Phone Tips To Get Things Done: Professional Phone

Phone Tips To Get Things Done: Professional Phone Skills

by: John Robertson

It happens all the time, you hear someone over the telephone and you make a generalization about the person you are speaking with. It may not be fair and it is akin to judging a book by its cover, but itกs true nevertheless.
Within 60 seconds, people will make assumptions about oneกs education, background, ability and personality based on their voice alone.
What type of impression is your กphoneก voice making? Indeed there are two areas you should be aware of when speaking. One is กwhatก you say, the other the กhowก you say it. Studies show that as much as 87% of the listenerกs opinion of you is based on your voice alone. That leaves only 13% allocated to what we are saying to make a positive impression. With numbers like these it is easy to see why your voice is so important in your career and personal life.
Today we live in a กvoice mailก environment. We are playing กphone tagก, leaving messages and listening to voice mails left by others. It may take as many as 34 tries before actual contact is made and you have a conversation. By the time you do connect, you can be assured that other party already has formed an impression about you.
The following are some tips that will help you improve your phone voice and technique.
1. THIRD RING RULE: Answer the phone by the third ring or make sure you voice mail is set to pick up by the third ring. Today people are not inclined to wait much longer and will assume you are not available and hang up. Remember, as much as we think we don’t like voice mail, we like the option of leaving a message.
2. PROFESSIONAL GREETING: Remember the 87% rule above and make a good impression. Be aware of what you are going to say in the greeting. Then practice and rehearse BEFORE you leave the greeting on your answering machine. Be short and to the point. Don’t drag out the greeting. It is obvious you are กOut of the office or away from your deskก otherwise you would answer your phone. Consider leaving such statements out of your greeting unless you are actually away from the office, then say so and leave a date for your return. I recommend that you leave clear instructions as to what information you need from the caller. Reminder the caller to leave their phone number, best time to return the call and a brief subject.
3. PREPARE THEN ANSWER: Have a note pad and pen by your phone at all times. Write down the callerกs name and use it during the conversation.
4. BE AN ACTIVE LISTENER: Take notes, ask for correct spelling, etc. 5. PROMPTLY RETURN CALLS: Make it your personal goal that you will be one that returns phone calls. This may very well be the most professional characteristic of all you can develop. Set a goal to return phone calls within 4 hours, it will make a positive statement about you and your image.
6. CHECK YOU MESSAGES: Check your messages several times a day. Learn how to dial in from a remote phone to get your voice mails. Many times the caller is facing a deadline and your information may be crucial for them to complete their assignment.
ITกS A TWO WAY STREET. When You Leave Messages For Others Remember These Tips:
1. SLOW DOWN: Don’t speak too fast. Slow down when you are leaving a message, especially if you have an accent. If you make your message hard to understand or if the listener has to replay it several times to get your message your reputation is slipping in their mind.
2. CLEARLY SAY YOUR NAME: Make absolutely sure the caller will understand your name. Consider spelling your name if hard to pronounce or is not a common name.
3. SLOW DOWN: When leaving your phone number go slow. Most likely the listener is writing down your number, make it easy for them to do so. Repeat the number. Consider saying your number at the beginning and end of your voice mail. People will appreciate this.
4. LEAVE YOUR NAME, COMPANY NAME AND REASON: Leave the listener with all the information they will need to know about you. Don’t make them guess. Always leave the reason you are calling. It is very unprofessional to just leave a message simply saying กgive me a callก
5. MAKE IT EASY FOR THEM TO RETURN YOUR CALL: Tell them a good time to return your call. Give them a date, time and phone number.
6. BE PROFESSIONAL: People do judge you by the tone of your voice. Increase your image by sounding professional in everything you do over the phone
Remember that you won’t be able to avoid phone tag, but you can definitely put things in your favor by doing several small things that will make a BIG difference in your image.
For more details on Business Communications, including effective email and voice mail use contact www.TrainingConnections.ORG.
(c) 2004 TrainingConnections.ORG

All rights reserved

About The Author

John Robertson is a Professional Trainer with over 20 years experience in Mid to Sr. Level Management in several Fortune 500 companies. His real world experience will bring credibility to your company. TrainingConnections.Org focuses on three major categories of Employee Performance Improvement; Leadership, Management and Sales Training. Contact us today for more information or check our web site.

This article was posted on July 10, 2004

by John Robertson

VoIP Telephony Basics

VoIP Telephony Basics

by: Jeremy Maddock

VoIP (Voice over Internet Protocol) Telephony is the process of routing voice conversations over an Internet Protocol network, rather than through traditional circuitswitched telephone lines. The voice information is converted into digital data packets and then transmitted over an IP network, such as the internet, or a local area network.

The main advantage of VoIP is the fact that it is highly efficient, and thus very affordable. The cost of transferring digital information over an IP telephony network is significantly less than that of transferring analog information over a traditional telephone line. Because of this, VoIP users can make long distance and international calls to anywhere in the world, at any time of day, for a fraction of what an ordinary phone company would charge.

Although call quality was originally a problem for VoIP customers, this issue has improved greatly with today’s progressing technology. Because of the fact that VoIP traffic goes over a broadband line, there is enough bandwidth available to allow for very good sound quality.

As anyone familiar with telecommunications would probably tell you, VoIP Telephony is revolutionizing the way that people around the world make phone calls. More and more people are seeing the benefits of VoIP, and the number of users worldwide is growing at an astounding pace.

If you have a broadband internet connection, and a touch tone telephone, you are fully equipped to set up your very own broadband phone system, and start making use of VoIP Telephony to save money on all your long distance phone calls.

For more information on the benefits of VoIP, and how you can start using it to save money on your phone bill, please visit …

About The Author

Jeremy Maddock is the owner of a successful telecommunications news website –

This article was posted on September 10

by Jeremy Maddock

Hey, Client, This Is Me! Sell With Your Writing Vo

Hey, Client, This Is Me! Sell With Your Writing Voice.

by: Cathy Goodwin

In a crowded market, clients will be seeking personality as they read what youกve written theyกll click right past pages that feel กbeen there, read that.ก They’re looking for a voice that says, กHey, client, this is me!ก

They want to know not just what you deliver but how. Will you be funny or serious? A perky cheerleader or a sardonic commentator? Will your view of life be based on กbelieve and it happensก or กwhat you see is what you get?ก

Here are some tips to add your own voice to your writing.

1. Write from the heart.

Too excited, passionate or angry to sit still? Best time to connect with your voice. Grab a pencil and scribble ideas as you jump around the room.

2. Say something new.

After forty articles on time management, your readers know about cutting projects into manageable chunks and setting priorities. Ho hum. Try กbetter than zeroก or ‘turn your life into a time warp.ก

3. Tape yourself talking to a good friend about a product.

Do your words sound different when you speak than when you write? Transcribe the tape into an article for easy reading.

4. Picture your ideal client (you do have one, don’t you?). Imagine that she is gushing about your service to a friend highly recommending you. What words does she use to describe your services? What emotions come through?

5. Cut. Then cut again. When you have to trim your piece to meet a word count requirement, notice that you’re left with the most essential words all yours.

6. Write fast. Get the words down before your inner critic has a chance to participate. Edit later.

7. Reveal yourself: family, mistakes, secret dreams. When you feel just a bit embarrassed, or feel your private persona has become more public, youกve probably just touched your audienceกs heart.

8. Be concrete not abstract.

As writing guru Natalie Goldberg would say, กItกs a geranium, not a flower.ก

9. If youกve had voice training, be especially alert to creating the bland and the blah.

Julia Roberts could hold an audience while she reads the telephone directory. Your copy has to stand alone, without dramatic oratory. Exercise 3 may not work for you.

10. Don’t be afraid to break the rules: use slang and contractions. And itกs okay to begin a sentence with กandก or กbut.ก

Just tread carefully on the rules of grammar and spelling. กYour about to head off for you’re great adventureก can be a credibilitybuster.

About The Author

Cathy Goodwin, Ph.D., is an author, speaker, editor, and consultant. She helps clients who want to use writing to sell and sell what they write.


This article was posted on December 31, 2003

by Cathy Goodwin

What is Broadband Phone?

What is Broadband Phone?

by: Aki Majima

A broadband phone is one that makes phone calls over the Internet using the IP protocol. Several large broadband phone companies have come to the forefront in recent months offering the ability to make phone calls with a regular phone, that are routed over Internet Protocol using broadband Internet access. The most popular method of using voice over IP among the household users of this technology is connection to IP telephony via a digital adapter. This is the device that is connected between a broadband modem and a normal house phone to gain access to the broadband phone line. The digital adapter unscrambles the digital voice data that is received via the Internet and converts it to an analogue signal that can be heard and understood with regular nondigital phones.

Without a doubt, voice over IP is the future in telecommunications and long distance communication. Making phone calls over IP is much cheaper than either conventional phones or cellular communication. The technology is extremely efficient and it is very easy to implement due to the fact that it uses the infrastructure of the Internet, a communications structure that already exists.

As internet telephony and its surrounding technology become more and more refined over the coming years, so will the technology that gives us access to it. Even over the coming twelve months, we will see a change from the use of a digital adapter to convert digital data from the web into analogue. Instead, we will see an increase in the availability of digital telephones and USB phones that plug directly into a USB port and that can make and receive phone calls digitally. You will also notice other mediums produce products that will attempt to bridge the gap between old technology and new. While other companies will keep their eye on the digital future and come up with more advanced variations of voice over IP to take us into the future.

The above article is copyright 2005 by Aki Majima.

About The Author

Aki Majima is a successful author and publisher of Informing and recommending the best route to take when dealing with your phone service needs.

This article was posted on January 24

by Aki Majima

Take Advantage Of Internet Phone Calls (VOIP)

Take Advantage Of Internet Phone Calls (VOIP)

by: Colin Brin

Voice Over IP (VOIP) is a relatively new technology. Voice Over IP allows people to leave behind the old and very traditional analogue phone networks and now adapt in favor of the very new and very progressive Internetbased calling system infrastructure. Using this technology for your communications actually works out cheaper for you in the long run as it means you won’t need to pay for calls if the people you are calling and speaking to are also using the same VOIP system.

Voice Over IP runs on several different types of infrastructure. This is the main reason why you should take the time to do your homework and find out how it works and what is involved, before you even consider setting up a Voice Over IP network at your home or place of business. When you do your homework you will see that invariably VOIP offers lots of advantages over and above the standard traditional telephone based analogue service that most people are currently using. Letกs take a moment to examine some of the advantages of using Voice Over IP.

The main advantage of Voice Over IP is to be honest the cost the cost benefit goes directly back into your pocket. And because Voice Over IP uses the infrastructure of the Internet to make outgoing calls, you will never need to pay your traditional phone provider to maintain a telephone line or for phone and line rental. In addition, many Voice Over IP service providers allow customers to make long distance calls that attract minimal or no long distance charges at all. Many service providers even offer customer VOIP packages that allow you to opt for discounted internet call rates so you can save even more.

But what about this for a benefit? If you have Voice Over IP software installed on your PC and you want to speak to someone who is also uses Voice Over IP, then you are able to talk for as long as you want without having to pay a single cent. This is because your voice is actually transformed into digital data packets rather than audio, and the data is transferred in a similar fashion to that of email. Voice Over IP also makes it very easy and cheap to conduct conference calls and video calls.

There are, of course, some minor disadvantages to using Voice Over IP and you should consider these before you embark on setting up Voice Over IP. Since Voice Over IP is a relatively recent and largely untapped technology, Voice Over IP is prone to experience more errors than using a normal phone would. In addition, if you experience a power failure, then you would be unable to make a call, like you could with a traditional analogue phone. In any event, Voice Over IP is something that you should investigate for your own home and business needs and you should consider it soon while the rates are cheap and the deals are good.

About The Author

Colin Brin is the owner of AB Voip which is a premier source of information about Voip. For more information, go to:

This article was posted on August 08

by Colin Brin

Choosing The Right Phone and Voice Mail System

Choosing The Right Phone and Voice Mail System

by: Jason Morris

Phone and voice mail systems can be pretty costly, even for companies with a low number phones. Before investing in any type of phone system or voice mail system, you need to estimate how much your company is likely to expand over the next few years and if possible how many phones you may require. Failure to do this could cost you or your company a lot of money in upgrade and restructuring costs further down the road. It is better and cheaper to plan and allow for expansion at an early stage, than wait until it is too late.

If you plan to remain under ten phones then I would recommend you invest in a KSUless phone system. Basically these look like normal phones that carry all the technology and software needed to run a small phone system of up to four lines and eight to twelve extensions. These systems incorporate many of the features that full PBX phone systems offer (though not voice mail). So be sure to check with your supplier what features are available on these types of phone systems. These systems are relatively cheap compared to other types of phone systems. They are also easy to install, so can be quickly relocated to another office or building. This type of phone systems usually arrive as a boxed product that is installed by you, and carries a manufacturer’s warranty. You will have to make enquiries with your vendor as to the level of after sales support that is available. You may find it is much less than if you had purchased a larger more expensive phone and voice mail system. One major disadvantage of KSUless phone systems, is that they cannot integrate separate voice mail systems. If you do choose to purchase one of these KSUless phone systems, then you will have to use a voice mail service that is offered by your telephone company.

If you decide that you must have a fully featured voice mail system, and can confidently predict your company will expand beyond ten phones within next few short years, then you will be better off investing in one of the fully featured KSU phone systems on the market. These phone systems are typical in companies with around ten to forty users. Some suppliers may recommend installing something called a Hybrid phone system. These systems are ideal for small to mid sized companies of about fifty to a hundred employees, and offer many of the features much larger PBX phone systems offer.

Below is a check list for when you are selecting a new phone and voice mail system and supplier:

1. Try to estimate how much your company will grow in the next three to five years. Look at how many lines and extensions you have at the moment and decide how many your company may require in the future.

2. Contact potential phone systems suppliers, and arrange an appointment with them for a full demonstration. A number of these can be sourced off the internet or through your local business pages. This will also give them a good opportunity to have a look at you and evaluate your potential requirements. Remember to ask them about their experience and if necessary ask for referrals. You could even ask to see a phone and voice mail system they have recently installed.

3. Make sure you decide on a rough budget for your proposed new telephone and voice mail system. Ask around other businesses of similar size, what amount they have invested in their phone systems.

4. When potential suppliers provide you with a quote for your new phone and voice mail system, go through them carefully, ensuring they include all of the requirements your business will need. These may include extras like; Full voice mail capability, additional handsets, call handling software, automated attendants, service level agreements (SLA’s) and any other additional features.

5. Once you have decided on one or two suppliers, it is time to get them back round. Remember, they want your business. Bearing in mind the budget you decided earlier, make your decision based upon not only price, but which supplier you think can provide your company with the best service before, during and after the installation of your new phone and voice mail system. Any good potential supplier will be more than happy to answer any questions you may have about the phone system they intend to supply and install for you.

Thanks for reading.

About The Author

Jason Morris is coauthor, search engine optimization and marketing consultant of Specialists in the supply and installation of business phone systems and accessories. Visit our site now and get a free quotation on a quality Business Phone System.

This article was posted on September 06

by Jason Morris

How to Win the Hearts of your Customers and Friend

How to Win the Hearts of your Customers and Friends

by: Debby Sibert

Those of us doing business over the internet have to become especially adept at our listening and speaking skills since we don’t have the luxury of talking with our customers face to face. Itกs especially important to give those on the phone extra attention listening to their voice, because that is the only thing you have to go on, to sense their emotion. You can’t observe their body language or their eyes like you can in person. They have the same limitations in listening to us. A great method to use when talking on the phone to come across as being really interested is to raise your eyebrows and smile as you talk. It will give you voice a lift. Try it on one your friends. It really works. It makes you sound very cheerful, etc. The thing is, they can’t see you either, so you have to work a bit harder to let them know that you’re really with them. They can’t see you smile, so they have to hear the warmth of your heart through your voice. If you practice, itกll start to come naturally to you.

Another very important tip is to realize the value of remembering and using the name of the individual in whom you are engaged in conversation. I can’t stress this enough. People love their name and love to hear their name and the fact that you remember it means more than you know. We sell personalized cards because we know that people like to see their name in print, plus it looks more professional to have it printed. But hearing oneกs own name is music to oneกs ears. Always be listening closely to catch the name and somehow make a mental note, or even quickly write it down so you won’t forget it. We have a tendency to be so concerned about impressing others with what we are going to say or how we are going to respond to them, that the name escapes us. Big mistake. Itกs not easy, but is of paramount importance. Also try to find out something you can ask them about that they would enjoy sharing with you.

For a complete report including 8 simple things you can do, any one of which will boost your relationships personally and professionally, you can download it at: wait for the popover.

About The Author

Debby Sibert is the president of Design Crafters, a thriving internet business specializing in Personalized Christmas cards and invitations. They attribute most of their success to their dynamic customer serivce. For more tips, visit

This article was posted on August 1

by Debby Sibert

In Your Own Words

In Your Own Words

by: Elaine Currie, BA (Hons)

More Tips For New Writers (Part I)

Explain in your own words

Familiar phrase? Yes, we have all heard it many times in many different situations. This little phrase is used to convey subtly different meanings depending upon the circumstances in which it is used. At school, the teacher means กDon’t just copy chunks out of a book; show me you can write an essayก. In an examination the words mean กProve that you understand the question and know the answerก. On an insurance claim form it means ‘tell us what happened from your point of viewก. From a Judge it means ‘tell the truth without embellishmentก.

What do all these people have in common? They want to hear what you know, what you think about things. They don’t want something you have copied from somebody else, they don’t want regurgitated chunks of something learned by rote, they don’t want to hear somebody else’s words repeated, they don’t want to hear excuses. They want to hear what you have to say. They want honesty.

Honesty is the best policy

If you want to write, you must learn to write honestly. By this I do not mean that it is essential for you to always tell the unvarnished truth (this article is not about personal development: it is about writing and moral debate has no place here). I mean use your own words, your own style, your own กvoiceก. Do not try to imitate a writer you admire. Imitation is said to be the sincerest form of flattery. That may be true enough but most imitations turn out to be poor copies of the original item. Make your writing the real deal; don’t give people the chance to say: กHe’s that guy who tries to write like Stephen Kingก. Believe me, they won’t mean it as a compliment; what they are really saying is: กHe’s that guy who tries to write like Stephen King but fails and (snigger, snigger) he doesn’t realise itก. Being honest has the undoubted advantage that it saves you having to remember what lies you told previously. It should also make you feel good and that‘s a bonus.

There have, of course, been instances where an unknown artist has created a painting in the style of a master and the work had been painted so skilfully that experts declared it to be authentic. Remember, though, the forger had skill of his own in the first place. Whether you are forging a masterpiece or a bank note, you need to possess skill as well as the appropriate tools. If you are new to writing, it is highly unlikely that you will be able to manage a convincing imitation of a famous author’s style. Indeed, you will probably find it difficult to even begin to analyse what makes a particular author’s writing uniquely personal. Writing กin the style ofก can be a valuable exercise for trainee writers but it should only ever be an exercise, not a substitute for authenticity. If you have what it takes to be a writer, get out there, write and make sure your fingerprints are all over your work declaring it to be yours and yours alone.

Voice recognition

No, not the computer software type: the type that happens when Joe `phones a friend. Joe says: กHello.ก and the friend instantly says กHi, Joe.ก If you write as yourself, your loyal readers will reach the stage where they recognise your work from reading a fragment without needing any clue from a byline.

If you have something interesting to say, there is no need to put on a phoney voice (unless your intention is to make your audience laugh). You will probably not get to be President if you make all your speeches in the style of Homer Simpson. If you decide to put your message in writing, you should write it in your own words and in your own way. When you write, you have your own voice and you should not try to disguise it. Allow your audience to hear your voice and become familiar with it. Of course not everybody will like your voice one hundred percent all of the time: there is not one thing in this world which is liked by everybody always.

None of us is perfect

I don’t mean this in terms of never making a mistake: I just mean that, as human beings we all have imperfections. Keats says กBeauty is truth, truth beautyก. I heartily concur but imperfections are, like beauty, in the eye of the beholder; a matter of personal taste. What is a blemish to you might be an endearing feature to me. There are also degrees of imperfection. A minor imperfection in an otherwise excellent work may be overlooked. A similar imperfection in bad piece of work might be the final straw which prompts the reader to throw the book across the room and vow never to read anything else by that author.

Whilst reading works of horror fiction by some of my favourite fiction writers, I have found the repeated use of certain words irritating; for some reason I dislike the use of กumbraก and กorbก in place of shadow and eyeball. (The subject matter of these books is of necessity dark and grisly things frequently happen to eyes.) As the remainder of the work is perfection (in my orbs, anyway) I am able to forgive this minor irritation and still eagerly anticipate each new publication by these authors. Other readers might be impressed by the use of these alternative nouns or not even notice them. Whatever your imperfection might be, never ever compound it with sloppiness. You cannot help being less than perfect, that is part of being human; there is no excuse for offering sloppy workmanship.

About The Author

This is one of a series of articles published by the author, Elaine Currie, BA(Hons) at

The author’s monthly newsletter is available free from

This article was posted on January 16

by Elaine Currie, BA (Hons)

How VOIP can mask the size of your Business And Sa

How VOIP can mask the size of your Business And Save you a Bundle

by: Yolanda Yvette McDonald

Have you heard the buzz about VOIP (Voice Over Internt Protocol)? Basically, itกs like communicating over the phone without a phone. Instead you plug your microphone into your computer log on to a website and กboomก you’re talking baby. You may be saying กHasn’t this been around for a while?ก, and youกd be right. But with the advances recently made to internet technology this once กnice to haveก product available to everyone, dialup or broadband. No long distance charges, no entry fees, no codes to remember and even better, with the better services, you can share applications and web browsers.

The ease and convenience of unlimited global calling from your computer. In addition to voice communication, you can send and receive group or private text messages. When you make a presentation to a group, everyone can see the same visual on their own screen.

VOIP technology is turning telephone technology upside down! VOIP will soon become the preferred method of communication. This technology allows business managers to conduct meetings with full audiovisual interaction from the safety and comfort of their office or home. Uses are limited only by your imagination.

Here are a few of the uses we have discovered VOIP applications being used for:

OneOnOne Tutoring

Online Computer Classes

Communicating with kids in college

Business Teleconferencing

Board Meetings

Blueprint review

International calling (no extra cost)

Establishing online communities

Supporting International Downline Members

Online Church Services

And the list goes on…There is no need for anyone to know that you are working from your home. One person I spoke with is using the system to conduct a computer class. She simply announces the class topic, dates, times and price. When people sign up she sends them an email with her link and a passcode. No one even knows that she is working from home or that she is the only person in her organization. The technology is reliable, clear and rivals or exceeds any of the online learning environments offered by กonline schoolsก. Another person is using the system as a means of conducting oneonone tutoring sessions. Because of the fact that she is no longer constrained to people in her กimmediate areaก her business has expanded and she has actually had to turn away clients.

There are several service providers and the best by far that we have discovered is ICon Communicator by Madison Dynamics Incorporated. The voice clarity is incredible and the options available set it apart from the rest. The prices are more than reasonable and are often lower than their competition for the same number of กseatsก (Seats ore the number of people you can have online with you). You can review their service offer at

Other capable service providers are Go To Meeting and Intranets.

About The Author

Yvette McDonald has been an IT Analyst for 14 years and has designed an programmed on platforms from the AS/400 to the Internet.

This article was posted on October 22, 2004

by Yolanda Yvette McDonald

World On IP Community versus Telecomsก Monopoly

World On IP Community versus Telecomsก Monopoly

by: Patrizia Demaria

World on IP community versus the TELECOMSก monopoly or a dream of a visionary

Why VOIP will grow over the usual telephony

Without qualification, if one had to choose between usual telephone lines or IP telephony for carrying the voice, the first would be a better fit for the needs of voice communications. Also, IP telephony is generally subject to transmission delays.

Voice communications is highly sensitive to delays or irregularities in the transmission of voice signal components.

Even when transmitted in digital form, not only must the transmission delay be small (so as to be imperceptible to the listener), but also the time between the arrival of digital signal samples at the receiving end of a transmission must be at regular intervals. Any significant form of delay, whether delay of all samples or one sample relative to the other, can significantly degrade the quality of the voice signal recreated at the far end of the transmission.

Besides, Ip telephony during network congestion is subject to the loss of กpacketsก and with them part of the words of a conversation.

In the usual telephone lines, this doesn’t occure, because new calls are blocked from entering the network and there is no network congestion.

Why so much activity was spent in the last few years to overcome these problems?

Now, we are definetly able to offer a very good and reliable VOIP , with phones that can be used also on a Modem or ISDN connection. ( very attractive for the countries that are mostly penalized with high cost of telephone charges: India, Africa and rural zones in general.) A high compression and a new algorithm for it will allow the transmission of voice without any delay, the priority given to the voice packets will kill the congestion, all this resulting in a gorgeous quality of voice.

Although voice communications continues to dominate the market today, this will ultimately change as data communications grows at 100% per year, ( in Italy last year we had a 250% growth of DSL lines and they say next year will even be better) while voice only increases by 8 to 10% per year. Thus, the doubling of the existing lines ( creation of voice over IP world ) only makes sense in the case the data customers want to use the data line for voice communications as well. For example, a multilocation user that uses a commercial data network service to connect those customer locations might want to cut down expenses by using that same network for voice communications, as well. It has been estimated that companies can lower their communications costs by as much as 80% by placing their voice traffic through the unused space in their data networks .

How we plan to compete with the giant Telecoms of today

Entering the market against the Telecoms is downright dangerous and potentially fatal in todayกs capital environment. The net revenue derived from investment should be small relatively to the size of the investment. A single large business may generate many thousands of dollars per month in revenues for an investor , while a big residential consumers investment would generate very little revenue compared to the infrastructures required.

That considered, it should not surprise us if firms try and serve large businesses rather than residential customers.

If competition is less likely when the revenue is small relative to the size of the investment, there are three ways to increase competition in a market:

a) increase revenue

b) reduce the investment required

c) do both.

What has all this to do with being a Utopistic dreamer or visionary as many defined me while I explained my project?

I have an exciting project, which, if succesfull, will allow all the people who own a DSL line to be able to call the world with a portable IP phone. I will try to explain it as much as possible ( you can also see my web pages at )

It is very simple.

Instead of sharing the bandwidth to download illegal MP3 or movies, we share it to telephone for free.

You need to connect to your DSL line an Access Point, to place the antenna on a window. You do not even need to have the computer on 24 hours a day, just connecting the access point. You will create a ก Hot Spotก that every other member of the community will be able to use. You will then need a (real) portable IP phone, you will connect to the Net either through your own Hot Spot or through the hot spot of any other member, wherever you will be ( all the continents will have people sharing hot spots. )

A call with our device consumes maximum 20 k, thanks to to high compression of the voice and the quality is absolutely gorgeous.

Our telephone will have a price around 200 250 US dollars. An access point costs not more than 100 US dollars. The value of the investment highly overcomes the amount.

Imagine, being able to call for free for the rest of your life!!! And imagine what kind of doors opens a connection like that!

Going back to the market competition.

In my particular case

a) Increase the revenue. Every member would have enormous revenues under the voiceก Free call wherever he wantsก.

b) Reduce the investment. Being a shared investment, every member will invest in the enterprise the cost of an Access point ( around $100 or even less). Considering that in the beginning we will have members who already have a DSL line with a flat rate, and already use it for other purposes, also the cost of running the system and relative bandwidth will amount to almost zero. The cost of the phone is irrilevant compared to the benefit of having FREE CALLS.

Not only does the Community reduce the investment required to provide a competitive service to almost ZERO, it also significantly reduces the risk involved in funding a telecom startup venture. The Community allows an entrant to begin a new service at minimal sunk capital cost.

Further, once a critical mass of customers is signed up on the Community, it becomes far more cost effective for the entrant to build a new ก Hot Spotก.

To the unskilled eye, it appears as if the competition envisioned by the authors of the Telecommunications Act of 1996 for residential and small business markets was not much more than a dream an unrealized and unrealizable nirvana.

The project of the Community is making that dream a reality and offers the potential for building a really strong TELECOM able to compete against the World Telecomsก monopoly.

Our model is easy to realize ( because the infrastructure already exists), brings enormous revenues to the members of the Community and the investment is really minimal.

Without considering the NONPolluting system that will be created in competition to a Highly polluting system existing.

World on Ip community versus Telecomsก monopoly. A real challenge?

Patrizia Demaria

About The Author

Patrizia is an italian pharmacyst, fond of Internet and Internet related subjects. She is also an ebooks publisher with a website of more than 700 free classic literature ebooks in English, French, Italian, German all personally published by her.

Her english is not always perfect, but the temperament and passion with which she espouse a cause overcome her (eventual) mistakes. Lately all her efforts are devolved to the creation of the World on IP community.

This article was posted on September 09, 2003

by Patrizia Demaria

Blogs: Youกll Love The Marketing Potential

Blogs: Youกll Love The Marketing Potential

by: James D. Fisher

The Internet revolution is responsible for two of the dumbest names in business. The first is the กWeb.ก Try telling your grandmother what you do for a living with that name. The next is the กblog.ก Most people have heard about blogs (short for Web logs). There are millions of them most with little commercial value, but many with significant social, political or cultural merit.

However, that is changing. The business community is beginning to embrace blogs for their marketing and commercial potential. Business blogs that are wellwritten, focused on topics relevant to customers, employees, and interest groups are becoming the new company กvoice.ก

Blogs offer a new way to communicate with clients, potential clients, and any interested parties. Popular forms of business communication include press releases, newsletters and enewsletters, Web sites and mailings. But these are all oneway communications. Blogs offer the opportunity to interact and create a dialogue about a product or service.

Recently, email newsletters helped กpushก a business message to an กoptinก audience. But spam filters, which battle increased junk emailings, may prevent a message from reaching its intended target. Today, people come directly to blogs for information. There is a twist. They subscribe to RSS (Real Simple Syndication) feeds, which notify a subscriberกs news aggregator (like Bloglines) that the blog has new posts.

Business blogs can be simple, lighthearted stories, straightforward informational articles or brief commentaries about news and issues. Each opens an opportunity for discussion about your product or service.

Blogs also serve as sources for journalists who cover particular markets, such as insurance, the automotive industry, or consumer goods. Using blog aggregators, they can track your blog and quickly browse your posts for story ideas. Wouldn’t it be great to get a call from the Wall Street Journal for your expert opinion? More and more, journalists are finding the uninhibited, selfexpression of blog writers as better sources than the handpicked and prepped กexpertsก provided by public relations agencies.

Iกve become a blog กevangelistก at IdeaStar, encouraging the creation of two new blogs IdeaStar: The Flipside and InsuraTech. The กvoiceก of a blog is very important who is speaking and what is the message? We decided the กvoiceก for the IdeaStar blog should be in the third person reporting on the humorous, quirky and personal side of our company. Through the blog, our clients, prospects and business associates can get to know us personally. This is important for service companies like IdeaStar. We leave the more formal stuff for our Web site and enewsletter.

The other blog, InsuraTech, is written in the first person. Mike Wise, IdeaStar Vice President of Insurance Technologies, presents his thoughts, realworld observations, and examples good and bad regarding the use of Internet technology in the insurance industry. IdeaStar built a national reputation in the insurance community for its excellence in Webenabling services. The blog helps to establish Mike as an expert and opinion leader. As the number of posts grow, we expect a dialogue to begin within the market.

I began my own blog in earnest over a year ago. It is a personal blog. I post photography, reviews of music or gadgets, and some social commentary. But most important, my blog serves as a way for me to understand this new tool from a userกs perspective.

For example, I posted some pictures I took of the Cleveland Cavaliers. As usual, I captioned each shot, including one of Lebron James. That particular photo was captioned, ‘this would make a great wallpaper.ก Within a couple days, my blog was in the top ten on Google for Lebron James wallpaper. That is fantastic from a marketerกs perspective. (But not from a personal one. I took the picture down the next day.)

Like the Internet itself 10 years ago, blogs are here to stay. Figuring out how to produce an effective blog takes practice. It is better to get your hands around this new technology now and see what it does rather than wait. If you don’t there will be the next climatic technology revolution with a silly name for us to learn.

By Jim Fisher, President of IdeaStar Inc.

About The Author

James Fisher is president of IdeaStar Inc., which designs, develops, manages and promotes leadingedge Web sites.

This article was posted on March 03

by James D. Fisher

Is Your Business Making These Mistakes When Custom

Is Your Business Making These Mistakes When Customers Contact You?

by: Peter Geisheker

In this marketing article I would like to discuss the importance of presenting your business in a professional manner when customers and sales prospects contact you.

The first thing I want you to do is think to yourself, กIf I were a customer contacting my business, what would I think of this business? Would I think this is a friendly and professional business with great service or would I think it was unprofessional and a bit of a joke?ก

I ask you to go through this exercise because from my experience of working with clients on improving their sales and marketing programs, many businesses are presenting themselves in a very unprofessional manner and they are losing sales because of it.

Here are some guidelines for providing your customers and sales prospects with a professional experience when they contact you:

1. Answer your phone in a friendly and professional manner and say the name of your company. Don’t answer your phone by saying, ‘this is Mike.ก Instead, say, กHello, this is Mike with XYZ Corp. How may I help you today?ก

2. Do everything possible to make sure your phone is answered by a live person. In today’s fastpaced world, people want instant gratification. If a prospect is ready to buy and calls your business and nobody answers the phone, your prospect will probably go to your competition and buy from them. How many times have you gone through the phone book to purchase a product or service and kept calling different companies until you got a live person on the phone? I do it all the time. If you are not answering your phone, you are losing sales.

3. If you are unable to answer your telephone, you better have voice mail. Nothing is more unprofessional and irritating than calling a business and the phone just rings and rings and there is no voice mail. If you do not have voice mail, shame on you! Immediately stop reading this article and call your phone company and get voice mail.

4. Check your voice mail often and return phone calls quickly. If you want to make more sales, do everything you can to return phone calls quickly. And by quickly I mean in under 2hours. If you wait a day or two to return a prospect’s call, you have probably lost that sale and the only one to blame is YOU.

5. Have a fax machine. It makes your business look very unprofessional when a customer wants to send you a fax and you have to tell them to send it to your local copy shop (or not to send it at all) because you don’t have a fax machine.

6. If you have a website, use your website’s domain name for all employee email addresses. Businesses that are using hotmail, yahoo or aol email addresses look unprofessional. If you do not have a website and you are forced to use a yahoo, hotmail or aol email address, at least use something that looks professional. Using กhotgirl28ก at is horribly unprofessional. You may laugh and say nobody would do that but I see it all the time.

About The Author

Peter Geisheker is CEO of The Geisheker Group. ( The Geisheker Group is a marketing firm that specializes in developing strategic marketing and advertising programs. Our passion is helping our clients attract new customers and increase sales.

This article was posted on September 13

by Peter Geisheker