RSS FEEDS: Whither Thou Goกest?

RSS FEEDS: Whither Thou Goกest?

by: Tony Dean

I open up the กFeed Readerก every day on my laptop and cruise the กnews feedsก I กsubscribeก to. The amount of information is now overwhelming, I need to just กsubscribeก to only the กfeedsก that are of immediate interest, else I would be reading กfeedsก twenty four hours every day.

When I click on a link to find out more about a news item, I am taken to a web page with the article of news on it, also there are banner ads, advertising icons to click on, and other side news items to click to take me elsewhere.

The potential for advertising on those web pages for interested marketers is great, not withstanding the change in the news article each day on that web page. One day it might be about Amazon and the กoutageกsก they kept getting, or the next it could be a pending court case about กcybersquattingก a brand name. Whatever article is shown the advertisers get their message across. It may not be part of the advertising ploy to sell goods and services from that advert, but to กbrandก their products, or name, for future sales.

One research company predicts internet advertising revenues will rise by 19% next year, they also predict that newspaper advertising will drop considerably.

Future habits of net cruisers will be to immediately open up the กfeedsก and cruise all the latest news, in contrast to going for Google and Yahoo, inputting search terms, and then cruising only those web sites that come up. Please! Don’t laugh, most of us still do this!

If a web site has not got itกs own กnews feedก, it will not get any กeyeballsก.

Those interested in marketing to the masses should think about trying to get adverts placed on pages of those sites with a กnews feedก, with their name, or web address written prominently, for cruisers to come and visit, but the main objective is to create กbrandingก.

The usage of search engineกs for locating web sites will decline, unthinkable at the moment for most internet users, but their rss feeds directories will be the most sought after to be able to access more กfeedsก. So search engineกs will still survive, but usage habits will change.

The กbigdogsก in rss feeds update news on their กfeedsก every fifteen minutes or so, they know that to keep a captive readership that they have to update frequently, or they will lose กeyeballsก to some other service thatกs giving out more frequent news. This is critical from an advertisers point of view who wants his ads showing on web pages with updated news as frequently as possible.

I can feel the nudging elbowกs already as advertisers are trying to get the best กspotsก.

The most money to be gained from rss feeds is by the person who owns one, the advertising revenue from กspotsก on the web pages the กfeedก points to will be flooding in, and with the decline in effectiveness of newspaper advertising, the rss feeds are the only place most advertisers are going to spend their money. The younger techsavvy 1824 year oldกs don’t buy newspapers, they also don’t switch on the television as much anymore, so television advertisers are looking at rss feeds, especially the big media companies who have millions of ad dollars to spend.

Remember this, anybody, even you, can put up a rss feed.

About The Author

Tony Dean is a published author and runs a website at: http://www.ebooksales.com. He is author of the ebook:’really Simple RSSก available from his web site.

This article was posted on December 10, 2004

by Tony Dean

Do Marketers Really Need RSS?

Do Marketers Really Need RSS?

by: Rok Hrastnik

The recent Forrester Research study, which claims that only 2% of online households in North America use RSS, took the internet marketing world by storm. Does this data really mean that marketers can still afford to ignore this channel?

Soon after the Forrrester study became public, I received a press enquiery asking whether marketers should be interested in RSS now that so few online adults use it.

Is this the correct question to ask? Let’s take a look at the bigger picture …

1. THE FORRESTER STUDY VALIDITY

The Forrester study is just one of those available and cannot be considered as the only relevant study, although it was conducted on a sample of 68,000 households.

Jupiter Research estimates RSS penetration at 12% of the American online population, while the latest report from PEW shows that 9% of the American online population has a good idea of what RSS is. An October 2004 PEW study actually estimated RSS penetration at 5%.

It is also important to understand that Forrester data does not include those that might not even be aware they are using RSS, especially through services such as My.Yahoo, which is actually the most popular RSS reader.

Also, at the same time, Forrester Vice President Henry Harteveldt says that »RSS is critical for any organization that wants to reach out to people under the age of 30«.

2. THE FUTURE GROWTH OF RSS

Regardless of the numbers we put our faith in, the future growth of RSS is without question. Microsoft just recently announced full RSS support in the next edition of their Internet Explorer browser and full RSS integration in the next edition of their operating system, the Windows Vista.

Once RSS becomes easily available to most internet users outofthebox and becomes as widely spread as bookmarks, its adoption will grow at an incredible rate. Microsoft has now made sure this in fact will happen.

Consequently, the time for marketers to not only become interested in RSS but also master it is now. Those that test and discover the best possible ways of using RSS for marketing will be ahead of their competition once everyone starts using RSS.

Furthermore, since RSS implementation can actually be free of any charge, there’s no reason not to start providing your content in RSS feeds now.

3. GOOGLE SHOWS THE WAY

Microsoft and Yahoo! aren’t the only big players to show support for RSS. Google recently launched RSS advertising as part of their Google AdSense program, giving publishers reason to start their own RSS feeds to generate direct revenues.

Those that depend on Google AdSense for part or all of their online revenues actually need to provide RSS feeds, or stand to lose some of those revenues due to their visitors switching to sites and feeds from their competitors.

Face it, today many users are already starting to request publishers provide them with RSS to subscribe to their content. This trend will only continue, with many users selecting RSS as their primary channel of receiving and reading online content.

4. THE QUESTIONABLE RELIABILITY OF EMAIL

All marketers today are experiencing email delivery problems, constantly wondering whether their messages are getting through or not. Simply put, email can no longer be relied on.

For one, offering your content via RSS as a supplement to email will help you make certain that at least a portion of your visitors, those that decide for the RSS option, will be receiving all of your content without any doubt.

Lockergnome.com decided to start pushing RSS instead of email some time ago, and as a result saw that their RSS feeds are outperforming email when it comes to clickthrough rates for about 500%. Also an interesting fact, they today have 5 times more RSS subscribers than email subscribers.

And two, for your most important content updates, RSS really is becoming a must, especially if you need to be in contact with your existing customers, partners and other key audiences. If you want to be 100% certain that your messages reach your audience, RSS is the way to go.

5. OTHER BENEFITS OF RSS

But all of the above don’t even touch all the reasons why marketers should start using RSS today …

a) RSS will help you generate additional traffic and reach new audiences. Considering the low cost of RSS implementation, this is reason enough to get started with RSS today.

b) RSS helps you to easily get your content published on other sites, thus generating you more credibility and visitors.

c) As a publisher you can use RSS to display content from other sources, thus making your site more relevant and interesting to your existing visitors.

And the list goes on and on.

RSS may not be mainstream yet, but it provides enough advantages even today to make it a mustchoice for marketers.

Copyright 2005 Rok Hrastnik

About The Author

Rok Hrastnik

Find out immediately how you can power your online business with RSS and integrate it in all of your marketing. Request the free 28page Business Case for RSS report, with easytofollow instructions, examples and advice on how to get the most out of RSS in the shortest possible time. Get the free download here: http://rssdiary.marketingstudies.net/case/index.html?src=sa15

This article was posted on August 09

by Rok Hrastnik

Benefits to RSS

Benefits to RSS

by: Sharon Housley

RSS streamlines communication between publishers and readers. Since RSS has had a popularity surge, webmasters have been experimenting and using RSS feeds to deliver content in new and innovative ways. Typically, RSS feeds contain news headlines and content summaries. The content summaries contain just enough information without overwhelming the reader with superfluous details. If the reader is interested and wants additional information they can click on the item in the feed, accessing the website which contains additional details. RSS readers aggregate multiple feeds, making it easy for individuals to quickly scan information contained within each feed. Feeds are generally themed, allowing users to optin to feeds that are of interest.

The big benefit to RSS is that individuals optin to content of interest, totally controlling the flow of information that they receive. If the quality of the content in the feed declines, users simply remove the feed from their RSS reader and they will not receive any additional updates from that source. The RSS reader acts as an aggregator, allowing users to view and scan multiple content streams in a timely fashion.

RSS is a great supplemental communication method that does not burden the publisher with maintaining lists or following strict privacy guidelines. RSS feeds are compiled according to the userกs choices, removing any burden that is placed on publishers of email newsletters. Publishers no longer need to be concerned with spam, privacy policies, and age guidelines.

Publishers using RSS as a communication vehicle are able to create keywordrich, themed content, establishing trust, reputation, and ongoing communication with current and prospective customers.

What Kind of Information Can be Delivered in RSS Feeds?

Blogs Feed

Many blogs are catalogued in an RSS feed, with each blog entry summarized as a feed item. This makes it easy for visitors to scan blog posts for items of interest.

Article Feed

Articles are often placed into feeds to alert readers when new articles and content are available. The feed entry is typically an article summary or introduction. Readers can then ascertain if the article is of interest and read further.

Forum Feed

Many forums now have addons that allow participants to receive forum posts via RSS. The RSS feeds often will show the latest discussion topics; if users are interested they simply click to enter the forum to participate in the discussion. As the topic is updated they will see new entries in the RSS feed.

Schedule Feed

Schools, clubs and organizations will often use feeds to communicate meeting times, places and events that might be occurring. The RSS feeds are often used to publicize events, notify the community of schedule changes or meeting agendas.

Discounts / Specials Feed

Retail and online stores have begun using RSS feeds to deliver their latest specials and discounted offers. Some online retailers have taken this a step further, allowing users to create their own feeds based on keywords or phrases.

For example, this service will generate a URL than can be entered into a news reader. The feed is updated each time an item is added to Amazon that meets the specified criteria or keywords Amazon Search Feed http://www.oxus.net/amazon/

Ego / News Monitoring

Companies or individuals interested in receiving headline news based on a specific brand or keyword can use RSS feeds to monitor news sources.

For example, users can use the following tool to create a feed that will allow them to receive filtered news from Google News. They will only receive items related to a specific keyword or phrase they setup http://www.justinpfister.com/gnewsfeed.php

IndustrySpecific RSS Feed Uses Include:

Technical professionals in specific industries have also developed RSS feeds as way to market, promote or communicate within their specific industries. In many cases, this has expanded their reach and increased communication with current and prospective customers and clients.

RSS feeds can be used by realtors to communicate the time and location for open houses, announce new property listings or promote decreased mortgage rates. Content feeds can also be used by universities to communicate sports scores or event schedules. Computer service professionals can create feeds to notify clients of potential security breaches, virus risks or outbreaks. Ultimately, RSS is molded to meet the communication needs of many sectors. Consider how RSS can benefit your business and supplement your communication needs.

RSS feed creation tool for publishers interested in creating fresh content FeedForAll http://www.feedforall.com.

About The Author

Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net and FeedForAll http://www.feedforall.com.

This article was posted on December 08, 2004

by Sharon Housley

The Copyright Debate and RSS

The Copyright Debate and RSS

by: S. Housley

RSS is commonly defined as really simple syndication. So, this means that any material contained in a feed is available for syndication, right? Well no, not exactly. It means that the content contained in an RSS feed is in a format that is syndication friendly, if the copyright holder allows for syndication. Offering a feed for syndication does not in fact grant any legal rights to anyone to reuse the feeds content beyond what the Copyright laws grant as Fair Use.

In practice, while your feed might legally be protected, you could literally spend weeks attempting to protect the contents of your feed. Legal gray areas are introduced with Search Engines indexing feeds and RSS Feed Directories including copywritten feeds, in their categorized directories. How do you distinguish between a legitimate search engine, RSS directory and someone simply reproducing the contents of a feed for personal gain? Legally how can you defend against one and not the other?

One can ask whether it is legally is it wrong to reproduce content in a feed. Morally is it wrong? Does the site have a purpose or value outside of the syndicated content? Is the aggregation of topic specific feeds in itself a value?

If you use the feeds for content and label the site a directory does that make it any more legal? What about personal web aggregators? If it is for personal use,is it OK?

Take a look at the following topic specific feed directories:

Financial Investing http://www.financeinvesting.com

or

Security Protection http://www.securityprotection.net

One could argue that the above sites do in fact provide value, aggregating and categorizing related topic specific feeds in a single location. In fact those in the security sector of the finance arena might find the above sites of significant value but what of the content creators?

Laws and Technology Collide

Most people publishing content via RSS support republication of feeds. Because the technology is fairly new, the laws and legalities are still murky. It is assumed that content in RSS is protected by copyright laws but let us not forget the Internet is global and their is not a centralized body governing what is right or what is wrong. Not only does law and technology collide the laws of different countries, those creating the feed and those displaying the contents of the feed may contradict each other. It is for this reason, I would advise that publishers using RSS to assume that the contents of their RSS feeds will be syndicated and replicated.

Tips and Tricks to Protect Your Feed.

That is not to say there are not things that can be done to protect feeds. At the end of the day being proactive is the best way to protect intellectual property.

Part of feed protection is ensuring that appropriate credit is given, this can be arranged by including a copyright assignment in the final line of the Item Description field.

Additionally you can include links back to your website in the Item description field.

Use teaser copy in the RSS feedกs Item description field, linking back to your website which contains the full contents of the post.

At the end of the day, protecting the contents of a feed can be daunting and limiting. Controlling your contents to ensure appropriate credit and links are included is critical.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

This article was posted on August 17

by S. Housley

What the Heck is RSS and How Will it Help Me?

What the Heck is RSS and How Will it Help Me?

by: Rosalind Gardner

RSS, RSS, RSS… you hear the constant chant, but who really knows what the heck RSS means?

Although it originated in 1997, most folks still don’t know how RSS works, and want to know กWhat is RSS?ก and กHow will it help me?ก

I had only a very cursory understanding of RSS until last week, yet when trusted colleagues start telling me that itกs an effective way to get traffic to your site, it was time to learn more.

So what is RSS?

RSS stands for ‘real Simple Sydicationก and is a way for you to publish (or กfeedก) กwhatกs newก information about your site. A single item will typically include a headline, a snippet of content and a link to your site.

Using an RSS feed reader, anyone who has subscribed to your feed, will be notified when you publish new items to your feed.

There are many RSS feed readers, also known as กaggregatorsก, to choose from. I started off with กFeedReaderก, which is a freeware application for Windows.

Get it at:

http://feedreader.com

After trying out a few other readers, Iกve now settled on กFeedDemonก which was written by Nick Bradbury, the creator of TopStyle and HomeSite.

You can get FeedDemon which comes with a 20day freetrial period at:

FeedDemon.com

Hereกs a good list of the readers available:

http://www.2rss.com/readers.php

RSS is published in XML format. All that means is that the extension used is ก.xmlก, without the quotes. So, for example, my new feed is located at:

http://www.netprofitstoday.com/blog/wprss2.php

If you go to that page, without using a reader, youกll see mostly gobbledygook. Look closer and youกll see that the coding starts to make some sense.

Hereกs an example of how a single news กitemก appears on an XML page:

How to Lose 14,000+ List Subscribers Overnight

Not only can you lose a guy in 10 days, you could lose

14,000+ of your subscribers OVERNIGHT. Learn how to avoid making this costly mistake.

http://netprofitstoday.com/_npc/20041214.html#mistake

List Building

Thu, 16 Dec 2004 09:09:07 0800

When you use a feed reader, such as those mentioned above, youกll see the feed in its proper, easytoread format.

To create the XML page, I used กFeed for Allก, an RSS feed creation tool. The กFeed for Allก software also comes with a free trial and is available at: http://feedforall.com/

Hereกs how the item above appears in an RSS reader.

How to Lose 14,000+ List Subscribers Overnight

Not only can you lose a guy in 10 days, you could lose 14,000+ of your subscribers OVERNIGHT. Learn how to avoid making this costly mistake.

The title, กHow to Lose 14,000+ List Subscribers Overnightก, is linked to http://netprofitstoday.com/_npc/20041214.html#mistake which readers can click to read the full article.

So far, so good, but how do you get your feed published so people can read it?

There are a huge number of RSS directory sites. At the top of the heap in a Google search, I found Robin Goodกs กRSSTop55 Best Blog Directory And RSS Submission Sitesก See it at:

http://www.masternewmedia.org/rss/top55/

So, in a nutshell, get a reader, and an RSS creation tool. Create your feed and submit it to the directories.

Traffic to your sites will increase and so will your revenues. Real simple (syndication).

This is a cursory overview of how RSS works. I confess that I did a considerable amount of reading to come to that understanding.

Here are the 2 resources I found most useful:

Paul Shortกs ebook is a comprehensive work on everything you wanted to know about RSS and blogging, and probably more.

http://NetProfitsToday.com/rsspaulshort/

Although it won’t give you a กhowtoRSSก explanation, I also found Dr. Maniกs 41 ideas on how to profit using RSS feeds quite valuable.

http://NetProfitsToday.com/rssdrmani/

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com.

This article was posted on March 30

by Rosalind Gardner

Use Blogs and RSS Feeds to get your New Sites and

Use Blogs and RSS Feeds to get your New Sites and Pages Indexed Fast!

by: Craig Desorcy

They say its a dog eat dog world out there. Everyone is fighting for their right to lead the pack. Cyberspace has it’s own virtual rendition of this cliche…search engine optimization. Marketers around the globe are struggling to get their products at the top of search engine listings. They go to great lengths to produce material with high keyword density in an attempt to entice robotic spiders to visit their sites.

Robert was in over his head. He’d posted projects on freelance websites hoping to hire writers to supply him with keyword dense content. This was his fourth attempt. Good writers were worth their weight in gold. The only problem was that he didn’t have much of the gold stuff to throw around. He’d taken a chance, and accepted the bid of someone he knew wasn’t topquality, but hey, they fit his budget.

Two weeks later he was still editing and rewriting…and grumbling and growling. Where did these people learn to write anyway? The ring of the telephone interrupted his fuming. It was his long time friend Dave…excited and ready to talk. Dave had discovered the backdoor into search engines…

Imagine yourself an oldtime bank robber appearing at the bank’s back door only to find it wide open and a welome sign attached. Wow! How much easier can it get? …no risks, and nothing to keep you from making a quick getaway with lots of cash. RSS feeds and blogs are exactly that…an open door to search engines like Yahoo! They costs you nothing and present a norisk invitation for quick results!

Did I mention quick results? We’re talking really quick results! Compare the time and effort Robert invested into getting his site recognized by search engines to what RSS feed and blog users are spending…minutes, yes minutes! Bloggers spend a short time creating a few paragraphs of content that is quickly broadcast around the world with RSS feeds, and get better results than other SEO methods. People everywhere are saying, ขWOW! MY site was indexed within hours after I employed RSS feeds!ข

( Fast and Easy Way To Get Blogging and Using RSS Feeds Click here> http://www.effectiveinfo.com/blogsrss.html )

How much time have you wasted in your attempt to increase web traffic to your site? That’s what I thought…too much. I won’t bother to ask how much money you’ve wasted we’ll try to keep things on a more positive note. You really don’t need to employ an SEO company, or like Robert attempt to do it yourself. You can have your site indexed and sending traffic your way today!

Hang on just a second…before you get started, there are a few secrets to making your blogs and RSS feeds more effective. SHHHH…if you can slip keywords from the news headlines into your daily blog…nod, nod…your blog will be sure make more appearances around the world. Now, go make it happen!

About The Author

Fast and Easy Way To Get Blogging and Using RSS Feeds

Click here> http://www.effectiveinfo.com/blogsrss.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

Innovative Business Use of RSS as a Technology

Innovative Business Use of RSS as a Technology

by: S. Housley

RSS, or Really Simple Syndication, is a new way to broadcast corporate news and structured information. RSS offers a quick, easy corporate communication channel. The RSS contents are published as a feed and the feedกs content keep customers, partners and journalists abreast of corporate news and information. The RSS feeds are read using a tool referred to as a news aggregator, or an RSS reader. The aggregator periodically checks to see if the RSS feed has been updated. As the feed is updated, new information will automatically appear in the RSS reader.

While RSS was at one point only considered to be a means to deliver news headlines, RSS has quickly become a powerful medium to disseminate all kinds of information. As traditional marketers are attempting to rein in content delivery, measuring email open rates, clickthroughs and conversions, Internet users are fighting to gain control over the content they receive. Savvy marketers and business owners are using RSS as a way to improve corporate communication and increase their external exposure and brand appeal.

What is the enclosure tag?

RSS 2.0 is quickly becoming the definitive RSS standard, all because of its support for the enclosure tag. The enclosure tag is an optional field in the RSS 2.0 specification that allows the feed publisher to include a link to a file. The file can be just about anything. Businesses have seized the opportunity, including tutorials, streaming audio lectures, PDF proposals, Power Pointâ„¢ presentations, podcasts of sales meetings, and advertising portfolios among other traditional uses for RSS.

Many businesses have yet to realize the potential hidden in the enclosure field. The implications and power of how RSS can be used is really aweinspiring. Consider the following business uses for RSS:

PDF Documents Consider broadcasting meeting agenda notes or documentation as a PDF included with a feed, allowing interested individuals to access information without having to deal with cumbersome email attachments.

PPT Presentations Presentations can easily be distributed in a feed enclosure. The added benefit is that presenters using Power Pointâ„¢ will not have to lug their notebook to a meeting to present they can manage the presentation from an iPod or similar handheld that reads RSS feeds.

Video Video or streaming video are both possible via the enclosure field. Have lectures or even political debates come to life with the added video component.

Audio Audio content does not mean that feeds are limited to your favorite songs. Podcasting is the coined term for audio content contained in a feed and can include language instruction, talk shows or editorials.

Images Imagine realtors using the enclosure field to display photos of homes to interested buyers. Now they can carry a lightweight catalog with them to show potential buyers at a momentกs notice.

Downloads Consider an information technology department in a large corporation conducting proprietary software updates, including executables or zip files in the enclosure field which allow users to update the software at a convenient time.

Feedreaders are playing catch up

RSS news aggregators were initially designed to receive textbased content. As users find outsidethebox uses for RSS, developers of RSS readers are struggling to release new versions that support the enclosures businesses are eager to use.

FeedDemon, a popular RSS reader, has recently added support for every type of enclosure in their latest release. They have created a safe list that can be customized to include specific types of file types like PDFs. This will automate downloads of files that are deemed กsafeก. This was clearly designed with security in mind, to prevent automatic downloading of executables.

Businesses are revolutionizing RSS as a communication medium. While some traditional businesses are struggling to include monthly newsletter summaries in an RSS feed and reap the benefits of RSS, other innovative businesses are adopting incredibly creative uses for both internal and external corporate communications.

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

sharon@notepage.net

This article was posted on March 08

by S. Housley

How Podcasting Works

How Podcasting Works

by: Sharon Housley

It has been said that in October of 2004 a Google search returned less than 6,000 results for the term กpodcastingก. Today, a similar search yields more than 857,000 results. Like the blogging phenomenon, podcasting has come out of nowhere and attracted an enthusiastic following.

While some traditional radio talk shows have begun providing podcasts of their regularlyscheduled broadcasts, the bulk of the podcasts that have cropped up tend to be independent broadcasters who have a fascination with technology. As a result, some podcasts are a little rough around the edges. Nonetheless, it is clear that the technology provides a significant opportunity and potential. Even naysayers believe that podcasting is more than a passing fad.

Podcasting is RSS that is used to syndicate and distribute audio files. Podcasting contains an audio file in the RSS feedกs enclosure tag. An enclosure tag is used in RSS feeds to include certain types of files. The file contained in an enclosure tag can be: an image, a data file, a video file, or an audio file. Podcasting specifically refers to RSS feeds that contain audio files in their enclosure tag. The RSS version that currently supports enclosure tags is RSS version 2.0. All podcasts are currently created using this specification.

The benefit to podcasting is the fact that users can sync content with their media player and listen at a time and a place of their choosing: radio on demand. And while this technology is not limited to music, it seems to be the area that has received the most attention.

Podcasting is generally inexpensive to implement. Investment in a good quality microphone will ensure that the recording is audible. Depending on knowledge and experience, some podcasters invest in audio conversion, compression and audio editing software applications. Also, web space bandwith and software to create the feed for the podcast is needed. All in all, the initial expense is relatively small.

Publishing Podcasts

In three simple steps, independent broadcasters can have their voice heard:

Publishers create audio content, posting it on a website for listeners.

Create or edit an existing RSS feed including a link to the audio file in the กenclosureก field of an RSS 2.0 feed, uploading it to a website.

Tell the world that a podcast is available.

Listen to Podcasts:

In three simple steps web surfers can listen to podcasts:

Download a news aggregator or RSS reader that supports podcasting or sync a wireless device like an iPod with your computer.

Enter the URL of the podcast feed into the news aggregator or podcast management software.

As new items appear in the aggregator, review the podcastกs description and listen to those that are of interest.

As popularity increases it is likely many voices will be drowned out, but for now, an independent broadcaster with a microphone and unlimited bandwith can make a name, create an image and change the world.

Useful Tools for Podcasting:

Create podcast feed http://www.feedforall.com

News aggregator supporting podcasts http://www.feeddemon.com or http://www.primetimepodcast.com

See also Podcasting Tools http://www.smallbusinesssoftware.net/podcastingtools.htm

Copyright 2005 Sharon Housley

About The Author

Sharon Housley manages marketing for FeedForAll http://www.feedforall.com software for creating, editing, publishing RSS feeds and podcasts. In addition Sharon manages marketing for NotePage http://www.notepage.net a wireless text messaging software company.

This article was posted on April 13

by Sharon Housley

Add New Content to Your Website with RSS Feeds

Add New Content to Your Website with RSS Feeds

by: Craig Desorcy

RSS Feeds are the latest in cuttingedge tools for alert webmasters. Globally, consumers are gobbling up this latest trend. The convenience of being able to monitor all of their favorite feeds in one place carries tremendous appeal. Webmasters and marketers find RSS feeds equally as attractive. The instant widespread distribution of content updates becomes a breeze with RSS feeds. Many believe that in the near future, webmasters who don’t utilize this optimal communication tool will be in the minority.

Joe banged the desk next to his keyboard, making his coffee tilt precariously. He was irate to say the least. For the past 15 minutes he’d been browsing websites looking for that tidbit of information he needed to complete his presentation due in 25 minutes. His growls would have intimidated anyone less courageous than the typical mountain lion, but Joe was fed up. To make matters worse, he knew that he’d recently visited a site with the information. His inability to recall which of the thousand sites he’d perused in the last weeks had him boiling.

In the cubicle to the right sat Sally, ขalwaysontime Sally.ข How did she do it? It seemed that everything she looked for was at her fingertips and only a minute or two away. If he weren’t so galled by his inability to find that one lit bit of info, he’d ask her. Of course her eyes would light up, she’d snap her fingers and say, ขOh I know where we can find that!ข The thought irked him.

The secret to Sally’s seemingly pristine organization skills…you guessed it RSS feeds all posted to one page. She had her favorite news feed, her favorite blogs, the latest marketing and computer tech feeds, and even Garfield her favorite cartoon all posted to one page. When it came time to look for a tidbit of information, Sally knew right where to go. In fact the last time, she’d had to spend time using search engines was when her cat had fleas, and she wanted to find out which flea shampoo was most effective.

Now, as a webmaster this information is highly valuable. Wouldn’t you love to have direct contact with your consumers on a daily basis? You would no longer be fighting with overzealous spam filters who ate your valuable updates for dessert! Your loyal consumers would never have to search, and be distracted by other appealing adds. Your latest news and products would before their eyes immediately and unhindered.

( The Easiest Way To Add RSS Feeds Go To http://www.effectiveinfo.com/AddRSS.html )

Okay, so you’ve made life easy for your consumer and found some room for profit in the process. How much do RSS feeds really benefit you? Literally, they will save you a fortune in time and money not to mention a hefty profit from increased web traffic. Let’s look at a few of the reasons why.

RSS feeds are easily changed and make updating your content so much easier. Not only can you make your loyal customers aware of your updates quickly, your updates will entice the spider to your web (a bit of a different twist, eh?). Literally, search engines are hungry for material that changes often, and will be drawn to your website more often by RSS feeds. This means more exposure, free advertizing, more traffic, and more money for you. A pretty good deal!

All right, now you know the secret to making life easier for yourself, and making a lot of extra money to boot. Enjoy, and…uh…you might want to wipe the coffee stains off your desk!

About The Author

For The Fast and Easy Way To Add RSS Feeds

Click here> http://www.effectiveinfo.com/AddRSS.html

This article is copyright © Craig Desorcy

Craig Desorcy is an Internet enthusiast who Lives and works in Japan, spending most of his free time on the internet running his blog and websites of interest.

Craig(at)effectiveinfo.com

This article was posted on February 05

by Craig Desorcy

Using QuickSub To Make It Easier For Your Visitors

Using QuickSub To Make It Easier For Your Visitors To Subscribe To Your Feed

by: Allan Burns

You can make it easier for your visitors to subscribe to your RSS feed. With a free and easy to install javascript function you can add the QuickSub feed button to your webpage in just a few minutes. Let me show you just how easy it is.

QuickSub is a javascript mouseover function that produces a list of RSS feed readers that you can use to subscribe to your RSS news feed with one click. You can see it in action on my RSS resource site, just move the mouse over the subscribe link. You should see a list of RSS feed readers. If you click on one of the news reader links it will open up that RSS reader and add this feed to it. You will need the particular news reader installed on your computer for this to work. So for example if your visitor uses SharpReader as their RSS reader then they would click on the Sharpreader link and this would add your feed to your visitors RSS reader.

To use QuickSub on your site you will first need to download the javascript and CSS files from QuickSubs site. The file is compressed so you will need to unzip the file which will leave you with quicksub.css and quicksub.js as well as a sample html file.

Upload the CSS as javascript file to your server. Now you will need to add some code into your web pages. You will need to do this for all of the pages that you wish to use QuickSub on.

Please note that in these examples I have used square brackets instead of angled brackets.

First you need to copy some code to call the CSS file. Add this line with your head tags.

[style type=’text/cssก] @import กquicksub.cssก; [/style]

Then copy this code into the body of your page.

[div id=กquickSubก style=กposition:absolute; visibility:hidden; zindex:1000;ก onMouseOut=’return timeqs();ก onMouseMove=’return delayqs();ก][/div]

[script language=กJavaScriptก src=กquicksub.jsก][! quickSub (c) Jason Brome ][/script]

Then where you want to use QuickSub place this code in the body of your page.

[a href=กhttp://www.sitename.com/rssfeed.xmlก onmouseout=’return timeqs();ก onmouseover=’return quicksub(this, กhttp://www.sitename.com/rssfeed.xmlก);ก]Your link text here[/a]

You just need to replace the path with the path to you RSS feed and enter you own link text. All is left now is to upload your modified page to your web server and the new QuickSub javascript will be active.

About The Author

Allan is the webmaster at NewsNiche an RSS resource for webmasters. Learn how to use RSS to attract and retain visitors to your site.

This article was posted on April 21

by Allan Burns

Googlebot Won’t Go Home

Googlebot Won’t Go Home

by: Tony Dean

I have กGooglebotก crawl my site every day like a dispossessed spirit that can’t leave.

It was not always like this, I would go for a month or more before he came to my site and then would only crawl a few pages and leave again.

This has been going on now for two months or more, Iกve been watching the stats on my server everyday seeing just where he goes. He will crawl a few pages one day, and the next some other pages, and then finally leave until the morrow. After just three or four weeks, I noticed I got an infestation of lesser bots calling as well, some I have never heard of before, they seem to follow กGooglebotก as though he is the Pied Piper of Hamelin.

What caused this infestation of bots?

Well, I got interested in rss feeds, I thought กWhat a good tool for drawing traffic to my site.ก

So I studied up on rss feeds until I understood what was involved. Now I am no ‘techieก, and the most programming I do is html in กNotepadก, making my own web pages.

Rss feeds use a similar language called xml, so it was easy to understand for me, and I was able to quickly make up an rss feed page in กNotepadก, placed it on my server, downloaded a กfeed readerก software, opened it up, placed the address of my feed in the กfeed readerก, and up came my rss feed in the reader. It was so easy I wrote an ebook to tell everyone how to do it, itกs called ‘really Simple RSSก.

There are many rss directories and syndication services that I submitted the address of my rss feed to, so other people can look at the feed in their กfeed readerก and see what articles I am posting.

Some of the กsubscribersก to the feed actually come and visit my site to see what itกs all about, which happened almost straight away after I submitted my feed.

In less than 36 hours, กGooglebotก found my feed!

In a little over two days later Yahooกs กSlurpก bot found my feed, and from there on they have both been crawling my site with the lesser bots every single day.

They crawl everything, they crawl all my pdf ebooks, they look at a few pages in กWebmasters Cornerก, they even look at my กBonus Reportsก, and even descend the staircase into my กSecret Vaultก!

When will they go home and stop prying into my little secrets?

I know I encourage them like leaving cheese for a mouse, by putting more pdf files, software and ebooks on my site every day, so I suppose the poor bots can’t ever keep up!

I found out that like mice like cheese, that กGooglebotก likes my pdf files, he has been fitted with digital spectacles so he is now able to actually read keyword rich pdf files all the way through to the end! So he likes pdf files.

So I have obliged him!

I put 85 pdf files up on my server one night just to keep him happily reading! I have put many more up on the server since, and will continue to create more pdf files of classic authors for free download, just to keep him calling with his กfriendsก.

Isn’t this a laugh?

Itกs like taking in a stray dog, feeding him, housing him, and the dog loosing the ability to wander off again and finding you have got a lodger for life.

My siteกs ranking has risen considerably both in Yahoo and Google, but for some reason that escapes me for the time being, my ranking rose more quickly in Yahoo and they rank it much higher than Google. I may well find the reason for this before long and put it in another article.

So if you are a web site owner struggling to get noticed by the web bots, don’t put it off much longer, put up an rss feed with articles about your products or service and not only will กGooglebotก call with his กfriendsก, but actual live people will call too.

About The Author

Tony Dean runs a web site selling ebooks and software at: http://www.ebooksales.com

Subscribe to his ezine just send a blank email to: ebooksales@aweber.com

This article was posted on October 21, 2004

by Tony Dean

How To Display RSS Feeds On Your Website

How To Display RSS Feeds On Your Website

by: Allan Burns

This article is intended as a guide for webmasters who want to display automatically updated content on their website in the form of RSS feeds. In this article I will cover the easiest method to implement using javascript for displaying RSS on websites to create additional dynamic content. This will allow you to display headlines from syndicated content around the web on your website.

RSS to Javascript.

By far the easiest method is to use client side javascript to parse and display the headlines on your site. To achieve this all you need to do is cut and paste some HTML or javascript code into the web page where you want the RSS feed headlines to display.

To achieve this there are several sites that offer a free service that will allow you to select a few options to choose your feed source and display formatting parameters. You will then be presented with some javascript code that you can cut and paste into your website.

Now before I give you the address of the sites that offer this service freely there are a few points I need to clarify with you. Although you will achieve your goal of displaying dynamic content on your site in a few short minutes there are some downsides to this method.

Javascript is not search engine friendly.

As you may or may not already know, javascript is not visible to search engine spiders. They will not see the RSS feed you have parsed into your site and so this will not benefit you if you are doing this to better your search engine rankings.

You are using a third party service.

The second potential downside is that although the javascript is on your site you are actually calling a script on another server. This could lead to a couple of potential problems. If the server is busy it will mean the news feed will take longer to display on your site. The other point is if the third party server fails or disappears altogether then your feed will not be displayed at all.

In summary there are a few downsides, but if you do not code and want some feeds on your site quickly then this is the way to go. Ok, so now you understand what is involved here are the links to the sites that provide the free RSS to javascript service. All you need to do is follow the on site instructions.

Feed2JS

RSS2HTML

RSStoJavascript

FeedSweep

RSS Xpress Lite

About The Author

Allan is the webmaster at http://www.newsniche.com an RSS resopurce for webmasters. Learn how to use RSS to attract and retain visitors to your site.

This article was posted on April 08

by Allan Burns