New Google Adwords Policy Benefits Affiliates

New Google Adwords Policy Benefits Affiliates

by: Rosalind Gardner

Until recently, if you did a search on the term กsatellite dishก at Google, and then surveyed the URLกs in the Adwords listings, you were bound to see that most of the ads linked to just one company. Youกd also note that most listings ended with the กaffก (affiliate site) designation.

Eight ads all linking to the same site. How useless and frustrating was that?

Well, Google has just introduced a new affiliates Adwords policy that finally addresses that problem.

However, the new policy has been met with much whining on various affiliate and Internet marketing forums.


กCause affiliates who link directly from Adwords to their merchant partnersก sites will have to get to work or go home.

Well, maybe.

There seems to be a loophole in the new policyกs wording.

Hereกs how the new affiliate policy reads:

กWith this new affiliate policy, weกll only display one ad per search query for affiliates and parent companies sharing the same URL. This way, users will have a more diverse sampling of advertisements to choose from.ก

กAffiliates or advertisers using unique URLs in their ads will not be affected by this change. Please note that your Display URL must match the URL of your landing page, and you may not simply frame another site.ก

Did they mean to say กdomainก, not กURLก?

If Google did indeed intend กURLก, then there is no problem for those who engage in the กGoogle Cashก method of affiliate marketing, as each affiliate URL is unique.

Hereกs an example.

These are URLกs for 3 affiliate marketers promoting the กFriendFinderก dating service.

Each URL is unique, ergo it should be no problem to for affiliates to link directly to Friendfinderกs site with their affiliate links.

However, if in fact Google meant กdomainก, thatกs quite a different kettle of fish.

Because each URL above points to the กfriendfinder.comก domain, only one listing will be displayed, and chosen on the basis of Ad Rank.

Hereกs the official wording from within the policy.

กFor instance, if a user searches for books on or anywhere on the Google search and content networks, Google will take an inventory of ads running for the keyword books. If we find that two or more ads compete under the same URL, weกll display the ad with the highest Ad Rank.ก

Ad Rank is determined by a combination of an adกs maximum costperclick and clickthrough rate.

Less competition is great news for affiliates who have always linked back to their own sites… as Super Affiliates always do.

One more benefit to affiliate marketers in Googleกs new Adwords policy is that you no longer need to identify yourself as an affiliate in your ad text. That means no more กaffก at the end of the ad… and 4 more spaces to add content to your listing.

I figure consumers had no idea what กaffก meant anyway, so Google just wanted to get rid of what looked like garble in the listings.

However, your current ad text will continue to display your affiliate status until you change it.

Assuming Google DID mean กdomainก, this new policy is good news for affiliates… genuine affiliate marketers.

Iกve always taught that affiliates with content sites enjoy much higher conversion rates.

Itกs simple. Spend an hour writing an endorsement, upload it to your web site, then advertise that link on Google Adwords.

Why waste advertising dollars on a .5 percent conversion, when it only takes an hour to double or even quadruple that rate?

© Copyright Rosalind Gardner, All Rights Reserved.

About The Author

Article by Rosalind Gardner, author of the bestselling กSuper Affiliate Handbook: How I Made $436,797 in One Year Selling Other Peopleกs Stuff Onlineก. To learn how you too can suceed in Internet and affiliate marketing, go to:

This article was posted on March 30

by Rosalind Gardner

Search Engine Submissions Made Easy!

Search Engine Submissions Made Easy!

by: Robin Nobles

One area of search engine marketing that has changed dramatically over the years is submissions. Submitting to the search engines used to be so complicated, with having to choose between manual versus software submissions; only being able to submit so many pages a day; having to be careful about oversubmitting; and the list goes on.

Submissions used to be the worst part of the search engine optimization process, at least for me.

Now, I can literally write this whole article in two words:

Pay Inclusion

Yep, there you have it. If you want to take the headache out of submissions and if you want to make things much easier for YOU, use pay inclusion!

It’s hard for someone like me to admit how powerful pay inclusion programs are, because I’ve been in this ขgameข long enough to remember when everything was free. So, moving into the pay realm has been a difficult thing to do.

However, the benefits of pay inclusion far outweigh the cost.

Benefits of Pay Inclusion

Your pages are indexed much faster than submitting through free add URL or waiting for the spiders to find the pages on their own.

By using pay inclusion, your pages are getting outside of the 95%+ spam that the engines say come through free add URL submissions.

With pay inclusion, your pages are respidered on a very regular basis, depending on the engine. For example, Inktomi and Fast respider their pay inclusion pages every 48 hours.

With pay inclusion, you never have to submit your pages again! As long as you continue to use pay inclusion, your pages will continue to get respidered based on each engine’s schedule.

Because your pages are respidered on a regular basis without your doing one single thing to initiate this action, you can make changes to your pages today and begin to see the results of those changes within a week. If you didn’t use pay inclusion, you may not see the results of the changes for a month or two.

If you use pay inclusion, you’re forming a ขpartnershipข with the search engines, which I personally feel is important and very beneficial. You’re now outside of the realm of the millions of spammers, and that’s exactly where you want to be.

Most of the pay inclusion programs offer some sort of submission reports.

Pay inclusion programs are ideal for dynamically generated sites.

Now that we’ve looked at the benefits of pay inclusion, letกs create an example to see how inexpensive it really is. Let’s say we have a brand new Web site, and we have three main pages that we want to submit through pay inclusion.

Pay Inclusion Programs

Inktomi (Provides secondary search results to engines such as MSN and HotBot)


Upon submission, your pages will make it into the Inktomi index within 72 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

Here’s the audience reach of some of the engines that use Inktomi’s secondary results, according to Nielsen NetRatings in October 2002: MSN: 28.1%; Overture: 5.4%; LookSmart: 3.0%; (also provides results to the ขnewข HotBot) (

Cost? $39 for the first URL, and $25 each for additional URL’s up to 1000. So, the total cost for our three pages would be $89. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Fast (Provides search results to AlltheWeb, Lycos, and HotBot)

You can use Position Tech to submit your Fast pages too, so be sure to enroll in both pay inclusion programs at the same time.


Upon submission, your pages will make it into the Fast index within 48 hours, as a general rule.

Your pages are respidered every 48 hours.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as verification of page acceptance; refresh reports; URL validation; and account management.

With Fast, you can choose between several different programs, including some that include a free onsite search engine, bulk inclusion, etc.

The audience reach of Fast, according to Nielsen NetRatings in October 2002, was: Lycos: 4.4%; (also provides results to the ขnewข HotBot) (

Cost? $34 for the first URL, and $16 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66. (See Special Note at the bottom of this article on how you can save 20% off the price of Inktomi and Fast pay inclusion – for a limited time only.)

Teoma and Ask Jeeves (Provides results to Teoma, Ask Jeeves, and HotBot)

The only way to get in the Teoma index is through pay inclusion. This is one engine that doesn’t have a free add URL page.


Upon submission, your pages will make it into the Teoma and Ask Jeeves indices within 7 days.

Your pages are respidered every 7 days.

The term of the pay inclusion program is 12 months.

Reporting services are included, such as clickthrough reporting.

The audience reach of Teoma/Ask Jeeves, according to Nielsen NetRatings in October 2002, was: Ask Jeeves: 10.3% (also provides results to the ขnewข HotBot) (

Cost? $30 for the first URL, and $18 each for additional URL’s up to 1000. So, the total cost for our three pages would be $66.

AltaVista (Provides results to AltaVista)


Upon submission, your pages will make it into the AltaVista index within 2 business days.

Your pages are respidered every 24 hours.

The term of the pay inclusion program is 6 months.

Reporting services are included, such as tracking submissions and transactions through their online Account Management Center.

The audience reach of AltaVista, according to Nielsen NetRatings in October 2002, was: AltaVista: 4.4% (

Cost? $39 for the first URL, and $29 each for 210 URL’s, then $19 each for 11 to 500 URLs. So, the total cost for our three pages for **six months** would be $97. The cost per year would be $194.


AltaVista’s pay inclusion is more expensive than the others, and AV doesn’t have the coverage that some of the other engines have. Plus, their pay inclusion program is only for six months, as compared to a full year with the other programs.

So, you’ll have to decide whether you feel it’s worth the cost.

AltaVista is the one engine where you can still use their free add URL without being placed into the same category as the huge group of ขfree add URL spammers,ข because AltaVista’s free add URL process doesn’t allow mass submissions. Instead, their unique ขpuzzle submissionข process requires you to enter a submission code into the submission box, and you can only submit five URLs at no cost. So, if you want to use free add URL for one of the engines, AltaVista’s is the one to use.

Total Costs so Far

With our example, considering that this is a brand new Web site with zero visibility, we’ll figure out the cost for our three pages based on using AltaVista’s pay inclusion program and on not using their program.

Subtotal of Yearly Pay Inclusion Costs Without AltaVista: $221 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, and Ask Jeeves. This does NOT include AltaVista.)

Subtotal of Yearly Pay Inclusion Costs With AltaVista: $415 (for 3 pages) (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and AltaVista.)


You might be wondering why I haven’t listed the Yahoo! directory in this listing of pay inclusion programs. With the way that Yahoo! now displays results, which are almost a duplication of Google results, the importance of submitting to the Yahoo! directory at a yearly cost of $299 has diminished. Depending on where things go from here, with Yahoo! having purchased the Inktomi engine, this is subject to immediate change. But, at this point in time, paying to be included in the Yahoo! directory isn’t anywhere near as important as it once was. If you have good visibility in Google, you should have good visibility in Yahoo!.

But, our site is brand new, and the advantage to Yahoo!’s pay inclusion program is that your site will be reviewed for possible inclusion within 7 working days. So, depending on our finances, we may want to add Yahoo!’s pay inclusion costs, just so we can get fast visibility for our new site.

(According to Nielson NetRankings in October 2002, the audience reach of Yahoo! was 28.5%.

Total of Yearly Pay Inclusion Costs Including Yahoo!, but not AltaVista: $520 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, and Yahoo!. This does NOT include AltaVista.)

Total of Yearly Pay Inclusion Costs Including both Yahoo! and AltaVista: $714 (Includes the Inktomi engines, the Fast engines, Teoma, Ask Jeeves, Yahoo!, and AltaVista.)

What about Google?


Google is the only major engine that doesn’t have a pay inclusion program. So, the only way to get your pages into the index is to let the spider find the pages on its own through links on other pages or to submit through Google’s free add URL.

Personally, I always let the spider find the pages on its own and never submit to Google manually. By going this route, while your site is busy being spidered by the other engines and you’re busy building link popularity, by the time that Google ขfindsข your pages, you should have had time to build some link popularity, which we all know is so important with Google.

According to Nielson NetRankings in October 2002, the audience reach of Google alone was 29.2%. Add to that AOL at 19.7%, Yahoo! at 28.5%, and Netscape at 5.5%, and it’s quite easy to see the power behind Google. (

In Conclusion

Rather than worrying with submitting your pages manually to each of the major engines, take advantage of the tremendous benefits of using pay inclusion.

Then, let Google find your pages on its own, and hold off submitting to the Yahoo! directory for a while.

Based on our example here, if we were submitting three pages, our total yearly cost would be either $221 and $415, depending on whether or not we chose to use AltaVista’s pay inclusion program.

So, as you can see, the benefits far outweigh the costs. Repeating what I said earlier in this article, the ขkeyข to successful submissions these days can be summed up in two words: pay inclusion.

Special Note:

After writing this article, I found that Lycos is offering a discount on both Fast and Inktomi pay inclusion programs for a limited time. If you submit to both engines, you can receive a 20% discount! I don’t know how long this will last, but here’s the URL:

About The Author

Robin Nobles, Director of Training, Academy of Web Specialists, ( has trained several thousand people in her online search engine marketing courses ( and is the content provider for GRSeo software ( She also teaches 2, 3, and 5day handson search engine marketing workshops in locations across the globe with Search Engine Workshops (

This article was posted on February 09, 2003

by Robin Nobles

Tips to Protect Your Downloads or Products

Tips to Protect Your Downloads or Products

by: Radhika Venkata

1. Upload robots.txt file in to your root directory and include the folder name where you set your downloads.

More information on how to set robots.txt:

2. Set the permission of the download folder to 711 OR upload an index file to that folder. This makes that folder web inaccessible.

For example create a folder named ‘testก. Usually by default it will be chmoded to 755 or 777. Put some files like test.htm, test1.htm.

Now you type the URL of the folder

What will you see? You will see the folder /test with its files in it. Now upload an index file or chmod the folder to 711. Now access the URL. You will see index file or permission denied error.

3. Name the download folders something like กCDf54eSก. Not like กdownloadsก or กproductsก etc.

4. If your customer downloads your product once and don’t need or don’t have to access to your folder then you can set his access to expire for certain days.

For this you need a cgi script that controls your members access based on days, ip address or number of accesses. This script also protects your thankyou.html pages and expires them after certain time.

5. If you have a membership site and you need to stop password abuse or sharing you can use scripts like:

6. Protect your download links: Like if you keep …, everybody knows the download URL. You can use cgi scripts that discloses the download path.

7. If you use If you are selling ebooks, you can use password protection to your ebooks. Once your ebook is protected, after your buyer downloads it, you can send it to him to open the ebook.

Some ebook compilers with this password protection features:

About The Author

Radhika Venkata Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

Webmaster Resources: List Your product, ezine or web site free!

This article was posted on November 14, 2003

by Radhika Venkata

13 Techniques That Boosts The Power Of Your Resour

13 Techniques That Boosts The Power Of Your Resource Box!

by: Radhika Venkata

***What is the Resource box?

‘resource boxก is an information box about the author of the article.You will see this resource box at the end of the ezine articles.

***Why it is so important?

Hey…It is giving you free advertising.When somebody reads your article, they will see your name and web site link at the end of the article. More chances of inviting visitors to your web site.

When ever your article is published on other web sites, it amazingly increases your link popularity in search engines.You know how the search engines love the web sites with good link popularity.

***So what are techniques that will work for you:

1.Number one rule: *Try not to sell your products through your article resource boxes.*

Use your resource box to build up your optin list. If you have an ezine or free ecourse always keep a link for subscriptions.

2.You should also put your web site URL in the resource box.Email links to your ezines won’t increase your web site link popularity.

3.Always spell check your name and URL twice before submitting it.Misspelled name with wrong URL…Things won’t work in your way.

4.Try to keep single URL in your resource box.If that URL is going to give the reader something FREE like free ebook, free subscriptions you will get good click thru rate with that URL.

5.Keep your resource box short.Like six to eight lines.

6.Don’t keep your affiliate links in the resource box. Some how people don’t like clicking the affiliate links. Use redirection scripts or services.

7.If you want to keep few lines about your product in your resource box,Always those should be the benefits of your product.People love the benefits not the features of your product.

8.DON’t use hype words like กMillion bucks over night, 50 million visitors…Guaranteedก etc.

9.If you are promoting specific product through your resource box, then link the web page that directly takes the reader to that specific product page.

10.If you want to display the charge for your service, then tell it in the lowest possible value. Instead of ก$25.00 per monthก, you can write it as กLess than 85 cents a Day!!ก

11.Try to put related URL in the resource box.For example if you are writing article on search engine optimization and if you keep a ebook compiler product link, expect low click thru.If you don’t have a related product always you will be having your ezine or any other mailing list links for getting subscriptions.

12.Always highlight one or two words in your resource box with Caps,quotations,* signs etc.

13.Last but not least is DON’t forget to keep your resource box before submitting your article.

About The Author

Radhika Venkata Subscribe to กEbookBiz Magazineก which is completely focused on ebook business and Internet Marketing. Receive FREE Ebooks with Resale rights every month!

Webmaster Resources: List Your product, ezine or web site free!

This article was posted on November 14, 2003

by Radhika Venkata

Defend Your Thank You Folders From URL Guessers

Defend Your Thank You Folders From URL Guessers

by: Robert Plank

If you sell downloadable products, you’re going to have a thank you page (a URL where the buyer is redirected after a sale). With just a couple lines of HTACCESS code you can make that folder airtight.

You shouldn’t be putting a buyer through a mandatory signup process to download the product. They already paid, just give them the file right away and offer a chance to optin for updates later. Otherwise youกll be getting lots of support emails from people asking where the product is they just paid for.

Itกs always smart to name your thank you page something with a number a name like postorder735.html or thankyou9987.html will do. You just want to make this impossible to guess.

When itกs possible I like to separate the sales page from the download, so I stash them in a folder called something like กdownloadก or กorder.ก Problem: If you have these separate folders, these URL guessers can see the contents of them.

The obvious solution is to put an index.html in the folder, which keeps its contents from being listed… but what if you have, say, 25 of these folders? Do you need 25 index.html files?

No, and thatกs where HTACCESS comes in. Open up a new text file in Notepad and put this text in exactly:

Options Indexes

Then save the file as: .htaccess (WITH that dot in front)

Upload it to the root of your web site. Now, if you try to view the contents of a folder thatกs missing an index.html file, your browser will show a ก403 Forbiddenก error.

Don’t worry, this won’t block out all files. It will simply keep a guesser from viewing a list of what files are in a given folder.

If you don’t want to see that ugly generic Forbidden page, you can supply your own by adding this line to that .htaccess file of yours:

ErrorDocument 403 /sorry.html

Now you can put your message into a HTML file (maybe it could be a link to the main page of your site), put it into a file named sorry.html and upload it. Now youกll have a friendly notice that says anything you want.

One last bonus tip for you. If your forbidden message is extremely short, you don’t even need to create a separate HTML document. If itกs possible for your message to fit all on one line you can remove that ErrorDocument line above from your .htaccess file and put in something like this:

ErrorDocument 403 กSorry…

Iกm aware that there is a starting quote and no ending quote. Thatกs just how you have to type it. If you put in a quote at the end there it would show up in your HTML document. I know it looks funny, but it works. Remember that กSorry…ก text is HTML so you could put in line breaks, links, bold tags, H1, H2 tags, and so on. Itกs all up to you.

About The Author

Robert Plank

Experienced PHP/JavaScript Tutor Solves 19 Of Your Most Frustrating Direct Response Sales Page HangUps

The above article may be copied as long as this resource box is included, You may rebrand the above URL with your Clickbank ID however.

This article was posted on March 27

by Robert Plank

Three Cost Effective Ways to Get BumpertoBumper

Three Cost Effective Ways to Get BumpertoBumper Traffic Using Your Vehicle

by: Mike Snyder

The following traffic generating ideas do not require costly setup fees or minimum orders. Two of them can be printed in full color with no extra charge. They all can be given away at trade shows, as free gifts with orders, to new newsletter subscribers, etc. Try one or all three and watch your web traffic increase next time your vehicle is caught in traffic.

1.) Vinyl Lettering Peel and stick individual vinyl letters on your bumper or rear window to spell your out URL. You can usually find vinyl lettering at your local hardware store or craft shop. The hardware store usually only has black on white or white on black. Online craft supply stores such as Dick Blick Art Materials,, or offer several colors of vinyl letters.

Why advertise for your car dealer? Carefully peel off the car dealers vinyl sticker on the rear of your car and replace or cover it with your own URL. One disadvantage of using vinyl, it is usually only available in all upper case.

2.) License Plate Frames A lot of car dealers put their own license plate frames on new and used cars so you can advertise for them while driving around. Why not replace it with your own license plate frame and advertise your website? If you have the right size vinyl letters, you can stick them over the existing frame. Sometimes you can simply turn the frame over and stick the vinyl letters on the blank back. For less than fifteen bucks you can design your own custom full color metal license plate frame at Here are a few sample license plate frames:

3.) Bumper Stickers Got a rusty bumper? Why not cover it up with your URL? Think of a catchy slogan that relates to your website and make sure to include your URL on the bumper sticker. You can find many doityourself bumper sticker kits available from just about any store that sells office supplies. I have not tried any of them so I can not comment on how well they last. I have made custom bumper stickers at that seem to last. Here is one example:

Sticker and Frame Design Tips:

Only use top level domain URLs The shorter the URL the better because it will be much easier for the other driver to remember since most people don’t write down what they see while driving.

Eliminate กhttp://ก and sometimes กwwwก

Typing กhttp://ก is not required in most browsers and is just a waste of space. In most cases, adding the กwwwก before the domain name is not necessary (ie. is the same as Make sure to test your domain name without the กwwwก before using it in any advertising.

Capitalize when appropriate

Use both upper and lower case letters in your URL to help the reader identify and remember your site (ie. is more appealing and memorable than Note, most individual vinyl letters are only available in upper case so this is not possible with them.

Use color

Bright colors attract the driverกs attention. Try red on yellow or yellow on red.

Read the guidelines carefully

If using, make sure to read their กImage Workshopก at to take full advantage of available space on the merchandise.

You may reprint this article (can be found at ) in any form but all links to in the credits, title, body, and this

About The Author

Mike Snyder is the owner of

For more information about Mike visit

This article was posted on September 13, 2004

by Mike Snyder

If You Don’t Know This, You Might Loose Your Commi

If You Don’t Know This, You Might Loose Your Commissions!

by: Frank Bauer

Are you aware that using certain tools to protect your affiliate commissions might in fact cause you to loose them?

Let me explain you how than can be and what you can do to protect yourself from commission loss…

The other day a good marketing friend of mine, letกs call her Eva, send me an email, telling me about a service that she believed me to be interested in… and in fact, I was.

She wrote: กIf you want to take a look, the link is:ก

When I followed her URL, I noticed on that page, that her affiliate ID was missing on the main page, as well as on the order form page.

Since I wanted her to get credit for this, I emailed Eva:

กYour link will not earn you commissions as your affiliate ID doesn’t show at

I recommend to use a forwarding link instead of placing the site into a frame.ก

She answered me that it worked fine when she followed the link herself. How was that possible you ask? Very simple.

When she originally got the affiliate link, she must have used the link one time directly and this way saved the cookie on her computer.

So I replied to Eva:

กI checked it again… if I visit their site through, your ID is not shown anywhere.

But if I visit it through I can see your ID everywhere.

In general… cookie based systems often have a problem if you place the site into a HTML frame on another domain.ก

This time Eva replied to me:

กWell thatกs got me stumped… I used Covert Affiliate to generate that URL and I just cleared my cookies and tried it and I do not see my affiliate codes on the main page…ก

I actually noticed that problem of promoting through a frame already quiet a while ago. Also e.g. when I use Mikeกs MyViralWebsite system or any other system that displays your affiliate URL inside a HTML frame… itกs the same problem.

The tricky part about it… some programs work if called through a frame (meaning: your affiliate ID will be used) and others don’t.

My rule of thumb is: If I don’t see my affiliate ID on the other page, I will not use a HTML frame.

But for the reason I described before, make sure that you delete you cookies before you give it a try!

This is also the reason why I always use my own Add2it GoTo Pro tracking links whenever I promote another program.

The Add2it GoTo Pro links look e.g. like this:

To make that shorter and easier, I created and uploaded another tiny script called Now I can use an even shorter link:

The last part, the กListDotComก, is what changes depending on what program I want to promote.

The advantage… not only do you get stats on how many people click that link every month, it also simply forwards to the URL you want to promote, prevents this way the กframeก problem while still hiding the ugly long affiliate link and this way it REALLY protects your commission.

Reprint rights to this article are granted, as long as it is not modified and the resources plus signature remain unchanged.

About The Author

Frank Bauer is the owner of Scripts & Services for your Web Business at and the publisher of the More4you Newsletter at: To see how he can help you, visit:

This article was posted on October 04, 2004

by Frank Bauer

How To Generate Web Site Traffic For Free?

How To Generate Web Site Traffic For Free?

by: Lil Waldner

Traffic is essential for every ecommerce enterpreneur and website owner. The best way of getting traffic is by achieving a top 10 or top 20 position in a famous search engine as Google. There are more than 8 billion websites indexed by Google. Only a small fraction of them get a high ranking.

It is not difficult to generate a lot of internet traffic with a high advertising budget. Big companies can afford millions of Dollars for advertising. Some brands only get traffic because of their famous name.

Most of the website owners have to calculate with a few Dollars. How can they succeed in generating traffic?

Some tips how to generate web site traffic for free:

1. Display your URL on everything

The public has to know about your website. The first step is to spread out your websites URL everywhere: on your business cards, on your online and offline letters, on your mailbox, in the telephone directory etc.

2. Submission to search engines and directories

You can submit your URL in most of the cases free of charge to search engines and directories. Important are directories that relate to the topic of your website. If your website deals with golf, submission to golf related directories or golf related pages in general directories might bring some traffic to your website.

3. Free classified ads

Classified ads are free of charge. You can place as many ads as you want. You can get a better exposure through featured ads to moderate costs. If you decide to pay for featured ads, it’s recommendabe to give priority to classified ad websites with a high Alexa traffic rank. You find out the Alexa traffic rank of a website by typing in it’s URL at the website.

4. Ads in ezines

It is also worthwhile to place ads in ezines that are related to the topic of a website. This can be done with moderate expenses.

5. Expose your website in newsgroups, forums

You may sign up in newsgroups and forums that relate to the topic of your website. You can give your advice to the audience and show solutions by your website. A lot of people surf on this kind of websites in order to find a solution for their problems.

6. Traffic Exchange

You may sign up at the different traffic exchange websites. You earn credits by surfing on these websites. The more you surf, the more credits you earn. Your website receives traffic according to the credits that you achieve. Of course, you cannot sit surfing all the time. This programs offer you the opportunity to refer other surfers to their website. Your website can gain credit from all the surfers in your downline in this MLMlike system. Traffic to your website could explode, at least theoretically.

About The Author

Lil Waldner is a business economist. She is experienced in project management and marketing. She has worked as editor of newspapers and she has written booklets and essays with economic and public issues. Related websites: and

This article was posted on August 11

by Lil Waldner

What You Can Expect From Search Engine

What You Can Expect From Search Engine

by: David Bell

Search engines will be a way for you to generate from as little as 20% to as much as 60% of your business online (depending on what other marketing techniques you use).
Since there are over 130,000,000 webpages in existence (yes that is 130 million!), it is extremely important to understand how they work and how to increase your chances of being placed in the top 20 of the search results. For example, if you were to type กmusicก and กCDก into the AltaVista search engine as a keyword the result would be over 1,000,000 related site URLs.
Search engines are a very powerful tool if you are in the top 50 results (preferably the top 20), but are completely useless if you are listed further down. You can bet that if you are further down than the 50th result, the searchee will not even see your site listing, much less be able to visit it.
As we all know, the beauty of search engines is that they can bring you a large amount of targeted traffic and it will not cost you a cent!
It is crucial you understand the basics of how search engines work if you want to get traffic to your site from them. There are three main types of search engines/directories. The first is a directory (sometimes called a category database). This is not a true search engine, but a listing of webpages by category. Many directories allow you to enter in the description and keywords for your site exactly as you would like them to appear. You usually have to select the category you want it cited under, too.
A directory will not list your URL and will never become aware of your site if you do not register with them. They do not make use of กindexing softwareก (robots that crawl the web looking for new sites and indexing them). An example of a directory is Yahoo.
Search engines (also called crawlers, spiders, robots, and worms) vary to a large degree. They will automatically index your site using กindexing softwareก or กindexing robotsก.
Depending on the complexity of the software, here is what different search engines might do:
1.Index the webpage (not the entire กwebsiteก) you give them.
2.Index every word of every page at that site.
3.Visit external links to crawl through the web looking for any new sites 24 hours a day, 7 days a week going from URL to URL until they have visited every website that can be found on the Internet.
By simply telling the search engine what your URL is, its software robot will go there automatically and index everything they need. Every search engine has different criteria for returning search results which makes a difference on how you want to submit your site as it can drastically effect your ranking in search engines (we discuss this quite extensively in the course, but it takes up over 30 pages, so we will skip it in this newsletter).
It is important to realize that many search engines change their algorithms on a regular basis (i.e. weekly, monthly, etc.) if you’re listed prominently today, that may no be true tomorrow.
There are also META search engines. These perform searches on multiple search engines simultaneously. In this instance, your ranking for the keywords inputted is calculated by the combined ranking of all the search engines simultaneously used. The key to getting ranked high is to make sure you’re listed in all the search engines used by the META search engines (They use: OpenText, Lycos, WebCrawler, InfoSeek , Excite, AltaVista, Yahoo, HotBot, and Einet Galaxy).
It is not necessary to submit your site to META search engines since they use the results of the major search engines (not their own).
I hope this helps in your future marketing decisions.

About The Author

David Bell

Advertising research and development center

This article was posted on July 28, 2004

by David Bell

5 Important Ezine Tips!

5 Important Ezine Tips!

by: Sonia Colon

Do you know that having an ezine for your business is imperative? Whatกs an ezine you ask? An ezine is short for electronic magazine. Do you have one? If not, please start one as soon as possible. Your business will thank you for it!

The following are ezine tips that I believe will help you acquire more subscribers to your ezine, thus making your products and knowledge that much more important.

1. What are you putting at the top of your ezine?

Always, have your email, along with your name and url right at the top of your ezine. There have been cases where I could NOT find the email or even the name of the publisher to contact. Also at the end of your ezine have your name, address, phone number, unsubscribe info, email and url again for easy access. There isn’t anything worse than trying to find contact info that for some reason is invisible to your subscribers!

2. Keep your topics interesting

What will your subscribers most like learning about? Most importantly, what do you want your subscribers to learn about you, your product, your services, etc. Build upon that and work your way through. Offer great articles that will benefit your subscribers and write articles yourself. Show your expertise and your customers will find you as an expert in your field. Interact with your subscribers and make them feel comfortable.

3. Make it easy to subscribe!

Put a subscription box on your site. Whether itกs a link that takes a subscriber to an email page or a subscription box, you must have that option. You may also add a subcription script to your page for optin subscribers. Check out this link to add this terrific script to your site:

4. Offer Freebies to your subscribers!

Adding a freebie is always nice. Your subscribers will love that!

5. Disclaimer!

Adding a disclaimer to your ezine is very important. You want your subscribers to know that although you are sponsoring other websites, you are not responsible for their contents and services. Give your subscribers that option.

Next week, I will include more ezine tips. For now, apply these tips and you will be well on your way to creating a successful ezine.

About The Author

Sonia Colon is owner of a successful online specialty giftstore กJimson Productsก visit: for a wonderful display.

Get Your Own FREE Mall:

This article was posted on March 16

by Sonia Colon

Anti Trackback and Comment Spam Methods

Anti Trackback and Comment Spam Methods

by: Bobby Masteria

What is spam ?

Spam is text or URL, in one or several exemplars, neither being waited nor wished, not having, neither directly nor from its shipper, no relationship neither with the recipient nor with a possible

resource related to the recipient.

How does spam appears in blogs ?

Through the comments’ body and commentator’s URL.Through trackbacks’ excerpt and permalink’s URL

What are the antispam methods?

Authentication by connectionCAPTCHABlack ListBayesian Filter

Other methods to minimize spam :

Time Interval between submissions / Number of submissions per hour.DDD.Secure Form Mode : force page and submission to be manual.Rank Denial : Directs hyperlinks an intermediary server.Autoclose after N days: entry stops accepting comments or trackbacks.

Which data are analyzed by these methods ?

Active methods do analyze the shipper to check if it’s:a spamer by coparing its IP address with blacklisted ones. authorized by authenticationa human by CAPTCHAPassive methods do analyze : comment’s data:nicknameeMail addressURLmessagetrackback’s data (concerning the shipping blog):blog’s nameentry’s titleentry’s excerptpermalink’s URL

What are the limits to these methods ?

Cross use of several of these methods allows excellent results concerning comments, but weak results concerning trackbakcs.

Difference between comments and trackbacks is that comments are sent from the recipient’s blog, which allosw all above methods to be used, whereas trackbacks are sent from the shipping blog (this avoids the use and need of 2 interfaces).

Consequently it’s not possible to use CAPTCHA, authentication and Secure Form Mode methods with trackbacks.

Another big problem, when all the trackback’s data are unknown, especially the IP address, it is quite impossible to avoid spam, mainly because the blacklist and the bayesian filter are becoming inefficient.

Last inconvenient, trackback autodiscovery is usefull for bookmarklets but also to spamers to who it gives the trackback URL.

Glimpse on futures antitrackbackspam methods

About The Author

Bobby Masteria

Webdesigner WebMaster MetaBlogger MultiBlogger BlogMaster

Copyright © 2004 Bobby Masteria ReflexiveBlog

This work is already licensed :

Permalink :

Always use the URL Associated with this article.

Thereกs a French version available too.

Always use and mention my full name.

Never mention my eMail address.

Detail about my Blog :

This article was posted on October 12, 2004

by Bobby Masteria

Marketing Your Web Site

Marketing Your Web Site

by: Lynn Holter

Congratulations! Your Web Site is finished! Now what? Your first instinct is to submit to every search engine possible and leave it up to them to bring traffic to your site. Despite what you may have been told, it doesn’t happen quite that way. Yes, you will need to submit to the search engines, and they will eventually bring traffic your site. It will take anywhere from 3 – 6 months for a search engine to even get you listed. After that another year or so to make it to the top of the listings, that is, if you are extremely diligent in promoting to them monthly and following all the different rules for each search engine.

There are several ways to market your web site yourself. Your marketing efforts will yield more results than any other form of marketing.

Include your URL on the following…

Business Cards – I cannot stress enough the importance of putting your URL on your business cards!

Letterhead – also on envelopes.

Anything your company uses such as statements, invoices, order forms, etc.

Anything that your company publishes or advertises.

Anything your company prints and sends out to people such as fax cover sheets.

Include a plug with your Phone Message Service like: ขvisit our web site atข

Window stickers and Bumper stickers.

Basically put your web site address on anything you would put your company name on.

Check your Chamber of Commerce. Find out if they have a web site you can add your URL to. Find out if your town has a Visitors Information center. Find out if you can list your business with them. Also find out if you can leave brochures or business cards at the center for people to browse when they visit.

Include your web site URL in your email signature. This way your site URL is being sent to everyone who receives an email from you or anyone in your company.

Keep the lines of communication open with your web designer. Remember it will take a joint effort to make your web site successful. Be willing to provide information your designer will need in the creation of your site.

About The Author

Lynn Holter is owner of I have have years of experience with web site creation, redesign, search engine optimization, and web site marketing. I provides my clients and web site visitors with personal and excellent customer service. For more information please contact me at

This article was posted on January 20, 2004

by Lynn Holter