10 Ways To Get More Of Your Visitors To Subscribe

10 Ways To Get More Of Your Visitors To Subscribe To Your Ezine

by: Ken Hill

1. Promote your ezine on the top third of your site, and on every page of your site with a subscription box that advertises your ezine.

2. Tell your visitors the benefits of subscribing to your ezine whatกs in it for them for subscribing to your ezine.

3. Provide a bonus for subscribing to your ezine. Your bonus could be a free ad, ebook, email course, software, or access to your members only site.

4. Make sample issues of your ezine available to your visitors by autoresponder.

Your sample issues will increase your subscriptions by giving your visitors a firsthand look at the valuable content to be found in your ezine, the topics you cover, your point of view, and your personality.

5. Provide an archive of all your past issues.

You could provide your visitors with a web based archive of all your past issues. This will not only help you to get more subscribers, but will also fill your site with keyword rich webpages which can help your site to rank higher in the search engines.

In addition, you can create your archive by making all of your past issues available by autoresponder if you don’t have the time to keep up a web based archive.

6. Tell your visitors that if they subscribe to your ezine that theyกll be entitled to subscriber only discounts.

This could be discounts on purchasing your products or discounts on advertising in your ezine.

7. Publish testimonials for your ezine on your site.

This will increase the number of people that subscribe to your ezine by showing them what your ezine has done for other people how it has helped them, provided them with valuable information, showed them how to promote their businesses etc.

8. Let your visitors know that you will never sell or give away their information. Have a strong privacy policy in place.

9. Tell your visitors what your next issue is going to be about. For instance what the topic of the feature article is or anything new you have planned.

10. Have a sweepstakes or contest for free advertising or products. Tell your visitors that if they subscribe to your ezine that they will be entered every month in your contest or sweepstakes.

About The Author

Article Copyright by writer, Ken Hill. Save Money With Affordable Email List Hosting! Fast, easy and cost effective email delivery to your lists. Youกll increase your sales while reducing your investment! Get your First 30 Days Free! Learn more now at: http://www.scstats.com/r.cfm?i=5343

This article was posted on March 20, 2004

by Ken Hill

7 Secrets to Explode your eBook Sales! Part 4

7 Secrets to Explode your eBook Sales! Part 4

by: Bluedolphin Crow

Secret #4: Creating passionate articles will explode your eBook sales!
Aho,
All the experts finally agreed on something. Writing articles about your eBook can be one of the most successful ways of eMarketing.
However, one of the biggest problems on online is learning how to write a great article. You should not just type any old thing and call it an article.
First, you must put your passion, your personality into the article. In addition here are some steps to follow to explode your eBook sales using free articles.
Step 1: Generate an article idea that everyone will want to read about. Review your eBook and look for the benefits that your eBook provides to the readers. Make a list of these benefits.
Now, take one benefit at a time and create an article. This will assure you of generating an article idea that people want to read about.
Step 2: Write a simple outline. Once you have your first benefit idea selected. Take another sheet of paper and write a simple outline for that idea. This will give you the beginning content for your article. Later we will กfill in the blanksก of this simple outline to create the article itself.
Step 3: Choose a killer title that will draw attention. This is one of the most important aspects of your article. Without a killer title, your article will be passed over for another.
Now what do I mean killer title? What I mean is a title that has a benefit stated in it and draws peoples attention.
Answer these three questions to help you write that killer title.

Does the title draw a reader to take a look?
Does the title promise to solve a need for the reader?
Does the title offer specific information?

Another way to start writing killer titles is to write at least 20 to 100 titles for each article to start. Then review other peopleกs article titles. Then review your list and select your best killer title. I will tell you from my own experience that the more titles I write for an article, the better my title becomes. I have never used any of the first few titles when doing the above exercise.
Step 4:
Grab your readers with an attentiongrabbing opening sentence. You can use either a statement or a question here. The idea here is to not only grab the readersก attention. Itกs also to keep it.
The best way I have learned to write an attentiongrabbing opening sentence is to go online to an article directory and read the opening sentences to articles with a similar topic. I then discover which opening sentences are attentiongrabbing and which are not.
Once Iกve done this I find it really easy to get my attentiongrabbing sentence out of the way.
Step 5: State the primary purpose of the article by introducing a problem. By looking at your main benefit again you can turn it around into a problem. What is it like without the benefit? Here it is best to use a statement rather than a question.
If you are having trouble with this step simply write out an answer to this statement: กOne of the biggest problems…ก Use this to jar your idea centers in your mind. You can also begin your primary purpose statement this way. Look at the beginning of this article for an example.
Step 6: Take out the sheet of paper that has your outline on it. Now, write two to four sentences for each part of your outline. Imagine for a moment that a 7 year old has asked you about your article. How would you explain it to that child? Great! Now use that in your article.
Most ezine publishers and owners like articles between 400 to 500 words. They also want it formatted to between 60 and 65 characters per line, including spaces.
I have found it best to use กnotepadก when beginning to write out my articles and NOT a word processing program. This way there is NO formatting in the article. It is just the article in plain text.
Another point here is to use the word กyouก a lot. You want the reader to feel comfortable while reading.
Step 7: Include two to three free resources that the reader can find online to illustrate and/or highlight your article content. Using this of course is only if it is appropriate to your article content.
Step 8: Write a resource box for the end of your article. Make this between 4 to 8 lines max. Here is where you tell a little bit about yourself and then highlight your website or email address. See the bottom of this article for an example of a resource box. It is the information that follows, กabout the author,ก below.
Step 9: And finally, with your article written it is time to reread and rewrite. I have found that reading it aloud and/or having one or two other people read it helps a lot at this stage.
Don’t run into a problem many beginning article writers fall into. Many of them don’t like something they wrote and try to begin again. STOP! Don’t begin again. Simply edit around the copy that flows.
Step 10: Now last but definitely not least, reread your article for grammar mistakes and use spell check one last time! This IS the most important step.
Once your article is done you should do the following two things.
1. Submit your article to กarticle announceก services online. An article announce service is a email service that posts articles for everyone. You have to be a member to submit your article. Once you join you can post your articles as you have them completed. Usually only one article submission to each of the announce services per day.
Writers, Publishers and Website owners watch the articles being announced for content that they can use.
When you join these services, it is best to use a second email address. This way the large numbers of articles you will be receiving will not interrupt your personal and business email.
Here are a few article announce services to subscribe to. After you email them to subscribe, READ the email they send you and FOLLOW the directions on formatting your article for each of them. This will increase your ability of having your articles published in these services.
I have listed only article announce services that are located at Yahoo eGroups. After you have subscribed and read each email you receive. Go to this URL to post your articles:
http://groups.yahoo.com/mygroups
Article Announce groups:
Article Announce

Subscribe:

mailto:[email protected]
AAInternet

Subscribe:

mailto:[email protected]
Articles Archive

Subscribe:

mailto:[email protected]
Free Content

Subscribe:

mailto:[email protected]
NOTE: to subscribe simply send a blank email to each of the addresses above.
Ok Great! Now its time to submit your article to online article archives and article directories. Article directories and archives are web sites that contain hundreds and thousands of articles from all over the world. Once you post your article at one of these locations your articles will be in front of thousands of readers, Publishers, writers and website owners.
Here are three to get you started:

http://www.1stinarticles.com
http://www.webmomz.com/users/signup.shtml
http://www.goarticles.com

Well thatกs it for today.
Thank you for reading. Have a great week!
Blessings
Bluedolphin Crow
Copyright 2004 Bluedolphin Crow All Rights Reserved.

About The Author

Bluedolphin Crow Ph.D. is a Native American with 6 years internet Marketing Experience and 20 years Sales and Marketing experience. The above article is an excerpt from her upcoming eBook: eBookMarketingSecretsRevealed! To reserve your FREE copy before publication (A $49 value) send a blank email to: mailto:[email protected]

กHow to eBooks Free eZine: mailto:[email protected]

http://www.lostdazedandconfused.com

[email protected]

This article was posted on July 28, 2004

by Bluedolphin Crow

Newsletters Are Vital to Your Home Based Business

Newsletters Are Vital to Your Home Based Business Success

by: Chris Stirling

If you own a home based business then generating web site traffic is probably the primary thing you spend your time worrying about. The reason this is such a concern for you is because online competition is stiff and it is a huge effort to get your web site noticed among the thousands of others. However, there are several tricks you can do to differentiate your web site and set it apart from others. One such thing is providing a newsletter to subscribers.

Most business people on the web subscribe to at least one newsletter, if not more, that focus on different aspects and markets they are interested in. Because of this, it is important for your company to also have a newsletter that provides viable, relevant, and current information and that also markets your product or service. The more relevant your newsletter is to your target market consumerกs needs the more likely they will visit your web site.

When it comes to material for your newsletter, take a look at some of the most popular newsletters in your field and see what makes them good and what makes them bad. A good question to ask yourself is would you subscribe to this newsletter and if so why or why not. From these, you will be able to take the formats that work and skip the ones that don’t. Because, when it comes down to it, you want your newsletter to become very popular and direct more and more traffic to your site on a daily basis. It has been proven that 70% of sales are made after the third, fourth or fifth contact, meaning your newsletter has to be good enough for the subscriber to read at least 5 articles before you get a sale.

When it comes to newsletters, you will need to have a reason why people will want to sign up. Most of the time people are not out searching for a bunch of newsletters to subscribe to, but for the right reason they will. For example, if you provide access to a business toolkit, ebook, free gift, or some other equally tempting award, people will sign up to receive the newsletter. Now, here is the key, once you have people signed up you want them to stay signed up and not only receive the newsletter but also read it. So, once people begin signing up you will need to make sure the newsletter is professional and provides helpful and relevant information for your particular market. If you are providing this information people will continue reading it and tell their friends about it, if not they will hit the unsubscribe button and you will lose a potential customer.

Although setting up a newsletter might sound difficult to you, it really is not and is something you can do in a couple hours every week as long as you have decent writing skills. Make sure you cover hot topics, give advice, and use customer questions about your product, market and the like to make up the newsletter. If you are confused or not quite sure how to get started, get a newsletter software program that will guide you through the process as well as create a professional looking newsletter.

Once you have a newsletter developed and ready to distribute you will want to have an automated subscribe and unsubscribe program. This will allow people to sign up or asked to be removed from the newsletter and it will automatically happen. The last thing you want to do is spend your entire day adding and removing email addresses. This is a waste of time that is better used by you focusing on expanding your business.

Once your newsletter is set up and automated, if you are providing a good newsletter with plugs for your services and products, you will be sure to see a rise in traffic and purchases.

Copyright 2005 Chris Stirling

About The Author

Chris Stirling is the owner of http://www.stirls.com and his internet marketing website is designed to help other people achieve their goal of having their own work at home business.

To subscribe to my newsletter and recieve several bonuses go to http://www.stirls.com/newsletter

This article was posted on August 23

by Chris Stirling

How Affiliates Can Have Their Own Radio Show…

How Affiliates Can Have Their Own Radio Show…

by: Anik Singal

Before we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to podcasting!

Pretty much everyone and anyone who knows the slightest bit about Podcasting thinks about the Apple IPod and how IPod users are using Appleกs ITunes software to download their favorite songs over the internet.

But what if I told you that you don’t even need an IPod to podcast? As a matter of fact, to have your own podcast show, an IPod is absolutely unnecessary!

The name กpodcastingก is a combination of the name for Apple’s portable mp3 player, the กIPod,ก and the word ขbroadcasting.ข Using mp3 audio to broadcast a message was formerly known as กaudioblogging.ก It only became known as podcasting after a million IPod users subscribed to Appleกs ITunes directory within two days of when ITunes launched.

So for those of you who don’t know, hereกs the scoop: Podcasting is a way to listen or view the files you want, when you want. Special podcasting software now also allows you to be automatically updated when a specific podcast you subscribe to has been updated.

How it works…

It works by first having someone first make a podcast, which is basically a file sitting on the internet waiting to be downloaded. The next step is for the user to subscribe to that Podcast by using readily available กpodcatchingก software. The software will periodically check for updates and download any new files.

กSo I’m an affiliate, I want to make money from podcasting, but I don’t have an IPod. How can podcasting helping me?ก

Podcasting has been around in one form or another since the year 1991. Before it became known as Podcasting, it was known as audio blogs. In other words, many affiliates may have already been using this technique, just without the title of a กpodcast.ก

How you can start implementing podcasting?

It is not very different from having a newsletter or an Ezine (something we talk about a lot). But from now on, you can start adding audio files to the newsletter and instantly you have an active podcast.

Record your message

Convert into MP3 file

Create an RSS feed of your podcast

Upload MP3 to your website

Listeners can now subscribe to be notified when you make updates using podcatch software

The only part here where it gets a bit technical is the process of creating an RSS feed of your podcast. However, even that step will only take a few minutes to learn completely.

Using podcasting, you can immediately differentiate yourself as an affiliate and begin building a unique list of loyal subscribers! Congratulations, you are just a few steps away from having your own radio show!

About The Author

This article has been authored by Anik Singal, the founder of The Affiliate Classroom. If you want to learn his system that helped him make over $10,466 in 60 days please visit the following link to enroll into a free course:

http://www.AffiliateClassroom.com

This article was posted on August 06

by Anik Singal

5 Quick Ways To I.ncrease Your Ezineกs S.ubscribe

5 Quick Ways To I.ncrease Your Ezineกs S.ubscriber Base

by: Gary Baker

Welcome to all of you out in netland.

If you have been doing any type of กm.arkeingก o.nline at all, then you have heard over and over again the importance of having your own o.ptin l.ist.

Without a doubt, if you don’t start and continue to build a solid l.ist, then you fail…period.

So with this article, I would like to give you a few ways to add a batch of new s.ubscribers to your l.ist and NOT spend one penny to do so.

Lets, get right to it shall we…

1. Give Incentives

Give people an incentive to s.ubscribe to your ezine. Offer them a f.reebie if they s.ubscribe. It could be a f.ree ebook, f.ree report, f.ree advertising, etc. Make sure the f.reebie will attract your target audience.

2. Joint Venture

Joint venture with a similar ezine. Combine your s.ubscriber bases together and publish one ezine. Edit and publish each issue together. You both will be promoting the ezine which means more s.ubscribers.

3. Allow Archiving

Allow your s.ubscribers to archive back issues of your ezine on their web site. They may need content for their web site. If people visit their web site and like your ezine, they will s.ubscribe.

4. Form An Ezine Ring

Form an ezine ring. Team up with 4 to 10 similar ezines. All the publishers would agree to l.ist each others ezine name and s.ubscribing information in every issue. You could call this section กOther F.ree Ezines You Might Enjoyก

5. Ask S.ubscribers

Ask s.ubscribers to forward your ezine to close friends, family, or a.ssociates. If they enjoy your ezine, they will s.ubscribe. Itกs almost like your s.ubscribers are endorsing your ezine.

There you go. 5 f.r.e.e ways to add hundreds of brand new s.ubscribers to your l.ist.

So..get to work.

Wishing You The Best Of S.uccess,

Gary Baker

Copyright 2004 Gary Baker

About The Author

Gary is an expert in building responsive, p.rofitable o.ptin l.ists and will กprebuildก you an o.ptin l.ist of 5,000 fresh o.pportunity p.rospects PLUS give you his p.roven m.ethod for quickly and easily using your new l.ist for maximum results and p.rofits.

Visit: http://www.jempublishing.com/optin.htm

This article was posted on December 09, 2004

by Gary Baker

Fed Up With FM Podcasting

Fed Up With FM Podcasting

by: Colin Maddocks

If you are fed up with listening to your local FM station and the mass of inane adverts that punctuate each show, or, if you crave interesting spoken word programmes that are written and presented by excited, knowledgeable enthusiasts, then Adam Curryกs กDaily Source Codeก podcast may just be just what your a looking for.

Adam is one of a rapidly increasing group known as กpodcastersก, whose shows are created to be heard on iPods or other MP3 players. Formerly an MTV videojock, he is the man who created the กiPodderก program. Downloadable from www.iPodder.org, this easy to use software allows you to decide which audio feed you wish to subscribe to. This is then automatically added to your iPod or MP3 player to listen to when you decide.

The great thing about Podcasting is that it allows listeners to download their favorite shows automatically. There are now tons of กadvertisementfreeก radio channels for listeners to subscribe to, with more emerging every day.

Once setup with a program like iPodder your favorite program downloads automatically whilst you sleep, so that you can listen to it on the journey into work the next day, or whenever it suits you. You are not tied to any schedule. It is true ขradioondemandข.

When you visit ipodder.org you will see details of the latest podcasts and you will be able to easily subscribe to shows such as กCovervilleก, a music show consisting purely of really interesting cover versions as well as the truly original, if not a little whacky, กWhole Wheat Radioก from Talkeetna, Alaska. (Where!!).

There are, of course, lots of shows created and presented by true Podcast enthusiasts and knowledgable techies, such as ‘the Engadget Podcastก and กIT Conversationsก. However, by mixing all of these topic areas you can end up with a true, custommade radio experience that meets all of your listening requirements.

Podcasting is still in it’sก infancy and over the next 12 months you will see more and more growth in this unique field. Podcasting is a real example of a technology that simply could not have existed even 2 years ago and with just a little effort on your part over the coming months you could play a significant part in the development of this exciting and creative medium.

About The Author

Colin Maddocks is a webbased travel agent and marketer running several, successful web businesses, including www.rssfeeds4u.com and www.ipodaccessories4u.com amongst others. He is particularly excited by new web developments in RSS Feeds and Podcasting. Colin has written articles on web selling and new technology.

[email protected]

This article was posted on August 08

by Colin Maddocks

How Affiliates Can Have Their Own Radio Show…

How Affiliates Can Have Their Own Radio Show…

by: Anik Singal

Before we start, I want to ask you one simple question. If you knew what you know today about how big blogging would be before it started, would you have started a blog? Well, in that case, you better pay close attention to podcasting!

Pretty much everyone and anyone who knows the slightest bit about Podcasting thinks about the Apple IPod and how IPod users are using Appleกs ITunes software to download their favorite songs over the internet.

But what if I told you that you don’t even need an IPod to podcast? As a matter of fact, to have your own podcast show, an IPod is absolutely unnecessary!

The name กpodcastingก is a combination of the name for Apple’s portable mp3 player, the กIPod,ก and the word ขbroadcasting.ข Using mp3 audio to broadcast a message was formerly known as กaudioblogging.ก It only became known as podcasting after a million IPod users subscribed to Appleกs ITunes directory within two days of when ITunes launched.

So for those of you who don’t know, hereกs the scoop: Podcasting is a way to listen or view the files you want, when you want. Special podcasting software now also allows you to be automatically updated when a specific podcast you subscribe to has been updated.

How it works…

It works by first having someone first make a podcast, which is basically a file sitting on the internet waiting to be downloaded. The next step is for the user to subscribe to that Podcast by using readily available กpodcatchingก software. The software will periodically check for updates and download any new files.

กSo I’m an affiliate, I want to make money from podcasting, but I don’t have an IPod. How can podcasting helping me?ก

Podcasting has been around in one form or another since the year 1991. Before it became known as Podcasting, it was known as audio blogs. In other words, many affiliates may have already been using this technique, just without the title of a กpodcast.ก

How you can start implementing podcasting?

It is not very different from having a newsletter or an Ezine (something we talk about a lot). But from now on, you can start adding audio files to the newsletter and instantly you have an active podcast.

Record your message

Convert into MP3 file

Create an RSS feed of your podcast

Upload MP3 to your website

Listeners can now subscribe to be notified when you make updates using podcatch software

The only part here where it gets a bit technical is the process of creating an RSS feed of your podcast. However, even that step will only take a few minutes to learn completely.

Using podcasting, you can immediately differentiate yourself as an affiliate and begin building a unique list of loyal subscribers! Congratulations, you are just a few steps away from having your own radio show!

About The Author

Anik Singal is a 22 year old successful internet marketer who has developed his own affiliate marketing system which helped him earn over $10,466 in just 60 days. Join his FREE Course at:

http://www.AffiliateClassroom.com

[email protected]

This article was posted on August 05

by Anik Singal

Single or Double OptIn?

Single or Double OptIn?

by: F. Terrence Markle

Single or Double OptIn?

You heard the message before. Your email list is the most important key to your future online success. The best list is a highly targeted and responsive optin list. At present, the single optin method is the preferred approach to building a list. However, Internet promoting considerations suggest the list owner should use the double optin or confirmation method to build a list. What is the right method for you?

OptIn Process

The optin process means that an individual has requested to be on your mailing list before you a^dd them. At the same time, the individual must be given the ability to optout (unsubscribe) from your mailing list at any time.

In the single optin method, an individual registers to join your email list by submitting their name and email a^ddress. As a result, the individual is giving you their permission to send them email messages that promote specific products and services or discuss specific topics.

In the double optin or confirmation method, an individual registers to join your email list in the same manner as the single optin method. In response, the individual receives an email from you to confirm their email a^ddress. Upon receipt of the confirmation email, you a^dd the individual to your mailing list. If the confirmation email reply is not received, do not a^dd the individual to your list. However, you may want to followup with the nonconfirming individuals and give them another chance to confirm.

Autoresponder

Your autoresponder should have the capability to implement the double optin method. If not, you can setup one very easily. Set up two separate campaigns in your autoresponder (let’s call them ขAข and ขBข). Campaign ขAข receives the initial single optin request from your visitor. In turn, the message from campaign ขAข contains a link the subscriber clicks to send a confirmation email to campaign ขB.ข The ขblankข email sent to campaign ขBข is from the subscriber’s ขdefaultข email system containing their confirming name and email a^ddress.

Subscriber Relationship

To be successful in email promotions, you must build a personal oneonone relationship with your prospects or clients. The success in your online mark^eting hinges on maintaining and building this personal relationship. As the list owner, you need to establish the initial relationship by:

Obtaining permission from your subscribers to send them promotional messages and other types of useful information

Practicing respect for the privacy of your subscribers.

Implicit OptIn

An implicit optin situation may exist as the result of permission that is not granted but is derived from another relationship. An example would be when an individual has previously purchased from you. In this situation, you may be able to send limited but unsolicited emails to that individual under this preexisting relationship. However, this level of implied permission must never be exceeded without the expressed consent of the individual.

Considerations

As a list owner, you work hard to drive traffic to your web site and get subscribers to join your list. Individuals respond and decide to join your list. They submit their name and email a^ddress. Great! All that hard work of publishing a newsletter, writing ezine articles and promoting is finally paying off. You have genuine subscribers. Or do you?

As it turns out, some of these new subscribers did not signup on your mailing list, do not want to receive your mark^eting messages or forgot they signed up. You run the risk of getting sp^am complaints when you send email messages to this group of individuals. This can be a serious problem to your online business. Open your email and look at the flood of unwanted messages. Scan and listen to the media reports. Sp^am is a continuing problem.

MessageLabs, a provider of email security services, monitors email messages on a worldwide basis. Out of 157 million emails tracked in July 2003, they reported that 80 million emails were sp^am. That’s a 51 percent sp^am rate. In December 2003, MessageLabs reported a 77 percent increase in yeartoyear sp^am volume. These numbers are incredible.

It is very important that you get your email messages into the hands of individuals that want to receive your messages. As a result, the normal single optin may no longer be sufficient. Consider the double optin method as an alternate approach. Look at the pros and cons of each approach to find out what is right for you.

Single OptIn Discussion

An argument in favor of single optin states it is simpler to subscribe to a single optin list than the double optin list. Even though the single optin method has more unsubscribes, the net number of subscribers is generally higher than with the double optin method.

An argument against the single optin method states that new subscribers may be:

Tire kickers only looking for the fr^ee bonus,

Not really interested in your mark^eting efforts,

Can not remember signingup,

Did not signup due to someone else signing them up or

There was a typographical mistake in the signup process.

How many of the single optin subscribers fall into this ขproblemข category? Depending on the reporting source it ranges from 0 to 30 percent. Malice or typo mistakes can be mitigated in the confirmation process if the recipient does not confirm. As a result, you will probably lose these people in short order through the unsubscribe process. However, the most serious consequence is the sp^am complaint. This can cause you significant grief and wasted time defending yourself against the ISP that wants to shut you down.

Double OptIn Discussion

Depending on your situation, you may need or want to start using the double optin method. This does not mean you trash all your current single optin subscribers and ask them to double optin. You should be able to continue your email mark^eting to these individuals if you have a healthy business relationship with them. Consider the double optin method if you are in the early stages of building your list or want to increase to your existing list.

The double optin method may be your best solution to the problem of single optin subscribers that don’t want to be on your mailing list. The confirmation process is your protection against individuals claiming you are sending them unsolicited email. The double optin method establishes that:

The email a^ddress is good.

The responder is the owner of the email a^ddress.

The responder wants to join your mailing list.

Some significant reasons to use double optin include:

To attract interested and responsive subscribers in your targeted niche.

Improve the chances your subscribers will see your message.

A^dvertisers will place a higher value on your receptive subscriber list.

Ability to more effectively market your products and services to your list.

Documented proof that subscribers requested to be on your mailing list.

Reduce the probability your ISP will shut you down due to a sp^am complaint.

An argument against double optin is that the number of individuals completing the confirmation stage is lower than those signingup in the initial subscription stage. This is usually due to:

Faulty typing by the subscriber.

Malice by the subscriber.

Problem with input processing at the point of signup.

Wrong or incomplete information at signup becomes a surprise during confirmation.

The request for confirmation looks like a legal document.

As a result, it should be expected that the recipient will not complete the confirmation phase. The list operator should make the confirmation request as short and simple as possible.

Conclusion

In conclusion, there is no easy answer to the single versus double optin issue. You need to weigh the pros and cons of each method, perform tests on each method and then select the method that is right for your business.

It’s possible that you could wind up with a hybrid solution. In other words, use the single optin method for your directly controlled programs like minicourses and your newsletter and use the double optin approach for your coregistration programs.

There is no silver bullet in determining the best method to handle signups. You need to experiment. Whatever you do, don’t shoot yourself in the foot. You want to build your business and not destroy it.

I wish you the best of success in your online business activities.

Copyright © 2004 F. Terrence Markle – All Rights Reserved

Get the FR^EE email course on list building

ขHow To Build Your Own OptIn Mailing Listข at:

http://www.QuikSystems.com/OIC/OpInCourse.htm

About The Author

Copyright © 2004 F. Terrence Markle has worked for over 20 years with public and private companies. He has an MBA in marketing and finance. He has been involved with Internetrelated businesses for over 3 years. His primary focus is the marketing of affiliate programs. http://www.quiksystems.com

[email protected]

This article was posted on January 05, 2004

by F. Terrence Markle