Outdoor Advertising – How It Could Work For You

Outdoor Advertising – How It Could Work For You

by: Tim Lamm

Of the £16,777m spent on advertising last year in the UK, 5.05% was spent on outdoor advertising – almost £850m (Source : Advertising Association/WARC). That’s more than was spent on radio advertising (3.24%), consumer magazine advertising (4.88%), cinema advertising (0.95%), and internet advertising (3.56%). It’s therefore no secret that outdoor advertising works, but what relevance is that for the smaller business who doesn’t have the £14m outdoor advertising budget that mobile communications firm O2 spent in 2004?

Good advertising starts at home

Suppose you run a tile company in an industrial estate visible from a motorway or duelcarriageway on the outskirts of town. Every time someone drives past and sees the blank exterior wall of your unit you’ve missed a potential lead. People may momentarily wonder who you are and what you do, but few have the curiosity to further investigate. And when they finally do come to retile their kitchen and see your yellow pages ad, they may well think ขhmmm, I drive past that industrial estate every day but I’ve never seen a tile company. God knows where it is; we’ll go to Topps Tiles instead’. Whoops, you’ve lost a sale.

The solution – yes, it’s obvious, but the amount of business lost through inadequate or nonexistant outdoor advertising is staggering. The guy from the tile company need only spend a few hundred pounds on a pvc banner with the phrase ‘BUY TILES HERE’ and hang it on the outside of his building facing the traffic and, wow, look how passing trade increased. Even better, a full, vibrant, inviting mesh façade listing the company’s products and services and inviting the customer to come in and find out more – suddenly you’re nolonger Topps Tiles broke brother, rather a genuine and serious competitior, and the public will remember you for it. ขHave you seen that new tile company on the outskirts of town?ข

Help your potential customers and they’ll help you

Whether you a promoting a product, event or service, the opportunities for tasteful and costeffective outdoor advertising are massive. Take the example of bars and nightclubs – how often have you been put off from paying to enter an establishment because you simply don’t know what to expect when you get inside…hard house, 60’s classics, foam party? It’s a lottery, and when you ask the door staff they helpfully instruct to step aside. Solution? A easily changeable banner over the door with ‘TONIGHT – FOAM PARTY!’ – cheap, easy, incredibly useful and generally overlooked.

Whatever field of business you are in the opportunities for helping your potential customer make informed decisions and spread awareness of your offerings through outdoor advertising is vast, and the options, from small PVC banners to mesh building wraps are allencompassing – all it takes is a little thought about how to use your space to your advantage.

About The Author

Tim Lamm

Prime 4 Print

http://www.prime4print.co.uk

Banners, backdrops, large format printing

This article was posted on September 07

by Tim Lamm

Photomosaic Artistry

Photomosaic Artistry

by: Paul Hood

DTG defines photo mosaics as photographic images or pictures made up of many, usually hundreds, of smaller photographic images. Viewed very closely, the small tile images can be recognized as individual photos, but at a distance, the composite of these images make up an entirely different image.

This exciting branch of art has been going on for quite some time now and has gained a wide interest from all over the world. The meaning of these artworks has a profound effect on anyone who sees it. It can be a powerful medium of expression that conveys strong emotions. I myself was very moved upon seeing a photo mosaic of US president George Bush made up of all the servicemen that have died in Iraq. Just imagine the many soldiers making up that picture and you’ll see why it brought out a lot of emotions for all who’ve seen it.

This type of art is a very effective tool to convey different types of meaning whatever the artist likes. It allows you to make the viewer make connections and this connections will serve as the medium where you communicate to them whatever it is that you want them to know.

Creating photo mosaics has been made easy by new software that has been developed for this particular art. You just need to look for one that suits you and then learn what the best steps to make excellent pieces are.

William Hunt, considered as a photo mosaic guru presents these simple principles that are essential to creating good photo mosaics:

(1) The large image MUST look good without too much jaggedness or color distortion. To achieve this use more and smaller tiles, use duplicates, modify the tile images or add another photo collection.

(2) The small tile images should be sufficiently large to view comfortably in the renderings final form. If this is a display on a computer monitor or a 8×10 print, you will need to use as few tiles as possible and still satisfy rule(1). If it is a poster size printout you can get by with over a thousand tiles.

(3) If duplicate use of the small tiles is needed, they must not be placed near to each other.

(4) If the small tile images need to be modified to achieve 13, it should be as little as possible.

(5) The target image and the small tile pictures should as much as possible have some coherent theme or connection.

About The Author

Ariel Velasco goes by the author alias of Paul Hood. This author is into books and writing. Reading is an essential part of his life and this has lent a considerable influence in his writing. Well traveled and would always want to travel more. He loves learning more about people and their ways. Took up a Bachelor of Arts in Sociology to further this fascination and had a fulfilling educational experience having been exposed to a wide spectrum of people. Always ready for new opportunities to learn and have a great deal of interest in different fields of expertise.

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

[email protected]

This article was posted on February 09

by Paul Hood

Photomosaic Artistry

Photomosaic Artistry

by: Paul Hood

DTG defines photo mosaics as photographic images or pictures made up of many, usually hundreds, of smaller photographic images. Viewed very closely, the small tile images can be recognized as individual photos, but at a distance, the composite of these images make up an entirely different image.

This exciting branch of art has been going on for quite some time now and has gained a wide interest from all over the world. The meaning of these artworks has a profound effect on anyone who sees it. It can be a powerful medium of expression that conveys strong emotions. I myself was very moved upon seeing a photo mosaic of US president George Bush made up of all the servicemen that have died in Iraq. Just imagine the many soldiers making up that picture and you’ll see why it brought out a lot of emotions for all who’ve seen it.

This type of art is a very effective tool to convey different types of meaning whatever the artist likes. It allows you to make the viewer make connections and this connections will serve as the medium where you communicate to them whatever it is that you want them to know.

Creating photo mosaics has been made easy by new software that has been developed for this particular art. You just need to look for one that suits you and then learn what the best steps to make excellent pieces are.

William Hunt, considered as a photo mosaic guru presents these simple principles that are essential to creating good photo mosaics:

(1) The large image MUST look good without too much jaggedness or color distortion. To achieve this use more and smaller tiles, use duplicates, modify the tile images or add another photo collection.

(2) The small tile images should be sufficiently large to view comfortably in the renderings final form. If this is a display on a computer monitor or a 8×10 print, you will need to use as few tiles as possible and still satisfy rule(1). If it is a poster size printout you can get by with over a thousand tiles.

(3) If duplicate use of the small tiles is needed, they must not be placed near to each other.

(4) If the small tile images need to be modified to achieve 13, it should be as little as possible.

(5) The target image and the small tile pictures should as much as possible have some coherent theme or connection.

About The Author

Ariel Velasco goes by the author alias of Paul Hood. This author is into books and writing. Reading is an essential part of his life and this has lent a considerable influence in his writing. Well traveled and would always want to travel more. He loves learning more about people and their ways. Took up a Bachelor of Arts in Sociology to further this fascination and had a fulfilling educational experience having been exposed to a wide spectrum of people. Always ready for new opportunities to learn and have a great deal of interest in different fields of expertise.

Additional Information about the articles can be found at http://www.catalogprintingexperts.com

[email protected]

This article was posted on March 09

by Paul Hood