Identity Theft: They Got Him

Identity Theft: They Got Him

by: Daryl Campbell

His hard earned money? Gone. Creditors on his back everyday. The cops knocking on his door. His family strained to the breaking point. He didn’t do anything wrong but my business partnerกs life got turned upside down a few years back. He became a victim of what is now the fastest growing crime in the world. Identity theft.

According to the Federal Trade Commission, since 1999 over 27 million people in the US alone became victims of this epidemic 10 million more last year. Harris Interactive, a marketing research company, reports that between 2002 and 2003 more roughly 19,178 people per day fell victim.

Your identity can be stolen in many ways. For my partner, the thief gained access to his social security number and address then applied for a series of loans in his name. When the bills came due, guess who the creditors and law enforcement held accountable?

He and his family felt the full impact. Identity theft can cripple and even destroy a personกs life. The time loss trying to recover your identity as well as the out of pocket expense U.S.Treasury Secretary John Snow calls identity theft ‘the greatest threat to consumers and far more insidious and harmful to our national welfare than many people realize.ก

The internet doesn’t make it any better with its almost limitless access to information but a great deal of identity theft still comes from the offline world. Wherever it comes from the goal stays the same. To get your personal information and steal what belongs to you for as long as possible.

In many cases, this can lead to the victim filing for bankruptcy or worse. As reported by the Orlando Sentinel, one man whose identity got stolen recently spent 54 days in jail before authorities realized their mistake.

Yet even when the thief finally gets caught, victims find out all too often the worse part still lies ahead. The recovery of their identity. For my partner, that meant never ending battles with the same credit bureaus that previously gave him good ratings.

They destroyed his credit almost overnight even though he did everything they told him to get it restored. The agencies refused to clear his record and instead, started sharing his information with each other. His mortgage rates went thru the roof. He paid more for everything but still got declined. With all of this came the burden and fear of him not knowing if he would ever recover his identity.

Six years later he finally did. He started working with a company that within 90 days restored his credit. His mortgage rate dropped and he went back to paying full price for everything like the rest of us.

And like my partner, all of us risk becoming victims. In San Antonio Texas, television station KENS 5 spoke with a man convicted of identity theft who warned กDon’t take for granted what you have because anybody could take it away I mean at the snap of a finger.ก

He would know. The ways of stealing an identity have turned this crime from nuisance to worldwide crisis.

About The Author

Daryl Campbell is CEO of Campbell Marketing, L.L.C. His website, minisites, and articles help people to grow and protect their internet marketing business. Go to winthemarket.com now.

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This article was posted on April 21

by Daryl Campbell

RP Promotion Strategy

RP Promotion Strategy

by: Pavel Lenshin

You must be asking what does RP mean? I won’t tear your curiosity apart until the end of the publication as hypnotic marketing teaches. It is Recurring Passive promotion and let me ask you, do you want to get outstanding promotion results, while sipping favorite Cocktail on the couch? You betcha!

Now let me put a little cloud of disappointment in the blue sky of your promotional pleasure. We will have to spend some time on creating our กsalesteamก first to make it work for us afterwards, so you will be able to do whatever you want knowing that your business/product is consistently being promoted for you.

I don’t speak about hiring marketing or advertising department to promote your online business, it would be expensive enough. Better leave that practice to those Dot.coms that report each year about Internet collapse.

What we will do is cheap, yet ten times more effective. It is a market dream come true, although for it is time consuming efforts at the beginning, 80% of small home based operators didn’t, don’t and won’t do it. That is another reason, why the effect of that กsalesteamก will be tremendous in comparison with other กeasy to achieveก marketing methods, like 5 bucks classified ezine ad.

The more selfdiscipline in กsalesteam creatingก process you put, the faster your desired result will be achieved. That rule is so obvious, yet not carried out by a lot of people, including me. One fellow marketer will have perfect กsalesmanก in a week, while for another one it will become a neverending tale.

Now Iกm literally feeling the second bursting question you want to ask me. What is the กsalesteamก? Do you really want to know the most guarded secret of all marketing gurus? The hidden truth of their million dollar profits? Ok, that is Viral Marketing! I know youกve heard that 100 and 1 time, but don’t blame me, the most guarded marketing secret of all times and nations is that there is No Marketing Secret :0)

Before going any further let me point to two main features that determine PR Promotion strategy, very close, but a little bit broader than the กclassicก viral marketing meaning. They are characterized by:

onetime action to create and set up;

nonstop ongoing promotion results.

If, for instance, you paid money for ezine solo ad and get 3 sales, in order to produce 30 sales you will have to order that solo ad for 10 times (in practice much more, because of marketing กdepletionก effect). This is everything, but astute promotion, which is based on onetime deed with never ending results.

In the above case, you should order solo ad to promote your free valuable, say, traffic report or sales letter with a compulsory URL to your website, positioning you as a traffic or sales letter expert. Your info product will thus rapidly spread over the net, generating you much more than 3 sales. It is hard to imagine what will happen if you offer 3050% commission for publishers to give your product away for free.

You have also probably heard hundred times about recurring passive income. The example above describes Recurring Passive Promotion that means that your company, product/service is going to be automatically promoted by a กsalesteamก, consisting of:

Info products: eBooks, Reports, Brochures, Email courses, Audio, Video files, Website template and so forth.

Auto or semiauto software applications and programs.

Partners, clients or subscribers.

In fact, RP Promotion is a foundation of RP Income that is the main desired target to any online marketer to achieve financial freedom. Below we will look a little bit closely on each promotional instrument. Note that they are perfect instruments or tools if you wish, but it is the craftsman who creates art, not the tools themselves.

Info products

Do you follow number #1 rule of all marketing gurus that is กMoney is in the listก? If you do, you can use your list, i.e. ezine, newsletter to easily compile an info product from the materials, mainly articles or tips that previously were written for your issues. That means that not only do you constantly profit from the list, but expanding your profits by promoting your list. In practice it will look like subscribe sign up box on one of the welcome pages of your free ebook, report etc.

As I have already shown in the example above, it may be any kind of beneficial for target market template with permission to use it for free, remaining your small URL at the end intact. It may be audio file coming with the electronic brochure. There are really unlimited variants of creating powerful and valuable, yet totally free RP กpromotersก or กsalesmenก.

Stage two is to make your กsalesteamก of info products work. That task may only be accomplished under the total absence of such artificial barrier as sellerกs money thirst. Don’t be tempted by quick earning potential. Your main task is to launch a word of mouth tornado that will bring much more longterm profits. So start giving away your report, ebook, everything you can to interested website visitors or subscribers. Avoid including numerous banners or affiliate links also, nothing can irritate more than such stuff, especially the feeling of understanding that the only reason I got that, say, report was to make me buy something. It is hard to give away for free what youกve spent several weeks to create, but it will repay ten times. Remember RP Promotion is a fundamental longterm development strategy, there is no place for กquick bucksก.

Your main focus should not be the Money, but sharing Valuable Information and providing Specific Solution, related to the sphere of your expertise. The more value you give away, the more people will read it, the more subscribers, clients and partners you will have.

Auto or semiauto software applications and programs

Efficient small info business is impossible to run without software programs. They are our กangelsก that help in our difficult everyday routine business life, but not only that. They are also capable of automatically promoting our business with no or very little effort for our part, so it is a crime not to include them into our กpromotion teamก review.

Once set up they could:

Submit/resubmit your website, pages to Search engines and directories;

Submit/resubmit your adverts to FFA and classified ads pages and boards;

Check SE rankings and adjust your pages accordingly;

Submit/resubmit your info products, including ezines and articles, to respective directories, announcement lists, groups, forums, boards etc;

Automatically send promotional emails to Safe Lists or subscribers;

Follow up with your prospects and customers, etc.

Take note that we are speaking about Recurring Passive Promotion methods only. Software programs can do 1 million things more, but we point to what tasks they can passively accomplish to start rolling your viral marketing ball. Software is also the only part of the กsalesteamก you should and have to spend your money on. Other promotion กstaffก will be totally free in terms of money.

Now let me explain why RP Promotion is slightly broader in its meaning than viral promotion. As you know, products announcement or Safelist emailing cannot be called to be viral methods as their produced effect are short term and lack exponential results growth, while the classic example of viral marketing strategy is an ebook giveaway.

RP Promotion goes further. Software announcements and submissions, taking into account, their completely nonstop automatic working กnatureก, still generate recurring and passive results. Once set up, we start getting shortterm, but permanent and neverending effect, until our software programs are working at the background, although, let me repeat, that such promotion is not considered as viral marketing.

Partners, clients or subscribers

Being the prime source of some product or service allows you to establish mutually beneficial business relations for you and your partners. That is the best of the best tactic you should pursue in the long haul.

Here is a tipoftheiceberg example. It is clear that two (approximately equal) promoters are better than one. That is why huge potential of a sole promoter, who gives away several ebooks, email courses with a number of working submission software, becomes a drop in the bucket in comparison with what kind of perspective that promoter could get if there are hundreds, if not thousands, of subpromoters working for him by giving away his free ebooks, courses etc. Even 30% or 50% commission paying will mean for the program owner one thing only his/her profits have grown on the remaining 50%70% of the retail price.

Iกve presented an example of RP Promotion, when you should order a solo ad to promote your free ebook, which, in its turn, will spread the word about your main product. Actually that was a bad tactic as well.

Astute RP Promotional strategy should comprise, ordering a solo or top sponsor ad that will promote your 1st valuable กsalesmanก like ebook or video file that in turn will popularize your beneficial partner/affiliate program, through which you will gain tremendous market exposure!

No, I was wrong. No need to spend money for manually ordering onetime ads. Write a salesman assistant! I mean article that will offer general public to download your free audio file! When your article is submitted to a lot of directories it will be published many times in different ezines, generating you temporal, but recurring, with each new publication, response. The more กassistantsก you will have the easier it will be for your salesman audio file to work. กHeก will be in demand, reassuring listeners in the undisputable benefits of your partner program. What is next stage? Those who don’t want to become partners, but like your product, would buy it that is onetime benefit if you stop corresponding with your clients. Those who become your partners will generate true streams of recurring passive income. Thatกs what I call Recurring Passive Promotion strategy.

About The Author

Pavel Lenshin is a devoted Internet entrepreneur, founder of ASBONE.com, where you can find everything to make your business prosper. Discounted Internet services,

FREE ebooks http://ASBONE.com/ebooks/

FREE reports http://ASBONE.com/reports/

[email protected]

This article was posted on November 14, 2003

by Pavel Lenshin

11 Creative Ways You Can Use Autoresponders

11 Creative Ways You Can Use Autoresponders

by: Shery Ma Belle ArrietaRuss

1. Pick 4 or more articles youกve written that have a common theme and put them in an autoresponder series. Announce it on your site as an email course on the go.
2. If you have a page for related links, create a related links file and put it on autoresponder. This can be a onepage email containing 1550 links that are of interest to your visitors. Put your own promotional texts or blurbs at the top, middle and bottom of the email.
3. Create a fun or trivia quiz, put it up on your site and put the answers in an autoresponder that your visitors can request. This way, youกll know the people who took your quiz.
4. Write reviews of books, music, ebooks, sites, software or anything you can think of and put each review (or related reviews) in an autoresponder. If what you are reviewing have affiliate programs, use your affiliate links in the autoresponder.
5. Run a contest on your site or ezine, then have your visitors or subscribers send their responses to your autoresponder. This way, you won’t have to worry about manually sending them a confirmation receipt.
6. Create a frequently updated autoresponder and let your visitors and/or subscribers know about it. You can put in weekly tips or links to useful resources in the autoresponder and a reminder to the people who request it that you update it every week or on a regular basis (e.g. tell them to request for the same autoresponder again a week from now). You can use this method instead of using autoresponders with limited follow up messages.
7. If youกve written 20 or more articles and you have them on separate autoresponder accounts, create a master list for your articles. In this master list, list the titles of your articles, their autoresponder addresses and their short descriptions. You can then just promote this master list.
8. Put excerpts or free chapters of your ebook, book or paid email courses in an autoresponder series, then include your follow up sales letters at the end.
9. If you’re selling your own products, put your testimonials on autoresponder, along with the description of your products, an excerpt or a free chapter. This will increase your credibility.
10. Keep track of people who download your free ebook, ereport, or free software by putting their download links in an autoresponder. When you promote your free product, you can just promote the autoresponder address.
11. Put links to your hidden pages on autoresponder. A hidden page could be the affiliate page where you have all the graphics, text links, promotional articles that interested affiliates can use. Let people know they can have free access to your affiliate page by requesting the autoresponder. This way, you can have a list of people who are interested in becoming your affiliates.

About The Author

Copyright (c) Shery Ma Belle ArrietaRuss
Shery is the developer of creative, motivating and fun email courses for writers. Sign up and take an email course today free! at http://WritingBliss.com. She also authored the ebook that lets you create your own original and profitable Email Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.

This article was posted on July 28, 2004

by Shery Ma Belle ArrietaRuss

Viral Marketing Technique Creates a กChain Reactio

Viral Marketing Technique Creates a กChain Reactionก with OneTime Action!

by: George Papazoglou

Suddenly your siteกs traffic multiplies. You get กMoney Waitingก emails from your Payment Processor; more sales than you can handle. Your downline increases radically potential entrepreneurs join your sales force.

Your leadslist inflates spectacularly. Your jaw drops as you witness the evolution right before your eyes…

You rub your eyes as you are hooked on your screen watching those figures invading your monitor. Your heartbeat boosts uncommonly fast.

What actually happened?

The ChainReaction Effect has just Began

It could happen to you… a 4digit ($8225 in gross sales) overnight earning was the byproduct of a wellcoined viral marketing scheme, which unexpectedly met my wildest crest.

I never thought that a (above any logical suspicion) free ereport would multiply among subscribers so virulently fast. Just like an epidemic attacks our immune system belligerently, an alike กpowerก compelled numerous of ordinary subscribers into acting as active bonds of a chainreaction… multiplying the report to hundreds of thousands of PCกs across the nations!

At last… after zealous experimentation, a powerful marketing formula was constituted; all the muchneeded critical elements produced an incredible effect in traffic, sales and… ultimate multiplication.

Since then, I never spent a cent in publicity why throw money down the drain when other potential people feverishly pass my free reports with maniaclike fanaticism?

Even the most fixated group of rebels would envy of this induplicable contrive.

While itกs impractical to expand the components of this กvirulent formulaก over a few paragraphs, one element awed me ‘the power of reciprocation goaded people into spreading the news with utter willingness.ก

Can you identify with this "patrol movement"?

The colossal muscle of an intoxicating viral marketing scheme can attribute to your income dramatically. For a more analytical reference on กviral marketingก and itsก importance, refer to http://trafficengine.net

About The Author

George Papazoglou is the author behind www.trafficengine.net and Creator of the กHits Tornado Advertising Systemก [ www.trafficengine.net/hits ]

This article was posted on September 04, 2004

by George Papazoglou

Think You Can’t Afford the Help You Need? Think Ag

Think You Can’t Afford the Help You Need? Think Again!

by: Diane Hughes

So many small business owners especially those who work from home are very pressed for time. After all, as an independent professional, you must wear the hats of: accountant, salesperson, customer service representative, marketing manager, distribution manager, tax professional, and countless others. While you may need help desperately, you probably think you can’t afford to hire someone. The truth be known, you can actually SAVE money by using an assistant.

Think of it this way. How do you make your money? Providing a product? Offering a service? Soliciting memberships? Regardless, you have to DO something (promote the product, perform the service, solicit the membership) to get that money. When you must be all things to all people, it takes valuable time away from the one thing that brings in cash for you. Hiring an assistant can free you up to make more money.

Here’s an example:

Let’s say you spend 10 hours a week on actual moneymaking ventures. Your average income in one week is $1,000. You spend the other 30 hours per week answering emails, doing bookkeeping, providing customer service support, and so on. If you could delegate many of the duties that don’t absolutely require your attention to an assistant, you could devote possibly 20 more hours to making money. That would give you 30 hours a week to make money and only 10 hours per week to do other things.

Don’t think you can afford an assistant? Oh, sure you can! Virtual Assistants perform a wide range of duties at very reasonable rates. They work via phone, email, fax, and postal mail rather than being a fulltime employee of your business. This way, you only pay for the services you need.

Let’s say you DO hire a Virtual Assistant. He/she works 20 hours week for a rate of $35 per hour. That equals $700. On the other hand, YOU spend those 20 hours a week making more money. That would give you an additional $2,000 per week (using the same example above). You would actually make MORE money ($1,300 more) hiring a Virtual Assistant than you would doing it all yourself.

Where do you find good Virtual Assistants? You can search the Web, ask your business associates for recommendations, or check out some of the Virtual Assistant (VA) directories online such as http://www.assistu.com. I highly recommend http://www.kesslerva.com.

Whoever you choose, make sure they have experience performing the duties you want to delegate. Also, be sure they allow hourly work without contracts (at least in the beginning) so that you can get a feel for how he/she does business.

Virtual Assistants can free you up to do what you do best, make money. This is a very affordable alternative to running yourself ragged, and trying to do everything yourself. After all, isn’t one of the perks of being a business owner supposed to be more freedom?!

Copyright 2004 Diane Hughes

About The Author

Diane C. Hughes * ProBizTips.com

FREE Report: Amazingly Simple (Yet Super Powerful) Ways To Skyrocket Your Sales And Build Your Business Into A Tower of Profits! ==>> http://madmarketer.com/diane

This article was posted on August 25, 2004

by Diane Hughes