details you may want to brush up on your understanding of RSS. This will help you fully appreciate and fully understand the issues involved.

I am glad this conversation is happening now as it needs to be made clear what fair use of RSS feeds actually means. There may be webmasters who are republishing RSS feeds in all innocence at the moment not realising the furore that is going on around them with regards to their republishing activities. I would like to help clear up any misunderstandings that surround RSS republishing.

Being an RSS publisher myself who is considering republishing other authors RSS feeds I would like to make sure I am not treading on any toes. I am basing the following RSS republishing etiquette on the good practice that Rok Hrastnik has enthused.

If you wish to republish an RSS feed then you should first consult the publisher with your intentions. This would be an email to the author stating how you wish to reuse their feed and the page or pages the feed will be republished on and the attributions you will make. You will need to clarify some points. If the authors feed contains ads then will they be republished? Will you be monetizing the authors work by placing ads on your republished page? To avoid conflict these issues need to be sorted out.

The general guidelines Rok Hrastrnik has provided state that the article title must link back to the original article. If the RSS feeds contains a complete article only an excerpt, Rok suggests 100 to 200 words, can be republished. A link should be provided to the article source, the website of the original publisher.

Further to this it is suggested that no archives are kept on the republished site and no full articles are used. I would suggest permission is sought from the original author if you wish to keep an archive on your site.

You can follow this discussion further at PR meets the WWW and Micro persuasion.

About The Author

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

newsniche.com

This article was posted on April 12

by Allan Burns

Avoiding the Spam Trap: Get Your Message Delivered

Avoiding the Spam Trap: Get Your Message Delivered!

by: Daiv Russell

Your message is not being delivered

If you send emails to your customers, I have some bad news for you. Not all of your emails are making it to your intended recipients. Between ISP spam filters, spamblocking email servers, spamkilling email software, and email content filtering everywhere in between, the chances are high that your messages just aren’t making it past all of these roadblocks.

Recent studies show that optin subscriptions are erroneously spam blocked at rates of 17% (according to Return Path) to 38% (according to Mail.com). So, 17% to 38% of the email you send to people who want it or even pay for it in many cases, does not reach them. Just by choosing the wrong words or phrases, or sending the wrong type of attachment, your email can become a กfalse positiveก, and end up filed into some garbage bin where it gets mixed up with various offers to increase the size of some random body part never again to be seen.

These false positives can occur even if the intended recipient is very interested in receiving your message, even if their life (or livelihood) depends upon receiving that message. Even if automated spam filters don’t destroy your message, as inboxes fill up with more and more garbage, itกs becoming common for people to simply overlook wanted mail and inadvertently delete it.

Itกs only going to get worse.

When the new federal law dubbed ‘the CANSPAM Act of 2003ก (Controlling the Assault of NonSolicited Pornography and Marketing) was passed in December, many were startled and confused by the apparent legalization of spam. Now, as long as an emailer complies with the law regarding header falsification, misleading titles, and optout procedures, it would seem that marketing through spam has become legitimate!

The CANSPAM law only restricts the legality and processes involved in sending Unsolicited Commercial Email (UCE). There is no implied responsibility on behalf of any provider to guarantee delivery of all messages. In fact, ISPs are given the right to filter and block email any way they deem necessary according to their policies. The law doesn’t burden ISPs to discriminate whether the email was permissionbased or unsolicited. They can block incoming bulk email simply on the basis of a single complaint.

And if that wasn’t bad enough, the CANSPAM Act suggests a bounty of 20% or more of fines collected go to the people who turn in spammers. As more กoffendersก are reported, more ISPs are blacklisted, and the more likely your message will end up vaporized long before it hits home.

So now, with more and more marketing efforts involving purchased and shared optin lists, more and more companies able to legally spam, and more and more Unsolicited Commercial EMail floating around on the internet, there is bound to be a reaction, and that reaction is sure to be quite strong. Following the Red Queen Principle, as spammers continue to find a means to push out spam ISPs, hosts, and email packages will continue to improve their defenses, as well, blocking more mail than ever before.

Has Email Come to an End?

No one could have imagined that things would get this bad. Spammers and virus authors are rapidly crippling email. Even though email was once dubbed the กkiller appก of the Internet, some doomsayers are going so far that viruses, spam, and spam filters are joining forces to bring about the death of email. The theory is that, eventually, inboxes will become so full of unwanted garbage emails, and so many desired messages will be deleted along the way, that email will become useless.

Some email publishers are considering giving up on email altogether and finding other ways to deliver their message. While this may sound pretty extreme, the spam wars are an extreme situation. And extreme situations call for drastic measures…

RSS to the Rescue

One such alternative is RSS, which stands for either Really Simple Syndication, or Rich Site Summary, depending upon with whom you’re speaking. A primary reason that RSS is a viable alternative is that since readers select their RSS Feeds, spam is no longer an issue. This is because RSS works a little bit differently than email, using pull, instead of push, technology.

By notifying people interested in your content, as well as web sites that collect and package content announcements (called aggregators), you กfeedก them your content. From this process we get the term กRSS feed.ก By providing an RSS feed, another site may pick up your กnewsก through your feed and syndicate it. Only the feed publisher can designate what information gets into the feed, and the only information the subscriber pulls down is what the publisher puts there.

If email continues on its selfdestruct course, RSS could very well become the new standard, either replacing email subscriptions or, more likely, as an email supplement.

What are RSS Feeds?

An RSS feed is a Webaccessible XML file containing a listing of web pages with related news or information. RSS is basically a stream of raw data: content completely separated from presentation. The XMLbased RSS feed contains content information, such as the headline, description, an excerpt, and the URL where the subscriber can find the content in its entirety. Once uploaded to a website, the RSS feed should be validated for completeness and accuracy. Once it is validated, the feed can then be submitted to engines.

A sample feed can be seen at: http://www.EnvisionSoftware.com/Articles/Index.xml

Consuming the Syndicated RSS Feed

Individual subscribers can view RSS feeds in special feed reader software, called a news reader. Additionally, webmasters can syndicate your news feeds to their website using an aggregator. Both aggregators and news readers consume RSS feeds, presenting them in a format for use by humans in pretty much the same way Web browsers work with web pages.

To subscribe to a newsfeed, the subscriber tells their feed reader to periodically poll a certain siteกs RSS feed file, pasting the URL for the RSS feed into their feed reader, much like bookmarking a page in your Web browser.

Then, to read the news, the feed reader visits the subscribed feeds, grabs the latest information, and displays a sorted list of the latest headlines from each source. Sometimes the reader will show brief descriptions of the content, but it always links to the full content on the publisherกs site.

Not quite ready for prime time

Even though itกs been around for a decade, RSS technology is still in its infancy. This immaturity presents a few challenges.

The biggest issue today is that mainstream web and email clients do not yet support RSS feeds. Expect to see some movement in this direction as the RSS movement swells.

There are lots of freestanding news readers out there, and they each have their unique shortcomings. Over the next year or two, RSS software should improve significantly and RSS will become a more robust publishing platform.

RSS usage and news aggregator adoption is still very limited. So, RSS will not be a complete solution without greater subscriber participation.

RSS is textonly. Attractive layout and graphics cannot make up for poor quality content in the world of news feeds.

The RSS Business Model

Content publishers need to determine how to make RSS content distribution profitable. Just as there are paid email newsletters, there can be paid RSS news feeds. Itกs just another file that resides on a web server, so it can be served from a password protected web site. However, with a paid RSS newsfeed, readership is reduced, as subscribers are limited to using RSS aggregators or news readers which support authentication.

While content publishers may be afraid of RSS, the business model of email publishing doesn’t really change using RSS. Readers still see the same content, with the same design, layout, and ads in an HTML newsletter. The trick is to have content which strikes the readerกs fancy headlines and descriptions have to be worthy of clicking on, before the readers will see the full content.

What Does The Future Hold for RSS?

RSS has gained quick acceptance in certain circles such as small technology companies, innovative consulting organizations, and selfpublishers. Even Microsoft has started publishing RSS feeds without attempting to strongarm themselves into a dominant position, thus far.

AOLกs upcoming AOL 10 software will support RSS technology. Microsoft will most likely support RSS in Outlook and Outlook Express, similar to its current support for newsgroups. Additionally, web hosting tools like Geocities offer tools to syndicate RSS feeds.

It may take some time, however, for RSS to gain momentum in the IT departments of midsizetolarge companies, which are typically slower to adopt nascent technologies like RSS.

Should you consider RSS for your publication?

While RSS may not be an immediate replacement for the email newsletter, it will become a powerful choice in corporate and personal communication in the very near future. Once the big guys adopt RSS as a content sharing and distribution medium, it will gain greater acceptance. The benefits of RSS will be widespread, and fullfeatured RSS news readers will be prevalent.

Moving your subscriber base from email newsletters to RSS feeds might be a tall order at this juncture. For now, itกs up to publishers to sell readers on the RSS concept, and explain how it alleviates the pain of spam.

Whether you decide to convert to RSS full force or simply offer RSS as an alternative for your subscribers, itกs important to realize that email is starting to lose its luster, and now is a very good time to include RSS in your publishing repertoire.

About The Author

Daiv Russell is a Software Engineering Strategist with Envision Software, a software project management and development outsourcing company committed to helping information technology organizations solve problems, increase revenues, and reduce costs by guiding software development teams through project management chaos. Envision publishes Luminary, a monthly software project management newsletter.

DRussell@EnvisionSoftware.com

This article was posted on January 13, 2004

by Daiv Russell

Search Engine Optimization for RSS Feeds

Search Engine Optimization for RSS Feeds

by: S. Housley

Tips for Helping Your RSS Feed Perform!

In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find that their RSS feed receives additional exposure and interest.

Simple steps to optimize an RSS feed for search engines:

1.) The title should contain important search terms.

To state the obvious, the title should be relevant and not misleading, while still emphasizing keywords. Ultimately, the title should entice the reader to read on, not mislead them.

2.) Display RSS feeds.

Most webmasters display their feeds as content on their website. When displaying a feed be sure to use PHP, ASP or HTML so that search engines will spider the contents of the feed displayed. If using a template to display feeds, use header tags to define the appearance of the Channel Title and Item Titles. Many search engines weight header tags with more importance. See Displaying RSS Feeds for additional information http://www.smallbusinesssoftware.net/displayrss.htm

3.) Internal & external Links.

Within a feed you should always use the full path of any links, keeping in mind that other sites may syndicate the contents of the RSS feed. Links that are not local to the site should launch a new browser. While this is not specific to search engines it will help keep visitors on your site.

4.) Link text should emphasize keywords.

It is no longer a deep, dark secret that the text used for incoming links will help a site contextually define the keywords that the site appears for in the search engines. Keeping that in mind, be sure to use keywords in any link text that points back to your website.

5.) My.Yahoo and My.MSN.

This is surprisingly simple to do but often overlooked by publishers and webmasters. The fastest way to have an RSS feed spidered by Yahoo or MSN is to include the feed on a personal my.yahoo or my.msn home page. Simply create an account on the respective search engines and customize the home page to include your RSS feed. This is done by adding content and listing the URL to the RSS feed. Typically, within 2448 hours the feedกs contents will be spidered and indexed by Yahoo and MSN.

6.) Theme feeds.

Feeds should be themed. This will help with themed links back to a publisherกs website from anyone syndicating the feedกs content.

7. ) Link popularity.

Increase link popularity by submitting the RSS feed, blog or podcast to the appropriate directories. The following directories allow submissions of specific kinds of RSS feeds. Be sure to follow the guidelines of each site and choose categories wisely.

Submit Podcasts http://www.podcastingtools.com/submitpodcasts.htm

Submit RSS feeds http://www.rssspecifications.com/rsssubmission.htm

Submit Blogs http://www.blogconnection.com/submitblogs.htm

8.) RSS feed descriptions.

RSS feed descriptions are generally summaries or introductions to other content. Often, feed creators will provide additional information on an HTML site, enticing the reader to click through for the full information if it is a topic that is of interest to them. Provide enough teaser copy that the reader can easily discern if the contents are something that is important to them.

9.) Subscribe to feeds.

This might seem obvious, but a surprisingly large number of publishers do not subscribe to their own feed. This is a great way to visualize what your customers see, and experiment with formatting and integrating HTML into feeds.

10.) Image ads.

Add your corporate logo to your RSS feed. Create a brand and enforce that brand by including the image in the RSS feed. The image will enhance your corporate identity and dress up the look of your feed by adding your corporate logo.

11.) Alphabetical rank.

Many feed readers list feeds alphabetically in the reader. Feed channels that begin with A will naturally appear in the top of the feed list in most feed readers. If you wish to appear in the top of list of feeds that a reader has subscribed to, keep this tip in mind.

12.) Meaningful Links

Each item in your feed should contain a unique URL associated with it. This will direct users to associated information. Many find using target URLs with the ก#ก symbol in the link to identify specific content useful.

Most marketers have a lovehate relationship with search engines. Search engines have the abilitiy to make even the most confident webmaster feel powerless . Letกs face it all of us have felt the wrath of the search engine powersthatbe at one time or another, and while it may be difficult to know what line was crossed or how we fell out of favor, following some basic guidelines will be helpful in optomizing feeds for search engines.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

This article was posted on March 16

by S. Housley

Why Should I Use Blogs and RSS Feeds?

Why Should I Use Blogs and RSS Feeds?

by: Craig Desorcy

Blogs and RSS feeds are great marketing tools! Now, if you’re like me, you’re probably scratching your head and saying, ขWonderful, but what in the world is a blog, and what the heck does an RSS feed?ข Let’s make it quick and simple. A blog is basically a journal or diary that is kept online. It changes every day as you add new content. An RSS feed is a little more involved. RSS (usually referred to as Really Simple Syndication) is a means to publish regular updates to web content. The content itself is known as the feed. In other words, RSS feeds are a great way to get information that changes often (for example blogs or even news headlines) out on the web to an amazingly large audience.

Now to answer the question, why should you use blogs and RSS feeds? Numbers, numbers, numbers! Let’s think about it. When more people view your site, you will make more sales obviously. Of course, the trick is to get them to your site. While you sit there reading this article, there are search engines silently exploring cyberspace for new or updated web content. Aha! When you update your blog and use RSS feeds, your new information will be noticed by these tireless search engines and published across the World Wide Web. Hey, it’s free advertising, right?

Anita was excited! She finally had her own website and an ebook on the market. Her enthusiasm was a source of amusement to her friends and family. Every lull in a conversation was an opening for Anita to discuss her new enterprise. Though Anita netted a lot of good natured eyerolling and teasing, she knew they were all proud of her. It wasn’t long before Anita’s enthusiasm began to wane. After all, what good was an ebook if nobody bought it? She’d tried buying email lists and sending advertisements out, but it didn’t seem to earn any profit. Why? Spam filters, like virtual pacmen, were gobbling up the emails that Anita sent. In reality very few were ever even opened.

Have you, like Anita, been frustrated at the lack of web traffic your site receives? Follow the example of hugely successful sites like Yahoo!, CNET, ABC News, and Amazon. Get on the RSS feed band wagon and share in the success. Join the masses of bloggers who are posting personal and professional blogs. Write your way to success. Don’t be left behind with an empty bank account, when you could be enjoying huge profits!

If this sounds too easy for such an intricately technological subject, that’s because there are people who have done the hard work for you. In fact, blogging and RSS feeds have been made simple for even the most technologically challenged. Need proof? Go to http://www.effectiveinfo.com/blogrss7.html You’ll discover a simple plan to incorporate blogging and RSS feeds into your marketing plan. You’ll discover a brand new marketing technique that will astound you with the increase in profit your website will net.

About The Author

For A Complete Step By Step informational guide on how to blog and use rss feeds, click here > http://www.effectiveinfo.com/blogrss7.html

This article is copyright © 2005 Craig Desorcy Anyone may use this article as long as this resource box is not removed.

Craig(at)effectiveinfo.com

This article was posted on January 13

by Craig Desorcy

Why You Need to Blog and use RSS Feeds!

Why You Need to Blog and use RSS Feeds!

by: Craig Desorcy

Blogs and RSS feeds are a surefire way to get your website off the dirt roads of cyberspace and onto the Internet superhighway! Think about it. Has your web traffic been slow and bumpy? Then maybe it’s time to try a new route.

Let’s imagine for a minute the local department store you shop in. What would you think if the displays never changed? Every time you entered you saw the same signs advertising the same products. Boring, right? After a while you wouldn’t even pay attention to them. Websites are no different. RSS feeds and blogs are interesting ways to spruce them up a bit to keep things interesting and changing. Believe me, interest is a key element in drawing people back time and time again.

Dan’s website had been around for a while several years in fact. Unfortunately, though he tediously watched for visitors, the website was trickling in a minuscule amount of sales. One day, a friend told Dan that his website was cool, but…er…you might say a little dusty. It just needed freshened up a bit. Hey, what are friends for? Dan, began to research and decided to try blogging and using RSS feeds. He got excited and began including interactive polls, articles, sales updates, and even slipped in a few photos. Within a few days his site was indexed on Yahoo! and his sales were beginning to flow steadily. Within a month he was dancing gleefully with his latest bank statement in hand much to the amusement of his adolescent children!

Blogs and RSS feeds can indeed make a huge difference in your web traffic! By adding new content to your site on a regular basis, you ensure that search engines spider your site more often. The consistent updating of your content also gives you the added advantage of increasing the number of search terms or keywords that show up in search results. We all know that marketing is a numbers game. These tools are the onramp that will merge you into the hubub of heavy traffic.

( Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> http://www.effectiveinfo.com/blogsrss.html )

Now, rush hour traffic can be intimidating to those of us who are used to the slow pace and sparse traffic of the backroads. Don’t sweat it! Just find the vehicle that’s comfortable for you to drive, and you’ll be more at ease as you thread your way toward financial freedom. RSS feeds are more convenient and versatile than you might think at first glance. There are a variety of ways to incorporate feeds into your website. You may want to use a simple blog, but you may also incorporate articles, ezines, forums, bulletin boards, or newsfeeds just to name a few.

Once you’ve discovered the convenience and success of blogs and RSS feeds, you’ll also learn some hot tricks to increasing your search engine results even more. Tricks like sneaking keywords from news headlines into your blogs, using links from fellow bloggers…

About The Author

Fast and Easy Way To Get Blogging and Using RSS Feeds

Click here> http://www.effectiveinfo.com/blogsrss.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

RSS: Get Notified When Your Favorite Websites Are

RSS: Get Notified When Your Favorite Websites Are Updated

by: Bear Cahill

RSS (Really Simple Syndication) is a way for a site to publish itกs updates. RSS readers can read these notifications and display a listing of the updates to you, the user.

Itกs sort of like having a special กinboxก for emails announcing updates to your selected websites.

Many applications and websites support RSS feeds. You can add RSS feeds to your My Yahoo! page, Firefox has several RSS extensions such as Sage, there are sites that deal w/ RSS feeds such as Feedster and FastBuzz. Thunderbird even allows you to set up RSS feeds similar to your inbox.

There are also stand alone applications for RSS feeds like Pluck, RSSReader and SharpReader.

Different readers allow you to subscribe to a feed differently. Using Firefox w/ Sage, for example, you can draganddrop the RSS icon into your RSS feed folder and itกs done.

Whatกs the benefit?

You can use RSS feeds to see if thereกs anything new at a given site before visiting the site. This wouldn’t be a big help if you only had one RSS feed. However, if you have several sites you check routinely, this can cut the time down tremendously.

It gives you more of an กataglanceก view of all your monitored sites. Imagine if when you went to click on your bookmark for a site that it also said right then if the site had changed and how.

Also, depending on the RSS reader you use, it can tell you when you have a new update on the site.

Sites with RSS Feeds

There are many sites w/ RSS feeds. To know if a site has an RSS feed, look for an กRSSก link on the site or a button/icon w/ RSS, ATOM or XML on it.

One cool use is to set the RSS feed for a news search on a site. At Yahoo! News you can search on a topic in the news and then subscribe to that feed using the XML icon.

A lot of news/info/blog sites have RSS feeds that can help you keep up to date on the info you want.

Itกs a collection of tech info thatกs updated regularly. You can see if/when itกs been updated in your reader, see the title of the updates and a short summary and then decide if you want to load the site or that post or nothing.

Bottom Line

RSS readers allow you to see the latest updates to sites (and possibly be notified) ataglance without having to go to all your sites and load them. Itกs like peaking into many sites from a single place.

About The Author

Bear Cahill is a software engineer in the Dallas, TX area and runs a few websites: The Armchair Geek (thearmchairgeek.com), Webpage Hosting Info (webpagehostinginfo.com), Go To College Online (gotocollegeonline.com) and The Video Exchange Community (videoexchange.org)

This article was posted on January 28

by Bear Cahill

Displaying RSS Feeds

Displaying RSS Feeds

by: S. Housley

RSS offers webmasters a unique opportunity to display fresh content on websites. While publishing an RSS feed is a great way to generate site interest and increase communication, syndicating and displaying feeds from related relevant sources can also generate interest, increase traffic and improve search engine ranking.

RSS Radars

Webmasters with limited time or capacity can syndicate related content. In a nut shell, webmasters can create RSS radars by combining a mix of content from related sources by grouping similarlythemed feeds. RSS feeds are updated at different intervals, providing an everchanging collection of related information.

RSS is a form of eXtensible Markup Language or XML. Viewing an RSS feed in a web browser generally produces code that is not easy for website visitors to decipher. As a result, webmasters use tools to display the content contained in an RSS feed.

Content contained in RSS feeds can be added to websites a number of different ways. Each method for displaying the RSS feed has pros and cons associated with it. Webmasters will need to determine which option will best meet their hosting and technology needs.

Using Javascript to Display RSS

Javascript is the easiest way to display RSS feeds on a website. There are a number of sites that will allow you to generate code that can be inserted into a website. The javascript will autoupdate, showing the latest headlines as the feed is updated. Each time a visitor visits the website the javascript pulls the data from the feed. Often, the various scripts can be customized so that the look of the feed can be made to match a specific websiteeeds with hopes that the search engines will devour and spider the contents, you will be disappointed. When javascript is used to display RSS feeds, search engines do not actually กseeก the contents of the feed, meaning that the search engines will not index the contents of the feed within the website.

Feedroll Feedroll is a free service for syndicating RSS and ATOM news feeds on your website. Simply select a feed, customize the design, then copy and paste the code provided onto your page.

http://www.feedroll.com

Using PHP to Display RSS

PHP is a slightly more complex solution for displaying RSS. Like javascript, as the contents of the feed updates, the web page contents will update as the page is refreshed. The benefit of using PHP to display RSS is that the contents of the feed displayed with the webpage can be spidered and indexed by search engines. The result is a feed that always displays the most current information from the RSS feed and the web page content is considered search engine spider and robotfriendly.

rss2html.php The rss2html.php script allows users to create web pages that will always display the most current information from the RSS feed, and because the resulting page is pure HTML, it will be in a format friendly to search engine robots. Using rss2html.php, webmasters can customize the format and look of the web page created from the feed. The RSS feedกs contents can easily be integrated into an existing websiteกs theme. The rss2html.php script parses the RSS file, extracts the pertinent information, formats it, and serves it up as regular HTML.

http://www.feedforall.com/freephpscript.htm

FeedRoll Pro FeedRollPro was really designed to enable publishers to syndicate their own content on other sites. But it can be used to syndicate news feeds from other sites on your own pages. http://www.feedrollpro.com

Using ASP to Display RSS

ASP is similar to PHP. The free ASP/ASP.NET scripts can be used to convert RSS feeds into HTML and display on ASP/ASP.NET webserver.

rss2html.asp ByteScout has implemented a guide for displaying of RSS/XML feed using free RSS2HTML.ASP script in ASP or ASP.NET environment. This script can be used free of charge on any ASP or ASP.NET webserver and generate HTML from RSS feed. This free ASP script uses MSXML to load RSS feed from URL and display it. You can use it as a standalone or call from script on HTML page to generate HTML content from RSS feed and then display on your HTML page.

http://bytescout.com/how_to_display_rss_using_asp.html

RssFeed RssFeed is an opensource custom ASP.NET server control that displays the contents of a specified RSS feed in an ASP.NET web page.

http://www.scottonwriting.com/sowBlog/RssFeed.htm

If PHP or ASP is used to update feeds, the website will have free fresh, relevant content each time the feeds referenced are updated.

Export RSS to HTML

If you wish to dress up the feedกs appearance you can use a template exporting the feed as HTML or an HTML table. Publishers can incorporate exported tables into an HTML template using a serverside include. Each time the feed is updated, the feed will need to be exported to HTML and uploaded along with the feed. Though this only takes a few moments, exporting RSS to HTML does require webmaster intervention to update the content. The end result, though, is a complete web page with an RSS feed in it that will be search enginefriendly.

FeedForAll FeedForAll allows users to export RSS feeds from RSS to HTML. The look of the HTML can be modified to match an existing websiteกs design.

http://www.feedforall.com

Using Services

There are a number of services available that host and display RSS feeds, in many cases free of charge. Because these services operate on a different domain server there is little benefit to endusers displaying their feeds in this fashion. That said, the services are generally free of charge, so you get what you pay for.

RSS2HTML.com Select a layout, color scheme and enter the URL of the feed. A web page URL will be generated that will display the feed in the selected scheme.

http://www.rss2html.com

FeedBurner FeedBurner provides a number of online services. Among them is a service that displays RSS feeds on a website.

http://www.feedburner.com

Using XSL to Display RSS

Although using XSL and CSS stylesheets to display XML directly is easy to understand in theory, it is rather tricky to implement in the real world and is very tough for novices to use successfully. Webmasters must be fairly familiar with CSS and XSL to have the formatting work well, and webmasters then have to address browser incompatibilities and exceptions. As a result, not a lot of resources or services yet exist to display RSS using XSL.

Using highly targeted feeds, webmasters can enhance their websites with themed content. Ultimately, providing relevant, educational or newsworthy information from reputable related sources will establish expertise in a specific area.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

sharon@notepage.net

This article was posted on March 22

by S. Housley