Attention Grabbing Web Design Will Kill Your Sale!

Attention Grabbing Web Design Will Kill Your Sale!

by: Per Strandberg

In the ofline marketing world it is all about trying to get the attention of the potential consumer to a commercial message.

The primary goal is to get noticed by the public.

It doesn’t matter if it is for radio, TV, magazines, newspapers or posters.

It all comes down to getting noticed.

On the Web this doesn’t work!

The reason for this is that on the web, the net surfer is actively searching and looking for information from this gigantic data repository and database that we call the Internet.

They are scanning and reading text on web sites and they are mostly blind to graphics and pictures.

In the ofline world the potential target is mostly passive and experience ads in a state of relaxation among other stimulations. Here you must scream out your message to market your product or service.

Offline people are passive!

On the Web people are active!

What does this mean for your web site?

For one thing, when anyone visits your web site, you at that moment already have their full attention. So, there is no need to get visual attention to attract your visitors.

They are on your site, already!

But, you normally have their full attention only until they have decided if your site is what they are looking for or not.

If your site is not what they are looking for or they don’t understand that your site is what they are looking for they quickly leave your site, never to return.

The time between they arrive at your site and decide to stay or leave is very short.

Normally around 10 seconds!

If you use flash or large graphics, which take to long to load, most people leave without figuring out what your site is about. The attention span on the Net is short!

The web surfers don’t look at graphic so much as they are reading the information you present.

When they arrive you need to keep their attention and inform them about what your site is all about and describe its benefits.

You need to keep their attention, but not by an attention grabbing web design!

Instead, use attention grabbing text!

The most important attention grabbing text is the headline!

The headline will break it or make it!

Does this mean that the web design can look sloppy or amateurish?

No!

It just means that the design of a site should not be made with extensive graphics or flash presentation. This will just confuse and take to long time to download.

If you make a clean and easy navigational web site you are much better off!

Yet, what one see on the Internet is to often sites with advanced web design that to often leave you asking what its all about and what its creators are thinking!

If website owners and webmasters concentrated much more of their effort on text information and less on design they would see much better response from their potential customers.

There is no need to hire a web designer and pay them several 1000 of dollars to make a site attractive and to make it commercially viable.

In most cases this is contraproductive.

The web designer often will kill your sale by creating attention grabbing web design.

Instead, put your effort on the text information on your site!

About The Author

Per Strandberg is a software designer and web site maker! He has a web site which offer data backup information at http://www.databackupandstorage.com. Visit his site with web traffic generating tips at http://www.catchtraffic.com

This article was posted on February 09, 2004

by Per Strandberg

The Top 3 Mistakes That Can Ruin Your Websiteกs Se

The Top 3 Mistakes That Can Ruin Your Websiteกs Search Engine Rankings and How to Fix Them!

by: Richard Martin

Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and youกll see the benefits.

1) Not changing the title tag from page to page. A lot of people realize the importance of the title tag. But few sites change the title tag from page to page. If you have a large site with a lot of different pages targeting different keywords, then change the title tag to reflect the keywords of the particular page. Keeping the title tag the same throughout the site may optimize the site as a whole, but you are limiting the amount of search terms that you can use. The shorter the title the better, you don’t want to get caught stuffing the title tag with too many terms. Just change it from page to page.

2) Not using a H1 tag. Use a H1 tag. Really. No, itกs no 1996, but search engine bots love the H1 tag. They view it as ขhey, this is so important, itกs in the H1 tag.ข Everybody got carried away with putting neat graphics and flash on their site and have neglected this tag. In fact a lot of sites use a graphical banner where their H1 should be. While these certainly look good, search engine bots can’t read graphics, they are just bots. Use the H1 tag and use your keywords in it. It will help the visiting Search Engine bot determine what your site or page is about.

3) Using ขHomeข as a link text. Everyone uses ขhomeข as the text to link back to their index page. However, this might not be the best choice. After all, it is a link. We all know how important links are in search engine rankings. When you use the word ขhomeข, the search engine bot will chalk up another point to ขhomeข for your site. Why not use a keyword as this text? If your site is about hubcaps…why not use ขhubcapsข for the link text? This will help you in that it a)adds a link within your site using ขhubcapsข and b) help the search engine bot figure out a little better what your site has to offer.

About The Author

Richard Martin is a contributing writer at http://www.legalclips.com. LegalClips.com is a collection of injury lawyer articles and other legal resources.

You may reproduce this article on your website. We would appreciate a link back to our site Lawyer articles from you. This article may not be altered and links should be kept live.

This article was posted on January 27

by Richard Martin

3 Steps To Increasing Your Web traffic for Free

3 Steps To Increasing Your Web traffic for Free

by: Richard Martin

You own a website and you want more traffic. More traffic will lead to more sales and more ad revenue. The basic costs of a website, once it is finished, are small. All you need to do is get some more visitors. Pay per Click might not be economical for you in that 100 visitors at 10 cents a click is $10. If only 2 out of 100 buy your $1 product, you are losing $8 per hundred people. Next.

So, this is what you do.

First, get an account at LinkSwapper. The service is free and it helps you get and manage a reciprocal link campaign. There are identical services to this that cost $20/mo, but this is the best deal because it is free always. If you are reading this, Iกm sure you already know that search engines like sites with a lot of ขbacklinksข (links from other sites to yours). Word to the wise, the actual text of the link shouldn’t be YourSite.com. Use one of your keywords in the text. If you sell DVDs by mail, the text of your link on another site should be ขComedy DVDsข or ขAction DVDsข, not StevesDvdStore.com.

Second, Use a blog and write about topics related to your site. Put a static link to your site in the left hand column. Blogger is free and owned by Google. If you provide good content and update continually, it won’t be long before the search engines spider your entire site – theyกll be following it from the blog. Make sure and ping the blog to different search engines to hurry them along in the process.

Third, sign up for the Free Link Exchange Coop at digital point. This is the best free deal going. It is a กweight basedก system. The more weight your site brings to the coop, the more your ad is shown on the Coop Network. Amazing way of developing backlinks and getting advertising placement at the same time. As time goes on and you get more backlinks from other sources, your weight will increase. As your site grows in popularity you get more credit in the weight system.

Good luck.

About The Author

Richard Martin is a contributing writer at http://www.legalclips.com. LegalClips.com is a collection of lawyer articles and other resources.

You may reproduce this article on your website. We would appreciate a link back to our site Legal Articles from you. This article may not be altered and links should be kept live. Thanks.

This article was posted on January 12

by Richard Martin