PowerPositioning: WillYouAcceptThisRose.com

PowerPositioning: WillYouAcceptThisRose.com

by: Peter Andersen

Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you กperhapsก meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brandกs success may be attributed to being the first successful soft drink on the mass market, other possibilities may be due to their perpetual multimillion dollar global marketing campaigns that span lifetimes as well as cultures. Whatever the cause, the Coke brand has a very successful & fortified position.

Another example of a strong positioning statement that achieves a great top of mind awareness is Verizonกs กCan you Hear Me Nowก campaign. How many times have you uttered those exact words, sometimes even consciously, when the person the other end of the tele has a low signal. In most cases, what follows are expressed or unexpressed images about the กCan You Hear Me Now Guy.ก

Good marketers know the power of a strong positioning statement. With strong positioning, it is nearly impossible to be outpaced by the competition using moderate marketing dollars alone. Furthermore, there are cases where product owners with seemingly unlimited/ multimillion dollar marketing budgets were unsuccessful at winning significant marketshare against a product with an established position. In fact, given a strong position that is known by the market, the competition is better off not competing on your terms, because the consumer already intuitively associates your brand with the commodity and has successfully filed you away in their mental filing cabinets as occupying that กspot.ก Therefore, marketing communications that are contrary to the consumerกs product knowledge are challenged or unconsciously blocked/denied by the mind.

Now, having demonstrated the power of a strong positioning statement, Will You Accept This Rose? Logon to see an interactive demonstration of how positioning can help you achieve the coveted ‘topofmind.ก http://www.WillYouAcceptThisRose.com

Power Positioning Exercise: Can you think of a few virallike positions (intentional or not) that help reinforce Mountain Dewกs Code Red brand? Hint: One deals with extreme heat/humidity advisories within U.S. Cities & States that have extreme summer temperatures.

About The Author

For more tips subcribe to our newsletter today.

Focused Impact Media Group specializes in integrated marketing communications. We are skilled at optimizing results by coordinating multiple communication channels into a highly focusedimpact that enhances brand identity, positioning and market awareness. For more information visit: http://www.focusedimpact.com.

(c) 2000 2003. Focused Impact Media Group. All Rights Reserved.

Reprint rights: This article may be reprinted with all above copy intact.

[email protected]

This article was posted on April 20, 2003

by Peter Andersen

Reverse The Risk And Boost Your Profits

Reverse The Risk And Boost Your Profits

by: Larry Lim

As a business owner or marketer, if you don’t reverse the risk in your product or service offerings, you’re really missing out in what can be one of the most powerful weapons in your marketing arsenal.

Risk Reversal Defined

Risk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none.

Why Reverse The Risk?

The main reason that youกll want to reverse the risk is so that you may boost your sales and profits.

Risk Reversal can easily be achieved by providing an Extraordinary Guarantee. An example would be an ironclad, noquestionsasked money back guarantee.

Buyers, especially Internet Buyers, are generally skeptical. This is particularly so if theyกve never dealt with you or your business before. Your credibility is in question and the trust yet to be established. Even if they are your existing customers, itกs imperative that you employ this powerful marketing concept of Risk Reversal by offering a strong and extraordinary guarantee…

… Hereกs Why:

Having a strong guarantee is one of the most effective ways to counter the skepticism and fears of the buyers in doing business with you.

If your customers or potential customers see a guarantee, especially an extraordinary one, they can be pretty certain that theyกll get what they’re after.

It shows them that you’re confident about, and have a strong belief in, your products and/or services.

It also goes to show that you’re reliable and trustworthy, and if they’re not satisfied with your offerings, theyกve nothing to lose.

The end result is that youกll dramatically boost your sales and profits sales and profits you would not have seen without the strong guarantee.

Hereกs an example:

Letกs say in any of your promotional campaign, you normally sell 500 units of your product. Through a strong guarantee, you increase your sales by 8% or 40 units without spending any additional funds on advertising.

This translates to a total sale of 540 units for that campaign.

Letกs say you later experience a 10% refund of the additional sale of 40 units, that is, 4 units (10% X 40 units), which you won’t.

Even after the refund, youกll still make an additional sale of 36 units just by offering a strong guarantee. These are sales that youกll never get without the guarantee.

Now you can see how a strong guarantee will boost your sales and profits.

Then Why Are Many Business Owners Unwilling To Offer Such A Guarantee?

Many business owners have the misconception that people are only concern about the price of the product or service. Price, no doubt is a factor but only a minor one, and only to a certain extent. If the customers want something, and if you’re able to address their concerns and fulfill what they want, theyกll gladly buy what you have to offer.

Many business owners are also afraid that theyกll be ripped off. Just in case you think that youกll be ripped off by offering guarantees, research have shown that this rarely happens as 99.5% of people are generally honest. Of course, thereกll be a few moral rejects whoกll take advantage of you but the additional customers that youกll gain will more than offset the few whoกll take advantage of you.

Furthermore, very few people will go through the process of actually returning something that theyกve bought, unless of course, youกve infuriated them. If you’re a savvy business owner or marketer, you should know better than to infuriate your customers.

Think about this the process of asking for a refund is a socially uncomfortable one; it takes confidence and selfassurance to ask for a refund even if you’re openly offering one.

Now, I must add that in order for your guarantee to achieve the objective of boosting your sales and profits, youกll need to bear the following in mind:

Youกll need to have a quality product and/or service

Youกll need to address the customers deepest frustrations

There shouldn’t be any unreasonable conditions attached to it

It should preferably be for at least a minimum period of 90 days or more.

An example of a strong guarantee will be:

‘try out the product for a full 365 days! If it does not double your sales by the end of the 365 days, just return it and we will cheerfully refund your full purchase price.ก

I believe you can see the power of the above statement. It implies that you’re so confident of your product that you’re assuming all the risks, not the customer.

Once youกve got over the fear of reversing the risk, youกll be ready to offer bold guarantees. A bold guarantee sends the message to your potential customers that กyou’re reliable and your offerings are of high qualityก. It takes away the risks associated with the purchase of your products and/or services, and it also lends you credibility.

As you can now see, risk reversal is one of the most effective ways to boost your sales and profits. Put this powerful marketing concept into practice immediately. Spend time on creating a sound and powerful guarantee, implement it, and youกll see your sales go through the roof.

About The Author

Copyright 2005 by Larry Lim, MarketingSphere

Larry Lim is a practising marketing strategist and tactician who dishes out highly effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.

Check out his website http://www.marketingsphere.com which is jampacked with internet marketing secrets and softwares that will skyrocket your sales, and shoot your profits through the roof.

This article was posted on January 15

by Larry Lim

Paper Talk In Printing

Paper Talk In Printing

by: Florie Lyn Masarate

A small factor but otherwise needs some consideration in printing is choosing the kind of paper your print job would be printed on. A few designers do not give much thought about this issue. Some may have techniques so that the color in whatever paper printed on would not affect the prints. Some just do not give a damn about it as long as they have done their work. Let their clients worry about it later on.

The first is opacity. This refers to how much you can see through the paper. You would not want your prints put in a paper so transparent you can actually what is on the next page. And think about the readers. Although reading your prints would be a challenging experience, many would not be too happy straining their eyes to read your texts.

Second is thickness. This is how thick the paper is. Judging the thickness from how much the paper weight is fallacious. Light papers can weight as much or even more than the heavy ones. If you want your printing to appear that they consist of more pages than they actually do, use thick papers. Have you ever seen postcards printed on thin papers? Then thick, it is.

Brightness is the third. Paper can be like mirrors that reflect light thus bringing more life into your prints but oftentimes can be a source of sore eyes. Coated stocks reflect more light than uncoated stocks. You should know when and when not to use bright papers for your printing jobs. You would not want to require your readers to wear sunglasses when reading your work.

Lastly is the strength. Exactly how strong and durable your paper is? Is it strong enough to hold up to people browsing them again and again? Or do they show signs crease and breakage the instant you try to scan it? Knowing how strong your paper is to endure having to go through many scanning hands is definitely a plus factor. Printing jobs are something you may want to preserve as a reference or as a trophy of your oncecareer as a writer. Or just something you can show your greatgreat grandchild in the future.

Choosing the perfect paper for your printing needs can assure you of having the perfect result. This can be expensive but thinking about the result it can give you can make up for that. Choose your paper stock and choose wisely. Remember your readers of today and your future grandchildren.

For comments and inquiries about the article visit http://www.digitalprintingcompany.com

About The Author

Florie Lyn Masarate got a flair for reading and writing when she got her first subscription of the school newsletter in kindergarten. She had her first article published on that same newsletter in the third grade.

This article was posted on August 11

by Florie Lyn Masarate

Build a Strong Foundation for Creating Your First

Build a Strong Foundation for Creating Your First Online Identity – Notes for Beginners

by: Arun Tibrewal

If you are looking for creating your online presence you should follow some of the basic requirements so that your new website will have a strong foundation. Today internet is a growing media which can provide you maximum results, which no other media can do for you. If you think on right direction and take your action step by step, it is almost certain that your site will have a strong online presence and reach to the maximum of you potential clients.

Remember empires never built in day, but it takes years of dedicated hard work, devotion, patience and to work constantly towards creating it successfully. If you are a slow mover but consistent towards your work, there is no reason your efforts will fail. Small efforts which you repeat day in and day out results 100% success in due time course. It is always advisable to get some basic knowledge before you begin your journey to a great on line success. Here are some general points which explain in brief on the basic requirements of creating your first online identity.

Choose a descriptive and short domain name. It is essential to choose a good domain name. Don’t go for any sub domain or free domain, but always have your own, as people will be remembering you with your name only. It should be a TLD i.e. yourbusinessname.com, .org, .biz and so on.

Select a quality host, which can provide you consistent uptime and have flexibility to upgrade or extend required features for running your site effectively. In general if you like to have a greater visibility of your website you should hire services from a experienced hosting company even if there cost is high.

Make your site plan first. Just open your notepad and write down what is your site all about, what it sells, how it sells, to whom it will sell, and other things. Create different sections of your site theme and note it point by point. It is always advisable in beginning; you should start with the basic functionality and upgrade it later on. This will give you an instant kick start and you can always enhance its functionality with fewer efforts.

Write a unique copy. If you can write good contents, you can make a strong presence in World Wide Web and well ahead with your competitors. Make a killer copy of your contents; it should be unique and relevant to your site theme. It is a word that sells into the market, if you feel you can hire an agency that are specialized in writing contents on given basic parameters. There are several of them available on net which you need to do some research before hiring one i.e. carefully analyzing there credentials.

Build a website which loads fast and navigated easily. Means your visitors should find easily what they are looking for. Don’t make your site just for search engines but create one for your visitors so that they can brows your site without any hassles. Your design should be an eye catcher with less images and better content visibility. Hire a designer who knows about the website usability analysis, visibility, website utility and present your main theme visible within the design. In nut shell your website will be carrying your brand value and should be presented in a professional manner in front of your visitors.

Optimize your site. Do the basic optimization of your site for different search engines. Initially you need not to hire any SEO or apply any killer techniques, but do it yourself few things so that search engines can find your site easily i.e. writing a good title, description of the site, adding proper met tags a submit to the different directories and search engines. Once they crawl your site and index it properly, you can keep on adding relevant contents on pages. You need a lot of patience to get visible in search engines if you follow the ethical ways, as it provide you a longer stay and better visibility on web.

Market your site. A Business is all about what is it and how it is marketed. A well marketed site may virtually force a visitor to become interested and make them confident enough to buy the services from you. The basics of marketing is of your own knowledge and some preset parameters i.e. What you sell, How you sell, Where you sell, Who are your targeted potential clients, how much domain knowledge you have, What is the actual strength of your product and so on. Create effective sale letters, know your targeted customers, draw a plan and quickly start implementing that. A well drawn regular marketing plan combined with selective advertisement campaign, implemented steadily on right time can provide greater results on World Wide Web enable you to reach your goal successfully.

Promote your site. Promoting your site is a vital technique which can not be done in one day or overnight. To get desired results you need to work hard constantly so that you will be able to capitalize the maximum exposures on world wide and establish your solid online presence. You can publish a press release, write articles, manually add your site to different directories on section which is most relevant for your site theme, and distribute ezines, banner advertisements, and many more possible ways to promote it regularly on internet.

These are the basic and fundamental need to build an strong foundation for your online presence. Remember a tallest building on earth has the strongest foundation too that support its structure to stay longer on earth. Follow the ethical ways and simple rules and take a step towards building an foundation of your online empire.

About The Author

Arun Tibrewal is an online marketing promotions specialist since 1998 and owner of www.iwayhost.net and its network sites. Iwayhost is dedicated to provide top class hosting services with there straight forward plans. Permission is granted to reprint this article as long as the resource box should keep intact with the following links.

http://www.iwayhost.net (Straight Forward Host)

http://www.onlydevelopers.com (Open community for developers)

http://www.siplnet.com (Customized billing solutions)

[email protected]

This article was posted on March 08

by Arun Tibrewal

10 Blazing Internet Marketing Secrets To SkyRocke

10 Blazing Internet Marketing Secrets To SkyRocket Your Profits

by: Ikey Benney, CEO, Mscsrrr, New York City

Hello, do you have a website and sell something on the internet?

If yes, may I offer you 10 blazing ways to skyrocket your profits at your website!

1. Use a กP.S.ก at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your website or in your ezine. This will increase your traffic, sales and ezine subscribers.

3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

5. Create new products or services only if there is a strong need for them. You won’t have anyone to sell them to if you don’t have a market.

6. Sell your backend products to your customers right after they order. Take them to a ‘thank Youก web page that includes other products you sell.

7. Sell a few products on your website instead of selling a large amount of products. To many choices can overwhelm your visitors and they won’t buy.

8. Include content and free stuff on your website that promote the products you’re selling. If they don’t read your ads, they may read your offerings.

9. Remind your visitors that you’re human not just a website. You could publish information on your family life, a picture of yourself , a profile, etc.

10. Provide a กContact Pageก on your website. Give your visitors as many options to contact you as possible. Thisกll add credibility to your business.

Warmly,

Ikey Benney, CEO

Mscsrrr

About The Author

Ikey, an ขEnlightenedข man & Millionaire CEO from New York City is the creator of กMscsrrr: Millionaire Secret Cash Systemก, home based business, online investment opportunity (http://www.mscsrrr.com) which has helped thousands of ordinary people from all over the world to attain financial security and shinning success during the past 2 yrs ago.

[email protected]

This article was posted on January 16

by Ikey Benney, CEO, Mscsrrr, New York City