How To Make The Presentation They’ll Remember

How To Make The Presentation They’ll Remember

by: Blur Lorena

Getting board with presentations? Does your audience yawn or snore or check their watches every time you present? If you’re planning to conduct a presentation, here are some useful tips.

Presentation needs an exhausting preparation. Decide first on the topic that you want to present. Choose a topic that concerns your audience. Make a detailed outline or script. Then research on the topic, note all important points. If possible use simple, familiar terms.

Prepare the devices you are going to use. If you are going to use a slide show, choose the software you are most comfortable with. Examples of softwares are Microsoft PowerPoint, Adobe Persuasion and Lotus Freelance. You can also use Adobe PageMaker and Illustrator and other Illustration software. These presentation softwares will help you create high resolution slides and printouts.

If you want an effective presentation make your slides more attractive. In creating a slide make sure that each slide has a basic idea. Use standard slide size, two by three or the standard 11 inch slide. Minimize the words from 15 to 20 per slide. You can use different fonts. The size of the font should be readable and consistent. Do not overuse attributes such as bold, underline and italic. Use identical design that is relevant to the subject. Use colors to add emphasis. You may add charts or graphs, photos and images.

If you want to use the projector, print the slides using inkjet or laser printer or have it printed through a service bureau. Slide services load the file on film recorder and capture the images on film. Prices depend on the quality of the output.

Rehearse your presentation with the devices you are going to use. If possible, rehearse in the room or place where you will conduct the presentation.

Check everything before you start the presentation, the equipment, the script and the printed materials. During the presentation, tell them exactly what you want to tell them. Introduce your topic. Your introduction should include set of goals for the presentation or agenda, information and summary. Start from the last, the summary. Summary should emphasize important points. Keep your presentation simple. Focus on the topic. Do not read or memorize; you are not reciting, you are presenting.

Make your presentation educational and entertaining at the same time. An attractive slide show helps. Read the slide in such a way that your audience can follow. Always acknowledge them.

About The Author

Blur Lorena

For questions and comments about the Artcile you may contact The Postcard Printing Moderator at 888 888 4211 or visit http://www.mypostcardprinting.com

[email protected]

This article was posted on January 24

by Blur Lorena

7 Explosive Strategies to Maximize Your Google AdW

7 Explosive Strategies to Maximize Your Google AdWords Campaigns

by: Fabian Lim

If you ever used Google AdWords to advertise your product or service online, you’d have experienced the sheer power of this online advertising medium.

In fact, more and more online marketers, both large organizations and ‘oneman’ companies alike, use Google AdWords for a variety of purposes, including but not limited to:

Increase website exposure

Sell existing products and services

Launch new products and services

Drive traffic to website to capture email leads and build prospect list

Test various marketing strategies e.g. web copy effectiveness, product and services pricing etc.

Research primary and secondary keywords for Search Engine Optimization strategy

Research consumer and business wants and needs

Market and sell own &/or affiliate products

And much much more…

However, as with any payperclick service, a poorly designed Google AdWords campaign will NOT bring you the results your desire.

Worst still, a poorly implemented Google AdWords campaign can even ‘break your wallet’!

So, how does one develop an effective Google AdWords campaign?

Here are 7 useful strategies you can use to maximize your Google AdWords campaign:

Strategy #1 Identify a large number (preferably 300 above) of lowcost but highly targeted keywords/keyword phrases

It is important to understand that Google AdWords is a payperclick system and you only pay when a prospect clicks on your AdWords ad regardless of the number of impressions.

And you can use this knowledge to your advantage by developing a huge keyword list for each campaign.

Here are some tools you can use to generate keywords and key phrases:

Google AdWords Keyword Suggestions tool:

http://adwords.google.com/select/KeywordSandbox

Good Keywords:

http://GoodKeywords.com

7Search.com’s Keyword Suggestion Tool:

http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx

WordTracker:

http://WordTracker.com

Misspelled Keywords:

http://SearchSpell.com

Strategy #2 Develop various ad headlines and descriptions and splittest them to identify the most effective ad

Actually, Google AdWords does this for you automatically i.e. it displays the ad that receives a higher clickthrough more frequently.

Here’s a quick and dirty way to develop a killer ad headline and description – model other Google AdWords ads!

Notice I said ‘model’ and NOT ‘copy’.

All you need to do is type in relevant keywords in the Google search box and review the AdWords ads that show up.

Ask yourself which AdWords ad attracts your attention and note down how the headline and description are written.

Here’s a Copywriting 101 Tip – Your headline and description should mention the BIGGEST benefit of your product or service.

Strategy #3 Use the ‘Keyword Matching’ option to better target your ads

Unlike conventional payperclick models, AdWords ads are ranked based the following formula:

CostPerClick (CPC) X ClickThrough Rate (CTR)

Keyword matching helps you achieve a higher ClickThroughRate (CTR) for your ads and therefore, a higher ad ranking without increasing the CostPerClick (CPC) of your campaign.

For example, a phrase match keyword like ขpopup generatorข will show up for the search query ขbest popup generatorข but will not display for the search query ขpopup a generatorข so using the ‘Phrase Match’ option will minimize ‘untargeted’ impressions and result in ClickThroughRate (CTR) improvements.

Strategy #4 Limit the ad impressions to certain countries and/or regions once youกve received customer data from the initial sales generated

For example, if most of your customers are from the USA, you may wish to focus your advertising revenue on the US market and target your ads to only US customers. This strategy will also help you to achieve a higher ClickThroughRate (CTR) for your ads.

Strategy #5 Add a subscriber signup box on ALL the websites you’re promoting.

This will allow you to build your subscriber list at the same time! Place your subscriber signup box at the top left or right side of your webpage to increase subscriber signup rate.

Strategy #6 Add a DHTML (Dynamic Hyper Text Markup Language) popup on your websites

Hereกs a 5STAR SECRET Google doesn’t want you to know: You CAN use popups on your landing page (i.e. the page a prospect sees when he/she clicks on your AdWords ad) as long as the popup does not result in the OPENING OF A NEW WINDOW!

A DHTML popup is technically not a popup it is really a กfloating menuก, made to look and act like a popup!

You can find out more about กPopupMaster Proก, a กnewgenerationก popup software (that also beats popup blockers) here:

http://PopupMaster.net

Installing a DHTML popup on your websites WILL dramatically increase your sales and subscriber signups!

Strategy #7 Monitor and manage your campaigns

Youกll be able to access valuable information and find out which keywords have the highest impressions, which keywords generate the highest clickthroughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and costperclick accordingly to maximize your campaign effectiveness.

Use the various strategies described above and monitor the effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.

Copyright 2004 Fabian Lim

Fabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. Visit his website at http://BizSuccessOnline.com. To subscribe to his free newsletter, BizSuccess Tips, send a blank email to:

mailto:[email protected]

About The Author

Fabian Lim is a Management/Internet Marketing Consultant. He helps organizations and individuals succeed online. He publishes กBizSuccess Tipsก, a free newsletter. To subscribe, send a blank email to: mailto:[email protected]

This article was posted on March 03, 2004

by Fabian Lim

Creative Ideas To Profit With Autoresponders

Creative Ideas To Profit With Autoresponders

by: Zamri Nanyan

An interested visitor who has been strolling through your site has finally come to just what she is looking for and is about to make a purchase. Itกs a sunny afternoon, and her cat, who happens to be sitting on the moss under the visitorกs large fiftyyearold snowrose bonsai tree, suddenly jumps down, and the priceless tree topples over.

In the blink of an eye, your visitor exits your site, and your sale is dust unless you have had the foresight to utilize an autoresponder that has captured her email address. If you have installed an autoresponder, you can then followup with her, and in all probability, make the sale when the poor woman has finished repotting her precious bonsai.

Autoresponders are remarkable, versatile programs that do so much more than just automatically answer your email. Here are a few ideas that will help you to creatively and productively use your autoresponder to transform the casual visitor into a profitable customer. Use your autoresponder to:

1. Publish a newsletter. Certain quality autoresponders will manage subscriptions and followup with interested prospects. Your newsletter can keep your visitors informed about your services or products, while building your reputation as a credible expert in your particular business.

2. Publish a newsletter only for your affiliates. Inform them of current sales you are running and of promotional material that your affiliates can use themselves to increase their commissions. Include tips, advice, and techniques that your affiliates can use to successfully go out and promote your business.

3. Write reviews. Cover books, software, music, ebooks, movies, etc., and put each review in an autoresponder. Review your affiliate programs, using a link to your affiliateกs page in your autoresponder.

4. Distribute your articles. Writing and distributing targeted articles is a powerful tool to build your business credibility, bring traffic to your site, and increase your sales potential. If your articles contain valuable information, many editors will print what is known as a resource box for you. A resource box contains your bio and a brief description of your service or product. It can also contain your autoresponder address. Letกs say youกve written fifty articles. Put them on separate autoresponder accounts and create a master list that contains the titles of each article, the autoresponder address, and a brief abstract. Then promote your master list. Additionally, include your publishing guidelines so your affiliates can add their articles to your list, increasing the number of writers who are represented in your article list.

5. Create mailing lists. Inform subscribers to your articles when youกve written new ones that they may want to publish in their own newsletter or website.

6. Automate your sales process. Use an ad to insure repeated exposure of your message, which has been proven to effectively increase sales. In your ad, put your autoresponder address where a visitor will be exposed to numerous marketing materials. This multiplies the chances of converting visitors into customers. For example, if you’re selling a particular product, put testimonials about how spectacular it is on your autoresponder, and add a detailed, enticing description of your product.

7. Distribute advertising. Letกs say you sell advertising on your website or in your newsletter or ezine. Set your autoresponder to send the information about rates and how to place an ad automatically to all prospectsก email addresses. Then have your autoresponder followup. It can also send notification of any special deals you are currently offering.

8. Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

9. Automate a reminder about your service or product after a visitor has completed your course. This will increase the possibility of sales from visitors who have taken your course but are dragging their feet about actually making a purchase. You can also use these reminders to promote new products or services, and the products and services of your affiliate programs.

10. Distribute free reports. This gives your visitor an idea of the type of information you can provide and the quality of your product or service. Make sure these reports are not sales letters or you will more than likely lose a potential customer than gain a sale.

11. Create trivia quizzes on your site and place the answers in an autoresponder. Your visitor will then be motivated to request your autoresponder, and you will have a record of the visitorsก email addresses who took your quiz. Or create a contest and have any visitors that enter send their responses to your autoresponder. Your autoresponder can be setup to send them a confirmation of their entry.

12. Offer a trial version of your product. Give your prospects a sample of your ebook, course, software, membership, etc. People who are exposed to a little taste often end up wanting the whole pie. You can also capture their email addresses when you offer them a free trial from your website. Set up your autoresponder to give instructions on how to obtain their free trial, and then make sure to followup to try and close the sale.

13. Link to hidden pages on your autoresponder. For example, a hidden page could be your affiliate page that contains graphics, promotional articles, and text links that interested affiliates can make use of. Inform visitors that they may have free access to your affiliate page by simply requesting your autoresponder. You will then gather a list of visitors who may be interested in becoming your affiliates.

14. Use an autoresponder on your order page. Post a request form for visitors to be notified of special offers or discounts in the future. This creates a very effective mailing list that contains the names of people who are already your customers.

15. Put your links page on your autoresponder. It should contain up to fifty links that would be of particular interest to your visitors. Make sure to add your own promotional copy at the top or bottom of this page.

Now that you have proof that autoresponders can be used creatively, see if you can come up with some brilliant ideas of your own!

About The Author

Zamri Nanyan models a lowcost, highprofit concept to build successful internet businesses, as mentioned at www.LowCostHighProfit.com. He now owns and operates several moneymaking websites from the comfort of his own home. Read more about Zamri Nanyan at www.ZamriNanyan.com

[email protected]

This article was posted on August 17

by Zamri Nanyan

12Copywriting Tips to Make Your Advertising More

12Copywriting Tips to Make Your Advertising More Profitable

by: Thom Reece

Year after year people make the same mistakes in directresponse copy and advertising. You can avoid the most common and costly blunders by following the following proven tips…

1. WRITE IN DIRECT RESPONSE LANGUAGE:

Use short paragraphs and short words. This article has 68% short wordsfive letters or less. Strive for at least 65%75%. Never go under 50% unless you are writing to Ph.Dกs.

Make your sentences and paragraphs flow like a breeze.

Ignore good grammar when you have a good reason.

Keep the bucket brigade going: Start paragraphs with And, But, So you see, However…

Use the freshest concepts and the most colorful language you can without disturbing the flow.

Use hot words: free, profit, new, now, secret, easy, save, guarantee, today… and the hottest word of all: YOU!

Use bullets… lots of them.

2. WRITE LOTS OF HEADLINES.

Always think up dozens of alternative headlines. Put your strongest benefits in them and test your best alternatives. When writing headlines for web sites make sure they include key search words and phrases along with the benefits.

3. DROP THE WARMUPS…

Youกll destroy your entire letter/ad by starting off, กAs a homeowner, you know how maintenace costs are climbing every day…ก. Take your first draft and try cutting out the first two to three paragraphs… youกll usually find the real กmeatก starts to appear in your copy after you have started to กwarmupก to the writing.

4. STAND OUT.

Separate yourself from the competition as clearly as you can. Discover, isolate, and dramatize all the reasons for doing business with you…today…, instead of your competitor. Build your entire package or ad around these reasons (benefits).

5. SELL BENEFITS, NOT FEATURES.

Readers don’t buy products or features of products. They buy the benefitsofuse of the product or features. Be humble enough to realize that a buyer will not give you one red cent for any product or feature until you convert the features into benefitsofuse.

6. LEARN TO GIVE.

Most advertisers and charities think of direct response strictly as a device to กgetก. Unfortunately, most readers also want to get. So, to succeed, you must adopt a กgiveก attitude… beyond what you offer in the product or service. Give them something immediately in your ad, your letter, your web page. Give them news, business tips, interesting stories, resources, freebies, special deals.

7. USE TESTIMONIALS.

They’re proof that you’re as good as you say you are, and that youกll do what you say will do. Like…

กI increased profits by $100,000 last year using your services…ก Joe Smith, President, Smith Corporation

The more specific the testimonial the more power it has. Give full attributions whenever possible. Testimonials give you believability and credibility. You can’t do successful directresponse without these two essential factors.

8. OFFER A MONEYBACK GUARANTEE.

Whatever you are selling, make sure you offer a moneyback guarantee. Itกs a critical factor in getting someone to send in their monty to someone they don’t know or maybe never heard of.

9. CREDIT CARDS, TOLL FREE NUMBERS.

Credit card purchases and tollfree ก800ก numbers can increase your response by as much as 50%. If you’re on the web make sure you opt for secure online transmission (SSL) of credit card orders… or allow other means for your customer to provide their credit information to you.

10. ASK FOR ACTION.

Itกs amazing how often otherwise good copy never gets around to asking for the order. If you don’t ask for action… you won’t get any.

11. BUDGET YOUR TIME.

Devote about one third of your writing time to the lead elements, headline, subheads, teasers, opening paragraphs.

12. KEEP CURRENT.

Directresponse is more scientific than other types of advertising. Like any fastmoving science, it has itกs discoveries daily. This is especially true of writing for the Internet/World Wide Web. Subscribe to industry trade journals such as Target Marketing, DM News, Direct, and other relevant publications.

(C) Copyright 2004 Thom Reece All Rights Reserved

About The Author

Thom Reece is the CEO of OnLine Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.ecomprofits.com ] & the major portal for the network marketing industry MaxxMLM.com [http://www.MaxxMLM.com]. Thom can be reached by email at: [email protected].

[email protected]

This article was posted on August 04

by Thom Reece

Free Article Use on Your Web Site

Free Article Use on Your Web Site

by: C Brackney

If you are trying to drive traffic to your web site and have researched your options, you have probably reached one conclusion. Content is essential.

They say content is king and that mantra is oftrepeated for a reason. It’s true.

Content is a key component in driving topnotch search engine placement. Content attracts visitors and keeps them longer. Content can help to reinforce your sales message. For those involved in affiliate marketing, content can fill space and increase the perceived legitimacy of a site.

You want traffic and you need content. You have three means of acquiring it. You can author it yourself, purchase it from someone else, or cull and use free articles widely available on the internet.

Selfauthorship offers some appeal. After all, who knows your business the way you do? However, the significant amount of time and energy required to develop the written content you need may very well be disproportionate to its benefit—especially when you remind yourself that you are an entrepreneur, not a writer.

Odds are that you would prefer to leave the monotonous process of authoring articles to someone else while you made better use of your time finetuning the other aspects of your business.

You would prefer to have content authored by a genuine writer—someone who knows how to use the written word to maximum effectiveness.

The decision between purchasing materials and using free content may seem relatively simple. Free articles have many benefits.

They don’t increase your overhead. They are easy to find. They cover topics related to your site and products. There is no delay—you can access them immediately. Free content has some immediately visible advantages.

However, free articles have a significant and oftenoverlooked downside.

Initially, the competitive arena of the internet is populated by thousands like you who are looking for a content edge. Those who may be in direct competition for your traffic are thinking about content and may be reaching for free content, too.

The result? The same free content appears over and over again at site after site.

The reason content is so important is because it gives you an opportunity to attract surfers and keep them at your site. They are attracted to content that provides them with information they cannot readily find elsewhere and materials that are engaging and unique. A chief component of content’s power is diluted by its repetitive use in hundreds of locations.

Additionally, free content is generally advertising in disguise. Unfortunately, it’s not your advertising. Authors of free content are not writing out of love—they are writing for their own profit.

Take for instance, this free article. I am seeking to provide you with information about free materials and their weaknesses. However, I am not performing this function out of a sense of civic duty. I write custom content for web sites. My URL will appear at the bottom of this article. I am seeking to persuade readers to consider purchasing unique content and, of course, to consider using me as their supplier.

All free articles are advertising copy, in a sense. Do you really want to use someone else’s advertising on your site? If your visitors read the content, and the content is wellwritten, it should spur them to at least consider leaving your site to find out more about the author, the ideas the author mentions, or the products and services to which the author alludes.

Content should serve to make your site sticky—keeping surfers on your site. Free content may perform the opposite function by drawing them to other venues.

Third, free articles are not written with you in mind. Free articles may have been written with particular keywords or concepts in mind, but they were not constructed for your site with your specific needs under consideration. Their tone and content are unlikely to be a perfect fit for your needs, further decreasing their effectiveness.

Using a custom content provider allows you to receive all of the benefits of great content while avoiding the pitfalls associated with free materials.

You can hire a professional writer to produce entertaining and informative content that is completely unique to your web site. The result is better search engine placement and a reason for visitors to come back again and again—and to stay longer when they do.

Custom articles also promise a complete commitment to your site and your needs. The author can produce exactly what you need and do so in a way that reinforces your message and your objectives. It can blend seamlessly with your site and help presell your product or service in ways free articles never could.

There are costs, of course. You will need to pay your writer and you will have some period of brief delay before your content is ready. However, if you work with an effective content provider who understands the nature of internet business, costs should be reasonable and turnaround quick.

Free articles seem like a wonderful solution to the content gap from which so many sites suffer. Unfortunately, free articles fail to deliver the full advantage of great content and may actually reduce the effectiveness of your site. The alternative, a professional internet content provider, is the best way to insure your content will do what you need it to do.

About The Author

C. Brackney is an internet content provider. Content One provides unique custom content of all types for web sites.

http://content1.bravehost.com

[email protected]

Copyright 2005 C. Brackney/Content One. All rights reserved.

This article was posted on February 05

by C Brackney

Keywords are the ขKEYข to a Profitable Web Site

Keywords are the ขKEYข to a Profitable Web Site

by: Gail Kaufman

The only activity that should preface keyword research is the brainstorming you do to come up with list of potential themes for your web site. Think about things that you find interesting, are passionate about or that leverage your skills. Once this is done you are ready to find out which topic on your list will be the most profitable to pursue.

Keyword Research

Keyword Research will reveal answers to 3 critical questions:

1. Is there a demand for what your site offers? If not, you need to keep moving down your list until you find something that people are already looking for.

2. How are people searching for your topic? For example, if your theme is ขJapanese foodข how are people searching for information? Are they typing in ขJapanese recipesข, ขlow sodium miso soupข, ขhistory of Japanese foodข, ขJapanese food in NYCข, etc. This part of the search will allow you to build up good topics for your site pages and provide keywords that you will use to optimize your pages to become a search engine magnet.

3. How many sites will you be competing with – does demand outstrip supply or vice versa? Right now your job is to build huge lists of highdemand, lowcompetition keywords. Be thorough and exhaustive in looking for phrases that people might use to find your site.

You cannot cut corners at this stage of the process or your business will suffer. This can be slow, tedious work but fortunately there are some good tools to help you automate your keyword research and help find the most profitable keywords to build your content around. There are some good free tools to help you make light work of this including Search It! and Overture. More comprehensive tools that provide demand, supply and profitability data that help you find profitable niches include Brainstorm It! from Site Build It! and Wordtracker.

Keyword Optimization

You may have heard the terms ขsearch engine optimization (SEO)ข, ขkeyword optimizationข, ขpage optimizationข, etc. Basically, they all refer to the same thing – making sure your pages have the right amount of keywords, placed correctly, to effectively get your site ขspideredข or found by the search engines, such as Google.

Repeating keywords throughout a site is just as important as choosing the right keywords. If you use the keywords too often the search engines will ignore them; if you don’t use them enough the search engines will not find and index them properly.

The main keyword, in our example ขJapanese foodข, should be used as part of the domain name and in the title tag of the HTML code for the page. It should also be used in the heading of the page where you tell visitors what the page is about. Also, most SEO experts agree that it is best to put your keyword in the first and last sentences of your page.

As for the body copy, there are some good rulesofthumb that help you achieve the correct กkeyword densityก or keyword repetition. Many experts say you should use the 4% 7% rule (approx. 25 words in a 500 word document). However, don’t use a single keyword over and over or your copy will seem forced. Instead, weave in some variations of the keyword (e.g. plural forms, synonyms) to ensure your content flows well and makes sense! Simply filling up a site with your keywords will not fool the search engines; rather, it may be considered spamming and your site can get banned!

Many people say that content is king, but in fact, it’s content that is keyword rich that is king. It is absolutely critical to find your best keywords and use them in the right way to attract targeted traffic. It takes some time and practice but if you persevere your web site will be built on a strong foundation.

About The Author

Written by Gail Kaufman cofounder of http://www.websitedesigngenius.com

Visit her site for information, free valuable ebooks and practical tips on how to build an affordable and profitable web site with no technical skills.

This article was posted on August 24

by Gail Kaufman

Learn How To Use These Six Explosive Marketing Tec

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

by: Reginald Turner

Learn How To Use These Six Explosive Marketing Techniques To Explode Your Website With Traffic

You could have the best opportunity, product, or service on the internet, but if you are not getting any traffic to your website, what does it matter? Getting massive traffic to your website is just the beginning of being successful over the internet. Nevertheless, itกs not the end.

Although getting traffic to your website should be your main focus, there is just more to it than just getting traffic to your website. In the next following section, we will talk about the six explosive marketing techniques that you would have to apply to your internet marketing efforts in order to become a successful internet marketer.

1.Testing When you are marketing over the internet, you are going to have to know what works and what doesn’t. Thatกs why you are going to have to experiment with different types of advertising to find that out. If you are experimenting with different types of advertising, how are you going to know what type of advertising is working? This what leads me to the next following marketing technique, Adtracking services.

2. Adtracking Services Ad tracking services are a great way to test which form of advertising is working and which is not. Some of these services are capable of keeping track of your hits, sales, etc. To find an ad tracking service, just go to a major search engine and type in กAd tracking servicesก and plenty ad tracking services will come up. After this happens, do some investigating and choose the one that is best for you.

3. Website Design You want to make sure that you have a decent looking website to promote your product or service. Don’t get to caught up in all the fancy graphics when it comes to designing a website. These fancy graphics that you see on other websites could cause your website to load real slow. You must remember when people are browsing on the internet, they like to get on a website to find what they are looking for and get right off. If your website takes a long time to load, you could loose a lot of sales. When you design your website, make sure you use gif or jpeg graphics because they load really quick. Remember, the amount of time it takes your website to load, could determine how many sales you are going to make, or lose.

4. Good Content Itกs very important to have good content on your website. The product or service that you are promoting should strongly state the benefits. You should talk about how the benefit of your product or service could improve the quality of their lives. Remember, people are not concerned about the features of your product or service, but they want to know what it can do for them.

5. Website Traffic If your internet business is going to survive over the internet, you are going to need a lot of traffic, but just not any kind of traffic. When you are marketing over the internet, you are going to need to get ‘targeted traffic.ก What do I mean by targeted traffic? For example, if you are promoting a service that deals with selling envelopes, you are not going to promote it to people interested in health care are you? Absolutely not. You want to make sure you market to an audience that is interested in your product, service, or business opportunity. For example, if you are promoting a service selling marketing software, make sure you find an audience of กinterested buyersก who are interested in marketing software. If you don’t target your audience, your career as an internet marketer will be short lived.

6. Time Management Again, going back to the adtracking service. If you use an adtracking service to track your marketing campaigns, you could use the statistics from the ad tracking service to tell where you should spend your time marketing. For example, lets say you use two different methods of marketing such as ezines, and submission software. Now you go to your ad tracking service to check the results of the two marketing methods that were just mentioned. You find out that your marketing in ezines bought you 1,000 hits, and your marketing using the submission software bought you 100 hits. I would not tell you to stop using the submission software because obviously itกs bringing you hits. It will make more since to spend most of your time marketing in ezines because it brought you more hits. Iกm definitely not saying what was mentioned in the above example will happen, but it just gives you an indication where you should spend most of your time marketing.

This article was not written to critique internet marketers in any way. It was written to help internet marketers become more efficient and smarter when it comes to marketing over the internet. Some internet marketers only focus on getting traffic, but some neglect things such as web design, testing, and good content which could make a big difference. Remember, getting traffic to your website is just half the battle won, but converting it into sales is a complete victory.

For more info about website marketing techniques, please visit: http://www.adalyzer.com/727/traffic_attack

About The Author

My name is Reginald Turner and my purpose in writing articles is not only to help internet marketers become more efficient and smarter when it comes to marketing over the internet, but to teach them how to quickly find out what type of marketing works and how to make more money over the internet in less time while exploding traffic to their website. If you would like more info about website marketing techniques, you could eithr visit: http://www.adalyzer.com/727/traffic_attack or just send a blank email to [email protected].

This article was posted on November 23, 2004

by Reginald Turner

Website Marketing 101

Website Marketing 101

by: Scott กGearsก

When it comes to website marketing and promotions, you need to start here…

Every website, whether new, old, or just a thought needs to consider the marketing that will be put that website in front of itกs targeted audience. Sounds easy huh? It just takes time, perseverance, and the will to succeed! A budget will help too!

The hardest part is sorting through all the crap thatกs available to (supposedly) help you. Yes, I said crap.

There is a mountain of businesses out there making incredible claims about FREE traffic generation, FREE hits, Mega sales, $20,000 in 3 hours, or worse, for a small fee of $29.95 we can… blah, blah, blah.

Save your money! I have spent enough for all of us.

Following through with our suggestions offers you the most lucrative, ethical, and professional ways to achieve substantial results and still sleep at night. No, you don’t have to go for your wallet, I will tell you about these programs in this article (for no charge). A good education will assist you the most.

If you already have a site, we recommend a Website Analysis.

Before You Build

#1 Have a plan Not just a good idea. Take your idea and formulate a complete plan around your goals. Highlight any USPกs you may have.

#2 Build Metatags into every category page! This is crucial to targeted traffic success with the Directories and Search Engines. You need to be found, not by your company name (only) but by กkeywordsก that the general public would use to find your type of business or service. DO NOT just pick any words, this is critical!

#3 Use those keyword phrases throughout your site or particular page. Reinforce what topic you are addressing within that page (content).

#4 Publish an article or newsletter that shows you are an authority on the topics you cover (or try to sell). Just a spiffy sales letter is not enough. This is also critical in acquiring the email addresses of prospective customers.

#5 Create some banner ads with impact for future partnership advertising. You will use these on your site as well as banner partners you can swap impressions with.

#6 Begin considering what types of businesses or partners would or could compliment your offerings. Start a list.

#7 Important: Create a budget for marketing your website. Yes, there are many things that you can implement for free, however, successful websites HAVE spent money wisely to get them to where they are. Don’t be fooled, you WILL spend money on marketing your website it could be potentially more than what your website costs you to build. The verse goes like this… กBuild it and they won’t comeก. You may have already learned this, and that is why you’re here.

Good luck with your promotions!

Copyright © 19962003

SS and Hyperformance Media

http://www.hyperformancemedia.com

[email protected]

About The Author

Scott is the Founder and Sr. Project Manager for Hyperformance Media.com, a Technology Marketing Company serving online businesses since 1996. His 23+ years of experience in the computer industry will help you succeed. Their website offers free education & resources that will assist any business in successfully marketing their company online.

[email protected]

This article was posted on March 03, 2003

by Scott กGearsก

Free Content for Individuals

Free Content for Individuals

by: Ron Tower

Free content added to Web pages using an HTML fragment is usually intended for Web sites. But why can’t individuals also use it? It will be useful for them as well as promoting the Web site of the content provider.

There is a lot of free content available. You can get headlines, weather, search forms, jokes, cartoons, a word or quote of the day, tickers, and much more. For examples of free content available as HTML fragments, see Free Sticky (http://freesticky.com). Webmasters can paste the HTML into a page on their site, but what can an individual without a Web site do?

One approach is to have a simple HTML file on your machine that acts as a container of the free content. For example, see the Free Content Container (http://www.sugarloafsw.com/ia/freecc.html), a simple HTML file that already includes some free content and explains how to add or replace that content with content you like. You can just save it to your computer and then access it from your disk to create your own very simple information aggregator.

Go to http://www.sugarloafsw.com/ia/freecc.html. Click on Modify Me to see how you can modify the file. Save the file to your computer using File Save As from your browser being sure to use the กHTML file onlyก option. Edit the file with a text editor such as notepad and you will see that it is a simple table. HTML from free content Web sites can be simply pasted into the file at the places indicated by the comments.

Once you understand the basics of your container, you can do searches on the Web for กfree contentก and create different HTML files with different content. You can use this yourself or send the HTML file to friends as an email attachment and they can also use what you found from their computer, no need for a Web site.

Another approach is to get an information aggregator that supports HTML fragments. The HTML fragments can be placed on personal portal pages along with other content such as RSS feeds. See http://www.sugarloafsw.com/ia/ia.html for more on the use of information aggregators to allow individuals to use free content.

The final approach is to take the plunge and get your own Web site. There are several free options available, such as GeoCities (http://geocities.yahoo.com). You can add your modified Free Content Container to your site along with your other content.

About The Author

Ron Tower is the President of Sugarloaf Software and is the developer of Personal Watchkeeper, an information aggregator supporting a variety of ways to summarize the Web.

http://www.sugarloafsw.com

This article was posted on December 08, 2004

by Ron Tower

7 Reasons Why Using CSS is a Must

7 Reasons Why Using CSS is a Must

by: Michael Turner

CSS is a new option for website designers that have been using HTML and tables for most of their web designing careers. Of course, it is a huge change and requires learning a new language and skill, however most people are saying CSS is worth it and it will give you more control, options, and is easier to edit. Consider the following 7 reasons why using CSS is a must and see if it convinces you to change your method of web design.

Reason #1 Present Data Logically

When you use CSS in the layout of your website you can present your data in a logical way and CSS can then manage how the information appears. This is significantly easier than other methods and is one reason why CSS is a must.

Reason #2 More Options

With CSS you have more options for changing the location of information on your screen. This is important for a variety of reasons, especially if you anticipate the need to change columns or links at some time.

Reason #3 Complements HTML

Another reason CSS is a must is because it complements HTML. HTML and CSS alone both have weaknesses, but when used together your website design will be significantly stronger.

Reason #4 Editing

You can edit your website design if you need to for whatever reason without that much hassle if you are using CSS. All you do is go in and edit the definition. This is a lot easer than searching and replacing of years past.

Reason #5 Faster

When you use CSS your pages not only load faster but they also can be scrolled quicker than ever before. This is a huge deal to most web surfers as well as webmasters because speed is a huge implication in whether someone stays on your page or moves on. CSS increases speed, and as a result is a tool you must learn how to use.

Reason #6 Print

When you use CSS you can also include a printer friendly version of the website that makes it easier to print and can eliminate color, images, and other things that do not print easily.

Reason #7 Control

If you have been working with tables for layouts you are probably tired of the guessing that goes on. However, with CSS you have more control and can issues commands and know exactly where the result will appear, rather than guessing. This is in itself makes CSS a must have.

Now that you have some information on CSS, you are probably interested in knowing more details about how it works and above all how you can learn to use CSS. Fortunately, there is tons of information available online that will provide you with the answers to your many questions on CSS and how it can help you.

About The Author

Michael Turner shows you exactly how to increase web site traffic in his free 7 part miniseries. Grab it today at http://www.powertraffictactics.com/.

[email protected]

This article was posted on August 06

by Michael Turner

Secrets to Business Success on the Internet

Secrets to Business Success on the Internet

by: Marianne Puechl

Secret Number One: The Key Is A Niche Market

Identifying a viable niche is an important asset as you’re creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.

Here are some of the questions you should ask about various consumers.

Does this target market include consumers who use the Internet frequently?

Are these potential customers people who have disposable income?

Which communities have more interest in the convenience and time saving qualities of online shopping?

Are there businesses that could use your help to find diverse or rare services and products quickly and easily?

Are there potential customers who prefer the privacy of purchasing products or services online?

Is there a need in the target market for cost cutting or pricecomparison shopping of particular products or services?

Once you have discovered the answers applicable to your business you can narrow your marketing strategy. Spend time and energy on those you know have potential purchasing power. Also, a marketing portfolio should be diversified and flexible as your business changes over time.

Secret Number Two: Believe In The Importance Of The Web

These days a strong web presence can make all the difference to an entrepreneur. Your can now entertain the possibility of being nationwide or even worldwide. The scope is no longer limited to the physicality of your own neighborhood. Further, it provides your company with a virtual business card that is viewed at a client’s leisure and is a complement to a physical location that may appeal to a different clientele.

An Internet presence is a mighty tool for the small business. To build a web site or a storefront is incredibly costeffective. Also, as a growing number of web design firms and private contractors appear the rates and prices become increasingly affordable. Opportunities to learn how to create a simple web site on your own are also available. Inexpensive templates and programs can be purchased online and only basic computer knowledge is needed to utilize them.

Secret Number Three: Use Every Internet Marketing Tool Available

Unique, lowcost business marketing opportunities are accessible on the web. Bulletin boards, web rings, ezines and other resources post information and articles/press releases on companies. This is often free of charge! Grass roots methods, such as spreading the word about your business through referrals and from one person to another, also move quickly through the Internet. Use this technology to your advantage!

There are endless ways to add links to your website on other sites. This expands your web presence vastly and can also be free of charge. Check out networks online. Business organizations of all kinds affiliate with one another over the Internet. Taking part in an association made up of various providers helps bring in traffic and benefits everyone.

Secret Number Four: Do Not Forget The Importance Of Customer Service

People enjoy great customer service, yet itกs easy when owning an online business to lose sight of providing any customer service at all. The lack of facetoface contact can leave a company seeming impersonal and uncaring. Quality care of the people you work with is key to bringing in repeat business. See your business from the clients’ point of view and expand in the direction that best serves their needs.

On the Internet communication is a valuable commodity. Encouraging clients to ask questions, make complaints or suggestions, and to correspond by phone or email to discuss problems is imperative. Also responding to these inquiries in a timely and professional manner will solidify your presence as a company worth patronizing!

Remember, create a business or build on a business venture with a vision of success in mind. Your vision is an investment! Be adaptable, openminded, and diversify your efforts. This will lead to successful growth and longterm security. Take time to explore tools and do whatever detective work is necessary; make it a habit that continues over the years. Give yourself all of the advantages possible and you will reach your highest goals.

About The Author

Marianne Puechl is coowner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry online. The site includes a directory of over 4,000 screened, gayfriendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.

[email protected]

This article was posted on April 21, 2004

by Marianne Puechl

7 Ways To Get More Repeat Traffic To Your Site

7 Ways To Get More Repeat Traffic To Your Site

by: Ken Hill

1. Make all or part of your site into a valuable directory.
Set up different sections of your site for people to submit their ezines, articles, ebooks or affiliate programs to such as marketing, writing, publishing, etc.
Your directory will not only increase your repeat traffic but will also help you to attract very targeted visitors to your site that are interested in your products or the products of affiliate programs youกve joined.
2. Publish a whatกs new section.
This section will keep your visitors up to date on any new additions to your site and is especially useful if your site is constantly updated by you or by your visitors who submit their own content to your site.
3. Provide resources on your site that your visitors can use on a regular basis such as a search engine submitter, email formatter or meta tag checker.
4. Add a discussion board to your site where your visitors can network with each other.
Post your own tips and advice to your board along with your signature file and use your discussion board to get to know your visitors better.
This will help you to continue to improve your product, copy, and service and can also help you to gain ideas about new products for you to offer your visitors.
5. Create a list that your visitors can subscribe to that announces to them when your site is updated.
For instance if you ran an article directory you could list the titles and descriptions of the newest article submissions to your site along with the URLs where your subscribers can view them.
You could also use your list to increase your revenue by selling sponsor ads to people who would like to advertise to your list.
6. Make polls and surveys available on your site.
Running your own polls or surveys, in addition to providing you with more repeat traffic, can also help you to acquire valuable information from your visitors.
For instance your polls and surveys could be used to find out how effective your copy is and to measure your customersก satisfaction with your products or customer service.
Your polls and surveys can also provide you with needed feedback that you can use when deciding on new products to add to your product line.
7. Publish an ezine.
Your ezine will provide you with a very effective way to keep your visitors coming back to your site to use the resources you provide to them, to view your articles, and most importantly to buy your products.
Provide your subscribers with special sales and discounts to increase the number of your subscribers who purchase from you for the first time and also to garner more repeat sales.

About The Author

Article by writer, Ken Hill. For more articles and a great tutorial on ezine publishing visit Kenกs site today at: http://www.netpromarketer.com

This article was posted on June 12, 2004

by Ken Hill