Website Magic: How To Compact Ten Online Seminars

Website Magic: How To Compact Ten Online Seminars Into One Free EBook

by: Paul Barrs

Marketing a new Ebook is one of the many challenging tasks that we face as Online Entrepreneurs.
Articles are great. But surely there must be an easier way.
How about Ebooks. Youกve heard of them, chances are youกve even read a few.
But then lies another challenge.
Reading through your computer screen. Itกs tiring. Hard on the eyes. No where near as comfortable as curling up with a good paperback on the lounge with a cuppa.
So whatกs the solution?
Easy. Online Audio!!
This article will show you how to power your Online marketing efforts 1000% in the next 30 days.
It will give you access to 10 infopacked online marketing seminars, and show you just how EASY this marketing thing really can be.
And it won’t tire out your eyes at all!
Hello and welcome to the Online Seminar Series, "Web Site Magic!"
You have a web site don’t you? Or, maybe you’re thinking of setting one up.
It could even be the case that you are already running a web site, and have been bitterly disappointed by the amount of traffic that you are receiving, or the number of subscribers to your Ezine, or perhaps, your affiliate sales are so low that you are beginning to winder whatกs the point of it all.
If you fit into any of these categories, then this series of tutorials is just for you.
Web Site Magic! Will show you how to build your web site from the ground up.
Firstly, weกll show you how to find free web hosts and free web templates that you can use to either start or enhance you own site. And then, weกll move through the many different areas of web site presentation, how to display your offer so that people actually read it, how to lay out your page so that your visitors are drawn into it and guided towards your offer or your ezine.
Youกll also find out how to market your site, suing all of the most successful marketing techniques available today. Weกll cover search engines, ezines, Autoresponders and more.
Here is an outline of this powerful Seminar Series:

Part One: In the Beginning Free Web Hosts and Free Web Templates.
Part Two: Establishing Credibility The Correct way to build your site so that your visitors are compelled to read and buy.
Part Three: Ezines The Secrets of the Masters. Hows to bring your visitors back time and time again.
Part Four: Link Partners How to blow your traffic skyhigh.
Part Five: Search Engines How to submit, when to submit and how often for maximum results.
Part Six: Success Tools What the Master uses to earn a 6figure income.
Part Seven: Inside your site How to do a professional web site analysis.
Part Eight: Free Advertising How to use free adds for maximum exposure.
Part Nine: Sales Sales Sales The art of creating Affiliate Programs
Part Ten: Sell Yourself How to move your site expectations beyond the limits of this Universe!

As you can see, this series will be very comprehensive. This article is a once in a lifetime opportunity to receive this information for free.
Others have paid up to $300 PER SEMINAR in the Offline business world.
You will learn, absolutely FREE "Essential Business Strategies for Creating Profits Online"
All you have to do is click the link, site back and listen.
So, get among the top 5% and do it now:
http://www.paulbarrs.com/websitemagic.exe
And enjoy

About The Author

Paul Barrs is the founder of a new 1,700 page training site, Home Business Mastery. Youกll find everything you ever need to build your business from the ground up, from Business Plans, through to Advanced Internet Marketing Techniques For More Information go to http://www.paulbarrs.com

This article was posted on January 20, 2002

by Paul Barrs

Getting Subscribers For Your Newsletter Is As Simp

Getting Subscribers For Your Newsletter Is As Simple As This…

by: Emma okafor

Having a newsletter is one thing but how many subscribers do you have? Or are you ok with the number of subscribers you have? If you are not satisfied with the answer, then this article is for you. This article will show you how a simple approach did it did it for me, so now is your turn.

A good way of achieving this is through writing an article for submission in newsletters and ezines. Lets say your article got been published in an ezine with 100,000 subscribers and you make 1% success (1% readers click your tagline) and subscribe from your newsletter). It means you have 1000 subscribers. What if you make a 10% success that means 10,000 subscribers. For just only an article that didn’t cost you a dime!

Another way to build up a potential subscriber mailing list is with a drawing at a convection or trade show. You can have cards printed up for people to fill their names and address. All attendees would be interested in the subject matter of your newsletter. You can place ads in trade magazines that cater to the topic you are pursing. Include the full details of your newsletter, or use a leader to get inquiries and sent out details later. Build a direct mail piece that describes the benefits and features of your newsletter and pushes for subscription. You can offer a special free booklet to new subscribers or a discount. You may include a sample newsletter in the direct mail piece to show how worthwhile the publication is.

Pricing is always a tricky aspect of selling information. How much you price your newsletter and still keep your subscribers matters. You need to research the market to find out who will buy subscription and how much they are willing to pay. But there are sound methods of testing the market so you can be sure to come out ahead and establish yourself in the field. Frequency of your publication is also important. Although you may be able to prepare and publish a weekly newsletter, your subscribers may not be able to keep up with reading it and prefer a monthly subscription.

In addition to how often you may publish your newsletter, there are a lot of factors to consider. The main factor is how fast you can produce a newsletter? Secondly how long will it take you to research and write material for your newsletter?

Don’t forget that a good mailist should be used over and over. If you know you have a list of prime targets for you newsletter, don’t stop with one mailing. Follow through with subsequent offer at certain intervals to catch those who couldn’t decide the first time.

Follow the guidelines and you will find your newsletter will be readily accepted and flourish. Pal you can reap these PROFITS. You can MAKE IT WORK!

About The Author

Emma okafor, an online market researcher and writer. His blueprint success in online marketing is available in his site http://bizacumen.8k.com

[email protected]

This article was posted on December 02, 2002

by Emma okafor

How To Bully Your Prospects Into Buying Your Produ

How To Bully Your Prospects Into Buying Your Product or Service

by: Chris Coffman

Selling is a tough job, and sometimes you may need to appear tough in order to get the sale.

As a salesperson (whether in person or in print) you don’t have to appear to the customer as being needy of the sale. Many times, the opposite can work quite effectively, that is, to make the customer think of purchasing your product or service as a special privilege.

Here are a number of ways that you can ขbullyข the customer into buying from you.

1. State that only a LIMITED number is available.

This is a commonly used technique to push the customer over the finish line. Presenting your offer as limited in quantity nudges the prospect to act now since the offer may not be available later. Companies that manufacture luxury line vehicles often use this technique by manufacturing only in small batches. Think of Hawley Davidson motorcycles for example. Only a limited number is manufactured so as to keep the price high.

A limited time offer works just as well, even though it is less compelling since the buyer may still procrastinate depending on the time window that is given. On the other hand, a limited number offer may go at any time. This places a bit more pressure on the prospective buyer.

2. Place prequalifications on the prospect before they can buy.

Many business opportunity type offers normally indicate that the company is looking for a ขfew top leadersข in a particular geographic area. You are then required to call and listen to a recorded message that will further ‘qualify’ you to work with the company. In this way the rejection is placed on the side of the customer not the seller.

Another slant to this same technique is to simply state that this offer is not for everyone. And only a few special people will recognize the offer for what it is. This of course appeals to the person’s ego and pride. Again they are placed in the defensive position not the seller. They are the ones on the rope.

3. Show how most people will grab this offer.

This appeals to the ขbandwagonข or ขherd instinctข that is common to us as humans. We don’t want to be left out of the new trend or crowd. It’s all about ‘keeping up with the Joneses’. Show how thousands have already ordered and how your operators cannot keep up with all the calls coming in. Any statement which can show that other people are flocking for this offer will work here.

4. Demonstrate very strong credibility in your copy.

By showing all the years of experience you have under your belt and the many authority figures that recommend your products, you can bully the customer into submission. The customer feels that it will be very foolish not to trust you when all these other top authorities do. Having someone whom the potential customer admires and respects endorse your product can create the magic here.

5. Show that you are not desperate for the sale.

This is another technique that can place the customer at ease or on the defensive. Here you want to indicate that you’re already doing so well (mostly from the benefits you’ve derived from the product) that the small investment they are making will make no big difference to you. This may seem at first to be counterproductive but it works! Again if the prospect ever senses that you’re just dying to get that sale you can scare them away.

Another way of stating this is to show that you’re actually creating competition for yourself by sharing this product with them.

6. Tell them what will happen if they don’t get your product.

Most likely your product is satisfying a need or solving a problem otherwise you’ll not be selling it. So you can heighten the prospect’s awareness of the problems that they’ll continue to have if they choose not to purchase your product or service. Here is where you really want to ‘rub their faces in the mud’. Spell out, in no uncertain words, the pain they’ll endure and the loss they will suffer.

These six approaches are all based on a deep psychological principle that controls us all Our desire heightens for whatever is denied us or just appears to be denied us.

This reminds me of the story I read some time ago of a small hotel that had problems with guests fishing from the balcony despite clear warning signs to the contrary placed in all the rooms. In a simple experiment, the hotel management removed the ขno fishingข signs and the problem practically disappeared overnight! I guess that the thrill of fishing from the balcony vaporized with the signs—fishing was no longer denied.

Try making your product or service appear ‘denied’ to the casual prospect and see what happens to the dollars ‘fished’ out of your advertisement account.

It’s about time to go out there and be a respectable ขbullyข!

(c) Copyright 2004 by Chris Coffman

About The Author

Chris Coffman is the publisher of The Internet Marketing Letter. Visit http://www.theinternetmarketingletter.com to subscribe today and receive instant access to the IML member community.

This article was posted on April 27, 2004

by Chris Coffman

The Nine Warning Signs that You need a Sales Video

The Nine Warning Signs that You need a Sales Video

by: MarieClaire Ross

Corporate videos are an important sales tool that can often be overlooked in marketing budgets.

We look at the top nine telltale signs that indicate whether your company is in need of an innovative and effective way to promote itself.

1. No strong corporate ขlook and feelข

You’re in a highly competitive industry. Yet, what makes you really stand apart from your competitors is your people and the look and feel of your company.

So how do you show your stateoftheart factory in action or your professional staff working in your appealing office?

And what about your idyllic location? What’s the best way to show picturesque vision of rolling hills, clean and green countryside or waterside views?

The solution is to create a marketing video that paints an appealing picture of those indefinable qualities that make your company unique.

2. Unique Presentations

You need to do a sales presentation and your company is up against some tough competitors.

How do you present your company in a way that is different to your opponents?

A proven method is to play your corporate video within your PowerPoint presentation.

Playing your marketing video at the start of a sales presentation is a great way to relax your audience. Interesting vision and upbeat music can make your audience feel more positive, even before you’ve spoken a word.

It’s an ideal way to show the look and feel of your company in a convincing and enjoyable manner.

3. Trade Shows/Exhibitions

Your organisation is always exhibiting at trade shows and needs a way to stand out from the crowd.

Setting up a television screen and a DVD/VHS player in your stand with your continually repeating corporate video is an easy way to get people to stop and stare. Moving vision and music easily stops people in their tracks.

Parents quickly learn that it is easy to distract a child by leaving them in front of a television. Adults are usually no different. It is easy to grab the attention of participants who may feel uncomfortable (or bored) walking around a trade show.

Continually playing your corporate video is an easy way for passersby to learn about you without having to go to the effort of reading through brochures.

4. Increasing Export Sales

Travelling overseas to market your products or services to international buyers is risky business. Not just for your company, but also for your prospects.

Can they really trust you when you tell them how large and reputable you business is and that you have the right quality procedures in place? How can they get a real feel for your company that is located thousands of miles away?

Presenting your location, factory or office, production process and your dedicated staff at work is highly regarded by international buyers. It provides an extra a look and feel about your company that is often lacking from brochures and photos.

A concise marketing video that gives an interesting overview of your company is a proven method to increasing international sales.

5. Showing your Product or Service in Action

Sometimes you cannot actually demonstrate your product or service to a client because it is too large to lug around, it is located on the other side of the world or there is only one prototype that cannot be used.

New products or services that are suitable for use in a range of different scenarios are also difficult to demonstrate.

Using a marketing video that can exhibit how your product works and under what circumstances is a great way for prospects to understand what you are trying to sell.

This is a much better alternative than taking the prospect through lengthy operational manuals or worse still, having them rely on their imagination.

6. Extensive Product Range

Your product list is extensive. Not only do your clients not know all of the products that you sell, but even your staff have trouble remembering!

Studies have found that we are more likely to remember information if it is shown with pictures. The best way to inform people about your product range (and for them to remember) is to show scenarios in which the product can be used.

7. Your Production Process

Your product is made in a timehonoured tradition that takes hours of dedication. Or your product is made from the finest quality materials that are only obtainable from a scenic, rural location. Alternatively, your service was developed from years of research by experienced technicians.

Showing your product being made in a manner that is different to your competitors gives you a distinct competitive advantage.

This is one area that you do not want to leave to nice words and pretty pictures in a brochure. To do your company justice, showcasing your production process is an extremely important message to convey.

8. Believable Testimonials

There is nothing more potent than having your happy customers raving on about how wonderful you are to camera.

Written testimonials are often read suspiciously. We’re all guilty of reading through testimonials and laughing about their dubious authenticity.

Having a real client talking about you on camera is like having that person tell your prospects facetoface about how highly they think of you. Of course, the testimonial has to look real. Uncomfortable clients poorly reading from an autocue fools nobody!

When done correctly, this is an extremely effective way to promote your business and one that has been used since televisions first appeared in our lounge rooms.

9. Winning Awards

Many savvy businesses know that entering awards can be a great way to cost effectively promote their company.

Submitting your corporate video in an award submission is also a clever technique to distinguish your company from the pack.

An added bonus is that your video material may also be included during any awards ceremony stretching your promotional opportunities even further.

About The Author

MarieClaire Ross is from Digicast Television Production. Digicast Television Production has helped many businesses win big contracts and projects by increasing more awareness and knowledge of their products and services. To get the FREE Digicast Ezine with marketing tips and the latest information on technology to help busy business professionals visit (www.digicast.com.au) to subscribe.

(c) MarieClaire Ross 2003. All rights reserved

[email protected]

This article was posted on December 21, 2003

by MarieClaire Ross

Create A Flash Presentation For Free With Open Off

Create A Flash Presentation For Free With Open Office

by: Steve Howson

The intentions of this short tutorial are not to teach you how to use Open Office, but rather to show you a quick and dirty way to create presentations and tutorials that can be exported as a Macromedai Flash file.
What is Open Office? It is a free, open source, cross platform office suite that has a lot of the same features as popular commercial suites.
Being that itกs cross platform means it can be compiled for just about anything, Windows, Linux / Unix, Mac, etc..
Using Open Office Presentation
Basically, if youกve ever used Microsoft Powerpoint, youกve pretty much used Presentation. Itกs a slide show (or presentation) creator that lets you create any style slide show you want.
You can have text, graphics, charts, etc… or any combination
It does not take much to figure out Presentation. You can add text or picture boxes, add designs, add tables and pretty much anything you can think of.
After you have created the presentation, hereกs where you convert it to Flash:
You simply go in to the กfileก menu and select กExportก.
A กsave asก dialog box will come up where you can choose the file name, location and the format you want.
From the pull down box you will see the กMacromedia Flash (SWF)ก option, thatกs the one you want.
Select the format, pick your location, name the file and press the Save button.
Thatกs it.. you now have a Macromedia Flash version of your presentation that you can include on your website.
Why whould you want this?
Macromedia Flash is pretty much a standard for multimedia on the web, as a result there is a plugin for almost every browser and most people already have this plugin.
This gives you the chance to put Flash content on your site without having to play for the Macromedia Suite.

About The Author

Steve Howson is the Webmaster for SG Network Technologies web hosting company.

http://www.sgnettech.com

This article was posted on May 31, 2004

by Steve Howson

Virtual Death Memorials

Virtual Death Memorials

by: Lala C. Ballatan

On March 27 at the Big Easy’s charmingly bizarre Barrister’s Gallery, artists will experience what afterlife will be in a virtual death memorial group show – Hydriotaphia: New Orleans Artists Design Their Own Funeral Urns. Barrister’s Gallery owner, Andy Antippas will act as curator with artist, Dan Teague. To spice up the show and heighten enthusiasm for it, Antippas declared, ขWhat are memorials to the dead but touchstones for the great postmortem popularity contest? He whose gravestone draws the biggest crowds winsข

Digital artist, David Sullivan plays off the selfesteem type of virtual death memorial by coming up with his Ego Machine. In order to put the fun back into the funeral, this project of Sullivan uses Google, as protector of his soul into the future. His concept for the Ego Machine was that the vanity of death memorials levels off with the use of the internet like a vanity mirror. He had also emphasized today’s geeky technological interests – robots, artificial intelligence, DNA replication and cloning – that somehow are manic on immortality.

The Ego Machine has an urn for Sullivan that was visually interesting, gives chance for user involvement and allows citation of his physical body. His remains will be integrated in a computer processor. As a memorial, a virtual agent shall run on the computer containing his ashes and scour the web for mentions of his name. Once mention of his name increases across the web, an image of Sullivan’s younger self will morph onscreen. However, once mention decreases, his onscreen image will age, diminish and ultimately fade away.

The program that powers Ego Machine was authored in Macromedia Director. The program uses a webspider that goes through the web gathering and indexing specific information automatically, the data being mentions of Sullivan’s name. The data found, containing the originating web address, context and date, where Sullivan’s name was mentioned will be logged into a mySQL database. The Director program then accesses the gathered data through a plugin called xMySQL.

The Ego Machine’s prototype will be presented in the virtual death memorial gallery. He’s to encourage visitors to link into his website, discuss him on their blogs or visit the Ego Machine’s beta version and manipulate his store of afterlife points. Meanwhile, the gallery visitors will be given a chance to interact directly with its nonbeta version.

Other graphic design artists also created pieces for the show. An urn that holds the remains of Roy Ferdinand, an artist who lost his battle with cancer on Dec. 3, 2004, will also be shown. Two artists are commissioned by Antippas to create Ferdinand’s urn that displays some of the things he treasured and his artworks, after Ferdinand’s sister handed over Ferdinand’s ashes to Antippas.

The show simply showed that even as we are practically mortals and all, not entirely permanent in this world – technological advances may help in making us virtually immortal. 30

About The Author

Lala C. Ballatan is a 26 yearold Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a nongovernment organization, which focuses on the rights, interests and welfare of workers for about four years.

Book reading has always been her greatest passion mysteries, horrors, psychothrillers, historical documentaries and classics. She got hooked into it way back when she was but a shy kid.

Her writing prowess began as early as she was 10 years old in girlish diaries. With writing, she felt freedom – to express her viewpoints and assert it, to bring out all concerns imagined and observed, to bear witness.

For comments and inquiries about the article visit http://www.ucreative.com

[email protected]

This article was posted on March 11

by Lala C. Ballatan

How to reach #1 in Yahoo! Part 2

How to reach #1 in Yahoo! Part 2

by: Michael Rock

KEI Keyword Effectiveness Index. The value of a keyword or keyword phrase that helps a web site reach the #1 position in search engines by comparing how often the keyword or keyword phrase is used and comparing it to how many web sites are using that keyword or keyword phrase to market their site.

In part one of this article I discussed how you can thoroughly research and pick the right keywords for your web site. You can read part one of this web design SEO advice here. (http://www.theinternetpresence.com/businessarticle26.htm) Part two of this article will show you how to take your list of keywords created from part one and narrow it down to the most effective keywords to use. Letกs start with the KEI rating of the keywords.

You can find many free KEI tools on the internet. I personally use one that was part of a $500 software package, but you can find many tools on the internet for free. My advice for this is to try a few of them out and stick with the tools that show generally the same results and toss the ones that don’t. Even with the software package I bought I still use wordtracker and overture to compare my results.

List your keywords in the first column of a table. (I use Microsoft Excel, but you can use anything that works.) In the second, third or more columns list the number of times that keyword was used per day or month. (I use one column for wordtracker, one column for overture, and one column for my software package.) Be suspicious of the keywords that don’t show the same results on all three and consider tossing them out. For example if one column says it searched 300 times per day, but the other two do not even show it being searched at all I would toss that keyword out. In the next column type in the KEI rating of that keyword. And in the next column, if you have a tool that allows it, enter how often the competition uses that keyword in a กcompetitionก column. Enter in the numbers for this data for all of the keywords listed in your table. Now we can start to narrow down the list.

Look at your keyword KEI ratings and compare them to each other. Toss out the keywords that have a low KEI rating. Next look over the list of keywords again and think to yourself, กWill someone that types that in want to visit my site?ก. If not, toss out the keywords. Ask yourself, กWill someone who types in that keyword be likely to be profitable for me?ก. If not, toss out those keywords as well. Look at how often your competition uses a keyword in your กcompetitionก column. If it has a good KEI rating and over 17,000,000 web sites are using it then it will be hard to get to #1. Consider tossing these keywords out also.

For example I concentrated on the search term, (web development contractor) which had a great KEI rating and was hardly used by competition. I tweaked my site for this keyword and now if you type in web development contractor into MSN youกll find out that I hold the number one position. And have held it for over a month now. In addition if you type in (business presence on the web), or (Internet Presence) youกll see me floating around the top 5 along with some other search terms. (Perhaps I should rename this article How I reached #1 in MSN) The search term (web design) had a good KEI rating, but the competition was over 17,000,000 web sites using that search term. Perhaps Iกll feel lucky and try for that one next.

I keep narrowing down my list until I have five of the best keywords to use for my web site. I take those 5 keywords and type them into the top 3 search engines and list the top 10 sites that show up with each keyword. So you will have a list of 50 sites per each search engine you used. To get a good general ranking in all of the search engines, I combine the 3 lists of 50 sites into one big list of 150 web sites for comparison. Alphabetize the list. Did you notice something? Some sites are listed three or more times! Toss out the sites that only show up once and this will narrow down your list of 150 considerably. Take the top five web sites that show up with the keyword you want and list them in another page. It is now time to pick apart there sites and discover why they are there!

Research the five sites using your keyword and compare them to each other. You have to research the siteกs page that landed on the search engine for these factors:

Is the keyword in the tag? If so, where is it placed, and how often.

Is the keyword in the description tag? If so, where is it placed, and how often.

Is the keyword in the keywords tag? If so, where is it placed, and how often.

Is the keyword in the content of the site? If so, where is it placed, and how often.

Is the keyword in the headings (H1H6) of the page? If so, where is it placed, and how often.

Is the keyword in the links of the page? If so, where is it placed, and how often.

Is the keyword in the alt image attributes? If so, where is it placed, and how often.

(alt image attributes are the words that pop up when you move a cursor over a picture)

If you want I can do this analysis for you. Just send me up to 3 keyword phrases and 2 web sites for comparison and for $25 youกll get a much more detailed report on both sites. This will save you a lot of time! Keyword research usually runs about $240 to $360 if you have me do it.

Examine the five sites next to each other and concentrate on building your site on things that they have in common and do one number better than them. Ignore building your site in the areas that are not consistent between the five. You then should be getting good results when your site is indexed next. There are other ways to help increase the ranking of your web site like linking. Linking plays a very important role with Google, but there are a number of rules for linking to make it effective. That is a whole new article in itself.

This may seem to be a lot of work, but is well worth it. Some companies charge $1000 to $1500 per month for doing this service and what I typed into these two articles is 75% of what they do. I have my system tweaked now so that it takes me roughly 8 hours to do the keyword research and 2 or 3 days to optimize my site for it. You can do this too!

Be looking for more articles soon!

Copyright © Michael Rock

Web development contractor (Web Design and Hosting)

Internet Presence

www.TheInternetPresence.com

About The Author

The owner of this registered company has over twenty years experience with DOS, windows business applications, numerous programming languages, artistic development, and web design. Other areas of interest include web marketing, web promoting, and business marketing and development. After the persuasion of those praising his work, he decided to go into business himself and highly suggests everyone else to do the same.

Internet Presence was founded in 2003 from a desire to become independent. Less than 1 year later Internet Presence has had accounts in three different states ranging from a locally owned auto collision repair shop to a glass packaging industry that sells its product worldwide.

[email protected]

This article was posted on February 10

by Michael Rock

How to Create a Media Frenzy for Your Book

How to Create a Media Frenzy for Your Book

by: Dr. Jamie Fettig

Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.

Prepare talking points before making media appearances.

Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don’t know what to say. But if you take an hour to prepare concise, compelling comments about your book, youกll come off as a real pro, increase sales, and maybe even be asked back!

The average radio interview lasts five minutes, of which three might be broadcast, and on average you might get six inches of coverage in your local newspaper. You don’t have a lot of time to waste hemming and hawing about your book, and the journalist interviewing you doesn’t want to waste his or her time either. So before you even start soliciting press coverage, write down and memorize your talking points.

You say you know your book? Iกm sure you do. But when you’re under the gun of a timed interview, or an interviewer hits you with a surprise question, itกs easy to stammer or get confused. Talking points are your lifeline. I suggest preparing a list that looks like this:

a. Whatกs the กelevator pitchก (a 10second summary) of my book?

b. Who is my book targeted to?

c. How did I decide to write it?

d. What are three passages in my book that I want to quote?

e. What can people get out of my book?

f. Where can people buy my book?

Write those down on note cards and memorize them, but keep the cards with you when you do interviews, just in case. That way, youกll come off more professional and make the most of the time you get.

Focus heavily on PR.

If you don’t believe in the power of public relations and the media to turn an unknown book into a bestseller, I have two words for you: Oprah Winfrey. Get your book 15 minutes on her show and youกll sell a million copies. Thatกs the power of the media.

Of course, getting on Oprah is the Holy Grail of book marketing, and while you shouldn’t NOT try to get on her show, you shouldn’t focus only on that. PR is your most powerful tool for creating awareness and selling books. So early on, while you’re still in final editing, start making lists of media outlets, cashing in on contacts, making calls and sending out emails.

PR works because itกs got credibility. Instead of a paid ad, people see an objective journalist reviewing your book, or a talk show host whoกs chosen to have you on her show because she liked your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many books theyกve bought after hearing about them on กFresh Airก on National Public Radio.

These are some of the PR avenues you can pursue:

Reviews in any and all publications, print and online especially.

Features in print and online publications.

Radio interviews.

Television interviews.

A regular column in a magazine or newspaper or online.

Speaking engagements.

A role as an กexpert sourceก for one or more journalists.

Creating press events.

Tying your book to a charity or cause.

It all begins with your press kit. Thatกs a snazzy folder that contains the press release about your bookกs publication, a bio of you, a black and white photo of you (professionally done) and any press coverage you may have already received. Once youกve identified your media list, send that kit to the key contacts at each paper, magazine, TV or radio station.

But don’t stop there. PR is about relationships, and youกve got to strike the right balance of กeager to helpก and ‘respecting your time.ก Follow up your press kit with an email in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Make yourself an asset to journalists and editors and youกll be surprised at the results.

Two final tips:

Always include your Web address in your PR, stories, interviews, etc.

Always get reprints, videotapes, etc. of your press coverage to use later.

Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.

Prepare talking points before making media appearances.

Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don’t know what to say. But if you take an hour to prepare concise, compelling comments about your book, youกll come off as a real pro, increase sales, and maybe even be asked back!

The average radio interview lasts five minutes, of which three might be broadcast, and on average you might get six inches of coverage in your local newspaper. You don’t have a lot of time to waste hemming and hawing about your book, and the journalist interviewing you doesn’t want to waste his or her time either. So before you even start soliciting press coverage, write down and memorize your talking points.

You say you know your book? Iกm sure you do. But when you’re under the gun of a timed interview, or an interviewer hits you with a surprise question, itกs easy to stammer or get confused. Talking points are your lifeline. I suggest preparing a list that looks like this:

g. Whatกs the กelevator pitchก (a 10second summary) of my book?

h. Who is my book targeted to?

i. How did I decide to write it?

j. What are three passages in my book that I want to quote?

k. What can people get out of my book?

l. Where can people buy my book?

Write those down on note cards and memorize them, but keep the cards with you when you do interviews, just in case. That way, youกll come off more professional and make the most of the time you get.

Focus heavily on PR.

If you don’t believe in the power of public relations and the media to turn an unknown book into a bestseller, I have two words for you: Oprah Winfrey. Get your book 15 minutes on her show and youกll sell a million copies. Thatกs the power of the media.

Of course, getting on Oprah is the Holy Grail of book marketing, and while you shouldn’t NOT try to get on her show, you shouldn’t focus only on that. PR is your most powerful tool for creating awareness and selling books. So early on, while you’re still in final editing, start making lists of media outlets, cashing in on contacts, making calls and sending out emails.

PR works because itกs got credibility. Instead of a paid ad, people see an objective journalist reviewing your book, or a talk show host whoกs chosen to have you on her show because she liked your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many books theyกve bought after hearing about them on กFresh Airก on National Public Radio.

These are some of the PR avenues you can pursue:

Reviews in any and all publications, print and online especially.

Features in print and online publications.

Radio interviews.

Television interviews.

A regular column in a magazine or newspaper or online.

Speaking engagements.

A role as an กexpert sourceก for one or more journalists.

Creating press events.

Tying your book to a charity or cause.

It all begins with your press kit. Thatกs a snazzy folder that contains the press release about your bookกs publication, a bio of you, a black and white photo of you (professionally done) and any press coverage you may have already received. Once youกve identified your media list, send that kit to the key contacts at each paper, magazine, TV or radio station.

But don’t stop there. PR is about relationships, and youกve got to strike the right balance of กeager to helpก and ‘respecting your time.ก Follow up your press kit with an email in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Make yourself an asset to journalists and editors and youกll be surprised at the results.

Two final tips:

Always include your Web address in your PR, stories, interviews, etc.

Always get reprints, videotapes, etc. of your press coverage to use later.

About The Author

Dr. Jamie Fettig

Are you interested in the one seminar that has created more BestSelling authors than any other seminar? A seminar put on by the guy who has sold more books than every other book in the history of the world except the bible? Then get yourself to the Mega Book Marketing Seminar and train yourself to be a megasuccessful author and become a sought after speaker. Make the difference with your book that you want to make. To Register and for more information go to http://www.bazuji.com/book

This article was posted on March 18, 2005

by Dr. Jamie Fettig

How Search Engines Connect Sellers and Buyers

How Search Engines Connect Sellers and Buyers

by: David Leonhardt

Maggie knows how to find what she wants. She lets her fingers do the walking – not in the Yellow Pages, but at Google.com. She wants to learn about bread baking, and you have just written Bread Baking Made Simple, and you sell some great baking tools. The good news is the Google and other search engines exist for one simple reason: to help Maggie find your website.

Google will show Maggie 534,000 resources on กbread bakingก. Unless she fails to find what she wants on the first page, or top 10 results, she will never find your website listed 124th in the results. (Actually, if she does not find what she wants in the top twenty or thirty results, she is likely to refine her search to กeasy bread bakingก or กhome bread bakingก).

How do you get into the top 10 results so Maggie can find your website? You might have heard a lot about กsearch engine optimizationก and กranking analysisก and กalgorithmsก. It all sounds very complex, but it really works on a simple 1 – 2 – 3 principle.

A search engine will show Maggie only resources (websites) it has on record. So make sure to submit your site to the key search engines and directories. You do not need to hire somebody who will charge you big dollars to do this. Nor should you fall for any of the autosubmit software or services. This should be done by hand, and anybody can do it. You can do it yourself.

The search engine will rank highest those websites it feels are most กimportantก. This means you have to show that your website is most important. There are a few simple things you can do. First, make sure you have content. Text content equals importance on the Internet. Links, both coming in and going out, are key. Connectivity equals importance on the Internet. Get listed in the major directories (DMOZ.com, Yahoo.com, Zeal.com, JoeAnt.com, etc.), as this also is a measure of importance.

The search engine will show Maggie the most ‘relevantก highranking resources. Google might rank http://TheHappyGuy.com relatively very high, but it is totally irrelevant to a search for bread baking. How does a search engine know which websites are most relevant for Maggieกs search? By the number of times กbread bakingก shows up in text on your web page. By the variety of ways it shows up on your page. By number web pages you link to and that link to you with the words กbread bakingก included.

Are you ready to roll? Possibly. Some of this you can easily do yourself. But there are three places that are worth spending money to help all the Maggies out there find your website and your book.

The first is choosing the right keywords. It might look simple, but กbread bakingก might not even be the best keyword phrase to focus on. It might be กeasy bread bakingก or กhome bread bakingก. The most searched terms might not be the best, nor the term with the least competition.

The second is to prepare a link strategy. The กlink exchangeก pages that are getting more popular each day are also becoming less effective each day. Here are just a few of the linking factors that will affect whether Maggie discovers your book:

The total number of incoming and outgoing links

The importance of the sites you link to and from

The relevancy of the sites you link to and from

Which pages on their sites and on yours are being linked

What you include in the incoming and outgoing links

Where on the page the links are placed

How many links are on those pages

How many pages are linked to or have outgoing links

The ratio of links to content on the pages involved

You can implement the strategy yourself, but it is worth hiring somebody to put it together for you. Ask the person what factors he would consider when building a strategy for you. If he does not mention several of the above, your money is better spent elsewhere.

The third place to invest is to have somebody knowledgeable review your html code. Chances are that you have missed numerous opportunities to let the search engines know your website is relevant, and possibly some opportunities to show it is important.

About The Author

Discover how to climb the rankings the RIGHT way: Pick up a copy of Don’t Get Banned By The Search Engines at http://thehappyguy.com/SEO.html. You might also want to find out how to promote your website with a media relations plan at http://thehappyguy.com/publicityselfpromotionreport.html, or profit from more free publicity ideas at http://www.thehappyguy.com/publicityselfpromotionproducts.html

[email protected]

This article was posted on November 03, 2003

by David Leonhardt

Broadcasting Mp3 Audio Via Computer, The Looney Tu

Broadcasting Mp3 Audio Via Computer, The Looney Tune World Of Podcasting

by: Sunny Hills

Podcasting Is A New Form Of Fun Stuff

To Do On The Computer.

The Ipod Was Made For Music Downloads,

But The Reality Is That It Has Created

A Launch Of Mini Shows,

That Are Uncut And Cheap To Produce.

Every Event You Can Imagine Is A

Potential Contender As A Reality Radio

Broadcast Show From Rio To Cape Cod,

And From Boston To Broadway.

CB Radio,i.e. Ham Radio, Was Developed

As Radio For The People, But

Now Another Page In The Consumer Notebook

Of Modern History Has Turned.

Any Music Concert Can Become An Mp3,

Whether It’s By Players Like Eminem

& 50cent Or Country Music And

Guitar Songs Dedicated To Andy Griffeth.

Mp3 Audio Can Include A Report From

A Reality TV Show To A Las Vegas Show,

To A Looney Tune Review,

And It Can Range From Humor To Commentaries

On The Weather, Oprah Winfrey & American Idol,

The Titanic, The Da Vinci Code,

Or Even A Live Sex Show In Harmony Hall.

They’re All Now Available As A Downloadable

Music Composition, A Video Or Even A Slide Show

On Your Computer,

And I Wouldn’t Be Surprised If

Some Of These Shows Show Up On Sirius Radio,

XM Radio Or Other Satellite Radio Shows,

Conventional Radio Or Even On TV.

The Ipod Is A Creative Way To Download

Digital Music Automatically Via Computer

Around The Clock, By Virtue Of Podcasting.

This Is Not About Downloading Online Music

Onto Your Computer Via Music File Sharing.

This Is About The Bone Thug Across The Street

Writing A Music Lyric On His Computer

Calling It A Skin Tune

By Frankie J & Lil Jon Luny Mas,

And With No Harmony Or Melody,

Having A Ball, Because Some Stranger

In Central Louisville Looking For

Cheap Music Downloads Records It

To His Mp3 Player While Waiting

For A Pizza Delivery.

The Apple Ipod Is Not A Technology

Whose Life Is Limited To A

Trade Show Display.

It’s In The Hands Of The People.

Podcasting Is Way Bigger Than

Two Way Radio Or Any Online Computer Game,

And It’s Not Limited To The

Ipod Mp3 Player Or Even The Rio Sport

Mp3 Player.

Newer Models Are Creating Competition

And Getting Cheaper, Just Like All

Computer Technology Always Does.

Just Look At The DVD Player.

Ipod Is Getting The Credit,

But Adam Curry, Former Music Video DJ

And MTV Host In The 1980’s,

Is The Central Player In RSS

(Real Simple Syndication).

A Music Download To A Mini Portable

Mp3 Player Is Not New, The Ipod Buzz Is.

Podcasting Is Going To Be Big.

I Feel Lucky To Have Gotten In On It

At An Early Stage,

With My Daily Podcast Sunny Thought Of The Day.

It Supplements My Free Affirmations By EMail.

So Now You Have 2 Free Ways To Get

Positive Thinking From Me.

I Was Interviewed Last Month

In The Honolulu Star Bulletin,

Who Told Me I Was The Only Daily Podcaster

In The State Of Hawaii.

Since Then I’ve Found Out I’m One

Of Only A Handful Who Podcast Daily

In The Entire World.

And My Radio Interviews – I Was Interviewed

By Positive Purpose Radio Host Kevin Mcdonald,

On KLAY AM Radio In The Seattle Area,

5 Times – 1 Hour Each – Those Shows

Were All Podcast Internationally, Too.

Welcome To The Future!

It’s Evolving One Day At A Time.

Why Not Hit The Computer Airwaves Yourself?

And Start Podcasting Today!

About The Author

Sunny Hills is The Affirmations Coach (TM). He retired from business and moved to Maui at age 47. His Free Daily Audio Mp3, Streaming Audio and Podcast: กSunny Thought of the Dayก is available at www.SunnyThoughts.com. His Free Daily Positive Thoughts by email are found here > http://www.sunnythoughts.com/newha105signup.htm

This article was posted on April 26

by Sunny Hills

How to Convert Telephone Calls into Powerful Prese

How to Convert Telephone Calls into Powerful Presentations

by: Roger C. Parker

You can multiply your ability to persuade by 400%, whether your audience is 1 or 100. Webbased presentations add a visual element to teleconferences. Instead of just talking to prospects, you can simultaneously show them and tell them. According to a Wharton Business School study, this dual mode communication makes your message up to four times more effective than using just your voice.

Present from your office:

Webbased presentations can be as effective as inthesameroom presentations, but are free from the costs and frustrations involved in traveling.

Talk to your prospects using your current telephone or—for large groups —a rented bridge line. You and your audience view your visuals using a standard web browser and Internet connection.

You control what’s displayed on your audience’s computer screen! Your screen contains a menu listing available visuals. You control presentation content, pace, and sequence. You can spend as much or as little time as desired on each visual. You can show all of your visuals, or just those needed to respond to attendee concerns or questions.

No limits on audience size:

No audience is too large or too small for a webbased presentation! You can easily and costeffectively show and tell 1to1 as you speak to individual prospects, or you can present to hundreds at a time.

No advance scheduling:

Your visuals are available 24/7. No reservations are required to present. Convert any telephone call into a presentation by inviting your caller to immediately access your online visuals while talking.

More than one set of visuals can be prepared and ready for instant use.

Preparing your visuals:

Use Microsoft PowerPoint™ to create your presentation. Presentations can be as simple or complex as desired.

In addition to creating visuals for your ขcoreข presentation, consider creating ขcontingencyข visuals available for showing as needed. This permits you to customize your presentation on the basis of questions from the audience or callers.

You can easily add and edit visuals. This permits you to customize the title or specific visuals with your client’s name or clientspecific contents and prices.

After completing your presentation, upload it to the server where your visuals will be available online to you and your clients, prospects, or employees.

Access:

Only those who know the specific location of your presentation on the web will be able to access your visuals. You can communicate the URL during the phone conversation or you can send it to a group via email before an event.

Unless you are also online, visitors will not be able to navigate through your presentation.

Applications:

Any presentation task you would normally accomplish inperson can now be done on the phone and online:

Demonstrations. Do a better job of describing the benefits of your product or service by showing as well as telling. Interactively walk prospects through the steps you’ll use to help them solve a pressing problem or achieve a desired goal.

Previews. Increase attendance at teleseminars and live events by previewing the contents and benefits of attending.

Proposals. Deliver client presentations in an interactive environment. Use your voice to build enthusiasm and address concerns or questions as they arise.

Continuous contact. Keep in close touch with clients and prospects while helping them make informed purchase decisions and best use of their purchase.

Training. Keep employees and your sales staff motivated and up to date on your latest products and services.

It’s all about relationships. Webbased presentations are just another way you can put today’s lowcost technology to work building and maintaining close ties with customers and prospects. At low cost, you can communicate with added impact from your office.

About The Author

Let Roger C. Parker show you how to attract qualified prospects and retaining clients by creating the right messages and choosing the right tools. Visit www.onepagenewsletters.com or call Roger at 6037429673 for information.

This article was posted on August 12, 2004

by Roger C. Parker

10 Eye Popping, Jaw Dropping Ad Copy Secrets

10 Eye Popping, Jaw Dropping Ad Copy Secrets

by: Greg Johnson

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purchase your products. Make sure to get their permission first.

3. Show before and after photos for your products on your web page copy. Show the problem picture and then beside it, show the picture of the resolution to the problem when they use your product.

4. Include an article or review that has been written about you or your business with your ad copy. This will show people that your business is respected and will increase your credibility.

5. When you offer free bonuses in your ad copy, also list the dollar value beside each bonus. People will feel they’re getting a good deal and it will increase the value of your product.

6. Hire a famous person to endorse your product or service. Make sure the person is well known to your target audience. Include their picture and statements on your ad copy.

7. Include your own picture on your ad copy. This will show people that you’re not hiding behind your ad copy and will increase their trust. Also, include your contact information below the picture and a brief statement or quote.

8. Tell your potential customers on your ad copy that you will donate a percentage of their purchase price to specific charity. This will show them you really care about the people. They may just buy your product to donate to the charity.

9. Ask your potential customers plenty of yes and no questions in your ad copy. The questions should remind them of their problem and make them think about what will happen if they don’t purchase your product.

10. Tell your potential customers they will receive a free prize if they find the five words in your ad copy that are misspelled or spelled backwards. The longer you can keep someone reading your copy the greater chance of them purchasing.

About The Author

Greg Johnson a marketer and webmaster for Instant Visitor Surge, where you can discover the time tested, proven formula for getting lasertargeted free website traffic. Check it out: http://www.instantvisitorsurge.com/main.php

[email protected]

This article was posted on August 11, 2004

by Greg Johnson