Time Your News Release For Maximum Publicity

Time Your News Release For Maximum Publicity

by: David Leonhardt

กCindy, whereกs that story? I need it yesterday!ก

กComing right up, boss. Iกll have it to you soon,ก Cindy shouted back.

กYesterday isn’t soon enough!ก

Cindy clicked on her screen. กYou have mail.ก She looked at the messages. ‘three news releases,ก she murmured. กI don’t have time for this now.ก [delete] [delete] [delete]

Stop! Was that your news release Cindy just deleted? Too bad you sent it to her at the wrong time. You may have heard that ‘timing is everythingก and that is even more true in a newsroom. But how do you know when is the best time to send a news release?

Media relations is an art more than a science, so there is no single rule. If there was, everyone would be a media star. Here are a few guidelines to help you zoom ahead of your competition for the mediaกs attention:

Each type of media and each type of journalist is different. Here are just a few of the variables:

National or local media

TV, newspaper, radio or magazine

News reporter, features reporter or columnist

Consumer magazine or trade journal

Daily, weekly or monthly publication

Print or electronic

Each company or organization is different, as is its news. Here are just a few of the variables:

Local, national or international operations

Prescheduled news release, or lastminute reaction to todayกs news.

Product announcement, policy announcement, financial announcement

Bearing in mind the wide range of news you might announce and the wide range of media targets, 9:30 to 11:00 a.m. tends to be the best time of day to release news. You want to give the assignment editor time to send them out to cover your news. If you hope to get into the noon news, you don’t want to go too late, because you run into TV deadlines. Early afternoon is a secondbest time, but if you get much past 2:30, you will catch Cindyกs [delete] button at most daily newspapers and television stations.

I have been asked about the best day of the week to send out a news release. There isn’t one. I have seen plenty of debates on this. From personal experience, the only difference I ever noticed is when I could pick a slow news day. For instance, if in your city the daily newspaper can be reached on Sunday and not too much tends to happen that day in your subject area, you may find it easier to get into Mondayกs newspaper than if you try later in the week. But on average, there is not much difference.

Best time of month, year, etc? Again, there is no single best time. There is one golden rule. Do not send out a release when the world is wrapped up in some allconsuming event like the death of Princess Diana or the attack on the World Trade Center. Remember how much TV airtime and newspaper print space were devoted to those events? The media and its audiences had other things on their minds than your news. You can’t control events, but you can control the timing of your release (most of the time).

How far in advance should you send out your release? Some book reviewers usually need several months. Others don’t want to see your release until the book is on the store shelves. Many consumer magazines have a sixmonth editorial preview. Features editors often run several weeks ahead of time, but sometimes squeeze things in on short notice. News departments want only breaking news. Yesterdayกs news is … well, yesterdayกs news. Your release is already forgotten.

Does all this sound confusing. It is. The bottom line in any marketing is to know your target market and give it what it wants. Same with the media. The guidelines above give a very abbreviated list of what you need to consider. If you are still unsure, a media coach might be a good investment. But be forewarned – find someone with enough experience and success to coach you in the right direction.

About The Author

After a decade and a half as one of Canadaกs top consumer advocates, often conducting over 600 media interviews each year, David Leonhardt is sharing his knowledge with others. Pick up a copy of his special report กGet In The News!ก at http://www.TheHappyGuy.com/PR.html. Home page is http://www.TheHappyGuy.com

[email protected]

This article was posted on December 05, 2002

by David Leonhardt

Cable vs. Satellite TV Which is Best?

Cable vs. Satellite TV Which is Best?

by: Brian Stevens

The move is on. Last year millions of Americans switched from cable TV to satellite TV.

Why? When you compare satellite TV to cable TV youกll discover the main reasons are cost, picture quality, program choices, and customer satisfaction.

Letกs check out the differences …

Cable vs. Satellite TV Fees

Cable TV fees across the country average $39.99 per month. In our area the cost for cable TV is $37.30 a month for 64 channels, plus $10.95 a month to add digital channels. Installation in one room is $39.95, plus $9.95 for each additional room.

Satellite TV fees from Dish Network are $31.99 per month for 60 channels, while DirecTV charges $41.99 per month for 115 channels. Both satellite TV providers currently offer free satellite TV equipment and free installation in up to four rooms.

Cable vs. Satellite TV Programming

Cable TV in most areas offers almost as many channels as satellite TV, and is broadcast in analog (overtheair) format. If you want to have digital picture and sound youกll have to pay an additional fee, usually $10 to $15 a month.

Satellite TV offers more channels than cable TV (more than 250 channels), and more HDTV (high definition TV) programming. All satellite TV channels are broadcast in digital format for the highest quality picture and sound.

Cable vs. Satellite TV Equipment

With cable you only need cable boxes that connect the incoming cable line to your televisions. There is usually no charge or rental fees for cable boxes, however, If you want a digital video recorder, youกll have to pay an extra fee.

With satellite TV you need a satellite TV dish and TV receivers. Both Dish Network and DirecTV offer that equipment, plus installation, for free. Dish Network will give you a DVR (digital video recording) receiver or an HDTV receiver at no charge, while DirecTV charges $49.99 for DVR receivers and $299 for HDTV receivers.

Cable and Satellite TV Reliability and Customer Satisfaction

Cable TV outages average 3% to 5% per year. J.D. Powers and Associates ranks cable companies as good to poor in customer satisfaction.

Satellite TV outages average about 1%. J.D. Power and Associates has ranked the two satellite TV providers Dish Network and DirecTV higher in customer satisfaction than any of the cable TV companies for the last five years

The Bottom Line

If you only watch a couple of shows a week, and you live in an area where you can’t get overtheair TV and cable TV costs less than $20 per month, then cable may be your best option.

If, on the other hand, you want the biggest variety of shows, movies, sports, and news for the least amount of money … you want to watch your all your shows in digital video and sound … and you want the option of watching them in HD format and recording them on a DVR receiver, then satellite TV is what you’re looking for.

About The Author

Brian Stevens is a professional freelance writer and webmaster who has written extensively on free satellite TV systems. For more information on free satellite TV systems go to: http://www.thesatellitetvguide.com

[email protected]

This article was posted on August 14

by Brian Stevens

TiVo is just a DVR – How Direct TV and Others Pack

TiVo is just a DVR – How Direct TV and Others Packaged A Product for Success

by: Nick Smith

Studying the way Direct TV packaged and positioned TiVo for success in a competitive market can indicate principles for successful marketing for small or home businesses. This article looks at TiVo’s success and discusses the marketing principles that made it work.

TiVo, the poster child of technological advancement for companies like Direct TV, is really nothing more than a middleaged woman in a designer dress – with plastic surgery. The technology behind TiVo is really just a tweaked DVR, or digital video recorder. Other companies have it; but no other company has built as successful marketing package around their product as has Direct TV with TiVo.

What is TiVo, um, I mean a Digital Video Recorder?

Digital Video Recorders capture video in a way similar to old video recorders, but they do it digitally. Watchers can ขpause and rewind live TVข because the speed and response time of DVRs, like TiVo, provide for a virtually seamless transition from live TV to recorded material. Based on user settings, up to 80 hours of television can be recorded. This can include your favorite show each week, or you can record everything you watch to make sure you don’t miss anything. Remember, every DVR can do this, not just TiVo.

The difference is the way Direct TV has partnered with TiVo and positioned it for success in the highly competitive market of satellite television and accessories. The true success of TiVo’s marketing strategy lies in the fact that many people believe it is a unique product.

With product lines in competitive markets, positioning and packaging is king. Direct TV touts TiVo in nearly every major marketing campaign they put together. They offer discount TiVo technologies to new customers who are willing to commit to a oneyear contract. My guess is that if you have ever heard of Direct TV and seen any advertisement they have produced, you have been exposed to the TiVo name and features.

Have You Ever Heard of Tevas?

The three strap sandals that have come in and out of fashion over the last few decades are now known almost universally as ขTevas.ข Chalk up a point for the company Teva that created and marketed their sandals extremely successfully. When was the last time you had jello (actually a name brand of gelatin desert), or used a Kleenex (trademarked name for a tissue)? Do you ask for a ขCokeข no matter what flavor of soda it is? The list goes on and on, including the most recent tendency to refer to all DVR technology as ขTiVo.ข

What are you going to do about it?

If you own a small business or operate one out of your home, you might not be running your own unique product line. But if you do, what are you doing to package it and position it for success? Consider doing the following:

• Name your product or service. It may sound silly, like naming your car ขBetsyข or ขLechuga,ข but a name is an essential part of successful repackaging. This is what TiVo did when they renamed their DVR technology. Rather than call it a car wash, try something like ขDirty Mike’s 15Point SuperClean.ข Maybe five years from now people will say they need a ขsupercleanข instead of saying they need a ขcarwash.ข Keep reading below for legal considerations.

• Before you start using a new slogan or title, double check to make sure another company does not already own the trademark or copyright. The last thing you want to do (or pay for) when you own a small business is a lengthy legal process over something you could have avoided had you done the research.

• Get legal protection for your products, names, and slogans. At the same time you are doing your research, register your trademarks, copyrights, and where appropriate your patents. Registering your intellectual property with the government will go a long way when it comes time to stop others from infringing on your company name or intellectual rights.

About The Author

Nick Smith is a client account specialist with http://www.10xmarketing.com – More Visitors. More Buyers. More Revenue. For more information about TiVo and DVRs, visit http://www.dishnetworkproducts.com/articles/tivo.php.

[email protected]

This article was posted on March 23

by Nick Smith

A Successful Satellite TV Affiliate Website

A Successful Satellite TV Affiliate Website

by: Nick Smith

Satellite TV has exploded on the scene during the last decade, providing expanded channel offerings and new technologies that were not previously available from regular television. When the ขminidishesข were developed and the satellites put in place by Dish Network and Direct TV, satellite TV became available to almost everyone. Now, more than 23 million households subscribe to satellite TV with thousands more joining all the time.

The major players in satellite TV have moved some or all of their operations online, prompted both by the costeffectiveness of automating systems and the relatively inexpensive advertising market available. Many satellite TV providers have developed affiliate programs to increase their visibility and sales online, and that is why you are reading this article. Below are five things to consider when building a satellite TV affiliate website. This list is not comprehensive, but will at least get you started down the right path.

Identify and cater to your audience. Satellite TV service is relatively inexpensive, and there are few Americans that seem to be able to go without a television blaring somewhere nearby. The result is a huge, very diverse market for you to target, including people with different socioeconomic statuses, geographic locations, and programming desires. If you try to cater your affiliate website to everyone, you risk not effectively targeting anyone. Choose one demographic to target and provide them with the type of information and content about satellite TV you expect hem to ask about. If you can resolve some of their doubts before they click through to he sponsoring website, you will have increased your likelihood of receiving a check.

Publish quality content. Do you subscribe to a satellite TV provider? Perhaps you know more about one service than you do about the other. Put that experience you already have to good use by writing quality content about the service you use. As potential customers find your website and have many of their questions answered by you, they will be more likely to click through the link and make a purchase. Without copying and pasting from the sponsoring company’s pages about their products, you can use their information to create quality content of your own. Remember, for every dollar they pay you in commission, they are earning several themselves. It is in their best interest that you succeed.

Stay uptodate on sales and specials. The satellite TV market is so big and so lucrative that companies are constantly offering reduced rates, different equipment deals, and other special offers. Don’t lose commissions to a competitor just because you don’t have the most recent deal or best offer available to your visitors. Check with your affiliate manager often to make sure you’re staying current and on top of the game.

Mask your affiliate links. This may seem like a nobrainer to some of you, but don’t risk losing a potential sale simply because you forgot to mask or camouflage your links. Some people shopping around online for satellite TV service may not be wary of affiliate links, but others may, so it is best to be overly cautious. Searching in Google for ขmask affiliate linksข will yield several tutorials of how to do this important task.

Give people a reason to come back. No matter how good of a deal you are able to offer on your affiliate website, subscribing to satellite TV service represents a big investment that people may not be ready to commit to after just one visit to your website. Don’t give up on them. Give people a reason to come back to your site – maybe you can blog or offer a news feed, or perhaps you can promise and deliver new content published weekly. No matter what it is you do to keep people coming to your site, a few of the repeat visits will translate into commissions for you in the long run.

Affiliate websites are still a great way to make money, and there are few other markets that offer the generous payouts that the satellite TV industry does. Work hard and be patient and the success will come.

About The Author

Nick Smith is a client account specialist with http://www.10xmarketing.com – More Visitors. More Buyers. More Revenue. For more information about satellite TV or to order, visit http://www.dishnetworkproducts.com/articles/satellitetv.php

[email protected]

This article was posted on April 04

by Nick Smith

Satellite TV, Google, and a Stamp

Satellite TV, Google, and a Stamp

by: Nick Smith

Unless you’re building a baseball diamond in the middle of nowhere, the ขIf you build it they will comeข principle simply will not work for your home business or online store. Driving customers to your store and visitors to your Website are essential keys to your success. This article explores some new and old ways of marketing your company. Let’s begin with Satellite TV.

Satellite TV: Halfway out with the old and partway in with the new

Advertising on satellite or cable TV is certainly not an old approach, but the concept of marketing your company on TV is certainly not a new approach either. One thing that satellite TV or cable does have to offer is lower prices on advertising than conventional television stations. Because of the sheer number of stations offered on both platforms, you may also find that you can cater to a more targeted audience. For example, let’s say you sell discount fishing supplies online – you can be sure that the viewers watching your spot on the Outdoors Network are on average far more interested in what you have to offer than those who see your spot during a makeover show. Don’t throw out TV advertising as an option; compare prices and see if you can make it work for you.

Optimize Your Website for Search Engines

Online advertising opens up venues for marketing your home or online business that are ten times more targeted than satellite TV advertising. If done properly, your Website could appear on the first page of Google or Yahoo whenever someone searches for the keywords that describe your company. The best part is, besides the time, work, and resources you pour into optimizing your Website, this marketing method is completely free. There are ample resources online to help you get started, as well as professionals and firms that specialize in online marketing solutions.

What if each customer only cost 10 cents?

Payperclick marketing, also commonly referred to as search engine marketing, involves you placing ads on a search engine that will appear each time someone searches a keyword you choose. If that person sees your ad and clicks on it, you pay Google 10 cents, or however much you are bidding. The top spot usually goes to the highest bidder. That means that in as little as 20 minutes, your online TV equipment store could appear at the top of the list when someone searches for ขSatellite TVข in Yahoo. This is a costeffective method that has been proven in the past to drive targeted traffic to Websites.

Everybody loves getting a letter…

Even in the day and age of satellite TV and radio, cell phones small than credit cards, and truckloads of information traveling through the Internet each day, you should not discount the effectiveness of mailing a postcard or advertisement through ขSnail Mail.ข Compared to the targeted advertising of payperclick and search engine optimization, mailings may seem like a waste of money and time. But besides potential clients and customers you may acquire from the postcards, you also receive intangible benefits that are worth considering. A professional advertisement will do wonders in increasing your name recognition of the community among which you intend to do business. Name recognition is important for viral marketing techniques which rely heavily on wordofmouth. This method is perhaps most effective for those home businesses that work within a limited geographic area.

So, do you want to go out this Friday?

Consider establishing working partnerships with complementary small businesses like yourself. If you sell picture frames, get together with a local photographer and create an alliance that both of you can benefit from. Even something as simple as putting each other’s business cards in an accessible place can help create business for you that you don’t already have.

Owning a home or small business is hard – making your home business succeed demands even more of you. The market favors proactive business owners who know who their target customers are and who do what it takes to bring them in. Using a hybrid marketing approach of new and old techniques can allow you to reach customers just waiting to do business with you.

About The Author

Nick Smith is a client account specialist with http://www.10xMarketing.com – More Visitors. More Buyers. More Revenue. For information about ordering satellite TV, visit http://www.dishnetworkproducts.com/articles/satellitetv.php

[email protected]

This article was posted on March 02

by Nick Smith

Can your Powerpoint Presentation Rival TV Advertis

Can your Powerpoint Presentation Rival TV Advertising?

by: Sean DกSouza

Do you ever wonder why some PowerPoint Presentations are so much better than others? Why do some have amazing powers of persuasion, while others simply bore you to death? TV commercials use these marketing strategies to hold and fascinate their viewers. You can too, if you follow these tried and proven techniques.

Step 1: Kaboom Them Into Waking Up!

Ever noticed how most presentations start with, กWelcome to this presentation…blah, blah, blah.ก You don’t see too many TV ads do that. They slam into you at a zillion miles an hour and make sure you’re paying attention.

So How Do YOU Do That When You Don’t Have A Moving Picture?

The trick is to start with something thatกs totally disconnected with the presentation. For instance, you could be selling cars yet you could start with, กOne day in heaven…ก That’s a good wake up call for an audience that’s half asleep.

You’re selling cars aren’t you? What has heaven got to do with cars? The dissonance of the idea has forced their attention. Now that youกve got their attention, you’ve got to gently massage your message into it. For example, you could simply suggest that God created man, woman, and then gave them a car.

And that is only the start.

Step 2: Always Tell A Story

Did you see Titanic, directed by James Cameron? Couldn’t you tell that story with reasonable accuracy? Most people can. All our movie and great TV commercials are in a story format.

Do the same with your presentation. Think it through. Build up a story first, then work your presentation into it. It will not only give your presentation some focus (and storyline), but will make it easier for your audience to remember the sequence of what you’re saying. For instance, where are Adam and Eve going in the car? Did they have a breakdown? How well does the airconditioning work as they drive through the desert?

Step 3: Use Suspense, Not Mystery

Alfred Hitchcock was a master of suspense. He told you who the murderer was right at the start. So you and every one in the audience knew who was going to kill whom. Everyone in the theatre knew, except the hero (or heroine), who was going to get killed.

And that drove you crazy.

How could they be so dumb? You all knew who the killer was. Why couldn’t the hero see it? Thatกs what kept you riveted to the screen the whole 90 minutes. If you establish the characters in your presentation early and work in an element of suspense, you can keep the audience on the edge of their seats.

Step 4: Don’t Bore Them with Your Solutions. Bring Up the Problem!

Most communication harps languidly around solutions. You don’t want to do that.

Look around you. People are obsessed with problems. They don’t walk around all excited and happy. Most people walk around with their heads in their hands. When you bring up their particular problem they snap out of their slumber in a mighty hurry, and pay attention to what you’re saying.

What you need to do first is bring up that problem and bring it up in all its glory! Paint a gory picture. You might want to read my article: Is your solution your biggest problem? Only after you have made them feel the pain, should you bring out the solution. The best TV commercials always make you feel the pain.

As they say, ขNo pain, no gain.ข Learn that, and use it.

Step 5: Reduce Risk

Why do people say, ขI’d like to think about it?ข The only reason is because you haven’t reduced the risk to minus fifty. While there is risk, my brain is still doing a RAM check. If there is no risk, I’ve got nothing to lose.

So, how can you reduce risk? TV ads give money back guarantees, trial periods, free test drives. Surely you can be more imaginative than some ad guy.

Get that risk down low, like a limbo rocker. How low can you go?

Step 6: Let Your Audience Know They’re Not Guinea Pigs

Hey! If youกve got a product to sell, and you’re not using testimonials, you’re missing out big time. Even if the product is yet to be launched, you can have prelaunch tests. It all builds up expectations for your final pitch.

This is also another form of risk reduction. If someone else has used your product or service and fallen in love with it, you need to go into the nitty gritty of that love story.

Step 7: Close the #@US$%*&^ Sale!

I don’t know how many times I’ve seen a wonderful presentation that takes me to cloud nine, and leaves me there wondering, how Iกm going to get back to earth.

You’ve got to close the sale! Every presentation should end with a call to action and decision on the clientกs part. There are a zillion books and tapes on closing a sale out there. Brian Tracy has some amazing audio tapes on Winning Closing Techniques (www.nightingale.com). Learn from the pros, and turn a la dee dah presentation into a full blooded sale!

Step 8: Bring on a Quirky Finale!

Every movie and every ad does it. They wrap it up in a way you never expect.

Thereกs nothing worse than building up expectations, answering all the questions, and then having a weak ending. Your end has to be like lightning unexpected, brief and brilliant! It will ensure that your product or service (or quarterly report for that matter) gets maximum attention.

Otherwise you’re just making a point with no power!

About The Author

Sean DกSouza

Wouldn’t you love to stumble upon a secret library of small business ideas? Find simple, yet electrifying ideas onmarketing strategy,psychological tactics and branding. Head down to http://www.psychotactics.com#smallbusinessideas today and judge for yourself.

[email protected]

This article was posted on September 08

by Sean DกSouza

A Peek Into the Near Future of Electronics Technol

A Peek Into the Near Future of Electronics Technology

by: Terry Mitchell

How long do you think DVDs have around? 20 years? 10 years? Actually, they have only been around for about eight years, but it seems like they have been around much longer. Many of us can hardly remember life before DVDs. That can be attributed to how rapidly we can become acclimated to some innovations in electronics technology. I believe there are other electronics technologies, either just getting ready to take off, not widely available yet, or just around the corner, that are going to become adopted just as quickly in the near future.

Once such item is Voice over Internet Protocol, also known as VoIP. This innovation renders the whole concept of long distance virtually obsolete. It bypasses the traditional telephone company infrastructure and delivers phone service over a broadband internet connection to a regular phone. Similar to cell phones, this service is purchased based on a fixed and/or unlimited number of minutes. However, geographical divisions are generally made by country or continent, rather than by local calling areas or area codes. For example, a typical VoIP contract in the U.S. would stipulate unlimited calling to North America and 300 monthly minutes for calls to everywhere else. Unlike cell phone service, you are not charged for incoming calls. With VoIP service, area codes are not much of an issue, although you still must have one. However, some providers offer plans in which you can select any area code in your country or continent! The area code you choose mainly comes into play for those with traditional phone service who make calls to you. If you pick a California area code, for example, someone calling you from a traditional phone line would be billed as if they called California, even if they lived next door to you in New York.

One of the major advantages of VoIP is that it is less expensive than traditional phone service. Since it bypasses most of the phone companiesก infrastructure, it also bypasses many of the taxes associated with it. So far, Congress has maintained a handsoff approach when it comes to taxing VoIP services. Most of the major phone companies are either now offering VoIP or plan to start by mid2005. However, there are some smaller companies that are offering it at a much lower cost. Vonage (www.vonage.com) is a small company that was one of the pioneers of VoIP. Lingo (www.lingo.com) and Packet8 (www.packet8.com) are two other small companies offering VoIP at a cutrate price.

Another such technology is Broadband over Power Line, or BPL. Already in wide use in many other countries and currently being tested in the U.S., BPL is the delivery of broadband internet service over traditional power lines. A computer is connected to a special modem which is simply plugged into an electrical outlet. This kind of service could prove useful for those who cannot get traditional broadband services like cable modem or Digital Subscriber Line (DSL), as almost everyone has access to electricity now. Once refined, BPL could eventually prove to be cheaper and faster than these more established services and attract away some of their customers. By the way, be careful when you’re discussing BPL and make sure people don’t think you’re saying, ขVPL.ข Otherwise, you might encounter quite a bit of snickering!

While we’re on the subject of broadband internet services, several technologies just around the corner are going to make them much faster than they are today. The typical download speeds for broadband ranges from 1.5 to 10 megabits per second (mbps) today. Within the next year, speeds of 1520 mbps will be available to the average consumer. Then, shortly thereafter, speeds of up to 25, 50, 75, and even 100 mbps will be available in some places. In the notsodistant future, speeds of 25100 mbps is will be quite common. กFast TCPก, which is currently being tested, has the potential to turbocharge all forms of currently available broadband internet connections without requiring any infrastructure upgrades. It will better utilize the way in which data is broken down and put back together within traditional internet protocols.

All the major phone companies are currently in the process of replacing their copper wires with high capacity fiber optic lines. One example is Verizonกs FibertothePremises (FTTP) initiative. Fiber optic lines will greatly increase the amount of bandwidth that can be delivered. Fiber optics will allow phone companies to deliver video, either via a cable TVtype platform or a TV over Internet Protocol (TVIP) platform (see my October 7 column), and faster DSL speeds. At the same time, the phone companies are working with Texas Instruments to develop a new, more technically efficient form of DSL, called UniDSL. Eventually, the current internet as we know it will be scrapped and completely replaced with a whole new internet called กInternet 2.ก This new internet is expected to provide speeds of up to 6000 times faster than current broadband connections!

Another technology item that youกve probably heard a lot about recently is digital television. Digital TV uses a different wavelength than traditional analog TV and has a much wider bandwidth. It also has a picture that never gets กsnowyก or กfuzzy.ก If the signal is not strong enough, you get no picture at all, rather than the fuzzy picture you sometimes get with analog. In order to receive digital signals over the airwaves, you must have a digital TV set (one with a digital tuner inside) or an analog TV with a settop converter. Cable and satellite TV also use digital formats, but unlike broadcaster signals, their nonHigh Definition digital signals are automatically converted to a format an analog TV can process, so a digital TV or converter is not needed. High Definition Television formats, even on cable to satellite, require a digital TV or a converter (more on High Definition later).

All broadcasters are now doing some broadcasts on their digital channels in addition to their normal broadcasts on their analog channels, but they were originally supposed to completely convert over from analog signals to digital signals by the end of 2006. However, there is an exception that allows them to wait until 85% of the television sets in their market are digital. This could take 10 years or more to happen. Congress and the FCC are now looking at imposing a hard deadline on all broadcasters to convert to digital signals by 2009. Once they all convert to digital signals, their analog channels will taken back by the FCC and used for other purposes like emergency signals.

High Definition Television (HDTV) is one possible use of digital signals. HDTV uses the entire digital bandwidth and is the crystal clear format youกve probably seen on TVs in electronics stores. It has no visible lines on the screen. Someone once described it as being like กwatching a movie in the theater.ก Keep in mind that all HDTV is digital, but not all digital is HDTV. Along those same lines, not all digital TVs are HDTVs. Since digital TVs are very expensive and those with HDTV capability are even more expensive, consumers really need to keep this in mind.

The other possible use of digital signals is channel compression, often referred to as กmulticasting.ก NonHDTV programming does not utilize the entire width of a digital signal. Therefore, it is possible to compress two or more channels of programming into one digital signal. Satellite and cable operators do this all the time with their nonHDTV digital channels, but this process is transparent so many people don’t realize it. Many broadcasters plan to use their digital signals this way during times when they are not being used for HDTV programming. For example, some plan to air all news and all weather channels in addition to their regular channels of programming.

TV recording and playback technology is changing as well. DVD recorders, which debuted about four years ago, have now become affordable to the average family. A couple of years ago, they were priced above $1000, but now you can get them for around $250, in many cases. The main sticking point now with DVD recorders is that not all of them will record/play all three of the competing formats: DVDRAM, DVDRW, DVD+RW. They will have difficulty gaining wide acceptance from the public until one format is settled on or all recorders can record and play all three formats.

One the other hand, digital video recorders (DVRs) and personal video recorders (PVRs), just two names for something that is really the same thing, seem to be gaining quickly in popularity. DVRs/PVRs utilize a hard drive to record programs, without the need for discs or tapes. DVRs/PVRs with larger hard drives are becoming available and less expensive all the time. These devices can record one show while you are watching another. They can record more than one show at a time. They allow you to watch the part of a show that has already been recorded while the remainder of that show is still being recorded. They allow for easy scanning, searching, and skipping through recorded programs and even allow you to skip commercials with one touch of a button. They allow you to pause live programs while you answer the door or go to the restroom and then pick up where you left off when you get back. With these devices, recording can be automatic, i.e., you can program them to automatically record every episode of your favorite shows, no matter when they air. You can also have them automatically find and record programs that match your interests. In addition, video can be automatically downloaded to the device via a phone connection. TiVo, the leading brand in the industry, has announced that it will be teaming up with Netflix next year to allow downloading of movies on demand via a broadband internet connection (see my October 7 column for more details).

DVRs/PVRs are becoming so popular that cable and satellite TV providers have begun including them as addons to their receivers, either at no extra cost or for a small additional monthly fee. About the only shortcoming of DVRs/PVRs is the fact that they can’t play prerecorded DVDs or tapes, so you would still need your DVD player or VCR if you rent or purchase movies. However, hybrid devices which combine DVRs/PVRs with a DVD player/recorder and/or VCR are now hitting the market. Those devices would not only get rid of that problem but would also give you the option of permanently transferring a recorded show/movie from a hard drive to a recordable DVD.

Flat screen and flat panel TV technology is also starting to boom. Many people are confused about the difference between flat screen TVs and flat panel TVs. Flat screen TVs use the old cathode ray tube (CRT) technology for their picture tubes and are therefore bulky like traditional TV sets. However, they are different from traditional TV sets in that they have a flat screen. They deliver a picture that doesn’t have as much glare as traditional, more round screens. Also, the picture will look the same to everyone in the room, no matter where they are sitting. The picture on a traditional screen looks distorted when viewing it from an angle.

Flat panel TVs, on the other hand, utilize either liquid crystal display (LCD) or plasma technology instead of the old CRT technology and are generally just a few inches thick. Many of them can be hung on a wall. In fact, flat panel TVs that are flatter than a credit card will be coming soon! Whatกs the difference between LCD and plasma? LCD is generally used for flat panel TVs with a display of less than 30 inches and usually has a brighter picture and better contrast than plasma. LCD is used for flat panel computer monitors as well. Plasma is generally used for flat panel TVs with a display of more than 30 inches and has a better color range than LCD. Plasma is becoming more common as TVs get bigger and flatter.

Although Iกm not so sure about this one, I will include กentertainment PCsก because of their tremendous potential to revolutionize home entertainment. The concept of กentertainment PCsก is being hailed right now by both Microsoft and Intel. In fact, Microsoft has developed a special operating system for them. They could be used as the hub for all home entertainment and could enhance a familyกs experience of television, radio/music, and internet and actually help to combine all of these into one. They could be used to download content from the internet and play it on a TV. They could provide such sophisticated TV recording interfaces that VCRs, DVDs, and DVRs/PVRs could all eventually become obsolete. In addition, they could be a better source for photograph and home video editing and processing than regular PCs. With that being said, Iกm not so sure that people will be willing to accept PCs as a source of home entertainment. Bill Gates begs to differ and is willing to put his money where his mouth is.

Obviously, not all of the cutting edge electronics technologies mentioned above will meet with great success. Some of them might actually go the way of Betamax, digital audio tape (DAT), and DIVX. However, many of them are sure to catch fire and become such an intricate part of our everyday lives that weกll wonder how we ever got along without them. Which ones will they be? Only time will tell.

About The Author

Terry Mitchell is a software engineer, freelance writer, and trivia buff from Hopewell, VA. He also serves as a political columnist for American Daily and operates his own website http://www.commenterry.com on which he posts commentaries on various subjects such as politics, technology, religion, health and wellbeing, personal finance, and sports. His commentaries offer a unique point of view that is not often found in mainstream media.

[email protected]

This article was posted on February 04, 2005

by Terry Mitchell

What Do Your Ads Say?

What Do Your Ads Say?

by: BIG Mike McDaniel

Make a list of everything you think should be included at one time or another, in one of your ad, be it radio, newspaper or Little Jimmieกs class play program.

Everything. Experience, staff, facility, product. The list will be quite long. Take the time to do it now, before you read the rest of this article.

Next, take a hard look at your list, pencil in hand, and cross off all items that are about YOU (including YOUR staff, YOUR building, YOUR ranking, awards etc). Now, xout all the FEATURES of your products or service.

The number one rule, the only rule, for great advertising is กSell the Benefitsก.

Take a poll, people don’t care if you have the largest selection in town. It means nothing that กNew Stuff is arriving dailyก. They want to know what you or your product can do for them. WIIFM or กWhatกs In It For Me?ก Ease pain and you gain.

You see and hear ads everyday that miss the point entirely. Giant billboards with pictures of the medical clinic staff standing in front of a wall of awards. Picture of a guy with a wrench and the words กSee me for all your plumbing needs.ก Three little girls on TV yelling an unintelligible slogan about their daddyกs store. Itกs all about them. It should be all about the customer.

Did you see the one on TV where a guy gets the water cooler dumped on him because he bought the good software? What picture does that tell? It would have been better if the guy told me (from a sunny beach location) the boss gave him another week of vacation because the new software saved the company 40 million bucks. Benefits.

How about the newspaper ad with the picture of the funeral home building and how they have been around for 85 years? Benefit?

Ads about กyou you youก can look and sound really great, to you, you, you. We all love to talk about ourselves. Where are the benefits? What hook does your face on a billboard use to bring customers through the door? Your face is NOT a benefit.

We all grew up thinking กme me meก. Remember how excited you got when you first saw your name or picture in the newspaper? Even the school paper. It was a BIG deal. กMe me me.ก Great for your ego, but take that thinking to your advertising and it flops.

The first time you make the list and cross out the me me mees and all the features, you may have only one or two points left to promote. Make a new list and think ‘them them themก. Think benefits.

The ads that stick in your head are the ones that promise to make your life easier. The appliance store promising to deliver at the appointed time. You don’t have to stay home all day waiting for the truck. A real benefit. It makes no difference if the TV is made by Acme or Zenith? They will deliver on time. Letกs go there. Benefits.

The company that says their plumber will show up clean, on time, and not smell. Another benefit!

Who cares what a financial advisor looks like, but tell people they can retire and not eat dog food and you get their attention. Benefit.

Funny thing, the ads about benefits are the ones we make the mental note to remember. Hmmm.

Sell the benefits and you don’t have to sell yourself.

For more about advertising, get my article กWhatกs Your Selling Sentence?ก Send a blank eMail to MailTo:[email protected].

About The Author

© 2005 BIG Mike McDaniel, All Rights Reserved

[email protected]

BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com

Subscribe to กBIG Mikeกs BIG Ideasก Newsletter

MailTo:[email protected]

[email protected]

This article was posted on February 02

by BIG Mike McDaniel

Should You Advertise on TV?

Should You Advertise on TV?

by: BIG Mike McDaniel

When people discover my background in advertising, the questions flow. One of the most frequent questions is กShould I advertise on TV?ก

I can’t answer that questions until I ask a number of questions first.

Do you have an advertising plan?

Are you working on a firm budget?

What are you trying to accomplish with your advertising?

Where are you spending your money now?

Usually by the 4th question the happy face becomes one of disappointment.

Contractors don’t build a building without a plan, and you shouldn’t advertise without a plan. The first action is to determine what you want your advertising to do. Most small and medium businesses do not have the bucks for long term image, so they focus on a call to action or proclaiming benefits (not features).

Can TV do that? Probably. Can you afford it? Probably not. Local TV ads even in the smallest of television markets are expensive. You can buy cheap ads, but the cost is factored to the number of viewers. The cheaper the ads, the fewer the viewers. How many folks do you know are glued to the tube at 5:45 AM?

You can get on TV by using the Cable TV in your market. With Cable, you can buy a package thatกs spread over 15 or more cable channels. Beware the number of viewers and the shoddy production. Get my article กCable Ads 5 Bucksก by sending a blank eMail to MailTo:[email protected].

Some people in business believe you haven’t กarrivedก until your business is on TV or on a billboard, or both. Funny, I know of hundreds of businesses making big bucks that don’t use either.

About The Author

© 2005 BIG Mike McDaniel, All Rights Reserved

[email protected]

BIG Mike is a Small Business Consultant, Professional Speaker and former Major Market TV News Anchor. http://BIGIdeasGroup.com

Subscribe to กBIG Mikeกs BIG Ideasก Newsletter

MailTo:[email protected]

[email protected]

This article was posted on February 02

by BIG Mike McDaniel

Compare Dish Network vs. Direct TV

Compare Dish Network vs. Direct TV

by: Juston Garland

Do you need help in deciding which satellite company is better? Dish Network and Direct TV are the most popular satellite tv systems in the USA. WE have set out and compared Dish Network vs. Direct TV to help you decide on what satellite provider is best for you..

Dish Network 1. You get more digital channels for the same price, you get all the free features such as TiVo, up to 4 tv connections, free installation, and more.

Dish 2. Dish Network will offers NO Equipment to Buy, FREE Home Protection Plan, 100% Digital Programming, FREE DVR Equipment Options, FREE HD Equipment Options, LIFETIME Equipment Warranty.

Dish 3. Dish Networks packages start out from $29.95 a month, big savings vs. cable or other satellite providers.

Advantages of Direct tv

Direct tv 1. Get a DIRECTV® System in up to 5 rooms free, with standard install & free delivery.

Direct tv 2. Direct tv offers 1 DIRECTV® DVR Receiver Powered by TiVO, 70 Hour Recorder Advanced Program Guide®, OnScreen CallerID Capable, AutoTune Timers, Parental Controls, 1 UHF Remote, Triple LNB Dish.

Direct tv 3. You can get up to 125 channels at their basic package which includes local channels from $39.99 a month. They run satellite promotions from time to time that allows you to get HBO or Cinemax free for up to 3 months as well.

About The Author

Research your choices

Make sure to do you due dilligence in order to make a wise choice in choosing your Satellite tv service. We hope this advice is helpful for you in making a sound choice on your home satellite service.

Copyright © 2003, 2004 NationwideBillRelief.com. All Rights Reserved. With permission you may use this article on your own website our website must be linked contact us for details.

This article was posted on March 02

by Juston Garland

Spike TV – Know Your Audience

Spike TV – Know Your Audience

by: Nick Smith

What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want.

In one week of watching Spike TV you can expect to see poker, ultimate fighting, demolition derbies, cop shows, kung fu movies, school bus figure eight racing, pyrotechnic explosions, Klingons, customized cars, Chairman Tamori, giant rubber bands, sports superstars, Captain James T. Kirk, video game awards, Japanese trivia shows, dating competitions, MacGyver, and monster trucks. And that is only a partial list of what Spike TV offers men.

When it comes to your small or home business, knowing your audience, giving them what they want, and letting them know it’s there for the buying are essential steps to establishing a consistent income.

Knowing Your Audience the Spike TV Way

The creators of Spike TV saw an opportunity in the television industry to create a network marketed toward a huge, almost completely neglected demographic of men. By creating a product men would be interested in (did I mention MacGyver?) and packaging it to succeed, they paved the way to truly become the ขfirst network for men.ข Follow these steps to find out who your audience is and what their habits are.

First, categorize your potential customers or clients according to their similarities. You may create these groups based on age, socioeconomic status, gender, political activity level, or any other characteristic that is relevant to your business. Group your potential clients and customers based on characteristics they actually possess, rather than on features you would like them to have or that you think they should have. Just because men should be interested in keeping the kitchen clean does not mean Spike TV should create a show all about dish soap.

Second, distinguish between the categories of your customers that will purchase what you’re selling and those that will not. When all is said and done, your business relies on the revenue customers generate to stay in business. If no men watched Spike TV it would not still be a viable, thriving network. It may be helpful, if you have the resources, to identify which categories of your customers might not buy right away, but may come back and purchase later.

Finally, discover how your customers will use or purchase your product. Spike TV no doubt was faced with the challenge of providing quality service to both SciFi fans and Demolition Derby junkies. Some of your customers may purchase your product based on impulse, while others may be converting from one of your competitor’s products. Still others may need information, testimonials, and a personal relationship with you before they spend money. Catering to your individual customers (by identifying categories and marketing to the ones that will buy what you’re selling) increases the likelihood that they will return the next time they need your services.

Knowing your audience and meeting their individual needs can be the difference between barely scraping by and buying a yacht – or a school bus figure eight racing track of your very own.

About The Author

Nick Smith is a client account specialist with http://www.10xmarketing.com – More Visitors. More Buyers. More Revenue. For information on how to order Spike TV, check out http://www.dishnetworkproducts.com/articles/spiketv.php

[email protected]

This article was posted on March 29

by Nick Smith

Your Platform…and Why it Can Make or Break Your

Your Platform…and Why it Can Make or Break Your Business

by: Suzanne FalterBarns

Your mission, if you choose to accept it, is to take your work into the world and share it with others. But unless you can reach those allimportant others, your mission is bound to be a dud.

But fear not. That’s why I’ve created this website and my Get Known Now Program; because after nearly ten years of building my own platform, I truly see it as one of the most critical things anyone who consults, coaches, writes, speaks or runs a small business can do.

Simply put, your platform is your reach in the world; it’s the degree to which your name is known and your work is recognized. It’s your following. It’s your buzz. And it happens to be the single most important factor that literary agents, radio bookers, news directors, T.V. producers, publishers, editors, magazine people, and even bigtime publicists use when determining whether or not to work with you. More than one literary agent and editor in major publishing has told me they seldom consider proposals for books from writers with no platform.

Why? There are several answers, depending on whom you ask. Book industry types need authors with platform because the publishing houses no longer have marketing budget to sell books besides those at the top of their lists. That means they rely on unpaid publicity to sell books, i.e. airtime on radio and TV, and write ups in newspapers, magazines and websites.

Meanwhile, radio and print media folks are simply looking for the next big thing – or trying to anticipate trends. So if they run across an expert with a platform that is quickly brewing, they’re interested. Buzz begets buzz. In addition, TV and other major media bookers need to know that the guest they trot out in front of millions is a proven entity, so they tend to really check you out in advance. They want you to have a website, media clips, a great press kit, a video reel. Thus your platform works as a kind of public preapproval which reassures media bookers. And all of these folks have less time to do more, like the rest of us, so they need everything they’re offered to be laserlike in it’s intensity and clarity, easy to access, and loaded with reasons why. A big platform certainly helps get the point across faster that you’re someone they should feature.

So your ability to ‘break out’, as it’s known in the media, is not about the nobility of your cause or even, ultimately … sigh … the depth and quality of your work. It’s all about how many people already know who you are and what you do. Like right this minute. Before all that great TV and magazine exposure even begins. This has to be this century’s biggest catch22, because how can your work actually get known unless you impress all those folks listed above?

It can, in fact, if you’re methodical about selfmarketing and you plan to put a good year into it Ultimately, platform for beginners is all about your ezine list and how many people are actively signing up to hear from you on a regular basis.

Hereกs a list of ten things the media and pUblishers look for in good platform. These items are not the only thing you might offer these folks. And you certainly don’t have to have all of them in place to be appealing to publishers and TV producers. But they are a help.

A healthy platform should include:

A hearty ezine list of 510K

A distinctive brand name or position (i.e. Dr. Phil, the Fly Lady, the Frugal Gourmet)

A website that has energy and style, and reflects the brand heavily

Optimized methods for capturing names on the website that help grow the ezine list

A blog linked to the website, and a blog promotion program

Major media clips, or regional ones that can inspire stories in major media

A video of excerpts from TV appearances (for more senior platform builders)

A tightly put together media kit

Excellent quality, high resolution black & white and color headshots that can be downloaded from site

A book or audio CD produced by a major publisher

How does your own work measure up? Have you got good platform yet?

About The Author

Suzanne FalterBarns is an internationally known author and speaker whoกs work has been featured in Womanกs Day, SELF, More, Fitness, and more than 100 radio and TV shows. Pick up her free database of platform building contacts at www.getknownnow.com.

To reprint this article, please use with this bio box in tact. Thanks!

© 2005 Suzanne FalterBarns LLC.

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This article was posted on April 20

by Suzanne FalterBarns