Search Engine Optimization For Google

Search Engine Optimization For Google

by: SEO Expert

A group of Google employees have recently filed a patent application (#20050071741) with the United States Patent and Trademark Office which gives insight into how to optimize one’s website to do well in the Google rankings. The filing of the patent gives verification that Google uses or intends to use historical data in its ranking algorithm. This patent also gives credence to the Google Sandbox Theory for new websites.

Under the Google Sandbox Theory, new websites are placed in a sort of holding tank for observation for a period of time (6 – 9 months at present) until the website has proved that it’s not a flybynight operation. Once the Sandbox period is over, then new websites will climb rapidly in the rankings. The Google Sandbox Theory is an unofficial theory based on observation and anecdotal evidence from those within the search engine optimization industry.

Based on the new Google patent here are the top 5 suggestions to better optimize a website for Google:

Build links slowly to your website. Websites that put up a bunch links quickly send up a red flag that links are being added in order to boost rankings. According to Google, natural links happen slowly over time, so one’s linkbuilding strategy also needs to include linkbuilding slowly over time.

The anchor text in the back links to a website also need to be natural as well. If a website has lots of great content of interest to visitors, other Webmasters will naturally link to the website. Content is still king when it comes to building natural links. In fact, having great content is the best natural linking strategy.

If content is king, then fresh content is prince. Google thrives on websites that are constantly adding fresh content. Websites with stale content erode in value over time.

When adding fresh content, make sure it is substantial. According to the patent, Google measures substantial versus insubstantial content that is being added to a website. Don’t try to trick the search engines with lots of minor content updates.

Outbound links to trusted, authority sites help in the rankings. As a reputable online business, it makes good business sense to refer customers to other reputable businesses as well. Referring customers to disreputable websites only hurt a business’s reputation and credibility and Google takes this into account when deciding how to rank websites.

There are more insights to be gained from the patent application, but these are the highlights that will help Webmasters and SEO’s focusing on Google to achieve higher rankings. Many of these ideas have been stated before as theory and now the patent application verifies these theories. Historical data has always been thought to play a significant role in the Google rankings. So now that it has been confirmed, taking action seems to be the next logical step.

About The Author

Copyright © 2005 SEO Expert

http://www.seoexpert.ws

SEO Expert is a search engine optimization company geared to achieve high rankings for customer websites.

This article was posted on April 09

by SEO Expert

Tradeshow Booth Cures Living Color

Tradeshow Booth Cures Living Color

by: Patty Stripes

Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of กchiก, or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to manage the flow of energy and with skillful application, can effectively lead people into your booth.

Johnny Cash had his allblack attire, Christo had the saffrondraped กgatesก in Central Park. Were they embracing Feng Shui color principles? Perhaps not consciously, but both men instinctively knew the incredible impact that color has on our mood and our perceptions. Retailers and marketing professionals embrace color as one of their most effective tools. Psychologists have suggested that color impression can account for 60% of the acceptance or rejection of a product or service. Clearly, color is an important กweaponก in the Feng Shui arsenal. Master this key element of Feng Shui theory, and youกll have people flooding into your booth.

Color can both soothe and stimulate and the two reactions are not mutually exclusive. Itกs possible to excite your customer mentally while keeping him still enough physically to listen to you! A high energy presentation can be an effective tool, but itกs not to your benefit if your customer is too jazzed to pay attention to your sales pitch. Balance plays a big part in any Feng Shui application, and this is especially true when it comes to color.

Strong yang (masculine energy) colors such as red, orange, yellow or gold can be used to stimulate energy. Bright, rich color both pleases our eyes and excites our brains while yin (feminine energy) colors like green and blue promote a feeling of wellbeing. A combination of yin and yang hues is the most desirable but limit your predominant colors to three or less. Signage is an effective way of combining the two try using light, yincolored letters on a dark, yangcolored background. The contrast will make the lettering appear larger and viewers will find it easier to read.

If you are attempting to breathe new life into an existing trade show booth, nothing yields more bang for the buck than a fresh coat of paint. Even if you opt to stick with the same color scheme, a fresh coat without marks or nicks is more reflective and conducive to energy flow. If you do decide to go with a new color scheme, make sure it enhances the mood you want to set. Use red and yellow to evoke excitement and optimism and black to convey authority. Green and blue, colors found in nature are soothing and serene.

Careful consideration of color theory will go a long way towards conveying your message, even if (God forbid!) no one is in your booth. Combine this with the lighting strategies discussed in our other article and youกll be well on your way to a successful show. But there are still a few tricks up the ancient mastersก sleeves and the next article in our series will demystify them.

About The Author

Patty Stripes is an editor for http://www.thetradeshowbooth.com/, an online resource where she has posted various articles including http://www.thetradeshowbooth.com/tradeshowdisplayexhibits.html.

This article was posted on August 06

by Patty Stripes

The Big Bang Theory Evidence Start of Cosmos and

The Big Bang Theory Evidence Start of Cosmos and Human Evolution

by: Vijay Kumar

What is The Big Bang Theory! What do we mean when we talk of The Big Bang Theory? In Concept The Big Bang Theory would mean something related to the start of the Cosmos… the beginning of the Evolution itself.

The Big Bang Theory came to be accepted by scientists only about three decades ago as an irrefutable fact of Creationism. Does it mean that it is only The Big Bang Theory which gave birth to the existing Cosmos? Yes! The Concept ‘the Big Bang Theoryก explains to us how the Cosmos was created in the first stage.

The concept… The Big Bang Theory can be best understood by the spiritualists of the highest order. It is not merely a Concept or a Theory (The Big Bang Theory) which can be easily understood by the use of the senses alone (as the senses have their own limitations in the physical manifested world).

The Big Bang Theory has its origination in a domain which is much beyond the comprehension of the senses and the mind. It is for the Enlightened beings to be able to understand in absolute order the concept of The Big Bang Theory.

Before we elaborate further… we need to dive deep into the realms of Spirituality. Starting from the basics we need to understand that The Big Bang Theory is deeply related to God the Almighty. For the atheist it may be almost impossible to correctly interpret and understand The Concept of The Big Bang Theory. Why?

Why does The Big Bang occur at all… in the realms of Spirituality the only existence which has any base in the whole of Cosmos is God the Almighty, the Creator himself. Nothing beyond the existence of God the Almighty exists. Whatever exists from the point of view of the senses is ephemeral in nature. Nothing has any permanent significance in the realms of Spirituality. Truthfully speaking it is God and only God which exists and manifests in the whole of Cosmos.

Why so? Understanding the Concept of the basic building block of the whole Cosmos… the Concept and Theory of atoms and molecules… we shall realize that the whole Cosmos is only built up of clusters of atoms and molecules. The total structure of the Cosmos is just a gaseous formation… in which only clusters of atoms and molecules exist. There is nothing solid in the whole of Cosmos.

It is only when perceived from the point of view of the senses and the mind that the solidification of the gaseous formation seems to exist. And beyond the realms of the senses and the mind exists… the World of God, the Almighty! Does it mean that God the Almighty is a cluster of atoms and molecules? In a way yes! Let me explain further…

Assuming that only God the Almighty exists in the whole of Cosmos… then as explained in the Bhagavad Gita… the most sacred document existing on Mother Earth… the size of God in its primordial state before The Big Bang occurs in Theory is of the size of half a thumb. And what is this half the size of a thumb we call as God the Almighty?

The definition of God the Almighty as given in the Bhagavad Gita is the sum total of all purified Souls (Atmans) existing in the whole of Cosmos at a given point of time and these purified Souls combine together to form the size of half a thumb. Imagine the vast cluster of energy this small size of God the Almighty may withhold! And unable to sustain this massive energy for long… this half the size of a thumb what we call as God the Almighty explodes. And it explodes with a Big Bang giving birth to The Big Bang Theory!

This Big Bang… the explosion which is defined by scientists as The Big Bang Theory results in the creation of the Cosmos… a Cosmos consisting of many universes and each universe consisting of many galaxies and Milky Ways… and one galaxy consisting of billions of stars and solar systems… and one star like the sun having a few planets revolving around it. And out of the many planets… Our planet Mother Earth… the moment it has conducive environment worthy of living… the Souls manifest one after another and starts the journey of life on Mother Earth!

The Big Bang Theory… the Concept in itself is irrefutable and undeniable for the basic reason that no other Theory or Concept holds good. The Enlightened masters like Mahavira, Gautama Buddha, Jesus Christ and Prophet Mohammed knew of this irrefutable Concept and Theory (The Big Bang Theory) the moment they became enlightened. For an Enlightened Soul to be able to understand the Concept of Spirituality from the beginning to the end of Cosmos becomes a reality.

The Big Bang Theory has its roots in the Concept that the entire purified Souls combine together to form something we know as God the Almighty. And this God the Almighty unable to contain itself for long because of the inherent massive energy within explodes with a Big Bang and this results in the start of a new Cosmos… a new journey!

Proceeding further we need to understand that these purified Souls (Atmans) which have now scattered all over the Cosmos start gaining impurities on their cosmic journey. And it is only after the dross within is removed from the Souls that they shall become free forever from manifesting further bodies.

As the whole Cosmos cools down gradually… the system gives birth to many planets and out of these planets some of them become conducive for beginning of life with passage of time. And what is this life we are talking of? Are we talking of the insect life, the plant life, the animal life or the world of human beings themselves?

Every Soul (Atman) like the metal embedded in any metal ore cannot separate itself from the impurities contained therein. And to cleanse itself of the impurities… every Soul (Atman) requires a body. And thus starts the cosmic journey of a Soul (an Atman)!

The journey of this Soul (Atman) starts as an amoeba (single cell formation)… The first manifestation in the cosmic journey of 8.4 million manifestations… ending with the form of a human being (the last stage in the series of various manifestations) finally to gain Salvation and come back to its original pristine form. The moment cosmic journey of all Jiva (life forms) end with the Dissolution of the Cosmos… starts a new Cosmos confirming The Big Bang Theory.

The journey from first manifestation to the 8.4 millionth manifestation explains the Concept of Evolution as detailed by Charles Darwin. A long cosmic journey of 8.4 million manifestations and a total period of 96.4 million earthly years is necessitated before the Soul can come back to its original pristine form and it is in the last stages as a human being that the Soul shall gain Salvation… liberation from the cycle of various manifestations for ever and finally become free until the start of a new Cosmos with a new Big Bang (The Big Bang Theory).

We need to understand here that once having come back to its original pristine pure form… this purified Soul remains in its purified state until the collapse of the Cosmos occurs. It is at the time of the collapse (Dissolution) of the Cosmos (Pralaya as we call it in Hinduism) that all purified Souls combine together again resulting in The Big Bang (confirming again the existence of The Big Bang Theory).

About The Author

Vijay Kumar… The Man who Realized God in 1993 explains The Big Bang Theory Evidence Start of Cosmos and Human Evolution. For more details on Evolution Spirituality and Creation visit http://www.vijaykumar.com

This article was posted on August 03

by Vijay Kumar