How To Make The Presentation They’ll Remember

How To Make The Presentation They’ll Remember

by: Blur Lorena

Getting board with presentations? Does your audience yawn or snore or check their watches every time you present? If you’re planning to conduct a presentation, here are some useful tips.

Presentation needs an exhausting preparation. Decide first on the topic that you want to present. Choose a topic that concerns your audience. Make a detailed outline or script. Then research on the topic, note all important points. If possible use simple, familiar terms.

Prepare the devices you are going to use. If you are going to use a slide show, choose the software you are most comfortable with. Examples of softwares are Microsoft PowerPoint, Adobe Persuasion and Lotus Freelance. You can also use Adobe PageMaker and Illustrator and other Illustration software. These presentation softwares will help you create high resolution slides and printouts.

If you want an effective presentation make your slides more attractive. In creating a slide make sure that each slide has a basic idea. Use standard slide size, two by three or the standard 11 inch slide. Minimize the words from 15 to 20 per slide. You can use different fonts. The size of the font should be readable and consistent. Do not overuse attributes such as bold, underline and italic. Use identical design that is relevant to the subject. Use colors to add emphasis. You may add charts or graphs, photos and images.

If you want to use the projector, print the slides using inkjet or laser printer or have it printed through a service bureau. Slide services load the file on film recorder and capture the images on film. Prices depend on the quality of the output.

Rehearse your presentation with the devices you are going to use. If possible, rehearse in the room or place where you will conduct the presentation.

Check everything before you start the presentation, the equipment, the script and the printed materials. During the presentation, tell them exactly what you want to tell them. Introduce your topic. Your introduction should include set of goals for the presentation or agenda, information and summary. Start from the last, the summary. Summary should emphasize important points. Keep your presentation simple. Focus on the topic. Do not read or memorize; you are not reciting, you are presenting.

Make your presentation educational and entertaining at the same time. An attractive slide show helps. Read the slide in such a way that your audience can follow. Always acknowledge them.

About The Author

Blur Lorena

For questions and comments about the Artcile you may contact The Postcard Printing Moderator at 888 888 4211 or visit

This article was posted on January 24

by Blur Lorena

Simple Steps to Start a Profitable Member Only, Su

Simple Steps to Start a Profitable Member Only, Subscription Web Site

by: Ron Ruiz

Having a successful member only, paid membership site is one of the best ways to make money online. A successful membership site can give you the steady income of a CEO ….but without the job!

For example if you had just 200 people paying you just $20 a month, you would have a steady cash flow of $4000/month, month after month, rain or shine. Many people accomplish this the first month or two their site is up. But that’s just the beginning. Some individuals have member only websites that generate 510x that amount of money!

But before we get ahead of ourselves, let’s discuss exactly what a member only, paid membership site is?

Whether you call them member only, membership, subscription, or mentor websites, they all have one thing in common. … they are bringing in steady, recurring cash flow for their owners, month after month, from a few hundred dollars to tens of thousands of dollars with an endless variety of topics.

Some of these sites provide mentoring or coaching, others contain useful articles or information in a particular field or product. Still others publish the results of tests and studies or product reviews. Finally some membership sites provide specialized service or act as a meeting place for people with a common interest.

But all these sites have one thing in common: to access the website (or the best information on the site) you have to pay for it!

Why Would People Pay for Information on the Internet?

The key to getting people to pay for access to a website, is to provide specialized information/coaching/data/service that is hard to find anywhere else, or would be time consuming to find on your own.

Here’s another way to look at it:

Have you ever subscribed to a newspaper, magazine, or newsletter? Have you ever bought a non fiction book that gave advice on a topic you were interested in? I’ll bet you have. I’ll also bet that you could have found almost all of the information these resources contained from free sources.

You paid for the information either to save time or because you thought the information would be better or more specialized for what you were looking for, isn’t that correct?

Just a few short years ago it was almost unheard of to charge for access to a website and almost no one was doing it. Today it’s not only much more acceptable but there are still relatively few membership websites. This makes it the perfect time to start your own member only site, since there is still little competition.

Choosing a Topic

This is the most critical decision youกll have to make. Choose the right topic and youกll have people clamoring to give you money to access your site. Choose the wrong topic and you’re doomed before you even start.

The first place to look for potential topics should be within your own world. The list of potential topics could come from your interests, hobbies, vocation, business training, or even your location.

Find a topic that you are passionate about, and the odds are that enough other people are also passionate about the topic to make it a successful membership site. Since you are going to be spending time building and maintaining your membership site, why not choose a topic that you enjoy?

Note: If you are already a speaker, consultant, writer, or กexpertก on almost any topic, then you are in a perfect position to create a membership or mentor type of website which could double or triple your income. You should start a membership site today! In just 34 months, one of my clients turned his existing expertise and client base into a member only site that generates $40,000/month!

You wouldn’t believe some of the unusual ideas that people have turned into profitable paid membership websites. Topics include: unusual business ideas, fireworks, repairing guns, physical conditioning, marketing, specific makes and models of cars, digital cameras, dieting, dating, tall people, and 2nd wives clubs.

Setting Up and Running Your Member Only Website

Finally there are many tools to help you build and maintain your member only website.

At the most basic level, you can do much of the website creation yourself and use 3rd party services to help you with the administration. However, a quicker and even better way is to use one of the new all in one membership management software systems that helps you get your site set up quickly (even if you don’t know anything about programming) and automates almost all the administrative features. These membership software programs can reduce your workload by 75% as opposed to trying to do it all yourself.

Is There a Members Only Website in Your Future?

I hope this brief article has given you a glimpse into the tremendous potential that could await you with your own membership website.

All over the world, people are earning large sums of money online, on a regular predictable basis from the comfort of home, because they had the insight to start a paid membership site.

What are you waiting for?

About The Author

Want more information on membership websites? You can receive a FREE mini course by email with more helpful information. Just to .

Ron Ruiz is a product developer, marketer and newsletter publisher. He has extensive experience in all aspects of starting and running a membership/subscription/coaching website. His own membership website has been operating for several years and has members from over 26 countries. He has also developed his own all in one membership software system called Memberstar™ which makes it easy to set up and run a members only site.

This article was posted on October 01, 2004

by Ron Ruiz

Be a hot guest

Be a hot guest

by: Shannon Cherry

Want to make an impact with your online business in front of thousands of people just by talking? Stop dreaming about Oprah… and start doing radio.

Did you know that American radio stations need more than 10,000 guests per day to fill their shows? Plus there are thousands internet radio shows on the Net. And, the internetกs next big thing: podcasting, is now becoming a great way to talk about your products or services. The skyกs the limit with opportunties for any online business.

Radio producers are constantly looking for compelling guests. And the key to getting their attention is to make sure that whatever you’re going to talk about is:

Controversial. Producers LOVE anything that gets their phone lines going. And nothing does the trick like a good argument.

Entertaining. If you can make people laugh and tell them fascinating stories, youกll always be in demand as a radio guest.

Informative. Give people useful, timely information. Give them stuff that makes them say, กWow! Thatกs amazing! I didn’t know that!ก

Or a combination of the three.

Your first step is to come up with topic ideas that are interesting, fun, controversial, new or unusual. Make sure that your topic is appealing to the listeners. You need to focus on a problem and why you’re the solution. Don’t focus on the product or service you want to promote.

Here are the top ten most appealing subjects to help you get thinking about your topic:

Sex and relationships

Saving money

School violence


Sexual harassment

Health and fitness

Hollywood & celebrities


Making money


Now narrow that focus down to a title that’s attractive to your target audience. For an online entrepreneur coach, you may come up with: ‘the NoStress Way to Start Your Own Online Business.ก For a gift basket maker, your title may be: กGet Your Partner Ready for Romance with Small Gifts.ก A internet safety expert could use the title กKeeping Your Child Safe Online, Even While You’re at Work.ก

Once you’ve got a great title, you need to create what I call a Hot Guest Sheet, similar to a speaker’s onesheet, this onepage document highlights the title and outlines why you are the perfect guest for the topic. This Hot Guest Sheet should also have the following information:

Your credentials. If you’ve written a book, articles or even an ezine, mention it. You’re looking to show the producer you are an authority on the topic.

A brief bio that really sells your personality. Give information that gives people insight into who you are, not just what you do.

Give some idea of what the audience will learn from you. These should tease the producer, making him or her compelled to want to know more.

A list of other places where you’ve been interviewed previously.

Possible questions the interviewer can ask you.

Your contact info

Once you have all the information together for your Hot Guest Sheet, all you need to do is fax it to producers. But remember, just like any media outlet, each radio has a target market, or demographic, so be sure to only send your Hot Guest Sheet to producers who match your target audience. After all, if your target market is women in their 30s, your not going to want to send your sheet to a heavy metal station. Women in their 30s tend not to be headbangers, so you’d be wasting time and money sending it to that producer. Always keep in mind your target audience.

Copyright 2005 Cherry Communications/Be Heard Solutions

About The Author

Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: กGet Set For Success: Creative, LowCost Marketing Tips to Help You be Heard.ก Go to:

This article was posted on April 22

by Shannon Cherry

Making Google Adsense Work For You

Making Google Adsense Work For You

by: Erol Alici

If you have been online for quiet some time you might have noticed those tiny ads on many websites with the little กads by googleก notice beneath them.

These ads are called กAdsenseก, they are paid advertisements and can be a very lucrative income source for the person posting them on his/her website.

Whenever someone visits your website Google displays these ads wich are very targetted to your websites content. This is what its all about, since people come to your website with a specific interest Google will display ads reflecting that topic.

That means that any ad that is displayed fits the interest of the person viewing it. Since Google pays you for each clicktrough this can be very lucrative if done right. Here are just a couple of examples on how you can get the most from Adsense.

Focussing on one specific topic helps increase your clicktroughs because the ads Google displays will be extremely targetted to the topic the person is allready viewing.

For example you could make a website purely on growing flowers. People who visit your website are already interested in gardening and Google will likewise display ads on that topic.

A great tool to check wich keywords might be shown by Google on your website is

The more targeted Googleกs ads are the more clicktroughs you will get and the more you will earn.

Search for the keywords that have the highest bids and optimize your website to them.

When you setup an account at you can use Googles keyword tool to view wich keywords pull the most visitors and how much the advertisers are paying for each click. Some keywords are as much as $100 a click, think of what you earn when you optimize your website to them.

Next you optimize your sites content to these keywords, you can do this by either creating content yourself or by using other peoples content like for example articles from third parties wich you can find at for example

Remember its all about targeted content, the more targetted your content is the more target Googleกs ads will be and the more clicks you will generate.

Have fun!

Erol Alici

Copyright 2005 Erol Alici

About The Author

Erol Alici publishes กHome Based Business Successก an informative newsletter dedicated to supporting people build their online business. If you`re looking for the best opportunities, the latest tips and helpful support from an honest friend in the business then grab your FREE subscription today at: or send a blank email to youกll be glad you did!

This article was posted on April 08

by Erol Alici

Article Marketing

Article Marketing

by: Michael McLaughlin

A revolutionary marketing device that I call article marketing I now will share with you. Now the sole question is can article marketing me? That depends on if you are looking to build pr, increase your inbound links, and boost your traffic. If you answered yes to any of the above questions then continue to read, and learn the tricks of the trade.

Before you begin to write your first article, you should ask yourself why I would use articles to market my website, in opposition to other methods. Well first of all it’s free, and what is more desirable than a new fresh free way to promote your website for free. Article marketing will also help build your inbound links and bring in a good amount of traffic, when written and distributed correctly.

Well then how can you write them effectively? Though this depends on your target audience and your personal writing style. You may prefer to write them to be factual yet boring as hell, or you could try making it interesting with a deficiency of information. The key I found after testing is to use a bit of both. Don’t make it sound to boring, and doing rant about irrelevant topics that your audience finds interesting.

Before picking your article topic, expose your target audience. In this case my target audience is webmasters, which are typically teenagers like me. If you’re having trouble determining your target audience you could take a survey on your website that gives you some information about your visitors.

Picking your article topic is crucial to how responsive your readers are to your website. For example if I wrote an article about fishing my response may be around 5% of readers in comparison to if I wrote about website marketing or development my response may be much closer to 50%. If you are wondering what I mean when I say your readers response, I mean how many of your readers decide to click on your link in the author box of your article.

So pick a topic you like and that will benefit your readers in some way, then start writing. But before you do map out your article, you should list what you plan to discuss and/or answer within your article. This will help you to avoid straying from topic and include all parts. Note: write only about something you know, or plan to research thoroughly. If you own a website pertaining to this topic it shouldn’t be too difficult. Anyways, keep your paragraphs somewhat short, so your readers aren’t overwhelmed by all the text. I personally live with ADD and find it difficult to read long paragraphs, distractions suddenly seem more interesting.

Your article’s title is vital to the distribution of your article. Who would want to read something that sounds like its going to be boring or lacking facts? So to avoid this, use some fresh and flashy words in your title like: endall beall, free, secrets, reference. The list goes on but it’s your job to be original and think of your own. Though I should tell you now that the key to a good title is writing it after you finished writing your article.

Now onto the final piece of your article and the most important, your author box, aka your bio. Your bio should include only a few elements: Your name, a small description of you, and a link to your website (typically main page). I suggest you speak in third person, that way when the article is reprinted on another website the text flows better. Also try to make your bio sound as intriguing as possible.

Now that you have completed all the necessary elements of your article its time to distribute it. There would be no point in writing it if know one read it or distributed it. There are many places you can go to submit your articles for reprints, finding them is the difficult part. So I being the great person I am, compiled all these resources into one list that can be found at:

Submit to all the resources in the link above and your inbound links will increase while also helping you build PageRank and traffic. Remember, articles take time to write and distribute, but they ultimately prove to be one of the most effective marketing tools out there that haven’t been oversaturated.

About The Author

Written by: Michael McLaughlin at – webmaster forum, for more articles by this author please visit:

This article was posted on March 23

by Michael McLaughlin

How To Generate Web Site Traffic For Free?

How To Generate Web Site Traffic For Free?

by: Lil Waldner

Traffic is essential for every ecommerce enterpreneur and website owner. The best way of getting traffic is by achieving a top 10 or top 20 position in a famous search engine as Google. There are more than 8 billion websites indexed by Google. Only a small fraction of them get a high ranking.

It is not difficult to generate a lot of internet traffic with a high advertising budget. Big companies can afford millions of Dollars for advertising. Some brands only get traffic because of their famous name.

Most of the website owners have to calculate with a few Dollars. How can they succeed in generating traffic?

Some tips how to generate web site traffic for free:

1. Display your URL on everything

The public has to know about your website. The first step is to spread out your websites URL everywhere: on your business cards, on your online and offline letters, on your mailbox, in the telephone directory etc.

2. Submission to search engines and directories

You can submit your URL in most of the cases free of charge to search engines and directories. Important are directories that relate to the topic of your website. If your website deals with golf, submission to golf related directories or golf related pages in general directories might bring some traffic to your website.

3. Free classified ads

Classified ads are free of charge. You can place as many ads as you want. You can get a better exposure through featured ads to moderate costs. If you decide to pay for featured ads, it’s recommendabe to give priority to classified ad websites with a high Alexa traffic rank. You find out the Alexa traffic rank of a website by typing in it’s URL at the website.

4. Ads in ezines

It is also worthwhile to place ads in ezines that are related to the topic of a website. This can be done with moderate expenses.

5. Expose your website in newsgroups, forums

You may sign up in newsgroups and forums that relate to the topic of your website. You can give your advice to the audience and show solutions by your website. A lot of people surf on this kind of websites in order to find a solution for their problems.

6. Traffic Exchange

You may sign up at the different traffic exchange websites. You earn credits by surfing on these websites. The more you surf, the more credits you earn. Your website receives traffic according to the credits that you achieve. Of course, you cannot sit surfing all the time. This programs offer you the opportunity to refer other surfers to their website. Your website can gain credit from all the surfers in your downline in this MLMlike system. Traffic to your website could explode, at least theoretically.

About The Author

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Related websites: and

This article was posted on August 11

by Lil Waldner

Make Money With Your Own Website

Make Money With Your Own Website

by: Sandy Puckett

First, you need to decide what kind of website to create. It’s very important to choose something that interests you. I like to writer stories, so I chose to setup a website offering articles, tips, etc. on writing. This makes it fun to research your topic—not only are you researching for your website, but you’re researching for yourself, too.

Second, you need to research your topic. What kind of information do you want to offer on your topic? Articles? Tips? How to? Products? Product reviews? There are two ways to decide what to offer.

Offer what you would want to see on a website.

Look up other websites with similar topics and see what they offer. (You don’t want to create a website just like another one. Use the websites to get ideas of things that could be offered on your topic.)

If you want to offer articles, but don’t want to write them, there are websites that offer articles for you to use on your website – free of charge. Like this one –

Another way to come up with ideas for your website is to let your visitors suggest what they would like to see.

Now that you’ve researched your topic and found the articles, tips, reviews, etc. that you’ll offer on your site, it’s time to plan your site. You need to decide how many web pages you’ll have. Decide what each page will include. Don’t forget your ขContact Usข page.

Next, you’ll need to check out business websites that include topics similar to yours and see if they offer affiliate programs. Decide which ones you want to join. Google Adsense and Click Thru Traffic will pay you for each person that clicks on an ad – the person does not need to buy anything.

Once you’re ready to create your website, you need to decide which web hosting company you want to use. There are a lot out there. (If you want to get approved for affiliate programs, you shouldn’t use free web hosting. These usually already have advertisements.)

Take your time researching each web hosting company. Compare what each offers for the price. You will also have to pay for your domain name, www.(yourdomainname).com, so don’t forget to check that price, too. Some web hosts require you to stay with them for a certain amount of time before you can transfer to another company. (I suggest that you pay for one or two months at first until you see if this company is the one you want to stay with they may require you to stay with them for 60 days.)

After you choose your web host, you need to make up a domain name. You’ll need to see if the name you choose is available. (The company you choose should have a place for you to check the availability of your name.) Now that you have your domain name and have paid for it, you need to pay for a website package.

Using the web host’s website building program, build your web pages. (You don’t need to know the programming language – the web host should offer a program for you to use to build your site that will change your text to html code called What You See Is What You Get – WYSIWYG)

After completing your website, apply for the affiliate programs you would like to join. Read all of their terms and conditions. Some companies will approve you right away; others may take a couple days. When you receive approval from the companies, follow their instructions. The companies should offer you the html code to copy and paste onto your web pages. (If you are using ‘what you see is what you get’ to build your web pages, you should have the option to add html code.)

Now you need to promote your website. This is the key to making your money. If no one visits your website, no one will be ‘clicking’ on the links that you will be paid for.

Some ways to promote your website are:

Tell all your friends and family. Encourage them to tell everyone they know. Word of mouth is the best advertisement you can get.

If you know someone who has a website, ask them to swap links with you.

Search for websites with guest books. Some of these will let you list your website address when you sign their guest book.

Sign up with some online groups. (Yahoo, AOL,, Some of these groups have a place to list your website link. You can also post your link on their message boards.

Apply to the Open Directory Project. Read the ‘about dmoz’ on their website. This will explain the program. If you are accepted here, the search engines (Netscape Search, AOL Search, Google, Lycos, HotBot, DirectHit, and hundreds of others) will pick up your website. You can also submit your website directly to some of the search engines:,, and

If you sell items on ebay, add your website address in your listing.

You can create ebooks on any subject and add your website address to your ebooks. You can offer your ebooks for free as a way to advertise. There are sites online that will let you list your free ebooks for free.

Make sure you keep your website updated. Change your articles, etc. every so often (it all depends on what your topic is and what you offer on this topic). You want to make sure your visitors will come back.

About The Author

Sandy Puckett is the webmaster for

Copyright clause: you may distribute this article as long as you include the กAbout The Authorก box.

This article was posted on January 19

by Sandy Puckett

How to Make Money From Your Website

How to Make Money From Your Website

by: Mark Pascua

Are you a webmaster and don’t know how to make a profit with your website? Or do you want to create a site but don’t know how to get started?

If you fit in the latter, hereกs a few suggestions:

Choose a topic for your site. Preferably, you should choose a topic that you are familiar with and that you enjoy. The worst thing you can do is choose a topic you are not comfortable with and your site will suffer. So, if you are an avid fisher, why not create a site about fishing? If you love music, create a music site.

Choose a reliable host. There are tons to choose from. We suggest that you do your research, and remember, Google is your friend. Be sure to Google every hosting company you are considering. Read what others have to say about them. You might even find good deals in the process.

When choosing a host, be sure to buy the correct hosting package. Importantly, monthly bandwidth and diskspace. For small sites, itกs safe to purchase a package with 510 gigabytes worth of monthly bandwidth. Similarly, be sure the hosting package provides enough disk space for your site to grow and expand. 200 megabytes of space should be sufficient for small sites.

The key to any successful site is content. Try provide original and interesting content that people would actually need and/or read. Copying and pasting content from another source doesn’t cut it, and you could be infringing copyright laws. Be creative.

How Do I Make Money?

After your site has been developed, itกs time to make some money. There are various ways of doing so. The most common ways are through direct sales and advertising.

If you have something to sell that is related to your siteกs topic, sell it on your site! For example, if you have a fishing site, why not sell fishing poles, bait, or hooks?

But what if you have nothing to sell? Then why not sell yourself! If you have a skill that you can provide to others, why not offer it? If your site is about webdesign, why not offer a service where you design sites for customers? If you have a knitting site and can knit yourself, why not offer knitting services?

What if you have don’t have merchandise or a service to sell? Then the most popular method of generating a profit through your website is by selling advertising space. There are several affiliate programs that will กbuyก space on your site for you to display banners in various sizes. Most of these companies pay monthly and are a good source of steady income. Below are a list of recommended affiliate programs.

Sign Up with Affiliate Programs

Below are a list of recommended advertising affiliate companies to join. Most require a site with decent content and a top level domain. Be sure to read each companies Terms of Service and Frequent Asked Questions (FAQs) for further details. : PayPopUp is one of the smaller but very reliable ad agencies. They offer standard size (468×60) and leaderboard (728×90) banners. Not only that, they offer layer ads, popups/popunders, and interstitials. To top it off, they pay for raw impressions! : Casalemedia offers one of the highest quality popup and banner ads. They support leaderboards (728×90), skyscrapers (120×600) and medium rectangles (300×250). They offer great rates and even provide real time statistics. : MammaMedia is another fantastic ad agency. They offer CPM and CPC campaigns. They support skyscrapers (120×600), standard (468×60), and leaderboards banners (728×90). Similiarly, popup and interstitials campaigns are available.

Google Adsense : Google Adsense is the premier CPC program. Look no further than Google. They support every banner size imaginable.

About The Author

Mark Pascua is the webmaster of, a computer howto and tips website.

This article was posted on September 14

by Mark Pascua

Got Lingo? The Terminology Of Marketing With Artic

Got Lingo? The Terminology Of Marketing With Articles

by: Bonnie Jo Davis

Every field or discipline has its own specialized vocabulary and marketing with articles is no different. Understanding and using the lingo of marketing with articles will help you get the most out of this brilliant technique. Continue reading below for a set of terms and definitions for marketing with articles.

Article Announcement Newsgroups/Lists Email lists that accept article submissions from subscribers. Some newsgroups only accept articles in one narrowly defined topic while others will accept any topic.

Article Directory/Archive A web site that accepts article submissions in a large variety of topics and organizes them by category. A few of these sites require you to pay to have your article archived on site.

Autoresponder An email message that is sent automatically when an email is received to the email account address. It is also used by authors in automatically delivering properly formatted text article submissions to editors.

Bibliography A list of web sites, books and articles referenced in an article or publication.

Byline/Resource Box A four or five line biography and contact information for the author of an article.

Copyright Notice A one or two line statement that should be included in every article that includes the copyright symbol, date and owner.

Essay A short article on a single subject written from the authorกs personal viewpoint.

Ezines Periodically published electronic newsletters delivered by email.

Ezine Directories Online directories of periodically published electronic newsletters.

Ghostwriter An accomplished writer who researches and writes an article on an assigned topic under someone elseกs name.

Paid Market A publication that pays writers for articles. Paid markets often require original, unpublished articles.

Point of view The perspective from which an article is written.

Query letter A brief letter often sent by email to an editor that proposes an article topic and content for publication.

Reprint guidelines A set of guidelines that are determined by the author that must be followed in order to reprint an article.

Style guide A document specifying the details of writing style such as punctuation, spelling and capitalization, etc.

Syndication The process by which a web site is able to share information, such as articles, with other web sites.

Synopsis A general overview or summary of an article.

Writerกs Guidelines A set of guidelines determined by the publisher that outline requirements for articles such as topic, format, length, etc.

Learning these terms is required homework if you’re just beginning to market your work. After all, this is our lingo… real words for real writers. Singing our ABCกs fuelled us towards writing, knowing our lingo propels us towards success in marketing with articles that sell.

(c) 2004, Davis Virtual Assistance. All rights in all media reserved.

About The Author

Bonnie Jo Davis is the author of the ebook กArticles That Sell: Use The Best Kept Secret On The Internet To Promote Your Business For Free!ก Visit to learn more about marketing with articles.

This article was posted on March 08, 2004

by Bonnie Jo Davis

What to do When AdSense(TM) Serves the Wrong Ads

What to do When AdSense(TM) Serves the Wrong Ads

by: Dave Lavinsky

The most common frustrations among AdSense publishers are 1) Google serving inappropriate ads on their web pages, 2) low clickthrough rates and 3) low payouts per click. This article discusses the first frustration, which is highly correlated with the other issues, and discusses what webmasters can do to combat it.

To begin, it is important to understand how Google determines what ads to serve via the AdSense program. This explanation goes back to April 2003 when Google acquired Santa Monica, CAbased Applied Semantics. Applied Semantics’ products are based on its patented CIRCA technology, which understands, organizes, and extracts knowledge from websites and information repositories in a way that mimics human thought and enables more effective information retrieval. A key application of the CIRCA technology is that it allows Google to, without human intervention, understand the key themes on web pages in order to deliver relevant and targeted advertisements.

However, the CIRCA technology is not always accurate or appropriate to the page. For example, in a general web page about health topics, AdSense is currently serving ads for insulin even though only two words in one paragraph relate to insulin. Rather, the site is much more focused on dieting.

One explanation may be that the CIRCA technology is tied to keyword pricing and inventory (e.g., AdWords(TM) advertiser daily budgets), and that AdSense serves ads that it hopes to maximize revenues. However, this often violates a critical AdSense rule if the ads do not relate to the topic discussed on the web page, visitors will not click on them. Likewise, always tells clients never to try and trick AdSense. That is, if customers are coming to your page from a link or advertisement for one topic (e.g., hair styles), never try to create a page about an unrelated topic (e.g., mortgages), just because that unrelated topic is an expensive keyword. While you will be serving expensive ads, because the topics are not correlated, visitors are unlikely to click on them.

Getting AdSense to serve the correct ads is a trialanderror process. In the health page example above, all it took to get AdSense to remove the insulin ads was to remove the paragraph in the text that mentioned insulin. Fortunately, AdSense often updates itself within just a few hours, so it’s easy to keep modifying your site until the most relevant, and hopefully most expensive, ads are served.

About The Author

Dave Lavinsky is the President of, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.

This article was posted on January 28

by Dave Lavinsky

The Value of Forums

The Value of Forums

by: S. Housley

There are literally thousands of online forums that cover a wide range of topics. Forums provide individuals, who share a common interest, with a meeting place for open discussion, and a great gathering spot for กwater coolerก talk. When used properly forums can be an excellent business tool and resource. By providing well thought out, helpful responses posters can develop a reputation as an industry expert. Establishing a reputation within forums will eventually lead to solid business contacts and relationships.
Forums, online discussion groups, can be found on many websites. Companies, individuals or groups often have their own webbased forums, which are a good source of technical information or just general discussions. They can be closed for private use only or open to anyone to post messages, which are usually sorted within different categories, or topics. Posting to forums is obviously effective when an immediate answer is not required. Forum can be found by searching for topic or subject with the word กforumก or กforumsก. Forums are a great way to participate in a community that is discussing a particular topic, or communicate with a group of people interested in the same topic.
Rules & Regulations
Before you post to a forum its important that you read the Charter or description of the forum and determine what is appropriate. It is probably not a bad idea to monitor a newsgroup for a few days prior to posting. Understanding what is accepted or not accepted in each newsgroup will go a long way in befriending the participants.
Forum Etiquette
Spam is generally frowned upon, if you require information on general forum etiquette Iกd encourage you to read the article at: . Rules and etiquette can vary from one group to another, so don’t assume what is acceptable in one, is acceptable in another.
Some forums require that you register and provide contact information in order to post a message or respond to messages. The registration is typically simple and requires that you submit general information. An email confirmation is required in order to confirm the information; once the confirmation is responded to posting privileges are granted. Some forums do not require registration and you can post anonymously.
What to Look for In a Forum
Because time is valuable it is best to frequent forums that have a lot of traffic, this will ensure that any posts receive maximum exposure for little effort. The most recent posts should be have current dates and it should be clear that there is regular activity on the board.
Moderated Forums
Some forums are moderated, which means posts are approved prior to being made public. This means that if you post to a moderated forum, there will likely be a delay between the submission and the posts appearance in the forum. Moderated forums tend to have a lower กnoiseก ratio and have less offtopic posts. The downside to moderated forums is that like moderated newsgroups they are usually less popular because of the lag time between posts.
Signature Line
Most newsgroups allow for posters to include a signature on any posts. This is your opportunity to mention your products and services. Use this as an opportunity to tell other forum visitors what you want them to know. Be sure to provide an url to your website, as the link will not only refer potential clients but it will help search engine ranking.
Finding Forums
Forums can contain generic information or be very topic specific. Try the following resources to find forums that meet your needs.
Forum Directory
Forum Directory
Forum Search

About The Author

Sharon Housley manages marketing for NotePage, Inc. a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at , and

This article was posted on May 20, 2004

by S. Housley

The Future Of Email Newsletter

The Future Of Email Newsletter

by: Llnado Ford

What are you doing with the Spam you receive? Iกm sure you are not happy receiving it just like none between us . You have installed already a good Spam filter or you let your ISP to select your Spam and you receive it already into your กSpam mail folderก where from you can delete it easily.
But you as entrepreneur should carefully observe your feelings doing this activity because Iกm sure You have got your own newsletter or if don’t, you intend to start one in the near future.
Well at sending out your newsletter you have to count with the fact that (especially if you are using a bulk mail software) your email will land eventually in the Spam folder of your subscriber.
He will retrieve the emails in his Spam mail folder too because he is subscribed to several newsletters and he is waiting for your info but only if he is convinced that this info is of high value for his interest niche.
How actual studies are showing contrary to what some people may think newsletters still have a great future.
Since not every small marketer can allow for himself to use the กdirect to desktopก technology and very few costumers want to be bothered with flashing graphics on their desktops the majority of delivered news will still remain the กgood old email newsletterก.
So it seems you as owner of a newsletter are a winner because you will post your newsletter in the future too, but it becomes more important than ever to deliver a relevant content.
Surveys are showing that people do not read anything what seems to be waste of time.
Your newsletter must bring useful, up to date information on your market niche without to become boring at all.
What are this niche markets?
Everything what is not of general interest, and the information about it is instant deliverable.
There are no limitations. You can write about Your interests which could be gardening, pets, body building, search engine optimization, everything you love, or you feel passionate about. This because if you love your topic you will never run out of subjects, you will never loose your passion for it and your prospects will always receive with your rows the power of your enthusiasm which starts from your love. for the given topic.
But you should avoid to start newsletters about a topic you don’t love at all or do not feel any passion about it because that will give you much more headaches as money.
For a better understanding of this subject and not at last to keep this article short I suggest you to check out What Gary Halbert Americaกs #1 sale copy writer says about creating a product. Here is the link go there it is completely FREE and read the newsletter titled กHow to get a product to sell if you don’t have one already and how to get it for nothingก
You can find another great collection of ideas if you go to and check out the ebook Creative Product Creation.
So as final conclusion: If you still don’t have your own newsletter or want to start one more be careful what you choose to be your topic. Finally you want people to read your newsletter want to build a huge list and want to think in very long terms by publishing your newsletter.

About The Author

Llando Ford Started The M.A.Newsletter in late 2003 with the goal to report about the latest Internet marketing news. On his website you will find a collection of marketing courses (some of them FREE), from the most reputed marketing gurus.
To subscribe to The Marketing Advices Newsletter and get instantly your Free bonus Gary Shawkeyกs If I can Anybody can and Gary Shawkeyกs Secrets send an email to:

This article was posted on July 31, 2004

by Llnado Ford