web page building for beginners 2

web page building for beginners 2

by: Ted Dupuie

A search engine robot actually reads the wording on your web pages and places a certain amount of importance on what the content says, but not quite like a human does. A human will place the words together in their head and try to decipher the relevancy to them personally and decide within a few seconds whether they will continue reading or click to another site, whereas a robot counts words and places all relevancy in the numbers it finds. It also gives extra credit to the size of the type and title of each page. What a webmaster should consider, is every word connecting to a keyword and not wasting words, for the public and the robots. This can be difficult to do when writing about certain subjects, but not impossible. Take diets for instance. Saquoyah Publishing writes diets and uses www.freediet.biz to promote them, but nobody wants to read pages full of the word diet just bandied around with no oomph in the article that should teach the reader about diets. So a happy medium must be reached to get the website placed high in the search engines database, yet allow the articles to inform the reader of the subject written. Remember, the information super highway is called that for a good reason. Most people just want to learn something about a subject, not necessarily buy something. So if you are selling, the first thing you will want is to get the reader to find the pages you have written, and that means search engine optimization, or SEO as it is called.

SEO should be a major consideration as the page is written, and a concentration on keywords should be the main concern of the page writer. Take diets as an example of page writing. The word Diet or Diets should be placed in the title of each page on the website if at all reasonable, and each page should utilize those words as many times as possible without deterring hopeful customers. The title of the page is the most noticeable attraction to your website from the searcher’s perspective, and the few words you have to say everything about your site. Free diet is a two word search that will get you over twenty five million pages on Google or Yahoo, and the competition is fierce. Just the word free will get you over a half billion pages and the competition is downright crazy. So stick with keywords that you can compete in, and use those words wisely as you write your pages.

Simple, free, healthy diet are the four keywords that describe the title of my index page, and they are the best way to describe what I hope the searchers will be looking for, as well as what I have to offer. This is the most optimistic I can be when writing my title to help people learn about diets and to help my website get a good placement with search engines. Also, a four word phrase has less competition than a two word phrase. So make sure your title is something that the searcher is looking for as well as something you provide or you will never get customer satisfaction, and maybe never get customers.

The contents of the page can be categorized into sections to help keep your keywords alive without pushing them on the reader. For instance, free diets, beer diets, funny diet jokes, potato soup diet, pineapple diets, Beverly Hillbilly Diet foods, and many other strange things can be written without being insensitive to the reader, if they are titles of some of your other pages or just paragraphs on each topic. The contents close to the top of your page should also be the same words you have in the contents meta tag that the robots will copy to be placed under your title in a web search. In this way, the reader will also get a fair chance at what you really have to say on your site and can make a better judgment call on whether to open your index page or some other. This is how you select customers instead of wasting everyone’s time. This article can be copied and reprinted anywhere as long as it is intact and includes the author’s bio.

About The Author

Ted Dupuie owns a home based publishing company that only publishes his work, which includes diets, an investment strategy, and 8 websites, plus a family newsletter. He is also a writing critic with top ten placement on Google and Yahoo!

www.saquoyah.com www.homewriters.com www.freediet.biz

This article can be copied and reprinted anywhere as long as it is intact with the author’s bio.

This article was posted on August 21, 2004

by Ted Dupuie

7 Secrets to Explode your eBook Sales! Part 4

7 Secrets to Explode your eBook Sales! Part 4

by: Bluedolphin Crow

Secret #4: Creating passionate articles will explode your eBook sales!
Aho,
All the experts finally agreed on something. Writing articles about your eBook can be one of the most successful ways of eMarketing.
However, one of the biggest problems on online is learning how to write a great article. You should not just type any old thing and call it an article.
First, you must put your passion, your personality into the article. In addition here are some steps to follow to explode your eBook sales using free articles.
Step 1: Generate an article idea that everyone will want to read about. Review your eBook and look for the benefits that your eBook provides to the readers. Make a list of these benefits.
Now, take one benefit at a time and create an article. This will assure you of generating an article idea that people want to read about.
Step 2: Write a simple outline. Once you have your first benefit idea selected. Take another sheet of paper and write a simple outline for that idea. This will give you the beginning content for your article. Later we will กfill in the blanksก of this simple outline to create the article itself.
Step 3: Choose a killer title that will draw attention. This is one of the most important aspects of your article. Without a killer title, your article will be passed over for another.
Now what do I mean killer title? What I mean is a title that has a benefit stated in it and draws peoples attention.
Answer these three questions to help you write that killer title.

Does the title draw a reader to take a look?
Does the title promise to solve a need for the reader?
Does the title offer specific information?

Another way to start writing killer titles is to write at least 20 to 100 titles for each article to start. Then review other peopleกs article titles. Then review your list and select your best killer title. I will tell you from my own experience that the more titles I write for an article, the better my title becomes. I have never used any of the first few titles when doing the above exercise.
Step 4:
Grab your readers with an attentiongrabbing opening sentence. You can use either a statement or a question here. The idea here is to not only grab the readersก attention. Itกs also to keep it.
The best way I have learned to write an attentiongrabbing opening sentence is to go online to an article directory and read the opening sentences to articles with a similar topic. I then discover which opening sentences are attentiongrabbing and which are not.
Once Iกve done this I find it really easy to get my attentiongrabbing sentence out of the way.
Step 5: State the primary purpose of the article by introducing a problem. By looking at your main benefit again you can turn it around into a problem. What is it like without the benefit? Here it is best to use a statement rather than a question.
If you are having trouble with this step simply write out an answer to this statement: กOne of the biggest problems…ก Use this to jar your idea centers in your mind. You can also begin your primary purpose statement this way. Look at the beginning of this article for an example.
Step 6: Take out the sheet of paper that has your outline on it. Now, write two to four sentences for each part of your outline. Imagine for a moment that a 7 year old has asked you about your article. How would you explain it to that child? Great! Now use that in your article.
Most ezine publishers and owners like articles between 400 to 500 words. They also want it formatted to between 60 and 65 characters per line, including spaces.
I have found it best to use กnotepadก when beginning to write out my articles and NOT a word processing program. This way there is NO formatting in the article. It is just the article in plain text.
Another point here is to use the word กyouก a lot. You want the reader to feel comfortable while reading.
Step 7: Include two to three free resources that the reader can find online to illustrate and/or highlight your article content. Using this of course is only if it is appropriate to your article content.
Step 8: Write a resource box for the end of your article. Make this between 4 to 8 lines max. Here is where you tell a little bit about yourself and then highlight your website or email address. See the bottom of this article for an example of a resource box. It is the information that follows, กabout the author,ก below.
Step 9: And finally, with your article written it is time to reread and rewrite. I have found that reading it aloud and/or having one or two other people read it helps a lot at this stage.
Don’t run into a problem many beginning article writers fall into. Many of them don’t like something they wrote and try to begin again. STOP! Don’t begin again. Simply edit around the copy that flows.
Step 10: Now last but definitely not least, reread your article for grammar mistakes and use spell check one last time! This IS the most important step.
Once your article is done you should do the following two things.
1. Submit your article to กarticle announceก services online. An article announce service is a email service that posts articles for everyone. You have to be a member to submit your article. Once you join you can post your articles as you have them completed. Usually only one article submission to each of the announce services per day.
Writers, Publishers and Website owners watch the articles being announced for content that they can use.
When you join these services, it is best to use a second email address. This way the large numbers of articles you will be receiving will not interrupt your personal and business email.
Here are a few article announce services to subscribe to. After you email them to subscribe, READ the email they send you and FOLLOW the directions on formatting your article for each of them. This will increase your ability of having your articles published in these services.
I have listed only article announce services that are located at Yahoo eGroups. After you have subscribed and read each email you receive. Go to this URL to post your articles:
http://groups.yahoo.com/mygroups
Article Announce groups:
Article Announce

Subscribe:

mailto:article_announcesubscribe@yahoogroups.com
AAInternet

Subscribe:

mailto:aainetsubscribe@yahoogroups.com
Articles Archive

Subscribe:

mailto:articles_archivessubscribe@egroups.com
Free Content

Subscribe:

mailto:FreeContentsubscribe@egroups.com
NOTE: to subscribe simply send a blank email to each of the addresses above.
Ok Great! Now its time to submit your article to online article archives and article directories. Article directories and archives are web sites that contain hundreds and thousands of articles from all over the world. Once you post your article at one of these locations your articles will be in front of thousands of readers, Publishers, writers and website owners.
Here are three to get you started:

http://www.1stinarticles.com
http://www.webmomz.com/users/signup.shtml
http://www.goarticles.com

Well thatกs it for today.
Thank you for reading. Have a great week!
Blessings
Bluedolphin Crow
Copyright 2004 Bluedolphin Crow All Rights Reserved.

About The Author

Bluedolphin Crow Ph.D. is a Native American with 6 years internet Marketing Experience and 20 years Sales and Marketing experience. The above article is an excerpt from her upcoming eBook: eBookMarketingSecretsRevealed! To reserve your FREE copy before publication (A $49 value) send a blank email to: mailto:freeebook_16@sendfree.com

กHow to eBooks Free eZine: mailto:how_to_ebooks@sendfree.com

http://www.lostdazedandconfused.com

bluedolphincrow@yahoo.com

This article was posted on July 28, 2004

by Bluedolphin Crow

How to Avoid the 11 Biggest Mistakes of First Time

How to Avoid the 11 Biggest Mistakes of First Time Authors

by: Roger C. Parker

ขIf you want to change your life,ข Harry Beckwith wrote in The Invisible Touch, ขwrite a book.ข But writing a book can also be tremendously frustrating and unrewarding.
Following are the 11 biggest reasons most firsttime authors fail to receive the rewards they are due.
1. Unrealistic expectations. Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast majority of books fail to earn out their advance.
Instead, develop a personal marketing plan to leverage your career off your book. Instead of trying to make money on the book itself, use your book to open doors, promote your credibility and build relationships with readers.
2. Writing without a contract. Never write a book without a signed contract. Instead, prepare a polished proposal and two sample chapters.
Publishers are increasingly selective about the titles they accept. Often, less than 1 in 20 titles proposed are published. Writing a book that isn’t accepted is not a good use of your time.
3. No agent. You must be represented by a literary agent. Publishers rarely accept unsolicited book proposals. Unsolicited proposals are frequently returned unread or are simply discarded.
The right agent will know exactly which publishers might be interested in your book. Agents can also negotiate terms more effectively than you.
4. Weak titles. Titles sell books. The title of your book is like the headline of an advertisement. The title represents your one and only chance to attract the attention of acquisition editors or bookstore readers.
Successful titles stress the benefits readers will gain from your book. Successful titles arouse curiosity and offer solutions. They often include consonants and alliteration (repeated ‘hard’ sounds like G, K, P or T).
5. Title versus series. Focus on a series of books rather than an individual title. Publishers want concepts that can be expanded into a series rather than individual titles.
6. Going it alone. Successful careers involve a nurturing support group of readers and peers. Your quest should include the support of your friends, other authors, book coaches, readers and others who will help you maintain your enthusiasm while providing ideas, assistance and feedback.
7. ‘Event’ writing. Write a little each day rather than ‘going away’ to write your book. Stress is an author’s biggest enemy. When you attempt marathon writing, you’re putting an unrealistic burden on yourself. ขWhat happens if I come back and my book isn’t written?ข
8. Selfediting. Avoid unnecessary selfediting. It’s far more important to complete the first draft of your book than to agonize over the perfection of every word.
Editors will ensure that grammar is correct and ideas appear in the proper order. But they can’t do anything until you submit the final manuscript.
9. Failure to promote. Publishers are not promoters. Publishers are skilled at editing, manufacturing and distributing books. But they are not set up to give your book the marketing attention it deserves. A single publicist may represent over 100 books!
If you want your book to succeed, you have to promote it as well as write it.
10. Failure to back up and save. Save frequently when writing. Always save before printing. Never turn off your computer without making a copy of your files for offpremises storage. Never end a writing session without printing out a hard copy of the latest version of the chapter you’re writing.
11. Failure to plan future profits. Before writing your book, create a book marketing plan. Book sales should be just the first step in an ongoing relationship with your readers. Your plan should identify opportunities from consulting, newsletters, audio/video recordings, seminars, speeches and yearly updates.
A book can, indeed, change your life. But you must take charge; take a proactive role in promoting and leveraging its success.

About The Author

Roger C. Parker is the $32,000,000 author with over 1.6 million copies in print. Do you make these marketing and design mistakes? Find out at www.gmarketingdesign.com

This article was posted on July 02, 2004

by Roger C. Parker

What Makes Your Online Ads Persuasive?

What Makes Your Online Ads Persuasive?

by: Lil Waldner

The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills. You can acquire these skills, if you follow some rules.

Simplify your message

Focus on your customers need! What are they looking for? What is special on your website for your customers? Write a simple language with common words. Use verbs more often than nouns. Using verbs makes your texts dynamic. Propagate a positive message and avoid hype.

Follow the AIDA rule:

Attention:

Your ad needs to catch the attention of the audience. The title has to be determined with caution. Look at the title of this article as example. Why have you clicked to view this article? Does it exactly offer what your are looking for? Your ad title has to meet the people’s need. You can use a question to awake the curiosity of the audience. You can use Overture and Google Adwords in order to find out popular phrases for your ad title.

Interest:

Your ad text should be convincing. You praise your produce or your website. Why should the people use your produce? What is special? How does your offer differ from others? What is your USP = Unique Selling Proposition? You may describe your produce with strong words, e.g. amazing, ultimate, superior, incredible, guaranteed.

Decision:

The audience has to be lead to a decision. Some advertisers give the impression of urgency. Here are some examples: ขJoin today and get a free ebook.ข ขSign up and receive a bonus.ข ขBe among the first 500 to join.ข ขLimited time offer!ข All these kind of phrases try to persuade the customers to make up their minds.

Action:

Every ad has to call for action. The people should know what to do. Following phrases might help: join now – sign up today – click to view – visit the homepage – etc. It is recommendable to address the audience directly with ขyouข. This makes the readers feel that the message is written to them.

Repeat and repeat

The people usually do not join or buy if they see your ad the first time. Your ad has to be displayed again and again. Some people visit your website several times, study your offers and deliberate before they decide. Look at TV advertisements! Even the famous brands with great marketing budgets have to repeat their ads again and again. The people have to get familiar with your ad, they need to gain confidence. Do not forget: Your ad text should be credible.

About The Author

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web sites: http://affiliatechain.com/GetASite.asp?ID=51105 or http://www.storeowner.com/owner/lwmall

This article was posted on August 29

by Lil Waldner

5 Simple Steps to Great Search Engine Rankings

5 Simple Steps to Great Search Engine Rankings

by: Jason A. Martin

Having your website rank well in the major search engines is crucial to a successful Internet business. However, the information on doing so, which abounds on the Internet, can be perceived as complex and contradictive. Many website owners end up overwhelmed by all the data and simply quit and move on to other areas of promotion. By following the handful of steps presented in this article you will be well on your way to solid rankings.

Primer

Each webpage is its own unit, which has its own title and theme. A theme is most commonly referred to as keywords or a keyword phrase. The theme should be based on the most dominant data for that webpage. Therefore, if you have a webpage that lists ten types of coffee cups, ขcoffee cupsข would be the likely choice for the theme. However, if the theme is too general then you should work to compact it as there will be far too many results in the search engine to contend with. Perhaps your webpage lists ten types of coffee cups which all have American symbols on them. Two of the various possible themes would then be ขAmerican coffee cupsข and ขpatriotic coffee cupsข. To determine if a theme might be too broad, search for the theme at a popular search engine and see how many results come up. It is typical to see up to a few million results for any theme. However, one hundred million results would be extremely high and a different theme should be chosen.

Step One: The title of your webpage means a lot.

A website should never have a loose and thoughtless title. The title should be clear, compact, and related directly to the main theme of the webpage. Let us look at three title examples for a webpage that sells different types of red coffee cups.

Bad Title: Welcome to Joe’s!

Better Title: Joe’s red coffee cups.

Best Title: Red coffee cups.

Notice how we trimmed the title down to simply the main theme. In the bad example, the title does nothing to describe the products offered on the webpage and therefore will end up hurting the search engine rankings for this webpage.

Step Two: Use the tag.

On the top of your webpage put the main theme in a tag. This will help establish what the webpage is about and Google will take the data enclosed in the tag more seriously which helps boost the overall theme in its ranking algorithm. This should be at the very top of the webpage if possible and include only the main theme. Using our title example above, you would insert the following on top of the webpage: Red coffee cups

Step Three: Utilize the written word properly.

The main keyword phrase (theme) must be printed on your webpage multiple times. It must appear natural in the flow of writing and not just thrown on the webpage somewhere a few times. After massaging your keyword phrase into the copy, bold one instance, underline one instance, and italicize one instance. Again, basing this example from the one above:

Bold One Instance: My name is Joe and I sell red coffee cups.

Italicize One Instance: Our red coffee cups ship directly to your front door.

Underline One Instance: Order today and receive free shipping on all red coffee cups!

By doing this you will help enforce the theme of the webpage and achieve better search rankings.

Step Four: Establish incoming links.

Before going any further, I recommend you visit google.com and install the Google toolbar. This will allow you to see what is called PR (page rank). Knowing a website’s PR is extremely helpful, and basically mandatory, for this step. It is more important to have links today than ever. To rank high in the search engines, you must have people linking to you. Failure to acquire incoming links results in low or nonexisting rankings. Here are some techniques to build up incoming links:

Submit your website to directories. Once listed, directories, such as the ODP (dmoz.org) and business.com, will increase your incoming links. When viewing a directory, check to see if they have PR. The higher the number the better.

Purchase text links. Many websites today sell text links at varied rates. Purchasing a text link can help you gain traffic and will increase your incoming links. Text links must be purchased or placed only on websites that have either the same or related theme as yours. If your website is all about coffee—a link from a website about oil changes is not going to help you much—and could actually harm your website rankings in the future.

Link Research. Find out who is linking to top ranked websites under your keyword phrase (theme) and try to get listed on them. The idea here is to not reinvent the wheel, rather do what already works. To find out who is linking to top websites, visit Google and type the following text in the search box: ขlink:site.comข—where site.com is the website URL.

Step Five: Work to ensure anchor text from incoming links contains your main theme.

When other websites link to you, try to get them to use the keyword phrase for the webpage they are linking to as the anchor text. This is not always possible and that is ok. You simply want to try and get as many links on target as possible. Not all links need to go to your homepage because having incoming links to a webpage within the website is beneficial also.

Conclusion

It is possible, I believe, to go certifiably insane trying to deal with the all the information out there on search engine positioning. Everyday the game changes as search engines alter the way they rank listings. Can you do more to improve your rankings? Yes, but I have listed the more powerful items. Following the above, especially the link steps, will help you build a solid foundation that will withstand the changes—and keep you out of trouble.

Getting listed in the search engines and some directories takes time. Changes and new listings can take weeks to a few months to appear. The best way to get your website in a search engine is to let the search engine find you. Do not waste your valuable time trying to submit to search engines or paying someone to do so. By gaining incoming links, the search engines will find your website and rank it accordingly.

For more information on marketing and all the aspects of running a business on the Internet, please visit Internet Business Entrepreneur—a website I setup to aid those doing business on the Net.

©2005 Jason Andrew Martin LLC

About The Author

Jason A. Martin has been conducting business on the Internet for 11 years. He is a freelance writer on many topics and is currently working on obtaining a degree in Journalism and Law.

His official blog can be viewed at: jasonamartin.com

This article was posted on February 23

by Jason A. Martin

Be a hot guest

Be a hot guest

by: Shannon Cherry

Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah… and start doing radio.

Did you know that American radio stations need more than 10,000 guests per day to fill their shows? Plus there are thousands internet radio shows on the Net. And, the internetกs next big thing: podcasting, is now becoming a great way to talk about your products or services. The skyกs the limit with opportunties for any online business.

Radio producers are constantly looking for compelling guests. And the key to getting their attention is to make sure that whatever you’re going to talk about is:

Controversial. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.

Entertaining. If you can make people laugh and tell them fascinating stories, youกll always be in demand as a radio guest.

Informative. Give people useful, timely information. Give them stuff that makes them say, กWow! Thatกs amazing! I didn’t know that!ก

Or a combination of the three.

Your first step is to come up with topic ideas that are interesting, fun, controversial, new or unusual. Make sure that your topic is appealing to the listeners. You need to focus on a problem and why you’re the solution. Don’t focus on the product or service you want to promote.

Here are the top ten most appealing subjects to help you get thinking about your topic:

Sex and relationships

Saving money

School violence

Corruption

Sexual harassment

Health and fitness

Hollywood & celebrities

Sports

Making money

Travel

Now narrow that focus down to a title that’s attractive to your target audience. For an online entrepreneur coach, you may come up with: ‘the NoStress Way to Start Your Own Online Business.ก For a gift basket maker, your title may be: กGet Your Partner Ready for Romance with Small Gifts.ก A internet safety expert could use the title กKeeping Your Child Safe Online, Even While You’re at Work.ก

Once you’ve got a great title, you need to create what I call a Hot Guest Sheet, similar to a speaker’s onesheet, this onepage document highlights the title and outlines why you are the perfect guest for the topic. This Hot Guest Sheet should also have the following information:

Your credentials. If you’ve written a book, articles or even an ezine, mention it. You’re looking to show the producer you are an authority on the topic.

A brief bio that really sells your personality. Give information that gives people insight into who you are, not just what you do.

Give some idea of what the audience will learn from you. These should tease the producer, making him or her compelled to want to know more.

A list of other places where you’ve been interviewed previously.

Possible questions the interviewer can ask you.

Your contact info

Once you have all the information together for your Hot Guest Sheet, all you need to do is fax it to producers. But remember, just like any media outlet, each radio has a target market, or demographic, so be sure to only send your Hot Guest Sheet to producers who match your target audience. After all, if your target market is women in their 30s, your not going to want to send your sheet to a heavy metal station. Women in their 30s tend not to be headbangers, so you’d be wasting time and money sending it to that producer. Always keep in mind your target audience.

Copyright 2005 Cherry Communications/Be Heard Solutions

About The Author

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: กGet Set For Success: Creative, LowCost Marketing Tips to Help You be Heard.ก Go to: http://www.cherrycommunications.com/FreeReport.htm

This article was posted on April 22

by Shannon Cherry

How Do I Submit My Site To Search Engines?

How Do I Submit My Site To Search Engines?

by: Vinu Thomas

Youกve built up a good site, put in a lot of content, but none of the search engines lists your site? If youกd like to know how to go ahead with Search Engine Submission the right way, read on.

How do I get my site to be included in searchengines? Thatกs a question a lot of people ask me. My question back to them is กIs your Site Searchengine ready?ก. A lot of sites don’t get spidered into search engine results just because the pages are not searchengine friendly. Search engines like to see a lot of text on your site. This means that if your site is filled with Flash animations and graphics, instead of text for content, your site probably not show up in searchengine results. Another reason your site might be loosing out in search engine rankings could be the lack of metatags.

So what are metatags? Metatags are small pieces of code which you embed into your pages which informs your search engines about your siteกs contents, how to spider your site, and other such instructions.

Most search engines look at your pageกs metatags and title tag to get the relevant information to index your site. So you should make sure that all your pages have the relevant details in metatags. The three most important tags for your site are กDESCRIPTIONก and กKEYWORDSก metatags and the ‘titleก tag on all pages.

The กDESCRIPTIONก tag is used to describe the contents of the page. You should enter a short description of the page in this tag. Hereกs how the tag will look when you enter the description of the page:

The กKEYWORDSก tag is used to tell the search engine which keywords words you feel are important in the page. This helps in the ranking process of search engines. In your keywords tag, use as many combinations of your search term as you can, without repeating the same terms too many times. Some search engines penalize a site for repeating keywords. Hereกs how a keywords tag would look :

Every page you have on your site should have a Title tag. All search engines use the content of your title tag to index the content of your site. So make sure youกve got a Title tag and the Title has some relevance to the content in your page. An example of the title tag :

How to submit your site

So once youกve entered your tags properly, your start of the HTML code for the page should look like this :

How to submit your site

These three tags by themselves should give a boost to your ranking once the search engine crawls your site. If you want a tool to make the tags for you, check out my MetaTag Generator Script at: http://www.vinuthomas.com/gate.html?name=MetaMaker. This online tool helps you generate the basic and some advanced metatags for your pages.

Now how do you get the search engine to crawl your site? Youกll have to start submitting your site to the searchengines for them to start crawling your site. Here are the Submission URLกs for some of the major search engines:

Google: http://www.google.com/addurl.html

Exact Seek: http://www.exactseek.com/add.html

All The Web: http://addurl.alltheweb.com/add_url

MSN Search : http://submitit.bcentral.com/msnsubmit.htm

Altavista : http://addurl.altavista.com/addurl/new

Scrub The Web: http://www.scrubtheweb.com/addurl.html

Sympatico : http://pre.sympatico.ca/en/search/submit.html

True Search : http://www.truesearch.com/addurl/

Lycos : http://insite.lycos.com/

Ask Jeeves/Teoma : http://ask.ineedhits.com/sitesubmit.asp

About The Author

Vinu Thomas is a consultant on Webdesign and Internet Technologies. His website is http://www.vinuthomas.com. You can read more articles on Search Engine Tips @ http://www.vinuthomas.com/sectionslistarticles8.html

vinu@despammed.com

This article was posted on February 17, 2004

by Vinu Thomas

8 Essential SEO techniques

8 Essential SEO techniques

by: Matt Colyer

1) Title Tag The title tag is the most powerful onsite SEO technique you have, so use it creatively! What you place in the title tag should only be one thing, the exact keyword you used for the web page that you are trying to optimize. Every single web page should have itกs own title tag.
2) ALT Tags ALT tags were meant to be for text browsers because the images didn’t show in text browsers and the ATL tags would tell the visitor what itกs about. You should put your main keyword(s) in the ALT tags, but don’t over do it because you could get dropped in the results or even worse banned for life!
3) Link Popularity Link popularity is the most powerful SEO tool out of all them. Most search engines don’t even consider web sites if there is not at least one or two links pointing to the web site. Having another site(s) link to your web site is important when it comes to getting your site a good ranking. Your keywords should be in the links you get and keep the keywords short. When you receive requests for a link exchange, check the site out before linking with them, check for spam (Repeat keywords, hidden text, etc.).
4) Keyword Density This is also vital and should be used with research. You should use the keyword(s) once in the title tag, once in the heading tag, once in bold text, and get the density between 5% to 20% (Don’t over do it!). Also use your keyword(s) both low and high on the web page, keyword(s) should be in the first sentence and in the last one.
5) Page Size Your web pageกs speed is important to your visitors and the search engines. Why? Because the robots will be able to spider your web page faster and easier. Try your best to keep your web page over 5k and under 15k in size.
6) Rich Theme Search engines are looking at themes more and more. Build content (Articles, FAQ, tips, etc.) much as possible and keep the web pages around 200 to 500 words. Create content thatกs related to your market and link them out to other related content on your site. Try to get 200 web pages or more.
7) Web Site Design This is also important, if you want to get indexed! Text content should out weigh the HTML content. The pages should validate and be usable in all of todayกs leading edge browsers. Stay away from flash and Java Script, search engines dislike them both a lot.
8) Insite Cross Linking This will help you get all of your web pages indexed by the search engines. Your web pages should be no more than three clicks away from the home page. Link to topic related quality content across your site. This will also help build you a better theme through out your web site. On every page you should link back to your home page and your main service(s).

About The Author

Matt Colyer is the owner of the Marhen.com Network which includes www.linkexchangeit.com and is a parttime SEO. He also is a php, CGI and ASP developer. You can read more articles like this at www.marhen.com/articles/index.php.

This article was posted on July 29, 2004

by Matt Colyer

How To Write A Profit Pulling Article

How To Write A Profit Pulling Article

by: Rich Hamilton, Jr

Having an article published is one of the fastest and easiest ways to build your credibility as an industry expert. At the end of the each article you are given the opportunity to gain free exposure for your online business or affiliate program.

As more and more people realize the true power of having your article published, the Internet has become saturated with them. Everywhere you turn there are plenty of articles to choose from, making it tougher to get yours noticed, let alone read.

If you can’t get your article noticed, then it won’t be read, therefore, no free exposure or profits. But getting your article noticed is only the beginning, you also need to hold your readerกs attention with good quality content.

In this article we are going to go over the key elements of writing a succesful article and how to get them noticed. We will also go over how to turn an article into an unstoppable profit generator, even if you don’t have your own product or service. Thatกs right, you don’t need your own product or service to take advantage of this golden opportunity.

Research Before Choosing A Topic

When most writers write their articles, they only write about what they want to write about. This is not an effective way to write an article. The most effective and recommended way to write an article, is to write one on a topic that your targeted market is already interested in. To find out what kind of article your targeted market is interested in, will require some research.

You should always do the research before you actually pick a topic to write about. When researching for your article you should try going to forums that cover your targeted market. Observe to see what they are talking about and even looking for. The best approach to use, is to find a problem, then write an article that resolves the problem.

By using this approach you are showing your dedication as a problem solver. When you help people resolve their problems and/or endeavors, you will strengthen your credibility and then the profits will soon follow.

Article Title

Choosing the title of your article will be one of the most important decisions you will make and will determine whether or not it will be read. You need to take your time, when it comes time for you to select an article title and it will require you to do some brainstorming.

Your article title should reach out and grab the readerกs attention and compell them to want to read it immediately. The best thing to do when trying to come up with an article title is to write the biggest benefit that your reader will receive while they are reading it. The biggest benefit may not be the exact article title, but it is a good place to start.

When I choose a title for an article I write down several before I intially select a one. So don’t choose just one title, write down several different ones, get the feel of the word variations, and tweak the weak areas.

Content

Most of the articles out there are nothing more than an abstracted sales pitch or material that does not contain any valuable information, therefore is useless to the reader. The best way to get your article read, is to educate the reader. Any good article will be educational to their readers and have some sort of value. If you can’t sell your article, than don’t publish it.

If you publish a poorly written article, then people will not read it. This will have an impact on your credibility and on any future articles you publish, so do it right the first time by educating them.

Promote

If you want to make some cash with your article, then at the end of it, will be the time to promote your product, service, or affiliate program. Make sure that the product, service, or affiliate program is relevant to the article, youกd be suprised at how many people get this wrong.

Not sure, let me give you an example, I previously wrote an article that was entitled ‘the Wrong Email Format Can Destroy Your Offerก. In this particular article I discussed the advantages and disadvantages of text and html email formats. At the end of the article I presented an autoresponder that is capable of performing both formats.

If you promote a product, service, or affiliate program that corresponds with the article, your chances of getting a click through is very high. If you don’t have a product or service that corresponds with the article, then I recommend finding an affiliate program that does.

About The Author

Rich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of กInside Internet Marketingก. Unlock the absolute truth internet marketing without ever paying a cent for advertising. www.InsideNetMarketing.com

This article was posted on August 18, 2003

by Rich Hamilton, Jr

A Quick and Simple Tip for Gaining Customers

A Quick and Simple Tip for Gaining Customers

by: V. Berba Velasco Jr., Ph.D.

In the course of my career, I’ve had to deal with a lot of vendors—software companies, sensor manufacturers, electronics distributors and more. Some of them have left lasting impressions on me, whereas others have been eminently forgettable. I’d like to talk about two of the more memorable vendors, and the simple technique that they used (perhaps unknowingly) which made them stand out in my memory.

As my byline shows, I have the letters ขPh.D.ข after my name; however, I seldom use that title, except in my various writings and official correspondence. For professional reasons, I do have these initials on my business cards and my email signature; however, I never expect people to call me ขDoctor,ข and if they do, I almost invariably insist that they call me by my first name instead. For most of my daily affairs, this title simply isn’t very important.

Most salespeople don’t mention this title either, which suits me just fine; after all, I’ve always been a fairly informal fellow. On two occasions though, a vendor actually took notice of my degree, and chose to address me using the ขDoctorข honorific. Even though I normally eschew that title, this was still a pleasant surprise. It was nice to see a prospective vendor take notice of such details, however unnecessary they may be.

Any good salesman knows that building rapport and making yourself pleasantly memorable are key elements in developing customer loyalty. This simple, trivial act made these particular salesmen stand out prominently in my memory, and in a pleasant way. I’m almost ashamed to admit this, but I found that I almost wanted to send these people some of my business—perhaps because such deference is noticeably rare.

This simple tactic can be especially helpful when dealing with prospective customers of foreign descent. Remember that some cultures are more titleconscious than American society is. The failure to mention this title may prove offensive to some of these individuals—or at the very least, it may suggest a lack of attentiveness. Better to err on the side of caution, I would say.

This simple technique is exceedingly trivial to use, requiring no additional investment of time or effort. At the very least, it can be one way to make yourself stand out from the crowd of other vendors who are vying for someone’s attention. So why not try it? It costs nothing, it can’t possibly hurt, and it may just land you some new customers.

About The Author

V. Berba Velasco Jr. is a senior electrical and software engineer at Cellular Technology Ltd (http://www.immunospot.com, http://www.elispotanalyzers.de, http://www.elispot.cn) a biotechnology company with its headquarters in Cleveland, Ohio.

This article was posted on November 04, 2004

by V. Berba Velasco Jr., Ph.D.

How to Avoid the 11 Biggest Mistakes of FirstTime

How to Avoid the 11 Biggest Mistakes of FirstTime

by: Roger C. Parker

ขIf you want to change your life,ข Harry Beckwith wrote in The Invisible Touch, ขwrite a book.ข But, writing a book can also be tremendously frustrating and unrewarding.

Following are the 11 biggest reasons most firsttime authors fail to receive the rewards they are due.

1. Unrealistic expectations

Don’t expect to get rich off your book, even if it’s a success by publishing standards. The vast majority of books fail to earn out their advance.

Instead, develop a personal marketing plan to leverage your career off your book. Instead of trying to make money on the book itself, use your book to open doors, promote your credibility, and build relationships with readers.

2. Writing without a contract

Never write a book without a signed contract. Instead, prepare a polished proposal and two sample chapters.

Publishers are increasingly selective the titles they accept. Often, less than 1 in 20 titles proposed are published. Writing a book that isn’t accepted is not a good use of your time.

3. No agent

You must be represented by a literary agent. Publishers rarely accept unsolicited book proposals. Unsolicited proposals are frequently returned unread or are simply discarded.

The right agent will know exactly which publishers might be interested in your book. Agents can also negotiate terms more effectively than you.

4. Weak titles

Titles sell books. The title of your book is like the headline of an advertisement. The title represents your one and only chance to attract the attention of acquisition editors or bookstore readers.

Successful titles stress the benefits readers will gain from your book. Successful titles arouse curiosity and offer solutions. They often include consonants and alliteration (repeated ขhardข sounds like G, K, P or T).

5. Title versus series

Focus on a series of books rather than an individual title. Publishers want concepts that can be expanded into a series rather than individual titles.

6. Going it alone

Successful careers involve a nurturing support group of readers and peers.

Your quest should include the support of your friends, other authors, book coaches, readers and others who will help you maintain your enthusiasm while providing ideas, assistance, and feedback.

7. ขEventข writing

Write a little each day rather than ขgoing awayข to write your book.

Stress is an author’s biggest enemy. When you attempt marathon writing, you’re putting an unrealistic burden on yourself. ขWhat happens if I come back and my book isn’t written?ข

Commit to write 45 minutes a day. This reduces stress and continuously reengages your subconscious mind.

8. Selfediting

Avoid unnecessary selfediting. It’s far more important to complete the first draft of your book than to agonize over the perfection of every word.

Editors will ensure that grammar is correct and ideas appear in the proper order. But, they can’t do anything until you submit the final manuscript.

9. Failure to promote

Publishers are not promoters. Publishers are skilled at editing, manufacturing, and distributing books. But, they are not set up to give your book the marketing attention it deserves. A single publicist may represent over 100 books!

If you want your book to succeed, you have to promote it as well as write it.

10. Failure to backup and save

Save frequently when writing. Always save before printing. Never turn off your computer without making a copy of your files for offpremises storage. Never end a writing session without printing out a hard copy of the latest version of the chapter you’re writing.

11. Failure to plan future profits

Before writing your book, create a book marketing plan. Book sales should be just the first step in an ongoing relationship with your readers. Your plan should identify opportunities from consulting, newsletters, audio/video recordings, seminars, speeches, and yearly updates etc.

Conclusion

A book can, indeed, change your life. But, you must take charge take a proactive role in promoting and leveraging its success.

About The Author

Roger C. Parker

To learn more, visit www.PublishedAndProfitable.com. Subscribe to Published and Profitable and download a free sample lesson from my fourweek Profit From the Author Inside You course.

This article was posted on November 10, 2004

by Roger C. Parker

What Makes Your Online Ads Persuasive?

What Makes Your Online Ads Persuasive?

by: Lil Waldner

The first impression that the people get from your ad decides if they click or skip. This shows that writing really persuasive ads is not easy. Writing irrestisible internet ads needs some skills. You can acquire these skills, if you follow some rules.

Simplify your message

Focus on your customers need! What are they looking for? What is special on your website for your customers? Write a simple language with common words. Use verbs more often than nouns. Using verbs makes your texts dynamic. Propagate a positive message and avoid hype.

Follow the AIDA rule:

Attention:

Your ad needs to catch the attention of the audience. The title has to be determined with caution. Look at the title of this article as example. Why have you clicked to view this article? Does it exactly offer what your are looking for? Your ad title has to meet the people’s need. You can use a question to awake the curiosity of the audience. You can use Overture and Google Adwords in order to find out popular phrases for your ad title.

Interest:

Your ad text should be convincing. You praise your produce or your website. Why should the people use your produce? What is special? How does your offer differ from others? What is your USP = Unique Selling Proposition? You may describe your produce with strong words, e.g. amazing, ultimate, superior, incredible, guaranteed.

Decision:

The audience has to be lead to a decision. Some advertisers give the impression of urgency. Here are some examples: ขJoin today and get a free ebook.ข ขSign up and receive a bonus.ข ขBe among the first 500 to join.ข ขLimited time offer!ข All these kind of phrases try to persuade the customers to make up their minds.

Action:

Every ad has to call for action. The people should know what to do. Following phrases might help: join now – sign up today – click to view – visit the homepage – etc. It is recommendable to address the audience directly with ขyouข. This makes the readers feel that the message is written to them.

Repeat and repeat

The people usually do not join or buy if they see your ad the first time. Your ad has to be displayed again and again. Some people visit your website several times, study your offers and deliberate before they decide. Look at TV advertisements! Even the famous brands with great marketing budgets have to repeat their ads again and again. The people have to get familiar with your ad, they need to gain confidence. Do not forget: Your ad text should be credible.

About The Author

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Visit her web sites: http://affiliatechain.com/GetASite.asp?ID=51105 or http://www.storeowner.com/owner/lwmall.

adboost@yahoo.de

This article was posted on August 29

by Lil Waldner