Marketing Your Home Business For Big Profits

Marketing Your Home Business For Big Profits

by: Jim Noel

Marketing your home business for big profits takes some due diligence and the right resources.

In 1999 I started a home based business, and I submitted my website to every search engine that would take it from here to the North Pole.

I submitted classified ads; I had more links on my website, than Carter has pills.

I bought the submission software’s, the top ads on classified ad sites, the linking programs and so on.

I had about $500 to spend on this venture and I spent it all on marketing.

Yes I got a few hits, and some replies. But after a year of not really getting off the ground, I closed down shop and stuck my tail between my legs and just took the loss and figured this home business stuff was not to done.

Jan 2004 I wanted to try this home business venture again, only this time I was going to some research on home business and how people succeed in it.

I read news articles on the internet, went into forums to see what others were doing, and so on. Found out quickly everyone has an opinion on what works and what doesn’t.

Well I did learn quite a bit, like on my first venture I was linking to every website that would take my link. I found out, it is not the amount of links; it is the quality of websites you link to.

That was one mistake. Found out also that these submission software’s and programs are not all that great either.

After about 6 months of research and reading, I reopened a new home business in July 2004. I applied what I had learned to this business.

To my surprise after about 2 weeks I started getting some affiliates, had a couple sales, and things were off and running.

A little over a month went buy and I was continuing to make progress, and then I stumbled on to what I consider is one of the best business tools out there.

It was an organization that had all the proven tools, resources, experts, materials, books you name it on how to get make big profits on your home business.

Well I signed up, and for once that was the best money I spent, a low monthly fee for all of there resources. Well let’s just say, that in 1 month my profits doubled.

The next month they doubled again! All this buy just having the right resources and tools at my disposal, is what made the difference in 2004, compared to my flop in 1999.

I turn 45 years old in 2005, and have planned on retiring from my full time job in the aerospace industry. My home business as gotten so big and so profitable that I know longer need my other job.

You know what J.O.B. stands for (Just over Broke). Well I know longer need to worry about that, now that I have the financial freedom to support my family for years to come.

Copyright 2004 Jim Noel

About The Author

Jim Noel

If you like more information go to http://www.moreinfo247.com/8772985.81/IAHBE

This article was posted on September 24, 2004

by Jim Noel

Double Your Revenues with Joint Ventures

Double Your Revenues with Joint Ventures

by: Glen Hopkins

The best way I know of to multiply your online results, such as doubling the size of your optin email list, or increasing your sales, is through the use of joint ventures.

Joint ventures are partnerships created with other reputable business people that create a winwin situation for not only you and the person you partner with, but also your customer!

A great example of a joint venture that can be used to double the size of your optin subscribers overnight, is to partner with another publisher who publishes a newsletter for a related, but not competing, product or service as yours. This is called co registration.

Hereกs how you do it. Create a subscription page for your newsletter. Once the visitor subscribes to your ezine, have them automatically forwarded to a ‘thank Youก page that offers your partners ezine along with a recommendation. The recommendation will greatly improve the response you get so give your partner a good one.

Now all you have to do is have your partner do the same thing. Provided you are both generating approximately the same amount of new subscribers per day, you will DOUBLE your subscription rate!

This technique can be done with simple programming or the use of a popup window. You can find the script for a popup window at: http://wsabstract.com/popwin/index.shtml. To see a sample of how I use this technique check out: http://www.jokeboy.net You will notice, I have modified the technique a little to suit my needs. What I have done is forward the subscriber to my contentrelated, ezine subscription page, where other publishers pay me to collect thousands of subscribers for them every month. To learn more about this service visit: http://www.listopt.com/lbsignup.html.

The second type of joint venture is in the form of a personal endorsement that each partner sends out to his respective ezine readers. This technique will yield you amazing results.

What you want to do is work out a deal with your joint venture partner whereby you can offer his subscribers a special offer or discount for your product or service. By doing this, your partner wins because in the eyes of his readers he is making them an exclusive offer (and therefore, the subscriber wins too). Your partner may also reap the rewards of any referral fees you might give him. And you win because of all the new business that is generated for you for free!

Below is a sample of my latest joint venture endorsement letter that a partner of mine sent out to her entire subscription list. I in turn sent out a similar letter to my subscribers. The letter will give you a clear picture of how you can implement this technique right away.

******* SAMPLE JOINT VENTURE LETTER *******

Dear friend,

Why would a publisher of a Joke Ezine write to you about a subscriber acquisition service?

Itกs because I felt it was so important that you find out about The ListOpt List Builder Service. You know there aren’t too many businesses nowadays that meet your expectations, let alone exceed them. But ListOpt Publications has done just that.

And thatกs why I wanted to personally introduce you to Glen Hopkins, the owner of ListOpt Publications.

For 4 years now, Glen has collected tens of thousands of opt in email addresses for my ezine and has been an absolute pleasure to do business with.

And since Iกm always on the look out for great deals for my valued subscribers, friends, and fellow ezine publishers, I asked Glen if he could let me do something special for you. After a bit of กfriendly persuasionก he agreed!

So hereกs the deal: When you join The ListOpt List Builder Service and forward this letter to Glen, youกll get $5.00 added to your account credit. Iกve attached information below so you could see what Glen has to offer.

Take a look at it and then contact Glen at [email protected] right away. Youกll be glad you did.

Sincerely,

Your Name

www.yourdomain.com

****** END SAMPLE JOINT VENTURE LETTER ******

Can you see the potential in doing something like this? Iกm sure you can. So get you wheels turning and think of who YOU could create a profitable joint venture with, and set it up today.

Of course, if you are interested in creating a joint venture with me, please send your suggestion to [email protected]. I am always looking for new business partners to multiply results with!

You have permission to reprint this article provided you include the following resource box:

About The Author

Glen Hopkins is the director of ListOpt Publications Inc. If you’re looking to build your newsletter subscriber base quickly, easily and inexpensively, visit http://www.listopt.com and learn what hundreds of other publishers are saying about ListOptกs amazing List Builder service.

This article was posted on October 14, 2004

by Glen Hopkins

How To Build Your Sales

How To Build Your Sales

by: David Coyne

You may have heard of joint venture marketing, It’s used frequently by savvy entrepreneurs to increase profits and add loads of prospects to their customer list.

So what is joint venture marketing (or j/v)?

Speaking at the Information Marketing Boot Camp (http://www.dcinfobiz.com), Joint venture expert and entrepreneur John Alanis describes it as ขa mutually beneficial agreement to sell similar products or services to customers or prospects.ข

You approach another entrepreneur and ask them if they’ll endorse your product and allow you to mail to their customer list.

In exchange, you give the entrepreneur a cut of the gross profits, usually anywhere from 5 to 25 percent. Or you could arrange a list swap.

J/V marketing allows you to quickly add hundreds or thousands of names to your customer list.

The first step is to find a suitable joint venture partner.

Where do you look?

Try your own customers first. Send out a letter or email announcing you’re looking for a j/v partner. Be sure to tell them you’re looking for a partner who sells similar products to your own. And ask how many customers they have on their list. Obviously, the more, the better.

Another way of to find j/v partners is in trade publications. Look at the advertisers. You’ll probably find a few that sell similar products to your own. Contact them by phone or letter and explain you’d like to create a joint venture with them.

Also look in the Standard Rate and Data Service (SRDS) (http://www.srds.com). This directory has every commercially available mailing list, the list owner, etc. Most larger libraries will have a copy of SRDS, although it may be a year or two out of date.

As well, check out the Oxbridge Directory of Newsletters (http://www.mediafinder.com) It’s an excellent source for potential customers from newsletter subscriptions. It’s an expensive directory to buy, but ask your library if they have a copy.

YOU MUST BE ENDORSED The most important thing is you must have your fellow entrepreneur include a letter of endorsement.

He has already established a relationship with his customers. You haven’t. If his customers are satisfied with his product, then they’ll much more open to receiving information from him about other products.

Without the endorsement, the customer response will drop significantly.

You can also ghost write the endorsement letter for your j/v partner and then have him sign it.

APPROACHING A J/V PARTNER The best way to approach a potential joint venture partner is to send a letter and then follow up by phone. Be prepared to phone at least a couple of times before your partner agrees.

When sending out the letter proposing a joint venture partnership, be sure to do the following:

Offer to do all the work. You’ll handle all the mailing, marketing documents, and product fulfilment.

Collect the customer money yourself and then send your j/v partner his cut for each sale.

Stress the fact that your partner will be ขgetting money for no work.ข This is a strong incentive for an entrepreneur to become your j/v partner.

You will deduct your mailing costs and other expenses first and then split the balance with the partner.

Always get your j/v partner to sign your letter agreeing to your terms.

Include an ขexit clause.ข This allows you to cancel the j/v agreement if you find your partner is a headache to deal with.

By following these steps to a joint venture, you’ll be able to quickly add hundreds or thousands of potential customers to your database that normally would take years to accumulate.

And, most importantly, you’ll increase your sales.

About The Author

Dave Coyne is a copywriter, marketing consultant. Start A High Income, Low Risk Home Business And Never Create A Product, Write An Ad or Talk To Anyone. Get this free report. Send a blank email to [email protected]

This article was posted on February 25, 2003

by David Coyne

ข7 Insider Tips To Joint Venture Successข

ข7 Insider Tips To Joint Venture Successข

by: Ewen Chia

Most marketers miss out on huge chunks of available profits by not doing enough joint ventures.

It’s the easiest way to leverage on resources you wouldn’t otherwise have.

There’re probably two reasons why joint ventures are not used fully. These are the fear of work and fear of failure. But do you know, you’ve failed in the first place by having this mindset?

While I’m not here to preach, I do want to emphasize, no marketer is ever an island. You’ve got to leverage your time and resources with fellow marketers to improve yourself and to maximize your success.

The magic word here is leverage.

Leverage everything you do, including joint venture, which is one of the most powerful forms of leverage you can ever tap on.

Carry this mindset as you read the rest of this article and apply the 7 basic tips as revealed…

These are the things I learned from my own joint venture experiences and I want to share them with you. It’s not just airy talk. I’ve done it.

For example, if you want to discover how I got 19 top marketers on my side for a product like ขResale Rights Secretsข http://ResaleRightsSecrets.com, keep your eyes to this article as mentioned.

If you’re all set to create profitable joint ventures, here are the top 7 insider tips to get them going:

Tip 1: Be Sincere And Build Relationships

I live by the principle that basic courtesy and sincerity is a must in any relationship, especially with your joint venture partners.

Be sincere. Be courteous. Be honest.

Trust begets trust.

Don’t look at your potential partner as just someone you can tap on, builf the contact with sincerity and friendliness.

This way you can build a relationship to last a lifetime, as opposed to a onetime partnership.

Tip 2: Think LongTerm

This follows closely to the above setting of building relationships.

You can joint venture continuously whenever each one has a beneficial product or promotion. The key’s to create joint ventures for life, not just once off.

Tip 3: Don’t Give Up

I know it’s disappointing when you don’t get responses from potential joint ventures partners. But don’t forsake the cause because of a few failures, you may never know when you hit the goldmine.

It’s the same as looking for a job. While you won’t get every interview you sent out for, getting the one good one is what’s important.

Spread your eggs and just do it. Contact as many potential partners as you can and you’ll surely get results.

Tip 4: Always Be On The Lookout For Opportunities

Another way to make joint ventures work for you is to participate in them instead. Like yourself, many marketers are also looking for partners to work with, the problem’s where do you find them?

Forums. Forums are the absolute best places to network and seek likeminded people for potential joint ventures.

There’s no advertising cost and you can be on the frontline of new opportunities simply by scanning forums in your niche.

Here’s a list of high traffic marketing forums you can tap on: http://www.expage.com/hightrafficforums

Or simply join the internet marketers’ inner circle group called the Warrior Forum. The exposure and benefits you can get from there are tremendous.

While it’s a private forum, you can get a complimentary secret pass through ขMoney & Power: An Interview With Allen Saysข.

Allen’s also the founder of the Warrior Forum and you can find him actively moderating the forum there too: http://InstantMarketingSecrets.com/moneypower/

Tip 5: Be Clear In Your Communication

When you’re approaching potential joint venture partners, it’s very important not to beat about the bush or sound overly hypedup.

Tell them the basic proposal and what they can gain, and leave out the big details unless they request for more information.

The phrase ขShort, Sweet And Simpleข couldn’t be more relevant here.

Tip 6: Be Different

In order to get profitable joint ventures set up, you need to be different.

This is especially true if you were to approach the big names. They get tons of joint venture proposals daily, and what’s to make them accept yours?

Be different. Give them something others are not offering.

I really personalize my proposals and lay out the biggest benefits they can get…out of a onetime effort.

For example, one major benefit out of many I gave was master resale rights and 100% p.rofits for ขResale Rights Secretsข http://ResaleRightsSecrets.com

No one was doing what I did, so it became unique.

Tip 7: Be Irresistible

The last thing I learned was the importance of packaging irresistible offers, even for joint ventures partners.

Treat them like the customer. Create irresistible deals to get the joint venture going. Provide a host of benefits and be responsive. Every one enjoys being treated well, especially valued joint venture partners.

Well I’ll be rounding up here, hope you found these tips to be useful. Now go for those joint ventures!

Copyright 2004 Ewen Chia

About The Author

Ewen Chia is a successful information publisher and Internet marketer who spits out marketing secrets with fiery passion! Learn how you can instantly get more traffic, sales and increase your profits by visting his various websites:

http://www.MarketingMakeMoney.com

http://www.InstantMarketingSecrets.com

http://www.MarketingEbookReview.com

This article was posted on May 04, 2004

by Ewen Chia

Leverage Your Way to Profits With Joint Ventures

Leverage Your Way to Profits With Joint Ventures

by: Russ Shearer

You can’t conduct business on the internet for very long without hearing the term กJoint Ventureก, but do you really understand them or how and why a Joint Venture works?

In broad, simple terms a Joint Venture is partnering with others to create a win/win situation for everyone involved.

But just what does that mean? How do you identify a good Joint Venture situation? How do you structure the partnership so that everyone wins? How do you approach a potential Joint Venture partner? There are tons of questions, and Iกll try to answer them all.

At the very heart of Joint Ventures what makes them work, and why they are more effective than other marketing strategies is something called leverage. At the end of this article, you should understand leverage and have a number of ideas about how you might incorporate Joint Ventures into your own marketing strategy.

Joint Ventures are a way to leverage someone elseกs money, customers, optin lists, marketing muscle, credibility, products, influence, whatever to create benefit for both. The most sought after benefit is probably immediate revenue and profits, so the first few examples will concentrate on those. But, your aim might be to:

increase your subscriber base, increase brand awareness in a new market, reduce or share certain costs, gain valuable information or skills, etc. so later, Iกll explore some of these, too.

The examples are just intended to spark your imagination. Whatever you do, don’t be limited by them. They are just examples!

Most joint ventures are unique, and the best joint ventures will be created by applying your own imagination and creativity to form the best win/win situation for you and your JV partners.

First, letกs look at the most common Joint Venture opportunity on the internet.

Affiliate Programs :

Some will debate that there has to be some exclusivity, some limited number of partners to qualify as a Joint Venture. I would direct you to the definition I gave above and contend that an affiliate program satisfies that definition.

Besides, affiliate programs provide us with a very well understood example of the relationship between the partners. If you choose to limit the definition for your own purposes .. fine but letกs make use of them as a common frame of reference.

With the typical affiliate program, there is a single benefactor and as many promoters as possible. The owner of a product (benefactor) sets up an affiliate program in order to leverage the customer and optin lists, and the recommendations of the promoters (affiliates) to sell more of the product.

The merchant benefits through sales to web surfers, newsletter subscribers, etc. that he would otherwise have no way to contact through the direct marketing efforts (including recommendations) by each affiliate.

The affiliate benefits by letting the merchant supply the sales copy, order fulfillment, and customer support and, of course, through commissions on each sale made as a direct result of their promotions.

Those are the immediate, tangible benefits. There is more.

The merchant also collects contact information from each buyer, as a part of the ordering process. This allows the merchant to build their list of responsive contacts, so they can market to them directly in the future. They might even upsell additional products at the back end of the ordering process.

The affiliate also strengthens the relationship with their readers, past customers, etc. by virtue of having recommended a worthwhile product to their leads.

So both have leveraged the assets of the other to their own benefit.

Now letกs look at a variation of the affiliate program. Letกs say a merchant is readying a new product for the market. They have built the basic sales and order pages, but want feedback from others (a review) and need testimonials for the sales page to help convert leads to sales (even the gurus face this no man is an island).

Product Endorsement :

Youกll realize very quickly that the Affiliate Program is just a form of the Product Endorsement Joint Venture that weกll talk about now, so hopefully we have taken a commonly understood form of internet marketing and will begin now to expand the scope, and your understanding.

In the Product Endorsement Joint Venture, the merchant might approach a กsmallishก list of known marketers with a Joint Venture proposal that provides them a free copy of the product to use and review, and an opportunity to be one of the first to recommend the product in the marketplace (once everything is ready for product launch).

The Joint Venture between the merchant and these marketers can be structured in many ways (in fact, each may be unique), but letกs just play out a typical scenario for the purpose of an example.

First, the merchant is going to want maximum exposure and the most professional marketing he can get so the กsmallishก list will typically be a list of กsuper affiliatesก that have demonstrated their ability to get their prospects to กclick thruก to the sales page. For the most part, the merchant is also going to want his testimonials to come from recognized names so this same list of กsuper affiliatesก probably meets that criteria, as well.

OK…

The merchant approaches his list of potential JV partners with a free copy of the product, and gets the badly needed testimonials for his sales page in return. The JV partners will get additional exposure from having their testimonial on the sales page for the merchantกs product. Not a bad deal for either, so far but the whole package carries a lot more value for both.

Everyone who reviewed the product is also now in an ideal position to give a recommendation to their list, and (assuming they have the trust of their past customers or readers) should be able to direct a significant amount of traffic to the merchantกs sales page. But why would they do that???

Well, besides making sure he is offering a worthwhile (and in demand) product the merchant can offer premium commissions for any sales that are the direct result of the JV partners recommending the product, and can let them promote before the product is released to any other affiliates.

The merchant probably has to give up a larger percentage of each sale to get these recommendations, but they will produce many more sales than an affiliate simply pasting a banner on their web site. Thatกs not a gamble, itกs a certainty!

In return for the personal recommendation, the JV partner gets a higher commission, and early promotion rights (before the market is flooded with competitors making the same offer).

You could be either party in this partnership (many of the product gurus also make a fair amount promoting othersก products).

So, now … letกs assume the merchant is YOU! กBut, I don’t know any super affiliates!ก, you say. Weกll come to that later.

Or maybe you don’t see yourself creating unique products and dealing with order fulfillment, customer service, etc. If you are satisfied marketing othersก products, maybe all you need is to get in on some of those กsuper affiliateก deals so you get some of those first promotion rights.

There will be plenty of opportunity for you to check this out later.

The above example is one of the more common ways to structure a Joint Venture, and product promotion brings the most immediate return but you can partner with others in many other ways.

Copyright 2004 Russ Shearer

Russ Shearer teaches multiple income stream generation. Ordinary people are making extraordinary money working from home with Rush2Profit.com

Your own website and ready made newsletter setup free in 24 hrs!

http://www.rush2profit.com

About The Author

Russ Shearer shows how to leverage the powerful resources of the bigwigs with Joint Venturing.

Work at Home Ideas and Opportunities

Ordinary people are making extraordinary money working

from home on the Internet with Rush2Profit.com.

This article was posted on March 01, 2004

by Russ Shearer

50 Benefits Of Joint Venture Marketing

50 Benefits Of Joint Venture Marketing

by: Andrew Cantrell

What Is A Joint Venture?

A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Joint ventures can be longterm, like promoting a product together, or some can be shortterm, like bartering (trading) products and services. Joint venture ideas are virtually endless.

The Benefits Of Joint Venture Marketing

You can build long lasting business relationships.

You can increase your credibility by teaming up with other reputable, branded businesses.

You can get free products and services.

You can construct most joint venture deals with little or no money.

You can gain new leads and customers.

You can get discounts on products and services.

You can save m.oney on business operating costs.

You can beat your competition.

You can gain referrals from other businesses.

You can solve your business problems.

You can save valuable time.

You can get free and low cost advertising.

You can offer your customers new products and services.

You can survive a depression, recession or a slow economy.

You can save m.oney by sharing advertising and marketing costs.

You can target other potential markets.

You can expand and grow your business quickly.

You can gain valuable information or skills.

You can increase and protect your cash flow.

You can find new profit outlets.

You can become rich and wealthy.

You can start almost any business at little or no costs.

You can get rid of your extra inventory.

You can reduce and eliminate your debts and avoid bankruptcy.

You can afford to sell your products at a lower price.

You can increase your o.pt in or ezine subscribers for free.

You can get your web hosting and design for free.

You can save money outsourcing your workload for free.

You can find hidden income streams.

You can exchange useless products for profitable ones.

You can create new business funding and credit lines.

You can reduce your taxes.

You can find and create new distribution channels for your products.

You can give your employees more raises, bonuses and benefits.

You can even trade non business stuff to improve your personal life.

You can i.ncrease your sales and p.rofits.

You can send your ad to huge, targeted email lists at no cost.

You can eliminate employee hiring costs creating barter outsourcing deals.

You can build your customer or optin list for free.

You can build profitable alliances with other businesses.

You can learn insider information from other experts at no cost.

You can test your product for free.

You can outsell other affiliates much easier.

You can increase the number of affiliates that sign up to your reseller program.

You can offer more bonus products and incentives to buy.

You can get highly credible endorsements and testimonials from other experts.

You can quickly i.ncrease your ezine subscribers.

You can offer your products at lower prices than your competition.

You can easily find new up sell and backend products to sell.

You can create products faster and with less effort.

These are only some of the benefits. They’re endless!

Warm regards,

Andrew Cantrell

http://www.zipzoombiz.com

Best Selling Ebook:

http://www.zipzoombiz.com/ebook.html

About The Author

Andrew Cantrell, the owner of ZipZoomBiz.com has helped thousands of ordinary people succeed with their online business. He can help you today! Visit: http://www.zipzoombiz.com

[email protected]

This article was posted on January 24

by Andrew Cantrell

3 Things You Should NEVER Do in a Joint Venture

3 Things You Should NEVER Do in a Joint Venture

by: Jinger Jarrett

A joint venture can be one of the most profitable and fastest ways to make money on the Internet. It can also destroy your reputation, get you ignored, or worse, accused of spam if you if you don’t take the proper care to create a valuable offer.
There are three things you should NEVER do when creating a joint venture proposal for a potential partner. Below are three things NOT to do, with several tips to help you do it right.
1. Fail to Plan.
Before you send out any emails to potential partners, you need to plan your offering, decide who you are going to send it to, and what you expect in return.
First, create your offer. Ask yourself these questions:
What am I going to give the potential partner to make him/her want to joint venture with me? i.e. Are you going to give the partner a copy of the product, do you have bonuses available, whatกs the commission you are paying, are you offering a large one time commission, or a recurring monthly commission?
My rule of thumb is to never offer less than 50 percent. What you want to do is make the partner an offer that is not only fair, but more beneficial up front for him/her than it is for you.
Once you know what your offer is, you want to create solo ads, a review, or something that the partner can plug his/her information into so that you have something to give him/her when you make the offer.
Include the affiliate sign up link, and make it as easy as possible to sign up. Also include the link to the product, as well as tell the partner how to get the download, the membership, or whatever you are selling.
The point is, make it easy. My joint venture partners are busy people. They don’t have time to write ads for me, or spend a lot of time getting prepared. They need something they can set up in a few minutes, send it out, and move on. Remember, your potential partners are probably the same.
2. Forget to Target Your Market.
I get over 500 emails a day. Mind you, they aren’t all joint ventures although I get a lot of those too.
The point is this: research your market. Find products, services, memberships, etc. that complement yours. Then you have a market.
3. Send Your Offer to the Wrong Person.
No one wants to read offers that say, กDear Publisherก, กDear Friendก, or anything like that.
The first, and most important thing about creating a joint venture is to make sure that you send it to the right person at the right email address.
Although I don’t recommend it, you can send your joint venture proposal to someone you don’t know provided you have properly targeted your market. This doesn’t mean you can send your message to 100s who just happen to be in your target market.
What I recommend you do is this: build a relationship with the person. Build a lot of relationships with a lot of people. If you have something relevant to say about someoneกs newsletter, write him/her.
I get so many bogus offers that when I get something I appreciate, or I enjoy, I always write the publisher a complimentary email. If thereกs a survey, I answer it. If the publisher needs help, and I can, I answer.
This is how great business relationships are built online. You would be amazed at how much others are willing to help you when you take the time to get to know them.
Finally, unless you know one of the กgurusก, and very well, I wouldn’t advise sending them your offer. Most of them already have joint venture arrangements in place and aren’t really willing to work with someone they don’t know, or who hasn’t made it to กguruก status.
There are plenty of potential partners out there with nice sized mailing lists who are hungry for more ways to make more money. With millions online, you have a wide range of potential partners to choose from.
Remember, it really doesn’t matter if you sell gardening tools or ebooks, or anything else for that matter, a joint venture can quickly and easily add to your bottom line.

About The Author

Jinger Jarrett has partnered with Russ Moore to create the Killer Marketing Arsenal, a membership site offering all the tools you need to market your business for maximum traffic and sales. To celebrate, they are helping to sponsor a monthly contest where you can win over $10,500 per month. Enter today. Itกs free. http://www.killermarketingarsenal.com/contest.html *****************************************************************

This article was posted on May 01, 2004

by Jinger Jarrett

Raising Capital in Today’s “New Econom

Raising Capital in Today’s “New Economy”

by: Lee Traupel

We’ve helped a number of clients develop business plans and raise capital from “angel” investors, corporate entities and venture capitalists during the last 68 years. It’s always a daunting process that can be full of pitfalls and require a tremendous amount of work – but it can be done! Here is some perspective gleaned from years of experience.

The most important rule for raising capital to consider is: it’s never easy to raise capital when you need to! Meaning, investors are inherently risk aversive, can be very picky (a real understatement!) and they are looking for the best deal with the greatest upside and minimal risk.

Rule number two – don’t raise capital! Self fund your company (called bootstrapping in entrepreneurspeak) by finding customers that will purchase your products and services. This enables you to involve your most important business asset in your business from day one – customers!

Rule number three – use the “FAF” or “VMC” methods. Raise seed (early stage) money from your friends and family and/or if you are really committed, pull some cash from a Visa or MasterCard. These methods can and do work for many entrepreneurs – be aware it can be very painful on the back end if your company does not make it!

Angel investors can add so much to your company – they can bring “intelligent capital” to the business. Not only do they invest capital but will very often take an interest in helping you grow the company by taking a Board of Directors seat and/or temporarily assuming a senior management role.

In my experience finding and recruiting a blue chip management team with advanced degrees and a strong corporate pedigree can sometimes kill a startup as quickly as no cash or revenue – yes, they look great in your business plan and venture capitalists love a “strong team.” But, you need “fly by the seat of their pants” manager/leaders who don’t need to grind five sets of scenarios (analysis paralysis) before they can take action – hire entrepreneurial types who’ve excelled in small companies.

Dealing with venture capitalists can be a significant challenge that is fraught with risk and no upside! Remember, they are highly skilled at the entire process, in most cases they’ve done it hundreds of times before. So, your on their turf when you step into this arena and you better do your homework properly (market size, revenue projections, cost of sales, marketing plan) and/or consult with a consultant, attorney or “angel investor” who has been through the process before to give you guidance.

Round two in dealing with venture capitalists (assuming you are one of the 1% that submitted a business plan and/or were referred to them by another “VC approved” entity) can also be fraught with risk – know how to value your company (equity for capital), look at comparable deals in the marketplace and be prepared to negotiate hard and to give up more now than in the last 24 years.

Round three in dealing with venture capitalists or corporate investors. Don’t (never!) be so desperate for capital that you agree to turn over the reins of the company if you don’t meet specific performance milestones based on a first or second round of funding. There are too many variables in the marketplace for you too control and you’re taking too much risk for not enough upside. If this is the only way you can raise money from this venture firm or corporate investor then walk away, in the end you will be better off.

Here are some “cliff notes” on how to write a business plan there is no set formula other than covering the basics about your company; i.e. technology, market analysis, marketing/business development, competitive analysis, management team and a five year set of (detailed by month from startup to year three) financials. The Executive Summary (first 35 pages) is the most important, as it is a summary of the entire plan and most investors read this carefully and scan the rest of the business plan.

Don’t get caught in the trap of endless rewrites based on investor feedback – put your plan through one or two reviews by your BOD members and or seasoned execs that will give you honest feedback. Once the plan has been reviewed and approved then go to market with this iteration and stick to it – investors should be investing in you ultimately, not an artificial business plan that more often than not is out of date by the time you get to market.

Think about how you are going to market your company as you would any other product or service, blending traditional (fax, direct mail) with interactive processes (web site postings, email, etc.). It’s a numbers game, you have to aggressively market your company and be prepared to see a return of only 13% versus your output – 1K in direct or optin email may only lead to 1020 casual inquiries, generating 57 serious conversations, resulting in 13 term sheets (what we will invest for “x” equity) discussions.

Finally, the last and most important rule of all is be tenacious, there is no substitute for absolute commitment to growing your company by raising capital or bootstrapping it! Your vision, guts and passion will very often carry the day when/where others may give up!!

About The Author

Lee Traupel has 20 plus years of business development and marketing experience he is the founder of Intelective Communications, Inc., http://www.intelective.com, a resultsdriven marketing services company providing proprietary services to clients encompassing startups to public companies. [email protected]

[email protected]

This article was posted on July 25, 2002

by Lee Traupel

The Truth About Joint Ventures

The Truth About Joint Ventures

by: Jason Mangrum

This is a กSharewareก Article (whatกs that? read on…)

This article is shareware. Give this article away for free on your site, or include it as part of any paid package as long as the entire article is left intact including this notice.

Copyright © 2003 InstantMarketingMiracle.com

Iกm sick and tired of getting hundreds (sometimes thousands) of Joint Venture proposals per week, all claiming the same thing…

กWe assure you that our product is not in direct competition with yours…ก

My only reply: กWho cares if it IS?ก

Now, I know that this article may go against almost everything youกve ever been taught about Joint Venture Marketing, but I think itกs high time someone laid out the truth about JVกs. By the time you finish reading this article, youกll understand that in MOST cases…

‘there is NO SUCH THING as Direct Competition!ก

Whew… There. I said it. 😉

Think about it.

Letกs say you’re selling an eBook on กMake Money with ABCก and the other guy is selling an eBook on กMake Money with XYZก. Normally, to most people it would seem that these two are in direct competition with each other.

WRONG.

Hereกs why:

Because unless Mr. ABC and Mr. XYZ had wordforword, lineforline, pagebypage the EXACT same content within their eBooks, (which is quite unlikely) they could both sell these eBooks to the exact same market, and most likely would be able to sell to the exact same customer.

Ok ok, now I can hear you saying กBut if Bob bought the ABC eBook before he found the XYZ eBook, he probably wouldn’t buy from Mr. XYZ because heกd already have what he was looking for from Mr. ABC!ก

Sorry, but WRONG again…

To prove this statement, look no further than your own computer.

How many Internet Marketing related eBooks do you have?

Ok, letกs get more specific…

Letกs say you’re interested in Search Engine Positioning.

Are you going to only buy ONE book on SE positioning?

Or are you going to try out several different books, knowing that you just might find different information, or even a different perspective or view on SE positioning?

Another example…

Letกs say you’re interested in Copywriting.

Now, are you going to only purchase one book on copywriting and consider yourself กwell versedก on the subject after youกve read it?

Didn’t think so.

This little กruleก applies to virtually any information product, UNLESS you’re selling the exact same thing. (i.e. youกve bought reseller rights, you’re an affiliate, you run the same service, etc…)

So, now that youกve realized that direct competition is only a กmythก, youกve unknowingly opened the doors to unlimited possibilites with your own products and services.

Stop being an enemy of your กcompetitionก and become their friend!

If you own an infoproduct, (as long as you’re the only one selling it) research your closest possible กcompetitionก, and offer them a Joint Venture. You may want to enlighten them to the fact that you’re not really in any competition since both of your audiences are extremely targeted to each other. Then, simply do a crosspromotion.

Iกll give you an example.

Letกs say, I just created an eBook on Joint Ventures.

Then, I search for the closest competition I can find. Once Iกve found what I was looking for, I would email them (or phone them) and let them know that I would like to sell their JV eBook as a backend to my JV eBook.

I could simply place it under a กHighly Recommended Readingก Column, or just send a mailing to my customer list about it.

(notice Iกm telling them what I would like to do for THEM before I ever mention what I want them to do for ME…)

I would then continue by telling them that any time someone purchases their eBook from my efforts, THEY would keep 100% of the profits.

This would be 100% FREE advertising for them, and thatกs REALLY hard to say กnoก to. 😉

I would then ask them if they would be willing to do the same thing for me, except I would let them use an affiliate link, so they can still profit from MY eBook when they make a sale from their efforts.

This may seem crazy at first, but if you try to see this JV through the eyes of your potential partner (or กcompetition) youกll understand that Iกm placing their needs and wants FAR above my own. This shows them that I am willing to lose a little on the deal for THEIR benefit. And more often than not, theyกll not only accept the offer, but theyกll insist that I use an affiliate link for their product as well. 🙂

There you have it.

Iกve just eliminated my กcompetitionก by becoming their friend, and in doing so, Iกm getting FREE advertising from extremely lasertargeted PAYING customers who are definitely interested in what I have to offer.

Now, go use your imagination and think of some JVกs you can do with your กdirect competitionก to befriend them. Youกll soon realize you never had any REAL competitors in the first place.

About The Author

Jason ‘the Marketing Machineก Mangrum is known to be the one of the most innovative experts on Joint Venture Marketing. If you need help with JV ideas, Jason has created a killer software product that automates the entire Joint Venture writing process in less than 30 seconds. You can get more information (and a free eCourse) here: http://www.InstantMarketingMiracle.com

[email protected]

This article was posted on April 10, 2003

by Jason Mangrum

A Unique Joint Venture Twist: Make Huge Profits Ev

A Unique Joint Venture Twist: Make Huge Profits Even If You Have No Money, No Products, and No List

by: Rick Miller

Would you like to jumpstart your online or offline business without spending a ton of money?

Without a doubt, joint venture marketing is the most powerful secret to making money online or offline.

In its simplest form, you partner with someone else: You either sell their product to your customer base or they sell your product to theirs.

The true power of this lies in the fact that itกs much easier to sell a product to an existing customer, rather than going out and trying to get another customer.

Hereกs the twist:

What if you could use joint venture marketing without having a product, very little money, and little or no customer list?

Letกs see what one of the foremost authorities on joint ventures has to say about this unique use of the joint venture idea …

Marc Goldman is a worldclass authority on joint venture marketing, building a website that ranks in the top 6,000 mostvisited websites. Thatกs quite an accomplishment considering the millions of websites in existence.

Whatกs more important though is that heกs been using joint venture marketing since his first day in business in 1994.

In a recent interview, he offered this simple formula to quickly profit from joint ventures.

(Note: To access Marc Goldmanกs complete audio interview for free, see end of article)

You simply perform the role of a Joint Venture brokeryou bring together partners who can add value to what the other party offers.

For a great online example of this technique, suppose you find a great product on the Internet that you love …

You could hook up the owner with other Internet marketers who have an existing customer base, and get a commission from the sales.

If the product has a twotier affiliate program, you simply sign up as an affiliate. You automatically get commissions from the sales of the marketers you convinced to promote the product (who sign up under you).

If you’re hooking the product owner up with marketers who have a huge customer base, try to negotiate a higher commission than the normal second level commission.

If the product owner currently does not have an affiliate program, simply approach the ownermake a proposal to get a specific commission on any sales from the partners you bring to him.

Having purchased Marcกs Joint Venture Brokering Mastery Seminar, I can testify to the effectiveness of his techniques.

The broker idea works equally well offline …

Just one case in point:

I joined up an owner of three dilapidated rental houses who just wanted to get rid of them with someone who wanted to buy some land to build a gun shop. Each party got what they wanted and, at closing, I received a check for $8,835.92 … definitely a nice commission for only several hoursก work and no money down.

With that in mind, go out today, have your best day ever, and keep your eyes out for people who you can help by bringing them together with someone else who can help them.

Of course, make sure you remember to get your slice of the profits …

Copyright 2004 Rick Miller

About The Author

Rick Miller is a Certified Master of Web Copywriting. To learn Internet Mind Control, go to: http://www.ScientificInternetMarketing.com. Weกve also arranged for 20 of our readers to get the entire audio interview with Marc Goldman for free, along with 26 weeks of free training from Jay Abraham, Jack Canfield, Mark Victor Hansen, Joe Vitale, John Gray, Robert Allen, Shawn Casey, Brian Tracy, and other top Internet marketing experts and selfimprovement gurussimply visit: http://www.ListCrusade.com.

This article was posted on November 08, 2004

by Rick Miller

The Domino Theory

The Domino Theory

by: Phil Basten

Most of us know what dominos are and many of us have seen those amazing demonstrations when a massive number of dominos are set in a somewhat magical array and the creator pushes one domino over and they all fall down in harmony one after the other.
Itกs called the domino theory and if you do it just right it works and looks spectacular.
Wouldn’t it be great if online businesses worked this way?
It would be terrific if you could set up all your business dominos (strategies) and have them fall in just the right direction, wouldn’t it?
Guess what?
You can, and itกs easier than you think.
Ken McArthur and Sid Hale, two seasoned marketers, have put together a brilliant program that allows you to do this easily and quickly.
The programกs called JV Alert. http://www.jvalert.com/invite.aspx?id=69
It allows veteran and inexperienced marketers alike to get together with other marketers and do the kind of Joint Venture deals we all dream about.
When this site first opened over a year ago, My partner Jane and I jumped at the chance to be involved. It was a decision that has proved fruitful many times over.
We had one goal in mind at that time and that was to connect with someone who could help us sell an ebook we had written called กJoe? Yes, Mable? Are We Rich Yet?ก
Because of JV alertกs unique service and reach, we were able to put out a call for a joint venture partner instantly.
In walked a joint venture partner who help us get the now wellknown Joe and Mable show off the ground.
In its first major Joint Venture, our company, JPE Advertising was able to meet other influential marketers such as Joe Vitale, Shawn Casey, Mike Glaspie, Mark Joyner, Ken McArthur, Jim Daniels and then continue to do exclusive deals one after the other.
It only takes one successful joint venture to open the doors to many others.
If you have a great idea and some talent, itกs not that hard to get yourself firmly entrenched into the exciting world of Joint Ventures and the dominos will soon begin to fall your way.
Where do you start.
AT JV alert.

http://www.jvalert.com/invite.aspx?id=69
Jane Mark and Phil Basten run a successful ad agency online and have been helping internet marketers succeed for 8 years. http://jpeadvertising.com
You can talk to them in person about JV alert and their experiences in their online office at: http://webcast.worldprofit.com/live/jpeadvertising/

About The Author

Phil Basten is President of JPE Advertising. This well known Online Ad Agency has been operating since 1997.
He has 35 years of advertising experience working for some of the worldกs most prestigious ad agencies, Ogilvy and Mather, Fortune Advertising and Leo Burnett,
He is known as the AD Man called on frequnetly to write persuasive, direct response, ad copy for literally thousands of clients offline and online.

[email protected]

This article was posted on June 26, 2004

by Phil Basten

The กSecretก Joint Venture Secret

The กSecretก Joint Venture Secret

by: Willie Crawford

You don’t have to be in business online long before you hear or read hundreds of times that joint ventures are the secret to big success. The fact is, that joint venturing with those who are already in contact with your target market is a big shortcut to profitability. However, you have one big problem…

The next time that you’re sitting in traffic at a busy intersection, spot one pedestrian in the crowd. Observe this person for a few seconds. Now, consider that this person is probably totally unaware of you. This person has his own life, his own concerns, his own focus. Thereกs a good chance that youกll never get to know anything about this person or ever even see them again. The odds are that this person is totally unaware of you and never will become aware of you.

Online, you are that pedestrian walking through a busy intersection. Most of the people that are your potential joint venture partners are totally unaware of you and will always be that way. On top of that, making them acutely aware of you can be a monumental task. The reason that this is so, is that many of your potential joint venture partners have literally hundreds of people clamoring for their attention. Their day is like that busy intersection!

Iกm going to let you in on a secret though that most people seem to be unaware of. ‘the secret joint venture secretก as I call it. This secret is so obvious that most people simply ignore it. What is this secret? The secret is that itกs easiest to get the attention of potential joint venture partners in face to face encounters.

Thereกs a reason that top Internet marketers attend large seminars even when they are not speaking. Itกs where they get to sit around and discuss ideas with likeminded individuals. Itกs where they get to look potential partners in the eyes and get all of the details on a potential project.

Many top marketers go to large seminars looking for joint ventures. They go to seminars set up specifically for facilitating joint ventures. They attend events like Michael Penlandกs Internet Marketing and Joint Venture Marketing Super Conference (December 3 5, 2004, in Orlando, Florida). They attend events like Jason Coxกs Joint Venture Seminar (February 18 20, in Las Vegas, Nevada).

Take a second now to check out Michaelกs seminar at: http://www.profitautomation.com/app/adtrack.asp?AdID=107710 Youกll see that itกs the ideal environment to set up joint ventures not only with the speakers, but also with the hundreds of people in the audience. At these events practically every person that you meet will ask your name and what you do. Theyกll also ask if you have a business card.

Asking someone what they do is a natural way to กbreak the ice.ก When you meet a stranger for the first time, itกs a slightly uneasy moment as you size that person up. The polite conversation thatกs expected is also your invitation to quickly pitch your joint venture project sometimes 🙂

Hereกs another secret…

Some of the big name marketers use กgatekeepersก to help control the flow of joint venture offers to them. If they spent all day reading joint venture proposals they would never get anything else done. If they got involved in even 10% of the joint ventures offered to them their efforts would be too scattered and their productivity would be drastically reduced.

One of the gate that you should be aware of is Jason Cox. Take a look at a teleseminar series Jason has put together involving dozens of the worldกs top marketers at: http://www.profitautomation.com/app/adtrack.asp?AdID=107711

What I, and the others marketers have done is use Jason to help control the flow to us. Itกs the only way we can get any work done.

Another gatekeeper is Ken McArthurกs and Sid Haleกs JV Alert at: http://www.profitautomation.com/app/adtrack.asp?AdID=107712

JV Alert is a community of people who are all looking for quality joint ventures. Members get to post their offers to a searchable database where partners can find just the right joint venture.

Members of JV Alert also get to broadcast their JV offers to the membership. The gatekeeping function that Sid Hale provides is that he reviews each JV offer for quality before itกs broadcast to the membership. If the offer is of really poor quality, Sid offers his insights to the novice joint venturer so that he can make the offer more attractive… more likely to be something that the membership would be interested in.

Letกs get back to the live events for a moment though, and look at another reason why they are so powerful. The fact is that friends like doing deals with their friends. Itกs natural to prefer doing business with someone that you actually know and like. At events like Michaelกs Super Conference, you really have a personกs undivided attention while sitting next to them at the dinner table, in the hotel lobby, or around the pool. This is where you really get to explain your ideas indepth, and possibly even get a dozen different กexpertsก point out potential problems that youกve overlooked.

So now you know the secret JV secret. You now actually know several proven ways to get past all the clutter and get your ideas seriously considered by those JV partners that you need. Actually, everyone else reading this article knows the same secret. So itกs not such a secret any more. However, thatกs not something you need to worry about because 95% of those who read this won’t act upon it!

About The Author

Willie Crawford is a corporate president, published author, seminar speaker and host, teleseminar speaker and host, retired military officer, karate black belt, network marketing trainer, and lifetime student of marketing. He shows people how to actually generate substantial income online using very simple systems. An example of such a system can be studied and duplicated at: http://ProfitMagician.com.

This article was posted on November 04, 2004

by Willie Crawford