RSS Feeds Have Revolutionized the Internet

RSS Feeds Have Revolutionized the Internet

by: Gunnar Berglund

RSS feeds have revolutionized the Internet for one very good reason: they have provided and end to Spam. With RSS feeds, you can say goodbye to mass emails and distributions that do not meet your news needs and clog up your mailbox and hard drive.

RSS technology provides a way to sort through the vast amount of information available via the Internet and to select only that information that will best suit your needs.

RSS technology is easy to use and available to the general public, and assists web masters and designers every day in their attempts to fine tune website to the specifications of the goal audience. RSS feeds provide a simple approach to the perplexing problem of Spam, and are accessible at your fingertips.

An RSS editor or reader reads RSS feeds. An RSS feed is a small package of information that you can use to select the larger article or content. RSS feeds contain the title of the article, and a synopsis of what the article is about. The RSS feed significantly cuts down on the time you spend sorting through articles to pick the ones that meet your specific needs.

An RSS feed also sometimes contains a snippet of the actual article, which will allow you to understand the feel and style of the article. An RSS editor or reader can sort RSS feeds. This technology can be fine tuned to select RSS feeds for your perusal You can select based on title, content, or based on the origin of the article. You can subscribe to certain news groups or can keep your RSS feeds more generalized.

An RSS editor can be used to generate RSS feeds. You can use RSS marketing to distribute your information to the public and be sure it will be treated as important information rather than as Spam. Traffic to your website will increase when you incorporate the kind of information your target audience in most interested in.

You can specify your content areas on your RSS feed, and generate return readers by continually providing the most uptodate and applicable information. You can get your product information into the hands of the kind of people who invest in RSS technology and who appreciate innovation.

An RSS feed allows you to market directly to the customers you seek, and decreases the aggravation of mass email. Mass email, another form of Spam, is often filtered before your future clients ever have a chance to look into what you have to offer.

RSS feeds provide an opportunity to reach a multitude of people while ensuring that the information you are dispersing is not Spam oriented. Original, fresh content will keep you Internet site interesting and attractive to new and old readers alike. Check into RSS feeds and see how RSS technology has revolutionized the Internet.

About The Author

© 2005 Gunnar Berglund

Gunnar Berglund has been a กinternet hardworkerก for the last five years. He publishes The meonit Gazette and run and

This article was posted on April 04

by Gunnar Berglund

Newsbytes From The World Wide Web

Newsbytes From The World Wide Web

by: Jim Edwards

** Google Desktop Live **

Googleกs free desktop search utility made it out of the กbetaก stage and users can now download a finished 1.0 version from for free.

With improvements over the กbetaก version released in 2004, the finished version not only allows you to search your own computer for Microsoft Office documents, emails, and instant messaging history, but now supports music, video, images, PDF files, and the Firefox and Netscape Web browsers.

In their neverending quest to make their name synonymous with กsearch,ก Googleกs Desktop Search utility makes a bold step towards dominating the desktop search market.

Available for Windows XP and Windows 2000, Googleกs desktop search remains miles ahead of MSN and Yahoo!, who released their own beta version desktop search utilities several months after Google.

Google also chose to create an environment friendly to thirdparty software developers by encouraging them to develop กplug insก that expand the capabilities of their Desktop Search application.

By allowing others to add their ‘twocentsก to the program, Google will further cement their position as the leader in this emerging field of กdesktopก search.

** MP3 Player Wars Boiling Over **

In response to Appleกs iPod Shuffle, a low priced flash memory MP3 audio player, Sony announced plans to offer a comparably low priced MP3 player in the $100 to $150 range.

This in response to complaints from consumers that Sonyกs past MP3 player offerings rated too expensive next to the featurerich iPpod.

Consumers can expect several developments in response to Sonyกs entry into the กUnder $150ก MP3 player market.

First, increased use of the portable players will cause related businesses selling the actual MP3กs and accessories to experience continued growth, both online and offline.

Second, a new trend known as กpod castingก is getting set to explode.

กPod castingก involves content providers (radio djกs, entrepreneurs, columnists, musicians) creating MP3 audio content and then making it super simple for listeners to automatically download these กbroadcastsก online and listen to them at their convenience.

The fact that consumers can now get their hands on the equipment to download and listen to these broadcasts so cheaply means a whole world of amateur djกs and talk show hosts is about to hit the cyberairwaves.

Though youกve heard rumblings about it, and people are grasping around in the dark trying to get a grip on how to implement it, now you can actually plan to see and hear about the widespread use of กpod castingก in the very near future since a potential audience of listeners with the right equipment is now set to grow.

** Associated Press Offers RSS Feeds **

The Associated Press now offers RSS feeds of their top news stories. RSS (Real Simple Syndication) makes it possible for content providers to offer instant updates to their readers without sending email.

Anyone with an RSS reader such as FeedDemon ( can receive and read RSS feeds.

Traditionally, the Associated Press marketed their services exclusively to newspapers and online sources such as Yahoo! News.

Now, by offering their RSS feeds directly to consumers at, the Associated Press is obviously seeking to bypass online news sources and go directly to the consumer.

The fact that the worldกs oldest and largest news source has chosen to start offering content this way demonstrates quite clearly that RSS is fast coming of age as an acceptable masscommunication medium and that widespread consumer adoption is imminent.

Soon, thereกll be an RSS reader on every computer desktop and the use of RSS will become as widespread as email.

© Jim Edwards All Rights reserved

About The Author

Jim Edwards is a syndicated newspaper columnist and the coauthor of an amazing new ebook that will teach you how to use fr^e articles to quickly drive thousands of targeted visitors to your website or affiliate links…

Simple ‘traffic Machineก brings Thousands of NEW visitors to your website for weeks, even months… without spending a dime on advertising! ==>

This article was posted on September 05

by Jim Edwards

Blogs and RSS Feeds are Great for Affiliate Market

Blogs and RSS Feeds are Great for Affiliate Marketing

by: Craig Desorcy

Work ethic is an ingrained characteristic that pushes the hardworking people of today’s society to overextend themselves in order to achieve success. Now let me tell you a little secret…working hard isn’t always the key to success. In fact, the key to success is working smart. No, I’m not suggesting that we get lazy, but hey who wouldn’t want to enjoy success with just a little bit less sweat?

So what’s the catch? Absolutely none! Working smart simply means using the right materials for the job. Even fairy tales have that truth incorporated into them. Remember The Three Little Pigs? They all worked hard to build their houses (though one worked harder than the others), but remember that only the house of brick was a success. It was the material that made the difference, not the amount of sweat.

We’re not talking about fairy tales now, we’re talking about financial success and freedom the big bucks. We’re talking about the real world the computer age. What is the material that will bring success to your virtual house? …RSS feeds and blogs.

Jim and Tim were brothers, twins in fact. Tim was the hardworking fellow, while Jim seemed to be the one with the all the luck. Now, both Tim and Jim set out to become affiliate marketers about the same time. Tim set out with his normal diligent, all consuming style, and began posting links everywhere he surfed. Daily, he set goals, and crossed them off with a satisfied smile. Deep inside, he knew that he would come out on top of his ขlazyข brother this time!

Jim on the other hand, began posting short daily blogs and incorporating quick and easy RSS feeds into his work. At the end of the month, when all sales were accounted for…you guessed it, Jim was the winner. He easily topped his hardworking twin’s income by $5000, and with only a fraction of the effort involved.

( Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> )

Fair? Of course not, but blogs and RSS feeds are exceptional advantages to affiliate marketers who crave higher web traffic. Yahoo! search engines love blogs, and the best thing about them is that they save you money while making money. Blogs will get you listed in Yahoo! directories without paying the inclusion fees. What a great deal!

There are many of these little bonuses that come with blogging and using RSS feeds. Use your time wisely. Instead of spending hours typing at your keyboard to create the perfectly worded newsletter that will most likely be gobbled up by spam filters, spend a few minutes to jot down a few thoughts in a blog and post the latest updates. Watch an increase in the results, and join the rest of us workaholics who are scratching our heads in wonder!

About The Author

Fast and Easy Way To Get Blogging and Using RSS Feeds

Click here>

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.


This article was posted on February 05

by Craig Desorcy

What Are RSS Feeds?

What Are RSS Feeds?

by: Sharon Housley

RSS Feeds

RSS also known as rich site summary or real simply syndication, arrived on the scene a number of years ago, but was only recently embraced by webmasters as a means to effectively syndicate content. RSS Feeds provide webmasters and content providers an avenue to provide concise summaries to prospective readers. Thousands of commercial web sites and blogs now publish content summaries in an RSS feed. Each item in the feed typically contains a headline; article summary and link back to the online article.

Benefit to the Webmaster

As the web has become more crowded webmasters have been striving to provide fresh and up to date content for their website visitors. Many webmasters have discovered they can easily utilize the information in RSS feeds to provide fresh web content.

RSS feeds are composed in XML, which is a very simple markup language. Similar to HTML, XML uses tags to identify fields. Webmasters can easily parse the RSS feed and dynamically create web pages that contain headlines and summaries. The feeds will continuously update, supplying a steady stream of automatically generated fresh content.

RSS allows webmasters to:

Provide fresh and relevant content on their website, which encourages users to return.

Constantly changing content means that search engine spiders will visit more frequently.

Automate content delivery.

The benefits of RSS feeds are not limited to webmasters, surfers too benefit from the technology as well.

Benefit to Web Surfers

The beauty of RSS is that readers can quickly scan headlines (titles) and read articles of interest. Because the information is condensed and provided in a single location users can generally review more information in a shorter time frame. Additional information is only a click away. Best of all readers choose the feeds they wish to see, there is no spam with RSS. If you are not completely thrilled with the content appearing in a feed simply remove it from the newsreader. The technology is a pull technology rather than push technology, meaning the content is not forced on the consumers, who pull the content they want to see.

RSS allows for users to:

Easily locate information.

Read condensced information or กsoundbytesก with clearly marked and dated topic material.

Classify and categorize information in an easy to navigate manner.

Maximize their time without having to deal with spam.

RSS feeds can be viewed in a news aggregator or reader, which constantly updates and shows unread feeds. I found the functionality of the newsreaders to be similar to a simple email client. Consumers generally enter the URL of any RSS feeds that interest them. Topics with a common theme can be segregated into related groups.

I highly recommend FeedDemon by BradSoft as a newsreader. FeedDemon is extremely easy to use and allows for quick scanning and indexing of topics. FeedDemon allows users to quickly scan, sort and scroll through headline and article summaries, while viewing the actual content in a split screen web browser.

Finding Topic Specific Relevant Feeds

In order to find feeds that provide niche information users can search Feedster. Feedster is a rapidly growing news search engine that indexes information contained within RSS feeds. Searches for topic specific feeds can be conducted and feeds can be retrieved for syndication.

Benefit to Content Developer

While the benefits to users and webmasters are clear the distribution opportunities made available to content developers should not be overlooked. Information contained in the RSS feed can be easily syndicated, increasing content distribution and reach.

RSS allows for content developers to:

Increase exposure in niche markets.

Communicate with user bases and reach potential customers via an alternate communication method.

Disseminate relevant information.

Define themselves as an industry expert.

Automate content delivery.

RSS has effectively standardized the format for content delivery and has effectively defined the accepted standard for content distribution and syndication. RSS will likely rival email as a means of content distribution in another few years. The shear simplicity makes the technology very appealing.

The distribution potential, while albeit difficult to measure, is still attractive to all parties making the likelihood that RSS popularity will only continue to grow.

RSS Feeds to Try

Feeds exist for almost any topic consider trying these feeds out by entering the url in your feed reader:

Small Business Feed small business tips and news

Software Marketing Blog Summary software marketing and online news

SMS, Wireless Messaging Related News. news related to telecom, wireless industry and NotePageกs software

Free Content Articles collection of free content articles, updates when new article is released.

Software Marketing News news related to software conferences, awards, software development and marketing

About The Author

Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at, and

This article was posted on August 03, 2004

by Sharon Housley

RSS Tools

RSS Tools

by: Sharon Housley

Considering the everincreasing support for RSS in online communities, we have compiled a list of resources and products that will benefit webmasters, web surfers and publishers in their quest to understand the power of RSS. RSS has rapidly become an alternative communication venue. In order to understand the full benefits, consider utilizing some of the following tools and resources.

1.) RSS Tools RSS feeds bring automatically updated information straight to your desktop. You can monitor or promote news, job listings, personals, and classifieds using RSS. The following tools assist webmasters in using RSS to maximize their time.

RSS Readers RSS readers are designed as tools to view RSS feeds, making it easier for users to view and manage the content of a feed. Feed readers make it easy to mark feeds as read or flag items that are important. The following are some of our favorite RSS readers:

FeedDemon FeedDemon is a client that can retrieve and organize RSS feeds from the Internet. It comes preconfigured with several news feeds, and you can easily add your own by adding the URL for an RSS feed of your choice. FeedDemon offers an attractive and easytouse interface with integrated web browsing.

FeedScout Feed Scout is a RSS/ATOM/RDF reader that can be used directly from Internet Explorer. Feed Scout enables you to view RSS/ATOM feeds from different sites directly in Internet Explorer. You can even set your Home Page to show your favorite feeds.

2.) RSS Creation Tools As RSS feeds have increased in popularity and breadth publishers and webmasters have struggled to find a solution to create RSS feeds. The following tools will assist webmasters in creating RSS feeds:

FeedForAll Desktop software used to create, edit, manage and publish RSS feeds. New RSS feeds can be quickly and easily created with FeedForAll. Advanced features enable you to create professionallooking RSS feeds quickly. Existing RSS feeds can be repaired and enhanced with FeedForAll. RSS feeds generated by other means can be automatically repaired, so that they conform to the RSS 2.0 specification. Existing feeds can be enhanced to contain advanced feed properties, and give them a more professional look.

3.) RSS Articles and Tutorials Articles and tutorials based on RSS and designed to demystify Really Simple Syndication for users and publishers. RSS Specifications RSS Specifications contains a collection of articles related to RSS and news feeds that assist both publishers and users in deciphering Really Simple Syndication.

RSS Specifications RSS Specifications contains a collection of articles related to RSS and news feeds that assist both publishers and users in deciphering really simple syndication. or the articles can be read in an RSS feed.

Make RSS Feeds Step by step instructional tutorial detailing how to manually create an RSS feed.

4.) Ebay Monitoring Using RSS Monitor online auctions for specific items of interest. As eBay has grown it has become difficult to discern and locate specific auction items. By using RSS tools users can easily recieve instant notification when a specific item is being auctioned.

Free Bidding Tools FMonitor online auctions for specific items of interest. As eBay has grown it has become difficult to discern and locate specific auction items. By using RSS tools users can easily receive instant notification when a specific item is being auctioned.

5.) Web Monitoring Monitor the Internet for specific news items or blog topics of interest. A number of free online RSS tools make web monitoring very easy.

PubSub Monitor the Internet for specific news items or blog topics of interest. A number of free online RSS tools make web monitoring very easy. PubSub Every day, PubSubกs matching engine performs billions of matches of new items against user subscriptions. The instant a match is made, PubSub alerts the user via RSS. PubSub monitors more than 6.5 million blogs, as well as 50,000 USENET newsgroups, all SEC/EDGAR filings, press releases from major wire services, and FAA airport delay alerts.

Google News Monitoring Using RSS This free online tool turns a Google news search into an RSS feed.

6.) Other RSS Tools Alternative tools for creative webmasters.

RSS2Wap The RSS2Wap site is meant for online conversions of RSS feeds into WML for access on WAP devices (RSS2WML, RSS WAP or RSStoWAP). Itกs free and you can make a link on your web site.

7.) RSS Graphic Tool Websites that have RSS feeds available use colorful graphics as flags to indicate to web surfers that RSS feeds are available for specific content.

RSS Graphic Tool Websites that have RSS feeds available use colorful graphics as flags to indicate to web surfers that RSS feeds are available for specific content. RSS Graphic Tool Customize RSS buttons. If you have limited time and lack artistic abilities, use this free online RSS graphic tool to create an RSS button. The buttonกs color and text can be customized to suit the look and feel of your website.

8.) Displaying RSS Many webmasters display the contents of RSS feeds on their web pages as a fresh source of content and information that changes on a regular basis.

Java Options Using Java to display RSS feeds is a very easy way to provide dynamic content with very little effort. Unfortunately, when you use Java to display RSS feeds, search engines do not see the feedกs content, so the content is not spidered and ultimately will not help with search engine optimization.

Quick RSS Feeds Free online tool that allows you to simply enter the URL of the RSS feed, define the number of items you would like displayed, and the Java script will be automatically generated.

FeedRoll A free service for syndicating popular RSS and ATOM news feeds on your website or blog. Select a feed, customize the design, then copy and paste the code provided onto your page.

RSS to Javascript was designed to easily convert any valid RSS, RDF or ATOM feed into easytoimplement Javascript. No XML or programming experience is necessary.

PHP Options The benefit to using a PHP script to display RSS on a website is that the content dynamically updates but search engines see the content as static.

FeedForAllกs rss2html.php If you are technically savvy and wish to host the script yourself, check out FeedForAll, as they have a free PHP script available that will display RSS feeds on a website.

FeedRoll Pro A feebased professional service that tracks statistical information for publishers displaying feeds. FeedRoll Pro incorporates a number of display options for publishers wishing to syndicate their content, giving users the choice of PHP or Javascript.

RSS2HTML Display RSS feeds by selecting layouts and color schemes on this free resource.

9.) RSS Blogs

Stay informed about the latest RSS industry news by monitoring RSS blogs. Daily posts bring readers current news, industry announcements and general RSS information.

RSS Specifications Everything you need to know about RSS. The RSS Specifications blog contains daily posts and RSS tidbits.

KbCafe Daily posts and editorials related to RSS and new RSS products that have emerged.

10.) Publishing List / RSS Newsgroups

New RSSPublishing List for publishers. The list is focused on marketing/publishing/operational issues rather than hardcore technical details of RSS, meaning that coding issues and disputes over the merits of RSS vs. Atom are not the focus. If you wish to participate in the list and receive emails of posts, simply subscribe by sending and email to:

RSS Syndication Collection of RSS related news feeds displayed in an easytoread format.

11.) RSS Related Forums Forums can be a useful for anyone doing business online, both in terms of reading the content and actively participating in the discussions. If you want to learn more about RSS consider participating in the following online RSS communities:

2RSS RSS forum for feed and related RSS discussions.

FeedForAll Forum RSS forum for RSS and feed creationrelated discussions.

German RSS Forum German RSS forum for feed discussions.

12.) Locate RSS Feeds

Syndic8 RSS and Atom news feeds on a wide variety of topics. Designed with a directory structure and search functionality. Syndic8 also tracks statistical information related to RSS feeds.

Feedsterกs FeedFinder Use Feedfinder to search by keyword or by URL or a combination of the two in order to find feeds on that topic or by that organization. .

RSS Discovery The websites you already read may have an RSS feed. Use the BlogStreetกs RSS Discovery tool and enter in a website. If there is a feed available BlogStreet will provide the URL.

RSS Locator Directory and search engine for RSS content including weblogs, newsfeeds, forum feeds and related content feeds. Locate topicspecific RSS feeds for syndication. RSS Locator displays feed content in an HTML format so users can preview the feedกs content.

12.) Submit RSS Feeds As more and more people get involved with the Internet and as more Web sites, blogs, news services and other online resources continue to grow in number and variety, it becomes increasingly important to maintain high visibility and exposure for the content being generated by closely following the major distribution media. As a rapidly increasing number of content sources, new and old, migrate or add RSS as a key distribution channel, and as more people utilize RSS newsreaders and aggregators to keep themselves informed, the ability to maintain high exposure and visibility is gradually shifted from complete attention to major search engines and content optimization techniques to an increasing awareness of RSS feed directories and search tools.

RSS Submit Save time and automate RSS submissions with RSS Submit from KSoft.

RSS Specifications Submit RSS files to the large list of RSS directories and expedite your RSS content syndication.

RSS Submission Service A feebased blog submission service that will submit your blog or RSS feed to more than 70 blog directories. Submissions are done manually, and this service is primarily designed for blog feeds.

RSS Top 55 Top websites for RSS submissions. Premium service is available for a nominal fee that will prioritize the RSS site submissions in the order of importance.

Using RSS tools, publishers and webmasters can increase productivity and efficiency. RSS monitoring can often automate many of the procedures that are timeconsuming and monotonous, freeing up time.

About The Author

Sharon Housley manages marketing for FeedForAll software for creating, editing and publishing RSS feeds and NotePage, Inc. a wireless messaging software company.

This article was posted on February 08, 2005

by Sharon Housley

Get Better Search Engine Rankings with RSS

Get Better Search Engine Rankings with RSS

by: Satyajeet Hattangadi

RSS is the latest craze in online publishing. But what exactly is RSS?

RSS or Rich Site Syndication is a file format similar to XML, and is used by publishers to make their content available to others in a format that can be universally understood.

RSS allows publishers to กsyndicateก their content through the distribution of lists of hyperlinks.

It has actually been around for a while, but with the advent of spam filters and online blogging, it is fast becoming the choice of ezine publishers who want to get their message across to their subscribers.

However, not much attention has been given to the advantages RSS provides for search engine optimization.

Why Search Engines Love RSS

Many SEO experts believe that sites optimized around themes,or niches, where all pages correspond to a particular subject or set of keywords, rank better in the search engines.

For example, if your website is designed to sell tennis rackets, your entire site content would be focused around tennis and tennis rackets.

Search engines like Google seem to prefer tightlythemed pages.

But where does RSS figure in all this?

RSS feeds, usually sourced from newsfeeds or blogs, often correspond to a particular theme or niche.

By using highly targeted RSS feeds, you can enhance your siteกs content without having to write a single line on your own.

It’s like having your own content writer writing themebased articles for you for free!

How can RSS improve my Search Engine Rankings?

There are three powerful reasons why content from RSS Feeds is irresistible bait for search engine spiders.

1. RSS Feeds Provide Instant Themed Content

There are several publishers of RSS feeds that are specific to a particular theme.

Since the feed is highly targeted, it could contain several keywords that you want to rank highly for.

Adding these keywords to your pages helps Google tag your site as one with relevant content.

2. RSS Feeds Provide Fresh, Updated Content

RSS feeds from large publishers are updated at specific intervals. When the publisher adds a new article to the feed, the oldest article is dropped.

These changes are immediately effected on your pages with the RSS feed as well. So you have fresh relevant content for your visitors every hour or day.

3. RSS Feeds Result in More Frequent Spidering

One thing I never anticipated would happen as a result of adding an RSS feed to my site was that the Googlebot visited my site almost daily.

To the Googlebot, my page that had the RSS feed incorporated into it was as good as a page that was being updated daily, and in its judgement, was a page that was worth visiting daily.

What this means to you, is that you will have your site being indexed more frequently by the Googlebot and so any new pages that you add to your site will be picked up much faster than your competitors.

How does this benefit you as a marketer?

Well, for example, letกs says a top Internet Marketer comes out with a new product that you review and write up a little article on, and that your competitors do the same.

Google generally tends to index pages at the start of the month and if you miss that update, you will probably need to wait till the next month to even see your entry in.

But, since your site has RSS feeds, it now gets indexed more frequently. So the chances of getting your page indexed quickly are much higher.

This gives you an advantage over the competition, as your review will show up sooner in the search results than theirs.

Imagine what an entire monthกs advantage could do to your affiliate sales!

Why Javascript Feeds Are Not Effective

Some sites offer javascript code that generates content sourced from RSS feeds for your site.

These are of absolutely no value in terms of search engine rankings, as the googlebot cannot read javascript and the content is not interpreted as part of your page.

What you need is code that parses the RSS feed and renders the feed as html content thatกs part of your page.

This is achieved using server side scripting languages like PHP or ASP.

A good free ASP script is available from Kattanweb

An equally good PHP script is CARP

But, if you’re looking for an easier solution, you should check out Express RSS

So in conclusion, besides optimizing on page and off page factors, adding RSS feeds to your pages should be an important part of your strategy to boost your search engine rankings.

About The Author

Satyajeet Hattangadi is the CEO of Novasoft Inc, a software solutions provider, that specializes in affordable customized software solutions. Get the Free Email Course กRSS Richesก and learn how to use RSS to get high search engine rankings and monetize your website at

This article may be reprinted as long as the text and resource box are kept intact, and the links remain live and spiderable.

This article was posted on April 15

by Satyajeet Hattangadi

How You Can Instantly Tap Into an Unlimited Source

How You Can Instantly Tap Into an Unlimited Source of Content, for Free!

by: Brad Callen

Are you looking for dynamic, automatically refreshing, sticky content to spice up your website?

If you are a webmaster, youกll know how difficult it is to create fresh content to attract your subscribers and new visitors to your website. Paying freelance writers can cost you a fortune when you are just starting out and don’t have site revenues to fund expenses, and writing the articles yourself takes way too much time and takes you away from other important tasks (like actually running the site and making sales happen).

Luckily, thereกs a littleknown but extremely easy tool that you can use to instantly jazz up your website and provide your traffic with valuable information. In fact, you might have heard of this tool before. Headline syndication, aggregators, XML format?

Sound familiar?

Yup, Iกm talking about RSS Feeds.

If you haven’t heard about RSS Feeds, or what they are, I strongly urge you to print out this article, go to a quiet corner where you won’t be disturbed and literally devour every word of the rest of this article. Not only will it probably save your business, but it will revolutionize the way you think about the Internet.

And if youกve come across RSS feeds before or used them, then skim through the next section to refresh your memory (seriously, there is a lot of useful information that you might be missing out on) and then dive into the meat of this article, which will show you how to set up RSS feeds on your website to display dynamic, selfupdating content with very little effort.

What Is RSS?

RSS stands for ขRich Site Summaryข, although other terms such as ขRDF Site Summaryข (which emphasizes the file format) and ขReally Simple Syndicationข (which highlights the main selling point of RSS) are also useful in defining RSS by the book.

However, bookish definitions don’t always explain things very well. What really is RSS?

RSS is a platform over which a webmaster can instantly deliver summarized information about the latest / most important content on his website. This summary is usually a list of headlines and snippets – the headline will instantly inform the reader of what this new article or page contains and the snippet (usually the first few lines of the article) is to further entice the reader into visiting the website, or to simply give the reader more information. RSS has evolved into a commonly accepted XML standard, and many websites now use RSS Feeds (XML files containing the summaries) to publish ขupdatesข about themselves.

>From the webmasterกs point of view, an RSS feed is meant to allow visitors and subscribers an easy way to keep themselves abreast of fresh content on their website (without having them visit the website first). Additionally, an RSS Feed also allows the reader to ขpreviewข this fresh content, thus letting them decide immediately if the new article / content is interesting to them or not. All in all, RSS Feeds have the main purpose of enhancing user experience.

Keep that last point as we go through the rest of this article – it is an underlying mindset to making RSS Feeds work effectively.

Using An RSS Feed

As an Internet entrepreneur, one of your most valuable tools can be an RSS Reader. This is essentially an aggregator – a collection of RSS Feeds (that you can add or remove) from different websites that you are interested in. A typical RSS Reader would include RSS Feeds from news sites, sports sites, and perhaps a few niche sites (such as SEO forums, blogs on SEO, etc.). The main purpose of this software is to keep you informed of the latest news and content on websites that you are interested in.

If you have used My Yahoo! ( or Bloglines (, youกve probably used RSS Feeds already. These are online RSS aggregators – you get to choose from numerous websites and within minutes you can have your own launchpad for knowing everything thatกs happening in your niche, in the world, or in sports.

As a first step to understanding how RSS Feeds work, Iกd suggest that you use at least one RSS Aggregator – either an online RSS tool or RSS reading software like SharpReader ( – and subscribe to a few RSS Feeds to learn how it works from a userกs perspective.

Marketing and RSS

Using RSS Feeds, websites can:

Attract more customers / visitors.

Keep subscribers informed of new developments

Allow subscribers to instantly learn of new articles, content and products on their website.

Reduce the load on the subscriberกs inbox by reserving newsletters for important news, special product offers, etc.

As a webmaster, you can use RSS Feeds to your advantage. Since blogging became insanely popular over two years ago, RSS Feeds have become mainstream. In other words, no matter what your niche, thereกs a good chance that youกll be able to find a few authority sites that publish RSS Feeds, thus syndicating their latest headlines.

How can you use this?

By providing your visitors relevant, selfrefreshing content in the shape of the ขlatest newsข by using RSS feeds from nicherelevant websites.

Now Iกm not saying that you should cover your whole website (or even one whole page) with RSS Feeds. Such practice is frowned upon by search engines and will actually get your website banned from every single search engine index! RSS Feeds are meant for headline syndication, not for content scrapping.

Instead, you could use headlines from the top 3 forums in the weight loss niche to show the latest discussion threads on one side of the ขNewsข page of your own weight loss website. The rest of the page would, of course, be covered with information (i.e. latest news) about your own website.

Or you could put a news ticker on your politics blog to not only give your blog a look of ขbeing updatedข but to also provide your readers with relevant, useful information.

If you sell sports goods and own an online store, you could run a ขsports newsข feed on your main page to attract the attention of your visitors and give your website a more authentic look and feel.

There are many different ways you can use RSS Feeds to add value to your website. Make sure though, that you are merely using these Feeds as ขicing on the cakeข, and not as the whole cake itself.

Finding RSS Feeds

Finding RSS Feeds is easy; there are several RSSspecific directories and niche search engines for you to browse through. However, the surge of blogging in the last two years has meant that any RSS search tool is inundated with blog spam. This makes it a bit harder to find RSS Feeds that you can actually use.

Iกve listed a few resources below that can help you get started in your search for finding relevant RSS Feeds.

Bloglines (

BlogPulse (

Daypop (

Feedster (

Findory Blogory (

Gigablast Blog Search (

IceRocket Blog Search (

PubSub (

Technorati (

Once youกve found the RSS Feeds of your choice, itกs time to find out how to set them up on your website.

Setting up an RSS Feed to Display on your Website

Internet Marketers are a particular breed; we’re always looking for an ขeasierข or ขquickerข way of doing things; not necessarily shortcuts, but just ways to work smarter. Itกs the same with RSS. When I first came across it, I immediately went to Google and not only picked out a tool that could help me syndicate my own website (so I wouldn’t have to spend time learning XML), but I also found several tools that I could use to display RSS Feeds from other websites onto mine!

These tools are ridiculously simple, and Iกd fully suggest that you try them before venturing into learning how to display RSS Feeds on your webpages through code.

If your website is in PHP, you can use the following software:

CaRP (

This software also has a free version, which displays a simple ad in the middle of the news display saying something like ขthese news headlines brought to you by CaRPข. Try it out; itกs easy to use, and will teach a lot about managing RSS Feeds.

There are JavaScript alternatives available as well (in case your website uses plain HTML).

Jawfish (

Like CaRP, Jawfish also has a free trial, which is once again easy to setup if you can follow stepbystep instructions.

FeedRoll (

Another JavaScript alternative is FeedRoll – this is perhaps the easiest to use of the three mentioned here, but it offers less flexibility and choice of feeds compared to the others.

Of course, if you want more options (or have ASP or something on your website), go to your search engine of choice and type in ขHow to display RSS Feeds on my websiteข to get a quick listing of articles, tutorials and more tools to help you out.

More RSS

RSS is an amazingly versatile platform that can be used from anything as simple as running a news ticker to something as topical and timesensitive as providing weather alerts to affected areas. In fact, any information that is:

regularly updated

time sensitive


can be a good candidate for an RSS Feed. The key here is to remember that there are always new uses for information and technology… itกs just a matter of pinning them down.

Brad Callen


About The Author

If you liked the lesson and want to learn more about SEO, visit and get your free copy of ก7 Days To Massive Website Traffic!ก right now!

Brad Callen


This article was posted on September 12, 2005

by Brad Callen

Will The Real Spammer Please Stand Up!

Will The Real Spammer Please Stand Up!

by: Mustafa K.

If you have been using optin email marketing for sometime, Iกm sure you might have got accused of spam at some point, even after doing everything right.

Yes, Iกm talking about people who actually agreed to receive your email, blaming you for sending unsolicited mail.

According to me itกs not their fault, as nowadays itกs very easy to mistake an กemail marketerก for an กemail bomberก.

The web has grown so wide and huge in the last couple of years that it has become hard to differentiate between a spammer and a legal email marketer.

Spammers just didn’t disturb a regular email users life but also wrecked havoc in the Internet marketing community.

Day after day itกs becoming devastatingly difficult for permission based email marketers to use email legally and not get slammed for illegal mailing.

Even after making sure your email looks, sounds, smells and tastes กLegalก, you run a high risk of either getting blocked or being labeled as a spammer.

On the other hand, if luck favors you and your mail does make it to your subscribers’ inbox safe and sound, whatกs the guarantee that itกll get opened and read?

Itกs a nightmare every marketer would love to avoid.

Well, you can stop worrying now and have a sigh of relief. Itกs about time all the hardcore spammers out there had their last laugh.

The Internet marketing world is abuzz with a brand new technology, which could finally send spamming back to the dark ages, big time.

If you still don’t have a clue of what Iกm talking about, itกs called RSS and itกs turning heads all over the web.

RSS, which stands for ‘really Simple Syndicationก is a new technology, which enables anyone to syndicate his or her content online.

A lot has been written on what is RSS and how it works. So I would like to keep it short and sweet, as Iกm sure you too wouldn’t really want to get into the unnecessary technical stuff.

In simple words, RSS is a way to publish and receive content electronically. RSS files are XML based and are popularly known as RSS feeds.

Whatกs revolutionary about RSS is, it can help you distribute your content directly to your subscribers, without any spam filters interfering.

To subscribe and read your RSS feeds, all your subscribers need to have is an RSS reader, also known as an aggregator.

Whatกs more, they don’t even have to worry about giving out any of their personal details to subscribe to your feed.

And with a screaming bunch of RSS readers available on the web right now (most of them being free), it wouldn’t be very hard to convince your subscribers to get there hands on one.

RSS readers are available in both versions, desktop and webbased, of which the latter seems to be the most popular.

Once your subscriber adds your RSS feed to their favorite RSS reader, you go กliveก and instantly establish a direct connection with your subscriber.

Whenever you have something new to publish, all you have to do is update your already published RSS feed with your fresh content.

As soon you load your feed with new content, walla! Your feed automatically gets updated everywhere itกs subscribed.

No mess, no fuss. Just content that works.

Pretty neat huh?

Thatกs the beauty of RSS. No wonder itกs currently being employed by web honchos like Yahoo! and MSN to deliver content to their users.

They even allow their members to add any RSS feeds of their choice to their members’ area, making them perfect examples of webbased aggregators.

Syndicating your content can mean a lot to you and your business. By publishing your own RSS feeds, you could eventually end up with more leads, more subscribers and not to forget, more money in the bank.

Happy syndicating!

About The Author

Mustafa K. is the cofounder of, a free online service that helps anyone deliver targeted content to their subscribers through RSS. Sign Up for your FREE account on his site to put an end to blocked messages and add more subscribers.

This article was posted on March 05

by Mustafa K.