Organic กNaturalก Search Engine Optimization versu

Organic กNaturalก Search Engine Optimization versus PayPerClick Search Engine Advertising

by: Matt Hockin

When you purchase visitors or ขclicksข from a search engine, this is called ขpayperclickข (PPC) search engine advertising (or PPCSE). PayPerClick Search Engine Advertising allows you to quickly get top search engine placement by ขbiddingข (paying) for keywords related to your product or service.

ขOrganicข or ขNaturalข search engine optimization (SEO) is accomplished by optimizing your web pages and by increasing your ขlink popularityข by acquiring or paying for links that point to your web site. This gives you high rankings at the Search Engines for your chosen search terms.

In this article, we will explore the strengths and weaknesses of both methods of search engine marketing.

ขNaturalข Search Engine Optimization

Today, there is a big myth that natural search engine optimization is inexpensive and easy. For example, if you wanted your web site to rank high for the keyword phrase ขlife insuranceข or ขdebt consolidationข you’re going to need to budget a minimum of $50,000100,000 a year!

Yet still, natural search engine optimization usually gives you a much higher return on investment than pay per click. This is true for two main reasons:

1. More searchers click the natural search engine results versus the pay per click ads, so you’ll get much more traffic for less.

2. One of the biggest factors to improving your rankings with natural search engine optimization is by boosting your ขLink Popularityข by acquiring or paying for links that point to your web site. These links give you lasting results by giving you top rankings and traffic from the search engines. Plus, the links themselves will provide a significant boost in long term traffic.

With that said, the biggest weakness of natural search engine optimization is the time required to generate links and ขtweakข your web pages and keywords to get those prized high rankings you so desire. It can literally take 3 months or more to finally enjoy the benefits of your search engine optimization campaign.

Pay Per Click Search Engine Advertising

The biggest benefit of pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to กramp up.ก

Depending on your traffic goals, you can budget $100 or $100,000. PPCSEs also give you the added benefits of being able to quickly test your web site and track your conversion rates (leads, optins, and sales) and turning keywords (visitors) on and off easily.

So, as a short term strategy pay per click gives you the clear advantage over SEO. But, the disadvantage is the cost involved. Depending on the market demand for your keywords and clicks, your PPCSE campaign can generate tons of traffic and can cost hundreds, even thousands per day. With various optimization strategies you can lower your costs, but over the long term natural search engine optimization will give you a higher return on your marketing dollar.

In Conclusion

The golden rule in marketing is that you should constantly strive for maximum results and ROI for your budget. In other words, if your marketing is making you a profit even if it’s a thin profit it’s worth it. By this model, pay per click is worth doing, but overall pay per click will leave you with thinner margins.

The reason for conducting a natural search engine optimization campaign is to significantly increase your margins over the long term.

By Matt Hockin

Interactive Marketing, Inc.

http://www.interactivemarketinginc.com

About The Author

Matt Hockin is President of Interactive Marketing, Inc., a small business marketing consulting company and the editor of the Interactive Marketing newsletter, one of the Internet’s leading free small business marketing newsletters. Subscribe now at http://www.interactivemarketinginc.com.

This article was posted on November 08, 2004

by Matt Hockin

Blogs: Why, Where and How

Blogs: Why, Where and How

by: Amitabh Shukla

So you have heard about the blogs or you are sure you are now going through one of the blog. You might have seen blogs in the search results and would not have noticed it. Yes blogs are now making news but still a large number of people consider them as online diaries or a political mouthpiece. What about the business blogs that is lately surfacing on the web sphere? Top companies like GMกs Fastlane blog is there to prove the point that blog works. The problem is that regular media is not accepting it as one of the most promising medium, which could be as powerful as the newspapers, or tv channels in the future. Thanks to RSS, blog contents could be read via email as and when it is published.

Now the point is that why you should opt for a blog if you have a fullfledged website. How a blog will raise the profile of your business or could enhance brand of your organization. Lets look at the broader picture of the business blogs and why Internet marketers are so interested in this.

Search engine is still a mystery to most and blogs are ranking well in search engines without going into intricacies of the search engine optimization. You have a small business and no budget to make your companyกs online presence. No problem, signup for a free blog account at blogger.com without any prior knowledge and you are ready to go. This is the power of blog, inexpensive, fast and simple with minimum efforts on optimization.

You just created a blog and posted your first article. You want to optimize your blog. Just submit it to blog directories, which are very friendly and accept the submission within few days. Just remember to post 23 articles per week to get the search engine spiders to your blog regularly. If you write quality articles then you have to just wait for a month or so and free backlinks will start pouring in.

Major things you should remember for your blog success are:

23 articles per week

Write on only one specific Industry of your interest

Concentrate on one keyword per posting

Remember pinging your RSS feeds to major blog search engines and feed directories

Give quality to your visitors

Once your blog is famous, signup for adsense and earn for the time you spend on bloggging.

About The Author

Amitabh Shukla

Personal blog for the author is at http://seoexpertindia.tblog.com

amitabhseo@gmail.com

This article was posted on March 25

by Amitabh Shukla

Keywords are the ขKEYข to a Profitable Web Site

Keywords are the ขKEYข to a Profitable Web Site

by: Gail Kaufman

The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your web site. Think about things that you find interesting, are passionate about or that leverage your skills. Once this is done you are ready to find out which topic on your list will be the most profitable to pursue.

Keyword Research

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

2. How are people searching for your topic? For example, if your theme is ขJapanese foodข how are people searching for information? Are they typing in ขJapanese recipesข, ขlow sodium miso soupข, ขhistory of Japanese foodข, ขJapanese food in NYCข, etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

3. How many sites will you be competing with – does demand outstrip supply or vice versa? Right now your job is to build huge lists of highdemand, lowcompetition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.

You cannot cut corners at this stage of the process or your business will suffer. This can be slow, tedious work but fortunately there are some good tools to help you automate your keyword research and help find the most profitable keywords to build your content around. There are some good free tools to help you make light work of this including Search It! and Overture. More comprehensive tools that provide demand, supply and profitability data that help you find profitable niches include Brainstorm It! from Site Build It! and Wordtracker.

Keyword Optimization

You may have heard the terms ขsearch engine optimization (SEO)ข, ขkeyword optimizationข, ขpage optimizationข, etc. Basically, they all refer to the same thing – making sure your pages have the right amount of keywords, placed correctly, to effectively get your site ขspideredข or found by the search engines, such as Google.

Repeating keywords throughout a site is just as important as choosing the right keywords. If you use the keywords too often the search engines will ignore them; if you don’t use them enough the search engines will not find and index them properly.

The main keyword, in our example ขJapanese foodข, should be used as part of the domain name and in the title tag of the HTML code for the page. It should also be used in the heading of the page where you tell visitors what the page is about. Also, most SEO experts agree that it is best to put your keyword in the first and last sentences of your page.

As for the body copy, there are some good rulesofthumb that help you achieve the correct กkeyword densityก or keyword repetition. Many experts say you should use the 4% 7% rule (approx. 25 words in a 500 word document). However, don’t use a single keyword over and over or your copy will seem forced. Instead, weave in some variations of the keyword (e.g. plural forms, synonyms) to ensure your content flows well and makes sense! Simply filling up a site with your keywords will not fool the search engines; rather, it may be considered spamming and your site can get banned!

Many people say that content is king, but in fact, it’s content that is keyword rich that is king. It is absolutely critical to find your best keywords and use them in the right way to attract targeted traffic. It takes some time and practice but if you persevere your web site will be built on a strong foundation.

About The Author

Written by Gail Kaufman cofounder of http://www.websitedesigngenius.com

Visit her site for information, free valuable ebooks and practical tips on how to build an affordable and profitable web site with no technical skills.

This article was posted on August 24

by Gail Kaufman

The Mystery of the Magical Keyword Density Formula

The Mystery of the Magical Keyword Density Formula

by: Karon Thackston

Keyword density. When it comes to SEO copywriting, this has to be one of the most talked about subjects. Why? Because keywords are the very foundation of search engine copywriting. Without keywords we wouldn’t even have SEO copywriting. Because keywords (or more accurately, keyphrases) play such an important role in search engine copywriting, it might make sense that there are certain rules and regulations certain formulas that should be followed. It might make sense, but, I’m sorry to say, the mystery… the magic… is more like a myth.
I have a guess as to where these magic formulas come from. Someone brags to their friend that they got #1 ranking for a particular keyphrase. The friend studiously looks over the site and starts taking notes. ขHe used this phrase eight times in a 500word piece of copy. He put the keywords in here and there and over here, too. That means you have to put keyphrases in these places and reach a keyword density of 1.6% in order to get a #1 ranking.ข Not so! Let me explain why keyword density formulas don’t fly.
Copywriting Is One Piece of the Search Engine Optimization Formula
Copywriting, in my opinion and the opinions of respected search engine optimizers, is 1/3 of the puzzle; but there are other pieces to the puzzle, too. What about coding and linking? Those are two extremely important factors that also come into play.
*IF* copywriting were the sole factor, then maybe just maybe keyword density formulas might be a reality instead of a fable. But alas… it isn’t.
Keyword Density Formulas Are Unproven
Go to any search engine. Type in your primary keyphrase. Look at the results that fall into the number one through five slots. Do they all have the same keyword density? No. Some have higher levels, some have lower levels.
If keyword density formulas were carved in stone, every single site in the top 10 would have the same keyword saturation levels. But alas… they don’t.
All Keyphrases Aren’t Created Equal
Think about the competitiveness of the various keyphrases on the Internet. You have some like ขsearch engine marketingข that are exceptionally competitive. Then there are others like ขsushi restaurant in Charlotte, NCข that aren’t. You have to account for how many other sites you’ll be battling with when you write search engine copy.
Positioning of Keyphrases
In addition to the number of times a keyphrase is used, you need to pay attention to *where* your keyphrases are used. While it has not been proven to my knowledge, it is strongly suspected that keyphrases that have special formatting carry additional weight. By special formatting I mean bold, italics, in bulleted lists, in tags, etc. As I said, this has not been proven. Again, go to your favorite search engine and type in a keyphrase. If formatting and positioning were a carvedinstone rule, all the sites in the top 10 would be using these tactics. But alas… they aren’t.
Why the Myths?
I understand why people want formulas. Having hard and fast rules to follow means, if you apply the formula, you know you’ve done the job right and you can’t fail. The problem is there isn’t just one right way to create search engine copy. There are as many ways to write SEO copy as there are sites on the Web.
Am I holding back? Am I trying to protect my highly classified industry copywriting secrets? Not at all. In fact, go to my site at http://www.marketingwords.com. Visit the portfolio section. If I had a fiercely protected secret that I was holding out on, all the sites with SEO copy in my portfolio would have the same keyword density. But alas… they don’t.
What DOES Work?
So after I’ve dashed your dreams, the least I can do is give you some insight into how *I* write SEO copy. I don’t do any or all of these in any particular order. I don’t do them all every time I write. I am NOT saying that you should do all of these things every time you write.
1) If possible, I try to include keyphrase(s) in the headline and subheadlines. If it doesn’t make sense, if it sounds odd, I don’t include them.
2) When it flows, I include keyphrases roughly once or twice per paragraph. Do I count words? Do I run keyword density ratios? Never! I just eyeball the page to see if it looks right.
3) This I do EVERY time I write… I focus on natural language. If the copy sounds forced or stiff after including keyphrases, I scrap it and start over. Read your copy out loud. If it sounds stupid or redundant to you, it will sound stupid and redundant to your site visitor. Don’t compromise the flow of natural language for the sake of search engines. What good will number one rankings do if as soon as visitors get to your home page they click away because the copy is so awful? All the number one spots in the world won’t pay your grocery bill. You ultimately have to have sales and that means winning over your human visitors.
4) If possible, I try to include keyphrase(s) in bold, italic, bulleted lists, or in other text that is specially formatted. If it doesn’t make sense, if it looks funny or sounds odd, I don’t include them.
So that’s it. Are those feelings you had when you learned there wasn’t a Santa Claus or Easter Bunny coming back? Sorry. I truly am. But it’s for your own good. If you’re going to be an effective search engine copywriter, you have to learn the truth. Relying on myths will only hold you back. Now pick yourself up, dust yourself off, and get moving on that next numberoneranking page.
by Karon Thackston © 2004

http://www.copywritingcourse.com/keyword

About The Author

Copy not getting results? Learn to write SEO copy that impresses the engines and your visitors at http://www.copywritingcourse.com. Be sure to check out Karon’s latest ereport ขHow To Increase Keyword Saturation (Without Destroying the Flow of Your Copy)ข at http://www.copywritingcourse.com/keyword.

This article was posted on July 12, 2004

by Karon Thackston

Dealing With Search Engine Stress In A HomeBased

Dealing With Search Engine Stress In A HomeBased Business

by: Kirk Bannerman

As a member of several search engine optimization forums, I have recently noticed (especially since Yahoo recently decided to try their hand at competing with Google) that the stress level of many webmasters has gone way up. This applies not only to webmasters involved in Internetbased home businesses, but to webmasters in general.

Additionally, it seems that many people that are in the business of search engine optimization (SEO) are, with good reason, going completely bonkers. As Google came on the scene in 1998 and quickly dominated the search business, website optimization became largely a game of shooting at a single target, namely, pleasing Google…for all intents and purposes, Google became the ก800 pound gorillaก of the search engine business.

Since the advent of search engines (particularly Google) spawned the whole SEO business, I guess its only fair that the search engine industry can once again turn the SEO business on its ear, and it seems now to be sort of a cat and mouse (not desktop) relationship that can get really interesting as we move forward.

Not only are there now several viable players (most notably Google, Yahoo, Microsoft and Ask Jeeves) in the search engine business, but they are all adopting different and frequently changing algorithms for determining the ranking positions for websites. The current game is that webmasters are trying to figure out how the various search engines perform the rankings and, on the flip side, the search engines are striving to be unpredictable to those webmasters and SEO firms.

For those people using websites to promote homebased businesses, it can be stressful constantly trying to determine กwhat the search engines wantก and agonizing over every downward fluctuation in rankings that their website may experience.

Looking forward in time, I think we can expect that rankings will fluctuate frequently and will not be at all consistent from one search engine to another. It will be quite common that for a particular search term a website might suffer a drop in position ranking for search engine กAก and an increase position ranking for search engine กBก at essentially the same point in time.

Rather than stressing out over every position ranking กwiggleก, a better approach might be to just focus on กwhat do visitors to my site want?ก. The search engines are striving to give their users a quality (relevant) search experience and if you are focused in giving visitors to your website what they are looking for, these paths will meet somewhere down the road.

You can save yourself alot of consternation by focusing upon the needs of the website visitors you are seeking to attract, rather than chasing the frequently changing ranking algorithms of several search engines. Focus on a single target instead of chasing several moving targets at the same time.

This article pertains to natural searches only, as paid search engine advertising is a completely different situation.

About The Author

Kirk Bannerman operates a successful home based business and resides in California. For more details, visit his website at http://businessathome.us

This article was posted on April 29, 2004

by Kirk Bannerman

The Art of Online Business Marketing

The Art of Online Business Marketing

by: Arthur

Marketing is a mind game where the advertiser seek to grad your attention with their advertisement.

Traditional advertising are via Television, Cinemas, Newspaper, Popular Magazines, Posters, Radios, Buses, Taxis etc.

Online Marketing via the Internet are Banners display, Text links, Email, FFA, Classified Ads, Search Engine, Pay Per Click Search Engine etc.

In order to understand more about the creature Marketing, it is best for you to start paying attention to the various form of advertisement that surrounds you wherever you are. Keep a little marketing note book with you and write down what attract your attention, why it attract you, how it influence your purchasing decision etc.

The concept of Marketing whether Traditional or Online is the same.

The challenge of all Online Marketer is to attract as many traffics to their sites as possible via the various means of Online Marketing Method.

There are no straight answer to successful marketing and you just have to keep learning and trying until you find a method that is suitable for you.

Many says that Banners are lousy and attract little clicks through but why does it still exists today. There are people who are successful in using Banners and those who are unsuccessful. A lots depend on the design of the banners. It is just like posters advertisement where you make used of colors, famous movies star, funny or interesting quote to attract attention.

For others, it may be Pay Per Click Search Engine. Pay Per Click Search Engine like Google Ads word provides you a constant flow of traffics if you make used of it wisely. You can start playing with it with an initial registration fees of 5.00. There are smart PPC expert who bids for certain keywords for 10 cents or lower while others bid it for 50 cents or higher. They do it by researching and bidding for less competitive keywords. They bring a constant flow of relevant traffics and sales by studying and researching on how people search. With PPC Search Engine, you don’t have to worry about the ever changing Search Engine Ranking algorithm anymore.

For example, Assuming you are selling Power Ranger related products, instead of the competitive expensive keywords Power Ranger, you can try different combination of less expensive keywords such as:

power ranger sports

power ranger song

free game power ranger

blue power ranger

power ranger white

As you can see, different people can be good at different Marketing method. There are no one size fit all method. It is all about trail and errors no matter which method you used.

Wishing you success in your Online Business Marketing.

By © Arthur, The Online Biz Home

About The Author

Copyright © Arthur

http://www.sapbasisabap.com/homebusiness/

Grow Rich by Operating a Successful Work At Home Online Business.

This article was posted on September 14, 2004

by Arthur

Googleกs New SEO Rules

Googleกs New SEO Rules

by: John Metzler

Google has recently made some pretty significant changes in its ranking algorithm. The latest update, dubbed by Google forum users as กAllegraก, has left some web sites in the dust and catapulted others to top positions. Major updates like this can happen a few times a year at Google, which is why picking the right search engine optimization company can be the difference between online success and failure. However, it becomes an increasingly difficult decision when SEO firms themselves are suffering from the Allegra update.

Overoptimization may have played the biggest part in the dropping of seoguy.com from the top 50 Google results. Filtering out web sites that have had readability sacrificed for optimization is a growing trend at Google. It started with the Sandbox Effect in late 2004, where relatively new sites were not being seen at all in the Google results even with good keyword placement in content and incoming links. Many thought it was a deliberate effort by Google to penalize sites that had SEO work done. Itกs a few months later and we see many of the กsandboxedก web sites finally appearing well for their targeted keywords.

With 44 occurrences of กSEOก on the relatively short home page of seoguy.com, and many of them in close proximity to each other, the content reads like a page designed for search engine robots, not the visitor. This ranking shift should come as no surprise to SEO professionals as people have been saying it for years now: Sites should be designed for visitors, not search engine robots. Alas, some of us don’t listen and this is what happens when search engines finally make their move.

One aspect of search engine optimization that is also affected in a roundabout way is link popularity development. After observing the effects of strictly relevant link exchanges on many of our clientกs sites recently, weกve noticed incredibly fast #1 rankings on Google. It seems Google may be looking out for links pages designed for the sole purpose of raising link popularity and devalues the relevance of the site. After all, if a links page on a real estate site has 100 outgoing links to pharmacy sites, there has to be a lot of content on that page completely unrelated to real estate. Not until now has that been so detrimental to a siteกs overall relevance to search terms. It goes back to the old rule of thumb: Make your visitors the top priority. Create a resources page that actually contains useful links for your site users. If you need to do reciprocal linking then keep it relevant and work those sites in with other good resources.

Keeping up with the online search world can be overwhelming for the average small business owner or corporate marketing department. Constant Google changes, MSN coming on the scene in a big way, and all the hype around the new Become.com shopping search function can make heads spin. But just keep things simple and follow the main rules that have been around for years. Google, as well as other search engines, won’t ever be able to ignore informative, well written content along with good quality votes from other web sites.

About The Author

John Metzler is the cocreator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

john@abalone.ca

This article was posted on February 28

by John Metzler

PayPerClick Advertising & Search Engine Optimiza

PayPerClick Advertising & Search Engine Optimization

by: Carrie Reeder

There are proกs & conกs to both PayPerClick advertising and optimizing for natural search engine traffic.

PPC advertising has many great benefits. First of all, you get your traffic going quickly. I have used this advantage many times. I test new products and even new websites through PPC advertising before making a decision to promote or scrap my new website or product idea.

I am a firm believer in testing new products before throwing large amounts of money into advertising. PPC advertising is a great way to do this. For example, with Googleกs Adwords program, you can post your ad, pay a $5 signup fee and have highly targeted traffic to your website within an hour. How is that for efficiency?

Also, you can moniter your click charges and stop them before they get too expensive. By the time you have spent your budget on clicks, you should have a pretty good idea of how successful your product is going to be.

I think of PPC advertising as being the most useful when starting a new business or product. WIth PPC advertising, you can quickly and efficiently find out which keywords you need to target and which products are the most popular.

Once that testing period is over, however, itกs time to look into Search Engine Optimization. PPC advertising can be very expensive, costing hundreds, even thousands a month in advertising costs. Once you know what keywords to target, itกs time to put together a plan on how you are going to optimize your website. The drawbacks to search engine optimization is that it requires a lengthy amount of time to get your site to rank high with your keywords. That is why I suggest using this method after the testing period is over, when you already know your business will be profitable.

Search Engine Optimization is definately a slow way to get your website traffic if you plan on not using PPC traffic. It could be a long, expensive road before you even begin selling your product. Search engines can take months, even years to start pulling up high with the search engines. But, natural search engine traffic is definately the best long term way to get the majority of your traffic.

When getting your site to start pulling up in SE natural listings there are 2 main things that need to be done:

Add Content

Add Backlinks

Search engine traffic requires you to submit your site to many different search engines and wait, maybe even months for them to spider your website.

I have had much better luck with another route. You can pay a fee to have your website listed in a very high ranking directory like www.dmoz.com (free), www.yahoo.comกs directory ($299), sbd.bcentral.com (only $50), or another website where your link is on a page that has a page ranking of 4,5,6 or higher. The sites I mentioned above have rankings of 8 or 9. When you have your link on a site with that high of a ranking, the search engines are spidering those sites constantly and will find your website and spider it very quickly. Not only will they find it quickly but because you are linked to a high ranking site, you will also rank higher with the SE.

When looking for backlinks, focus on sites with content related to yours and high page rankings of 4 or higher.

As for content on your site, try to include about 200500 words of content or text on most of the pages of your site. Text makes your site bulkier. Make sure to integrate all of the keywords you want to target within the content of your site. Don’t worry about cramming the same keywords in over and over. Search engines may possibly even blacklist your site for keyword stuffing, if you try to do that.

There is a lot to know about Search Engine Optimization but, those are the 2 main factors when getting started.

In summary, when starting out, I suggest using PPC advertising for testing products and keywords. Spend time optimizing your site for search engine traffic after you have tested your products and keywords.

About The Author

Carrie Reeder has been a web marketer for 3 years and has various websites where she sells a variety of products from software to clothing accessories.

www.thelevelcollection.com

carrie@thelevelcollection.com

This article was posted on November 02, 2004

by Carrie Reeder

Why Optimize Your Site For Search Engines?

Why Optimize Your Site For Search Engines?

by: John Metzler

Sometimes a search engine optimization company will miss that glaring question posed by potential clients and assume the benefits of search engine optimization are obvious to everyone. While shelling out a couple thousand on an SEO campaign is common sense to some, others may find it hard to part with the cash unless they know it is an investment in their business that is sure to bring a good return.

Search engines account for a huge portion of traffic to web sites. Data varies depending on what sources you read, but the bottom line is that search engines are used millions of times each day by consumers searching for goods and services. And having your business displayed at the top of search results is essential if you want to do any business from the major search engines. Nine in every ten users will find what they’re looking for in the top 10 results and won’t go to page 2.

Itกs obvious that people can make a lot of money from online sales, but how you advertise your products has a large bearing on what kind of profit you make. If you buy advertising space on Google AdWords or other services that charge per click, you may only shell out 10 cents for every visitor to your site But what if it takes 100 clicks to make one sale? If your products only sell for $10 a piece, then there is no profit being made. Payperclick (PPC) campaigns will also never stop costing you money. Search Engine Optimization, on the other hand, can be very affordable over months and years.

Many SEO and Internet Marketing companies will say that ongoing maintenance is needed to reach and keep top search engine rankings. While this is true, be careful how the company says they do it. There is an affordable way and then thereกs a way to pad the pockets of the กexperts.ก For more on this issue, read my other article entitled กWhat Constitutes a Complete and Effective SEO Campaign?ก In short, the affordable way will involve an intense content optimization followed by work to raise link popularity. This link popularity development should be the bulk of any ongoing maintenance. A couple times a year keyword research should be done again and the content should be looked at. Search trends can sometimes fluctuate so you want to make sure your content is still aimed at the right audience.

What is affordable and what isn’t varies greatly from company to company, industry to industry. In the bed and breakfast industry, $30 per month may be enough to keep a top 5 ranking on Google if the market is not very competitive. A web site competing for a top spot in a database administration field may be looking at several hundred a week if not more. The bottom line is, if you pick the right Search Engine Optimization company, your return on investment from an SEO campaign can be over 1000%.

While there are other ways to advertise a web site (No, search engine optimization is not the beall and endall of online advertising) very few can match the wide targeted audience and affordability that search engines provide.

About The Author

John Metzler is the cocreator of Abalone Designs, Inc. www.abalone.ca, a Search Engine Optimization company in Vancouver, Canada. He has been involved in web design and web marketing since 1999 and has helped turn Abalone Designs into one of the top SEO companies in the world.

john@abalone.ca

This article was posted on February 09

by John Metzler

Web Site Marketing Techniques Rated

Web Site Marketing Techniques Rated

by: Sky Maya

There are many ways to market your web site, both online and offline. Which ones are worth it? This article will rate several popular methods on a scale of 110, with 10 being the absolute most effective, and 1 being worthless.

High search engine rankings rate: 710, depending on which search engines you list your site in and how your siteกs listing is presented. When choosing search engines to list in, choose from the most popular ones, and remember itกs totally possible to get a free listing in a paid search engine. I wrote an ebook explaining how to accomplish this. Forget listing your site in กfreeforallก links pages, they are never visited by targeted traffic. Carefully word the copy for your siteกs listing, or search engine listings are worthless. Check out my ebook for more information on search engine optimization and marketing. This method does create namerecognition, which could be valuable in future marketing efforts.

Search engine sponsor links rate: 610, depending again on how your listing is presented and what search engines you are listed in. Once again opt for the most popular search engines. Some search engines have sponsor links on the righthand side of the page instead of the top; this is a very effective placement. Some search engines have effective topofthepage sponsor links that are very obviously separated from the regular search results. Make sure to use targeted keywords. This method does create namerecognition, which could be valuable in future marketing efforts.

Direct mail rate: 19, depending on the method used and who it is sent to. Postcards are much more effective than envelopes, because you are able to immediately catch the readerกs attention. Readers are too used to seeing advertisments in the form of envelope mailings, so only use postcards. Send your direct mail to targeted consumers, not just random people. This method does create namerecognition, which could be valuable in future marketing efforts.

Television commercials rate: 510, depending on where and what time the commercial is aired. If you are advertising your web site with a television commercial, be sure to include your web address in text large enough to be visible by someone sitting 20 or so feet away from the television set. Leave it on the screen long enough so viewers may write it down or type it into the address bar if they are also online. This is most effective during prime time, when most people are likely to be online. Few will actually take the time to write down your address unless they have a deep interest in your products/services. This method does create namerecognition, which could be valuable in future marketing efforts.

Printing your company name, product/service line, and web site address on coffee mugs, pens, pencils, etc. rate: 15, very ineffective at marketing your products/services, but leaves a good impression with your existing customers, you never know when that extra coffee mug will come in handy.

Good business ethics, high product/service quality, excellent customer service rate: 10, positive wordofmouth is very effective marketing. Keep your existing customers happy, and in return they will excitedly recommend your company to others.

About The Author

Sky Maya is the author of Best SEO Tactics an excellent guide to optimizing your web site for high search engine rankings using proper and ethical tactics. Proven techniques! Buy it today and watch your site traffic explode!

This article may be reprinted freely as long as this resource box with all active hyperlinks remain intact.

info@bestseotactics.com

This article was posted on July 11, 2003

by Sky Maya

From Marketing to Tea, Any Type Of Website Can Ben

From Marketing to Tea, Any Type Of Website Can Benefit From Paid Optimization

by: Lorraine Bevere

A Search Engine Optimization firm can be an invaluable asset in your Internet marketing campaign. They specialize in knowing how to highten your search engine positions, monitoring those positions on the regular basis, and adjusting their strategies to account for unwanted results in any given month. Since this takes a lot of effort, time, and specialized knowledge, it can be in your best interest to go to an outside source rather than try to maintain high search engine positions on your own.

However, like every business, there are good companies and there are lemons. Knowing the right questions to ask and the criteria to look for will help you in choosing an affordable, effective search engine optimization company.

When looking at different companies, begin by considering the approach they employ to raise your search engine positions. Steer clear of companies that use cloaked, doorway, or bridge pages to raise your positions. These techniques violate most search engine policy, and in the worst case scenario, will only get your website severely penalized, if not removed entirely from a search engineกs index.

No matter what kind of website you run it is vital that you are not of the opinion that only certain topics would benefit from paid optimization. A website about Tea might benefit just as much as one about marketing or even loans.Why would tea being the subject matter? Well quite simply paid optimization could benefit any subject.

Another important element is to get a guarantee that the company you hire will not work with your competitors while they are working for you. Obviously, this would seriously compromise the effectiveness of the search engine optimization campaign. Be aware that some companies will use the success they achieve for your website to sell their services to your competitors. So get your guarantee in writing, and make sure it is legally binding.

Of course, one of the most important factors you want to check out is the companyกs track record of results. However, don’t take the companyกs word for it. They will undoubtedly be slanting their results in order to sell their services to you. To go beyond their simple statement of success, ask them a few pertinent questions, and verify their answers.

Also, find out what keywords and phrases they are claiming great results with. Itกs easy to get high rankings with unpopular words. For instance, the keyword กcat leashesก will get high popularity ranking because no one else would think of using it. What you are looking for is good results using popular keywords. Check out the software Wordtracker, available at www.wordtracker.com. You can order a free trial, or a subscription ranging from 1 day to 1 year. This software rates the popularity of keywords and phrases based on actual search engine use.

Next, look for good results over an entire site that the company claims to have successfully worked for. You want to see a wide range of positions over a number of different search engines using different keywords or phrases for the entire site. Request a report for any client the company claims to have done well for. This report should show good positions on a number of the most popular search engines for a variety of different, popular keywords and phrases.

When you are checking out search engine optimization companies, make sure they have actually done the work they are claiming to have done. Some companies will use other companyกs results in order to get you to sign on with them. If you are in doubt, call the company they are showing you results for, and ask for the name of their search engine optimization company.

Itกs important to keep in mind that a successful search engine optimization campaign will result in maximum exposure across a wide range of popular search engines using a variety of keywords and phrases. This is the formula for a successful campaign, and you should keep it always in the forefront of your marketing strategy.

Ask the search engine optimization company you are considering for a report that shows you rankings across a number of popular search engines for a period of at least six months. Remember: search engine marketing is a process that is continual, and you need a company that not only understands this, but keeps constant tabs on your search engine positions. That company must also be able to adjust its strategy in the event that search engine rankings drop.

Since search engine marketing is an ongoing process, your positions must be constantly monitored. If you want your search engine optimization company to do this for you, request a sample of a monthly report. It is essential that this report should show rankings for the most popular search engines. Don’t be impressed by a report that only shows great results for a limited number of small search engines. These are fairly easy results to acquire. Also confirm that the popular search engine results they are showing you are indeed the popular search engines currently.

Be sure the sample report the company shows you is in a format that you can easily understand. For example, it could be in the form of a chart that covers a period of at least six months and presents data such as the top 50 positions broken down on a monthly basis or the top 5 pages each month. Then, ascertain that the company you are considering actually monitors these positions or pages every month, and that the sample report they show you includes findings and recommendations for the specific site. This insures that the company will actively monitor and make adjustments to their strategy on a continual basis rather than simply gather statistics on your positions. You need a company that is actively participant in your search engine marketing campaign, not just an information gatherer.

Obviously, your finances have to figure into your choice of company, but bear in mind that a search engine optimization company is crucial the success of your marketing campaign. It is not just a casual accessory. If you cannot afford a company that will do a thorough and reliable job for your website, you might consider waiting until you do have the finances in place.

If you have to find a company and can’t wait for your finances to catch up, you may be able to find an affordable company that will also be able to supply quality, reliable work, such as a fairly new company. Just remember that there are risks involved with using a company without a proven track record and that risk is your money! Don’t take that leap unless the company can supply you with a least a few references.

References are the most reliable indicator of a good company. Don’t use a company that won’t show your references because of any reason, confidentiality included. Remember even doctors will provide references! The firm you choose should provide you with a minimum of two references, one that is from the past, and one that is current.

When you contact these references, be prepared to ask precise, specific questions so that neither of your time is wasted. Ask them what their experience was like with the company, such as their availability to answer questions and deal with problems and their ability to meet deadlines. Ask the reference to rate the overall performance of the company.

The most essential question to ask is whether the work of the search engine optimization company resulted in higher profits for the reference. Without profits, it doesn’t matter whether your positions are at the top of the list or not.

Well now you are armed with the relevant facts take the bull by the horns and your website about Tea, marketing or absolutely any kind of subject could end up with a totally new lease of life and your stats counter could start to rise like a thermometer in a heatwave.

About The Author

Lorraine Bevere is the owner of Fog tea which is an excellent source of information about tea. For more information, go to: http://www.fogtea.com.

This article was posted on August 25, 2005

by Lorraine Bevere

Search Engine Marketing 101: What Search Engines S

Search Engine Marketing 101: What Search Engines See When They Visit Your Web Site

by: Robin Nobles

If you have a Web site, have you ever wondered what a search engine sees when it visits your site to add the site to its index? Do you know that it doesn’t see the beautiful graphics or the fancy Web design? Do you know that it only sees the source code, or the กskeletonก of your Web site?

Do you realize that knowing this little tidbit of information and doing something about it can make a huge difference in your search engine rankings and, ultimately, the success of your online business?

One very important thing that you need to remember is: the search engines like simplicity. The simpler your Web site is, the easier it is for the engine to determine what your Web site is about. And, if the search engine can determine exactly what your Web site is about, you have a better chance at top rankings under the keyword phrases that are important for your online business.

Letกs look at this concept in action with a page I recently created for one of my online businesses: Search Engine Workshops.

http://www.searchengineworkshops.com/articles/searchengineseminars.html

As you can see, itกs a very plain, simple page that was not created to be the กmainก or กhomeก page of a Web site. Rather, it was created to pull in traffic through the keyword phrase, กsearch engine seminars.ก

What I really want you to see is the source code of the page. So, when viewing the page, click on View on the top menu bar, then Source or Source Code.

The most important part of a Web page is what appears at the very top of the page. Why? Because a search engine starts at the top of the page and begins moving down as it indexes.

So, what appears in the section of your Web page is very important, because the section is at the top of the page.

Letกs look at the section of the source code:

Search Engine Seminarsyour path to success on the Web!

There are only three tags in the section of this Web page: the title tag, the keyword META tag, and the description META tag. Because the title tag is in the section, and because of the importance that most engines place on the tag, it is considered one of the most important tags on your page, so it should always be the first tag in the section.

Notice that in the title and keyword META tag, the important keyword phrase (search engine seminars) appears as the first words in the tag. In the description META tag, the keyword phrase is still toward the beginning of the tag, as opposed to the end.

In other words, where you place your keyword phrase in the tags and content of your page is important. If you place your keyword phrase toward the beginning of all of your important tags and toward the beginning of the contents, you’re กprovingก to the engines that the page is really about that particular topic.

Iกve mentioned one reason why the title tag is important, but thereกs another reason too. The title tag is important because it almost always appears as the title of the site in the search engine results. Your description META tag may appear in the search engine results as well and is considered important by the some of the engines. So, when you create your title and description tags, remember two things: put your keyword phrase toward the beginning of the tags, and make the tags captivating and designed to pull in traffic.

Think of it this way. If your site is #10 in the search engine rankings, but if the sites above yours haven’t gone to the trouble to create appealing titles and descriptions, a search engine user may skip over those sites to visit yours.

Now, letกs go back to the source code. Look for this tag, which isn’t far from the tag:

This is the image, or graphics, tag for the Search Engine Workshops banner that appears at the very top of the page. Notice that the engine doesn’t กseeก the graphic itself. It sees the name of the graphic (banner3.jpg), and it sees the ALT text that describes the image. It sees the width and height of the graphic. But, it doesn’t see the graphic itself. So, the engine doesn’t know that the graphic says, กSearch Engine Workshops.ก

Next, look for this tag, which directly follows the image tag:

Search Engine Seminars

An tag is a heading tag, and heading tags are very important to a Web page. Try to put a heading tag at the very top of your page, if at all possible, and use your important keyword phrase in that heading tag. When you look back at my actual Web page, do you see the words กSearch Engine Seminarsก right under the graphic? Thatกs the heading tag.

Now, look for this tag in the source code:

Is your Web site achieving the success that. . .

This is where the contents of the Web page begin. Look on the actual Web page and find the text: กIs your Web site achieving the success that . . .ก Notice that the keyword phrase (search engine seminars) appears in the first paragraph.

In other words, with all of these tags and the placement of our keyword phrase in the pageกs contents, we’re proving to the engines that the page is really about กsearch engine seminars.ก

So, letกs visit your site on the Web. View the source code. Whatกs in the section? Are your title and description tags using the keyword phrase thatกs important for that particular page? Are your title and description tags captivating and designed to pull in traffic? Each page of your site should have different title and description tags, and those tags should be based on the focus of that page what that page is really about: in other words, its keyword phrase.

How many graphics do you have before the actual contents of your site? If you have a lot of graphics, navigation bars, or buttons before the contents of your page, the engine has to sort through all of that source code before it gets to the actual keyword containing content.

Does your page contain lengthy JavaScript or other code that pushes the important contents toward the bottom of the page? If so, it could be hindering your chances at top rankings.

Are you using a heading tag that contains your important keyword phrase toward the very top of your page? Is your keyword phrase used in the first paragraph of the page? Is it used in several places throughout the page?

Look back at my page. Notice that the keyword phrase, search engine seminars, is used as link text to describe several links. Are you using your keyword phrase to describe links that are leaving the page? If not, try to do so.

Study your own site carefully, and apply these guidelines to your pages.

Doing whatever you can to push your important keyword phrase toward the top of the page and toward the beginning of your tags is the first step toward having a successful Web site thatกs ranked in the top of the search engine rankings.

If you would like to learn more about how to achieve top search engine rankings, visit: http://www.searchengineworkshops.com/articles.html

Or, sign up for online training at: http://www.onlinewebtraining.com/courses.html or 3day search engine marketing workshops at: http://www.searchengineworkshops.com.

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, has trained several thousand people in her online search engine marketing (http://www.academywebspecialists.com) training programs. Visit the Academyกs training site to learn more (http://www.onlinewebtraining.com). She also teaches 3day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (http://www.searchengineworkshops.com).

Copyright 2002 Robin Nobles. All rights reserved.

RobinN@acws.com

This article was posted on August 18, 2002

by Robin Nobles